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This Article Shares Valuable Insight Into the Best Brand Story Videos. Also, It Highlights the Importance of a Video Maker in Your Brand Story Video Ad-Making Process and Why Filmora Should Be Your Go-To Choice for 2024
This Article Shares Valuable Insight Into the Best Brand Story Videos. Also, It Highlights the Importance of a Video Maker in Your Brand Story Video Ad-Making Process and Why Filmora Should Be Your Go-To Choice
With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.
However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.
This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.
Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.
Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.
Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/
- Spotify - All Ears On You
- Airbnb - The Story of a Symbol of Belonging
- Apple - Chase
- Nike - Most Powerful Brand Story Videos
- Bells - Reader
- Dove - You’re More Beautiful Than You Think
- El Gordo - The Spanish Christmas Lottery Ad 2021
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Online Calculate and Change Video Aspect Ratio
Versatile Video Editor - Wondershare Filmora
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.
Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.
Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.
In this article
01 [How to Calculate Video Aspect Ratio Online?](#Part 1)
02 [Websites to Change Video Aspect Ratio Online](#Part 2)
Part 1 How to Calculate Video Aspect Ratio Online?
Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.
Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.
With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.
The formula to find an aspect ratio is: Width / Height
Aspect Ratio Calculation Process
Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:
- Take the original height-for example, 2400 units.
- Take the actual width- for example, 3200 units.
- Then, divide the height by width- for example, 2400/3200=0.75.
- Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
- The resulting figure is a new height.
Part 2 Websites to Change Video Aspect Ratio Online
If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:
Free Convert
FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.
You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.
Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.
Pros:
- No Pop-ups occur while converting
- It did not affect the download speed
- Easy to convert the files
Cons:
- You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.
CloudConvert
Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.
You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.
Pros:
- Several conversion options for high-quality files
- Supports cloud services
- Platform independent
- User-friendly
- Supports batch conversion
- It offers a powerful API
Cons:
- Get 25 minutes a day to convert the files
Kapwing
It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.
You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.
Pros:
- Merge multiple videos or images collectively in any order and add audio.
- Reduce the video size of any format with a single click.
- Add video subtitles
- Resize or crop videos for all social media posts.
- Cut out multiple sections of a video.
Cons:
- 250MB file upload limit
- Export only in 720p quality
- Export video clips for 7 minutes
- Edit or store content till two days
IMOVIE
Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.
It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.
Pros:
- It has a simple interface.
- Its 4K resolution support allows you to give a cinematic feel to videos.
- iMovie has great speed controls that enable you for optimal pace-setting of scenes.
Cons:
- It does not have many output controls options.
- It only works on Mac systems.
Wondershare Filmora
If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.
Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.
It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.
Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.
You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.
Here are various methods to change the aspect ratio in Wondershare Filmora:
Method 1: Change Aspect Ratio at the Starting Interface
Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.
Choose the aspect ratio that you want by simply clicking on it.
Method 2: Change Aspect Ratio under Project Settings
You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.
For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.
In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.
Method 3: Change Aspect Ratio during Editing
Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.
- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.
- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.
- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.
After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.
Method 4: Change the Aspect Ratio with Auto-Reframe
If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.
The following are steps to change the aspect ratio using the Auto-Reframe option:
Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option
Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms
Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window
Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.
Step4 After completing adjustment or reframing, click on the “Export” button to save your video
Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.
Method 5: Change Aspect Ratio at Exporting
You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.
● Change Aspect Ratio for the Local Computer
First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.
You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.
● Change Aspect Ratio for a Device
Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.
The video quality will continue improving with higher resolutions. But it will also increase the size of the file.
● Change Aspect Ratio for YouTube
Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.
● Change Aspect Ratio for DVD TV
When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.
Conclusion
From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.
So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.
Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.
For Win 7 or later (64-bit)
For macOS 10.12 or later
While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.
Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.
Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.
In this article
01 [How to Calculate Video Aspect Ratio Online?](#Part 1)
02 [Websites to Change Video Aspect Ratio Online](#Part 2)
Part 1 How to Calculate Video Aspect Ratio Online?
Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.
Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.
With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.
The formula to find an aspect ratio is: Width / Height
Aspect Ratio Calculation Process
Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:
- Take the original height-for example, 2400 units.
- Take the actual width- for example, 3200 units.
- Then, divide the height by width- for example, 2400/3200=0.75.
- Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
- The resulting figure is a new height.
Part 2 Websites to Change Video Aspect Ratio Online
If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:
Free Convert
FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.
You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.
Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.
Pros:
- No Pop-ups occur while converting
- It did not affect the download speed
- Easy to convert the files
Cons:
- You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.
CloudConvert
Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.
You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.
Pros:
- Several conversion options for high-quality files
- Supports cloud services
- Platform independent
- User-friendly
- Supports batch conversion
- It offers a powerful API
Cons:
- Get 25 minutes a day to convert the files
Kapwing
It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.
You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.
Pros:
- Merge multiple videos or images collectively in any order and add audio.
- Reduce the video size of any format with a single click.
- Add video subtitles
- Resize or crop videos for all social media posts.
- Cut out multiple sections of a video.
Cons:
- 250MB file upload limit
- Export only in 720p quality
- Export video clips for 7 minutes
- Edit or store content till two days
IMOVIE
Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.
It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.
Pros:
- It has a simple interface.
- Its 4K resolution support allows you to give a cinematic feel to videos.
- iMovie has great speed controls that enable you for optimal pace-setting of scenes.
Cons:
- It does not have many output controls options.
- It only works on Mac systems.
Wondershare Filmora
If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.
Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.
It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.
Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.
You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.
Here are various methods to change the aspect ratio in Wondershare Filmora:
Method 1: Change Aspect Ratio at the Starting Interface
Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.
Choose the aspect ratio that you want by simply clicking on it.
Method 2: Change Aspect Ratio under Project Settings
You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.
For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.
In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.
Method 3: Change Aspect Ratio during Editing
Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.
- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.
- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.
- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.
After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.
Method 4: Change the Aspect Ratio with Auto-Reframe
If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.
The following are steps to change the aspect ratio using the Auto-Reframe option:
Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option
Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms
Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window
Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.
Step4 After completing adjustment or reframing, click on the “Export” button to save your video
Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.
Method 5: Change Aspect Ratio at Exporting
You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.
● Change Aspect Ratio for the Local Computer
First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.
You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.
● Change Aspect Ratio for a Device
Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.
The video quality will continue improving with higher resolutions. But it will also increase the size of the file.
● Change Aspect Ratio for YouTube
Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.
● Change Aspect Ratio for DVD TV
When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.
Conclusion
From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.
So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.
Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.
For Win 7 or later (64-bit)
For macOS 10.12 or later
While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.
Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.
Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.
In this article
01 [How to Calculate Video Aspect Ratio Online?](#Part 1)
02 [Websites to Change Video Aspect Ratio Online](#Part 2)
Part 1 How to Calculate Video Aspect Ratio Online?
Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.
Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.
With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.
The formula to find an aspect ratio is: Width / Height
Aspect Ratio Calculation Process
Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:
- Take the original height-for example, 2400 units.
- Take the actual width- for example, 3200 units.
- Then, divide the height by width- for example, 2400/3200=0.75.
- Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
- The resulting figure is a new height.
Part 2 Websites to Change Video Aspect Ratio Online
If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:
Free Convert
FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.
You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.
Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.
Pros:
- No Pop-ups occur while converting
- It did not affect the download speed
- Easy to convert the files
Cons:
- You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.
CloudConvert
Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.
You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.
Pros:
- Several conversion options for high-quality files
- Supports cloud services
- Platform independent
- User-friendly
- Supports batch conversion
- It offers a powerful API
Cons:
- Get 25 minutes a day to convert the files
Kapwing
It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.
You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.
Pros:
- Merge multiple videos or images collectively in any order and add audio.
- Reduce the video size of any format with a single click.
- Add video subtitles
- Resize or crop videos for all social media posts.
- Cut out multiple sections of a video.
Cons:
- 250MB file upload limit
- Export only in 720p quality
- Export video clips for 7 minutes
- Edit or store content till two days
IMOVIE
Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.
It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.
Pros:
- It has a simple interface.
- Its 4K resolution support allows you to give a cinematic feel to videos.
- iMovie has great speed controls that enable you for optimal pace-setting of scenes.
Cons:
- It does not have many output controls options.
- It only works on Mac systems.
Wondershare Filmora
If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.
Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.
It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.
Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.
You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.
Here are various methods to change the aspect ratio in Wondershare Filmora:
Method 1: Change Aspect Ratio at the Starting Interface
Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.
Choose the aspect ratio that you want by simply clicking on it.
Method 2: Change Aspect Ratio under Project Settings
You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.
For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.
In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.
Method 3: Change Aspect Ratio during Editing
Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.
- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.
- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.
- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.
After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.
Method 4: Change the Aspect Ratio with Auto-Reframe
If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.
The following are steps to change the aspect ratio using the Auto-Reframe option:
Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option
Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms
Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window
Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.
Step4 After completing adjustment or reframing, click on the “Export” button to save your video
Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.
Method 5: Change Aspect Ratio at Exporting
You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.
● Change Aspect Ratio for the Local Computer
First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.
You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.
● Change Aspect Ratio for a Device
Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.
The video quality will continue improving with higher resolutions. But it will also increase the size of the file.
● Change Aspect Ratio for YouTube
Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.
● Change Aspect Ratio for DVD TV
When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.
Conclusion
From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.
So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.
Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.
For Win 7 or later (64-bit)
For macOS 10.12 or later
While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.
Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.
Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.
In this article
01 [How to Calculate Video Aspect Ratio Online?](#Part 1)
02 [Websites to Change Video Aspect Ratio Online](#Part 2)
Part 1 How to Calculate Video Aspect Ratio Online?
Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.
Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.
With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.
The formula to find an aspect ratio is: Width / Height
Aspect Ratio Calculation Process
Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:
- Take the original height-for example, 2400 units.
- Take the actual width- for example, 3200 units.
- Then, divide the height by width- for example, 2400/3200=0.75.
- Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
- The resulting figure is a new height.
Part 2 Websites to Change Video Aspect Ratio Online
If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:
Free Convert
FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.
You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.
Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.
Pros:
- No Pop-ups occur while converting
- It did not affect the download speed
- Easy to convert the files
Cons:
- You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.
CloudConvert
Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.
You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.
Pros:
- Several conversion options for high-quality files
- Supports cloud services
- Platform independent
- User-friendly
- Supports batch conversion
- It offers a powerful API
Cons:
- Get 25 minutes a day to convert the files
Kapwing
It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.
You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.
Pros:
- Merge multiple videos or images collectively in any order and add audio.
- Reduce the video size of any format with a single click.
- Add video subtitles
- Resize or crop videos for all social media posts.
- Cut out multiple sections of a video.
Cons:
- 250MB file upload limit
- Export only in 720p quality
- Export video clips for 7 minutes
- Edit or store content till two days
IMOVIE
Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.
It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.
Pros:
- It has a simple interface.
- Its 4K resolution support allows you to give a cinematic feel to videos.
- iMovie has great speed controls that enable you for optimal pace-setting of scenes.
Cons:
- It does not have many output controls options.
- It only works on Mac systems.
Wondershare Filmora
If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.
Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.
It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.
Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.
You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.
Here are various methods to change the aspect ratio in Wondershare Filmora:
Method 1: Change Aspect Ratio at the Starting Interface
Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.
Choose the aspect ratio that you want by simply clicking on it.
Method 2: Change Aspect Ratio under Project Settings
You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.
For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.
In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.
Method 3: Change Aspect Ratio during Editing
Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.
- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.
- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.
- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.
After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.
Method 4: Change the Aspect Ratio with Auto-Reframe
If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.
The following are steps to change the aspect ratio using the Auto-Reframe option:
Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option
Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms
Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window
Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.
Step4 After completing adjustment or reframing, click on the “Export” button to save your video
Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.
Method 5: Change Aspect Ratio at Exporting
You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.
● Change Aspect Ratio for the Local Computer
First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.
You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.
● Change Aspect Ratio for a Device
Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.
The video quality will continue improving with higher resolutions. But it will also increase the size of the file.
● Change Aspect Ratio for YouTube
Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.
● Change Aspect Ratio for DVD TV
When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.
Conclusion
From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.
So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.
Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Steps To Fade Audio In Premier Pro
Audio is a very big part of any video project and it can make or break the video project. This is why it is very important to not just choose a video editor that also offers audio editing, but one that is easy to use and offers a lot of editing options. This way, you can edit the audio in your project to suit your video’s production and end up with a great professional final product.
One of the video editing tools that offer features that can accomplish all that is Adobe Premier Pro. In this article, we will look at how you can use Premier Pro to fade audio in or out.
Steps to Fade Audio in Premier Pro
Premier Pro gives you two different options to fade audio in or out. Let’s look at both options and then you can choose the one that suits you best;
Fade Audio using Crossfade Audio Transition
Step1To begin, open Premier Pro on your computer and then open the audio that you want to edit.
Step2Once it is open, select the audio clip in the timeline and then click on “Sequence” at the top menu and select “Apply Audio Transition.”
You can also use the keyboard shortcut Shift + Command + D (macOS) or Shift+ Ctrl + D (PC). This will add the “Constant Power Cross Fade” effect at the beginning and the end of the clip.
Step3You can then just change the duration of the effect by simply dragging the end of the transition.
Fade Audio using Clip Keyframes
Step1Adobe Premier Pro has two volume keyframes; Track and Clip. Make the audio larger so you can see the volume line and then under the audio name, click on the volume keyframes option to make sure “Clip Keyframes” is enabled.
Step2You can then press down on the Command Key (macOS) or the Control Key (PC) and drag the volume line down to add a fade-in or fade-out effect.
Adobe Premiere Alternative Way to Fade Audio
If you are like most people and you find Adobe Premier Pro to be very difficult you use, we have a tool that is just as effective but also simplifies the process. This is the very simple to use Wondershare Filmora .
Just like Premier Pro, Filmora gives you two options to fade audio in and out. Let’s look at both options;
Adding Fade in and Out in Audio Pane
Step1Download and install Wondershare Filmora onto your computer, open the program and then import the audio clip that you want to edit.
Step2Once the video has been added to the timeline, double-click on it to access the “Audio” editing panel.
Step3Here, you can very simply add the fade-in and fade-out effects by simply dragging the sliders to the desired duration or by manually entering the duration in seconds.
Using the Audio Waveform
You can also use the fade icons on the left and right edges of the audio waveform to quickly add a fade in and out.
To add a fade-in effect, drag the fade-in maker to the right. Then go to the end of the clip to drag the fade-out maker to the left to add a fade-out effect.
Related FAQs about Audio Fade
1. How Do I Fade to Black in Adobe Premiere Pro?
You can easily add the Fade to Black transition in Adobe Premiere Pro using the “Effects” tab. Just open the two clips in Premiere Pro and go to “Effects.” Type in “dip to black” in the search box and when you find the effect, drag it between the two clips in the timeline. The effect will appear on the right side of the project.
You also have several customization options that you can apply to the effect to get it just right. To see these options, go to Effect Controls and you should be able to change the alignment of the effect to “Center at Cut” so that the first video fades out to black before the second video appears.
2. Premiere Pro Audio Fade Not Working?
Sometimes you can complete all the editing steps we have described above but you are unable to tell if the fade-in and fade-out effects are working because you can’t play the audio in Premiere. This is a very common problem that can easily be fixed using the following troubleshooting steps;
Check the master volume on your computer to see if this is the problem
Then check the volume in Premiere to see if the audio meter is moving as you play the clip. It is the green bar usually in the lower right corner.
If your volume is fine but you still can’t hear the audio, you may need to adjust several settings. Go to Edit > Preferences (on PC) or Preferences menu under the main Premiere Pro CC menu (macOS) and select “Audio Hardware” in the options that appear. You can then change the “Default Output” device to something else.
3. How Do You do Audio Transitions in Premiere Pro
Adding audio transitions in Premiere Pro is very easy; just open the audio that you want to edit and then Right-click (PC) or Control- Click (macOS) on either the “Constant Gain” or “Constant Power” effect from the Effects panel. Then choose “Set Selected as Default Transition” from the options in the menu.
To add a duration for the audio transitions, go to Edit > Preferences > Timeline (PC) or Premiere Pro Menu > Preferences (macOS) and enter the duration value under “Audio Transition Default Duration.”
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
What’s an AV1 Format and How Does It Impact Your Life?
Have you heard about the AV1 format video? This format is a new compression standard that promises to improve video quality while reducing file size. If you frequently stream video, the AV1 files could make an impact on your life, and we are just beginning to see its potential. Let’s take a further look at what AV1 is and what you need to know about this new video codec.
Part 1: Where does it come from?
AV1 (AOMedia Video 1) is a new video compression format that is being developed by the Alliance for Open Media (AOMedia). AOMedia is a consortium of major tech companies including Google, Microsoft, Netflix, and Amazon. The AV1 codec is an improvement on VP9 in several ways, most notably in its ability to compress video more efficiently.
Although the AV1 codec is still in the early stages of development, it is already being adopted by some major tech companies. Netflix has announced that it will start using AV1 for its streaming service, and Google has said that AV1 will be the default codec for YouTube.
How can streaming platforms and users benefit from a new codec?
The importance of codecs
A codec is a device that encodes and decodes digital audio signals. Without a codec, your audio would sound garbled and distorted. There are two metrics to take into account to judge the performance of video codecs: quality and bitrate.
The benefits of the new codec
Two of the most popular video formats, provide high-quality video at a relatively low bit rate.
The new AV1 codec offers several benefits for streaming platforms and their users. Take a look at a few of them:
- Lower bitrate
- Reduced costs for encoding
For streaming platforms, AV1 could lead to reducing costs for encoding as well as increasing quality and compatibility. For users, AV1 could improve streaming quality, especially on mobile devices.
- Smaller size with better quality
AV1 files will take up less space on your hard drive or be smaller in file size when streamed online. Since AV1 can compress video files to a much smaller size without sacrificing quality, users will be able to save data when streaming video on their devices!
- More efficient
AV1 will use less processing power to decode a video compared to other video codecs. As a result, the streaming platforms can save on bandwidth costs, which can be passed on to users in the form of lower subscription prices eventually.
- Royalty-free
The ultimate goal of AOMedia is to develop an open and royalty-free video codec that can be used by anyone. So, you will have better video quality, lower bandwidth costs, and faster loading times.
AV1 is just one of the many new technologies that are revolutionizing online media delivery. With its superior quality and efficiency, AV1 is poised to become the standard codec for online video in the years to come where everyone can access more affordable and high-quality videos.
Part 2: What are the Trends of Codec War AV1?
As we have already discussed, AV1 is a newer codec that promises better compression. This video format has already been widely used and gaining traction in the streaming industry. It is being used more for live broadcasts and other time-sensitive applications.
Who will prevail?
Since both codecs have their pros and cons, it’s unclear which one will ultimately prevail. However, as the world moves towards more open standards for video codecs, there is growing concern that AV1 codec will be used to monopolize the market. While AV1 is free to use, it is encumbered by patents held by members of the Alliance for Open Media (AOMedia), which includes companies like Google, Microsoft, and Apple.
How would AV1 monopolize the market?
The EU Commissions’ questionnaire, as reported by Reuters , unveiled that the alliance and its members had been requiring companies to cross-license their patents for no charge to receive the AV1 format. These companies had no affiliation with AOM when AV1 was originally devised. This was a non-negotiable requisite for companies who owned patents that were necessary to contribute to the AV1 standard’s technical specifications.
As a result, this action is concerned to hinder innovation and thus prevents the new entities feasible to flourish. Therefore, there is a growing movement to antitrust AV1 which has been investigated by the European Commission.
What happened after the AV1 Antitrust Investigation
The European Commission is looking into whether this licensing scheme violates antitrust law and whether the companies involved are colluding to keep AV1 closed off to competitors. The investigation is in its early stages, and no formal charges have been filed against Google at this time.
However, if the Commission finds that Google has indeed abused its market position, it could order Google to make changes to AV1 or face steep fines. Although the fines have yet to be determined, each company involved could ultimately pay up to 10% of their global turnover.
Nonetheless, this issue has shed light on the competitive landscape of the codec market. Well, although the outcome of the antitrust investigation is still uncertain, it is clear that it has the potential to shake up the codec market.
Part 3: What Should You Expect in the Future?
H.266 codec
H.266 is the next-generation video codec that is being developed to improve upon the current standard and the latest advances in video technology. We can expect H.266 to continue to evolve and be improved upon as time goes on. Some of their transcendence that you can look forward to:
- Improve compression efficiency
H.266/VVC is designed to improve compression efficiency by 20-50% over previous versions. You can have a video of the same file size and bit rate but make it look significantly better.
- Inter-Layer Prediction (ILP) usage
The H.266 codec uses a new type of inter-frame prediction called Inter-Layer Prediction (ILP). ILP allows the codec to exploit the correlations between different layers of a video signal. Therefore, it gives better results on image quality and file size when you encode a video with the H.266 codec.
- Higher-quality video
We can expect higher-quality video content to become more widespread. This new codec will also enable new types of content, such as virtual reality and 360-degree video, to be streamed and enjoyed by a wider audience.
AV2 codec
The AV2 codec is an improvement on the current AV1. The AV2 codec is said to be more efficient and have better quality than the AV1 codec. It is still in development and is not yet available for use.
Since this codec is expected to provide better quality video at lower bit rates than other codecs, it would be ideal for use in video applications such as streaming and video conferencing. So, what can we expect from the AV2 codec in the future? Here are a few things to look out for:
- Improved quality at lower bitrates
- Wider adoption in streaming and conferencing applications
- Continued development and improvement
FAQs: To cater to people also ask
1. How do I open an AV1 file?
AV1 is a relatively new file format. If you have an AV1 file that you need to open, you can use one of the following methods:
- Use a media player that supports AV1, such as VLC Media Player or MPV
- Use conversion software to convert the AV1 file into a more widely-supported file format
2. Can MP4 contain AV1?
Yes. While AV1 is a relatively new codec, it is already supported by many popular media players and devices. MP4 is a container format, which means it can hold multiple types of data. The data can be encoded using any codec, including AV1. Therefore, you can encode your content in AV1 and store it in an MP4 container for playback on the devices.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
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- Title: This Article Shares Valuable Insight Into the Best Brand Story Videos. Also, It Highlights the Importance of a Video Maker in Your Brand Story Video Ad-Making Process and Why Filmora Should Be Your Go-To Choice for 2024
- Author: Morgan
- Created at : 2024-05-19 05:12:42
- Updated at : 2024-05-20 05:12:42
- Link: https://ai-video-editing.techidaily.com/1713951408465-this-article-shares-valuable-insight-into-the-best-brand-story-videos-also-it-highlights-the-importance-of-a-video-maker-in-your-brand-story-video-ad-making/
- License: This work is licensed under CC BY-NC-SA 4.0.
