Are You Looking for the Best Video Marketing Agency to Help Your Business Grow Exponentially with Engaging Video Content? Here Is How to Find a High-Quality Video Marketing Company that Takes Your Videos to the Next Level

We live in a digital world where videos are the most consumed digital commodity globally. Videos have become the most impactful medium for businesses to engage targeted audiences with their products or services and drive sales to the next level.

However, only high-quality videos produced skilfully and marketed effectively can reach the targeted audience and create the expected impact. Honestly, creating a high-quality video is not everyone’s cup of tea, and that is where a video marketing agency comes into the picture.

What Does a Video Marketing Agency Do?

A video marketing agency creates high-quality videos to promote brands, products, or services and strategically markets the videos to capture the targeted audiences’ attention.

Starting from generating creative ideas and creating engaging video content to developing compelling marketing strategies and promoting through various platforms effectively, a digital video marketing agency is crucial for the success of a business.

Are you wondering how do I choose a video marketing agency near me? That is exactly why you should read the rest of the article and find the answer yourself.

Best Demo Video Makers to Create Marketing Videos

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Do You Find a High-Quality Video Marketing Company?

It is difficult to spot a high-quality agency because most promise a lot but deliver very little. With so many video marketing companies ready to scam you, the question boils down to how to find a high-quality agency that can provide the expected results. Here are some crucial steps to judge if a marketing video agency is worth your time and money.

Step 1 Be Clear About Your Objective

Before you start finding video content marketing companies, you should be clear about the goals you want to achieve through video marketing. For some brands, the goal could be increasing brand awareness and visibility by driving website traffic. For others, it could be generating leads and boosting sales. Once you are clear about your goals and expectations, you can start finding agencies that specialize in fulfilling your objectives.

Step 2 Assess Overall Quality

On your journey of finding video marketing companies, you will come across many agencies that will look very promising, apparently. But you cannot take their promises for granted. Instead, evaluate their capabilities by reviewing their portfolio consisting of their past projects. You can assess their quality by judging their creativity, work style, production value, and marketing techniques from their past works. Once you are convinced of their skills and capabilities, you can shortlist them.

Step 3 Give Priority to Experience

Selecting a marketing video agency without past experience with companies in your industry will be a blunder. This is because their past experience will help them understand your objectives and targeted audiences better. They are likely to be aware of the things that work and do not work with the audiences in your industry. Besides, they will be capable of finding opportunities and identifying challenges faster during the marketing process. Therefore, agencies with experience in your industry should get priority on your list.

Step 4 Check Customer Testimonials

Checking out the reviews of past clients and customers is an essential part of selection. Customer testimonials can reveal insights for you to judge the strengths and weaknesses of the agency. You can form an opinion on their professionalism, communication style, operational techniques, and customer satisfaction. You should check the reviews and feedback on their websites and ask for references from their past customers.

Step 5 Watch out for Creativity

Creativity differentiates between excellence and average in the video marketing world. Every company invests in video marketing, but only a few are successful in their efforts. The key to their success lies in their creative thinking and innovative approach. Creativity makes video content attention-grabbing, long-lasting, and highly sharable.

Similarly, innovative marketing techniques will give you a significant edge over your competitors. You can judge a video marketing agency’s creativity if they pitch unique ideas, creative storytelling, and innovative marketing approaches. Watch out for the reviews to determine if the company has a proven record of creativity in their field.

Step 6 Take Optimization Seriously

Creative video content is useless if it cannot reach the most targeted audiences. The reach in the digital world depends on optimization. That is why when you choose a marketing video agency near you, ensure they understand optimization principles. Proper search engine optimization helps a video rank higher in search results and get more organic audiences.

Optimization techniques vary for search engines, video streaming websites, and social media platforms. A video marketing agency should have expertise in optimization for organic reach and generating leads.

Step 7 Dive Into the Process

You should choose a video agency that is more open about its operation and process of execution. They must explain the entire process, from concept development to final delivery. Similarly, they should be open to suggestions, flexible in approaches, and adaptable during challenges.

Understanding the execution process will help you determine instinctively if the agency is worth your investment. There should be clarity in the thought process and executive plan with deadline and budget for your peace of mind and satisfaction.

Step 8 Focus on Communication

Communication is a highly underrated skill in the professional world, especially when outsourcing your work to an agency. Without proper communication, there cannot be a proper collaboration with the video marketing company. If you cannot share your feedback or get involved in the required process, your goals and objectives will stay unachieved.

Therefore, while discussing the execution plan, you should emphasize communication. For example, you can check how often you will get updates and how responsive and proactive the agency will be with suggestions and feedback. Communication enhances transparency in execution and boosts customer satisfaction.

Step 9 Request a Proposal

You must have shortlisted a few high-quality video marketing companies following the steps mentioned so far. It is time to request a proposal or quotation from the interested agencies. You should reiterate your goals, objectives, expectations, and requirements so the agencies can provide tailored proposals accordingly.

You can also clarify any doubts and assess their professionalism and communication well. The proposals can reveal the level of service you will get. The more detailed the proposal, the deeper you can evaluate the service and make the final selection accordingly.

Step 10 Evaluate Return on Investment

Last but not least, you should compare the prices to evaluate which proposals offer more value for your money. You should also calculate your return on investment so that your investment brings in the expected results without damaging you monetarily. You will also get to know the hidden charges and deliveries, and you should consider an agency that mentions them upfront for transparency. Finally, trust your assessment and instinct and select the best promotional video production company to take your business to the next level.

Conclusion

Video marketing is a crucial step in the path to success of a company in today’s world. That is why you should not compromise quality when choosing a video marketing company for your brand. We have explained in a step-by-step process how you can land the best-quality video marketing agency. Trust the process, execute the steps minutely, and get the agency onboard that will take your business to heights never imagined.

Are You Seeking an Answer for What Is a LUT in the Video? In This Article, We Will Provide You with Detailed Information About LUTs and Their Utility

In video editing, you mainly face problems related to color grading and lower attractiveness of video. To cater to these issues, you can use the LUTs because they can upscale the performance of your video in no time. Yet, if you are not familiar with the concept of LUTs, this article is for you. Here, we will discuss the meaning of having LUTs in editing and other metrics of this exceptional element.

By the end of this article, you will also discover a tool that will help you with LUTs video editing. Thus, let’s get below to learn more about LUTs.

Part 1: What Do You Know About LUTs?

LUTs are data files that stand for Look-Up Tables. These are used in video editing because they have mathematical algorithms that can color-transform both videos and photos. LUTs can also upscale the contrast and color grading of simple videos and make them color-friendly. If you are a filmmaker or a videographer, you should be familiar with the concept of LUTs.

LUTs video editing also ensures that white balance and all the color metrics in your videos are consistent so they can be used for professional purposes. Moreover, you can also implement your creativity in the video with them. There are several formats of LUTs, such as 3DL, CUBE, DAT, CSP, and more, that you can discover in various editing tools. You can find them across several platforms, such as Adobe Photoshop, DaVinci Resolve, and more.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: What Are the Different Types of LUTs Available for Utility?

To fully understand LUT editing, you need to be aware of the types of LUTs. In this section, we will discuss the types of LUTs. Have a look below to find out more about them:

Technical LUTs

You can use technical LUTs for postproduction editing. It can help with gamma correction, white balance adjustments, and color grading. Moreover, the main purpose of using this LUT is to ensure consistency in the videos.

Creative LUTs

If you are an artist and want to work on art photos and videos, you can use creative LUTs. With this, you can adjust colors and contrast to customize the outlook of your media. Moreover, it can also create cozy and environment-friendly looks in your videos.

Camera Specific LUTs

As the name indicates, you can use camera-specific LUTs to work with different camera brands. The camera can lead to several color dysfunctionality, but you can correct them with camera-specific LUTs. It never compromises the quality of the video, so you can use it without any issues.

Display LUTs

If you wish to customize the colors of videos or photos for a specific display device, this is your best option. It can modify the video as per the computer or television specifications. Above all, you can match the output look of your video with your intentional look with this.

Input LUTs

With this, you can manage the colors of your video from the beginning. It can help you to apply a consistent starting point to your video in an optimized manner.

Part 3: Why Are LUTs Beneficial in the Current Video Editing Fraternity?

There are several reasons that show that LUTs are beneficial for the current video editing fraternity. While you have learned some important points explaining what are LUTs, here are some of the reasons explaining their importance:

Improved Color Grading

By using LUTs, you can apply predesigned colors to the videos and photos. It can save you both time and effort and fasten the procedure of working. Thus, if you are working on tight deadlines, this can be your savior.

Highest Consistency

If you don’t have consistency in your videos, no one will watch them for a long time. To solve this issue, you can use LUTs because they can add a sense of consistency to any type of video.

Creativity Ratio

There is a wide array of creative options in LUTs. From adding vibrant colors to modifying styles, LUTs can help you with everything. Thus, it is an optimized solution to add creativity to videos.

Compatibility of LUTs

LUTs are compatible with a considerable number of video editing software. So, you can also streamline your workflow efficiency with the help of LUTs while editing your favorite videos.

Part 4: What Do You Believe About The Future of LUTs in the Video Industry?

In this digital world, you need to work with the most modernized solutions to solve your digital problems. We all make videos and photos, but bad colors can degrade their performance and attractiveness. For this reason, you can use LUTs editing. However, to import or apply LUTs, you need to know the best video editing platform.

The best and most optimized platform that can be used for this purpose is Wondershare Filmora . With this tool, you can apply LUTs to the videos and can also preview them before actually downloading the video. Other than this, it also has an effect mask by which you can apply special effect filters to the videos. It also offers video cover and export process optimization.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Key Features of Wondershare Filmora

Wondershare Filmora has built much in LUTs video editing over time. From changing its existence from a category to a dedicated section, Filmora has come a long way. Find out some important features about Filmora and its exceptional functionality:

• With Filmora, you can optimize the cache file management along with using the feedback channels.
• You can make the interface adjustments and can also customize the intensity of LUTs from 0 to 100%.
• There are several adjustment filters in it, and you can also work on several types of videos with it, including travel and more.

Conclusion

In the following article, you have learned what are LUTs in video editing. From the definition to the compatible video editing software, you can find everything about LUTs above. Moreover, there are several types of LUTs, and you can use them as per your need. If you are looking for a platform to apply LUTs to the video, the answer is Wondershare Filmora.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: What Are the Different Types of LUTs Available for Utility?

To fully understand LUT editing, you need to be aware of the types of LUTs. In this section, we will discuss the types of LUTs. Have a look below to find out more about them:

Technical LUTs

You can use technical LUTs for postproduction editing. It can help with gamma correction, white balance adjustments, and color grading. Moreover, the main purpose of using this LUT is to ensure consistency in the videos.

Creative LUTs

If you are an artist and want to work on art photos and videos, you can use creative LUTs. With this, you can adjust colors and contrast to customize the outlook of your media. Moreover, it can also create cozy and environment-friendly looks in your videos.

Camera Specific LUTs

As the name indicates, you can use camera-specific LUTs to work with different camera brands. The camera can lead to several color dysfunctionality, but you can correct them with camera-specific LUTs. It never compromises the quality of the video, so you can use it without any issues.

Display LUTs

If you wish to customize the colors of videos or photos for a specific display device, this is your best option. It can modify the video as per the computer or television specifications. Above all, you can match the output look of your video with your intentional look with this.

Input LUTs

With this, you can manage the colors of your video from the beginning. It can help you to apply a consistent starting point to your video in an optimized manner.

Part 3: Why Are LUTs Beneficial in the Current Video Editing Fraternity?

There are several reasons that show that LUTs are beneficial for the current video editing fraternity. While you have learned some important points explaining what are LUTs, here are some of the reasons explaining their importance:

Improved Color Grading

By using LUTs, you can apply predesigned colors to the videos and photos. It can save you both time and effort and fasten the procedure of working. Thus, if you are working on tight deadlines, this can be your savior.

Highest Consistency

If you don’t have consistency in your videos, no one will watch them for a long time. To solve this issue, you can use LUTs because they can add a sense of consistency to any type of video.

Creativity Ratio

There is a wide array of creative options in LUTs. From adding vibrant colors to modifying styles, LUTs can help you with everything. Thus, it is an optimized solution to add creativity to videos.

Compatibility of LUTs

LUTs are compatible with a considerable number of video editing software. So, you can also streamline your workflow efficiency with the help of LUTs while editing your favorite videos.

Part 4: What Do You Believe About The Future of LUTs in the Video Industry?

In this digital world, you need to work with the most modernized solutions to solve your digital problems. We all make videos and photos, but bad colors can degrade their performance and attractiveness. For this reason, you can use LUTs editing. However, to import or apply LUTs, you need to know the best video editing platform.

The best and most optimized platform that can be used for this purpose is Wondershare Filmora . With this tool, you can apply LUTs to the videos and can also preview them before actually downloading the video. Other than this, it also has an effect mask by which you can apply special effect filters to the videos. It also offers video cover and export process optimization.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Key Features of Wondershare Filmora

Wondershare Filmora has built much in LUTs video editing over time. From changing its existence from a category to a dedicated section, Filmora has come a long way. Find out some important features about Filmora and its exceptional functionality:

• With Filmora, you can optimize the cache file management along with using the feedback channels.
• You can make the interface adjustments and can also customize the intensity of LUTs from 0 to 100%.
• There are several adjustment filters in it, and you can also work on several types of videos with it, including travel and more.

Conclusion

In the following article, you have learned what are LUTs in video editing. From the definition to the compatible video editing software, you can find everything about LUTs above. Moreover, there are several types of LUTs, and you can use them as per your need. If you are looking for a platform to apply LUTs to the video, the answer is Wondershare Filmora.

A Full Review of Leeming LUT Pro

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials are provided by the official channel

Try It Free Try It Free

Color grading can be a tedious process, especially if you don’t have the technical skills required to achieve the desired result. That’s where a LUT can come in handy. So, what is a LUT?

LUT stands for “look up table.” Simply put, a LUT is a color preset that you can apply to your video footage to speed up the color grading process. While LUTs are commonly used to speed up the color grading process, they can also be used for other tasks, such as color transfer between software, monitor calibration, and more.

In this article, we’ll explore a particular LUT – Leeming LUT Pro™ and how you can use it in various video editors.

In this article

01 What is Leeming LUT Pro™?

02 Supported Cameras of Leeming LUT Pro™

03 How to Import and Use Leeming LUT Pro™ in Different Video Editors

What is Leeming LUT Pro™?

Leeming LUT Pro™ is the world’s first unified, corrective Look Up Table (LUT) system for supported cameras. It’s designed to maximize dynamic range, fix skin tones, remove unwanted color casts and provide an accurate Rec709 starting point for further creative color grading.

The Pro LUTs are designed for perfect Rec709 colorimetry and have a linear luma curve, with an average measured dE(2000) of less than 1. As a result, they are visually indistinguishable from reality to the human eye.

Athena LUTs are a brighter version of Pro. They are designed around how the eye sees while retaining the same perfect colorimetry as Pro.

Supported Cameras of Leeming LUT Pro™

• Panasonic G Series: All G series cameras with Cine-D, V-LogL, and HLG for Rec709
• Panasonic S Series: All S series cameras with V-Log, V-Log BRAW, V-Log ProRes RAW, Cine-D, Cine-D2, and HLG for Rec709
• Fujifilm X Series: All X Series cameras with F-Log, Eterna Cinema, Pro Neg Std, and HLG for Rec709
• Canon R Series: All R series cameras with the Faithful Picture Style, C-Log, C-Log3, and CanonRAW
• Canon C Series: All C series cameras with BT.709, C-Log2, C-Log3, HDR-PQ for Rec709, and HLG for Rec709
• Blackmagic Pocket 4K/6K/6K Pro: All cameras with Gen 4 or Gen5 Film
• Blackmagic Pocket/Micro: Older cameras with Gen1 Film
• Nikon Z Series: All cameras with N-Log, Flat
• Sony A Series: All cameras with Picture profile menus, like the A7, with Cine2, S-Log2, S-Log3, HLG/3 for Rec709, and S-Cinetone
• JVC: GY-LS300 with J-Log1
• RunCam: 5 Orange Normal, Flat
• GoPro: 6,7 8, 9 & 10 ProTune, 4 & 5 ProTune, Session ProTune
• DJI: Mavic3, Phantom 4 Pro, Air 2S, Mavic 2 Pro, Mavic Air 2, Mini Series, Mavic Air, Mavic Pro, Pocket 2, Osmo Pocket, Osmo Action, X5 Series

How to Import and Use Leeming LUT Pro™ in Different Video Editors

Leeming LUT Pro™ is supported by various video editors, coloring software, and motion graphics programs, such as:

• Final Cut Pro X
• Avid Media Composer
• DaVinci Resolve
• Adobe Premiere Pro
• Adobe After Effects
• Magix Vegas
• Grass Valley Edius
• Lightworks
• Cyberlink PowerDirector
• LumaFusion

Next, we’ll explore how you can use Leeming LUT in some popular video editors.

1. How to Use Leeming LUT in FCPX

Follow these steps to use Leeming LUT in Final Cut Pro:

Step 1. Import Footage

Launch Final Cut Pro and import your footage. To import your footage, navigate to the top left corner and click on the import icon (the arrow pointing downwards).

In the window that opens, your camera or device name should appear in the left column under devices.

Click on your camera or device to display the media you want to import. Then select the media you want to import and click on the import selected button in the bottom right corner to import your footage.

Step 2. Highlight the Footage

Highlight all the footage by clicking and dragging your pointer over the footage or press Command + A to select all the footage.

Step 3. Open the Inspector

After highlighting all the footage, open the Inspector menu and click the little i icon. Then go down to the bottom of the Inspector and switch from Basic to General.

Step 4. Select the Camera LUT Option

Select Camera LUT from the options under General and click on the Add Custom Camera LUT option.

Step 5. Import Leeming LUTs into FCPX

Find the folder where your Leeming LUTs are stored and import them into Final Cut Pro by clicking on Open.

Step 6. Select the LUT

Once imported, go back to the Camera LUT option under General and click on it. Then scroll down the available options and select your Leeming LUT under the Custom Camera options.

Finally, click the profile you used to apply it to your footage.

2. How to Use Leeming LUT in PowerDirector

Follow these steps to use a LUT in PowerDirector:

Step 1. Launch PowerDirector

Open PowerDirector and select Full Mode.

Step 2. Import Media

Click the import button and then select Import Media Folder to import the video footage you want to apply the Leeming LUT to.

Step 3. Add Footage to Timeline

Drag and drop the imported video footage into your project’s timeline.

Step 4. Select the Fix/Enhance Option

Click on the video clip on the timeline and choose the Fix/Enhance option.

Step 5. Select the Color Presets & CLUTs Option

In the top left window that opens above the timeline, select the Color Presets & CLUTs option under Enhance.

Step 6. Apply the Leeming LUT to the Footage

Click on the import button in the panel to import the Leeming LUT file. Once imported, apply it to give your video a more vibrant look.

Part 5: Bonus! Use Filmora – Easy to Use Video Editor for Color LUTs

Besides Final Cut Pro and PowerDirector, Filmora is another excellent video editing software that you can use to apply LUTs to your video.

Designed for beginners and intermediate users, Filmora is an intuitive yet powerful video editing software.

For instance, you can apply 3D LUTs to your video using Filmora. Unlike 1D LUTs, which can only control one value setting, 3D LUTs can allow you to control various value settings. As a result, 3D LUTs can give you more control over specific color values in your video.

Here’s how you can apply LUTs using Filmora:

Step 1. Import the Footage

Launch Filmora and choose New Project. In the New Project window that opens, import the video you want to apply the LUT to by clicking on Import and selecting one of the drop-down options.

Step 2. Add the Video to the Timeline

Drag and drop the video into your project’s timeline.

Step 3. Open the Color Tab

Double click the video on the timeline to select it. Once it’s selected, go to the top left panel and click on the color tab.

Step 4. Apply a LUT to the Video

Under the color tab, navigate to the 3D LUT option and select one of the available options in the 3D LUT drop-down menu to apply a LUT.

Many LUTs are named after popular TV shows and series whose visual styles they mimic, such as Batman, House of Cards, Game of Thrones, Mission Impossible, Harry Potter, Star Wars, and more.

Once you apply a LUT, you can see your changes in the Preview Window. Besides using the preset LUTs, Filmora also allows you to use custom LUTs. Instead of choosing one of the presets, click on the Load New LUT option to import your custom LUT into Filmora.

Step 5. Make Fine Adjustments

Once you apply a LUT, Filmora can allow you to make further modifications to the video. Click on the Advanced button at the bottom of the color tab to view advanced color correction options.

In the new window that opens, you can adjust several things, such as color, light, HSL, and more. You can also choose from a variety of other available presets.

Step 6. Save the Changes

Once you’re satisfied with the changes you’ve applied, click on the OK button in the lower right corner to save the changes.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

LUTs are a fast way to color grade your footage after color correction. However, to ensure your LUTs work effectively, here are some important guidelines you should observe when using LUTs:

• Ensure your footage matches from shot to shot, especially if you’re applying LUTs to multiple clips.
• Ensure your exposure is correct before using LUTs. You can use a histogram to help you set the exposure.
• Ensure you apply LUTs to a video that’s been properly color corrected.
• Make small adjustments to things, such as brightness, saturation, contrast, exposure, color temperature, and tint for best results.
• Test out various LUTs before settling for one because shooting conditions can drastically affect how different LUTs look.

Ultimately, LUTs are an excellent way to make your video more cinematic. If you don’t have advanced video editing skills or prior experience working with LUTs, don’t worry. Filmora is a user-friendly video editing software that allows you to quickly apply LUTs with no video editing experience. Just download Filmora for free to get started.

Try It Free Try It Free

Color grading can be a tedious process, especially if you don’t have the technical skills required to achieve the desired result. That’s where a LUT can come in handy. So, what is a LUT?

LUT stands for “look up table.” Simply put, a LUT is a color preset that you can apply to your video footage to speed up the color grading process. While LUTs are commonly used to speed up the color grading process, they can also be used for other tasks, such as color transfer between software, monitor calibration, and more.

In this article, we’ll explore a particular LUT – Leeming LUT Pro™ and how you can use it in various video editors.

In this article

01 What is Leeming LUT Pro™?

02 Supported Cameras of Leeming LUT Pro™

03 How to Import and Use Leeming LUT Pro™ in Different Video Editors

What is Leeming LUT Pro™?

Leeming LUT Pro™ is the world’s first unified, corrective Look Up Table (LUT) system for supported cameras. It’s designed to maximize dynamic range, fix skin tones, remove unwanted color casts and provide an accurate Rec709 starting point for further creative color grading.

The Pro LUTs are designed for perfect Rec709 colorimetry and have a linear luma curve, with an average measured dE(2000) of less than 1. As a result, they are visually indistinguishable from reality to the human eye.

Athena LUTs are a brighter version of Pro. They are designed around how the eye sees while retaining the same perfect colorimetry as Pro.

Supported Cameras of Leeming LUT Pro™

• Panasonic G Series: All G series cameras with Cine-D, V-LogL, and HLG for Rec709
• Panasonic S Series: All S series cameras with V-Log, V-Log BRAW, V-Log ProRes RAW, Cine-D, Cine-D2, and HLG for Rec709
• Fujifilm X Series: All X Series cameras with F-Log, Eterna Cinema, Pro Neg Std, and HLG for Rec709
• Canon R Series: All R series cameras with the Faithful Picture Style, C-Log, C-Log3, and CanonRAW
• Canon C Series: All C series cameras with BT.709, C-Log2, C-Log3, HDR-PQ for Rec709, and HLG for Rec709
• Blackmagic Pocket 4K/6K/6K Pro: All cameras with Gen 4 or Gen5 Film
• Blackmagic Pocket/Micro: Older cameras with Gen1 Film
• Nikon Z Series: All cameras with N-Log, Flat
• Sony A Series: All cameras with Picture profile menus, like the A7, with Cine2, S-Log2, S-Log3, HLG/3 for Rec709, and S-Cinetone
• JVC: GY-LS300 with J-Log1
• RunCam: 5 Orange Normal, Flat
• GoPro: 6,7 8, 9 & 10 ProTune, 4 & 5 ProTune, Session ProTune
• DJI: Mavic3, Phantom 4 Pro, Air 2S, Mavic 2 Pro, Mavic Air 2, Mini Series, Mavic Air, Mavic Pro, Pocket 2, Osmo Pocket, Osmo Action, X5 Series

How to Import and Use Leeming LUT Pro™ in Different Video Editors

Leeming LUT Pro™ is supported by various video editors, coloring software, and motion graphics programs, such as:

• Final Cut Pro X
• Avid Media Composer
• DaVinci Resolve
• Adobe Premiere Pro
• Adobe After Effects
• Magix Vegas
• Grass Valley Edius
• Lightworks
• Cyberlink PowerDirector
• LumaFusion

Next, we’ll explore how you can use Leeming LUT in some popular video editors.

1. How to Use Leeming LUT in FCPX

Follow these steps to use Leeming LUT in Final Cut Pro:

Step 1. Import Footage

Launch Final Cut Pro and import your footage. To import your footage, navigate to the top left corner and click on the import icon (the arrow pointing downwards).

In the window that opens, your camera or device name should appear in the left column under devices.

Click on your camera or device to display the media you want to import. Then select the media you want to import and click on the import selected button in the bottom right corner to import your footage.

Step 2. Highlight the Footage

Highlight all the footage by clicking and dragging your pointer over the footage or press Command + A to select all the footage.

Step 3. Open the Inspector

After highlighting all the footage, open the Inspector menu and click the little i icon. Then go down to the bottom of the Inspector and switch from Basic to General.

Step 4. Select the Camera LUT Option

Select Camera LUT from the options under General and click on the Add Custom Camera LUT option.

Step 5. Import Leeming LUTs into FCPX

Find the folder where your Leeming LUTs are stored and import them into Final Cut Pro by clicking on Open.

Step 6. Select the LUT

Once imported, go back to the Camera LUT option under General and click on it. Then scroll down the available options and select your Leeming LUT under the Custom Camera options.

Finally, click the profile you used to apply it to your footage.

2. How to Use Leeming LUT in PowerDirector

Follow these steps to use a LUT in PowerDirector:

Step 1. Launch PowerDirector

Open PowerDirector and select Full Mode.

Step 2. Import Media

Click the import button and then select Import Media Folder to import the video footage you want to apply the Leeming LUT to.

Step 3. Add Footage to Timeline

Drag and drop the imported video footage into your project’s timeline.

Step 4. Select the Fix/Enhance Option

Click on the video clip on the timeline and choose the Fix/Enhance option.

Step 5. Select the Color Presets & CLUTs Option

In the top left window that opens above the timeline, select the Color Presets & CLUTs option under Enhance.

Step 6. Apply the Leeming LUT to the Footage

Click on the import button in the panel to import the Leeming LUT file. Once imported, apply it to give your video a more vibrant look.

Part 5: Bonus! Use Filmora – Easy to Use Video Editor for Color LUTs

Besides Final Cut Pro and PowerDirector, Filmora is another excellent video editing software that you can use to apply LUTs to your video.

Designed for beginners and intermediate users, Filmora is an intuitive yet powerful video editing software.

For instance, you can apply 3D LUTs to your video using Filmora. Unlike 1D LUTs, which can only control one value setting, 3D LUTs can allow you to control various value settings. As a result, 3D LUTs can give you more control over specific color values in your video.

Here’s how you can apply LUTs using Filmora:

Step 1. Import the Footage

Launch Filmora and choose New Project. In the New Project window that opens, import the video you want to apply the LUT to by clicking on Import and selecting one of the drop-down options.

Step 2. Add the Video to the Timeline

Drag and drop the video into your project’s timeline.

Step 3. Open the Color Tab

Double click the video on the timeline to select it. Once it’s selected, go to the top left panel and click on the color tab.

Step 4. Apply a LUT to the Video

Under the color tab, navigate to the 3D LUT option and select one of the available options in the 3D LUT drop-down menu to apply a LUT.

Many LUTs are named after popular TV shows and series whose visual styles they mimic, such as Batman, House of Cards, Game of Thrones, Mission Impossible, Harry Potter, Star Wars, and more.

Once you apply a LUT, you can see your changes in the Preview Window. Besides using the preset LUTs, Filmora also allows you to use custom LUTs. Instead of choosing one of the presets, click on the Load New LUT option to import your custom LUT into Filmora.

Step 5. Make Fine Adjustments

Once you apply a LUT, Filmora can allow you to make further modifications to the video. Click on the Advanced button at the bottom of the color tab to view advanced color correction options.

In the new window that opens, you can adjust several things, such as color, light, HSL, and more. You can also choose from a variety of other available presets.

Step 6. Save the Changes

Once you’re satisfied with the changes you’ve applied, click on the OK button in the lower right corner to save the changes.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

LUTs are a fast way to color grade your footage after color correction. However, to ensure your LUTs work effectively, here are some important guidelines you should observe when using LUTs:

• Ensure your footage matches from shot to shot, especially if you’re applying LUTs to multiple clips.
• Ensure your exposure is correct before using LUTs. You can use a histogram to help you set the exposure.
• Ensure you apply LUTs to a video that’s been properly color corrected.
• Make small adjustments to things, such as brightness, saturation, contrast, exposure, color temperature, and tint for best results.
• Test out various LUTs before settling for one because shooting conditions can drastically affect how different LUTs look.

Ultimately, LUTs are an excellent way to make your video more cinematic. If you don’t have advanced video editing skills or prior experience working with LUTs, don’t worry. Filmora is a user-friendly video editing software that allows you to quickly apply LUTs with no video editing experience. Just download Filmora for free to get started.

Try It Free Try It Free

Color grading can be a tedious process, especially if you don’t have the technical skills required to achieve the desired result. That’s where a LUT can come in handy. So, what is a LUT?

LUT stands for “look up table.” Simply put, a LUT is a color preset that you can apply to your video footage to speed up the color grading process. While LUTs are commonly used to speed up the color grading process, they can also be used for other tasks, such as color transfer between software, monitor calibration, and more.

In this article, we’ll explore a particular LUT – Leeming LUT Pro™ and how you can use it in various video editors.

In this article

01 What is Leeming LUT Pro™?

02 Supported Cameras of Leeming LUT Pro™

03 How to Import and Use Leeming LUT Pro™ in Different Video Editors

What is Leeming LUT Pro™?

Leeming LUT Pro™ is the world’s first unified, corrective Look Up Table (LUT) system for supported cameras. It’s designed to maximize dynamic range, fix skin tones, remove unwanted color casts and provide an accurate Rec709 starting point for further creative color grading.

The Pro LUTs are designed for perfect Rec709 colorimetry and have a linear luma curve, with an average measured dE(2000) of less than 1. As a result, they are visually indistinguishable from reality to the human eye.

Athena LUTs are a brighter version of Pro. They are designed around how the eye sees while retaining the same perfect colorimetry as Pro.

Supported Cameras of Leeming LUT Pro™

• Panasonic G Series: All G series cameras with Cine-D, V-LogL, and HLG for Rec709
• Panasonic S Series: All S series cameras with V-Log, V-Log BRAW, V-Log ProRes RAW, Cine-D, Cine-D2, and HLG for Rec709
• Fujifilm X Series: All X Series cameras with F-Log, Eterna Cinema, Pro Neg Std, and HLG for Rec709
• Canon R Series: All R series cameras with the Faithful Picture Style, C-Log, C-Log3, and CanonRAW
• Canon C Series: All C series cameras with BT.709, C-Log2, C-Log3, HDR-PQ for Rec709, and HLG for Rec709
• Blackmagic Pocket 4K/6K/6K Pro: All cameras with Gen 4 or Gen5 Film
• Blackmagic Pocket/Micro: Older cameras with Gen1 Film
• Nikon Z Series: All cameras with N-Log, Flat
• Sony A Series: All cameras with Picture profile menus, like the A7, with Cine2, S-Log2, S-Log3, HLG/3 for Rec709, and S-Cinetone
• JVC: GY-LS300 with J-Log1
• RunCam: 5 Orange Normal, Flat
• GoPro: 6,7 8, 9 & 10 ProTune, 4 & 5 ProTune, Session ProTune
• DJI: Mavic3, Phantom 4 Pro, Air 2S, Mavic 2 Pro, Mavic Air 2, Mini Series, Mavic Air, Mavic Pro, Pocket 2, Osmo Pocket, Osmo Action, X5 Series

How to Import and Use Leeming LUT Pro™ in Different Video Editors

Leeming LUT Pro™ is supported by various video editors, coloring software, and motion graphics programs, such as:

• Final Cut Pro X
• Avid Media Composer
• DaVinci Resolve
• Adobe Premiere Pro
• Adobe After Effects
• Magix Vegas
• Grass Valley Edius
• Lightworks
• Cyberlink PowerDirector
• LumaFusion

Next, we’ll explore how you can use Leeming LUT in some popular video editors.

1. How to Use Leeming LUT in FCPX

Follow these steps to use Leeming LUT in Final Cut Pro:

Step 1. Import Footage

Launch Final Cut Pro and import your footage. To import your footage, navigate to the top left corner and click on the import icon (the arrow pointing downwards).

In the window that opens, your camera or device name should appear in the left column under devices.

Click on your camera or device to display the media you want to import. Then select the media you want to import and click on the import selected button in the bottom right corner to import your footage.

Step 2. Highlight the Footage

Highlight all the footage by clicking and dragging your pointer over the footage or press Command + A to select all the footage.

Step 3. Open the Inspector

After highlighting all the footage, open the Inspector menu and click the little i icon. Then go down to the bottom of the Inspector and switch from Basic to General.

Step 4. Select the Camera LUT Option

Select Camera LUT from the options under General and click on the Add Custom Camera LUT option.

Step 5. Import Leeming LUTs into FCPX

Find the folder where your Leeming LUTs are stored and import them into Final Cut Pro by clicking on Open.

Step 6. Select the LUT

Once imported, go back to the Camera LUT option under General and click on it. Then scroll down the available options and select your Leeming LUT under the Custom Camera options.

Finally, click the profile you used to apply it to your footage.

2. How to Use Leeming LUT in PowerDirector

Follow these steps to use a LUT in PowerDirector:

Step 1. Launch PowerDirector

Open PowerDirector and select Full Mode.

Step 2. Import Media

Click the import button and then select Import Media Folder to import the video footage you want to apply the Leeming LUT to.

Step 3. Add Footage to Timeline

Drag and drop the imported video footage into your project’s timeline.

Step 4. Select the Fix/Enhance Option

Click on the video clip on the timeline and choose the Fix/Enhance option.

Step 5. Select the Color Presets & CLUTs Option

In the top left window that opens above the timeline, select the Color Presets & CLUTs option under Enhance.

Step 6. Apply the Leeming LUT to the Footage

Click on the import button in the panel to import the Leeming LUT file. Once imported, apply it to give your video a more vibrant look.

Part 5: Bonus! Use Filmora – Easy to Use Video Editor for Color LUTs

Besides Final Cut Pro and PowerDirector, Filmora is another excellent video editing software that you can use to apply LUTs to your video.

Designed for beginners and intermediate users, Filmora is an intuitive yet powerful video editing software.

For instance, you can apply 3D LUTs to your video using Filmora. Unlike 1D LUTs, which can only control one value setting, 3D LUTs can allow you to control various value settings. As a result, 3D LUTs can give you more control over specific color values in your video.

Here’s how you can apply LUTs using Filmora:

Step 1. Import the Footage

Launch Filmora and choose New Project. In the New Project window that opens, import the video you want to apply the LUT to by clicking on Import and selecting one of the drop-down options.

Step 2. Add the Video to the Timeline

Drag and drop the video into your project’s timeline.

Step 3. Open the Color Tab

Double click the video on the timeline to select it. Once it’s selected, go to the top left panel and click on the color tab.

Step 4. Apply a LUT to the Video

Under the color tab, navigate to the 3D LUT option and select one of the available options in the 3D LUT drop-down menu to apply a LUT.

Many LUTs are named after popular TV shows and series whose visual styles they mimic, such as Batman, House of Cards, Game of Thrones, Mission Impossible, Harry Potter, Star Wars, and more.

Once you apply a LUT, you can see your changes in the Preview Window. Besides using the preset LUTs, Filmora also allows you to use custom LUTs. Instead of choosing one of the presets, click on the Load New LUT option to import your custom LUT into Filmora.

Step 5. Make Fine Adjustments

Once you apply a LUT, Filmora can allow you to make further modifications to the video. Click on the Advanced button at the bottom of the color tab to view advanced color correction options.

In the new window that opens, you can adjust several things, such as color, light, HSL, and more. You can also choose from a variety of other available presets.

Step 6. Save the Changes

Once you’re satisfied with the changes you’ve applied, click on the OK button in the lower right corner to save the changes.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

LUTs are a fast way to color grade your footage after color correction. However, to ensure your LUTs work effectively, here are some important guidelines you should observe when using LUTs:

• Ensure your footage matches from shot to shot, especially if you’re applying LUTs to multiple clips.
• Ensure your exposure is correct before using LUTs. You can use a histogram to help you set the exposure.
• Ensure you apply LUTs to a video that’s been properly color corrected.
• Make small adjustments to things, such as brightness, saturation, contrast, exposure, color temperature, and tint for best results.
• Test out various LUTs before settling for one because shooting conditions can drastically affect how different LUTs look.

Ultimately, LUTs are an excellent way to make your video more cinematic. If you don’t have advanced video editing skills or prior experience working with LUTs, don’t worry. Filmora is a user-friendly video editing software that allows you to quickly apply LUTs with no video editing experience. Just download Filmora for free to get started.

Try It Free Try It Free

Color grading can be a tedious process, especially if you don’t have the technical skills required to achieve the desired result. That’s where a LUT can come in handy. So, what is a LUT?

LUT stands for “look up table.” Simply put, a LUT is a color preset that you can apply to your video footage to speed up the color grading process. While LUTs are commonly used to speed up the color grading process, they can also be used for other tasks, such as color transfer between software, monitor calibration, and more.

In this article, we’ll explore a particular LUT – Leeming LUT Pro™ and how you can use it in various video editors.

In this article

01 What is Leeming LUT Pro™?

02 Supported Cameras of Leeming LUT Pro™

03 How to Import and Use Leeming LUT Pro™ in Different Video Editors

What is Leeming LUT Pro™?

Leeming LUT Pro™ is the world’s first unified, corrective Look Up Table (LUT) system for supported cameras. It’s designed to maximize dynamic range, fix skin tones, remove unwanted color casts and provide an accurate Rec709 starting point for further creative color grading.

The Pro LUTs are designed for perfect Rec709 colorimetry and have a linear luma curve, with an average measured dE(2000) of less than 1. As a result, they are visually indistinguishable from reality to the human eye.

Athena LUTs are a brighter version of Pro. They are designed around how the eye sees while retaining the same perfect colorimetry as Pro.

Supported Cameras of Leeming LUT Pro™

• Panasonic G Series: All G series cameras with Cine-D, V-LogL, and HLG for Rec709
• Panasonic S Series: All S series cameras with V-Log, V-Log BRAW, V-Log ProRes RAW, Cine-D, Cine-D2, and HLG for Rec709
• Fujifilm X Series: All X Series cameras with F-Log, Eterna Cinema, Pro Neg Std, and HLG for Rec709
• Canon R Series: All R series cameras with the Faithful Picture Style, C-Log, C-Log3, and CanonRAW
• Canon C Series: All C series cameras with BT.709, C-Log2, C-Log3, HDR-PQ for Rec709, and HLG for Rec709
• Blackmagic Pocket 4K/6K/6K Pro: All cameras with Gen 4 or Gen5 Film
• Blackmagic Pocket/Micro: Older cameras with Gen1 Film
• Nikon Z Series: All cameras with N-Log, Flat
• Sony A Series: All cameras with Picture profile menus, like the A7, with Cine2, S-Log2, S-Log3, HLG/3 for Rec709, and S-Cinetone
• JVC: GY-LS300 with J-Log1
• RunCam: 5 Orange Normal, Flat
• GoPro: 6,7 8, 9 & 10 ProTune, 4 & 5 ProTune, Session ProTune
• DJI: Mavic3, Phantom 4 Pro, Air 2S, Mavic 2 Pro, Mavic Air 2, Mini Series, Mavic Air, Mavic Pro, Pocket 2, Osmo Pocket, Osmo Action, X5 Series

How to Import and Use Leeming LUT Pro™ in Different Video Editors

Leeming LUT Pro™ is supported by various video editors, coloring software, and motion graphics programs, such as:

• Final Cut Pro X
• Avid Media Composer
• DaVinci Resolve
• Adobe Premiere Pro
• Adobe After Effects
• Magix Vegas
• Grass Valley Edius
• Lightworks
• Cyberlink PowerDirector
• LumaFusion

Next, we’ll explore how you can use Leeming LUT in some popular video editors.

1. How to Use Leeming LUT in FCPX

Follow these steps to use Leeming LUT in Final Cut Pro:

Step 1. Import Footage

Launch Final Cut Pro and import your footage. To import your footage, navigate to the top left corner and click on the import icon (the arrow pointing downwards).

In the window that opens, your camera or device name should appear in the left column under devices.

Click on your camera or device to display the media you want to import. Then select the media you want to import and click on the import selected button in the bottom right corner to import your footage.

Step 2. Highlight the Footage

Highlight all the footage by clicking and dragging your pointer over the footage or press Command + A to select all the footage.

Step 3. Open the Inspector

After highlighting all the footage, open the Inspector menu and click the little i icon. Then go down to the bottom of the Inspector and switch from Basic to General.

Step 4. Select the Camera LUT Option

Select Camera LUT from the options under General and click on the Add Custom Camera LUT option.

Step 5. Import Leeming LUTs into FCPX

Find the folder where your Leeming LUTs are stored and import them into Final Cut Pro by clicking on Open.

Step 6. Select the LUT

Once imported, go back to the Camera LUT option under General and click on it. Then scroll down the available options and select your Leeming LUT under the Custom Camera options.

Finally, click the profile you used to apply it to your footage.

2. How to Use Leeming LUT in PowerDirector

Follow these steps to use a LUT in PowerDirector:

Step 1. Launch PowerDirector

Open PowerDirector and select Full Mode.

Step 2. Import Media

Click the import button and then select Import Media Folder to import the video footage you want to apply the Leeming LUT to.

Step 3. Add Footage to Timeline

Drag and drop the imported video footage into your project’s timeline.

Step 4. Select the Fix/Enhance Option

Click on the video clip on the timeline and choose the Fix/Enhance option.

Step 5. Select the Color Presets & CLUTs Option

In the top left window that opens above the timeline, select the Color Presets & CLUTs option under Enhance.

Step 6. Apply the Leeming LUT to the Footage

Click on the import button in the panel to import the Leeming LUT file. Once imported, apply it to give your video a more vibrant look.

Part 5: Bonus! Use Filmora – Easy to Use Video Editor for Color LUTs

Besides Final Cut Pro and PowerDirector, Filmora is another excellent video editing software that you can use to apply LUTs to your video.

Designed for beginners and intermediate users, Filmora is an intuitive yet powerful video editing software.

For instance, you can apply 3D LUTs to your video using Filmora. Unlike 1D LUTs, which can only control one value setting, 3D LUTs can allow you to control various value settings. As a result, 3D LUTs can give you more control over specific color values in your video.

Here’s how you can apply LUTs using Filmora:

Step 1. Import the Footage

Launch Filmora and choose New Project. In the New Project window that opens, import the video you want to apply the LUT to by clicking on Import and selecting one of the drop-down options.

Step 2. Add the Video to the Timeline

Drag and drop the video into your project’s timeline.

Step 3. Open the Color Tab

Double click the video on the timeline to select it. Once it’s selected, go to the top left panel and click on the color tab.

Step 4. Apply a LUT to the Video

Under the color tab, navigate to the 3D LUT option and select one of the available options in the 3D LUT drop-down menu to apply a LUT.

Many LUTs are named after popular TV shows and series whose visual styles they mimic, such as Batman, House of Cards, Game of Thrones, Mission Impossible, Harry Potter, Star Wars, and more.

Once you apply a LUT, you can see your changes in the Preview Window. Besides using the preset LUTs, Filmora also allows you to use custom LUTs. Instead of choosing one of the presets, click on the Load New LUT option to import your custom LUT into Filmora.

Step 5. Make Fine Adjustments

Once you apply a LUT, Filmora can allow you to make further modifications to the video. Click on the Advanced button at the bottom of the color tab to view advanced color correction options.

In the new window that opens, you can adjust several things, such as color, light, HSL, and more. You can also choose from a variety of other available presets.

Step 6. Save the Changes

Once you’re satisfied with the changes you’ve applied, click on the OK button in the lower right corner to save the changes.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

LUTs are a fast way to color grade your footage after color correction. However, to ensure your LUTs work effectively, here are some important guidelines you should observe when using LUTs:

• Ensure your footage matches from shot to shot, especially if you’re applying LUTs to multiple clips.
• Ensure your exposure is correct before using LUTs. You can use a histogram to help you set the exposure.
• Ensure you apply LUTs to a video that’s been properly color corrected.
• Make small adjustments to things, such as brightness, saturation, contrast, exposure, color temperature, and tint for best results.
• Test out various LUTs before settling for one because shooting conditions can drastically affect how different LUTs look.

Ultimately, LUTs are an excellent way to make your video more cinematic. If you don’t have advanced video editing skills or prior experience working with LUTs, don’t worry. Filmora is a user-friendly video editing software that allows you to quickly apply LUTs with no video editing experience. Just download Filmora for free to get started.

Basic Knowledge About WMV Format and Best WMV Video Editor

WMV is the default file format for Windows Media Player. It was developed as an alternative to the RealVideo codec for web streaming purposes. WMV can be streamed on the internet and played by various media players. YouTube allows the users to upload WMV file format content.

Now that you know this about WMV format, there are some more details to share, so let’s start. The article understudy will discuss everything in detail; buckle up!

In this article

01 What Is WMV File?

02 Advantage and Disadvantage of WMV Video Format

03 Best MMV Video Editor - Wondershare Filmora

04 How to Edit WMV Video File?

05 WMV VS. MP4: What’s the Difference?

Part 1. What Is WMV File?

WMV file format is from a sequence of video codecs, and it was developed by Microsoft. The full abbreviation of WMV is ‘Windows Media Video.’ WMV is a compressed file container that was made for the Windows Media Framework. It is mainly used for the video content that is to be sold either online or through HD DVDs and Blu-ray Discs.

WMV format files support the encryption for the use with Digital Rights Management (DRM) systems, protecting the content from copywriting and any unlawful production. The WMV file may contain animation, high-definition videos, TV episodes, or video clips.

WMV compresses large files for better data transmission over a network while maintaining quality standards. It is specifically designed to run on all Windows devices. After standardization by the Society of Motion Pictures and Television Engineering (SMPTE), WMV is now considered to be an open standard format.

Part 2. Advantage and Disadvantage of WMV Video Format

Like everything, the WMV file format has its benefits and drawbacks, but not everyone knows much about them. The following section of this article will talk about the benefits and drawbacks; let’s get started!

Advantages of WMV Format

• WMV format is excellent for web videos as it acquires little disc memory space and thus takes less time in loading.
• The files are compressed and have reduced size; hence it is easy to transfer WMV file format via emails etc.
• The format is widely used on Windows and is suitable for storing short animations as well as compressed videos.
• Do you know anything about the compression ratio? Well, if we compare WMV to MPEG-4, WMV format has a 2x compression ratio.
• The format also works on the Web through Google Drive. Also, the quality of the video is maintained with Windows video format.

Disadvantages of WMV Format

• Although the small size is better but not, every application works with the tiny file size as offered by WMV format.
• If you are a Mac user and wish to play WMV files on your Mac, you need plugins like Flip4Mac.

Part 3. Best MMV Video Editor -Wondershare Filmora

Wondershare Filmora has always been on the top of the list whenever we talk about video editing. The software is used worldwide by professionals and also newbies. This is because Filmora provides an endless range of features that can create captivating videos. Let’s share a few features:

• Stabilize Video: Your video might be shaky, or maybe single footage can be shaky. Do you know a way to fix this? Try Stabilize Video feature from Filmora. This feature helps you to smooth all the shaky scenes in your video.
• Motion Tracking: In the editing world, Motion Tracking is the most fun type of feature. With this feature, you can move objects like text, audio, video, elements, etc., by tracking the movements in your video.
• Auto Highlight: Do you know a feature that will save your time and effort? It’s Auto Highlight. The feature spontaneously extracts the highlight from the clip and saves your video trimming time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Part 4. How to Edit WMV Video File?

For editing, Wondershare Filmora is an ideal software to use. Now that you know about Filmora and its stunning features, do you have any knowledge about how to use it? Well, don’t worry. We are here to guide you about how you can edit WMV file format videos in Filmora. Just follow the simple steps shared below:

Step 1: Get the Media File

Start by launching the software on your respective device. Once Filmora opens, you can import the media file by drag and drop. Or else, tap on the ‘File’ tab and move to the ‘Import Media’ option. From the submenu, select the ‘Import Media Files’ option to add the WMV format file.

Step 2: Head to Editor Timeline

You should know that editing is only possible when your file is on the timeline. For that, after a successful file import, simply drag and drop the media file to the timeline and let the fun begins.

Step 3: Add Video Effects

Once the file is in the timeline, start editing. You can add various video effects to your WMV video file from this section. You can get effects like Canvas, Cool Film, Four Seasons, etc., and can also add overlays, filters, etc.

Step 4: Use Title Template

Filmora offers you so many different and cool title templates. You only have to select the best template from the options. You can go for School Pack, Channel Subscribe, Romantic Pack, etc. Moreover, add Lower Thirds, Subtitles, Openers, and a lot more.

Step 5: Export the WMV File

After all the editing is complete, get the WMV format file exported to your device. For that, hit the ‘Export’ button and from the ‘Locals’ section, select your preferred output file format.

Part 5. WMV VS. MP4: What’s the Difference?

MP4 is far more popular than the WMV file format. The world is shifting on the internet; MP4 is widely used and loved online. On the other hand, WMV is popular with Windows users, along with DVD and Blu-ray collectors.

If we talk about the supported software for MP4 and WMV, MP4 has bigger support. WMV is supported by fewer video players and online video editing tools. On the contrary, MP4 is supported by all the video players available for both Windows and Mac users; along with that, every online tool also supports MP4 format for video editing.

Now the world demands quality. In terms of quality, MP4 has better quality than WMV. WMV has lost the battle of quality provision against WMV. MP4 is a larger file than WMV in terms of file size. It is less compressed than WMV format, but the compression gives WMV an advantage over MP4.

Having a compressed file format produces files of smaller size, which can be easily stored. Easy storage of video files makes WMV a better option in places where the quality of the video can be compromised.

Bottom Line

After reading this article, we hope that you have increased your knowledge regarding the WMV file format. We talked about the pros and cons of the WMV format. Moreover, we also shared ways to edit a WMV video with the best video editor, Wondershare Filmora.

Let’s tell you more about the video editing software. Wondershare Filmora is not just a Video Editor; it’s also an Audio Editor with various diverse features like Audio Denoise, Silence Detection, etc. The software is easy to use with a drag and drop facility. You can create and edit stunning videos with the multi-track editor.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 Advantage and Disadvantage of WMV Video Format

03 Best MMV Video Editor - Wondershare Filmora

04 How to Edit WMV Video File?

05 WMV VS. MP4: What’s the Difference?

Part 1. What Is WMV File?

WMV file format is from a sequence of video codecs, and it was developed by Microsoft. The full abbreviation of WMV is ‘Windows Media Video.’ WMV is a compressed file container that was made for the Windows Media Framework. It is mainly used for the video content that is to be sold either online or through HD DVDs and Blu-ray Discs.

WMV format files support the encryption for the use with Digital Rights Management (DRM) systems, protecting the content from copywriting and any unlawful production. The WMV file may contain animation, high-definition videos, TV episodes, or video clips.

WMV compresses large files for better data transmission over a network while maintaining quality standards. It is specifically designed to run on all Windows devices. After standardization by the Society of Motion Pictures and Television Engineering (SMPTE), WMV is now considered to be an open standard format.

Part 2. Advantage and Disadvantage of WMV Video Format

Like everything, the WMV file format has its benefits and drawbacks, but not everyone knows much about them. The following section of this article will talk about the benefits and drawbacks; let’s get started!

Advantages of WMV Format

• WMV format is excellent for web videos as it acquires little disc memory space and thus takes less time in loading.
• The files are compressed and have reduced size; hence it is easy to transfer WMV file format via emails etc.
• The format is widely used on Windows and is suitable for storing short animations as well as compressed videos.
• Do you know anything about the compression ratio? Well, if we compare WMV to MPEG-4, WMV format has a 2x compression ratio.
• The format also works on the Web through Google Drive. Also, the quality of the video is maintained with Windows video format.

Disadvantages of WMV Format

• Although the small size is better but not, every application works with the tiny file size as offered by WMV format.
• If you are a Mac user and wish to play WMV files on your Mac, you need plugins like Flip4Mac.

Part 3. Best MMV Video Editor -Wondershare Filmora

Wondershare Filmora has always been on the top of the list whenever we talk about video editing. The software is used worldwide by professionals and also newbies. This is because Filmora provides an endless range of features that can create captivating videos. Let’s share a few features:

• Stabilize Video: Your video might be shaky, or maybe single footage can be shaky. Do you know a way to fix this? Try Stabilize Video feature from Filmora. This feature helps you to smooth all the shaky scenes in your video.
• Motion Tracking: In the editing world, Motion Tracking is the most fun type of feature. With this feature, you can move objects like text, audio, video, elements, etc., by tracking the movements in your video.
• Auto Highlight: Do you know a feature that will save your time and effort? It’s Auto Highlight. The feature spontaneously extracts the highlight from the clip and saves your video trimming time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Part 4. How to Edit WMV Video File?

For editing, Wondershare Filmora is an ideal software to use. Now that you know about Filmora and its stunning features, do you have any knowledge about how to use it? Well, don’t worry. We are here to guide you about how you can edit WMV file format videos in Filmora. Just follow the simple steps shared below:

Step 1: Get the Media File

Start by launching the software on your respective device. Once Filmora opens, you can import the media file by drag and drop. Or else, tap on the ‘File’ tab and move to the ‘Import Media’ option. From the submenu, select the ‘Import Media Files’ option to add the WMV format file.

Step 2: Head to Editor Timeline

You should know that editing is only possible when your file is on the timeline. For that, after a successful file import, simply drag and drop the media file to the timeline and let the fun begins.

Step 3: Add Video Effects

Once the file is in the timeline, start editing. You can add various video effects to your WMV video file from this section. You can get effects like Canvas, Cool Film, Four Seasons, etc., and can also add overlays, filters, etc.

Step 4: Use Title Template

Filmora offers you so many different and cool title templates. You only have to select the best template from the options. You can go for School Pack, Channel Subscribe, Romantic Pack, etc. Moreover, add Lower Thirds, Subtitles, Openers, and a lot more.

Step 5: Export the WMV File

After all the editing is complete, get the WMV format file exported to your device. For that, hit the ‘Export’ button and from the ‘Locals’ section, select your preferred output file format.

Part 5. WMV VS. MP4: What’s the Difference?

MP4 is far more popular than the WMV file format. The world is shifting on the internet; MP4 is widely used and loved online. On the other hand, WMV is popular with Windows users, along with DVD and Blu-ray collectors.

If we talk about the supported software for MP4 and WMV, MP4 has bigger support. WMV is supported by fewer video players and online video editing tools. On the contrary, MP4 is supported by all the video players available for both Windows and Mac users; along with that, every online tool also supports MP4 format for video editing.

Now the world demands quality. In terms of quality, MP4 has better quality than WMV. WMV has lost the battle of quality provision against WMV. MP4 is a larger file than WMV in terms of file size. It is less compressed than WMV format, but the compression gives WMV an advantage over MP4.

Having a compressed file format produces files of smaller size, which can be easily stored. Easy storage of video files makes WMV a better option in places where the quality of the video can be compromised.

Bottom Line

After reading this article, we hope that you have increased your knowledge regarding the WMV file format. We talked about the pros and cons of the WMV format. Moreover, we also shared ways to edit a WMV video with the best video editor, Wondershare Filmora.

Let’s tell you more about the video editing software. Wondershare Filmora is not just a Video Editor; it’s also an Audio Editor with various diverse features like Audio Denoise, Silence Detection, etc. The software is easy to use with a drag and drop facility. You can create and edit stunning videos with the multi-track editor.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 Advantage and Disadvantage of WMV Video Format

03 Best MMV Video Editor - Wondershare Filmora

04 How to Edit WMV Video File?

05 WMV VS. MP4: What’s the Difference?

Part 1. What Is WMV File?

WMV file format is from a sequence of video codecs, and it was developed by Microsoft. The full abbreviation of WMV is ‘Windows Media Video.’ WMV is a compressed file container that was made for the Windows Media Framework. It is mainly used for the video content that is to be sold either online or through HD DVDs and Blu-ray Discs.

WMV format files support the encryption for the use with Digital Rights Management (DRM) systems, protecting the content from copywriting and any unlawful production. The WMV file may contain animation, high-definition videos, TV episodes, or video clips.

WMV compresses large files for better data transmission over a network while maintaining quality standards. It is specifically designed to run on all Windows devices. After standardization by the Society of Motion Pictures and Television Engineering (SMPTE), WMV is now considered to be an open standard format.

Part 2. Advantage and Disadvantage of WMV Video Format

Like everything, the WMV file format has its benefits and drawbacks, but not everyone knows much about them. The following section of this article will talk about the benefits and drawbacks; let’s get started!

Advantages of WMV Format

• WMV format is excellent for web videos as it acquires little disc memory space and thus takes less time in loading.
• The files are compressed and have reduced size; hence it is easy to transfer WMV file format via emails etc.
• The format is widely used on Windows and is suitable for storing short animations as well as compressed videos.
• Do you know anything about the compression ratio? Well, if we compare WMV to MPEG-4, WMV format has a 2x compression ratio.
• The format also works on the Web through Google Drive. Also, the quality of the video is maintained with Windows video format.

Disadvantages of WMV Format

• Although the small size is better but not, every application works with the tiny file size as offered by WMV format.
• If you are a Mac user and wish to play WMV files on your Mac, you need plugins like Flip4Mac.

Part 3. Best MMV Video Editor -Wondershare Filmora

Wondershare Filmora has always been on the top of the list whenever we talk about video editing. The software is used worldwide by professionals and also newbies. This is because Filmora provides an endless range of features that can create captivating videos. Let’s share a few features:

• Stabilize Video: Your video might be shaky, or maybe single footage can be shaky. Do you know a way to fix this? Try Stabilize Video feature from Filmora. This feature helps you to smooth all the shaky scenes in your video.
• Motion Tracking: In the editing world, Motion Tracking is the most fun type of feature. With this feature, you can move objects like text, audio, video, elements, etc., by tracking the movements in your video.
• Auto Highlight: Do you know a feature that will save your time and effort? It’s Auto Highlight. The feature spontaneously extracts the highlight from the clip and saves your video trimming time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Part 4. How to Edit WMV Video File?

For editing, Wondershare Filmora is an ideal software to use. Now that you know about Filmora and its stunning features, do you have any knowledge about how to use it? Well, don’t worry. We are here to guide you about how you can edit WMV file format videos in Filmora. Just follow the simple steps shared below:

Step 1: Get the Media File

Start by launching the software on your respective device. Once Filmora opens, you can import the media file by drag and drop. Or else, tap on the ‘File’ tab and move to the ‘Import Media’ option. From the submenu, select the ‘Import Media Files’ option to add the WMV format file.

Step 2: Head to Editor Timeline

You should know that editing is only possible when your file is on the timeline. For that, after a successful file import, simply drag and drop the media file to the timeline and let the fun begins.

Step 3: Add Video Effects

Once the file is in the timeline, start editing. You can add various video effects to your WMV video file from this section. You can get effects like Canvas, Cool Film, Four Seasons, etc., and can also add overlays, filters, etc.

Step 4: Use Title Template

Filmora offers you so many different and cool title templates. You only have to select the best template from the options. You can go for School Pack, Channel Subscribe, Romantic Pack, etc. Moreover, add Lower Thirds, Subtitles, Openers, and a lot more.

Step 5: Export the WMV File

After all the editing is complete, get the WMV format file exported to your device. For that, hit the ‘Export’ button and from the ‘Locals’ section, select your preferred output file format.

Part 5. WMV VS. MP4: What’s the Difference?

MP4 is far more popular than the WMV file format. The world is shifting on the internet; MP4 is widely used and loved online. On the other hand, WMV is popular with Windows users, along with DVD and Blu-ray collectors.

If we talk about the supported software for MP4 and WMV, MP4 has bigger support. WMV is supported by fewer video players and online video editing tools. On the contrary, MP4 is supported by all the video players available for both Windows and Mac users; along with that, every online tool also supports MP4 format for video editing.

Now the world demands quality. In terms of quality, MP4 has better quality than WMV. WMV has lost the battle of quality provision against WMV. MP4 is a larger file than WMV in terms of file size. It is less compressed than WMV format, but the compression gives WMV an advantage over MP4.

Having a compressed file format produces files of smaller size, which can be easily stored. Easy storage of video files makes WMV a better option in places where the quality of the video can be compromised.

Bottom Line

After reading this article, we hope that you have increased your knowledge regarding the WMV file format. We talked about the pros and cons of the WMV format. Moreover, we also shared ways to edit a WMV video with the best video editor, Wondershare Filmora.

Let’s tell you more about the video editing software. Wondershare Filmora is not just a Video Editor; it’s also an Audio Editor with various diverse features like Audio Denoise, Silence Detection, etc. The software is easy to use with a drag and drop facility. You can create and edit stunning videos with the multi-track editor.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 Advantage and Disadvantage of WMV Video Format

03 Best MMV Video Editor - Wondershare Filmora

04 How to Edit WMV Video File?

05 WMV VS. MP4: What’s the Difference?

Part 1. What Is WMV File?

WMV file format is from a sequence of video codecs, and it was developed by Microsoft. The full abbreviation of WMV is ‘Windows Media Video.’ WMV is a compressed file container that was made for the Windows Media Framework. It is mainly used for the video content that is to be sold either online or through HD DVDs and Blu-ray Discs.

WMV format files support the encryption for the use with Digital Rights Management (DRM) systems, protecting the content from copywriting and any unlawful production. The WMV file may contain animation, high-definition videos, TV episodes, or video clips.

WMV compresses large files for better data transmission over a network while maintaining quality standards. It is specifically designed to run on all Windows devices. After standardization by the Society of Motion Pictures and Television Engineering (SMPTE), WMV is now considered to be an open standard format.

Part 2. Advantage and Disadvantage of WMV Video Format

Like everything, the WMV file format has its benefits and drawbacks, but not everyone knows much about them. The following section of this article will talk about the benefits and drawbacks; let’s get started!

Advantages of WMV Format

• WMV format is excellent for web videos as it acquires little disc memory space and thus takes less time in loading.
• The files are compressed and have reduced size; hence it is easy to transfer WMV file format via emails etc.
• The format is widely used on Windows and is suitable for storing short animations as well as compressed videos.
• Do you know anything about the compression ratio? Well, if we compare WMV to MPEG-4, WMV format has a 2x compression ratio.
• The format also works on the Web through Google Drive. Also, the quality of the video is maintained with Windows video format.

Disadvantages of WMV Format

• Although the small size is better but not, every application works with the tiny file size as offered by WMV format.
• If you are a Mac user and wish to play WMV files on your Mac, you need plugins like Flip4Mac.

Part 3. Best MMV Video Editor -Wondershare Filmora

Wondershare Filmora has always been on the top of the list whenever we talk about video editing. The software is used worldwide by professionals and also newbies. This is because Filmora provides an endless range of features that can create captivating videos. Let’s share a few features:

• Stabilize Video: Your video might be shaky, or maybe single footage can be shaky. Do you know a way to fix this? Try Stabilize Video feature from Filmora. This feature helps you to smooth all the shaky scenes in your video.
• Motion Tracking: In the editing world, Motion Tracking is the most fun type of feature. With this feature, you can move objects like text, audio, video, elements, etc., by tracking the movements in your video.
• Auto Highlight: Do you know a feature that will save your time and effort? It’s Auto Highlight. The feature spontaneously extracts the highlight from the clip and saves your video trimming time.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Part 4. How to Edit WMV Video File?

For editing, Wondershare Filmora is an ideal software to use. Now that you know about Filmora and its stunning features, do you have any knowledge about how to use it? Well, don’t worry. We are here to guide you about how you can edit WMV file format videos in Filmora. Just follow the simple steps shared below:

Step 1: Get the Media File

Start by launching the software on your respective device. Once Filmora opens, you can import the media file by drag and drop. Or else, tap on the ‘File’ tab and move to the ‘Import Media’ option. From the submenu, select the ‘Import Media Files’ option to add the WMV format file.

Step 2: Head to Editor Timeline

You should know that editing is only possible when your file is on the timeline. For that, after a successful file import, simply drag and drop the media file to the timeline and let the fun begins.

Step 3: Add Video Effects

Once the file is in the timeline, start editing. You can add various video effects to your WMV video file from this section. You can get effects like Canvas, Cool Film, Four Seasons, etc., and can also add overlays, filters, etc.

Step 4: Use Title Template

Filmora offers you so many different and cool title templates. You only have to select the best template from the options. You can go for School Pack, Channel Subscribe, Romantic Pack, etc. Moreover, add Lower Thirds, Subtitles, Openers, and a lot more.

Step 5: Export the WMV File

After all the editing is complete, get the WMV format file exported to your device. For that, hit the ‘Export’ button and from the ‘Locals’ section, select your preferred output file format.

Part 5. WMV VS. MP4: What’s the Difference?

MP4 is far more popular than the WMV file format. The world is shifting on the internet; MP4 is widely used and loved online. On the other hand, WMV is popular with Windows users, along with DVD and Blu-ray collectors.

If we talk about the supported software for MP4 and WMV, MP4 has bigger support. WMV is supported by fewer video players and online video editing tools. On the contrary, MP4 is supported by all the video players available for both Windows and Mac users; along with that, every online tool also supports MP4 format for video editing.

Now the world demands quality. In terms of quality, MP4 has better quality than WMV. WMV has lost the battle of quality provision against WMV. MP4 is a larger file than WMV in terms of file size. It is less compressed than WMV format, but the compression gives WMV an advantage over MP4.

Having a compressed file format produces files of smaller size, which can be easily stored. Easy storage of video files makes WMV a better option in places where the quality of the video can be compromised.

Bottom Line

After reading this article, we hope that you have increased your knowledge regarding the WMV file format. We talked about the pros and cons of the WMV format. Moreover, we also shared ways to edit a WMV video with the best video editor, Wondershare Filmora.

Let’s tell you more about the video editing software. Wondershare Filmora is not just a Video Editor; it’s also an Audio Editor with various diverse features like Audio Denoise, Silence Detection, etc. The software is easy to use with a drag and drop facility. You can create and edit stunning videos with the multi-track editor.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

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