Do You Want a LUT that You Can Use for Your High-Definition Content? You Can Use Rec 709 LUT Premiere Pro for Your HD Digital Media to Give the Perfect Result

Different styles of LUTs exist because each style serves a specific purpose in color correction and grading. LUTs are designed to replicate various cinematic styles and to change lighting conditions. By using different styles of LUTs, you can effortlessly achieve the desired color grading for your media. There are many types of LUTs to download, each with unique color composition.

However, Rec 709 LUT is a type of LUT commonly used in video editing software like Premiere Pro. Additionally, this LUT ensures that your video appears accurate and consistent on various HD screens. Moreover, it helps maintain the right balance of colors, contrast, and brightness. Furthermore, Rec 709 LUT Premiere Pro is suitable for broadcast, web streaming, or other HD content platforms.

Part 1: What are the Benefits of Using Premiere Pro Rec 709 LUTs in Video Editing?

Do you know the advantages of using Rec 709 Premiere Pro LUTs? Using Rec 709 LUTs in video editing with software like Adobe Premiere Pro can offer several benefits:

Color Accuracy

Rec 709 is the color space standard used for broadcast and video production. Furthermore, applying Rec 709 LUTs ensures accurate color representation of your media. Additionally, it maintains consistency and accuracy across different devices and platforms. It helps to achieve a standardized color look that conforms to industry standards.

Efficient Color Correction

Rec 709 LUTs streamline your color correction process. They provide a starting point for adjusting your videos’ color balance, contrast, and saturation. Moreover, if you apply this LUT at the start of your project, you can bring your video within the acceptable color range. Eventually, it will save you time and effort in the editing process.

Previewing Final Look

When you apply these LUTs, you can preview how your footage will look after color grading. Similarly, it helps you visualize your content to make changes for further adjustments. In addition, it also allows you to assess the tone and mood of the video in real-time.

Consistency and Compatibility

Such LUTs promote consistency across different cameras, lighting conditions, and sources. When working with multiple sources, you can apply this LUT for a consistent look. Furthermore, these LUTs also ensure compatibility with various display devices and platforms. It makes this tool compatible with different platforms and software.

Creative Control

Furthermore, these LUTs also serve as a starting point for further creative grading. You can layer additional adjustments on top of the LUT. In this way, you can achieve a specific artistic style to create a unique look for your project. Additionally, Rec 709 LUT creates a foundation for you to color-grade your content creatively.

Speeding Up Workflow

By using Rec 709 LUTs as a starting point, you can speed up your editing workflow. Using these LUTs, you don’t need to adjust each clip individually manually. In addition, you can apply a LUT to multiple clips simultaneously to color-correct your media files. Moreover, it saves you time when working on larger video projects.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

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Part 2: How to Use LUTs in Premiere Pro: A Guide

You can apply your Rec 709 LUT for Premiere Pro without needing any prior experience. All you have to do is to follow these simple steps to apply your favorite LUT.

Step 1: To apply a LUT using Adobe Premiere Pro, import your video by clicking the “File” button and selecting the “Import” option. You can also click on “Import media to start” in the Project Tab. Once your file is imported, drag the clip onto the timeline and move into the “Color” workspace.

Step 2: In continuation, click the “Adjustment Layer” button in the Project tab. Select your adjustment layer and drop it on top of your video clip in the timeline. Click on the layer and go to the “Video Effects” in the Effects option in the Project window. Then, navigate to “Color Correction” and select “Lumetri Color.”

Step 3: In the new window that appears, find the “Input LUT” option under the Basic Correction tab. Browse the LUT you want to apply to your video. Additionally, you can explore more creative LUTs by going to the “Creative” tab in the Lumetri Color window. In the “Look” section, browse for different creative LUTs for your video. You can adjust the intensity of the selected LUT using the slider.

Part 3: The Top Notch Premiere Pro LUTs Rec 709

There are many Premiere Pro Rec 709 LUTs available that you can download and purchase. In the list below are some of the best Rec 709 LUTs you can use.

1. LOOK Creative LUT Pack

The LOOK Creative LUT Pack is a collection of 10 creative LUTs. It includes a range of LUTs, including some popular ones like teal and orange and old noir. These LUTs provide a quick and easy way to add a specific color tone or mood to your footage. In addition to the basic LUTs, it also offers unique and creative options. For example, you’ll find LUTs like Subtle Sci-Fi, Grunge Green, and others.

2. Cinematic LUTs V2

Cinematic LUTs V2 is a pack of modern cinematic-style LUTs. This incredible LUTs pack is designed to give your videos a cinematic touch. With this pack, you get access to 10 different cinematic LUTs to color grade your videos. Furthermore, you can use these LUTs for your LOG footage as well. Additionally, with these LUTs, you can add richness and depth to your videos.

3. NATURAL Rec709

The NATURAL Rec709 LUT pack offers 17 different styles of LUTs. It includes ones inspired by Tobacco, Crunchy Gold, and Black & White filters. These LUTs can enhance the colors and tones in your videos, providing a natural look. Furthermore, you can customize the intensity of the LUTs. Moreover, each LUT in this pack offers a unique color scheme for your videos.

4. 35 Free LUTs for Color Grading Videos

It is an amazing LUT pack that offers you a variety of 35 different styles of LUTs. With these LUTs, you can achieve a vintage look or a cinematic vibe for your videos. These LUTs can work perfectly with Rec 709 footage with accurate and vibrant colors. Furthermore, this pack is compatible with different software, including Premiere Pro.

5. S-Log 3 to Rec.709 LUT

The S-Log3 to Rec.709 LUT pack is designed to enhance your footage by adding vibrance. Applying this LUT boosts saturation, giving your video a more natural and realistic look. Additionally, you can bring out the full potential of your videos captured in S-Log3 gamma. Moreover, this LUT amplifies the colors and is compatible with the Rec.709 color space.

6. DJI OSMO POCKET Creative LUTs Pack

The DJI Osmo Pocket Creative LUTs Pack offers a collection of various creative LUTs. You can choose from different styles and color overlays for your media files. Moreover, you can use this LUT pack for both pictures and videos. In addition to this, it is also compatible with popular editing software. Furthermore, this tool pack supports both .3dl and .cube formats.

7. Blockbuster HLG And Standard LUTs

Another amazing pack of LUTs that you can use is Blockbuster HLG and Standard LUTs. This pack includes 21 Rec 709 LUTs with unique color toning and style. Furthermore, applying these LUTs will make your color grading more professional. Additionally, you can get rich and deep tones for your digital medial files. Similarly, you can change the feel of your content in a more professional style.

Conclusion

In conclusion, LUTs are perfect tools to enhance your media by altering its colors and tones. Different styles of LUTs cater to various creative needs. Furthermore, LUTs allow you to achieve specific looks and moods for your digital content. Moreover, the Rec 709 LUT Premiere Pro ensures your video appears accurate and consistent on HD displays. Additionally, you can achieve professional-grade results as well.

To add more LUTs on video, you can try Wondershare Filmora !

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: How to Use LUTs in Premiere Pro: A Guide

You can apply your Rec 709 LUT for Premiere Pro without needing any prior experience. All you have to do is to follow these simple steps to apply your favorite LUT.

Step 1: To apply a LUT using Adobe Premiere Pro, import your video by clicking the “File” button and selecting the “Import” option. You can also click on “Import media to start” in the Project Tab. Once your file is imported, drag the clip onto the timeline and move into the “Color” workspace.

Step 2: In continuation, click the “Adjustment Layer” button in the Project tab. Select your adjustment layer and drop it on top of your video clip in the timeline. Click on the layer and go to the “Video Effects” in the Effects option in the Project window. Then, navigate to “Color Correction” and select “Lumetri Color.”

Step 3: In the new window that appears, find the “Input LUT” option under the Basic Correction tab. Browse the LUT you want to apply to your video. Additionally, you can explore more creative LUTs by going to the “Creative” tab in the Lumetri Color window. In the “Look” section, browse for different creative LUTs for your video. You can adjust the intensity of the selected LUT using the slider.

Part 3: The Top Notch Premiere Pro LUTs Rec 709

There are many Premiere Pro Rec 709 LUTs available that you can download and purchase. In the list below are some of the best Rec 709 LUTs you can use.

1. LOOK Creative LUT Pack

The LOOK Creative LUT Pack is a collection of 10 creative LUTs. It includes a range of LUTs, including some popular ones like teal and orange and old noir. These LUTs provide a quick and easy way to add a specific color tone or mood to your footage. In addition to the basic LUTs, it also offers unique and creative options. For example, you’ll find LUTs like Subtle Sci-Fi, Grunge Green, and others.

2. Cinematic LUTs V2

Cinematic LUTs V2 is a pack of modern cinematic-style LUTs. This incredible LUTs pack is designed to give your videos a cinematic touch. With this pack, you get access to 10 different cinematic LUTs to color grade your videos. Furthermore, you can use these LUTs for your LOG footage as well. Additionally, with these LUTs, you can add richness and depth to your videos.

3. NATURAL Rec709

The NATURAL Rec709 LUT pack offers 17 different styles of LUTs. It includes ones inspired by Tobacco, Crunchy Gold, and Black & White filters. These LUTs can enhance the colors and tones in your videos, providing a natural look. Furthermore, you can customize the intensity of the LUTs. Moreover, each LUT in this pack offers a unique color scheme for your videos.

4. 35 Free LUTs for Color Grading Videos

It is an amazing LUT pack that offers you a variety of 35 different styles of LUTs. With these LUTs, you can achieve a vintage look or a cinematic vibe for your videos. These LUTs can work perfectly with Rec 709 footage with accurate and vibrant colors. Furthermore, this pack is compatible with different software, including Premiere Pro.

5. S-Log 3 to Rec.709 LUT

The S-Log3 to Rec.709 LUT pack is designed to enhance your footage by adding vibrance. Applying this LUT boosts saturation, giving your video a more natural and realistic look. Additionally, you can bring out the full potential of your videos captured in S-Log3 gamma. Moreover, this LUT amplifies the colors and is compatible with the Rec.709 color space.

6. DJI OSMO POCKET Creative LUTs Pack

The DJI Osmo Pocket Creative LUTs Pack offers a collection of various creative LUTs. You can choose from different styles and color overlays for your media files. Moreover, you can use this LUT pack for both pictures and videos. In addition to this, it is also compatible with popular editing software. Furthermore, this tool pack supports both .3dl and .cube formats.

7. Blockbuster HLG And Standard LUTs

Another amazing pack of LUTs that you can use is Blockbuster HLG and Standard LUTs. This pack includes 21 Rec 709 LUTs with unique color toning and style. Furthermore, applying these LUTs will make your color grading more professional. Additionally, you can get rich and deep tones for your digital medial files. Similarly, you can change the feel of your content in a more professional style.

Conclusion

In conclusion, LUTs are perfect tools to enhance your media by altering its colors and tones. Different styles of LUTs cater to various creative needs. Furthermore, LUTs allow you to achieve specific looks and moods for your digital content. Moreover, the Rec 709 LUT Premiere Pro ensures your video appears accurate and consistent on HD displays. Additionally, you can achieve professional-grade results as well.

To add more LUTs on video, you can try Wondershare Filmora !

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Best 10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

How to Add Subtitles to MKV Videos on All Platforms

Many people use MKV files as it’s an open-source format and does not require licenses. This file format functions as a multimedia file container that can help you in storing audio and video tracks. However, there are some key disadvantages of using MKV files, as this format is not supported by various platforms or devices. So, the most suitable video file formats that you can use are FLV and MP4. These two formats offer high-quality results and are supported by multiple platforms.

If you still want to use MKV files and want to add subtitles, this article can assist you. By reading this article, you can learn how to add subtitles to MKV with different methods.

1. Wondershare Filmora
2. Cisdem Video Converter
3. VLC Media Player

• How to Add Subtitles to MKV on Mac?

1. HD Video Converter Deluxe
2. Wondershare UniConverter

• How to Add Subtitles to MKV Online?

1. Veed
2. Flixier

Part 1: How to Add Subtitles to MKV on Windows?

Are you a Windows user and want to add subtitles to MKV? Read this section to find out compatible tools that can add subtitles to your MKV videos efficiently.

1. Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Wondershare Filmora is a popular tool that provides you with multiple options to edit video files. If you are interested in adding subtitles to your MKV files, you can navigate to its “Speech-to-Text” feature. This feature automatically transcribes the voice used in the video into subtitles. It supports 16 different languages for creating subtitles through this feature.

This feature can also enhance your editing efficiency as you don’t have to write the subtitles on your own. Moreover, the STT feature utilizes advanced algorithms that help the tool create subtitles with high precision. Furthermore, you can also manually add the subtitles to your MKV file using this MKV subtitle editor.

Key Features

• Filmora offers various effects, such as a green screen that can help you to change your background dramatically.
• If you want to resize your videos efficiently, this tool provides the Auto Reframe feature.
• Filmora also offers various preset templates that can help you to craft captivating videos easily.

Step-by-Step Guide to Add Subtitles Using Filmora

Step1 Create a New Filmora Project

Download and install Filmora on your PC and click “Create Project.” Afterward, import the MKV video from your PC to this tool by clicking on the “Arrow” icon.

Step2 Go to Titles Tab

After importing the video, drag it to the timeline. Once done, click on the “Titles” section given on top. Afterward, click on “Subtitles” from the left section. Now you will be able to see different types of subtitles on your screen. Select your favorite style of subtitles and tap on its “Download” icon.

Step3 Choose the Preferred Subtitle Style

After that, tap on the “Plus” icon to add your selected subtitle style to the timeline. Double-click on the added subtitles, which will open the settings. You can manually add the subtitles on the “Input Text” box easily. Moreover, you can easily change the text font, color, opacity, and alignment.

Step4 Export and Save Video

Once you have created subtitles for your imported video, click the “Export” button on top. Using this option, you can save the video file to your device or share it on other platforms.

2. Cisdem Video Converter

Cisdem is an efficient tool that can be used by content creators for various purposes. Along with editing the videos, this tool can help you add subtitles to your video files in any format. It supports various formats for adding subtitles, such as MKV, MP4, AVI, etc. This tool also offers a built-in editor to modify the MKV videos flawlessly. Hence, it’s a basic tool that generates quality results instantly.

Key Features

• Cisdem can function as a video converter that supports more than 300 file formats. You can convert to and from MKV files using this platform easily.
• Through this software, you can professionally add watermarks to your MKV files. It provides various options to add a customized watermark to your desired video files.
• It offers a built-in media player that allows you to play and watch MKV files without interruption.

Steps to Add Subtitles to MKV Using Cisdem Video Converter

Step1 Launch the Cisdem tool on your system and navigate to its “Converter”. Afterward, import the MKV file instantly. Now tap on the “Pencil” icon given on top to open the editing window.

Step2 From the editing window, go to “Subtitle and Audio” and click on “No subtitles.” From the drop-down box, click on “Load Subtitles” to upload your SRT or ASS subtitle file from your system.

Step3 Now press the “Save” button to proceed. As the default output format in this tool is MP4, navigate to the “General Video” section to change it. From this option, select “MKV Video” as the output format. Afterward, hit the “Convert” button to embed the added subtitles easily.

3. VLC Media Player

The VLC Media Player is a commonly used platform that offers various functions. It can be easily accessed and shows compatibility with tons of platforms. It has a simple interface that allows you to operate it easily. Through this tool, you can also add subtitles to MKV proficiently. This MKV subtitle editor supports various caption formats such as VobSub, SubRip, SubViewer, etc.

Key Features

• While watching a video on the VLC media player, you can take instant snapshots of your favorite moments in high resolution.
• This tool offers a screen recorder through which you can capture your activities on a desktop. You can also choose the frame rate and output format for your screen recording.
• You can enhance your video files by adding effects from this tool. Along with applying attractive video effects, you can also change the brightness and hue of your video.

Step-by-Step Guide to Add Subtitles Using VLC

Step1 Open your VLC media player and click on the “Media” tab given on top. From there, tap on the “Convert/Save” option.

Step2 A new dialogue box will open regarding “Open Media.” Now you can instantly upload your MKV file on this tool. By staying on the same window, check the box saying, “Use a subtitle file.” Afterward, browse the SRT file from your computer.

Step3 Now tap on the “Convert/Save” arrowhead and choose the “Convert” option from the drop-down menu. A new window will open from where you have to tap on the “Wretch” icon. On the “Encapsulation” section, select “MKV.”

Step4 By going to the “Audio codec” and “Video codec” sections, check the box “keep original video or audio track.” Now go to the “Subtitle” section and enable the option of “Overlay subtitles on the video.” Once done, hit the “Create” button.

Part 2: How to Add Subtitles to MKV on Mac?

Are you looking for MKV subtitle editors that are compatible with Mac? In this section, you can learn how to add subtitles to MKV on your Mac devices easily.

1. HD Video Converter Deluxe

This tool is highly compatible with Mac users and provides tons of advanced features. Besides being a great video editor, this tool can help you add subtitles to your MKV video files. It supports popular subtitle formats such as ASS, SSA, and SRT. If you want to embed hardcode subtitles into your MKV files, this is the most compatible tool.

Key Features

• If you want to decrease the video file size without harming its high quality, you can use this platform. This tool offers a video compressor through which you can reduce file sizes effectively.
• To combine your various video chunks or clips, this software offers a reliable video merger.
• If you are facing audio problems in your video, this tool can permanently adjust the volume according to your preference.

Step-by-Step Guide to Add Subtitles Using HD Video Converter Deluxe

Step1 Start by launching HD Video Converter Deluxe on your MacBook. Afterward, tap on the “+Video” button to import your MKV file.

Step2 On the Output Profile window, choose “MKV” as your output format. Click on the “OK” button to proceed. Now navigate to the “Edit” tab and select “Subtitle.” From there, check “Enable Subtitle.” Also, check “Extra” and then click on the “Add” button. Now you can import the subtitle file to this tool.

Step3 Click the “Done” button and then hit the “RUN” button to embed the subtitles.

2. Wondershare UniConverter

UniConverter is one of the famous tools that many people prefer due to its high reliability. Among its various advanced features, you can use its “Subtitle Editor” to add subtitles to MKV videos. You can create subtitles manually in your preferred font. Moreover, it provides an auto generator to create subtitles by extracting audio from the video file. This feature supports more than 100 languages to offer more diversity.

Key Features

• The MKV subtitle editor of UniConverter is also capable of converting text into subtitle lines through its TXT to SRT feature.
• You can remove backgrounds from your video and add a new one with a few clicks. This can make your video more captivating.
• It offers a vocal remover that can separate instrumental sounds and vocals from an audio or video file easily.

Step-by-Step Guide to Use the Subtitle Editor of UniConverter

Step1 Run UniConverter on your PC and click on “Subtitle Editor” from its homepage. A new window will open in which you have to import the MKV video file.

Step2 You can click on the “Manual Subtitles” button to add your subtitles with respect to the time duration. Or, you can tap on ‘Import Subtitles’ to upload the subtitles file from your MacBook. Other options are also available such as Text to Subtitles and Auto Subtitles.

Step3 You can edit the added subtitles by going to the “Styles” section. Here, you can change the font, color, and style of your subtitles. Once done, click on the “Save” button.

Part 3: How to Add Subtitles to MKV Online?

If you want to use online platforms to merge subtitles with MKV, here are the top two online tools.

1. Veed

Veed is an easy-to-use online tool that allows you to edit your video clips with high accuracy. Through this online tool, you can add subtitles to your MKV files in 3 different ways. You can upload subtitle files in formats like VVT, TXT, SSA, SRT, and ASS. Otherwise, you can enter the subtitles manually by selecting their color, font, size, and time duration. Moreover, you can use its voice recognition software to auto-create subtitles instantly.

Key Features

• To make your video clips funny and engaging, this tool enables you to add various emojis and stickers to your video files.
• You can explain the content in your video by adding annotations such as text boxes using this tool.
• To remove unwanted objects from your video, you can use the crop feature of Veed.

Step-by-Step Guide to Add Subtitles Using Veed

Step1 Access the official website of Veed and click on “Add Subtitles To video” from its tools. Afterward, click the “Choose Files” button and import your MKV file.

Step2 Once done with uploading, click on “Upload Subtitle File.” You can upload any of its supported subtitle files. Also, choose the language from the given box.

Step3 After importing the subtitles, you can modify them by altering their text color, color effect, style, and alignment. Once done, hit the “Export” button.

2. Flixier

Do you want an interesting tool to create subtitles? Flixier is an efficient online tool that can edit your video and audio files. Without making a user account, you can use this tool to add subtitles to MKV video files. You can upload MKV files from different platforms, such as your device, Google Drive, Zoom, Dropbox, etc. This tool also provides different ways to flawlessly create subtitles for your video files.

Key Features

• The subtitle editor of this tool offers more than 1000 fonts. Thus, you can make your subtitles look stylish by choosing a preferred font.
• To edit your videos, this tool allows you to collaborate with your friends in real-time.
• It offers more than 50 transitions that you can apply to your videos easily.

Step-by-Step Guide to Add Subtitles Using Flixier

Step1 Visit the website of Flixier and click on “Add subtitles to your videos” from its tools. Afterward, tap on “Get Started” to proceed. The tool will ask you to upload your video file.

Step2 Once you have uploaded the MKV video, click on “Text” given on the left side. Afterward, tap “Add Subtitle” to create subtitles for your video. You can add text to the given space to create subtitles. You can also tap on the “Import Subtitle” button to upload the subtitle file. To change the properties of your subtitles, you can edit them from the provided options on your screen.

Step3 Once done with creating and adjusting subtitles, click on the “Export” button.

Conclusion

Subtitles are shown at the bottom of a video and help make the video content comprehensive. If you are dealing with MKV files and want to add subtitles in an instant way, this article has provided all the details. By reading this guide, you can learn how to add subtitles to MKV files on different platforms.

To attain the best results and utilize advanced features, we will highly recommend you use Wondershare Filmora. This tool creates a comfortable environment and gives an intuitive interface to create subtitles.

• HD Video Converter Deluxe
• Wondershare UniConverter
• How to Add Subtitles to MKV Online?

1. Veed
2. Flixier

Part 1: How to Add Subtitles to MKV on Windows?

Are you a Windows user and want to add subtitles to MKV? Read this section to find out compatible tools that can add subtitles to your MKV videos efficiently.

1. Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Wondershare Filmora is a popular tool that provides you with multiple options to edit video files. If you are interested in adding subtitles to your MKV files, you can navigate to its “Speech-to-Text” feature. This feature automatically transcribes the voice used in the video into subtitles. It supports 16 different languages for creating subtitles through this feature.

This feature can also enhance your editing efficiency as you don’t have to write the subtitles on your own. Moreover, the STT feature utilizes advanced algorithms that help the tool create subtitles with high precision. Furthermore, you can also manually add the subtitles to your MKV file using this MKV subtitle editor.

Key Features

• Filmora offers various effects, such as a green screen that can help you to change your background dramatically.
• If you want to resize your videos efficiently, this tool provides the Auto Reframe feature.
• Filmora also offers various preset templates that can help you to craft captivating videos easily.

Step-by-Step Guide to Add Subtitles Using Filmora

Step1 Create a New Filmora Project

Download and install Filmora on your PC and click “Create Project.” Afterward, import the MKV video from your PC to this tool by clicking on the “Arrow” icon.

Step2 Go to Titles Tab

After importing the video, drag it to the timeline. Once done, click on the “Titles” section given on top. Afterward, click on “Subtitles” from the left section. Now you will be able to see different types of subtitles on your screen. Select your favorite style of subtitles and tap on its “Download” icon.

Step3 Choose the Preferred Subtitle Style

After that, tap on the “Plus” icon to add your selected subtitle style to the timeline. Double-click on the added subtitles, which will open the settings. You can manually add the subtitles on the “Input Text” box easily. Moreover, you can easily change the text font, color, opacity, and alignment.

Step4 Export and Save Video

Once you have created subtitles for your imported video, click the “Export” button on top. Using this option, you can save the video file to your device or share it on other platforms.

2. Cisdem Video Converter

Cisdem is an efficient tool that can be used by content creators for various purposes. Along with editing the videos, this tool can help you add subtitles to your video files in any format. It supports various formats for adding subtitles, such as MKV, MP4, AVI, etc. This tool also offers a built-in editor to modify the MKV videos flawlessly. Hence, it’s a basic tool that generates quality results instantly.

Key Features

• Cisdem can function as a video converter that supports more than 300 file formats. You can convert to and from MKV files using this platform easily.
• Through this software, you can professionally add watermarks to your MKV files. It provides various options to add a customized watermark to your desired video files.
• It offers a built-in media player that allows you to play and watch MKV files without interruption.

Steps to Add Subtitles to MKV Using Cisdem Video Converter

Step1 Launch the Cisdem tool on your system and navigate to its “Converter”. Afterward, import the MKV file instantly. Now tap on the “Pencil” icon given on top to open the editing window.

Step2 From the editing window, go to “Subtitle and Audio” and click on “No subtitles.” From the drop-down box, click on “Load Subtitles” to upload your SRT or ASS subtitle file from your system.

Step3 Now press the “Save” button to proceed. As the default output format in this tool is MP4, navigate to the “General Video” section to change it. From this option, select “MKV Video” as the output format. Afterward, hit the “Convert” button to embed the added subtitles easily.

3. VLC Media Player

The VLC Media Player is a commonly used platform that offers various functions. It can be easily accessed and shows compatibility with tons of platforms. It has a simple interface that allows you to operate it easily. Through this tool, you can also add subtitles to MKV proficiently. This MKV subtitle editor supports various caption formats such as VobSub, SubRip, SubViewer, etc.

Key Features

• While watching a video on the VLC media player, you can take instant snapshots of your favorite moments in high resolution.
• This tool offers a screen recorder through which you can capture your activities on a desktop. You can also choose the frame rate and output format for your screen recording.
• You can enhance your video files by adding effects from this tool. Along with applying attractive video effects, you can also change the brightness and hue of your video.

Step-by-Step Guide to Add Subtitles Using VLC

Step1 Open your VLC media player and click on the “Media” tab given on top. From there, tap on the “Convert/Save” option.

Step2 A new dialogue box will open regarding “Open Media.” Now you can instantly upload your MKV file on this tool. By staying on the same window, check the box saying, “Use a subtitle file.” Afterward, browse the SRT file from your computer.

Step3 Now tap on the “Convert/Save” arrowhead and choose the “Convert” option from the drop-down menu. A new window will open from where you have to tap on the “Wretch” icon. On the “Encapsulation” section, select “MKV.”

Step4 By going to the “Audio codec” and “Video codec” sections, check the box “keep original video or audio track.” Now go to the “Subtitle” section and enable the option of “Overlay subtitles on the video.” Once done, hit the “Create” button.

Part 2: How to Add Subtitles to MKV on Mac?

Are you looking for MKV subtitle editors that are compatible with Mac? In this section, you can learn how to add subtitles to MKV on your Mac devices easily.

1. HD Video Converter Deluxe

This tool is highly compatible with Mac users and provides tons of advanced features. Besides being a great video editor, this tool can help you add subtitles to your MKV video files. It supports popular subtitle formats such as ASS, SSA, and SRT. If you want to embed hardcode subtitles into your MKV files, this is the most compatible tool.

Key Features

• If you want to decrease the video file size without harming its high quality, you can use this platform. This tool offers a video compressor through which you can reduce file sizes effectively.
• To combine your various video chunks or clips, this software offers a reliable video merger.
• If you are facing audio problems in your video, this tool can permanently adjust the volume according to your preference.

Step-by-Step Guide to Add Subtitles Using HD Video Converter Deluxe

Step1 Start by launching HD Video Converter Deluxe on your MacBook. Afterward, tap on the “+Video” button to import your MKV file.

Step2 On the Output Profile window, choose “MKV” as your output format. Click on the “OK” button to proceed. Now navigate to the “Edit” tab and select “Subtitle.” From there, check “Enable Subtitle.” Also, check “Extra” and then click on the “Add” button. Now you can import the subtitle file to this tool.

Step3 Click the “Done” button and then hit the “RUN” button to embed the subtitles.

2. Wondershare UniConverter

UniConverter is one of the famous tools that many people prefer due to its high reliability. Among its various advanced features, you can use its “Subtitle Editor” to add subtitles to MKV videos. You can create subtitles manually in your preferred font. Moreover, it provides an auto generator to create subtitles by extracting audio from the video file. This feature supports more than 100 languages to offer more diversity.

Key Features

• The MKV subtitle editor of UniConverter is also capable of converting text into subtitle lines through its TXT to SRT feature.
• You can remove backgrounds from your video and add a new one with a few clicks. This can make your video more captivating.
• It offers a vocal remover that can separate instrumental sounds and vocals from an audio or video file easily.

Step-by-Step Guide to Use the Subtitle Editor of UniConverter

Step1 Run UniConverter on your PC and click on “Subtitle Editor” from its homepage. A new window will open in which you have to import the MKV video file.

Step2 You can click on the “Manual Subtitles” button to add your subtitles with respect to the time duration. Or, you can tap on ‘Import Subtitles’ to upload the subtitles file from your MacBook. Other options are also available such as Text to Subtitles and Auto Subtitles.

Step3 You can edit the added subtitles by going to the “Styles” section. Here, you can change the font, color, and style of your subtitles. Once done, click on the “Save” button.

Part 3: How to Add Subtitles to MKV Online?

If you want to use online platforms to merge subtitles with MKV, here are the top two online tools.

1. Veed

Veed is an easy-to-use online tool that allows you to edit your video clips with high accuracy. Through this online tool, you can add subtitles to your MKV files in 3 different ways. You can upload subtitle files in formats like VVT, TXT, SSA, SRT, and ASS. Otherwise, you can enter the subtitles manually by selecting their color, font, size, and time duration. Moreover, you can use its voice recognition software to auto-create subtitles instantly.

Key Features

• To make your video clips funny and engaging, this tool enables you to add various emojis and stickers to your video files.
• You can explain the content in your video by adding annotations such as text boxes using this tool.
• To remove unwanted objects from your video, you can use the crop feature of Veed.

Step-by-Step Guide to Add Subtitles Using Veed

Step1 Access the official website of Veed and click on “Add Subtitles To video” from its tools. Afterward, click the “Choose Files” button and import your MKV file.

Step2 Once done with uploading, click on “Upload Subtitle File.” You can upload any of its supported subtitle files. Also, choose the language from the given box.

Step3 After importing the subtitles, you can modify them by altering their text color, color effect, style, and alignment. Once done, hit the “Export” button.

2. Flixier

Do you want an interesting tool to create subtitles? Flixier is an efficient online tool that can edit your video and audio files. Without making a user account, you can use this tool to add subtitles to MKV video files. You can upload MKV files from different platforms, such as your device, Google Drive, Zoom, Dropbox, etc. This tool also provides different ways to flawlessly create subtitles for your video files.

Key Features

• The subtitle editor of this tool offers more than 1000 fonts. Thus, you can make your subtitles look stylish by choosing a preferred font.
• To edit your videos, this tool allows you to collaborate with your friends in real-time.
• It offers more than 50 transitions that you can apply to your videos easily.

Step-by-Step Guide to Add Subtitles Using Flixier

Step1 Visit the website of Flixier and click on “Add subtitles to your videos” from its tools. Afterward, tap on “Get Started” to proceed. The tool will ask you to upload your video file.

Step2 Once you have uploaded the MKV video, click on “Text” given on the left side. Afterward, tap “Add Subtitle” to create subtitles for your video. You can add text to the given space to create subtitles. You can also tap on the “Import Subtitle” button to upload the subtitle file. To change the properties of your subtitles, you can edit them from the provided options on your screen.

Step3 Once done with creating and adjusting subtitles, click on the “Export” button.

Conclusion

Subtitles are shown at the bottom of a video and help make the video content comprehensive. If you are dealing with MKV files and want to add subtitles in an instant way, this article has provided all the details. By reading this guide, you can learn how to add subtitles to MKV files on different platforms.

To attain the best results and utilize advanced features, we will highly recommend you use Wondershare Filmora. This tool creates a comfortable environment and gives an intuitive interface to create subtitles.

How to Use OBS Chroma Key With/Without Green Screen [Easy Solutions]

Whether you’re someone new to the world of streaming or just seeking to enhance the aesthetic of your existing stream, a green screen is a terrific way to add some quality to your broadcasts. A green screen is a terrific tool for broadcasters and video makers who wish to cover their backdrop or change it with something else completely. Once you have one, it might be tough to understand how to set up a green screen, but once you get the directions down, you’ll be able to seem like you are wherever you desire! The procedure of setting up your chroma key settings in OBS is pretty straightforward and can be done within a few minutes.

These days most live streaming software packages support chroma keying as a feature. The first thing to do with any live broadcast is to arrange your shot. Will the camera stay stationary, or will you be moving it? Once you’ve determined the shot, you can calculate approximately how much green screen you need. It’s recommended to provide for a little additional green screen around the subject to prevent having them clipped outside of the chroma keyed region. When inserting a chroma key OBS will automatically produce certain baseline settings. In most circumstances, you’ll need to fine-adjust these parameters. In this post, we’ll teach you how to accomplish this fantastic look using OBS. You should remember, however, that you will want to set up your equipment and switch on your illumination before modifying the settings in OBS Studio. This way, you won’t have to alter them again after you go live.

1. How to Add Green Screen with OBS

Learning to use chroma key in OBS allows you to remove and change backgrounds, giving your stream a Learning to utilize chroma key in OBS enables you to remove and modify backdrops, giving your broadcast a much better production quality and feel. If you are employing various backgrounds or a sequence of green things behind you. You may utilize the chroma key source more than once to remove various hues, enabling you to obtain better background removal. Not only can OBS Studio erase the backdrop of your live video streams, but you can also remove the backgrounds on pre-recorded movies and still photographs. Chroma keying has become quite popular lately. People utilize it not simply for gaming, but also in Zoom conferences, live interviews, talk shows, etc. Although it may appear hard, at first sight, setting up Chroma Key in OBS Studio is quite straightforward. Let’s look at the easy steps you need to follow to set up a green screen in OBS.

Steps to Add Green Screen with OBS

**Step 1: Install and open OBS. From your main screen, hit the “Plus” symbol situated beneath the sources box. Foremost things first, you need a green screen. If you already have one, skip this step and proceed.

A green screen is merely a backdrop of one single brilliant hue that may be taken off in post-processing. It offers a ‘canvas’ on which a topic may perform and will subsequently display with a translucent backdrop. Add it simply via your webcam.

**Step 2: Select “Video Capture Device from the available choices and then select the Filter as shown below. Name is anything you would want to keep track of your sources. Chroma keying is a visual effects method that eliminates a color backdrop from still or moving pictures and is also included as a filter in OBS.

**Step 3: If your camera is installed, it should auto-populate in the forms. If it doesn’t, or you have many cameras, choose the relevant camera manually. Select the color of your screen, then change the similarity and smoothness bars until you settle on the parameters you require. Adjustments will vary from person to person based on light, green screen quality, and the distance you are from the screen.

**Step 4: Ensure that the Video Capture Device is at the top of the Window capture scene. Use the up-down arrow to move it in the Source area after highlighting it. This will place the Video Capture Device scene at the top Save your settings when you’re done. You should be ready to start streaming.

2. Best Green Screen Video Editor to Use

Even while OBS Studio is stable and has a large variety of capabilities and tools, it may be better suitable for game recording. A program that is more comprehensive and supports video editing and chroma keying tools. This program features an easy-to-use interface and a lot more functions. You may also download films and distribute them immediately on social media or email. It provides more than simply a live streaming green screen software tool like OBS Studio. This program is more of a professional-grade green screen recorder and video editor, for both Mac and Windows platforms. Here we propose Filmora. It is a strong and excellent green screen video producer and editor with a professional touch to the animation video creating quality. Studio-quality movement used to be something only large businesses could accomplish. Today, due to Filmora, they’re easy, inexpensive, and enjoyable to produce.

Filmora features a well-designed user interface, a decent balance of control and would provide you high-quality output every time. It is better ideal for professional videographers and those who are online content creators due to its distinctive and professional appearing productions. It can handle all the contemporary video formats, including video editing and output for HD and 4K. It offers a broad selection of easy-to-use capabilities that may assist you to produce lesson films, editing action camera footage and building viral movies like those used on social networking websites, and more. If you have various shades of green, you may chroma key a source many times, each time specifying a distinct shade of green. Without any correction, merely putting on the Chroma Key filter will probably look quite horrible. But happily, there is a variety of options where you may fine-tune the chroma key removal. So, with Filmora, it is better appropriate for short films and it is giving you the most value for its pricing.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

**Step 1: Import the media document, including the Chroma Video

After the download and installation of this program, now you’re in the software interface. The next procedure is to import your media documents. To accomplish so, press the Import button on the left part of the screen as follows: In the following step, add the files to the timeline as shown above, which will also include them for your media records area.

**Step 2: Editing Video Project File

Presently as you’ve just placed that video clip within the media library of Filmora. You may also adjust the video clips using its convenient editing capabilities. To accomplish so, choose the specific video clip in the timeline and you will see the video changing options available on the interface as follows:

****Step 3:**Edit the Green Screen

Inside the Filmora, once you’ve integrated the green screen video into your project. Select the Chroma key effect as shown here:

**Step 4: Export the Project

After the successful creation and modification of your preferred video outro, now is the time to export it to your desired place or immediately post it to your YouTube channel, follow the instructions below to achieve so. Click on the Export button inside the Filmora Video Editor and you will see the Export window being launched as follows:

To submit your material straight to YouTube, hit your content directly to YouTube, Hit the YouTube menu at the menu bar of this window which brings you towards the YouTube export window as follow:

Conclusion

The usage of chroma keying has been increasingly popular in recent years, with various uses of this video effect employed for live streaming. Chroma keying is used to erase the backdrop of a video clip which is then composited over another scene or picture. The most apparent usage of this technology is for weather broadcasts when the presenter is composited over the top of a weather radar picture. In more recent times we’re seeing video game broadcasters chroma keying themselves into their live feeds. There are various sites to explore for streaming backdrops. Most come as overlay packages with distinct themes. A good location to look is Filmora. Else, if you want to add a new backdrop to your broadcast, you may simply add a new picture source to your scene in OBS. So, check out what best fits you and opt for the one.

Try It Free

For macOS 10.12 or later

**Step 1: Import the media document, including the Chroma Video

After the download and installation of this program, now you’re in the software interface. The next procedure is to import your media documents. To accomplish so, press the Import button on the left part of the screen as follows: In the following step, add the files to the timeline as shown above, which will also include them for your media records area.

**Step 2: Editing Video Project File

Presently as you’ve just placed that video clip within the media library of Filmora. You may also adjust the video clips using its convenient editing capabilities. To accomplish so, choose the specific video clip in the timeline and you will see the video changing options available on the interface as follows:

****Step 3:**Edit the Green Screen

Inside the Filmora, once you’ve integrated the green screen video into your project. Select the Chroma key effect as shown here:

**Step 4: Export the Project

After the successful creation and modification of your preferred video outro, now is the time to export it to your desired place or immediately post it to your YouTube channel, follow the instructions below to achieve so. Click on the Export button inside the Filmora Video Editor and you will see the Export window being launched as follows:

To submit your material straight to YouTube, hit your content directly to YouTube, Hit the YouTube menu at the menu bar of this window which brings you towards the YouTube export window as follow:

Conclusion

The usage of chroma keying has been increasingly popular in recent years, with various uses of this video effect employed for live streaming. Chroma keying is used to erase the backdrop of a video clip which is then composited over another scene or picture. The most apparent usage of this technology is for weather broadcasts when the presenter is composited over the top of a weather radar picture. In more recent times we’re seeing video game broadcasters chroma keying themselves into their live feeds. There are various sites to explore for streaming backdrops. Most come as overlay packages with distinct themes. A good location to look is Filmora. Else, if you want to add a new backdrop to your broadcast, you may simply add a new picture source to your scene in OBS. So, check out what best fits you and opt for the one.

Try It Free

For macOS 10.12 or later

**Step 1: Import the media document, including the Chroma Video

After the download and installation of this program, now you’re in the software interface. The next procedure is to import your media documents. To accomplish so, press the Import button on the left part of the screen as follows: In the following step, add the files to the timeline as shown above, which will also include them for your media records area.

**Step 2: Editing Video Project File

Presently as you’ve just placed that video clip within the media library of Filmora. You may also adjust the video clips using its convenient editing capabilities. To accomplish so, choose the specific video clip in the timeline and you will see the video changing options available on the interface as follows:

****Step 3:**Edit the Green Screen

Inside the Filmora, once you’ve integrated the green screen video into your project. Select the Chroma key effect as shown here:

**Step 4: Export the Project

After the successful creation and modification of your preferred video outro, now is the time to export it to your desired place or immediately post it to your YouTube channel, follow the instructions below to achieve so. Click on the Export button inside the Filmora Video Editor and you will see the Export window being launched as follows:

To submit your material straight to YouTube, hit your content directly to YouTube, Hit the YouTube menu at the menu bar of this window which brings you towards the YouTube export window as follow:

Conclusion

The usage of chroma keying has been increasingly popular in recent years, with various uses of this video effect employed for live streaming. Chroma keying is used to erase the backdrop of a video clip which is then composited over another scene or picture. The most apparent usage of this technology is for weather broadcasts when the presenter is composited over the top of a weather radar picture. In more recent times we’re seeing video game broadcasters chroma keying themselves into their live feeds. There are various sites to explore for streaming backdrops. Most come as overlay packages with distinct themes. A good location to look is Filmora. Else, if you want to add a new backdrop to your broadcast, you may simply add a new picture source to your scene in OBS. So, check out what best fits you and opt for the one.

Try It Free

For macOS 10.12 or later

**Step 1: Import the media document, including the Chroma Video

After the download and installation of this program, now you’re in the software interface. The next procedure is to import your media documents. To accomplish so, press the Import button on the left part of the screen as follows: In the following step, add the files to the timeline as shown above, which will also include them for your media records area.

**Step 2: Editing Video Project File

Presently as you’ve just placed that video clip within the media library of Filmora. You may also adjust the video clips using its convenient editing capabilities. To accomplish so, choose the specific video clip in the timeline and you will see the video changing options available on the interface as follows:

****Step 3:**Edit the Green Screen

Inside the Filmora, once you’ve integrated the green screen video into your project. Select the Chroma key effect as shown here:

**Step 4: Export the Project

After the successful creation and modification of your preferred video outro, now is the time to export it to your desired place or immediately post it to your YouTube channel, follow the instructions below to achieve so. Click on the Export button inside the Filmora Video Editor and you will see the Export window being launched as follows:

To submit your material straight to YouTube, hit your content directly to YouTube, Hit the YouTube menu at the menu bar of this window which brings you towards the YouTube export window as follow:

Conclusion

The usage of chroma keying has been increasingly popular in recent years, with various uses of this video effect employed for live streaming. Chroma keying is used to erase the backdrop of a video clip which is then composited over another scene or picture. The most apparent usage of this technology is for weather broadcasts when the presenter is composited over the top of a weather radar picture. In more recent times we’re seeing video game broadcasters chroma keying themselves into their live feeds. There are various sites to explore for streaming backdrops. Most come as overlay packages with distinct themes. A good location to look is Filmora. Else, if you want to add a new backdrop to your broadcast, you may simply add a new picture source to your scene in OBS. So, check out what best fits you and opt for the one.

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