10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

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Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

The Top 10 AI Video Analytics Companies at a Glance

The Best 10 AI Video Analytics Companies at a Glance

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Video Analytics is widely used in an array of setup and industries these days. Be it security cameras, automated parking, face recognition, or other industrial or household requirements, the use of video analytics has increased in the last few years. To take care of these analyses in an efficient manner, several Video Analytic Companies are present with their specialized set of services. So, if you too are keen to know more about this technology and the best AI video analytics companies for the same, the content below will be a wonderful read for you.

In this article

01 [What is Video Analytics?](#Part 1)

02 [Top 10 Leading Video Content Analytics Companies](#Part 2)

03 [Additional Part: Best tool for advanced video editing- Wondershare Filmora](#Part 3)

Part 1 What is Video Analytics?

Video Analytics that is also commonly known as video content analysis is an advanced technology where the video footage is automatically analyzed to find the spatial as well as temporal events. The technology uses specialized algorithms that can be implemented using the software, processing units, as well as machines, and hardware.

Talk about any industry like retail, automotive, transport, healthcare, security, and others, video analytics are in use. Some of the key functionalities that are employed by the technology include dynamic masking, motion detection, egomotion estimation, video tacking, shape recognition, and more.

Part 1 Top 10 Leading Video Content Analytics Companies

Though Video Content Analysis is relatively a new technology, a lot of companies have their products and services in the field. We have shortlisted the top 10 companies in the field.

01Honeywell

Founded in the year 1906, Honeywell is a public company with its headquarters in North California, US. The company is known for its advanced solutions and innovations and among the long list of its services is also video analytics. The company is popular for its video surveillance and access control solutions.

02IBM

IBM is one of the most popular companies across the globe that is known for providing services in an array of formats including software, consulting, hardware, infrastructure, and others. All types of industries are covered by the company like chemical, life sciences, insurance, health, media, retail, and much more. IBM also offers its services in video analytics and is among the top revenue-generating company in the field.

03Axis Communication

With its headquarter in Lund Sweden, the company is known for providing advanced network solutions, intercom devices, access control, IP video surveillance, and related services in more than 50 countries. The company has multiple apps for video analytics that also includes the Axis Camera App platform. Depending upon your requirements for business and security needs, analytics can be added which are also fully scalable that help in saving the bandwidth.

04Pure Tech Systems

Established in the year 2005, the company has its headquarters in Phoenix, Arizona, and is popular for its video surveillance as well as video analytics. The company is known for its excellent real-time security solutions and also offers automated protection systems. The software produced by the company is capable of offering automatic real-time event detection services.

05Agent Video Intelligence

When it comes to AI-powered analytics solutions, Agent Vinod is a reputed and high-rated company. Offering its services across the globe in the security and safety domain it has a lot of tools for AI-powered video analytics. You can choose between on-premises and in-cloud services offered by the company as needed. The apps of the company can also be integrated with third-party devices.

06Avigilon

The company is known for its specialization in video analytics, access control systems, surveillance cameras, and network video management. In the year 2018, the company was purchased by Motorola Solutions. In the field of video analytics, the popular tools by the company are Avigilon Control Center and Appearance Search, and Unusual Motion Detection technology. In addition to the software, VA appliances are also introduced by the company.

07Intelligent Security Systems

Operating in more than 23 countries worldwide, this is one of the most popular companies when it comes to controlling systems and security monitoring. Some of the key services offered by the company include processing video image patterns, recording network digital video and audio, and more. To support security gadgets, advanced technology is available with the company.

08AllGoVision

This is a widely used company for video content analysis that operates in an array of industries like business intelligence, building surveillance, and more. The products by other popular companies like Honeywell, Milestone, and more can be very well integrated with the products of AllGoVision. The flexibility of installation is also offered by the company.

09Gorilla Technology

The company is known for its high-end technology in the Internet of Things (IoT) and video intelligence. The IoT along with video analytic solutions are also offered by the company for better surveillance and management. The VA solutions offered by the company include API connections, object identification, real-time insights, and more. The real-time IVAR analytic platform has a single dashboard for business and operations.

10Aventura

The company is known for offering services in an array of fields including cameras, UTP, cognitive analytics, and more. There are several systems with which the company services can integrate and some of these include dispatch, access control, analytics, intrusion detection, and more. The services and the products by the company in the field of VA help in increasing the productivity as well as performance and customer care of the company. Moreover, the products can also be customized as per the requirements.

Part 2 Additional Part: Best tool for advanced video editing- Wondershare Filmora

With videos dominating the entire digital platform, the need for advanced video creation and editing tools have also increased. Among the myriad of options available, selecting one can be a difficult task. So, if you are looking for a program that is quick as well as simple to use, we recommend Wondershare Filmora Video Editor as the best option. This feature packed tool can create lively videos like a pro in no time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

All the needed video creation and editing tools are supported by this Windows and Mac based software.

Key features of the software

● All-in-one video creation and editing software.

● Comes with wide range of advanced functions for facilitating hassle-free task.

● Customizable animation options with features like motion tracking, pan & zoom, ease-in, ease-out, and more.

● Support adding text, titles, masking, warping, and distorting.

● Auto correction, control settings, color wheels, and other advanced features supported.

● Support multiple audio-based functions like automatic sync, audio compression, audio noise reduction, and audio transitions.

● Windows and Mac support.

● Ending Thoughts →

● Video analytics services and products are a lot in use these days for improving efficiency, and productivity and for better management and surveillance.

● There are several popular companies with their products and services in the video analytics field.

● Depending on the services and the software required you can choose from these top companies.

Try It Free Try It Free

Video Analytics is widely used in an array of setup and industries these days. Be it security cameras, automated parking, face recognition, or other industrial or household requirements, the use of video analytics has increased in the last few years. To take care of these analyses in an efficient manner, several Video Analytic Companies are present with their specialized set of services. So, if you too are keen to know more about this technology and the best AI video analytics companies for the same, the content below will be a wonderful read for you.

In this article

01 [What is Video Analytics?](#Part 1)

02 [Top 10 Leading Video Content Analytics Companies](#Part 2)

03 [Additional Part: Best tool for advanced video editing- Wondershare Filmora](#Part 3)

Part 1 What is Video Analytics?

Video Analytics that is also commonly known as video content analysis is an advanced technology where the video footage is automatically analyzed to find the spatial as well as temporal events. The technology uses specialized algorithms that can be implemented using the software, processing units, as well as machines, and hardware.

Talk about any industry like retail, automotive, transport, healthcare, security, and others, video analytics are in use. Some of the key functionalities that are employed by the technology include dynamic masking, motion detection, egomotion estimation, video tacking, shape recognition, and more.

Part 1 Top 10 Leading Video Content Analytics Companies

Though Video Content Analysis is relatively a new technology, a lot of companies have their products and services in the field. We have shortlisted the top 10 companies in the field.

01Honeywell

Founded in the year 1906, Honeywell is a public company with its headquarters in North California, US. The company is known for its advanced solutions and innovations and among the long list of its services is also video analytics. The company is popular for its video surveillance and access control solutions.

02IBM

IBM is one of the most popular companies across the globe that is known for providing services in an array of formats including software, consulting, hardware, infrastructure, and others. All types of industries are covered by the company like chemical, life sciences, insurance, health, media, retail, and much more. IBM also offers its services in video analytics and is among the top revenue-generating company in the field.

03Axis Communication

With its headquarter in Lund Sweden, the company is known for providing advanced network solutions, intercom devices, access control, IP video surveillance, and related services in more than 50 countries. The company has multiple apps for video analytics that also includes the Axis Camera App platform. Depending upon your requirements for business and security needs, analytics can be added which are also fully scalable that help in saving the bandwidth.

04Pure Tech Systems

Established in the year 2005, the company has its headquarters in Phoenix, Arizona, and is popular for its video surveillance as well as video analytics. The company is known for its excellent real-time security solutions and also offers automated protection systems. The software produced by the company is capable of offering automatic real-time event detection services.

05Agent Video Intelligence

When it comes to AI-powered analytics solutions, Agent Vinod is a reputed and high-rated company. Offering its services across the globe in the security and safety domain it has a lot of tools for AI-powered video analytics. You can choose between on-premises and in-cloud services offered by the company as needed. The apps of the company can also be integrated with third-party devices.

06Avigilon

The company is known for its specialization in video analytics, access control systems, surveillance cameras, and network video management. In the year 2018, the company was purchased by Motorola Solutions. In the field of video analytics, the popular tools by the company are Avigilon Control Center and Appearance Search, and Unusual Motion Detection technology. In addition to the software, VA appliances are also introduced by the company.

07Intelligent Security Systems

Operating in more than 23 countries worldwide, this is one of the most popular companies when it comes to controlling systems and security monitoring. Some of the key services offered by the company include processing video image patterns, recording network digital video and audio, and more. To support security gadgets, advanced technology is available with the company.

08AllGoVision

This is a widely used company for video content analysis that operates in an array of industries like business intelligence, building surveillance, and more. The products by other popular companies like Honeywell, Milestone, and more can be very well integrated with the products of AllGoVision. The flexibility of installation is also offered by the company.

09Gorilla Technology

The company is known for its high-end technology in the Internet of Things (IoT) and video intelligence. The IoT along with video analytic solutions are also offered by the company for better surveillance and management. The VA solutions offered by the company include API connections, object identification, real-time insights, and more. The real-time IVAR analytic platform has a single dashboard for business and operations.

10Aventura

The company is known for offering services in an array of fields including cameras, UTP, cognitive analytics, and more. There are several systems with which the company services can integrate and some of these include dispatch, access control, analytics, intrusion detection, and more. The services and the products by the company in the field of VA help in increasing the productivity as well as performance and customer care of the company. Moreover, the products can also be customized as per the requirements.

Part 2 Additional Part: Best tool for advanced video editing- Wondershare Filmora

With videos dominating the entire digital platform, the need for advanced video creation and editing tools have also increased. Among the myriad of options available, selecting one can be a difficult task. So, if you are looking for a program that is quick as well as simple to use, we recommend Wondershare Filmora Video Editor as the best option. This feature packed tool can create lively videos like a pro in no time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

All the needed video creation and editing tools are supported by this Windows and Mac based software.

Key features of the software

● All-in-one video creation and editing software.

● Comes with wide range of advanced functions for facilitating hassle-free task.

● Customizable animation options with features like motion tracking, pan & zoom, ease-in, ease-out, and more.

● Support adding text, titles, masking, warping, and distorting.

● Auto correction, control settings, color wheels, and other advanced features supported.

● Support multiple audio-based functions like automatic sync, audio compression, audio noise reduction, and audio transitions.

● Windows and Mac support.

● Ending Thoughts →

● Video analytics services and products are a lot in use these days for improving efficiency, and productivity and for better management and surveillance.

● There are several popular companies with their products and services in the video analytics field.

● Depending on the services and the software required you can choose from these top companies.

Try It Free Try It Free

Video Analytics is widely used in an array of setup and industries these days. Be it security cameras, automated parking, face recognition, or other industrial or household requirements, the use of video analytics has increased in the last few years. To take care of these analyses in an efficient manner, several Video Analytic Companies are present with their specialized set of services. So, if you too are keen to know more about this technology and the best AI video analytics companies for the same, the content below will be a wonderful read for you.

In this article

01 [What is Video Analytics?](#Part 1)

02 [Top 10 Leading Video Content Analytics Companies](#Part 2)

03 [Additional Part: Best tool for advanced video editing- Wondershare Filmora](#Part 3)

Part 1 What is Video Analytics?

Video Analytics that is also commonly known as video content analysis is an advanced technology where the video footage is automatically analyzed to find the spatial as well as temporal events. The technology uses specialized algorithms that can be implemented using the software, processing units, as well as machines, and hardware.

Talk about any industry like retail, automotive, transport, healthcare, security, and others, video analytics are in use. Some of the key functionalities that are employed by the technology include dynamic masking, motion detection, egomotion estimation, video tacking, shape recognition, and more.

Part 1 Top 10 Leading Video Content Analytics Companies

Though Video Content Analysis is relatively a new technology, a lot of companies have their products and services in the field. We have shortlisted the top 10 companies in the field.

01Honeywell

Founded in the year 1906, Honeywell is a public company with its headquarters in North California, US. The company is known for its advanced solutions and innovations and among the long list of its services is also video analytics. The company is popular for its video surveillance and access control solutions.

02IBM

IBM is one of the most popular companies across the globe that is known for providing services in an array of formats including software, consulting, hardware, infrastructure, and others. All types of industries are covered by the company like chemical, life sciences, insurance, health, media, retail, and much more. IBM also offers its services in video analytics and is among the top revenue-generating company in the field.

03Axis Communication

With its headquarter in Lund Sweden, the company is known for providing advanced network solutions, intercom devices, access control, IP video surveillance, and related services in more than 50 countries. The company has multiple apps for video analytics that also includes the Axis Camera App platform. Depending upon your requirements for business and security needs, analytics can be added which are also fully scalable that help in saving the bandwidth.

04Pure Tech Systems

Established in the year 2005, the company has its headquarters in Phoenix, Arizona, and is popular for its video surveillance as well as video analytics. The company is known for its excellent real-time security solutions and also offers automated protection systems. The software produced by the company is capable of offering automatic real-time event detection services.

05Agent Video Intelligence

When it comes to AI-powered analytics solutions, Agent Vinod is a reputed and high-rated company. Offering its services across the globe in the security and safety domain it has a lot of tools for AI-powered video analytics. You can choose between on-premises and in-cloud services offered by the company as needed. The apps of the company can also be integrated with third-party devices.

06Avigilon

The company is known for its specialization in video analytics, access control systems, surveillance cameras, and network video management. In the year 2018, the company was purchased by Motorola Solutions. In the field of video analytics, the popular tools by the company are Avigilon Control Center and Appearance Search, and Unusual Motion Detection technology. In addition to the software, VA appliances are also introduced by the company.

07Intelligent Security Systems

Operating in more than 23 countries worldwide, this is one of the most popular companies when it comes to controlling systems and security monitoring. Some of the key services offered by the company include processing video image patterns, recording network digital video and audio, and more. To support security gadgets, advanced technology is available with the company.

08AllGoVision

This is a widely used company for video content analysis that operates in an array of industries like business intelligence, building surveillance, and more. The products by other popular companies like Honeywell, Milestone, and more can be very well integrated with the products of AllGoVision. The flexibility of installation is also offered by the company.

09Gorilla Technology

The company is known for its high-end technology in the Internet of Things (IoT) and video intelligence. The IoT along with video analytic solutions are also offered by the company for better surveillance and management. The VA solutions offered by the company include API connections, object identification, real-time insights, and more. The real-time IVAR analytic platform has a single dashboard for business and operations.

10Aventura

The company is known for offering services in an array of fields including cameras, UTP, cognitive analytics, and more. There are several systems with which the company services can integrate and some of these include dispatch, access control, analytics, intrusion detection, and more. The services and the products by the company in the field of VA help in increasing the productivity as well as performance and customer care of the company. Moreover, the products can also be customized as per the requirements.

Part 2 Additional Part: Best tool for advanced video editing- Wondershare Filmora

With videos dominating the entire digital platform, the need for advanced video creation and editing tools have also increased. Among the myriad of options available, selecting one can be a difficult task. So, if you are looking for a program that is quick as well as simple to use, we recommend Wondershare Filmora Video Editor as the best option. This feature packed tool can create lively videos like a pro in no time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

All the needed video creation and editing tools are supported by this Windows and Mac based software.

Key features of the software

● All-in-one video creation and editing software.

● Comes with wide range of advanced functions for facilitating hassle-free task.

● Customizable animation options with features like motion tracking, pan & zoom, ease-in, ease-out, and more.

● Support adding text, titles, masking, warping, and distorting.

● Auto correction, control settings, color wheels, and other advanced features supported.

● Support multiple audio-based functions like automatic sync, audio compression, audio noise reduction, and audio transitions.

● Windows and Mac support.

● Ending Thoughts →

● Video analytics services and products are a lot in use these days for improving efficiency, and productivity and for better management and surveillance.

● There are several popular companies with their products and services in the video analytics field.

● Depending on the services and the software required you can choose from these top companies.

Try It Free Try It Free

Video Analytics is widely used in an array of setup and industries these days. Be it security cameras, automated parking, face recognition, or other industrial or household requirements, the use of video analytics has increased in the last few years. To take care of these analyses in an efficient manner, several Video Analytic Companies are present with their specialized set of services. So, if you too are keen to know more about this technology and the best AI video analytics companies for the same, the content below will be a wonderful read for you.

In this article

01 [What is Video Analytics?](#Part 1)

02 [Top 10 Leading Video Content Analytics Companies](#Part 2)

03 [Additional Part: Best tool for advanced video editing- Wondershare Filmora](#Part 3)

Part 1 What is Video Analytics?

Video Analytics that is also commonly known as video content analysis is an advanced technology where the video footage is automatically analyzed to find the spatial as well as temporal events. The technology uses specialized algorithms that can be implemented using the software, processing units, as well as machines, and hardware.

Talk about any industry like retail, automotive, transport, healthcare, security, and others, video analytics are in use. Some of the key functionalities that are employed by the technology include dynamic masking, motion detection, egomotion estimation, video tacking, shape recognition, and more.

Part 1 Top 10 Leading Video Content Analytics Companies

Though Video Content Analysis is relatively a new technology, a lot of companies have their products and services in the field. We have shortlisted the top 10 companies in the field.

01Honeywell

Founded in the year 1906, Honeywell is a public company with its headquarters in North California, US. The company is known for its advanced solutions and innovations and among the long list of its services is also video analytics. The company is popular for its video surveillance and access control solutions.

02IBM

IBM is one of the most popular companies across the globe that is known for providing services in an array of formats including software, consulting, hardware, infrastructure, and others. All types of industries are covered by the company like chemical, life sciences, insurance, health, media, retail, and much more. IBM also offers its services in video analytics and is among the top revenue-generating company in the field.

03Axis Communication

With its headquarter in Lund Sweden, the company is known for providing advanced network solutions, intercom devices, access control, IP video surveillance, and related services in more than 50 countries. The company has multiple apps for video analytics that also includes the Axis Camera App platform. Depending upon your requirements for business and security needs, analytics can be added which are also fully scalable that help in saving the bandwidth.

04Pure Tech Systems

Established in the year 2005, the company has its headquarters in Phoenix, Arizona, and is popular for its video surveillance as well as video analytics. The company is known for its excellent real-time security solutions and also offers automated protection systems. The software produced by the company is capable of offering automatic real-time event detection services.

05Agent Video Intelligence

When it comes to AI-powered analytics solutions, Agent Vinod is a reputed and high-rated company. Offering its services across the globe in the security and safety domain it has a lot of tools for AI-powered video analytics. You can choose between on-premises and in-cloud services offered by the company as needed. The apps of the company can also be integrated with third-party devices.

06Avigilon

The company is known for its specialization in video analytics, access control systems, surveillance cameras, and network video management. In the year 2018, the company was purchased by Motorola Solutions. In the field of video analytics, the popular tools by the company are Avigilon Control Center and Appearance Search, and Unusual Motion Detection technology. In addition to the software, VA appliances are also introduced by the company.

07Intelligent Security Systems

Operating in more than 23 countries worldwide, this is one of the most popular companies when it comes to controlling systems and security monitoring. Some of the key services offered by the company include processing video image patterns, recording network digital video and audio, and more. To support security gadgets, advanced technology is available with the company.

08AllGoVision

This is a widely used company for video content analysis that operates in an array of industries like business intelligence, building surveillance, and more. The products by other popular companies like Honeywell, Milestone, and more can be very well integrated with the products of AllGoVision. The flexibility of installation is also offered by the company.

09Gorilla Technology

The company is known for its high-end technology in the Internet of Things (IoT) and video intelligence. The IoT along with video analytic solutions are also offered by the company for better surveillance and management. The VA solutions offered by the company include API connections, object identification, real-time insights, and more. The real-time IVAR analytic platform has a single dashboard for business and operations.

10Aventura

The company is known for offering services in an array of fields including cameras, UTP, cognitive analytics, and more. There are several systems with which the company services can integrate and some of these include dispatch, access control, analytics, intrusion detection, and more. The services and the products by the company in the field of VA help in increasing the productivity as well as performance and customer care of the company. Moreover, the products can also be customized as per the requirements.

Part 2 Additional Part: Best tool for advanced video editing- Wondershare Filmora

With videos dominating the entire digital platform, the need for advanced video creation and editing tools have also increased. Among the myriad of options available, selecting one can be a difficult task. So, if you are looking for a program that is quick as well as simple to use, we recommend Wondershare Filmora Video Editor as the best option. This feature packed tool can create lively videos like a pro in no time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

All the needed video creation and editing tools are supported by this Windows and Mac based software.

Key features of the software

● All-in-one video creation and editing software.

● Comes with wide range of advanced functions for facilitating hassle-free task.

● Customizable animation options with features like motion tracking, pan & zoom, ease-in, ease-out, and more.

● Support adding text, titles, masking, warping, and distorting.

● Auto correction, control settings, color wheels, and other advanced features supported.

● Support multiple audio-based functions like automatic sync, audio compression, audio noise reduction, and audio transitions.

● Windows and Mac support.

● Ending Thoughts →

● Video analytics services and products are a lot in use these days for improving efficiency, and productivity and for better management and surveillance.

● There are several popular companies with their products and services in the video analytics field.

● Depending on the services and the software required you can choose from these top companies.

In This Article, We Will Be Discussing How to Crop a Video on Android, but Since Most Android Devices Don’t Have This Option, You Will Need to Do It Externally, by Downloading and Using Different Apps

Nowadays, we can use our mobile phones to create almost anything – they have become an indivisible part of our lives. Most of the people check their mobile phones every 2 minutes – did they receive a new message?

What about different kinds of notifications – reactions on social network, or the ones which inform us about breaking news, or, to-do lists? People are well-connected to Facebook, Instagram, TikTok, and sometimes, we just want to update our accounts with just photos or new videos we took on the go. Sometimes, we have a perfect footage we took with our Android, but we have no idea, or just no time to edit our stunning video clips on the computer.

Yes, changing or adjusting a video shouldn’t be that hard – you shouldn’t be obligated to turn to Adobe Premiere Pro or other “heavy” software in order to have a video to your whole liking. Therefore, we have mobile applications just for editing our videos, in a simple, and fast way (thank you, mobile developers!).

In this article, we will be discussing how to crop a video on Android, but since most android devices don’t have this option, you will need to do it externally, by downloading and using different apps. So, more concretely, we will touch upon how to crop our video clips using following apps: Google Photos, Clideo, and Filmora.

Using Google Photos

In case you have Android, the Google Photos app will be there – it’s free and in most cases, already installed and ready to serve you. If you can’t find Google Photos, just find it and download it from the Google Play Store.

First off, you just open the application and allow it to access photos and media on your device. Tap the video you would like to crop. Then, click on Edit: it will launch the in-app video editor.

At the bottom, you will see the Crop option and hit on it, which will result in appearing a cropping box around your video clip.

Once you see little icons at the bottom, you need to choose the first one – it’s the Ratio button, through which you can choose the aspect you would like to apply. Your choice is between these several aspect ratios: Free, Original, Square, 5:4, 16:9, 4:3, and 3:2.

Choosing Free ratio option gives you the freedom to adjust the cropping sliders manually, in order to resize the video to any aspect ratio; it is even possible to rotate the clip, pinch, and zoom in/out.

After you are done with adjusting your video, you need to click on the Save Copy button, which will save a new edited version of your footage. And, meanwhile, don’t worry! – this will not be overwritten on the original one, which will still stand intact.

Using Clideo

Clideo is an interesting one… it doesn’t require you to download anything, because there is a way to crop your video online, through the web browser on Android.

First off, you need to click on Clideo’s Android crop video tool from the browser on the smartphone. You will see a Choose File button and hit on it – this will take you to your gallery and let you find the clip you are about to crop.

You can also upload your file from Cloud Storage. You need to click on the down-arrow on the right-hand side of the button and you’ll find the option to add a clip from your Dropbox or Google Drive account.

After your file is uploaded, Clideo will take you to the editing page, where you can select the area you would like to be in the edited version, and crop the video. Here, you will be able to choose the aspect ratio, exact size of the video and the format.

Once you have finished with the cropping and settings, you need to click on Export which will process your edited video clip.

Once it is done, you proceed on the page which lets you do 3 things: Remove watermark (for it, though, you will have to sign in), Edit again, or/and Download!

Using Filmora

Filmora is an android version of software Filmora and it also gives you the opportunity to crop videos and photos with no problem. First, of course, you have to download the application from Google Play Store, and open it;

then, after opening it, you’ll click on New Project. You can choose any photo/video from your albums or stock, you might even select multiple clips.

Once you have chosen your file, you click on Next button and you proceed to the editor itself.

There, you will see different options at the bottom of your phone, such as Trim, Music, Text, Sticker, Effect, etc.

It doesn’t show you the option Crop right away, but Crop is “hidden” behind the Trim button!

So, you choose Trim, then find Crop and hit that, and then you are free to choose any aspect ratio: 1:1; 4:5; 16:9; 9:16; and 5:4. You can crop the video manually, too, and you are able to adjust where your new “screen” might be wanted most.

After you have finished with cropping and are satisfied, you can click on Export, which will take a few seconds.

After it is done, you can find your newly-cropped video in your Camera Roll.

Using Wondershare Filmora

As mentioned, Filmora is a mobile version of its desktop edition – Wondershare Filmora Video Editor . So, you can also try your hand at this very handy software which also has a nice interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

If you download Wondershare Filmora X, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, that’s all for this article – you have learned how to crop a video on Android, using Google Photos, Clideo, Filmora; lastly, you have learned about how to crop a video using a desktop version of Filmora, namely, Wondershare Filmora. Hopefully, this is the information which will help you make your videos more “on spot” and be satisfied with the results, as well as satisfy your viewers!

First off, you just open the application and allow it to access photos and media on your device. Tap the video you would like to crop. Then, click on Edit: it will launch the in-app video editor.

At the bottom, you will see the Crop option and hit on it, which will result in appearing a cropping box around your video clip.

Once you see little icons at the bottom, you need to choose the first one – it’s the Ratio button, through which you can choose the aspect you would like to apply. Your choice is between these several aspect ratios: Free, Original, Square, 5:4, 16:9, 4:3, and 3:2.

Choosing Free ratio option gives you the freedom to adjust the cropping sliders manually, in order to resize the video to any aspect ratio; it is even possible to rotate the clip, pinch, and zoom in/out.

After you are done with adjusting your video, you need to click on the Save Copy button, which will save a new edited version of your footage. And, meanwhile, don’t worry! – this will not be overwritten on the original one, which will still stand intact.

Using Clideo

Clideo is an interesting one… it doesn’t require you to download anything, because there is a way to crop your video online, through the web browser on Android.

First off, you need to click on Clideo’s Android crop video tool from the browser on the smartphone. You will see a Choose File button and hit on it – this will take you to your gallery and let you find the clip you are about to crop.

You can also upload your file from Cloud Storage. You need to click on the down-arrow on the right-hand side of the button and you’ll find the option to add a clip from your Dropbox or Google Drive account.

After your file is uploaded, Clideo will take you to the editing page, where you can select the area you would like to be in the edited version, and crop the video. Here, you will be able to choose the aspect ratio, exact size of the video and the format.

Once you have finished with the cropping and settings, you need to click on Export which will process your edited video clip.

Once it is done, you proceed on the page which lets you do 3 things: Remove watermark (for it, though, you will have to sign in), Edit again, or/and Download!

Using Filmora

Filmora is an android version of software Filmora and it also gives you the opportunity to crop videos and photos with no problem. First, of course, you have to download the application from Google Play Store, and open it;

then, after opening it, you’ll click on New Project. You can choose any photo/video from your albums or stock, you might even select multiple clips.

Once you have chosen your file, you click on Next button and you proceed to the editor itself.

There, you will see different options at the bottom of your phone, such as Trim, Music, Text, Sticker, Effect, etc.

It doesn’t show you the option Crop right away, but Crop is “hidden” behind the Trim button!

So, you choose Trim, then find Crop and hit that, and then you are free to choose any aspect ratio: 1:1; 4:5; 16:9; 9:16; and 5:4. You can crop the video manually, too, and you are able to adjust where your new “screen” might be wanted most.

After you have finished with cropping and are satisfied, you can click on Export, which will take a few seconds.

After it is done, you can find your newly-cropped video in your Camera Roll.

Using Wondershare Filmora

As mentioned, Filmora is a mobile version of its desktop edition – Wondershare Filmora Video Editor . So, you can also try your hand at this very handy software which also has a nice interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

If you download Wondershare Filmora X, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, that’s all for this article – you have learned how to crop a video on Android, using Google Photos, Clideo, Filmora; lastly, you have learned about how to crop a video using a desktop version of Filmora, namely, Wondershare Filmora. Hopefully, this is the information which will help you make your videos more “on spot” and be satisfied with the results, as well as satisfy your viewers!

First off, you just open the application and allow it to access photos and media on your device. Tap the video you would like to crop. Then, click on Edit: it will launch the in-app video editor.

At the bottom, you will see the Crop option and hit on it, which will result in appearing a cropping box around your video clip.

Once you see little icons at the bottom, you need to choose the first one – it’s the Ratio button, through which you can choose the aspect you would like to apply. Your choice is between these several aspect ratios: Free, Original, Square, 5:4, 16:9, 4:3, and 3:2.

Choosing Free ratio option gives you the freedom to adjust the cropping sliders manually, in order to resize the video to any aspect ratio; it is even possible to rotate the clip, pinch, and zoom in/out.

After you are done with adjusting your video, you need to click on the Save Copy button, which will save a new edited version of your footage. And, meanwhile, don’t worry! – this will not be overwritten on the original one, which will still stand intact.

Using Clideo

Clideo is an interesting one… it doesn’t require you to download anything, because there is a way to crop your video online, through the web browser on Android.

First off, you need to click on Clideo’s Android crop video tool from the browser on the smartphone. You will see a Choose File button and hit on it – this will take you to your gallery and let you find the clip you are about to crop.

You can also upload your file from Cloud Storage. You need to click on the down-arrow on the right-hand side of the button and you’ll find the option to add a clip from your Dropbox or Google Drive account.

After your file is uploaded, Clideo will take you to the editing page, where you can select the area you would like to be in the edited version, and crop the video. Here, you will be able to choose the aspect ratio, exact size of the video and the format.

Once you have finished with the cropping and settings, you need to click on Export which will process your edited video clip.

Once it is done, you proceed on the page which lets you do 3 things: Remove watermark (for it, though, you will have to sign in), Edit again, or/and Download!

Using Filmora

Filmora is an android version of software Filmora and it also gives you the opportunity to crop videos and photos with no problem. First, of course, you have to download the application from Google Play Store, and open it;

then, after opening it, you’ll click on New Project. You can choose any photo/video from your albums or stock, you might even select multiple clips.

Once you have chosen your file, you click on Next button and you proceed to the editor itself.

There, you will see different options at the bottom of your phone, such as Trim, Music, Text, Sticker, Effect, etc.

It doesn’t show you the option Crop right away, but Crop is “hidden” behind the Trim button!

So, you choose Trim, then find Crop and hit that, and then you are free to choose any aspect ratio: 1:1; 4:5; 16:9; 9:16; and 5:4. You can crop the video manually, too, and you are able to adjust where your new “screen” might be wanted most.

After you have finished with cropping and are satisfied, you can click on Export, which will take a few seconds.

After it is done, you can find your newly-cropped video in your Camera Roll.

Using Wondershare Filmora

As mentioned, Filmora is a mobile version of its desktop edition – Wondershare Filmora Video Editor . So, you can also try your hand at this very handy software which also has a nice interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

If you download Wondershare Filmora X, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, that’s all for this article – you have learned how to crop a video on Android, using Google Photos, Clideo, Filmora; lastly, you have learned about how to crop a video using a desktop version of Filmora, namely, Wondershare Filmora. Hopefully, this is the information which will help you make your videos more “on spot” and be satisfied with the results, as well as satisfy your viewers!

First off, you just open the application and allow it to access photos and media on your device. Tap the video you would like to crop. Then, click on Edit: it will launch the in-app video editor.

At the bottom, you will see the Crop option and hit on it, which will result in appearing a cropping box around your video clip.

Once you see little icons at the bottom, you need to choose the first one – it’s the Ratio button, through which you can choose the aspect you would like to apply. Your choice is between these several aspect ratios: Free, Original, Square, 5:4, 16:9, 4:3, and 3:2.

Choosing Free ratio option gives you the freedom to adjust the cropping sliders manually, in order to resize the video to any aspect ratio; it is even possible to rotate the clip, pinch, and zoom in/out.

After you are done with adjusting your video, you need to click on the Save Copy button, which will save a new edited version of your footage. And, meanwhile, don’t worry! – this will not be overwritten on the original one, which will still stand intact.

Using Clideo

Clideo is an interesting one… it doesn’t require you to download anything, because there is a way to crop your video online, through the web browser on Android.

First off, you need to click on Clideo’s Android crop video tool from the browser on the smartphone. You will see a Choose File button and hit on it – this will take you to your gallery and let you find the clip you are about to crop.

You can also upload your file from Cloud Storage. You need to click on the down-arrow on the right-hand side of the button and you’ll find the option to add a clip from your Dropbox or Google Drive account.

After your file is uploaded, Clideo will take you to the editing page, where you can select the area you would like to be in the edited version, and crop the video. Here, you will be able to choose the aspect ratio, exact size of the video and the format.

Once you have finished with the cropping and settings, you need to click on Export which will process your edited video clip.

Once it is done, you proceed on the page which lets you do 3 things: Remove watermark (for it, though, you will have to sign in), Edit again, or/and Download!

Using Filmora

Filmora is an android version of software Filmora and it also gives you the opportunity to crop videos and photos with no problem. First, of course, you have to download the application from Google Play Store, and open it;

then, after opening it, you’ll click on New Project. You can choose any photo/video from your albums or stock, you might even select multiple clips.

Once you have chosen your file, you click on Next button and you proceed to the editor itself.

There, you will see different options at the bottom of your phone, such as Trim, Music, Text, Sticker, Effect, etc.

It doesn’t show you the option Crop right away, but Crop is “hidden” behind the Trim button!

So, you choose Trim, then find Crop and hit that, and then you are free to choose any aspect ratio: 1:1; 4:5; 16:9; 9:16; and 5:4. You can crop the video manually, too, and you are able to adjust where your new “screen” might be wanted most.

After you have finished with cropping and are satisfied, you can click on Export, which will take a few seconds.

After it is done, you can find your newly-cropped video in your Camera Roll.

Using Wondershare Filmora

As mentioned, Filmora is a mobile version of its desktop edition – Wondershare Filmora Video Editor . So, you can also try your hand at this very handy software which also has a nice interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

If you download Wondershare Filmora X, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, that’s all for this article – you have learned how to crop a video on Android, using Google Photos, Clideo, Filmora; lastly, you have learned about how to crop a video using a desktop version of Filmora, namely, Wondershare Filmora. Hopefully, this is the information which will help you make your videos more “on spot” and be satisfied with the results, as well as satisfy your viewers!

Get to Know How Excellent Sparkle Video Effects Can Significantly Impact Different Projects. It’s Miraculous. Read Below to Learn More and Add Sparkle Effect to Your Videos

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Has your project been looking sparkly lately?

With New Year’s Eve and other holiday celebrations just behind us, you may have noticed some excessive glitter everywhere. You might have found yourself wondering if everyone had spent the holidays mastering some clever techniques of photography with fancy new equipment they got for holiday celebrations. Well, they might have, but the chances are they have just improved their projects with some admirable effects, and we are about to show you how you can do the same.

There are loads of free (or very cheap) apps or video editors you can use to easily beautify the creativity and mood of your images - using just the smartphone camera in your pocket! Sparkling decorations, twinkling lights, and dramatic lens flares can all compile into your photo during or after you shoot your project.

So, let’s move on to considering the best and effective ways of using sparkle video effects as follows.

In this article

01 What are the Advantages of Sparkle Effects?

02 Top 8 Sparkle Effects Apps/Editors in 2021

03 FAQs about Sparkle Effects

Part 1: What are the Advantages of Sparkle Effects?

By now, you’re all familiar with the basics of sparkle video effects editing: You push a button and push your button. But if you plan to preserve those prosperous memories, then you’ll want your snaps to look their best.

Glitter filters or sparkle video effects are beauty-enhancing effects that any photo or video editing users enjoy applying to their projects. Even Twitter and Instagram are pretty considerable that incredible amounts of sparkle or glitter effects are available within.

There are tons of filters and similar effects to choose from among them, and they all add specks of silver glitter that glisten as you shoot your video. At the same time, they also often smooth the skin of the subject. So, you must also note them as their advantages.

However, others aren’t too keen on the glitters filters, claiming they transform appearance too much and are usually pretty annoying and fake.

Depending on the purpose of your image, you may want to add filters, text, and frames. For instance, you can include your signature to avoid copying your image without receiving credit if shared online.

Part 2: Top 8 Sparkle Effects Apps/Editors in 2021

Find the right photo enhancement tools to edit your pictures.

3 Best Sparkle Effect Apps

1. kirakira+

With this app, you can apply a cross filter to combine with the camera lens. The reflective objects and light-emitting materials will shine even more. It has sparkle video effects of jewelry, glass, illumination, etc. Its primary function is that you can shoot the photo and video with an impressive Glitter effect.

Price: $0.99 || Devices: Android, iPhone, iPad ||

2. Sparkle Effects - Glitter FX

Let’s have fun adding beautiful glitter and sparkle video effects to your photos and videos. Here, you can upload pictures and videos directly from your gallery. Just hover the camera at anything shiny and let the app take over. These effects can be helpful on jewelry, cars, landscape, motorcycles, or anything else you’d like!

Price: Free || Devices: Android, iPhone, iPad ||

3. PicsArt iOS | Android

Use the Lens Flare tool to apply a dynamic effect directly to your videos and images. Alternatively, you Search for lens flare or sunray stickers and similar sparkle video effects and then apply them to your photo using the different blend modes. You can adjust using a layer mask or customize the opacity to suit.

2 Excellent Sparkle Video Effects Editor

1. Wondershare Filmora

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Video effects, also known as visual effects or filters, create crazy graphics with clicks. It’s simple, and the results are great when you use dedicated software such as Wondershare Filmora. This is why people love sparkle video effects.

This platform is quite different from other video editing software in the market with minimal video effects. Wondershare Filmora offers 300+ free effects: Picture in Pageant, Transitional effects, Intro/Credits, Sound, Jump Cut, Titles, Mosaic, and more.

Or, you can download the Sparkle effects pack from Filmstock .

2. After Effects

It’s an excellent background for Christmas plays, holiday pageants, or any other video you wish to add a little twinkle! You can add a twinkling star quite easily in Adobe After Effects.

Are you looking for the perfect sparkle video effect for your next After Effects project? Here are some great picks!

After Effects has Particle Presets Kit, Glitter Particles Logo, Elegant Particle Logo, Glitter Fantasy, Particle Glitter, Magic Graphics, Golden, and more in Sparkle effects filters.

Top 3 Online Sparkle Effects Editor

1. Videezy

Footage from Videezy is royalty-free for personal and commercial use, but users need to credit ‘Videezy.com’ in their projects.

The freest stock videos are in HD resolution, but there’s also a good collection of 4K clips – mostly abstract clips and landscape scenes rendered using Adobe After Effects.

The quality is mixed but generally high. All videos are in MP4 format, and you can see the resolution below the preview on the download page.

2. Pngtree

Pngtree is a PNG stock images market, but also you can look for a lot of unique backgrounds and templates. Their staff or customer care are also lovely and reply in time. Furthermore, its graphics are good enough, and you can find almost anything you are looking for.

3. Glitterboo

It is a much more complete tool that also allows video editing. Before you edit your images, we advise you to test this site yourself to get satisfactory results. Essentially, the procedure to apply the glitter effect is very similar to those described above, so in this case, it is not strictly necessary to show you all the steps, as it is all quite intuitive.

Part 3: FAQs about Sparkle Effects

1 – What is the sparkle effect on Instagram?

Glitter filters are a type of beauty-enhancing filter that Instagram users enjoy applying to their selfies and videos. There is plenty of different ones to choose from on Instagram, and they all add specks of silver glitter that glisten as you film your video.

2 – What is the sparkle effect on TikTok?

To get the sparkly ‘bling’ effect, you further need to consider a few straightforward steps. All you are required to do beforehand is to check that your TikTok app is up to date!

3 – How can I improve my photos?

You can use filters and effects to improve photos to a great extent. For this purpose, you can go with using the sparkle effects as aforementioned.

Conclusion

The perfect sparkle video effect can add majesty, magic, and wonder to your next project. Furthermore, you can add a slight shimmer and shine and take the viewing experience to a whole new stage with one of these tremendous effects.

More thanks we should add to the video editing software present in the market, every kins of user can easily apply effects to our videos. Don’t like the complicated software like Final Cut Pro or Adobe Premiere or any other tools listed above? Wondershare Filmora video editor now makes it easy to apply all the special effects, including sparkle video effects mentioned above. This simple video editing tool provides the most comprehensive and practical editing elements and workflow around.

And, if you’re not satisfied with Filmora’s inbuilt effects, Filmstock is a one-stop shop for royalty-free video effects, music and sound effects, stock video footage, and more stock media.

Try It Free Try It Free

Has your project been looking sparkly lately?

With New Year’s Eve and other holiday celebrations just behind us, you may have noticed some excessive glitter everywhere. You might have found yourself wondering if everyone had spent the holidays mastering some clever techniques of photography with fancy new equipment they got for holiday celebrations. Well, they might have, but the chances are they have just improved their projects with some admirable effects, and we are about to show you how you can do the same.

There are loads of free (or very cheap) apps or video editors you can use to easily beautify the creativity and mood of your images - using just the smartphone camera in your pocket! Sparkling decorations, twinkling lights, and dramatic lens flares can all compile into your photo during or after you shoot your project.

So, let’s move on to considering the best and effective ways of using sparkle video effects as follows.

In this article

01 What are the Advantages of Sparkle Effects?

02 Top 8 Sparkle Effects Apps/Editors in 2021

03 FAQs about Sparkle Effects

Part 1: What are the Advantages of Sparkle Effects?

By now, you’re all familiar with the basics of sparkle video effects editing: You push a button and push your button. But if you plan to preserve those prosperous memories, then you’ll want your snaps to look their best.

Glitter filters or sparkle video effects are beauty-enhancing effects that any photo or video editing users enjoy applying to their projects. Even Twitter and Instagram are pretty considerable that incredible amounts of sparkle or glitter effects are available within.

There are tons of filters and similar effects to choose from among them, and they all add specks of silver glitter that glisten as you shoot your video. At the same time, they also often smooth the skin of the subject. So, you must also note them as their advantages.

However, others aren’t too keen on the glitters filters, claiming they transform appearance too much and are usually pretty annoying and fake.

Depending on the purpose of your image, you may want to add filters, text, and frames. For instance, you can include your signature to avoid copying your image without receiving credit if shared online.

Part 2: Top 8 Sparkle Effects Apps/Editors in 2021

Find the right photo enhancement tools to edit your pictures.

3 Best Sparkle Effect Apps

1. kirakira+

With this app, you can apply a cross filter to combine with the camera lens. The reflective objects and light-emitting materials will shine even more. It has sparkle video effects of jewelry, glass, illumination, etc. Its primary function is that you can shoot the photo and video with an impressive Glitter effect.

Price: $0.99 || Devices: Android, iPhone, iPad ||

2. Sparkle Effects - Glitter FX

Let’s have fun adding beautiful glitter and sparkle video effects to your photos and videos. Here, you can upload pictures and videos directly from your gallery. Just hover the camera at anything shiny and let the app take over. These effects can be helpful on jewelry, cars, landscape, motorcycles, or anything else you’d like!

Price: Free || Devices: Android, iPhone, iPad ||

3. PicsArt iOS | Android

Use the Lens Flare tool to apply a dynamic effect directly to your videos and images. Alternatively, you Search for lens flare or sunray stickers and similar sparkle video effects and then apply them to your photo using the different blend modes. You can adjust using a layer mask or customize the opacity to suit.

2 Excellent Sparkle Video Effects Editor

1. Wondershare Filmora

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Video effects, also known as visual effects or filters, create crazy graphics with clicks. It’s simple, and the results are great when you use dedicated software such as Wondershare Filmora. This is why people love sparkle video effects.

This platform is quite different from other video editing software in the market with minimal video effects. Wondershare Filmora offers 300+ free effects: Picture in Pageant, Transitional effects, Intro/Credits, Sound, Jump Cut, Titles, Mosaic, and more.

Or, you can download the Sparkle effects pack from Filmstock .

2. After Effects

It’s an excellent background for Christmas plays, holiday pageants, or any other video you wish to add a little twinkle! You can add a twinkling star quite easily in Adobe After Effects.

Are you looking for the perfect sparkle video effect for your next After Effects project? Here are some great picks!

After Effects has Particle Presets Kit, Glitter Particles Logo, Elegant Particle Logo, Glitter Fantasy, Particle Glitter, Magic Graphics, Golden, and more in Sparkle effects filters.

Top 3 Online Sparkle Effects Editor

1. Videezy

Footage from Videezy is royalty-free for personal and commercial use, but users need to credit ‘Videezy.com’ in their projects.

The freest stock videos are in HD resolution, but there’s also a good collection of 4K clips – mostly abstract clips and landscape scenes rendered using Adobe After Effects.

The quality is mixed but generally high. All videos are in MP4 format, and you can see the resolution below the preview on the download page.

2. Pngtree

Pngtree is a PNG stock images market, but also you can look for a lot of unique backgrounds and templates. Their staff or customer care are also lovely and reply in time. Furthermore, its graphics are good enough, and you can find almost anything you are looking for.

3. Glitterboo

It is a much more complete tool that also allows video editing. Before you edit your images, we advise you to test this site yourself to get satisfactory results. Essentially, the procedure to apply the glitter effect is very similar to those described above, so in this case, it is not strictly necessary to show you all the steps, as it is all quite intuitive.

Part 3: FAQs about Sparkle Effects

1 – What is the sparkle effect on Instagram?

Glitter filters are a type of beauty-enhancing filter that Instagram users enjoy applying to their selfies and videos. There is plenty of different ones to choose from on Instagram, and they all add specks of silver glitter that glisten as you film your video.

2 – What is the sparkle effect on TikTok?

To get the sparkly ‘bling’ effect, you further need to consider a few straightforward steps. All you are required to do beforehand is to check that your TikTok app is up to date!

3 – How can I improve my photos?

You can use filters and effects to improve photos to a great extent. For this purpose, you can go with using the sparkle effects as aforementioned.

Conclusion

The perfect sparkle video effect can add majesty, magic, and wonder to your next project. Furthermore, you can add a slight shimmer and shine and take the viewing experience to a whole new stage with one of these tremendous effects.

More thanks we should add to the video editing software present in the market, every kins of user can easily apply effects to our videos. Don’t like the complicated software like Final Cut Pro or Adobe Premiere or any other tools listed above? Wondershare Filmora video editor now makes it easy to apply all the special effects, including sparkle video effects mentioned above. This simple video editing tool provides the most comprehensive and practical editing elements and workflow around.

And, if you’re not satisfied with Filmora’s inbuilt effects, Filmstock is a one-stop shop for royalty-free video effects, music and sound effects, stock video footage, and more stock media.

Try It Free Try It Free

Has your project been looking sparkly lately?

With New Year’s Eve and other holiday celebrations just behind us, you may have noticed some excessive glitter everywhere. You might have found yourself wondering if everyone had spent the holidays mastering some clever techniques of photography with fancy new equipment they got for holiday celebrations. Well, they might have, but the chances are they have just improved their projects with some admirable effects, and we are about to show you how you can do the same.

There are loads of free (or very cheap) apps or video editors you can use to easily beautify the creativity and mood of your images - using just the smartphone camera in your pocket! Sparkling decorations, twinkling lights, and dramatic lens flares can all compile into your photo during or after you shoot your project.

So, let’s move on to considering the best and effective ways of using sparkle video effects as follows.

In this article

01 What are the Advantages of Sparkle Effects?

02 Top 8 Sparkle Effects Apps/Editors in 2021

03 FAQs about Sparkle Effects

Part 1: What are the Advantages of Sparkle Effects?

By now, you’re all familiar with the basics of sparkle video effects editing: You push a button and push your button. But if you plan to preserve those prosperous memories, then you’ll want your snaps to look their best.

Glitter filters or sparkle video effects are beauty-enhancing effects that any photo or video editing users enjoy applying to their projects. Even Twitter and Instagram are pretty considerable that incredible amounts of sparkle or glitter effects are available within.

There are tons of filters and similar effects to choose from among them, and they all add specks of silver glitter that glisten as you shoot your video. At the same time, they also often smooth the skin of the subject. So, you must also note them as their advantages.

However, others aren’t too keen on the glitters filters, claiming they transform appearance too much and are usually pretty annoying and fake.

Depending on the purpose of your image, you may want to add filters, text, and frames. For instance, you can include your signature to avoid copying your image without receiving credit if shared online.

Part 2: Top 8 Sparkle Effects Apps/Editors in 2021

Find the right photo enhancement tools to edit your pictures.

3 Best Sparkle Effect Apps

1. kirakira+

With this app, you can apply a cross filter to combine with the camera lens. The reflective objects and light-emitting materials will shine even more. It has sparkle video effects of jewelry, glass, illumination, etc. Its primary function is that you can shoot the photo and video with an impressive Glitter effect.

Price: $0.99 || Devices: Android, iPhone, iPad ||

2. Sparkle Effects - Glitter FX

Let’s have fun adding beautiful glitter and sparkle video effects to your photos and videos. Here, you can upload pictures and videos directly from your gallery. Just hover the camera at anything shiny and let the app take over. These effects can be helpful on jewelry, cars, landscape, motorcycles, or anything else you’d like!

Price: Free || Devices: Android, iPhone, iPad ||

3. PicsArt iOS | Android

Use the Lens Flare tool to apply a dynamic effect directly to your videos and images. Alternatively, you Search for lens flare or sunray stickers and similar sparkle video effects and then apply them to your photo using the different blend modes. You can adjust using a layer mask or customize the opacity to suit.

2 Excellent Sparkle Video Effects Editor

1. Wondershare Filmora

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Video effects, also known as visual effects or filters, create crazy graphics with clicks. It’s simple, and the results are great when you use dedicated software such as Wondershare Filmora. This is why people love sparkle video effects.

This platform is quite different from other video editing software in the market with minimal video effects. Wondershare Filmora offers 300+ free effects: Picture in Pageant, Transitional effects, Intro/Credits, Sound, Jump Cut, Titles, Mosaic, and more.

Or, you can download the Sparkle effects pack from Filmstock .

2. After Effects

It’s an excellent background for Christmas plays, holiday pageants, or any other video you wish to add a little twinkle! You can add a twinkling star quite easily in Adobe After Effects.

Are you looking for the perfect sparkle video effect for your next After Effects project? Here are some great picks!

After Effects has Particle Presets Kit, Glitter Particles Logo, Elegant Particle Logo, Glitter Fantasy, Particle Glitter, Magic Graphics, Golden, and more in Sparkle effects filters.

Top 3 Online Sparkle Effects Editor

1. Videezy

Footage from Videezy is royalty-free for personal and commercial use, but users need to credit ‘Videezy.com’ in their projects.

The freest stock videos are in HD resolution, but there’s also a good collection of 4K clips – mostly abstract clips and landscape scenes rendered using Adobe After Effects.

The quality is mixed but generally high. All videos are in MP4 format, and you can see the resolution below the preview on the download page.

2. Pngtree

Pngtree is a PNG stock images market, but also you can look for a lot of unique backgrounds and templates. Their staff or customer care are also lovely and reply in time. Furthermore, its graphics are good enough, and you can find almost anything you are looking for.

3. Glitterboo

It is a much more complete tool that also allows video editing. Before you edit your images, we advise you to test this site yourself to get satisfactory results. Essentially, the procedure to apply the glitter effect is very similar to those described above, so in this case, it is not strictly necessary to show you all the steps, as it is all quite intuitive.

Part 3: FAQs about Sparkle Effects

1 – What is the sparkle effect on Instagram?

Glitter filters are a type of beauty-enhancing filter that Instagram users enjoy applying to their selfies and videos. There is plenty of different ones to choose from on Instagram, and they all add specks of silver glitter that glisten as you film your video.

2 – What is the sparkle effect on TikTok?

To get the sparkly ‘bling’ effect, you further need to consider a few straightforward steps. All you are required to do beforehand is to check that your TikTok app is up to date!

3 – How can I improve my photos?

You can use filters and effects to improve photos to a great extent. For this purpose, you can go with using the sparkle effects as aforementioned.

Conclusion

The perfect sparkle video effect can add majesty, magic, and wonder to your next project. Furthermore, you can add a slight shimmer and shine and take the viewing experience to a whole new stage with one of these tremendous effects.

More thanks we should add to the video editing software present in the market, every kins of user can easily apply effects to our videos. Don’t like the complicated software like Final Cut Pro or Adobe Premiere or any other tools listed above? Wondershare Filmora video editor now makes it easy to apply all the special effects, including sparkle video effects mentioned above. This simple video editing tool provides the most comprehensive and practical editing elements and workflow around.

And, if you’re not satisfied with Filmora’s inbuilt effects, Filmstock is a one-stop shop for royalty-free video effects, music and sound effects, stock video footage, and more stock media.

Try It Free Try It Free

Has your project been looking sparkly lately?

With New Year’s Eve and other holiday celebrations just behind us, you may have noticed some excessive glitter everywhere. You might have found yourself wondering if everyone had spent the holidays mastering some clever techniques of photography with fancy new equipment they got for holiday celebrations. Well, they might have, but the chances are they have just improved their projects with some admirable effects, and we are about to show you how you can do the same.

There are loads of free (or very cheap) apps or video editors you can use to easily beautify the creativity and mood of your images - using just the smartphone camera in your pocket! Sparkling decorations, twinkling lights, and dramatic lens flares can all compile into your photo during or after you shoot your project.

So, let’s move on to considering the best and effective ways of using sparkle video effects as follows.

In this article

01 What are the Advantages of Sparkle Effects?

02 Top 8 Sparkle Effects Apps/Editors in 2021

03 FAQs about Sparkle Effects

Part 1: What are the Advantages of Sparkle Effects?

By now, you’re all familiar with the basics of sparkle video effects editing: You push a button and push your button. But if you plan to preserve those prosperous memories, then you’ll want your snaps to look their best.

Glitter filters or sparkle video effects are beauty-enhancing effects that any photo or video editing users enjoy applying to their projects. Even Twitter and Instagram are pretty considerable that incredible amounts of sparkle or glitter effects are available within.

There are tons of filters and similar effects to choose from among them, and they all add specks of silver glitter that glisten as you shoot your video. At the same time, they also often smooth the skin of the subject. So, you must also note them as their advantages.

However, others aren’t too keen on the glitters filters, claiming they transform appearance too much and are usually pretty annoying and fake.

Depending on the purpose of your image, you may want to add filters, text, and frames. For instance, you can include your signature to avoid copying your image without receiving credit if shared online.

Part 2: Top 8 Sparkle Effects Apps/Editors in 2021

Find the right photo enhancement tools to edit your pictures.

3 Best Sparkle Effect Apps

1. kirakira+

With this app, you can apply a cross filter to combine with the camera lens. The reflective objects and light-emitting materials will shine even more. It has sparkle video effects of jewelry, glass, illumination, etc. Its primary function is that you can shoot the photo and video with an impressive Glitter effect.

Price: $0.99 || Devices: Android, iPhone, iPad ||

2. Sparkle Effects - Glitter FX

Let’s have fun adding beautiful glitter and sparkle video effects to your photos and videos. Here, you can upload pictures and videos directly from your gallery. Just hover the camera at anything shiny and let the app take over. These effects can be helpful on jewelry, cars, landscape, motorcycles, or anything else you’d like!

Price: Free || Devices: Android, iPhone, iPad ||

3. PicsArt iOS | Android

Use the Lens Flare tool to apply a dynamic effect directly to your videos and images. Alternatively, you Search for lens flare or sunray stickers and similar sparkle video effects and then apply them to your photo using the different blend modes. You can adjust using a layer mask or customize the opacity to suit.

2 Excellent Sparkle Video Effects Editor

1. Wondershare Filmora

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Video effects, also known as visual effects or filters, create crazy graphics with clicks. It’s simple, and the results are great when you use dedicated software such as Wondershare Filmora. This is why people love sparkle video effects.

This platform is quite different from other video editing software in the market with minimal video effects. Wondershare Filmora offers 300+ free effects: Picture in Pageant, Transitional effects, Intro/Credits, Sound, Jump Cut, Titles, Mosaic, and more.

Or, you can download the Sparkle effects pack from Filmstock .

2. After Effects

It’s an excellent background for Christmas plays, holiday pageants, or any other video you wish to add a little twinkle! You can add a twinkling star quite easily in Adobe After Effects.

Are you looking for the perfect sparkle video effect for your next After Effects project? Here are some great picks!

After Effects has Particle Presets Kit, Glitter Particles Logo, Elegant Particle Logo, Glitter Fantasy, Particle Glitter, Magic Graphics, Golden, and more in Sparkle effects filters.

Top 3 Online Sparkle Effects Editor

1. Videezy

Footage from Videezy is royalty-free for personal and commercial use, but users need to credit ‘Videezy.com’ in their projects.

The freest stock videos are in HD resolution, but there’s also a good collection of 4K clips – mostly abstract clips and landscape scenes rendered using Adobe After Effects.

The quality is mixed but generally high. All videos are in MP4 format, and you can see the resolution below the preview on the download page.

2. Pngtree

Pngtree is a PNG stock images market, but also you can look for a lot of unique backgrounds and templates. Their staff or customer care are also lovely and reply in time. Furthermore, its graphics are good enough, and you can find almost anything you are looking for.

3. Glitterboo

It is a much more complete tool that also allows video editing. Before you edit your images, we advise you to test this site yourself to get satisfactory results. Essentially, the procedure to apply the glitter effect is very similar to those described above, so in this case, it is not strictly necessary to show you all the steps, as it is all quite intuitive.

Part 3: FAQs about Sparkle Effects

1 – What is the sparkle effect on Instagram?

Glitter filters are a type of beauty-enhancing filter that Instagram users enjoy applying to their selfies and videos. There is plenty of different ones to choose from on Instagram, and they all add specks of silver glitter that glisten as you film your video.

2 – What is the sparkle effect on TikTok?

To get the sparkly ‘bling’ effect, you further need to consider a few straightforward steps. All you are required to do beforehand is to check that your TikTok app is up to date!

3 – How can I improve my photos?

You can use filters and effects to improve photos to a great extent. For this purpose, you can go with using the sparkle effects as aforementioned.

Conclusion

The perfect sparkle video effect can add majesty, magic, and wonder to your next project. Furthermore, you can add a slight shimmer and shine and take the viewing experience to a whole new stage with one of these tremendous effects.

More thanks we should add to the video editing software present in the market, every kins of user can easily apply effects to our videos. Don’t like the complicated software like Final Cut Pro or Adobe Premiere or any other tools listed above? Wondershare Filmora video editor now makes it easy to apply all the special effects, including sparkle video effects mentioned above. This simple video editing tool provides the most comprehensive and practical editing elements and workflow around.

And, if you’re not satisfied with Filmora’s inbuilt effects, Filmstock is a one-stop shop for royalty-free video effects, music and sound effects, stock video footage, and more stock media.

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