Have You Ever Watched YouTube Live Streams? In Fact, You Can Also Start a Live Streaming on YouTube if You Want. Here We’ll Share some Tips to Live Stream on YouTube

Maybe you already heard of the word live streaming people use in different social media platforms. Whether it is about something that you want your audiences to participate in, or whether you want to sell something, to discuss something or even to showcase something to the virtual world. If you’re a YouTuber like me, you can definitely go on live streaming on your YouTube Channel. But before we go ahead and broadcast ourselves on YouTube, let’s first discuss what is live streaming for you to have an idea beforehand.

Live streaming is a streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs and YouTube videos are technically are streamed, but not live streamed. Live stream services encompass a wide variety of topics, from social media to video games (e.g., overwatch) to professional sports. Platform such as YouTube, Facebook, Twitch, and Instagram can be one of your biggest choices to showcase any of your talent.

How to go on Live on YouTube?

• Go to your YouTube Channel.
• On the upper left corner of your Channel, click the video icon and you’ll see the word “Create”. Click it.

• Next is you’ll see a drop-down box, choose Go Live.

• And since I’m not using the live streaming a very long time ago, I was amazed that it has now options that you can choose from. Whether you want to go on live right away, or you can pick up the time where you’re most comfortable with.

• I chose the second one since we’re not going on live at this very moment. As you can see in the image below. There you have options to choose from. Whether to use the built-in webcam of your laptop or the computer you’re using or you can use a personal computer screen recorder like OBS Studio (Open Broadcaster Software). I already break down the whereabouts of this particular screen recorder on my previous article. But, let me just discuss you a little bit, maybe it’ll be helpful if you want to go on live with a more powerful and engaging live streaming.

What is OBS Studio?

Open Broadcaster Software or OBS Studio is s free, open-source and cross-platform screencasting and streaming app. It is available for windows, macOS, Linux distributions, and BSD. OBS Studio provides real-time capture, encoding and broadcasting for YouTube, Twitch, Facebook, Instagram and many other social media platforms. You can download the application itself for FREE.

• If you’re a rookie and you want to go on live for the very first time, YouTube provides the step-by-step process. But if you’re already a pro when it comes to live streaming, then you can always choose the use of a screen recorder software because it has many useful tools for you to offer. You just need to learn it firsthand.

Next step, you just need to click the “Allow” button and you’re ready to the next step.

• You just need to simplify what is your live stream all about. Make a catchy title so that your audiences will be curious and will wait for you to be on live. Be specific with your description and find a topic that will be helpful to others. You know, everyone’s time is gold. We need to make the most out of it.

• I changed the Title and the Description as an example and the thumbnail as well. You can edit it when you continue to scroll down. You’ll choose what kind of category it fits in. If you want, you can also add it to your Playlist and you’ll choose your audience, if it’s suitable for kids or not.

• And since my YouTube Channel was already monetized, I have the options to monetize the live streaming too.

• As what it says, you need to customize the live stream according to your preference.

• And the final step before you can actually go on live, you will choose the visibility of your live broadcast. Usually, most of the people choose Public located at the bottom area of the options listed in the image below.

• The image below shows how it looks like after you click the “DONE” button. And the only thing that you need is to click the “GO LIVE” button and everyone can participate on your live streaming.

And here’s an actual example of a Live streaming that I’ve already done before on my YouTube Channel. I used OBS Studio in presenting the information that I needed, to convey the message to the audiences that are interested in learning Hebrew language to be exact.

During the live streaming, you can see people interacting with you on live and that’s totally awesome!

Live streaming is essential for your YouTube Channel success for two main reasons:

1. You can minimize the part of editing a raw vlog and that is time consuming, you can just click the “Go Live” button and follow all the required steps and you can share all your ideas through everyone who will watch your live streaming. You can exchange thoughts, interact with them right away. You can also enhance your speaking skills in front of the camera. A very much needed ability if you want to be a YouTuber like us.
2. If you’re a newbie in vlogging, YouTube set its requirements for you to be their YouTube Partner; which includes 1000 subscribers and 4000 watch hours (240,000 minutes). So, if you want to get pass above it as fast as you could, YouTube livestreaming could be the best key to achieve it. Imagine you’re going to be on live for about 3 hours in a row, so that’s 180 minutes already.

To sum it up, if you’re someone who wants to share your ability to the virtual world out there; then YouTube platform can be one of your go-to-stage. You can also choose Facebook if you want to target large audiences. Although YouTube is the second largest search engine next to Google, I think Facebook are a way ahead when it comes to reaching potential viewers or audiences because Facebook statistics show that more than two billion users have an account, 65 million businesses have Facebook pages and advertisers are crazy about it. Most of our friends and relatives are on Facebook. And that’s freaking insane. So, what are you waiting for, choose your social platform and GO ON LIVE!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

How to Create Your Own Subscribe Channel Graphics

Professional video creators earn billions from YouTube, Tick Tock, and such platforms today. That strongly encourages newcomers to create their video content. But is it that easy? Of course not. To create a successful video and catch people’s attention, subscribe channel graphics are essential.

We have introduced how to create a simple custom subscribe button animation for beginners. We are here to give a more advanced and fully animated graphic that will provide your video with a professional look. Let’s start with knowing what a Subscription channel graphic is.

What Is a Subscribe Channel Graphic?

We here give a simple explanation for those new to a subscribe channel graphic. Have you ever watched videos on a platform like YouTube? If yes, you must have noticed some unique pictures encouraging viewers to subscribe to the channel. That is exactly what a subscribe channel graphic is. It looks like as below.

Every video crater incorporates such graphics on their videos before posting them. However, the hardest part is how to create one. We are now moving forward to see how we can make some outstanding subscribe button graphics using Wondershare Filmora.

Create Advanced Subscription Channel Graphics With Wondershare Filmora

Before we dive into our step-by-step guide, let’s first have an overview of our video editor. Wondershare Filmora is an incredible video editor with robust editing features. These features will transform your video into a stunning one within minutes. It also comes with a powerful screen recorder and a large filmstock of templates.

So using these templates, icons, and other features, here are the steps you need to follow to make an advanced subscribe channel graphic.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora

First, you need to download and install the video editor, Filmora. If you’ve already done that, then launch the software right away. But if you haven’t, then download it below. Once the download finishes, install the software on your computer.

When you launch the Filmora, click on “New Project.”

Step2 Make the structure of your graphics

For creating anything, we first need a flawless structure. Here, we can make the structure of Subscribe channel graphics using different colors, icons, texts, and channel photos. We’ll start by adding color layers.

1. Add color layers

• Go to the “Media” on the top left corner of the interface and Click on “Sample Color.” Here find the Green color and add it in the panel below as the first video layer by the drag-n-drop function.

• We will key this layer at the end, so make sure not to use any other green graphics for your animation.
• Let’s lock this layer because we will no longer use it. For this, click on the “Lock” icon on the layer’s left side.
• Add white and red colors and stack them on top of the green color layer.

After adding all three color layers, it’s time to crop these layers to make the structure of our graphic.

Crop the Color Layers

• Go to the “Effects” tab from the top bar and search for the “Crop” effect. Then drag the effect and add it to the white and red layers on the panel.

• First, click on the “Eye” icon beside the red color layer to hide it. Then double-click the white layer to see its properties. When the properties appear, select “Effects” from there.

• You can also enable the safe zones from the display settings on the right side of the panel. After that, crop the white layer first, then show the red layer and crop it too. It will look like this.

That’s it, folks. Our color backgrounds are here. Now we have to add our channel photo to this. So let’s move on to see how to do it.

2. Add a channel photo

• To add the channel photo, you can upload the image. Here we are going to use some images from the stock media. No matter the image, drop it down on the panel above the red color layer.

• Now double-click on the image layer, and from the properties, go to the “Mask” option and select the circle. You can also select any other shape you like.

• After that, scroll down and make the circle even by matching all numbers. Then scale it down and place it on the left corner of the white layer.

It’s done. Let’s add our channel text now.

3. Add texts

• For adding text, go to the “Titles” from the top bar and add the title you like to the panel.

• Now double-click this layer and add the text you want. You can also change the color of the text, scale it down and place it where ever you want.

• Now, let’s add another title for the subscribe button. You have to place it on the red layer.

We can’t finish our structure without icons, can we? So let’s move on to them.

4. Add icons

• Hit the “Element” from the top bar and search for the “Bell” icon. You will find the short animations of the bell. Add the suitable one to the panel.

• Now find a suitable place in the animation, stop it at that point, right-click on the element layer and add a freeze frame.

• You can also extend the freeze frame and remove the other parts. Then reduce its size and place it beside the “Subscribe” text.

• Similarly, add “Thumbs Up” and “Mouse Cursor” icons on the panel.

Finally, our structure is finished. Now let’s start animating.

Step3 Animate the graphics

First, we’ll make it so that all these graphics come in from below the view.

• Go to the white layer first and double-click on it. Then hit the “Animation” option and scroll down. Here add a new keyframe by clicking “Add.” Now move the playhead to the beginning and place the white color layer out of the frame.

• Now, do the same for channel photos and icons. The whole animation will look like this.

• As you can see, the text appears before the color layers. Let’s correct it. Double-click the text layer. Select the” Type Writer’ form and hit the “Advanced option.

• Here, you can adjust the text with the color layers.

• After adjusting both the channel name and subscribe button texts, your animation will appear like this.

If you’ve managed so far, then that’s great. We have done most of the work. Now we need to animate the graphics of the mouse cursor so that it clicks on the bell icon, thumb icon, and our subscribe button. The process is somewhat similar because we will need to add different keyframes. But still, let’s see it in detail.

Step4 Animate the mouse cursor

• Go to the “Mouse Cursor” icon layer and double-click on it. First, place the icon on the “Thumbs Up” so that when it animates in, it goes directly to the said icon. Then you have to add another keyframe after some time. And when you add a third one, place the “Mouse Cursor” icon on the subscribe button text.

• Then add a similar pair of keyframes with some space from the last one and place the “Mouse Cursor” icon on the “Bell” icon.

• The last keyframe we have to add will place this “Mouse Cursor” icon out of our view. After that, you need to adjust these keyframes to set the speed of the moving “Mouse Cursor’ icon according to your taste.

The final product up till now will be like this.

We are nearing our end, guys. Now we just need to make the graphics animate out of our view, and our work will be done. So let’s dive right into it.

Step5 Animate the graphics out

The process of animating out your graphics is like how we animated in our video. We just need to reverse those steps. So here’s how it’s done.

• Go to the white color layer and double-click on it to open its properties.
• Now, from the “Animation” option, add a new keyframe a little before the end of the video.
• After that, you have to add another keyframe at the end of your video. But in this keyframe, place the white color layer out of your view. Like this,

• Repeat the same steps for the red color layer, channel image layer, and icons layer.
• After it’s done, the whole graphics will look like this.

• The only thing that remains is to fix the text layers. For this, double-click on the channel text layer and go to the “Advanced” settings, just like before.

• From here, fix the text speed and end with your other graphic elements. After it’s done, we will do the same for the “Subscribe” button text.

Finally, our graphic is completed. “Export” it from the software to your computer.

Whenever you want to use this graphic on your video, you have to import it first and enable the “Green Screen” option. It will remove the green background color. Then you can upload your video and place this graphic on it to add to the video. And that’s all.

Conclusion

Creating the Subscribe channel graphics is like picking stars from the sky for any video creator, especially if you are a beginner. However, now you don’t need to go for the professionals anymore. Wondershare Filmora has got you covered. So follow this detailed guide and create excellent subscribe channel graphics for your videos.

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora

First, you need to download and install the video editor, Filmora. If you’ve already done that, then launch the software right away. But if you haven’t, then download it below. Once the download finishes, install the software on your computer.

When you launch the Filmora, click on “New Project.”

Step2 Make the structure of your graphics

For creating anything, we first need a flawless structure. Here, we can make the structure of Subscribe channel graphics using different colors, icons, texts, and channel photos. We’ll start by adding color layers.

1. Add color layers

• Go to the “Media” on the top left corner of the interface and Click on “Sample Color.” Here find the Green color and add it in the panel below as the first video layer by the drag-n-drop function.

• We will key this layer at the end, so make sure not to use any other green graphics for your animation.
• Let’s lock this layer because we will no longer use it. For this, click on the “Lock” icon on the layer’s left side.
• Add white and red colors and stack them on top of the green color layer.

After adding all three color layers, it’s time to crop these layers to make the structure of our graphic.

Crop the Color Layers

• Go to the “Effects” tab from the top bar and search for the “Crop” effect. Then drag the effect and add it to the white and red layers on the panel.

• First, click on the “Eye” icon beside the red color layer to hide it. Then double-click the white layer to see its properties. When the properties appear, select “Effects” from there.

• You can also enable the safe zones from the display settings on the right side of the panel. After that, crop the white layer first, then show the red layer and crop it too. It will look like this.

That’s it, folks. Our color backgrounds are here. Now we have to add our channel photo to this. So let’s move on to see how to do it.

2. Add a channel photo

• To add the channel photo, you can upload the image. Here we are going to use some images from the stock media. No matter the image, drop it down on the panel above the red color layer.

• Now double-click on the image layer, and from the properties, go to the “Mask” option and select the circle. You can also select any other shape you like.

• After that, scroll down and make the circle even by matching all numbers. Then scale it down and place it on the left corner of the white layer.

It’s done. Let’s add our channel text now.

3. Add texts

• For adding text, go to the “Titles” from the top bar and add the title you like to the panel.

• Now double-click this layer and add the text you want. You can also change the color of the text, scale it down and place it where ever you want.

• Now, let’s add another title for the subscribe button. You have to place it on the red layer.

We can’t finish our structure without icons, can we? So let’s move on to them.

4. Add icons

• Hit the “Element” from the top bar and search for the “Bell” icon. You will find the short animations of the bell. Add the suitable one to the panel.

• Now find a suitable place in the animation, stop it at that point, right-click on the element layer and add a freeze frame.

• You can also extend the freeze frame and remove the other parts. Then reduce its size and place it beside the “Subscribe” text.

• Similarly, add “Thumbs Up” and “Mouse Cursor” icons on the panel.

Finally, our structure is finished. Now let’s start animating.

Step3 Animate the graphics

First, we’ll make it so that all these graphics come in from below the view.

• Go to the white layer first and double-click on it. Then hit the “Animation” option and scroll down. Here add a new keyframe by clicking “Add.” Now move the playhead to the beginning and place the white color layer out of the frame.

• Now, do the same for channel photos and icons. The whole animation will look like this.

• As you can see, the text appears before the color layers. Let’s correct it. Double-click the text layer. Select the” Type Writer’ form and hit the “Advanced option.

• Here, you can adjust the text with the color layers.

• After adjusting both the channel name and subscribe button texts, your animation will appear like this.

If you’ve managed so far, then that’s great. We have done most of the work. Now we need to animate the graphics of the mouse cursor so that it clicks on the bell icon, thumb icon, and our subscribe button. The process is somewhat similar because we will need to add different keyframes. But still, let’s see it in detail.

Step4 Animate the mouse cursor

• Go to the “Mouse Cursor” icon layer and double-click on it. First, place the icon on the “Thumbs Up” so that when it animates in, it goes directly to the said icon. Then you have to add another keyframe after some time. And when you add a third one, place the “Mouse Cursor” icon on the subscribe button text.

• Then add a similar pair of keyframes with some space from the last one and place the “Mouse Cursor” icon on the “Bell” icon.

• The last keyframe we have to add will place this “Mouse Cursor” icon out of our view. After that, you need to adjust these keyframes to set the speed of the moving “Mouse Cursor’ icon according to your taste.

The final product up till now will be like this.

We are nearing our end, guys. Now we just need to make the graphics animate out of our view, and our work will be done. So let’s dive right into it.

Step5 Animate the graphics out

The process of animating out your graphics is like how we animated in our video. We just need to reverse those steps. So here’s how it’s done.

• Go to the white color layer and double-click on it to open its properties.
• Now, from the “Animation” option, add a new keyframe a little before the end of the video.
• After that, you have to add another keyframe at the end of your video. But in this keyframe, place the white color layer out of your view. Like this,

• Repeat the same steps for the red color layer, channel image layer, and icons layer.
• After it’s done, the whole graphics will look like this.

• The only thing that remains is to fix the text layers. For this, double-click on the channel text layer and go to the “Advanced” settings, just like before.

• From here, fix the text speed and end with your other graphic elements. After it’s done, we will do the same for the “Subscribe” button text.

Finally, our graphic is completed. “Export” it from the software to your computer.

Whenever you want to use this graphic on your video, you have to import it first and enable the “Green Screen” option. It will remove the green background color. Then you can upload your video and place this graphic on it to add to the video. And that’s all.

Conclusion

Creating the Subscribe channel graphics is like picking stars from the sky for any video creator, especially if you are a beginner. However, now you don’t need to go for the professionals anymore. Wondershare Filmora has got you covered. So follow this detailed guide and create excellent subscribe channel graphics for your videos.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

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Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

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Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

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Online Calculate and Change Video Aspect Ratio

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.

Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.

Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.

In this article

01 [How to Calculate Video Aspect Ratio Online?](#Part 1)

02 [Websites to Change Video Aspect Ratio Online](#Part 2)

Part 1 How to Calculate Video Aspect Ratio Online?

Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.

Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.

With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.

The formula to find an aspect ratio is: Width / Height

Aspect Ratio Calculation Process

Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:

• Take the original height-for example, 2400 units.
• Take the actual width- for example, 3200 units.
• Then, divide the height by width- for example, 2400/3200=0.75.
• Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
• The resulting figure is a new height.

Part 2 Websites to Change Video Aspect Ratio Online

If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:

Free Convert

FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.

You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.

Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.

Pros:

• No Pop-ups occur while converting
• It did not affect the download speed
• Easy to convert the files

Cons:

• You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.

CloudConvert

Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.

You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.

Pros:

• Several conversion options for high-quality files
• Supports cloud services
• Platform independent
• User-friendly
• Supports batch conversion
• It offers a powerful API

Cons:

• Get 25 minutes a day to convert the files

Kapwing

It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.

You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.

Pros:

• Merge multiple videos or images collectively in any order and add audio.
• Reduce the video size of any format with a single click.
• Add video subtitles
• Resize or crop videos for all social media posts.
• Cut out multiple sections of a video.

Cons:

• 250MB file upload limit
• Export only in 720p quality
• Export video clips for 7 minutes
• Edit or store content till two days

IMOVIE

Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.

It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.

Pros:

• It has a simple interface.
• Its 4K resolution support allows you to give a cinematic feel to videos.
• iMovie has great speed controls that enable you for optimal pace-setting of scenes.

Cons:

• It does not have many output controls options.
• It only works on Mac systems.

Wondershare Filmora

If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.

Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.

It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.

Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.

You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.

Here are various methods to change the aspect ratio in Wondershare Filmora:

Method 1: Change Aspect Ratio at the Starting Interface

Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the aspect ratio that you want by simply clicking on it.

Method 2: Change Aspect Ratio under Project Settings

You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.

In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.

Method 3: Change Aspect Ratio during Editing

Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.

- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.

- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.

After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Change the Aspect Ratio with Auto-Reframe

If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option

Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms

Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window

Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.

Step4 After completing adjustment or reframing, click on the “Export” button to save your video

Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.

Method 5: Change Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.

● Change Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.

You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Change Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Change Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Change Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.

Conclusion

From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.

So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.

Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.

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While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.

Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.

Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.

In this article

01 [How to Calculate Video Aspect Ratio Online?](#Part 1)

02 [Websites to Change Video Aspect Ratio Online](#Part 2)

Part 1 How to Calculate Video Aspect Ratio Online?

Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.

Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.

With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.

The formula to find an aspect ratio is: Width / Height

Aspect Ratio Calculation Process

Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:

• Take the original height-for example, 2400 units.
• Take the actual width- for example, 3200 units.
• Then, divide the height by width- for example, 2400/3200=0.75.
• Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
• The resulting figure is a new height.

Part 2 Websites to Change Video Aspect Ratio Online

If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:

Free Convert

FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.

You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.

Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.

Pros:

• No Pop-ups occur while converting
• It did not affect the download speed
• Easy to convert the files

Cons:

• You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.

CloudConvert

Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.

You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.

Pros:

• Several conversion options for high-quality files
• Supports cloud services
• Platform independent
• User-friendly
• Supports batch conversion
• It offers a powerful API

Cons:

• Get 25 minutes a day to convert the files

Kapwing

It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.

You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.

Pros:

• Merge multiple videos or images collectively in any order and add audio.
• Reduce the video size of any format with a single click.
• Add video subtitles
• Resize or crop videos for all social media posts.
• Cut out multiple sections of a video.

Cons:

• 250MB file upload limit
• Export only in 720p quality
• Export video clips for 7 minutes
• Edit or store content till two days

IMOVIE

Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.

It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.

Pros:

• It has a simple interface.
• Its 4K resolution support allows you to give a cinematic feel to videos.
• iMovie has great speed controls that enable you for optimal pace-setting of scenes.

Cons:

• It does not have many output controls options.
• It only works on Mac systems.

Wondershare Filmora

If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.

Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.

It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.

Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.

You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.

Here are various methods to change the aspect ratio in Wondershare Filmora:

Method 1: Change Aspect Ratio at the Starting Interface

Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the aspect ratio that you want by simply clicking on it.

Method 2: Change Aspect Ratio under Project Settings

You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.

In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.

Method 3: Change Aspect Ratio during Editing

Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.

- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.

- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.

After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Change the Aspect Ratio with Auto-Reframe

If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option

Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms

Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window

Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.

Step4 After completing adjustment or reframing, click on the “Export” button to save your video

Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.

Method 5: Change Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.

● Change Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.

You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Change Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Change Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Change Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.

Conclusion

From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.

So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.

Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Try It Free Try It Free

While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.

Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.

Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.

In this article

01 [How to Calculate Video Aspect Ratio Online?](#Part 1)

02 [Websites to Change Video Aspect Ratio Online](#Part 2)

Part 1 How to Calculate Video Aspect Ratio Online?

Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.

Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.

With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.

The formula to find an aspect ratio is: Width / Height

Aspect Ratio Calculation Process

Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:

• Take the original height-for example, 2400 units.
• Take the actual width- for example, 3200 units.
• Then, divide the height by width- for example, 2400/3200=0.75.
• Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
• The resulting figure is a new height.

Part 2 Websites to Change Video Aspect Ratio Online

If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:

Free Convert

FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.

You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.

Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.

Pros:

• No Pop-ups occur while converting
• It did not affect the download speed
• Easy to convert the files

Cons:

• You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.

CloudConvert

Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.

You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.

Pros:

• Several conversion options for high-quality files
• Supports cloud services
• Platform independent
• User-friendly
• Supports batch conversion
• It offers a powerful API

Cons:

• Get 25 minutes a day to convert the files

Kapwing

It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.

You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.

Pros:

• Merge multiple videos or images collectively in any order and add audio.
• Reduce the video size of any format with a single click.
• Add video subtitles
• Resize or crop videos for all social media posts.
• Cut out multiple sections of a video.

Cons:

• 250MB file upload limit
• Export only in 720p quality
• Export video clips for 7 minutes
• Edit or store content till two days

IMOVIE

Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.

It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.

Pros:

• It has a simple interface.
• Its 4K resolution support allows you to give a cinematic feel to videos.
• iMovie has great speed controls that enable you for optimal pace-setting of scenes.

Cons:

• It does not have many output controls options.
• It only works on Mac systems.

Wondershare Filmora

If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.

Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.

It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.

Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.

You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.

Here are various methods to change the aspect ratio in Wondershare Filmora:

Method 1: Change Aspect Ratio at the Starting Interface

Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the aspect ratio that you want by simply clicking on it.

Method 2: Change Aspect Ratio under Project Settings

You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.

In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.

Method 3: Change Aspect Ratio during Editing

Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.

- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.

- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.

After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Change the Aspect Ratio with Auto-Reframe

If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option

Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms

Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window

Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.

Step4 After completing adjustment or reframing, click on the “Export” button to save your video

Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.

Method 5: Change Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.

● Change Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.

You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Change Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Change Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Change Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.

Conclusion

From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.

So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.

Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Try It Free Try It Free

While watching movies, you might have noticed specific clips have black lines at the sides of the screen. It is because the original video’s aspect ratio is different from that of the screen on which you see it.

Nowadays, people are using multiple devices with different aspect ratios. Videos are an effective marketing tool that most marketers are using to expand their business. Therefore, the video aspect ratio has become vital.

Some people feel technical aspects such as video aspect ratio or using aspect ratio editor are a bit intimidating. But they are easy and simple to understand. So, let us know more about them.

In this article

01 [How to Calculate Video Aspect Ratio Online?](#Part 1)

02 [Websites to Change Video Aspect Ratio Online](#Part 2)

Part 1 How to Calculate Video Aspect Ratio Online?

Do you want to make changes to the video? If yes, then it is important to understand the basic concepts of video aspect ratios. Moreover, you can determine the specifications using an aspect ratio editor online.

Every photo, canvas, responsive design, digital video, or frame is rectangular with precise proportions. Outline the aspect ratios to create shapes according to different mediums like computers, TV, movies, or camera screens.

With the help of aspect ratio calculators, you can calculate the image’s value and new size. You can also use it to convert the image size and keep the objects in shape to make them look natural.

The formula to find an aspect ratio is: Width / Height

Aspect Ratio Calculation Process

Calculating the aspect resolution is pretty straightforward. The steps mentioned below will help you to get the correct height for the edited image:

• Take the original height-for example, 2400 units.
• Take the actual width- for example, 3200 units.
• Then, divide the height by width- for example, 2400/3200=0.75.
• Multiply the result (quotient) by new expected width- for instance, 0.75*600=450.
• The resulting figure is a new height.

Part 2 Websites to Change Video Aspect Ratio Online

If you want to change the video aspect ratio, you can easily crop the size of the video online with the help of different websites. These websites offer other aspect ratio options. So, let us learn more about them:

Free Convert

FreeConvert.com is a free editing website that allows you to edit video aspect ratio online. Usually, it is a cloud-based editor that converts a variety of files. So, you can use it to change the video aspect ratio of your clip.

You can see various options such as aspect ratio, codec, screen resolution, or more during video file conversion. For example, you can opt for an aspect ratio as per your requirements there.

Then, this converter will fix the clip automatically in the resolution selected by you. This website can process multiple files up to 1GB at once.

Pros:

• No Pop-ups occur while converting
• It did not affect the download speed
• Easy to convert the files

Cons:

• You have a limit of 25 minutes to convert files. After that, you need to upgrade to pro by making monthly payments.

CloudConvert

Cloud Convert is a file conversion service supporting around 200 file formats online for free. You can adjust the aspect ratio of videos on this website easily.

You have to upload a video clip and select its output format as per your original file. Then go to output video configuration to change the aspect ratio there. Choose the aspect ratio from the options given.

Pros:

• Several conversion options for high-quality files
• Supports cloud services
• Platform independent
• User-friendly
• Supports batch conversion
• It offers a powerful API

Cons:

• Get 25 minutes a day to convert the files

Kapwing

It is a free online aspect ratio editor to create content online. This tool has several features and a collection of online material. For example, through this aspect ratio editor, you can crop the size of video online.

You can select or resize video aspect ratio according to different social media platforms. But you can export only 720 p quality through this website for free after that; you have to create an account.

Pros:

• Merge multiple videos or images collectively in any order and add audio.
• Reduce the video size of any format with a single click.
• Add video subtitles
• Resize or crop videos for all social media posts.
• Cut out multiple sections of a video.

Cons:

• 250MB file upload limit
• Export only in 720p quality
• Export video clips for 7 minutes
• Edit or store content till two days

IMOVIE

Try the iMovie iPhone aspect ratio editor if you want to drag or drop the interface for editing videos simply. It has primitive tools to edit videos or images, and you can also import content from local drives or cloud storage with it.

It offers various visual effects like picture-in-picture, split-screen, or green screen effects. You can also enable viewers to zoom in or pass the scenes. Imovie set aspect ratio gives videos a cinematic feel using its 13 different video filters.

Pros:

• It has a simple interface.
• Its 4K resolution support allows you to give a cinematic feel to videos.
• iMovie has great speed controls that enable you for optimal pace-setting of scenes.

Cons:

• It does not have many output controls options.
• It only works on Mac systems.

Wondershare Filmora

If you permanently want to change the aspect ratio online, you must opt for a video converter or editor. Wondershare Filmora is the most remarkable aspect ratio editor that allows you to easily create videos of 4:3, 9:16, 16:9, and 1:1 aspect ratios.

Moreover, it is a convenient tool to edit videos on YouTube, Apple TV, Vimeo, or mobile devices. So, many YouTubers or bloggers are using it.

It is a reliable and cost-effective tool that offers drop and drag effects, audio, templates, soundtracks, filters, and other options. In addition, you can access features like split-screen, green screen, motion tracking, etc.

Its keyframing feature allows you to include custom animations, while motion tracking helps you track objects. Then, the color matching feature enables you to copy the color settings of one video and apply them to another clip.

You can even assign hotkeys shortcuts for various tools to save your time. Moreover, you can use different transitions, motion elements, filters, clips, titles, audios, and many other things with a simple drag and drop option.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

With its green screen feature, you can remove or change the video background. Then, you have an audio ducking feature to lower down the background volume or fade the audio track to another.

Here are various methods to change the aspect ratio in Wondershare Filmora:

Method 1: Change Aspect Ratio at the Starting Interface

Wondershare Filmora allows you to resize video aspect ratio when you launch the editor program. First, go to the drop-down menu button. Then, click on it to see various aspect ratios such as 16:9, 1:1, 4:3, 9:16, or 21:9.

Choose the aspect ratio that you want by simply clicking on it.

Method 2: Change Aspect Ratio under Project Settings

You can change the aspect ratio by clicking on the “Project Settings.” You can decide the target aspect ratio based on the aspect ratio of the media source.

For instance, if the aspect ratio of media source files is 4:3, select the standard aspect ratio of 4:3. Then, media files with other aspect ratios will show black bars.

In case of any discordance or if you want to change the aspect ratio, choose the proper ratio from project settings.

Method 3: Change Aspect Ratio during Editing

Even after importing the videos or images into Filmora’s timeline, you can easily change the ratio from the Crop and Zoom tool.

- Go to timeline and right-click on the video clip. Then, select “Crop and Zoom.” You will see the pop-up window.

- Click on 16:9, 4:3, 1:1, or 9:16 manually at the bottom if you like to change the video aspect ratio.

- You can also manually enter the video aspect ratio. Next, click on the “Ok” button.

After changing the aspect ratio, add background blur effects if you notice a black bar. It will enhance the video. You can also intensify your video by using filters, visual effects, overlays, or titles.

Method 4: Change the Aspect Ratio with Auto-Reframe

If you use Filmora’s latest versions, you will notice Auto Reframe helps to change the aspect ratio. Other than cropping, it will find the object in clips and crop it automatically if needed.

The following are steps to change the aspect ratio using the Auto-Reframe option:

Step1 Once you upload the video clips to the media library, right-click on it and choose the Auto-Reframe option

Step2 You will see the Auto Reframe window appear on the screen. Replace the existing video with a new clip. Then, change the video aspect ratio and video motion speed. Make sure to change the aspect ratio that fits most with different social media platforms

Step3 Once you choose the aspect ratio, click on the “Analyze” button. Filmora will Auto-Reframe the video itself. Once the process completes, you can see results in the preview window

Drag box to adjust the frame or to keep the object in it. It will automatically remove the content outside the box.

Step4 After completing adjustment or reframing, click on the “Export” button to save your video

Change the name of the video and select the location where you want to save the video. Now, click on the “Export” again to save.

Method 5: Change Aspect Ratio at Exporting

You can save the clip to your system or smartphones, depending on your requirements. Then, upload them directly to Youtube or burn them into DVD by clicking on the “Export button.” In this way, you can watch on widescreen or standard TV whenever you want.

● Change Aspect Ratio for the Local Computer

First, you will see the “Local” tab. There you can save the clip in a particular aspect ratio to your system.

You can see all resolutions with various aspect ratios after selecting the format. The output video depends on the media click resolution.

● Change Aspect Ratio for a Device

Change the “Device” tab to save the video in formats compatible with popular devices, including iPod, iPhone, PSP, iPad, etc. Once you choose the device, you will see all resolutions. Choose your favorite or the best resolution.

The video quality will continue improving with higher resolutions. But it will also increase the size of the file.

● Change Aspect Ratio for YouTube

Go to the “YouTube” tab and fill in the information. Then, click the “Export” button. Selecting the aspect ratio again is not necessary. It will directly upload your videos to YouTube.

● Change Aspect Ratio for DVD TV

When you go to the “DVD” tab, you will notice various aspect ratio options. Switching the aspect ratio for TV from 4:3 to 16:9 is pretty straightforward. To do so, select what you think is right.

Conclusion

From the article above, you have learned about different online converters. Now you know how to change the video aspect ratio online and use the video aspect ratio editor. Also, understand how to calculate aspect ratios.

So, you can decide for yourself that Wondershare Filmora video editor is one of the best tools. Using its different methods you can change the aspect ratio easily.

Furthermore, you can use it to make changes on both social media platforms and your devices because it is an effective and reliable tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

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