15 Camera Shake Preset for Premiere Pro to Add Camera Shake with Simple Keyframes. Each Preset Is Editable with Easy Steps. Make Your Video Shocking and Impressive with These Camera Shake Effects

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Do you know how professional video footage is made? Most of the time, it’s through small movements on a camera, called Camera Shake. It is used to create realistic and dramatic shots in movies. In contrast, you can accidentally capture some shake on film; most of the time, it has to be created by a team of people. Camera operators will perform different movements with the camera in order to create this effect that we see in many movies, TV shows, and documentaries all around the world.

Putting a shake on footage can add visual interest to your scene. It adds kinetic energy to the shot and can be useful for transitions as well. Are you looking for realistic camera shake effects for your footage? Do you think these effects will help your video stand out from the rest on video sharing sites such as Youtube, Vimeo, or other sites? Look no more. In this article, we will look at 15 camera shake presets for unlimited possibilities! Mix and match to get your favorite camera shake effect. Save your time and costs!

15 Camera Shake Preset for Adobe Premiere Pro

1. Camera Shake Presets By Jorkiy

This preset collection contains 15 camera shake presets for Premiere Pro. The presets produce a live camera effect. Three groups of presets are available. A smooth preset, a quick preset, and a jerky preset. Choose one and apply it to your footage. Surprise your audience with dynamic videos courtesy of this pack.

2. Shake The Camera Or Text By 27

Create a dynamic and realistic camera shake with this awesome preset collection. The length of the presets is 1 minute, and the version for long videos is also included - 10 minutes. The project is perfect for shaking other objects, such as text or particles. Easy to use. Create dynamics in your video using this preset.

3. Real Action Ca1mera Shakes By PlaygroundStudio

12 Action Shakes effects are included in “Real Action Camera Shakes.”. You can use these effects directly in your clips or on adjustment layers. The visuals can be used in presentations, slideshows, TV shows, commercials, promotions, events, and on Facebook and YouTube. This professionally designed and energetically animated Premiere Preset will impress your audience.

4. Camera Shake By Insine

You can add a camera shake to your footage to give it a realistic look. You can also use it to shake other objects like text or particles. Animate your projects with realistic camera movements!

5. Shaking Presets Transitions By Jorkiy

This set of dynamic transitions for Premiere Pro is called Shaking Presets Transitions. There are different kinds of shakes in these transitions. This video pack works with any resolution (4k, full HD, vertical videos, etc.). Impress your audience with breathtaking videos by using this pack.

6. 35 Hit Presets By Animark

Your video will be shaken with these presets. There are 35 presets divided into seven categories. These presets would be ideal for any action, dynamic presentation, trailer, etc. You can choose from FullHD, 4K, Square, Instagram, etc.

7. 30 Shake Transitions By Animark

A stylish shake transition will be added to your video with these presets. Approximately 30 transitions are included in the project. You can create a multitude of different transitions by combining presets. You can use these presets for any action, dynamic social media presentation, trailer, etc.

8. 3D Spin Transitions By PlaygroundStudio

3D With Spin Transitions for Premiere Pro, you get 24 stylish and creative transitioning effects. This feature will look and feel better when presenting slideshows, films, movies, trailers, teasers, promotions, and events videos. PP presets that are action-packed and energetically crafted to impress your audience.

9. Stretched Bounce Transitions By LeftHand

This collection of 12 dynamic transitions presets is called Stretched Bounce Transitions. With these transitions, your videos will look more modern, clean, and cinematic. This transition works with videos and photos with resolutions up to 4K. With presets, you can combine seamless camera movement with an elastic shake. Each of the four directions is included, and there is also a category perfect for music videos with a liquid, psychedelic overlay. You can modify the speed of each preset easily.

10. Shake Transitions By JuliaDesign

Are you capable of creating dynamic videos? Check out these shake transitions to improve them. The pack is small but has a lot of cool effects. Six presets are included, so you can easily pick your favorite. You can customize each transition by adjusting the layer length.

11. Shake Transitions Presets By Jorkiy

The Shake Transitions Presets for Premiere Pro is available for free. Create sharp shaky camera effects by using this set of presets. You can apply a preset to an adjustment layer placed over your frames. The pack is compatible with any resolution (4K, full HD, vertical video, etc.). Surprise your viewers with dynamic videos created with this pack.

12. Camera Shake Flicker Effects By Vesna

14 shake presets are included in this pack, including shake effects and blinking effects. An instructional video is included. Presets last approximately 30 seconds each. It can be used as a camera shake effect, a text shake effect, or a transition effect. The possibilities are endless when you combine them.

13. Smooth Camera Shake By Enduro

Ten smooth camera shake effects are included in this project. Easily applied to the clip or layer above your edit, these are easy to use. You can use presets for effects such as camera shake, text shake, and even transitions. You can combine them to get any unique result you desire.

14. Real Camera Shakes By PlaygroundStudio

You can apply them to a clip or an adjustment layer, and they’re so easy to use. Presentations, slide shows, TV shows, commercials, promotions, events, Facebook, and YouTube videos can all benefit from using them. This energetic and beautifully designed Premiere Preset will impress your audience.

15. Spin Shake Transitions By VSDream

You’re sure to love the 24 dynamic, impactful directional spin shake transitions in the Spin Shake Transitions Premiere Pro template. Sport, travel, action movies, special events, TV shows, sports films, commercials, and trailers are perfect for this project. Anything that requires an extra dose of excitement.

How to import & use Camera Shake Preset in Premiere Pro

The following steps will show you how to use these presets in Premiere Pro.

Firstly, these aren’t just drag-and-drop effects. You must install Adobe Premiere Pro on your computer.

Step1: The first step is to install the presets in your After Effects presets folder. After downloading and unzipping the free presets, copy and paste them.

Step2: As soon as you have copied the presets to the AE presets folder, you can open a PP project and replace the effects in your videos by choosing: Replace with After Effects Composition.

Step3: Verify the composition settings in Premiere Pro, and see if 4K or FHD are selected.

Step4: If you want to start adding presets to NULL objects, you can do so by creating them. To add Motion Blur, you will need footage and the overall composition. Next, you can adjust keyframes and use Motion Tiles.

Conclusion

●If you are tired of the linear style and want to change your videos into cool videos, you can use these 15 Presets for Adobe Premiere Pro. You can even tweak the effects to suit your preferences. These presets have a wide range of uses and can be used easily. It is a completely customizable filter that you can use on any video or audio footage in Adobe Premiere Pro, no matter its format (avi, MPEG, mp4, etc.). You can also control the intensity of these effects, making it suitable for footage.

Try It Free Try It Free

Do you know how professional video footage is made? Most of the time, it’s through small movements on a camera, called Camera Shake. It is used to create realistic and dramatic shots in movies. In contrast, you can accidentally capture some shake on film; most of the time, it has to be created by a team of people. Camera operators will perform different movements with the camera in order to create this effect that we see in many movies, TV shows, and documentaries all around the world.

Putting a shake on footage can add visual interest to your scene. It adds kinetic energy to the shot and can be useful for transitions as well. Are you looking for realistic camera shake effects for your footage? Do you think these effects will help your video stand out from the rest on video sharing sites such as Youtube, Vimeo, or other sites? Look no more. In this article, we will look at 15 camera shake presets for unlimited possibilities! Mix and match to get your favorite camera shake effect. Save your time and costs!

15 Camera Shake Preset for Adobe Premiere Pro

1. Camera Shake Presets By Jorkiy

This preset collection contains 15 camera shake presets for Premiere Pro. The presets produce a live camera effect. Three groups of presets are available. A smooth preset, a quick preset, and a jerky preset. Choose one and apply it to your footage. Surprise your audience with dynamic videos courtesy of this pack.

2. Shake The Camera Or Text By 27

Create a dynamic and realistic camera shake with this awesome preset collection. The length of the presets is 1 minute, and the version for long videos is also included - 10 minutes. The project is perfect for shaking other objects, such as text or particles. Easy to use. Create dynamics in your video using this preset.

3. Real Action Ca1mera Shakes By PlaygroundStudio

12 Action Shakes effects are included in “Real Action Camera Shakes.”. You can use these effects directly in your clips or on adjustment layers. The visuals can be used in presentations, slideshows, TV shows, commercials, promotions, events, and on Facebook and YouTube. This professionally designed and energetically animated Premiere Preset will impress your audience.

4. Camera Shake By Insine

You can add a camera shake to your footage to give it a realistic look. You can also use it to shake other objects like text or particles. Animate your projects with realistic camera movements!

5. Shaking Presets Transitions By Jorkiy

This set of dynamic transitions for Premiere Pro is called Shaking Presets Transitions. There are different kinds of shakes in these transitions. This video pack works with any resolution (4k, full HD, vertical videos, etc.). Impress your audience with breathtaking videos by using this pack.

6. 35 Hit Presets By Animark

Your video will be shaken with these presets. There are 35 presets divided into seven categories. These presets would be ideal for any action, dynamic presentation, trailer, etc. You can choose from FullHD, 4K, Square, Instagram, etc.

7. 30 Shake Transitions By Animark

A stylish shake transition will be added to your video with these presets. Approximately 30 transitions are included in the project. You can create a multitude of different transitions by combining presets. You can use these presets for any action, dynamic social media presentation, trailer, etc.

8. 3D Spin Transitions By PlaygroundStudio

3D With Spin Transitions for Premiere Pro, you get 24 stylish and creative transitioning effects. This feature will look and feel better when presenting slideshows, films, movies, trailers, teasers, promotions, and events videos. PP presets that are action-packed and energetically crafted to impress your audience.

9. Stretched Bounce Transitions By LeftHand

This collection of 12 dynamic transitions presets is called Stretched Bounce Transitions. With these transitions, your videos will look more modern, clean, and cinematic. This transition works with videos and photos with resolutions up to 4K. With presets, you can combine seamless camera movement with an elastic shake. Each of the four directions is included, and there is also a category perfect for music videos with a liquid, psychedelic overlay. You can modify the speed of each preset easily.

10. Shake Transitions By JuliaDesign

Are you capable of creating dynamic videos? Check out these shake transitions to improve them. The pack is small but has a lot of cool effects. Six presets are included, so you can easily pick your favorite. You can customize each transition by adjusting the layer length.

11. Shake Transitions Presets By Jorkiy

The Shake Transitions Presets for Premiere Pro is available for free. Create sharp shaky camera effects by using this set of presets. You can apply a preset to an adjustment layer placed over your frames. The pack is compatible with any resolution (4K, full HD, vertical video, etc.). Surprise your viewers with dynamic videos created with this pack.

12. Camera Shake Flicker Effects By Vesna

14 shake presets are included in this pack, including shake effects and blinking effects. An instructional video is included. Presets last approximately 30 seconds each. It can be used as a camera shake effect, a text shake effect, or a transition effect. The possibilities are endless when you combine them.

13. Smooth Camera Shake By Enduro

Ten smooth camera shake effects are included in this project. Easily applied to the clip or layer above your edit, these are easy to use. You can use presets for effects such as camera shake, text shake, and even transitions. You can combine them to get any unique result you desire.

14. Real Camera Shakes By PlaygroundStudio

You can apply them to a clip or an adjustment layer, and they’re so easy to use. Presentations, slide shows, TV shows, commercials, promotions, events, Facebook, and YouTube videos can all benefit from using them. This energetic and beautifully designed Premiere Preset will impress your audience.

15. Spin Shake Transitions By VSDream

You’re sure to love the 24 dynamic, impactful directional spin shake transitions in the Spin Shake Transitions Premiere Pro template. Sport, travel, action movies, special events, TV shows, sports films, commercials, and trailers are perfect for this project. Anything that requires an extra dose of excitement.

How to import & use Camera Shake Preset in Premiere Pro

The following steps will show you how to use these presets in Premiere Pro.

Firstly, these aren’t just drag-and-drop effects. You must install Adobe Premiere Pro on your computer.

Step1: The first step is to install the presets in your After Effects presets folder. After downloading and unzipping the free presets, copy and paste them.

Step2: As soon as you have copied the presets to the AE presets folder, you can open a PP project and replace the effects in your videos by choosing: Replace with After Effects Composition.

Step3: Verify the composition settings in Premiere Pro, and see if 4K or FHD are selected.

Step4: If you want to start adding presets to NULL objects, you can do so by creating them. To add Motion Blur, you will need footage and the overall composition. Next, you can adjust keyframes and use Motion Tiles.

Conclusion

●If you are tired of the linear style and want to change your videos into cool videos, you can use these 15 Presets for Adobe Premiere Pro. You can even tweak the effects to suit your preferences. These presets have a wide range of uses and can be used easily. It is a completely customizable filter that you can use on any video or audio footage in Adobe Premiere Pro, no matter its format (avi, MPEG, mp4, etc.). You can also control the intensity of these effects, making it suitable for footage.

Try It Free Try It Free

Do you know how professional video footage is made? Most of the time, it’s through small movements on a camera, called Camera Shake. It is used to create realistic and dramatic shots in movies. In contrast, you can accidentally capture some shake on film; most of the time, it has to be created by a team of people. Camera operators will perform different movements with the camera in order to create this effect that we see in many movies, TV shows, and documentaries all around the world.

Putting a shake on footage can add visual interest to your scene. It adds kinetic energy to the shot and can be useful for transitions as well. Are you looking for realistic camera shake effects for your footage? Do you think these effects will help your video stand out from the rest on video sharing sites such as Youtube, Vimeo, or other sites? Look no more. In this article, we will look at 15 camera shake presets for unlimited possibilities! Mix and match to get your favorite camera shake effect. Save your time and costs!

15 Camera Shake Preset for Adobe Premiere Pro

1. Camera Shake Presets By Jorkiy

This preset collection contains 15 camera shake presets for Premiere Pro. The presets produce a live camera effect. Three groups of presets are available. A smooth preset, a quick preset, and a jerky preset. Choose one and apply it to your footage. Surprise your audience with dynamic videos courtesy of this pack.

2. Shake The Camera Or Text By 27

Create a dynamic and realistic camera shake with this awesome preset collection. The length of the presets is 1 minute, and the version for long videos is also included - 10 minutes. The project is perfect for shaking other objects, such as text or particles. Easy to use. Create dynamics in your video using this preset.

3. Real Action Ca1mera Shakes By PlaygroundStudio

12 Action Shakes effects are included in “Real Action Camera Shakes.”. You can use these effects directly in your clips or on adjustment layers. The visuals can be used in presentations, slideshows, TV shows, commercials, promotions, events, and on Facebook and YouTube. This professionally designed and energetically animated Premiere Preset will impress your audience.

4. Camera Shake By Insine

You can add a camera shake to your footage to give it a realistic look. You can also use it to shake other objects like text or particles. Animate your projects with realistic camera movements!

5. Shaking Presets Transitions By Jorkiy

This set of dynamic transitions for Premiere Pro is called Shaking Presets Transitions. There are different kinds of shakes in these transitions. This video pack works with any resolution (4k, full HD, vertical videos, etc.). Impress your audience with breathtaking videos by using this pack.

6. 35 Hit Presets By Animark

Your video will be shaken with these presets. There are 35 presets divided into seven categories. These presets would be ideal for any action, dynamic presentation, trailer, etc. You can choose from FullHD, 4K, Square, Instagram, etc.

7. 30 Shake Transitions By Animark

A stylish shake transition will be added to your video with these presets. Approximately 30 transitions are included in the project. You can create a multitude of different transitions by combining presets. You can use these presets for any action, dynamic social media presentation, trailer, etc.

8. 3D Spin Transitions By PlaygroundStudio

3D With Spin Transitions for Premiere Pro, you get 24 stylish and creative transitioning effects. This feature will look and feel better when presenting slideshows, films, movies, trailers, teasers, promotions, and events videos. PP presets that are action-packed and energetically crafted to impress your audience.

9. Stretched Bounce Transitions By LeftHand

This collection of 12 dynamic transitions presets is called Stretched Bounce Transitions. With these transitions, your videos will look more modern, clean, and cinematic. This transition works with videos and photos with resolutions up to 4K. With presets, you can combine seamless camera movement with an elastic shake. Each of the four directions is included, and there is also a category perfect for music videos with a liquid, psychedelic overlay. You can modify the speed of each preset easily.

10. Shake Transitions By JuliaDesign

Are you capable of creating dynamic videos? Check out these shake transitions to improve them. The pack is small but has a lot of cool effects. Six presets are included, so you can easily pick your favorite. You can customize each transition by adjusting the layer length.

11. Shake Transitions Presets By Jorkiy

The Shake Transitions Presets for Premiere Pro is available for free. Create sharp shaky camera effects by using this set of presets. You can apply a preset to an adjustment layer placed over your frames. The pack is compatible with any resolution (4K, full HD, vertical video, etc.). Surprise your viewers with dynamic videos created with this pack.

12. Camera Shake Flicker Effects By Vesna

14 shake presets are included in this pack, including shake effects and blinking effects. An instructional video is included. Presets last approximately 30 seconds each. It can be used as a camera shake effect, a text shake effect, or a transition effect. The possibilities are endless when you combine them.

13. Smooth Camera Shake By Enduro

Ten smooth camera shake effects are included in this project. Easily applied to the clip or layer above your edit, these are easy to use. You can use presets for effects such as camera shake, text shake, and even transitions. You can combine them to get any unique result you desire.

14. Real Camera Shakes By PlaygroundStudio

You can apply them to a clip or an adjustment layer, and they’re so easy to use. Presentations, slide shows, TV shows, commercials, promotions, events, Facebook, and YouTube videos can all benefit from using them. This energetic and beautifully designed Premiere Preset will impress your audience.

15. Spin Shake Transitions By VSDream

You’re sure to love the 24 dynamic, impactful directional spin shake transitions in the Spin Shake Transitions Premiere Pro template. Sport, travel, action movies, special events, TV shows, sports films, commercials, and trailers are perfect for this project. Anything that requires an extra dose of excitement.

How to import & use Camera Shake Preset in Premiere Pro

The following steps will show you how to use these presets in Premiere Pro.

Firstly, these aren’t just drag-and-drop effects. You must install Adobe Premiere Pro on your computer.

Step1: The first step is to install the presets in your After Effects presets folder. After downloading and unzipping the free presets, copy and paste them.

Step2: As soon as you have copied the presets to the AE presets folder, you can open a PP project and replace the effects in your videos by choosing: Replace with After Effects Composition.

Step3: Verify the composition settings in Premiere Pro, and see if 4K or FHD are selected.

Step4: If you want to start adding presets to NULL objects, you can do so by creating them. To add Motion Blur, you will need footage and the overall composition. Next, you can adjust keyframes and use Motion Tiles.

Conclusion

●If you are tired of the linear style and want to change your videos into cool videos, you can use these 15 Presets for Adobe Premiere Pro. You can even tweak the effects to suit your preferences. These presets have a wide range of uses and can be used easily. It is a completely customizable filter that you can use on any video or audio footage in Adobe Premiere Pro, no matter its format (avi, MPEG, mp4, etc.). You can also control the intensity of these effects, making it suitable for footage.

Try It Free Try It Free

Do you know how professional video footage is made? Most of the time, it’s through small movements on a camera, called Camera Shake. It is used to create realistic and dramatic shots in movies. In contrast, you can accidentally capture some shake on film; most of the time, it has to be created by a team of people. Camera operators will perform different movements with the camera in order to create this effect that we see in many movies, TV shows, and documentaries all around the world.

Putting a shake on footage can add visual interest to your scene. It adds kinetic energy to the shot and can be useful for transitions as well. Are you looking for realistic camera shake effects for your footage? Do you think these effects will help your video stand out from the rest on video sharing sites such as Youtube, Vimeo, or other sites? Look no more. In this article, we will look at 15 camera shake presets for unlimited possibilities! Mix and match to get your favorite camera shake effect. Save your time and costs!

15 Camera Shake Preset for Adobe Premiere Pro

1. Camera Shake Presets By Jorkiy

This preset collection contains 15 camera shake presets for Premiere Pro. The presets produce a live camera effect. Three groups of presets are available. A smooth preset, a quick preset, and a jerky preset. Choose one and apply it to your footage. Surprise your audience with dynamic videos courtesy of this pack.

2. Shake The Camera Or Text By 27

Create a dynamic and realistic camera shake with this awesome preset collection. The length of the presets is 1 minute, and the version for long videos is also included - 10 minutes. The project is perfect for shaking other objects, such as text or particles. Easy to use. Create dynamics in your video using this preset.

3. Real Action Ca1mera Shakes By PlaygroundStudio

12 Action Shakes effects are included in “Real Action Camera Shakes.”. You can use these effects directly in your clips or on adjustment layers. The visuals can be used in presentations, slideshows, TV shows, commercials, promotions, events, and on Facebook and YouTube. This professionally designed and energetically animated Premiere Preset will impress your audience.

4. Camera Shake By Insine

You can add a camera shake to your footage to give it a realistic look. You can also use it to shake other objects like text or particles. Animate your projects with realistic camera movements!

5. Shaking Presets Transitions By Jorkiy

This set of dynamic transitions for Premiere Pro is called Shaking Presets Transitions. There are different kinds of shakes in these transitions. This video pack works with any resolution (4k, full HD, vertical videos, etc.). Impress your audience with breathtaking videos by using this pack.

6. 35 Hit Presets By Animark

Your video will be shaken with these presets. There are 35 presets divided into seven categories. These presets would be ideal for any action, dynamic presentation, trailer, etc. You can choose from FullHD, 4K, Square, Instagram, etc.

7. 30 Shake Transitions By Animark

A stylish shake transition will be added to your video with these presets. Approximately 30 transitions are included in the project. You can create a multitude of different transitions by combining presets. You can use these presets for any action, dynamic social media presentation, trailer, etc.

8. 3D Spin Transitions By PlaygroundStudio

3D With Spin Transitions for Premiere Pro, you get 24 stylish and creative transitioning effects. This feature will look and feel better when presenting slideshows, films, movies, trailers, teasers, promotions, and events videos. PP presets that are action-packed and energetically crafted to impress your audience.

9. Stretched Bounce Transitions By LeftHand

This collection of 12 dynamic transitions presets is called Stretched Bounce Transitions. With these transitions, your videos will look more modern, clean, and cinematic. This transition works with videos and photos with resolutions up to 4K. With presets, you can combine seamless camera movement with an elastic shake. Each of the four directions is included, and there is also a category perfect for music videos with a liquid, psychedelic overlay. You can modify the speed of each preset easily.

10. Shake Transitions By JuliaDesign

Are you capable of creating dynamic videos? Check out these shake transitions to improve them. The pack is small but has a lot of cool effects. Six presets are included, so you can easily pick your favorite. You can customize each transition by adjusting the layer length.

11. Shake Transitions Presets By Jorkiy

The Shake Transitions Presets for Premiere Pro is available for free. Create sharp shaky camera effects by using this set of presets. You can apply a preset to an adjustment layer placed over your frames. The pack is compatible with any resolution (4K, full HD, vertical video, etc.). Surprise your viewers with dynamic videos created with this pack.

12. Camera Shake Flicker Effects By Vesna

14 shake presets are included in this pack, including shake effects and blinking effects. An instructional video is included. Presets last approximately 30 seconds each. It can be used as a camera shake effect, a text shake effect, or a transition effect. The possibilities are endless when you combine them.

13. Smooth Camera Shake By Enduro

Ten smooth camera shake effects are included in this project. Easily applied to the clip or layer above your edit, these are easy to use. You can use presets for effects such as camera shake, text shake, and even transitions. You can combine them to get any unique result you desire.

14. Real Camera Shakes By PlaygroundStudio

You can apply them to a clip or an adjustment layer, and they’re so easy to use. Presentations, slide shows, TV shows, commercials, promotions, events, Facebook, and YouTube videos can all benefit from using them. This energetic and beautifully designed Premiere Preset will impress your audience.

15. Spin Shake Transitions By VSDream

You’re sure to love the 24 dynamic, impactful directional spin shake transitions in the Spin Shake Transitions Premiere Pro template. Sport, travel, action movies, special events, TV shows, sports films, commercials, and trailers are perfect for this project. Anything that requires an extra dose of excitement.

How to import & use Camera Shake Preset in Premiere Pro

The following steps will show you how to use these presets in Premiere Pro.

Firstly, these aren’t just drag-and-drop effects. You must install Adobe Premiere Pro on your computer.

Step1: The first step is to install the presets in your After Effects presets folder. After downloading and unzipping the free presets, copy and paste them.

Step2: As soon as you have copied the presets to the AE presets folder, you can open a PP project and replace the effects in your videos by choosing: Replace with After Effects Composition.

Step3: Verify the composition settings in Premiere Pro, and see if 4K or FHD are selected.

Step4: If you want to start adding presets to NULL objects, you can do so by creating them. To add Motion Blur, you will need footage and the overall composition. Next, you can adjust keyframes and use Motion Tiles.

Conclusion

●If you are tired of the linear style and want to change your videos into cool videos, you can use these 15 Presets for Adobe Premiere Pro. You can even tweak the effects to suit your preferences. These presets have a wide range of uses and can be used easily. It is a completely customizable filter that you can use on any video or audio footage in Adobe Premiere Pro, no matter its format (avi, MPEG, mp4, etc.). You can also control the intensity of these effects, making it suitable for footage.

Best Video Editing Courses Online with Certificate

The best way to learn video editing is from people who are experts in the field. Plus, getting a certification is a nice bonus that can more easily land you a great job when you’re done. With that said, we’re offering a comprehensive list of the best video editing courses with certification — ones you’ll be glad to complete.

Read below to find out all about these courses. What they teach, who they are from, and how they will benefit you.

List of the Best Online Video Editing Courses With Certification

You’re about to see a list of video editing courses categorized into four groups. Each caters to specific needs that will help you make a better decision.

Courses With Certification for Popular Video Editor Platforms

Course Name	Vendor
Premiere Pro CC for Beginners: Video Editing in Premiere	Udemy
Video Editing in DaVinci Resolve 18/17	Udemy
DaVinci Resolve Fundamentals	LinkedIn Learning
PowerDirector 15 – Video Editing for PC Users	Udemy
Mastering Final Cut Pro	Coursera
Learning Final Cut Pro X – Video Editing Mastery	Udemy

Video Editing Tutorials - Mastering The Basics

Course Name	Vendor
Video Production Essentials	Fiverr Learn
Free Video Editing Courses and Tutorials	Udemy
Introduction to Video Editing	LinkedIn
Video editing fundamentals	LinkedIn
Online Video Editing Classes	Skillshare
The Complete Video Production Bootcamp	Udemy

Video Editing Courses With Certification For Mobile Users

Course Name	Vendor
Smartphone Video For Beginners – iPhone Video Editing Course	Udemy

Cinematic Level Video Editing Courses

Course Name	Vendor
VIDEO EDITING. Techniques loved by pro broadcast filmmakers	Udemy
The History of Film and Video Editing	LinkedIn

What You Will Learn From Each Course

Each video editing course online with certification offers something unique. Below, you can see a detailed comparison between all of them. As a result, you’ll know exactly which course to choose and which video editing tool to start with.

1. Courses With Certification for Popular Video Editor Platforms

First, let’s break down all the courses in this group. You’ll learn about its ratings, duration, contents, and more.

Premiere Pro CC for Beginners: Video Editing in Premiere

Initially, this course dives into the basics of video editing. Then, you get into more advanced topics that will help you distinguish yourself from the complete beginners.

• Vendor: Udemy
• Cost: $19.99
• Duration: 24.5 hours
• Rating: 4.7 / 5
• Level: Beginner-Advanced

Key topics inside this course:

• How to export your videos for High-Definition Playback and 4K
• Video color correction
• How to apply visual effects
• Design clean and modern titles for any video
• The editing process of a video from beginning to end
• Load the perfect settings at the start of each project
• Color grading
• Edit green screen footage
• How to add motion to titles, photos, and videos

At the end of the course, you’ll have the skills necessary to edit an entire video from start to finish. Additionally, you’ll know your way around Adobe Premiere Pro. Most of the topics taught inside will be enough to help you land a video editing job or edit your videos professionally.

Video Editing in DaVinci Resolve 18/17

With this video editing course, you will master editing in DaVinci Resolve. It includes beginner lessons, as well as a few advanced editing techniques. Over 30.000 students have currently completed it.

• Vendor: Udemy
• Cost: $84.99
• Duration: 11.5 hours
• Rating: 4.6 / 5
• Level: Beginner-Advanced

Key topics inside this course:

• How to add effects to videos in DaVinci Resolve
• Color Grading with multiple tools
• Master different types of Nodes
• Complete tests doing various projects
• Cut page quick and easy video editing
• Adding motion graphics
• Effective color-correcting methods
• Using Color Wheels, Power windows, Scopes, Curves, Qualifiers, and more

This course aims to teach you how to use DaVinci Resolve. After you’ve mastered the platform, the mentor shows you various tips and tricks to edit videos more professionally using this tool.

PowerDirector 15 - Video Editing for PC Users

Power Director 15 is a great app to learn video editing if you’re a Windows user. This course covers everything necessary for you to know your way around this program quickly.

• Vendor: Udemy
• Cost: $13.99
• Duration: 4h
• Rating: 4.5 / 5
• Level: Beginner

Key topics inside this course:

• How to export high-quality videos for any device or platform
• How to use every feature in Power Director, including the newest ones
• Add professional titles and animated graphics to any video
• Master using blend modes, masks, and the action camera center

The knowledge in this video editing course online with certification will allow you to edit videos the way you envision. You will have the ability to create anything you want, and deliver exceptional results.

Mastering Final Cut Pro

Mastering Final Cut Pro is an online video editing course with certification that grants you the knowledge to use this tool. In addition, you and over 30.000 other students get to learn from Apple Certified trainers.

• Vendor: Coursera
• Cost: $49
• Duration: 40h
• Rating: 4.5 / 5
• Level: Beginner

Key topics inside this course:

• The best ways to import and export project files with Final Cut Pro
• How to apply effects and modern transitions
• Creating a project and editing a video from start to finish
• Change the timing of clips

This is the perfect course if you’ve never used Final Cut Pro. It’s beginner-friendly and takes you through every step of using the platform, from creating a project to editing it and finally exporting a high-quality video.

Learning Final Cut Pro X – Video Editing Mastery

This is a video editing course for anyone using Mavericks OS. It’s designed to take full advantage of this Operating System alongside the Final Cut Pro X platform.

• Vendor: Udemy
• Cost: $14.99
• Duration: 6h 30min
• Rating: 4.7 / 5
• Level: Beginner

Key topics inside this course:

• Mastering the user interface and choosing your preferences
• Learning helpful shortcuts to speed up your workflow
• Best and quickest methods to import media
• How to organize your clips
• Using the timeline
• Working with effects, keyframes, compounds clips, and audio clips
• How to use generators and white screens
• The best export settings and other tips

If you’ve ever wanted to master Final Cut Pro X, there’s no better place to go. This course is designed to start on a beginner-friendly level. But, it moves to more advanced lessons later down the line.

2. Video Editing Tutorials - Mastering The Basics

The following video editing courses include lessons mainly on the basics of video editing. They won’t focus on any specific platform or tool. Instead, you’ll be learning the most important principles of creating a high-quality and modern video.

Video Production Essentials

A fairly simple course designed to teach you the process of creating and editing a video from scratch. This is one of the best video editing courses online, featuring several professional mentors.

• Vendor: Fiverr Learn
• Cost: $24
• Duration: 6h 38min
• Rating: 4.8 / 5
• Level: Beginner to Intermediate

Key topics inside this course:

• What equipment to use for professional video editing
• How to shoot high-quality video with your smartphone
• Professional video and audio recording techniques
• Exporting settings for high-quality online viewing
• Fundamentals of using a DSLR or Mirrorless camera
• Create high-converting CTAs for your videos

The course will help you understand crucial facts about many different types of videos that are in demand today. You’ll learn how to use and navigate video editing tools to create anything you can imagine. The mentors even offer a few tips for growing your own Youtube channel.

Free Video Editing Courses and Tutorials

This pick is slightly different. Here, you can see a list of a few of the best video editing courses that are completely free. They are still taught by experts and offer plenty of useful knowledge, especially for beginners.

• Vendor: Udemy
• Cost: Free
• Duration: Unknown
• Rating: Varies
• Level: Beginner to Intermediate

Key topics inside this course:

• Beginner lessons on editing all types of videos
• How to record professional video content
• Beginner lessons for many different video editing platforms
• 3D Video Composition
• Understand how to use Premiere Pro
• Video editing on your smartphone
• Camtasia 9 Mastery Course
• How to create social media marketing videos

This is a list of many different video editing courses that are free on Udemy. Millions of members have enrolled and are learning for free. Best of all, it’s a great way to dive into video editing for free. Then, you can choose some of the paid ones for more advanced lessons.

Introduction to Video Editing

This course gives you a LinkedIn Learning Certificate and the knowledge to edit your first-ever video. There are 6 different lesson categories that you will enjoy going through. Each one focuses on another skill or principle.

• Vendor: LinkedIn Learning
• Cost: $34.99
• Duration: 2h 53min
• Rating: 4.7 / 5
• Level: Beginner

Key topics inside this course:

• The importance of storytelling in video editing
• Structures and transitions
• Timing and pacing
• Shot composition
• Comparing different editing applications
• Track-based editing vs. storyline-based editing
• Organizing your files
• How to edit a short documentary
• Audio editing lessons
• Post-production processes

This course offers a video editing certification that proves you’re well accustomed to the basic principles of this skill. You will know your way around different editing platforms. You will learn how to edit modern videos. And you will know exactly where to focus your efforts for improving yourself and your skills next.

Video Editing Fundamentals

This course features essential video editing foundations in one exciting program. It’s a short course designed to introduce you to video editing. To be more precise, you will mainly learn about the post-production process of video editing.

• Vendor: LinkedIn Learning
• Cost: LinkedIn Learning Membership Only ($39.99)
• Duration: 37min
• Rating: 4.7 / 5
• Level: Beginner

Key topics inside this course:

• Trimming or fine-tuning the product
• Audio editing process
• How to add images to your videos
• Video effects tutorials
• Color correction
• How to use text to your advantage
• Export and delivery settings

This certificate will prove that you know what it takes to edit a video professionally. It tells us that you are familiar with all the different parts that come together to create a video worth watching.

Online Video Editing Classes

This is a list of video editing courses by some of the most popular video editors on the planet. You’ll learn from huge names such as Marques Brownies, Nathaniel Drew, Jordy Vandeput, and many more. So, pick your favorite, and start learning.

• Vendor: Skillshare
• Cost: Depends
• Duration: 37min
• Rating: Varies
• Level: From Beginner to Pro

Key topics inside this course:

• How to create mind-blowing Youtube videos
• Adobe Premiere Pro for Beginners
• How to document your life
• Final Cut Pro X - Beginner to Youtuber
• Introduction to Filmmaking
• Mastering TikTok videos
• iPhone Filmmaking
• Advanced training for all video editing apps

There are courses for all skill levels here. You can start as a complete beginner and finish as a master who knows how to create a worthwhile video. Or, you can choose one that improves your current skills.

The Complete Video Production Bootcamp

A nine-hour course on everything video editing related. To be more precise, you will dive into video production tutorials, cinematography, editing & distribution, and more. Companies like Nasdaq, Box, NetApp, and more offer this course to their employees.

• Vendor: Udemy
• Cost: $19.99
• Duration: 9h
• Rating: 4.5 / 5
• Level: Beginner

Key topics inside this course:

• Video storytelling
• How to record better audio
• Tips for posting videos online
• Discover the best equipment to use
• How to set up the perfect lighting
• How to get more engagement on your videos
• Create professional videos with any equipment

Over 160.000 students have benefited from the contents of this course. It dives into both beginner and advanced video editing lessons. So even if you don’t have any experience in this, you will still easily understand everything taught inside.

3. Video Editing Courses With Certification For Mobile Users

The courses you will see in this list are exclusively for mobile users. You can still make great videos on your mobile device if you don’t have a computer. All of the knowledge you need for this is below.

Smartphone Video For Beginners – iPhone Video Editing Course

Dive into five hours of content teaching you how to create unbelievable videos on your phone. You’ll be surprised by how it’s possible to create such professional videos on a smartphone.

• Vendor: Udemy
• Cost: $99.99
• Duration: 5h
• Rating: 4.3 / 5
• Level: Beginner

Key topics inside this course:

• Must-have gear for editing on a smartphone (Affordable options)
• How to set up your phone’s camera for optimal results
• Must-have free apps for professional smartphone video editing
• Using gimbals, action cams, and drones with your phone
• Video storytelling on a smartphone
• Phone resolutions, frame rates, ProRes, color space, and more
• How to make Cinematic shots, hit the right angles, and similar

This outstanding course will give you a certification proving you’re one of the rare video editors who can create wonders from their phones. From now on, you can’t use the excuse that you don’t have an excellent PC to create amazing videos.

4. Cinematic Level Video Editing Courses

The final category will introduce you to video editing courses online with certification for cinematic-level skills. Completing these courses will prove you are a master video editor who knows no bounds.

VIDEO EDITING. Techniques loved by pro broadcast filmmakers

Your teacher for this course will be Andrew St.Pierre White, an award-winning video editing veteran. He will teach you tips and tricks used by professionals to this day. Timeless advice that will take your career to the next level.

• Vendor: Udemy
• Cost: $84.99
• Duration: 3h 30min
• Rating: 4.5 / 5
• Level: Advanced to Pro

Key topics inside this course:

• How to entertain and inspire any audience
• Understand the balance between good editing and good content
• Amazing techniques used in TV production
• Turn great editing into great results
• Turn amateur videos into professional productions
• Most common mistakes filmmakers make

Once you know the basics of video editing, this course will take your skills to the next level. You will learn how the big players make professional videos that capture massive audiences. Plus, your mentor will show you how to work with big names in this industry.

The History of Film and Video Editing

Never underestimate how much history can teach you. Completing this course will teach you more about video editing than many pro filmmakers. Find out how video editing has progressed through the last century.

• Vendor: LinkedIn Learning
• Cost: $34.99
• Duration: 2h 10min
• Rating: 4.8 / 5
• Level: Everyone

Key topics inside this course:

• Early days of photography and film
• Continuity editing and montage theory
• When sound was born
• Establishing the standards for editing
• Evolution of editing techniques
• Technology
• The rise of the digital era

By learning the history of video editing, you will be more aware. You will realize what people love to see and detect patterns. These patterns will guide you toward becoming a professional video editor.

Make Your Video Editing Journey Easier

Now that we’re done with learning, it’s time to start doing. You already have enough fantastic courses to learn everything necessary to edit videos professionally. But now, how do you use your skills and achieve the easiest and quickest results?

Your best option is to use the Filmora video editor.

What Is Filmora and Filmora?

It’s as powerful as Adobe Premiere Pro but more straightforward to navigate. In addition, Filmora lets you command an arsenal of unique tools necessary for creating modern videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Anyone on both Windows and Mac can use Filmora. In addition, if you’re a mobile user, you can download Filmora and enjoy the same benefits.

Aside from its easy-to-use interface, Filmora is packed with editing resources that will never leave you wondering how or what to do next. Of course, you can watch the free Youtube tutorials to master the platform entirely.

For example, we have prepared you with a video tutorial below to start your video editing journey with no delay!

Lastly, you can easily export in any format necessary for your project. It doesn’t get easier than this.

Conclusion

The video editing certification online courses you see here are more than enough to prepare you. You will learn everything it takes to edit any video. Use this information wisely and take advantage of this beautiful opportunity to become one of the best video editors.

Video Editing Tutorials - Mastering The Basics

Course Name	Vendor
Video Production Essentials	Fiverr Learn
Free Video Editing Courses and Tutorials	Udemy
Introduction to Video Editing	LinkedIn
Video editing fundamentals	LinkedIn
Online Video Editing Classes	Skillshare
The Complete Video Production Bootcamp	Udemy

Video Editing Courses With Certification For Mobile Users

Course Name	Vendor
Smartphone Video For Beginners – iPhone Video Editing Course	Udemy

Cinematic Level Video Editing Courses

Course Name	Vendor
VIDEO EDITING. Techniques loved by pro broadcast filmmakers	Udemy
The History of Film and Video Editing	LinkedIn

What You Will Learn From Each Course

Each video editing course online with certification offers something unique. Below, you can see a detailed comparison between all of them. As a result, you’ll know exactly which course to choose and which video editing tool to start with.

1. Courses With Certification for Popular Video Editor Platforms

First, let’s break down all the courses in this group. You’ll learn about its ratings, duration, contents, and more.

Premiere Pro CC for Beginners: Video Editing in Premiere

Initially, this course dives into the basics of video editing. Then, you get into more advanced topics that will help you distinguish yourself from the complete beginners.

• Vendor: Udemy
• Cost: $19.99
• Duration: 24.5 hours
• Rating: 4.7 / 5
• Level: Beginner-Advanced

Key topics inside this course:

• How to export your videos for High-Definition Playback and 4K
• Video color correction
• How to apply visual effects
• Design clean and modern titles for any video
• The editing process of a video from beginning to end
• Load the perfect settings at the start of each project
• Color grading
• Edit green screen footage
• How to add motion to titles, photos, and videos

At the end of the course, you’ll have the skills necessary to edit an entire video from start to finish. Additionally, you’ll know your way around Adobe Premiere Pro. Most of the topics taught inside will be enough to help you land a video editing job or edit your videos professionally.

Video Editing in DaVinci Resolve 18/17

With this video editing course, you will master editing in DaVinci Resolve. It includes beginner lessons, as well as a few advanced editing techniques. Over 30.000 students have currently completed it.

• Vendor: Udemy
• Cost: $84.99
• Duration: 11.5 hours
• Rating: 4.6 / 5
• Level: Beginner-Advanced

Key topics inside this course:

• How to add effects to videos in DaVinci Resolve
• Color Grading with multiple tools
• Master different types of Nodes
• Complete tests doing various projects
• Cut page quick and easy video editing
• Adding motion graphics
• Effective color-correcting methods
• Using Color Wheels, Power windows, Scopes, Curves, Qualifiers, and more

This course aims to teach you how to use DaVinci Resolve. After you’ve mastered the platform, the mentor shows you various tips and tricks to edit videos more professionally using this tool.

PowerDirector 15 - Video Editing for PC Users

Power Director 15 is a great app to learn video editing if you’re a Windows user. This course covers everything necessary for you to know your way around this program quickly.

• Vendor: Udemy
• Cost: $13.99
• Duration: 4h
• Rating: 4.5 / 5
• Level: Beginner

Key topics inside this course:

• How to export high-quality videos for any device or platform
• How to use every feature in Power Director, including the newest ones
• Add professional titles and animated graphics to any video
• Master using blend modes, masks, and the action camera center

The knowledge in this video editing course online with certification will allow you to edit videos the way you envision. You will have the ability to create anything you want, and deliver exceptional results.

Mastering Final Cut Pro

Mastering Final Cut Pro is an online video editing course with certification that grants you the knowledge to use this tool. In addition, you and over 30.000 other students get to learn from Apple Certified trainers.

• Vendor: Coursera
• Cost: $49
• Duration: 40h
• Rating: 4.5 / 5
• Level: Beginner

Key topics inside this course:

• The best ways to import and export project files with Final Cut Pro
• How to apply effects and modern transitions
• Creating a project and editing a video from start to finish
• Change the timing of clips

This is the perfect course if you’ve never used Final Cut Pro. It’s beginner-friendly and takes you through every step of using the platform, from creating a project to editing it and finally exporting a high-quality video.

Learning Final Cut Pro X – Video Editing Mastery

This is a video editing course for anyone using Mavericks OS. It’s designed to take full advantage of this Operating System alongside the Final Cut Pro X platform.

• Vendor: Udemy
• Cost: $14.99
• Duration: 6h 30min
• Rating: 4.7 / 5
• Level: Beginner

Key topics inside this course:

• Mastering the user interface and choosing your preferences
• Learning helpful shortcuts to speed up your workflow
• Best and quickest methods to import media
• How to organize your clips
• Using the timeline
• Working with effects, keyframes, compounds clips, and audio clips
• How to use generators and white screens
• The best export settings and other tips

If you’ve ever wanted to master Final Cut Pro X, there’s no better place to go. This course is designed to start on a beginner-friendly level. But, it moves to more advanced lessons later down the line.

2. Video Editing Tutorials - Mastering The Basics

The following video editing courses include lessons mainly on the basics of video editing. They won’t focus on any specific platform or tool. Instead, you’ll be learning the most important principles of creating a high-quality and modern video.

Video Production Essentials

A fairly simple course designed to teach you the process of creating and editing a video from scratch. This is one of the best video editing courses online, featuring several professional mentors.

• Vendor: Fiverr Learn
• Cost: $24
• Duration: 6h 38min
• Rating: 4.8 / 5
• Level: Beginner to Intermediate

Key topics inside this course:

• What equipment to use for professional video editing
• How to shoot high-quality video with your smartphone
• Professional video and audio recording techniques
• Exporting settings for high-quality online viewing
• Fundamentals of using a DSLR or Mirrorless camera
• Create high-converting CTAs for your videos

The course will help you understand crucial facts about many different types of videos that are in demand today. You’ll learn how to use and navigate video editing tools to create anything you can imagine. The mentors even offer a few tips for growing your own Youtube channel.

Free Video Editing Courses and Tutorials

This pick is slightly different. Here, you can see a list of a few of the best video editing courses that are completely free. They are still taught by experts and offer plenty of useful knowledge, especially for beginners.

• Vendor: Udemy
• Cost: Free
• Duration: Unknown
• Rating: Varies
• Level: Beginner to Intermediate

Key topics inside this course:

• Beginner lessons on editing all types of videos
• How to record professional video content
• Beginner lessons for many different video editing platforms
• 3D Video Composition
• Understand how to use Premiere Pro
• Video editing on your smartphone
• Camtasia 9 Mastery Course
• How to create social media marketing videos

This is a list of many different video editing courses that are free on Udemy. Millions of members have enrolled and are learning for free. Best of all, it’s a great way to dive into video editing for free. Then, you can choose some of the paid ones for more advanced lessons.

Introduction to Video Editing

This course gives you a LinkedIn Learning Certificate and the knowledge to edit your first-ever video. There are 6 different lesson categories that you will enjoy going through. Each one focuses on another skill or principle.

• Vendor: LinkedIn Learning
• Cost: $34.99
• Duration: 2h 53min
• Rating: 4.7 / 5
• Level: Beginner

Key topics inside this course:

• The importance of storytelling in video editing
• Structures and transitions
• Timing and pacing
• Shot composition
• Comparing different editing applications
• Track-based editing vs. storyline-based editing
• Organizing your files
• How to edit a short documentary
• Audio editing lessons
• Post-production processes

This course offers a video editing certification that proves you’re well accustomed to the basic principles of this skill. You will know your way around different editing platforms. You will learn how to edit modern videos. And you will know exactly where to focus your efforts for improving yourself and your skills next.

Video Editing Fundamentals

This course features essential video editing foundations in one exciting program. It’s a short course designed to introduce you to video editing. To be more precise, you will mainly learn about the post-production process of video editing.

• Vendor: LinkedIn Learning
• Cost: LinkedIn Learning Membership Only ($39.99)
• Duration: 37min
• Rating: 4.7 / 5
• Level: Beginner

Key topics inside this course:

• Trimming or fine-tuning the product
• Audio editing process
• How to add images to your videos
• Video effects tutorials
• Color correction
• How to use text to your advantage
• Export and delivery settings

This certificate will prove that you know what it takes to edit a video professionally. It tells us that you are familiar with all the different parts that come together to create a video worth watching.

Online Video Editing Classes

This is a list of video editing courses by some of the most popular video editors on the planet. You’ll learn from huge names such as Marques Brownies, Nathaniel Drew, Jordy Vandeput, and many more. So, pick your favorite, and start learning.

• Vendor: Skillshare
• Cost: Depends
• Duration: 37min
• Rating: Varies
• Level: From Beginner to Pro

Key topics inside this course:

• How to create mind-blowing Youtube videos
• Adobe Premiere Pro for Beginners
• How to document your life
• Final Cut Pro X - Beginner to Youtuber
• Introduction to Filmmaking
• Mastering TikTok videos
• iPhone Filmmaking
• Advanced training for all video editing apps

There are courses for all skill levels here. You can start as a complete beginner and finish as a master who knows how to create a worthwhile video. Or, you can choose one that improves your current skills.

The Complete Video Production Bootcamp

A nine-hour course on everything video editing related. To be more precise, you will dive into video production tutorials, cinematography, editing & distribution, and more. Companies like Nasdaq, Box, NetApp, and more offer this course to their employees.

• Vendor: Udemy
• Cost: $19.99
• Duration: 9h
• Rating: 4.5 / 5
• Level: Beginner

Key topics inside this course:

• Video storytelling
• How to record better audio
• Tips for posting videos online
• Discover the best equipment to use
• How to set up the perfect lighting
• How to get more engagement on your videos
• Create professional videos with any equipment

Over 160.000 students have benefited from the contents of this course. It dives into both beginner and advanced video editing lessons. So even if you don’t have any experience in this, you will still easily understand everything taught inside.

3. Video Editing Courses With Certification For Mobile Users

The courses you will see in this list are exclusively for mobile users. You can still make great videos on your mobile device if you don’t have a computer. All of the knowledge you need for this is below.

Smartphone Video For Beginners – iPhone Video Editing Course

Dive into five hours of content teaching you how to create unbelievable videos on your phone. You’ll be surprised by how it’s possible to create such professional videos on a smartphone.

• Vendor: Udemy
• Cost: $99.99
• Duration: 5h
• Rating: 4.3 / 5
• Level: Beginner

Key topics inside this course:

• Must-have gear for editing on a smartphone (Affordable options)
• How to set up your phone’s camera for optimal results
• Must-have free apps for professional smartphone video editing
• Using gimbals, action cams, and drones with your phone
• Video storytelling on a smartphone
• Phone resolutions, frame rates, ProRes, color space, and more
• How to make Cinematic shots, hit the right angles, and similar

This outstanding course will give you a certification proving you’re one of the rare video editors who can create wonders from their phones. From now on, you can’t use the excuse that you don’t have an excellent PC to create amazing videos.

4. Cinematic Level Video Editing Courses

The final category will introduce you to video editing courses online with certification for cinematic-level skills. Completing these courses will prove you are a master video editor who knows no bounds.

VIDEO EDITING. Techniques loved by pro broadcast filmmakers

Your teacher for this course will be Andrew St.Pierre White, an award-winning video editing veteran. He will teach you tips and tricks used by professionals to this day. Timeless advice that will take your career to the next level.

• Vendor: Udemy
• Cost: $84.99
• Duration: 3h 30min
• Rating: 4.5 / 5
• Level: Advanced to Pro

Key topics inside this course:

• How to entertain and inspire any audience
• Understand the balance between good editing and good content
• Amazing techniques used in TV production
• Turn great editing into great results
• Turn amateur videos into professional productions
• Most common mistakes filmmakers make

Once you know the basics of video editing, this course will take your skills to the next level. You will learn how the big players make professional videos that capture massive audiences. Plus, your mentor will show you how to work with big names in this industry.

The History of Film and Video Editing

Never underestimate how much history can teach you. Completing this course will teach you more about video editing than many pro filmmakers. Find out how video editing has progressed through the last century.

• Vendor: LinkedIn Learning
• Cost: $34.99
• Duration: 2h 10min
• Rating: 4.8 / 5
• Level: Everyone

Key topics inside this course:

• Early days of photography and film
• Continuity editing and montage theory
• When sound was born
• Establishing the standards for editing
• Evolution of editing techniques
• Technology
• The rise of the digital era

By learning the history of video editing, you will be more aware. You will realize what people love to see and detect patterns. These patterns will guide you toward becoming a professional video editor.

Make Your Video Editing Journey Easier

Now that we’re done with learning, it’s time to start doing. You already have enough fantastic courses to learn everything necessary to edit videos professionally. But now, how do you use your skills and achieve the easiest and quickest results?

Your best option is to use the Filmora video editor.

What Is Filmora and Filmora?

It’s as powerful as Adobe Premiere Pro but more straightforward to navigate. In addition, Filmora lets you command an arsenal of unique tools necessary for creating modern videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Anyone on both Windows and Mac can use Filmora. In addition, if you’re a mobile user, you can download Filmora and enjoy the same benefits.

Aside from its easy-to-use interface, Filmora is packed with editing resources that will never leave you wondering how or what to do next. Of course, you can watch the free Youtube tutorials to master the platform entirely.

For example, we have prepared you with a video tutorial below to start your video editing journey with no delay!

Lastly, you can easily export in any format necessary for your project. It doesn’t get easier than this.

Conclusion

The video editing certification online courses you see here are more than enough to prepare you. You will learn everything it takes to edit any video. Use this information wisely and take advantage of this beautiful opportunity to become one of the best video editors.

Using Track Matte and Tracking in Adobe After Effects: Reviewing All Possibilities

The realm of video editing has seen significant progress in recent years. With premium tools such as Adobe After Effects, you can take your videos to the next level. However, not every tool is easy to navigate. Some features in popular video editing software can be hard to get around.

The following guide provides valuable insight on how to use Track Matte in After Effects. Explore the endless possibilities of Track Mattes After Effects and Mask Tracking in After Effects. Also, discover a simple alternative to make After Effects mask tracking easy.

AI Smart Masking Spice up your video content with the endless possibilities of AI masking functions!

Free Download Free Download Learn More

Part 1: How to Utilize Track Mattes in Adobe After Effects?

After Effects by Adobe is a software application dedicated to visual effects and motion graphics for videos. The tool is commonly used in the post-production process of videos. The wide toolset of After Effects can be useful in filmmaking, video gaming, and TV. After Effects offers everything you need to take your creative inspirations to the next level.

• Motion Graphics: After Effects lets users animate characters and backgrounds in videos. You can generate 3-dimensional models from 2D animations. After Effects also supports the animation of logos to bring your elements to life.
• Rotoscoping: You can remove elements or drop new ones in your video using After Effects. The Roto Brush Tool can easily separate the background and foreground. You can then replace unwanted objects and replace them with new elements.
• Motion Tracking: Tracking the movement of an object is quite simple in After Effects. You can pin any element to a moving object. The smooth dynamics can enhance the overall result of the footage.
• VFX and Special Effects: After Effects is the perfect tool to add special effects to your videos. Its VFX tool lets users add magic to the footage. You can make objects disappear, control the weather, stabilize your video, and more.

Using Track Mattes in After Effects

In Adobe After Effects, a track matte is a layer that defines the transparency of another layer. It acts as a stencil, determining which parts of the underlying layer are visible and which are transparent. Track mattes are used for creating various effects such as text animations, transitions, and seamlessly composing multiple layers. After Effects offers four Track Matte options:

• Alpha Matte: Alpha matte in After Effects allows white areas in the matte layer to become visible while black areas become transparent. Effectively, this helps the underlying layer to show through.
• Alpha Inverted Matte: In an alpha inverted matte, black areas in the matte layer are visible, and white areas are transparent. It reverses the transparency values to create unique effects.
• Luma Matte: A luma matte uses the brightness values of the matte layer to determine visibility. Bright areas in the matte layer are visible, while dark areas are transparent.
• Luma Inverted Matte: The luma inverted matte works opposite to the luma matte. The top layer’s dark areas are visible, while bright areas are transparent.

You can use any of the track mattes in After Effects according to your requirements. Following is a step-by-step guide on how to use track mattes:

Step 1

To apply a track matte to your video, you must work with two layers. The top layer acts as the alpha or the luminance layer. The bottom layer acts as the fill. Once you have identified the layers, you can proceed to the next step.

Step 2

Go to the “Modes” column and open the dropdown menu next to “Layer List.” Here, select the layer you wish to use as the track matte.

Step 3

You will see two toggle switches once you select your layer. You can use these switches and the available options to set the transparency for the Track Matte. You can add alpha matte in After Effects or other types from here.

Part 2: Performing Mask Tracking With Adobe After Effects: Reviewing the Steps

Another remarkable feature that After Effects offers is mask tracking. Using After Effects mask tracking, you can automatically animate a mask’s position, shape, or path. This is done to match the movement of an object in a video clip. You can now easily deal with complex or fast-moving footage with this feature. To use Track Mask in After Effects, you can follow these steps:

Step 1

Import the footage you wish to edit in After Effects. Select the clip you wish to track from the timeline. Then, select the “Pen” tool from the top toolbar or press G on your keyboard. Select the area around the object you wish to mask in the footage.

Step 2

Now, open the layer and right-click on the mask name to select “Track Mask.” This will open the mask tracker in the tracker panel at the right. Open the dropdown menu next to the “Method” option. Here, you can find a range of options for tracking methods. Choose the one according to your requirements. If the object isn’t moving much, you can choose a simple option such as “Position.”

Step 3

Tap the “Analyze Forward” icon and let the tracker analyze the frames in the clip. Once the process has finished, you can restart your clip and set “Mask Mode” from the timeline to “Subtract.” This will remove the selected object from the clip.

Step 4

To fill in the details, go to the “Window” menu from the top and select “Content Aware Fill.” Once you see the panel on the screen, set the “Alpha Extension” slider to a number of your choice and click on “Generate Fill Layer.”

Part 3: How to Make Masking Easy? Try Wondershare Filmora

Although After Effects is a great tool for professional-quality video editing, it is not everyone’s cup of tea. Features such as motion track masks in After Effects are challenging to navigate. Novice users can face trouble getting around the complex masking process in After Effects. For a simpler alternative, you can try Wondershare Filmora .

Filmora is the complete solution when it comes to video editing. The multi-platform tool offers a range of useful features for video and audio manipulation. With thousands of built-in templates and presets, Filmora can help users kick-start their creative journey. You can use this easy-to-use tool as the perfect alternative to After Effects mask tracking.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Main Highlights of Wondershare Filmora

Filmora offers a comprehensive toolset to help users make the most of their media files. Some useful resources provided by Wondershare Filmora include:

• AI Text-Based Editing: Filmora allows users to convert audio from videos into editable text. This can help you easily modify your video content. The feature can be used for quick transcriptions, subtitles, and translations.

• Speed Ramping: Using Filmora, users can apply professional speed effects in footage. You can adjust your video speed and create unique cinematic effects in no time. Filmora also helps maintain the audio pitch to avoid abrupt changes.

• Compound Clip: Filmora can help users merge multiple clips into a single footage. You can obtain complete control over the integrated clip for editing. This can help users manage and adjust multiple clips easily.

• AI Vocal Remover: The Vocal Remover tool of Filmora offers AI power to separate vocals and music from any audio. You can get separate acapella and vocals for various purposes. From karaoke to creative dubs, everything is now possible with Filmora.

Using AI Smart Masking in Filmora – A Step-by-Step Guide

Filmora offers an AI-powered masking feature for users. This allows automatic recognition and selection of objects in videos. You can create seamless transitions, color-correct elements, remove background, and more. The tool can easily detect and separate objects, so you don’t have to put in manual effort. Here is the step-by-step guide for AI smart masking using Filmora:

Step 1: Import Footage in Filmora

Install and launch Wondershare Filmora on your device. From the homepage, tap “New Project” and go to the “File” tab from the top. Tap “Import Media” in the dropdown menu and insert your video clips into the timeline.

Step 2: Enable AI Mask

Select your clip in the timeline and go to the “Video” tab from the right panel. Select the “Mask” option and tap the “AI Mask” icon. Under the section, you can choose from options such as “Select Character” or “Smart Brush.” Select one according to your requirements and hit “Add Mask.”

Step 3: Adjust Mask Settings and Export File

After you apply the masking option, you can adjust other mask settings. Filmora allows users to set the expansion range, blur strength, opacity, and other aspects. Once satisfied with the results, tap the “Export” button from the top-right corner and choose a pathway to save your video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Adobe After Effects is an industry-standard tool for video editing and manipulation. Track Mattes and Track Masks in After Effects are valuable tools that can help elevate your video’s potential. For a simple and effective alternative, you can try Wondershare Filmora. The tool uses smart masking using AI to make the process easier.

Free Download Free Download Learn More

Part 1: How to Utilize Track Mattes in Adobe After Effects?

After Effects by Adobe is a software application dedicated to visual effects and motion graphics for videos. The tool is commonly used in the post-production process of videos. The wide toolset of After Effects can be useful in filmmaking, video gaming, and TV. After Effects offers everything you need to take your creative inspirations to the next level.

• Motion Graphics: After Effects lets users animate characters and backgrounds in videos. You can generate 3-dimensional models from 2D animations. After Effects also supports the animation of logos to bring your elements to life.
• Rotoscoping: You can remove elements or drop new ones in your video using After Effects. The Roto Brush Tool can easily separate the background and foreground. You can then replace unwanted objects and replace them with new elements.
• Motion Tracking: Tracking the movement of an object is quite simple in After Effects. You can pin any element to a moving object. The smooth dynamics can enhance the overall result of the footage.
• VFX and Special Effects: After Effects is the perfect tool to add special effects to your videos. Its VFX tool lets users add magic to the footage. You can make objects disappear, control the weather, stabilize your video, and more.

Using Track Mattes in After Effects

In Adobe After Effects, a track matte is a layer that defines the transparency of another layer. It acts as a stencil, determining which parts of the underlying layer are visible and which are transparent. Track mattes are used for creating various effects such as text animations, transitions, and seamlessly composing multiple layers. After Effects offers four Track Matte options:

• Alpha Matte: Alpha matte in After Effects allows white areas in the matte layer to become visible while black areas become transparent. Effectively, this helps the underlying layer to show through.
• Alpha Inverted Matte: In an alpha inverted matte, black areas in the matte layer are visible, and white areas are transparent. It reverses the transparency values to create unique effects.
• Luma Matte: A luma matte uses the brightness values of the matte layer to determine visibility. Bright areas in the matte layer are visible, while dark areas are transparent.
• Luma Inverted Matte: The luma inverted matte works opposite to the luma matte. The top layer’s dark areas are visible, while bright areas are transparent.

You can use any of the track mattes in After Effects according to your requirements. Following is a step-by-step guide on how to use track mattes:

Step 1

To apply a track matte to your video, you must work with two layers. The top layer acts as the alpha or the luminance layer. The bottom layer acts as the fill. Once you have identified the layers, you can proceed to the next step.

Step 2

Go to the “Modes” column and open the dropdown menu next to “Layer List.” Here, select the layer you wish to use as the track matte.

Step 3

You will see two toggle switches once you select your layer. You can use these switches and the available options to set the transparency for the Track Matte. You can add alpha matte in After Effects or other types from here.

Part 2: Performing Mask Tracking With Adobe After Effects: Reviewing the Steps

Another remarkable feature that After Effects offers is mask tracking. Using After Effects mask tracking, you can automatically animate a mask’s position, shape, or path. This is done to match the movement of an object in a video clip. You can now easily deal with complex or fast-moving footage with this feature. To use Track Mask in After Effects, you can follow these steps:

Step 1

Import the footage you wish to edit in After Effects. Select the clip you wish to track from the timeline. Then, select the “Pen” tool from the top toolbar or press G on your keyboard. Select the area around the object you wish to mask in the footage.

Step 2

Now, open the layer and right-click on the mask name to select “Track Mask.” This will open the mask tracker in the tracker panel at the right. Open the dropdown menu next to the “Method” option. Here, you can find a range of options for tracking methods. Choose the one according to your requirements. If the object isn’t moving much, you can choose a simple option such as “Position.”

Step 3

Tap the “Analyze Forward” icon and let the tracker analyze the frames in the clip. Once the process has finished, you can restart your clip and set “Mask Mode” from the timeline to “Subtract.” This will remove the selected object from the clip.

Step 4

To fill in the details, go to the “Window” menu from the top and select “Content Aware Fill.” Once you see the panel on the screen, set the “Alpha Extension” slider to a number of your choice and click on “Generate Fill Layer.”

Part 3: How to Make Masking Easy? Try Wondershare Filmora

Although After Effects is a great tool for professional-quality video editing, it is not everyone’s cup of tea. Features such as motion track masks in After Effects are challenging to navigate. Novice users can face trouble getting around the complex masking process in After Effects. For a simpler alternative, you can try Wondershare Filmora .

Filmora is the complete solution when it comes to video editing. The multi-platform tool offers a range of useful features for video and audio manipulation. With thousands of built-in templates and presets, Filmora can help users kick-start their creative journey. You can use this easy-to-use tool as the perfect alternative to After Effects mask tracking.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Main Highlights of Wondershare Filmora

Filmora offers a comprehensive toolset to help users make the most of their media files. Some useful resources provided by Wondershare Filmora include:

• AI Text-Based Editing: Filmora allows users to convert audio from videos into editable text. This can help you easily modify your video content. The feature can be used for quick transcriptions, subtitles, and translations.

• Speed Ramping: Using Filmora, users can apply professional speed effects in footage. You can adjust your video speed and create unique cinematic effects in no time. Filmora also helps maintain the audio pitch to avoid abrupt changes.

• Compound Clip: Filmora can help users merge multiple clips into a single footage. You can obtain complete control over the integrated clip for editing. This can help users manage and adjust multiple clips easily.

• AI Vocal Remover: The Vocal Remover tool of Filmora offers AI power to separate vocals and music from any audio. You can get separate acapella and vocals for various purposes. From karaoke to creative dubs, everything is now possible with Filmora.

Using AI Smart Masking in Filmora – A Step-by-Step Guide

Filmora offers an AI-powered masking feature for users. This allows automatic recognition and selection of objects in videos. You can create seamless transitions, color-correct elements, remove background, and more. The tool can easily detect and separate objects, so you don’t have to put in manual effort. Here is the step-by-step guide for AI smart masking using Filmora:

Step 1: Import Footage in Filmora

Install and launch Wondershare Filmora on your device. From the homepage, tap “New Project” and go to the “File” tab from the top. Tap “Import Media” in the dropdown menu and insert your video clips into the timeline.

Step 2: Enable AI Mask

Select your clip in the timeline and go to the “Video” tab from the right panel. Select the “Mask” option and tap the “AI Mask” icon. Under the section, you can choose from options such as “Select Character” or “Smart Brush.” Select one according to your requirements and hit “Add Mask.”

Step 3: Adjust Mask Settings and Export File

After you apply the masking option, you can adjust other mask settings. Filmora allows users to set the expansion range, blur strength, opacity, and other aspects. Once satisfied with the results, tap the “Export” button from the top-right corner and choose a pathway to save your video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Adobe After Effects is an industry-standard tool for video editing and manipulation. Track Mattes and Track Masks in After Effects are valuable tools that can help elevate your video’s potential. For a simple and effective alternative, you can try Wondershare Filmora. The tool uses smart masking using AI to make the process easier.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

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