An Intro Video Describing You and Your Content Is the First and the Foremost Thing Which a Viewer Sees. Thinking of How to Make an Interesting Intro Video, This Blog Is Surely a Supportive Guide for You. Learn More Here

You scroll through different social media platforms which lead you to different bloggers and content creators who introduce themselves through the precise intro videos. It the point where a viewer either turns towards or turns away from a person presenting a brand or a business. Intro videos are a must, particularly when you are new in business and promotions. Bringing your story to life in your intro video requires a propaganda to ensure that it evokes feelings of trust, confidence, and curiosity among your target viewers.

The pillar on which a striking intro videos stands is not just a monotonous visualization with poor graphics and music. It requires expertise and moreover, it requires a ‘point’. Your boring intro video would be purposeless for the people who’re watching it. Each second, you express something new, yet filled with intricate details about your work and brand. Let’s dig in a little deeper to know how exactly your introduction video will generate leads and connects you with your target audience.

Part 1: Why Intro Video is Important

An intro video, just like it sounds, is an introduction of your brand, your content or anything that you’re promoting. It appears as soon as the viewers are all set to explore your content and brand. To make the viewer’s first glimpse of your work worthwhile, it is crucial that you explain your value preposition through a precise and appealing intro video. It is through the intro videos that your work is noticed and promoted. It is important to create a story highlight for your viewers while you’re setting the decorum of your business, brand or other content.

Additionally, your video must fulfill components of a striking intro video. Whatever you are trying to say should be clear in your video. Besides being clear enough, your intro video must be short, precise and goal-oriented. You are attracting viewers so make their view purposeful with your intro video which should tell your story. The intro video, if presented flawlessly, can captivate the visitors to interact with you and can even inspire them to add into the growth of your business/content. In a nutshell, an intro video brings your business to life, increase your boost and grabs your visitors’ attention.

Part 2: When to Use Intro Video

Apart from a variety of benefits it offers, the intro video basically forms the balusters of your brand or content. Intro videos are commonly used in the following domains:

Boost Sales : Incorporating a precise piece of work in the form of an intro video can help you boost sales magically. It is far the most effective strategy you company or brand can adopt. Your brief intro video can tell your story and convey your message in an emotional and dramatic way, which consequently attracts more viewers and ultimately, results in the boost of your sales. It is just as similar to you playing with the minds of your audience. A higher audience engagement due to your intro video can definitely prove that intro video is an asset which you can offer in addition to your marketing strategies.

More Social Shares: Social media is undoubtedly far the most highly competitive space for your brands and businesses to work like magic. It is insane how brands and businesses are promoted on the tip of your fingers by sharing the gist of your work. That gist, is of course what we are talking about here in this article. Intro videos are brief and appealing which can easily by shared over multiple platforms. The more the social shares of your intro video, the more you receive the nectar of your input.

Build Personality: If you’re socially awkward or on the contrary, a social freak; the intro video covers you all. Whoever you are and whatever you do, is most creatively presented through a precise intro video. The intricately woven description of your work in an intro video definitely does wonders. People see you through your work and they see your work and you simultaneously through an intro video, then why risk creating it conventionally?

Increase Brand Awareness: Creating a brand awareness video which narrates your story in a presentable manner is like wining the internet’s mode of lottery. A thoroughly considered and precise piece of your intro video can go viral at an unbelievable pace and before you even know, your marketing has done wonders all over the digital media. What is your brand, what it offers, how it benefits you and who is the target audience; all these queries are explained through a short intro video which would ultimately result in your brand recognition and thus the growth.

Part 3: Best Intro Video Maker

Out there, the market is jam-packed with people witnessing millions of videos on different media platforms every day. This only leads to crowded digital market but only your intro video can stand out and flaunt your work charmingly. Filmora is one best choice to professionally craft your intro video which can give your brand a head start in no time.

Wondershare Filmora is a time effective and easy to use video editing software that enable the users to create variety of videos by choosing among some great presets and powerful editing tools. Maintaining and improving the quality of videos, Filmora enables the users to choose across a variety of different video editing features. This video editing software is developed by Wondershare and it includes features for a range of users from beginner to intermediate levels.

For a composition of your intro video, Filmora is the best go-to software so why wait another minute? Currently, Filmora is compatible with Windows and macOS computers. Some of the features offered by Filmora include the following:

Rich Intro Templates

A wide variety of professionally crafted templates are available on your fingertips so instead of conventionally editing your videos, get your hands on the stunning templates offered by Filmora. Filmora is equipped with multiple templates which provide the users a plethora of options when it comes to customizing videos. These templates are easy to use and your intro videos can turn into a magic movie with presets offered by Filmora so grab your setup today and enjoy the affordable software now.

Numerous Video Effects

Importing media and editing it on the timeline to create a compelling tale is the first step in a video editor’s post-production process. Following those foundational steps, an editor applies various effects to the video in order to fix issues, improve mood, intensify suspense, and add magic to the video. Filmora offers a great variety of customizable filters, effects, transitions and the best part? You don’t even have to be a pro to use these effects.

Title Editing

Filmora enables the intro video makers to adorn the titles of their videos by selecting among multiple text editing options. Both short videos and full-length movies must have opening titles and closing credits. You may catch the audience’s attention from the first frame of your video by coming up with inventive methods to employ text which precisely conveys the tale of your film. You may utilize more than a hundred text settings in Filmora’s Titles tab to add text to the video.

Text to Speech/STT

Speaking in your videos may increase engagement and make it simpler for viewers to grasp what you’re saying. But how can you add audio without first recording it? Are you considering hiring a voice actor? Don’t worry! Filmora got your back by offering Text to Speech (TTS) function, which enables the users to add voice to your video. Filmora automatically transcripts your text files into speech on the click of a button.

Audio Editing

Filmora additionally offers an audio panel where the software helps to manipulate audio added to your intro videos. The audio editing feature of Filmora enables users to improve the quality of the audio, to remove unwanted noises, balance pitch or change the length of a particular audio file.

Part 4: How to Create Intro Videos

To maintain consistency and to provide your brand with a unique identity, it is essential to carefully craft an intro video. Following is a step-by-step guide through which you can get your hands on this effective video editing software:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

Free Download For macOS 10.14 or later

Step1Download and Install the Software

The first step in creating an intro video requires the user to download and install the Filmora software in Windows or MacOS computers. To download the setup, go to https://filmora.wondershare.com/ and click ‘Download’. Afterwards, when the setup is downloaded, run the setup and install Filmora on your computer:

Step2Add Color Templates

After installing, wait until the installation is finished. Launch Wondershare Filmora and go to MEDIA tab at the top left of the interface and select the best suitable background color for your intro video from the dropdown menu in the MEDIA tab. Drag your cursor over the tile of the color you wish to use as a background and click to add the icon that appears in the center to add it to the timeline.

Additionally, if you don’t prefer the preset backgrounds and colors, Filmora lets you use your own background image or video clip. For this, select PROJECT MEDIA > click anywhere inside the media window > import media file of your choice. After importing the file, click on the imported file to add it to the timeline.

Step3Select and add audio effect to your Intro Video

Your video automatically grasps a lot of viewers’ attention with a spice of some music/audio in the background. To adorn your intro video further, you can add audio/music effect to your intro video using the inbuilt music and sound effects from the library. If you want to listen to a track from the inbuilt library collection of audio and music, double click on the thumbnail.

Click the AUDIO tab. Choose from Recommended audio files or import your own audio. Once, you find your desired audio/music file, drag and drop it to the audio track below the video.

Step4Add Text/Logo to your Intro Video

Click the ‘TITLE’ tab. To customize, choose title options from Recommended or add your own custom design. To change, format, and animate the text as needed, click on your desired preset or custom title and double click or drag it to the bottom area of the main library to insert a title.

Also, you need to adjust the position and duration of the title to get a better view. In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size.

Step5Add Effects to your Intro Video

Go to ‘EFFECTS’ tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline. Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.

Step6Export the Intro and Add to Shared Media

Once you’re done making your intro video, click on the ‘EXPORT’ tab in the center > go to LOCAL tab on export box > choose your preferred output format (e.g., MP4) > adjust other preferences such as destination location, resolution etc. from the right pane of the box > Click EXPORT.

10 Best Suggestions for AI Video Interviews

10 Best Suggestions for AI Video Interviews

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Artificial Intelligence is the replacement of human processes by machines and computer systems. It can replicate intelligent human behaviors, including facial expression recognition, problem-solving, and learning.

AI video interviewing, an increasingly popular assessment tool driven by artificial intelligence, is being incorporated by many large companies that receive thousands of job applications. AI electronically analyses many aspects of a video interview, including the candidate’s body language, facial expressions, word choices, and tone of voice. It can also track eye movements to determine whether candidates are looking at resources around them.

With the introduction of artificial intelligence, many tech companies and individuals have taken a likeness of it and have grown to utilize it to carry out tasks. Reconsider your position as applicants get selected by assessing their performance in the AI-based video interview against a large inventory of facial and linguistic information.

In this article

01 [How AI is Being Used in a Job Interview](#Part 1)

02 [How to Ace an AI Video Interview](#Part 2)

03 [Role of AI in a Video Interview](#Part 3)

04 [Role of AI in Video Making](#Part 4)

Part 1 How AI is being used in a job interview.

In most cases, an AI video interview is the initial stage in the hiring process, in place of or in addition to a typical cover letter and CV. It functions similarly to a face-to-face interview. Candidates get a series of job-specific interview questions, after which they have to record their responses on video with their smartphone or computer.

You’ll have a few minutes to answer each question as a candidate before going on to the next. Each exam takes about 20 minutes to complete and can be in any location convenient for you, whether in your living room, a quiet coffee shop nook, or somewhere else.

Each interview follows the same format, ensuring a similar experience for all individuals seeking that particular position.

The algorithm (also known as an assessment model) will assist the recruiter in making a more informed judgment if AI is in the process. It accomplishes this by identifying which candidates are most likely to succeed in the post based on data sets that predict job performance.

Part 2 How to Ace an AI video interview.

Planning ahead of time might make you feel less anxious and appear more confident, at ease, and relaxed. Here are some ideas for using artificial intelligence in video interviews.

It would help if you first determined whether you are going for an AI-based video interview, i.e., if you get an invite to a pre-recorded video interview via a platform. Massive firms are now using this type of interview to interview many possible employees without bias.

01Prepare for the interview differently.

When in an AI interview, you need to prepare differently. It’s not the same as a human-to-human interview. There will be no feedback from the person at the other end of the interview. Research the use of AI in interviews to know how it works. Remember to research the company in question as well.

02Go straight to the point.

Remember that you’re having an interview with a robot and not a human, so skip the small talk and hit the nail on the head. It is better to state your point clearly and straight to the end.

03Find a suitable environment for your interview.

Most artificial intelligence video interviews take place through your webcam in the comfort of your home. So, it’s essential to use an appropriate background. Your interview background should be clear of objects and distractions. It should also have enough lighting and be free from background noises since AI algorithms are designed to scan your environment and make deductions about you.

04Dress well for your interview.

There won’t be a human at the other end of the camera, so there’s no need to dress up, right? That’s wrong. You still need to dress well when attending a formal human job interview. Wear business casuals with plain colored clothes.

Another reason you want to dress professionally is that it can increase your self-confidence, making you relaxed and feel good about yourself.

05Practice before the interview.

To ace an AI interview, practice in front of a friend or mirror in advance of your interview. You can do a mock interview or record yourself to identify likely mistakes and correct them. Practice by recording yourself and then replaying the video to see where you are making mistakes and need improvement.

06Share your real-world experiences and provide proof.

Use real-world experiences to showcase your skills when responding to questions during an AI interview. To determine and ensure candidates’ suitability, AI looks for specific soft skills like communication, the ability to take the initiative, and lots more. So, talk about them, use a practical example to illustrate your skills, and generally talk about your interview experience.

07Smiling

Wear a pleasant smile as you answer. It is easy to forget to smile when focusing so hard on the questions, but remember to relax and act natural. Facial expressions such as smiling are criteria that artificial intelligence interviewers watch for. Remember to smile, nod, and Use Gestures During Your Interview to show that you are attentive.

08Maintain eye contact and a neutral voice tone.

During an AI video interview, maintain eye contact with the camera and gaze squarely into your webcam. Ensure your camera is at eye level, so you don’t have to strain to see into it. Avoid looking away all of the time; this can give the impression of being distracted and unfocused. Speak neutrally or brightly. Remember that the AI analyzes your speech tone and mannerisms. As a result, speaking in clear tones can help you succeed.

09Maintain proper body posture and even talking speed

Ensure to carry yourself the same way as you would in an in-person human interview because a human interviewer will watch your interview at some point. You emphasize more confidence when you sit up straight, Sit with an open posture, avoid crossed arms or legs, keep your chin towards your stomach, and do not hunch your shoulders or recline on the chair. Appear in control, natural, and ready to handle any question. Try to keep your talking speed at a conversational rate, and avoid talking too fast or too slow because it might come off as you being nervous or unsure of yourself.

10Make use of keywords

The use of keywords is essential in any job application process. Meanwhile, AI algorithms pick out keywords in a candidate’s response during an interview. Stand out during an AI interview by using phrases that explain what you can contribute, echoing the exact language of the job posting. Before the AI-based video interview, carefully go through the job description and note what keywords the company uses to describe the role on the company website or job posting page. Be sure to use their words specifically.

Part 3 Role of AI in a video interview

AI electronically analyzes many features of a video interview. It asks all candidates the same pre-determined questions and then explores how they answered them. Some AI models grade candidates’ responses. Many significant companies use AI video interviews or algorithm-based interviewing. Candidates are compared to previous success stories to select the best candidate for the job. The software analyzes the applicant’s performance to the last job for applicants deemed suitable for the position. It compares the inputs to the company’s ideal candidate profile and ranks you accordingly. The AI interviewer will most likely use speech analytics software to break down the candidate’s speech into parts and deduce numerous interpretations. It then uses semantic analytics to determine grammatical proficiency. It also indicates your emotional condition based on the time of your voice.

Part 4 Role of AI in video making

In video production, artificial intelligence has proven faster and more efficient than humans. It’s also more cost-effective and time-saving than hiring a video editor. It allows you to edit more films in a shorter amount of time. It streamlines your job by taking care of most of the burden, making video editing simple even for beginners. AI makes suggestions that the user may not consider, making video production more accessible and engaging. Automating color correction and scene recognition in films improves the visual experience and aids in the formulation of personalized messaging.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

To help simplify the artificial intelligence video interview act, you can use fantastic video editing software. This video editor employs AI in video editing and so can ensure cost-efficient video making.

Wondershare Filmora Video Editor is one of the most outstanding AI-powered video editing programs available. It can simply erase video backdrops without using a green screen or chroma key, and it also allows the insertion of borders, glitch effects, pixelated, noise, or segmentation video effects with its new AI portrait add-on.

● Ending Thoughts →

● After reading this article, you know that AI-based video interviews will gradually take over the human interview process and the video-making industry. So, gear up for AI video interviews and be prepared for your next meeting. The future is revamping.

● Besides, video making is seamless and easy when you have the right software. The Filmora tool has proven to be one of the best AI updated tools for video editing professionals and beginners.

Try It Free Try It Free

Artificial Intelligence is the replacement of human processes by machines and computer systems. It can replicate intelligent human behaviors, including facial expression recognition, problem-solving, and learning.

AI video interviewing, an increasingly popular assessment tool driven by artificial intelligence, is being incorporated by many large companies that receive thousands of job applications. AI electronically analyses many aspects of a video interview, including the candidate’s body language, facial expressions, word choices, and tone of voice. It can also track eye movements to determine whether candidates are looking at resources around them.

With the introduction of artificial intelligence, many tech companies and individuals have taken a likeness of it and have grown to utilize it to carry out tasks. Reconsider your position as applicants get selected by assessing their performance in the AI-based video interview against a large inventory of facial and linguistic information.

In this article

01 [How AI is Being Used in a Job Interview](#Part 1)

02 [How to Ace an AI Video Interview](#Part 2)

03 [Role of AI in a Video Interview](#Part 3)

04 [Role of AI in Video Making](#Part 4)

Part 1 How AI is being used in a job interview.

In most cases, an AI video interview is the initial stage in the hiring process, in place of or in addition to a typical cover letter and CV. It functions similarly to a face-to-face interview. Candidates get a series of job-specific interview questions, after which they have to record their responses on video with their smartphone or computer.

You’ll have a few minutes to answer each question as a candidate before going on to the next. Each exam takes about 20 minutes to complete and can be in any location convenient for you, whether in your living room, a quiet coffee shop nook, or somewhere else.

Each interview follows the same format, ensuring a similar experience for all individuals seeking that particular position.

The algorithm (also known as an assessment model) will assist the recruiter in making a more informed judgment if AI is in the process. It accomplishes this by identifying which candidates are most likely to succeed in the post based on data sets that predict job performance.

Part 2 How to Ace an AI video interview.

Planning ahead of time might make you feel less anxious and appear more confident, at ease, and relaxed. Here are some ideas for using artificial intelligence in video interviews.

It would help if you first determined whether you are going for an AI-based video interview, i.e., if you get an invite to a pre-recorded video interview via a platform. Massive firms are now using this type of interview to interview many possible employees without bias.

01Prepare for the interview differently.

When in an AI interview, you need to prepare differently. It’s not the same as a human-to-human interview. There will be no feedback from the person at the other end of the interview. Research the use of AI in interviews to know how it works. Remember to research the company in question as well.

02Go straight to the point.

Remember that you’re having an interview with a robot and not a human, so skip the small talk and hit the nail on the head. It is better to state your point clearly and straight to the end.

03Find a suitable environment for your interview.

Most artificial intelligence video interviews take place through your webcam in the comfort of your home. So, it’s essential to use an appropriate background. Your interview background should be clear of objects and distractions. It should also have enough lighting and be free from background noises since AI algorithms are designed to scan your environment and make deductions about you.

04Dress well for your interview.

There won’t be a human at the other end of the camera, so there’s no need to dress up, right? That’s wrong. You still need to dress well when attending a formal human job interview. Wear business casuals with plain colored clothes.

Another reason you want to dress professionally is that it can increase your self-confidence, making you relaxed and feel good about yourself.

05Practice before the interview.

To ace an AI interview, practice in front of a friend or mirror in advance of your interview. You can do a mock interview or record yourself to identify likely mistakes and correct them. Practice by recording yourself and then replaying the video to see where you are making mistakes and need improvement.

06Share your real-world experiences and provide proof.

Use real-world experiences to showcase your skills when responding to questions during an AI interview. To determine and ensure candidates’ suitability, AI looks for specific soft skills like communication, the ability to take the initiative, and lots more. So, talk about them, use a practical example to illustrate your skills, and generally talk about your interview experience.

07Smiling

Wear a pleasant smile as you answer. It is easy to forget to smile when focusing so hard on the questions, but remember to relax and act natural. Facial expressions such as smiling are criteria that artificial intelligence interviewers watch for. Remember to smile, nod, and Use Gestures During Your Interview to show that you are attentive.

08Maintain eye contact and a neutral voice tone.

During an AI video interview, maintain eye contact with the camera and gaze squarely into your webcam. Ensure your camera is at eye level, so you don’t have to strain to see into it. Avoid looking away all of the time; this can give the impression of being distracted and unfocused. Speak neutrally or brightly. Remember that the AI analyzes your speech tone and mannerisms. As a result, speaking in clear tones can help you succeed.

09Maintain proper body posture and even talking speed

Ensure to carry yourself the same way as you would in an in-person human interview because a human interviewer will watch your interview at some point. You emphasize more confidence when you sit up straight, Sit with an open posture, avoid crossed arms or legs, keep your chin towards your stomach, and do not hunch your shoulders or recline on the chair. Appear in control, natural, and ready to handle any question. Try to keep your talking speed at a conversational rate, and avoid talking too fast or too slow because it might come off as you being nervous or unsure of yourself.

10Make use of keywords

The use of keywords is essential in any job application process. Meanwhile, AI algorithms pick out keywords in a candidate’s response during an interview. Stand out during an AI interview by using phrases that explain what you can contribute, echoing the exact language of the job posting. Before the AI-based video interview, carefully go through the job description and note what keywords the company uses to describe the role on the company website or job posting page. Be sure to use their words specifically.

Part 3 Role of AI in a video interview

AI electronically analyzes many features of a video interview. It asks all candidates the same pre-determined questions and then explores how they answered them. Some AI models grade candidates’ responses. Many significant companies use AI video interviews or algorithm-based interviewing. Candidates are compared to previous success stories to select the best candidate for the job. The software analyzes the applicant’s performance to the last job for applicants deemed suitable for the position. It compares the inputs to the company’s ideal candidate profile and ranks you accordingly. The AI interviewer will most likely use speech analytics software to break down the candidate’s speech into parts and deduce numerous interpretations. It then uses semantic analytics to determine grammatical proficiency. It also indicates your emotional condition based on the time of your voice.

Part 4 Role of AI in video making

In video production, artificial intelligence has proven faster and more efficient than humans. It’s also more cost-effective and time-saving than hiring a video editor. It allows you to edit more films in a shorter amount of time. It streamlines your job by taking care of most of the burden, making video editing simple even for beginners. AI makes suggestions that the user may not consider, making video production more accessible and engaging. Automating color correction and scene recognition in films improves the visual experience and aids in the formulation of personalized messaging.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

To help simplify the artificial intelligence video interview act, you can use fantastic video editing software. This video editor employs AI in video editing and so can ensure cost-efficient video making.

Wondershare Filmora Video Editor is one of the most outstanding AI-powered video editing programs available. It can simply erase video backdrops without using a green screen or chroma key, and it also allows the insertion of borders, glitch effects, pixelated, noise, or segmentation video effects with its new AI portrait add-on.

● Ending Thoughts →

● After reading this article, you know that AI-based video interviews will gradually take over the human interview process and the video-making industry. So, gear up for AI video interviews and be prepared for your next meeting. The future is revamping.

● Besides, video making is seamless and easy when you have the right software. The Filmora tool has proven to be one of the best AI updated tools for video editing professionals and beginners.

Try It Free Try It Free

Artificial Intelligence is the replacement of human processes by machines and computer systems. It can replicate intelligent human behaviors, including facial expression recognition, problem-solving, and learning.

AI video interviewing, an increasingly popular assessment tool driven by artificial intelligence, is being incorporated by many large companies that receive thousands of job applications. AI electronically analyses many aspects of a video interview, including the candidate’s body language, facial expressions, word choices, and tone of voice. It can also track eye movements to determine whether candidates are looking at resources around them.

With the introduction of artificial intelligence, many tech companies and individuals have taken a likeness of it and have grown to utilize it to carry out tasks. Reconsider your position as applicants get selected by assessing their performance in the AI-based video interview against a large inventory of facial and linguistic information.

In this article

01 [How AI is Being Used in a Job Interview](#Part 1)

02 [How to Ace an AI Video Interview](#Part 2)

03 [Role of AI in a Video Interview](#Part 3)

04 [Role of AI in Video Making](#Part 4)

Part 1 How AI is being used in a job interview.

In most cases, an AI video interview is the initial stage in the hiring process, in place of or in addition to a typical cover letter and CV. It functions similarly to a face-to-face interview. Candidates get a series of job-specific interview questions, after which they have to record their responses on video with their smartphone or computer.

You’ll have a few minutes to answer each question as a candidate before going on to the next. Each exam takes about 20 minutes to complete and can be in any location convenient for you, whether in your living room, a quiet coffee shop nook, or somewhere else.

Each interview follows the same format, ensuring a similar experience for all individuals seeking that particular position.

The algorithm (also known as an assessment model) will assist the recruiter in making a more informed judgment if AI is in the process. It accomplishes this by identifying which candidates are most likely to succeed in the post based on data sets that predict job performance.

Part 2 How to Ace an AI video interview.

Planning ahead of time might make you feel less anxious and appear more confident, at ease, and relaxed. Here are some ideas for using artificial intelligence in video interviews.

It would help if you first determined whether you are going for an AI-based video interview, i.e., if you get an invite to a pre-recorded video interview via a platform. Massive firms are now using this type of interview to interview many possible employees without bias.

01Prepare for the interview differently.

When in an AI interview, you need to prepare differently. It’s not the same as a human-to-human interview. There will be no feedback from the person at the other end of the interview. Research the use of AI in interviews to know how it works. Remember to research the company in question as well.

02Go straight to the point.

Remember that you’re having an interview with a robot and not a human, so skip the small talk and hit the nail on the head. It is better to state your point clearly and straight to the end.

03Find a suitable environment for your interview.

Most artificial intelligence video interviews take place through your webcam in the comfort of your home. So, it’s essential to use an appropriate background. Your interview background should be clear of objects and distractions. It should also have enough lighting and be free from background noises since AI algorithms are designed to scan your environment and make deductions about you.

04Dress well for your interview.

There won’t be a human at the other end of the camera, so there’s no need to dress up, right? That’s wrong. You still need to dress well when attending a formal human job interview. Wear business casuals with plain colored clothes.

Another reason you want to dress professionally is that it can increase your self-confidence, making you relaxed and feel good about yourself.

05Practice before the interview.

To ace an AI interview, practice in front of a friend or mirror in advance of your interview. You can do a mock interview or record yourself to identify likely mistakes and correct them. Practice by recording yourself and then replaying the video to see where you are making mistakes and need improvement.

06Share your real-world experiences and provide proof.

Use real-world experiences to showcase your skills when responding to questions during an AI interview. To determine and ensure candidates’ suitability, AI looks for specific soft skills like communication, the ability to take the initiative, and lots more. So, talk about them, use a practical example to illustrate your skills, and generally talk about your interview experience.

07Smiling

Wear a pleasant smile as you answer. It is easy to forget to smile when focusing so hard on the questions, but remember to relax and act natural. Facial expressions such as smiling are criteria that artificial intelligence interviewers watch for. Remember to smile, nod, and Use Gestures During Your Interview to show that you are attentive.

08Maintain eye contact and a neutral voice tone.

During an AI video interview, maintain eye contact with the camera and gaze squarely into your webcam. Ensure your camera is at eye level, so you don’t have to strain to see into it. Avoid looking away all of the time; this can give the impression of being distracted and unfocused. Speak neutrally or brightly. Remember that the AI analyzes your speech tone and mannerisms. As a result, speaking in clear tones can help you succeed.

09Maintain proper body posture and even talking speed

Ensure to carry yourself the same way as you would in an in-person human interview because a human interviewer will watch your interview at some point. You emphasize more confidence when you sit up straight, Sit with an open posture, avoid crossed arms or legs, keep your chin towards your stomach, and do not hunch your shoulders or recline on the chair. Appear in control, natural, and ready to handle any question. Try to keep your talking speed at a conversational rate, and avoid talking too fast or too slow because it might come off as you being nervous or unsure of yourself.

10Make use of keywords

The use of keywords is essential in any job application process. Meanwhile, AI algorithms pick out keywords in a candidate’s response during an interview. Stand out during an AI interview by using phrases that explain what you can contribute, echoing the exact language of the job posting. Before the AI-based video interview, carefully go through the job description and note what keywords the company uses to describe the role on the company website or job posting page. Be sure to use their words specifically.

Part 3 Role of AI in a video interview

AI electronically analyzes many features of a video interview. It asks all candidates the same pre-determined questions and then explores how they answered them. Some AI models grade candidates’ responses. Many significant companies use AI video interviews or algorithm-based interviewing. Candidates are compared to previous success stories to select the best candidate for the job. The software analyzes the applicant’s performance to the last job for applicants deemed suitable for the position. It compares the inputs to the company’s ideal candidate profile and ranks you accordingly. The AI interviewer will most likely use speech analytics software to break down the candidate’s speech into parts and deduce numerous interpretations. It then uses semantic analytics to determine grammatical proficiency. It also indicates your emotional condition based on the time of your voice.

Part 4 Role of AI in video making

In video production, artificial intelligence has proven faster and more efficient than humans. It’s also more cost-effective and time-saving than hiring a video editor. It allows you to edit more films in a shorter amount of time. It streamlines your job by taking care of most of the burden, making video editing simple even for beginners. AI makes suggestions that the user may not consider, making video production more accessible and engaging. Automating color correction and scene recognition in films improves the visual experience and aids in the formulation of personalized messaging.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

To help simplify the artificial intelligence video interview act, you can use fantastic video editing software. This video editor employs AI in video editing and so can ensure cost-efficient video making.

Wondershare Filmora Video Editor is one of the most outstanding AI-powered video editing programs available. It can simply erase video backdrops without using a green screen or chroma key, and it also allows the insertion of borders, glitch effects, pixelated, noise, or segmentation video effects with its new AI portrait add-on.

● Ending Thoughts →

● After reading this article, you know that AI-based video interviews will gradually take over the human interview process and the video-making industry. So, gear up for AI video interviews and be prepared for your next meeting. The future is revamping.

● Besides, video making is seamless and easy when you have the right software. The Filmora tool has proven to be one of the best AI updated tools for video editing professionals and beginners.

Try It Free Try It Free

Artificial Intelligence is the replacement of human processes by machines and computer systems. It can replicate intelligent human behaviors, including facial expression recognition, problem-solving, and learning.

AI video interviewing, an increasingly popular assessment tool driven by artificial intelligence, is being incorporated by many large companies that receive thousands of job applications. AI electronically analyses many aspects of a video interview, including the candidate’s body language, facial expressions, word choices, and tone of voice. It can also track eye movements to determine whether candidates are looking at resources around them.

With the introduction of artificial intelligence, many tech companies and individuals have taken a likeness of it and have grown to utilize it to carry out tasks. Reconsider your position as applicants get selected by assessing their performance in the AI-based video interview against a large inventory of facial and linguistic information.

In this article

01 [How AI is Being Used in a Job Interview](#Part 1)

02 [How to Ace an AI Video Interview](#Part 2)

03 [Role of AI in a Video Interview](#Part 3)

04 [Role of AI in Video Making](#Part 4)

Part 1 How AI is being used in a job interview.

In most cases, an AI video interview is the initial stage in the hiring process, in place of or in addition to a typical cover letter and CV. It functions similarly to a face-to-face interview. Candidates get a series of job-specific interview questions, after which they have to record their responses on video with their smartphone or computer.

You’ll have a few minutes to answer each question as a candidate before going on to the next. Each exam takes about 20 minutes to complete and can be in any location convenient for you, whether in your living room, a quiet coffee shop nook, or somewhere else.

Each interview follows the same format, ensuring a similar experience for all individuals seeking that particular position.

The algorithm (also known as an assessment model) will assist the recruiter in making a more informed judgment if AI is in the process. It accomplishes this by identifying which candidates are most likely to succeed in the post based on data sets that predict job performance.

Part 2 How to Ace an AI video interview.

Planning ahead of time might make you feel less anxious and appear more confident, at ease, and relaxed. Here are some ideas for using artificial intelligence in video interviews.

It would help if you first determined whether you are going for an AI-based video interview, i.e., if you get an invite to a pre-recorded video interview via a platform. Massive firms are now using this type of interview to interview many possible employees without bias.

01Prepare for the interview differently.

When in an AI interview, you need to prepare differently. It’s not the same as a human-to-human interview. There will be no feedback from the person at the other end of the interview. Research the use of AI in interviews to know how it works. Remember to research the company in question as well.

02Go straight to the point.

Remember that you’re having an interview with a robot and not a human, so skip the small talk and hit the nail on the head. It is better to state your point clearly and straight to the end.

03Find a suitable environment for your interview.

Most artificial intelligence video interviews take place through your webcam in the comfort of your home. So, it’s essential to use an appropriate background. Your interview background should be clear of objects and distractions. It should also have enough lighting and be free from background noises since AI algorithms are designed to scan your environment and make deductions about you.

04Dress well for your interview.

There won’t be a human at the other end of the camera, so there’s no need to dress up, right? That’s wrong. You still need to dress well when attending a formal human job interview. Wear business casuals with plain colored clothes.

Another reason you want to dress professionally is that it can increase your self-confidence, making you relaxed and feel good about yourself.

05Practice before the interview.

To ace an AI interview, practice in front of a friend or mirror in advance of your interview. You can do a mock interview or record yourself to identify likely mistakes and correct them. Practice by recording yourself and then replaying the video to see where you are making mistakes and need improvement.

06Share your real-world experiences and provide proof.

Use real-world experiences to showcase your skills when responding to questions during an AI interview. To determine and ensure candidates’ suitability, AI looks for specific soft skills like communication, the ability to take the initiative, and lots more. So, talk about them, use a practical example to illustrate your skills, and generally talk about your interview experience.

07Smiling

Wear a pleasant smile as you answer. It is easy to forget to smile when focusing so hard on the questions, but remember to relax and act natural. Facial expressions such as smiling are criteria that artificial intelligence interviewers watch for. Remember to smile, nod, and Use Gestures During Your Interview to show that you are attentive.

08Maintain eye contact and a neutral voice tone.

During an AI video interview, maintain eye contact with the camera and gaze squarely into your webcam. Ensure your camera is at eye level, so you don’t have to strain to see into it. Avoid looking away all of the time; this can give the impression of being distracted and unfocused. Speak neutrally or brightly. Remember that the AI analyzes your speech tone and mannerisms. As a result, speaking in clear tones can help you succeed.

09Maintain proper body posture and even talking speed

Ensure to carry yourself the same way as you would in an in-person human interview because a human interviewer will watch your interview at some point. You emphasize more confidence when you sit up straight, Sit with an open posture, avoid crossed arms or legs, keep your chin towards your stomach, and do not hunch your shoulders or recline on the chair. Appear in control, natural, and ready to handle any question. Try to keep your talking speed at a conversational rate, and avoid talking too fast or too slow because it might come off as you being nervous or unsure of yourself.

10Make use of keywords

The use of keywords is essential in any job application process. Meanwhile, AI algorithms pick out keywords in a candidate’s response during an interview. Stand out during an AI interview by using phrases that explain what you can contribute, echoing the exact language of the job posting. Before the AI-based video interview, carefully go through the job description and note what keywords the company uses to describe the role on the company website or job posting page. Be sure to use their words specifically.

Part 3 Role of AI in a video interview

AI electronically analyzes many features of a video interview. It asks all candidates the same pre-determined questions and then explores how they answered them. Some AI models grade candidates’ responses. Many significant companies use AI video interviews or algorithm-based interviewing. Candidates are compared to previous success stories to select the best candidate for the job. The software analyzes the applicant’s performance to the last job for applicants deemed suitable for the position. It compares the inputs to the company’s ideal candidate profile and ranks you accordingly. The AI interviewer will most likely use speech analytics software to break down the candidate’s speech into parts and deduce numerous interpretations. It then uses semantic analytics to determine grammatical proficiency. It also indicates your emotional condition based on the time of your voice.

Part 4 Role of AI in video making

In video production, artificial intelligence has proven faster and more efficient than humans. It’s also more cost-effective and time-saving than hiring a video editor. It allows you to edit more films in a shorter amount of time. It streamlines your job by taking care of most of the burden, making video editing simple even for beginners. AI makes suggestions that the user may not consider, making video production more accessible and engaging. Automating color correction and scene recognition in films improves the visual experience and aids in the formulation of personalized messaging.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

To help simplify the artificial intelligence video interview act, you can use fantastic video editing software. This video editor employs AI in video editing and so can ensure cost-efficient video making.

Wondershare Filmora Video Editor is one of the most outstanding AI-powered video editing programs available. It can simply erase video backdrops without using a green screen or chroma key, and it also allows the insertion of borders, glitch effects, pixelated, noise, or segmentation video effects with its new AI portrait add-on.

● Ending Thoughts →

● After reading this article, you know that AI-based video interviews will gradually take over the human interview process and the video-making industry. So, gear up for AI video interviews and be prepared for your next meeting. The future is revamping.

● Besides, video making is seamless and easy when you have the right software. The Filmora tool has proven to be one of the best AI updated tools for video editing professionals and beginners.

How to Convert a GIF to a Video for Instagram

Instagram is one of the best apps to share fun and relatable animated GIFs. But unfortunately, you’ll have to convert GIF to video for Instagram before transferring. The thing is that Instagram only supports PNG, JPG, and MP4 formats. But fret not if you want to share a compelling GIF file on Instagram. You can convert GIFs to MP4 and upload them on the app without restrictions. So, this article discusses the best desktop, mobile, and online apps to convert GIF to video for Instagram.

1. Wondershare Filmora
2. Movavi Video Converter Premium
3. MiniTool Movie Maker

• How to Turn a GIF into an Instagram video on iPhone or Android

1. GIF Cracker
2. GIF to MP4
3. Video2Me
4. GifVid
5. GIF to Video

• Top 5 Online Tools to turn a GIF into a video on Instagram

1. Adobe Express
2. GIFtoMP4
3. AConvert
4. Ezgif
5. Convertio

• Hot FAQs on GIF Instagram

Part 1: Convert GIF to Video for Instagram on Desktop

Let’s begin this post with the best desktop solutions to convert GIFs to MP4 for Instagram. Remember, the video aspect ratio for Instagram videos is 9:16 or 1:1.

Wondershare Filmora

Rating: 4.5/5

Compatibility: macOS and Windows

Wondershare Filmora is a professional-grade video editing program for both macOS and Windows computers. It features an intuitive, multitrack interface with advanced video editing features and templates to help you create the best Instagram videos. This program lets you exploit themed elements like filters, effects, transitions, and emojis.

In the meantime, you can customize your video with the inbuilt royalty-free music and sound effects. You can also cut, trim, resize, and crop your video before exporting it to various formats, including MP4, MOV, WebM, GIF, etc.

But here is a reminder; free users will have a “Wondershare Filmora” watermark on their outputs. However, you can still exploit all the features with the free account.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Follow these steps to convert a GIF to a video for Instagram using Filmora :

Step1Run Filmora and start a project.

Install and run Wondershare Filmora on your PC and select the Project Aspect Ratio. To create an Instagram video, choose 1:1. Now tap New Project and click File to browse and load the GIF file from your local storage. Then, drag the GIF file to the editing timeline.

Step2 Edit and customize the GIF file (Optional).

Before exporting GIF to MP4, it’s vital to add a few touches to it. For example, you may want to speed up or slow down the GIF’s playback speed. In that case, right-click the video track and then tap Edit Properties. Now click the Speed tab to ramp up the speed or slow it down.

You’ll also see tabs for adding animations, color enhancements, stabilization, and more. So, play around with the video editing tools until you get what works for you. Just remember not to overdo your video.

Step3Customize the video settings and export it to MP4.

Last but not least, click File > Project Settings to crosscheck the file properties. You can change the aspect ratio, video resolution, frame rate, and color space before clicking Ok.

Finally, tap Export, then select Crete Video. Now choose MP4 under the Local tab before setting the video name and folder path. If satisfied, press Export to convert GIF to a video for Instagram. That’s all there is!

Pros

• Easy enough for green hands.
• High-quality sound/video effects and transitions.
• Fast rendering speed.
• Reasonably priced.

Cons

• Watermarked outputs for free users.
• Hidden advanced features.

Movavi Video Converter Premium

Rating: 4.3/5

Compatibility: macOS and Windows

As the name hints, Movavi Video Converter is a video converter cum editor for macOS and Windows PCs. It’s a simple-to-use program that easily converts any video, audio, or image format. Actually, it supports 180+ formats, including MP4, GIF, MOV, AVI, VOB, MP3, and many others.

Besides converting, Movavi Video Converter allows you to trim, cut, merge, and crop your videos. Also, you can losslessly compress files and add subtitles automatically using artificial intelligence. And lest I forget that you can convert videos to device-optimized formats like iPhone, iPad, Samsung Galaxy, Apple TV, and more.

Follow these steps:

Step1Download, install, and open Movavi Video Converter and click the Add Media button to load your GIF file on the program.

Step2Next up, edit your video to make it look more attractive. For instance, you can trim, cut, and merge it. Movavi Video Converter also allows you to add effects, watermarks, and audio/sound effects.

Step3Click the Video tab at the bottom of the screen and choose MP4 as the target format. Lastly, click Convert to encode GIF to MP4 with Movavi Video Converter.

Pros

• Super easy to use.
• Multiple input/output formats.
• Affordable pricing.
• Essential video editing tools.

Cons

• No free account.
• Professional editors should stick to Filmora .

MiniTool Movie Maker

Rating: 4.4/5

Compatibility: Windows

MiniTool Movie Maker is a video editing program for Windows 7, 8, 10, and 11. It boasts an intuitive user interface with rich and advanced features to give your Instagram videos stunning looks. After uploading your GIF file to this video editor, you can trim, crop, and add elements like emojis, arrows, and props.

Also, MiniTool Movie Maker allows you to adjust the video contrast, brightness, and saturation. In addition, you can adjust the video playback speed to make it quicker or slower. Another thing, this program houses hundreds of free video templates to exploit.

Steps to convert a GIF file to MP4 for Instagram with MiniTool Movie Maker:

Step1Install and run MiniTool Movie Maker on your PC and create a new project. Then, click Media > Import Media Files to upload the GIF file.

Step2Now drag and drop the GIF file to the editing timeline and tap the Split icon to trim and cut the video. After that, press the Speed icon to make the video playback speed faster, slower, or reverse the video. You can also add texts, emojis, effects, and more.

Step3Click the Export button on the preview screen to name the video and set the folder path. Remember to choose MP4 as the target format before clicking Export to save your video.

Pros

• Multiple input/output formats.
• Export 1080P MP4 for free.
• Export videos without watermarks.
• Multiple video effects, texts, sounds, elements, etc.

Cons

• Free users can create 2-minute videos only.
• No macOS version.

Part 2: How to Turn a GIF into an Instagram video on iPhone or Android

What desktops can do, smartphones can equally do these days. So, without dilly-dallying, let’s list the best GIF to Instagram converters for Android/iPhone.

GIF Cracker

Rating: 4.3/5

GIF Cracker is a highly rated iPhone app for converting GIF files to videos and pictures. It’s simple to use and comes with multiple video customization options. For example, you can look, adjust the playback speed, rotate, and resize the GIF file before converting it to MP4. GIF Cracker also boasts multiple filters to spice up your new video or image. What’s more, you can access files from Camera Roll Album.

Pros

• Multiple video customization options.
• Easy to understand and use.
• Convert and edit files from Camera Roll.

Cons

• Annoying adverts.
• Slow conversion speed.

GIF to MP4

Rating: 4.7/5

GIF to MP4 is another highly-rated iPhone app to help you convert any GIF file to MP4. It’s easy to use as you only need to upload the GIF file, choose the video format, and tap “Save” to convert. That’s not all. This GIF-to-video converter allows you to export the converted video to Gmail, Facebook, and other social networks.

Pros

• It’s 100% free to use.
• Easy to use and export videos.
• Fast rendering.

Cons

• Multiple adverts.
• Lagging video frames.

Video2Me

Come, close Android users! Video2Me is an excellent Android video editor, GIF maker, and GIF-to-video converter. With it, you can convert any GIF file to an MP4 video. But before converting, you can adjust the playback speed, repeat the video, add background audio, and reverse. Interestingly, you can convert GIFs to a boomerang video for Instagram.

Pros

• Fast and easy to use.
• Convert GIF to Instagram Boomerang.
• Create high-quality GIF files.

Cons

• It crashes sometimes.
• Watermarked outputs.

GifVid

Rating: 2.7/5

GifVid is another free app to convert GIF files to MP4 on an iPhone or iPad. As expected, it’s quick and easy to use. Just load the GIF file, and GifVid will automatically convert it to MP4. After conversion, you can share the video with your friends on Imgur, Tumblr, iMessage, Gmail, etc. Unfortunately, it will cost you $0.99 to get the app.

Pros

• Quick and easy to use.
• No watermarks.
• Direct exports to social apps.

Cons

• Not free to download and use.
• Pesky adverts.

GIF to Video

Rating: 4.0/5

GIF to Video is an Android app with more than 1 million downloads so far. This app allows you to browse local GIF files or search for animated GIFs from websites such as Tenor, GIPHY, and Reddit. After adding the GIF file to this app, you’ll losslessly convert it to a short video before sharing it with your friends on Instagram, Facebook, WhatsApp, TikTok, and more. You can also trim, cut, crop, and loop before converting.

Pros

• Intuitive video editing features.
• Upload GIFs from galleries or GIF websites.
• Directly export GIF to Instagram.

Cons

• Every conversion triggers an ad.
• Lots of in-app purchases.

Part 3: Top 5 Online Tools to turn a GIF into a video on Instagram

The good thing about online GIF converters is that they can convert video to GIF instantly on a browser. In other words, you don’t need to install anything to convert a GIF to a video for Instagram. And yes, most online apps are compatible with mobile and PC browsers. Let’s look at the best five!

Adobe Express

Rating: 4.5/5

Adobe Express is an online service for creating amazing graphics without any experience. It replaces the Adobe Spark product, coming with a simplified and feature-rich platform. With Adobe Express, you can create designs from scratch or choose from the hundreds of free templates. You can customize your video with texts, stickers, emojis, background audio, and more. Even better, you can directly share your project on social apps.

Pros

• Free to use.
• Thousands of free templates.
• Excellent file conversion capabilities.
• 2GB free cloud storage.

Cons

• Not so intuitive.
• Lots of hidden tools.

GIFtoMP4

Rating: N/A

GIFtoMP4 is a relatively straightforward website that lets you convert GIF animations to high-quality MP4 videos. It can convert up to 20 GIF animations at a go. The conversion process is super-fast, and you can download all converted files in a ZIP folder. In addition to converting GIF to MP4, you can also convert GIF to PNG, PNG to GIF, and compress GIF files. Moreover, the site offers maximum file security by deleting all converted GIFs after an hour.

Pros

• Straightforward user interface.
• Batch conversion is supported.
• Excellent GIF compression capability.

Cons

• Lots of annoying adverts.
• Not for advanced users.

AConvert

Rating: 4.4/5

AConvert is a popular online converter for images, videos, audio, and GIF files. This software can convert GIFs to a host of formats, including MP4, AVI, 3GP, VOB, MTS, and more. Also, AConvert supports batch conversions up to 200MB. And after converting, you can download the file using a QR code or save the video on Google Drive and Dropbox.

Pros

• Multiple video output formats are supported.
• Resize and customize the GIF frame.
• Batch conversion is supported.

Cons

• Limited video editing features.
• 200MB maximum file size.

Ezgif

Rating: 4.6/5

Ezgif is an excellent online GIF maker and editor. It’s free, simple, fast, and converts GIFs to MP4 for Instagram without watermarks. You can upload GIF files from local storage or paste the image URL from cloud services. Just upload your GIF file, then click the “Convert to MP4” button to process it. But before converting, you can crop, resize, speed up, cut, split, and more. Sadly, the maximum file conversion limit is a mere 50MB.

Pros

• It supports batch conversion.
• Fast and straightforward to use.
• Multiple GIF editing tools.

Cons

• 50MB maximum file limit.
• Annoying adverts.

Convertio

Rating: 4.5/5

Still unimpressed by the online GIF to MP4 converters above? Try Convertio! It’s an easy GIF converter for mobile and PC browsers. To convert GIF to MP4 on Convertio, upload the GIF file on local storage or cloud and customize the frame rate, playback duration, codec, etc. But like all online GIF converters on this list, Convertio has a maximum file limit of 100MB.

Pros

• Multiple GIF customization tools.
• 200+ formats supported.
• Batch GIF to MP4 conversion.

Cons

• 100MB file limit.
• Ad-supported conversion.

Part 4: Hot FAQs on GIF Instagram

How can I send a GIF on Instagram DM?

You can easily share a GIF file directly on Instagram DM by clicking the Share icon at the top-right corner before opening a chat. Now tap the Stickers icon on the text message field and choose GIF. Search for a GIF file from GIPHY and click GIF to share it. It’s that easy!

How can I add a GIF to Instagram Story using a sticker?

To add a GIF Sticker on Instagram, you’ll first need to convert GIF to APNG (Animated PNG) using a program like Ezgif . Then, upload the APNG file on GIPHY Sticker Maker and generate a sticker. Now launch Instagram and choose a photo to post on your story. Then, click the Sticker icon and search for your username on GIPHY. Lastly, choose the GIF sticker you had created earlier and upload it.

How can I post GIFs to my Instagram Feed and Stories?

Posting a GIF file on Instagram Feeds and Stories is nothing complex. Simply install the GIPHY app and then choose a GIF file you want to share. After that, hit the Share button and then click the Instagram logo. Finally, select Post or Stories and share the GIF file.

Final Words

Although you may not be able to upload GIFs on Instagram directly, the above methods make it a breeze by converting GIFs to MP4 with lossless quality. Remember that you can easily share a GIF on your Instagram Story or Feed directly from GIPHY. But you can only do that using the iPhone or Android GIPHY app. Give it a try!

• GIF Cracker
• GIF to MP4
• Video2Me
• GifVid
• GIF to Video
• Top 5 Online Tools to turn a GIF into a video on Instagram

1. Adobe Express
2. GIFtoMP4
3. AConvert
4. Ezgif
5. Convertio

• Hot FAQs on GIF Instagram

Part 1: Convert GIF to Video for Instagram on Desktop

Let’s begin this post with the best desktop solutions to convert GIFs to MP4 for Instagram. Remember, the video aspect ratio for Instagram videos is 9:16 or 1:1.

Wondershare Filmora

Rating: 4.5/5

Compatibility: macOS and Windows

Wondershare Filmora is a professional-grade video editing program for both macOS and Windows computers. It features an intuitive, multitrack interface with advanced video editing features and templates to help you create the best Instagram videos. This program lets you exploit themed elements like filters, effects, transitions, and emojis.

In the meantime, you can customize your video with the inbuilt royalty-free music and sound effects. You can also cut, trim, resize, and crop your video before exporting it to various formats, including MP4, MOV, WebM, GIF, etc.

But here is a reminder; free users will have a “Wondershare Filmora” watermark on their outputs. However, you can still exploit all the features with the free account.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Follow these steps to convert a GIF to a video for Instagram using Filmora :

Step1Run Filmora and start a project.

Install and run Wondershare Filmora on your PC and select the Project Aspect Ratio. To create an Instagram video, choose 1:1. Now tap New Project and click File to browse and load the GIF file from your local storage. Then, drag the GIF file to the editing timeline.

Step2 Edit and customize the GIF file (Optional).

Before exporting GIF to MP4, it’s vital to add a few touches to it. For example, you may want to speed up or slow down the GIF’s playback speed. In that case, right-click the video track and then tap Edit Properties. Now click the Speed tab to ramp up the speed or slow it down.

You’ll also see tabs for adding animations, color enhancements, stabilization, and more. So, play around with the video editing tools until you get what works for you. Just remember not to overdo your video.

Step3Customize the video settings and export it to MP4.

Last but not least, click File > Project Settings to crosscheck the file properties. You can change the aspect ratio, video resolution, frame rate, and color space before clicking Ok.

Finally, tap Export, then select Crete Video. Now choose MP4 under the Local tab before setting the video name and folder path. If satisfied, press Export to convert GIF to a video for Instagram. That’s all there is!

Pros

• Easy enough for green hands.
• High-quality sound/video effects and transitions.
• Fast rendering speed.
• Reasonably priced.

Cons

• Watermarked outputs for free users.
• Hidden advanced features.

Movavi Video Converter Premium

Rating: 4.3/5

Compatibility: macOS and Windows

As the name hints, Movavi Video Converter is a video converter cum editor for macOS and Windows PCs. It’s a simple-to-use program that easily converts any video, audio, or image format. Actually, it supports 180+ formats, including MP4, GIF, MOV, AVI, VOB, MP3, and many others.

Besides converting, Movavi Video Converter allows you to trim, cut, merge, and crop your videos. Also, you can losslessly compress files and add subtitles automatically using artificial intelligence. And lest I forget that you can convert videos to device-optimized formats like iPhone, iPad, Samsung Galaxy, Apple TV, and more.

Follow these steps:

Step1Download, install, and open Movavi Video Converter and click the Add Media button to load your GIF file on the program.

Step2Next up, edit your video to make it look more attractive. For instance, you can trim, cut, and merge it. Movavi Video Converter also allows you to add effects, watermarks, and audio/sound effects.

Step3Click the Video tab at the bottom of the screen and choose MP4 as the target format. Lastly, click Convert to encode GIF to MP4 with Movavi Video Converter.

Pros

• Super easy to use.
• Multiple input/output formats.
• Affordable pricing.
• Essential video editing tools.

Cons

• No free account.
• Professional editors should stick to Filmora .

MiniTool Movie Maker

Rating: 4.4/5

Compatibility: Windows

MiniTool Movie Maker is a video editing program for Windows 7, 8, 10, and 11. It boasts an intuitive user interface with rich and advanced features to give your Instagram videos stunning looks. After uploading your GIF file to this video editor, you can trim, crop, and add elements like emojis, arrows, and props.

Also, MiniTool Movie Maker allows you to adjust the video contrast, brightness, and saturation. In addition, you can adjust the video playback speed to make it quicker or slower. Another thing, this program houses hundreds of free video templates to exploit.

Steps to convert a GIF file to MP4 for Instagram with MiniTool Movie Maker:

Step1Install and run MiniTool Movie Maker on your PC and create a new project. Then, click Media > Import Media Files to upload the GIF file.

Step2Now drag and drop the GIF file to the editing timeline and tap the Split icon to trim and cut the video. After that, press the Speed icon to make the video playback speed faster, slower, or reverse the video. You can also add texts, emojis, effects, and more.

Step3Click the Export button on the preview screen to name the video and set the folder path. Remember to choose MP4 as the target format before clicking Export to save your video.

Pros

• Multiple input/output formats.
• Export 1080P MP4 for free.
• Export videos without watermarks.
• Multiple video effects, texts, sounds, elements, etc.

Cons

• Free users can create 2-minute videos only.
• No macOS version.

Part 2: How to Turn a GIF into an Instagram video on iPhone or Android

What desktops can do, smartphones can equally do these days. So, without dilly-dallying, let’s list the best GIF to Instagram converters for Android/iPhone.

GIF Cracker

Rating: 4.3/5

GIF Cracker is a highly rated iPhone app for converting GIF files to videos and pictures. It’s simple to use and comes with multiple video customization options. For example, you can look, adjust the playback speed, rotate, and resize the GIF file before converting it to MP4. GIF Cracker also boasts multiple filters to spice up your new video or image. What’s more, you can access files from Camera Roll Album.

Pros

• Multiple video customization options.
• Easy to understand and use.
• Convert and edit files from Camera Roll.

Cons

• Annoying adverts.
• Slow conversion speed.

GIF to MP4

Rating: 4.7/5

GIF to MP4 is another highly-rated iPhone app to help you convert any GIF file to MP4. It’s easy to use as you only need to upload the GIF file, choose the video format, and tap “Save” to convert. That’s not all. This GIF-to-video converter allows you to export the converted video to Gmail, Facebook, and other social networks.

Pros

• It’s 100% free to use.
• Easy to use and export videos.
• Fast rendering.

Cons

• Multiple adverts.
• Lagging video frames.

Video2Me

Come, close Android users! Video2Me is an excellent Android video editor, GIF maker, and GIF-to-video converter. With it, you can convert any GIF file to an MP4 video. But before converting, you can adjust the playback speed, repeat the video, add background audio, and reverse. Interestingly, you can convert GIFs to a boomerang video for Instagram.

Pros

• Fast and easy to use.
• Convert GIF to Instagram Boomerang.
• Create high-quality GIF files.

Cons

• It crashes sometimes.
• Watermarked outputs.

GifVid

Rating: 2.7/5

GifVid is another free app to convert GIF files to MP4 on an iPhone or iPad. As expected, it’s quick and easy to use. Just load the GIF file, and GifVid will automatically convert it to MP4. After conversion, you can share the video with your friends on Imgur, Tumblr, iMessage, Gmail, etc. Unfortunately, it will cost you $0.99 to get the app.

Pros

• Quick and easy to use.
• No watermarks.
• Direct exports to social apps.

Cons

• Not free to download and use.
• Pesky adverts.

GIF to Video

Rating: 4.0/5

GIF to Video is an Android app with more than 1 million downloads so far. This app allows you to browse local GIF files or search for animated GIFs from websites such as Tenor, GIPHY, and Reddit. After adding the GIF file to this app, you’ll losslessly convert it to a short video before sharing it with your friends on Instagram, Facebook, WhatsApp, TikTok, and more. You can also trim, cut, crop, and loop before converting.

Pros

• Intuitive video editing features.
• Upload GIFs from galleries or GIF websites.
• Directly export GIF to Instagram.

Cons

• Every conversion triggers an ad.
• Lots of in-app purchases.

Part 3: Top 5 Online Tools to turn a GIF into a video on Instagram

The good thing about online GIF converters is that they can convert video to GIF instantly on a browser. In other words, you don’t need to install anything to convert a GIF to a video for Instagram. And yes, most online apps are compatible with mobile and PC browsers. Let’s look at the best five!

Adobe Express

Rating: 4.5/5

Adobe Express is an online service for creating amazing graphics without any experience. It replaces the Adobe Spark product, coming with a simplified and feature-rich platform. With Adobe Express, you can create designs from scratch or choose from the hundreds of free templates. You can customize your video with texts, stickers, emojis, background audio, and more. Even better, you can directly share your project on social apps.

Pros

• Free to use.
• Thousands of free templates.
• Excellent file conversion capabilities.
• 2GB free cloud storage.

Cons

• Not so intuitive.
• Lots of hidden tools.

GIFtoMP4

Rating: N/A

GIFtoMP4 is a relatively straightforward website that lets you convert GIF animations to high-quality MP4 videos. It can convert up to 20 GIF animations at a go. The conversion process is super-fast, and you can download all converted files in a ZIP folder. In addition to converting GIF to MP4, you can also convert GIF to PNG, PNG to GIF, and compress GIF files. Moreover, the site offers maximum file security by deleting all converted GIFs after an hour.

Pros

• Straightforward user interface.
• Batch conversion is supported.
• Excellent GIF compression capability.

Cons

• Lots of annoying adverts.
• Not for advanced users.

AConvert

Rating: 4.4/5

AConvert is a popular online converter for images, videos, audio, and GIF files. This software can convert GIFs to a host of formats, including MP4, AVI, 3GP, VOB, MTS, and more. Also, AConvert supports batch conversions up to 200MB. And after converting, you can download the file using a QR code or save the video on Google Drive and Dropbox.

Pros

• Multiple video output formats are supported.
• Resize and customize the GIF frame.
• Batch conversion is supported.

Cons

• Limited video editing features.
• 200MB maximum file size.

Ezgif

Rating: 4.6/5

Ezgif is an excellent online GIF maker and editor. It’s free, simple, fast, and converts GIFs to MP4 for Instagram without watermarks. You can upload GIF files from local storage or paste the image URL from cloud services. Just upload your GIF file, then click the “Convert to MP4” button to process it. But before converting, you can crop, resize, speed up, cut, split, and more. Sadly, the maximum file conversion limit is a mere 50MB.

Pros

• It supports batch conversion.
• Fast and straightforward to use.
• Multiple GIF editing tools.

Cons

• 50MB maximum file limit.
• Annoying adverts.

Convertio

Rating: 4.5/5

Still unimpressed by the online GIF to MP4 converters above? Try Convertio! It’s an easy GIF converter for mobile and PC browsers. To convert GIF to MP4 on Convertio, upload the GIF file on local storage or cloud and customize the frame rate, playback duration, codec, etc. But like all online GIF converters on this list, Convertio has a maximum file limit of 100MB.

Pros

• Multiple GIF customization tools.
• 200+ formats supported.
• Batch GIF to MP4 conversion.

Cons

• 100MB file limit.
• Ad-supported conversion.

Part 4: Hot FAQs on GIF Instagram

How can I send a GIF on Instagram DM?

You can easily share a GIF file directly on Instagram DM by clicking the Share icon at the top-right corner before opening a chat. Now tap the Stickers icon on the text message field and choose GIF. Search for a GIF file from GIPHY and click GIF to share it. It’s that easy!

How can I add a GIF to Instagram Story using a sticker?

To add a GIF Sticker on Instagram, you’ll first need to convert GIF to APNG (Animated PNG) using a program like Ezgif . Then, upload the APNG file on GIPHY Sticker Maker and generate a sticker. Now launch Instagram and choose a photo to post on your story. Then, click the Sticker icon and search for your username on GIPHY. Lastly, choose the GIF sticker you had created earlier and upload it.

How can I post GIFs to my Instagram Feed and Stories?

Posting a GIF file on Instagram Feeds and Stories is nothing complex. Simply install the GIPHY app and then choose a GIF file you want to share. After that, hit the Share button and then click the Instagram logo. Finally, select Post or Stories and share the GIF file.

Final Words

Although you may not be able to upload GIFs on Instagram directly, the above methods make it a breeze by converting GIFs to MP4 with lossless quality. Remember that you can easily share a GIF on your Instagram Story or Feed directly from GIPHY. But you can only do that using the iPhone or Android GIPHY app. Give it a try!

10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

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