New If Youre Not Using Video yet, Now Is the Time to Start. In This Post, Well Discuss the Benefits of Using Video for Social Media Marketing and Provide Tips for Getting Started. Keep Reading to Learn More for 2024

When it comes to social media marketing, video is one of the most powerful tools at your disposal. Videos can be used to create engaging content that draws in new followers, and they can also be used to promote your products or services. In fact, videos are so effective that nearly 90% of businesses now use them as part of their social media marketing strategy. So, if you’re not using video yet, now is the time to start. In this post, we’ll discuss the benefits of using video for social media marketing and provide tips for getting started. Keep reading to learn more!

1. More Engaging Than Text or Images

When you’re scrolling through your feed, what’s more, likely to stop you in your tracks: a picture or a video? For most people, the answer is video. In general, video is more engaging than image because it captures our attention more effectively and holds it for longer. Studies have shown that the human brain processes video 60,000 times faster than text, and that viewers retain 95% of a message when they watch it in a video, as opposed to 10% when they read it in text. Furthermore, video is more likely to evoke an emotional response than an image. We can’t help but be drawn in by the movement, sound, and facial expressions of the people in the video, which makes us more likely to feel connected to them. So next time you’re trying to capture someone’s attention, think about using video instead of a still image.

Video Format

2. Build a Relationship with Audience

Video can help you build a relationship with your audience on social media. That’s because people like to watch videos. They’re fun and interesting. You can show people what you’re doing and what’s going on in your life. And people can leave comments and talk to you on the video. The more you interact with your audience, the more they’ll like you.

Plus, video is a great way to show off your products or services. You can give people a tour of your store or office. Or show them how to use your product. If you have a new product, you can create a video to show it off. People are more likely to buy a product if they can see it in action.

Videos Help You Build a Relationship

3. Promote Your Brand or Product

Video allows you to show, rather than just tell, potential customers what your brand is all about. You can give them a behind-the-scenes look at your company, or showcase your products in action. And because people are more likely to watch a video than read an article or blog post, you’re more likely to reach a wider audience with your message.

Creating a video doesn’t have to be expensive or time-consuming. You can use your smartphone or a simple video camera to get started. And there are plenty of free or low-cost video editing software programs available if you want to get fancier with your finished product.

If you’re not sure where to start, try creating a short video that introduces your brand and tells viewers what they can expect from your products or services. Then post it on your website and social media channels and see how it goes! You might be surprised at how well it performs.

Videos Help Promote Your Brand

4. Drive Traffic to Your Website

Website traffic refers to the number of visitors who visit a website. This can be measured in a number of ways, including the number of unique visitors, the number of page views, and the amount of time spent on the site.

If you’re looking for a way to give your website a boost, you may want to consider using videos. By posting engaging videos on social media sites, you can drive traffic to your site and increase your visibility. And, with more people visiting your site, you’ll have a better chance of converting visitors into customers. Of course, creating videos can be time-consuming and requires some level of creative talent. But it’s worth the effort if you’re looking for a way to improve your web traffic.

So, if you’re ready to take your social media marketing to the next level, why not give video a try?

Videos Help Drive Traffic

Social media reach is the number of people who see your content. It’s the potential audience for your message. The more people who see it, the more likely it is that someone will engage with it. The size of your reach depends on the platform you’re using and how many followers you have. Some platforms, like Facebook, make it easy to reach a large audience.

The best way to increase your reach is to create compelling video content that people want to share. Videos are highly shareable, and if they are well-made and engaging, they can quickly attract a large audience. In addition, videos are a great way to build brand awareness and show potential customers what your business is all about. By including videos in your social media marketing strategy, you can reach a wider audience and create more opportunities for customer engagement.

Videos Help Drive Traffic

6. Boost your SEO

SEO is an acronym that stands for “search engine optimization.” It is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page appears in the SERPs, the more likely it is to be clicked by users.

If you’re like most people, you probably spend a good chunk of your day scrolling through social media sites like Facebook, Twitter, and Instagram. And when you’re not scrolling through your feed, you’re probably watching videos. Whether it’s a funny cat video or a cooking tutorial, chances are you’ve watched a video online in the past 24 hours. What you may not realize is that videos can also be used to boost your SEO.

That’s right - by creating and posting engaging videos, you can attract more visitors to your website and improve your search engine ranking. Here’s how it works: when people watch your videos and share them with their friends, they are effectively giving your website a “vote” of approval. This helps to improve your visibility on search engines and attracts more visitors to your site. In addition, videos help to keep people on your website for longer periods of time, which is also a positive signal to search engines. So if you’re looking for a new way to improve your SEO, consider adding videos to your website. You might just be surprised at the results.

Videos Help Boost Your SEO

Wrap Up

Now that you know the importance of using video for your social media marketing, it’s time to start planning your next campaign.
Keep in mind the different ways you can use video to engage with your audience and think about what kind of content will resonate best with them.
Don’t be afraid to try something new – after all, that’s how we learn and grow. What are some ideas you have for using video in your social media marketing? We want to hear from you! Comment down below and let us know.

Videos Conclusion

1. More Engaging Than Text or Images

Video Format

2. Build a Relationship with Audience

Videos Help You Build a Relationship

3. Promote Your Brand or Product

Videos Help Promote Your Brand

4. Drive Traffic to Your Website

So, if you’re ready to take your social media marketing to the next level, why not give video a try?

Videos Help Drive Traffic

6. Boost your SEO

Videos Help Boost Your SEO

Wrap Up

Now that you know the importance of using video for your social media marketing, it’s time to start planning your next campaign.
Keep in mind the different ways you can use video to engage with your audience and think about what kind of content will resonate best with them.
Don’t be afraid to try something new – after all, that’s how we learn and grow. What are some ideas you have for using video in your social media marketing? We want to hear from you! Comment down below and let us know.

Videos Conclusion

How to Make a Slideshow with Icecream Slideshow Maker

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The Icecream slideshow creator software is a known name in the domain of graphic design applications. Keep reading ahead to learn the knowhow of creating Icecream presentations!

Part 1 What is Icecream Slideshow Maker?

Slideshows are interesting content presentation tools that have the potential to deliver even the most customary information in a manner that is engaging enough to hold your audience captive. Browsing across the web or the IT market, you can easily encounter a cluster of slideshow builder software and tools that are ready to cater to your requirement of making top quality slideshow presentations that suit a diversity of personal and professional needs.

Moving ahead with the discussion, let us have a talk about the Icecream slide show maker program, which can definitely be a great choice to design graphic artworks of professional excellence, thanks to the latter’s upgraded features and graphic editing utilities. You can pick the tool to create fun-filled slideshows of cherished personal events, or craft elusive and explanatory business presentations to deliver the most precise company and product information to your clients.

Let us now dive deeper into the program specifications and proceed to take a look at the distinguishing features of the Icecream slideshow maker program in the following section:

● The software grants you the liberty to adjust the screen time and the transition play duration of each of the slide contents.

● You can uplift the feel of your presentations with an upbeat background audio, while choosing the same from the editor’s preset media library in a preferred file format.

● You are allowed to customize the presentation slides with matching text annotations and adjust its font, size, orientation, color and animation.

● Working with the program lets you ensure a seamless presentation flow with a diverse range of inbuilt transition effects.

● Before you set into the final creation process, the software facilitates you with a preview of your work, with all the applied effects, element inclusions and parameter variations introduced. You can thus, observe and modify the presentation if required.

● You can save the slideshows midway of the creation process and resume whenever you like, and prefer to sort the presentation slides in a definite or random sequence.

● The software allows you to create and export high resolution 4K slideshows by burning them to CDs and DVDs.

● The created slideshows can be uploaded to online storage accounts and shared across a variety of social media platforms, in almost any common output file format.

● The software is a Windows exclusive program and works effectively well with the Windows XP, Vista, 7, 8, 8.1 and 10 operating system versions.

Part 2 How to Use an Ice Cream Slideshow Maker?

By now, you must have become quite familiar with the credibility of designing slideshow presentations with the Icecream slideshow creator software. However, the real essence lies in taking a practical experience of working with the program to comprehensively understand the slideshow design process in detail.

Adhering to the aforesaid concern, let us try hands at having an in depth understanding of different aspects of working on a slideshow presentation within the program interface through the following stepwise tutorial guide:

User’s Guide to Work With the Icecream Slideshow Maker Program

Step 1: Download and Install Icecream Slideshow Creator

To begin with, visit the official website of the program to download the same in your Windows device. Once the download is successful, you will need to save and run the program’s installation files sin your system. Having done that, you will be directed to the software’s ‘Installation Wizard’ to initiate a quick an easy installation process.

Step 2: Import Media Files

Post a successful installation, proceed to launch the program and wait for the latter’s welcome screen to appear. In the launch screen, navigate to and tap any one of the ‘Add Photo’ or ‘Add Folder’ buttons at the top left corner to import either a single media file, or an entire media folder to the program’s editing workspace.

Instead of using the ‘Add Folder’ option at the top left, you can also select multiple files by pressing and holding the ‘Ctrl’ key son your system’s keyboard and import them to the editor timeline, all at once. You can alternatively, click on the ‘Add Files to Start Your Photostory’ tab in the center of the software’s welcome screen to import the required media files.

Clicking on any of the aforesaid buttons or tabs will direct you to a ‘File Explorer’ window, where you can make the desired media selections. Your choices are however; filtered according to their respective file formats and only those in line with the formats supported by the Icecream Slideshow creator program are imported to the timeline.

Step 3: Configure the Presentation Settings

As soon as you finish the media import process, the editing workspace bifurcates to present the ‘Queue’ window at the left and ‘Preview and Settings’ window at the right side of the screen. This is the space where you can proceed to configure your presentation settings.

● File Sorting

To sort the arrangement of a media file, navigate to the ‘File Queue Panel’ at the left and click on the desired file, while using the ‘Arrow Keys’ at the right to change the latter’s position in the queue, or choose to delete it from the queue by tapping the ‘Recycle Bin’ icon beside the file.

● Duration and Transition Adjustments

Proceeding further, you can try hands at customizing the duration and transition effects for each of the added media files within the queue. All you need to do is, navigate to and click on the respective tabs within the window. Hit the ‘Time’ button to adjust the screen time of the slides or click on the ‘Transitions’ tab to include suitable animation effects between successive slides for a smooth presentation flow.

You can even stick with a random transition effect to add to the slides, or choose to add no transition effect at all. The inbuilt slideshow player the right side of the editor workspace automatically plays the preview of the applied transition effects. The ‘Transition’ and ‘Time’ settings are the sole customizations that you can apply individually to the slides, the rest of the effects being universally applicable to all the presentation slides together.

If you are interested to apply a particular transition and play duration to all the slides, navigate to and click within the gray bar at the bottom of the file queue to apply the same transition and time characteristics to all the slides of the presentation. You can even opt to delete all the added media files at the same time by tapping the ‘Clear List’ button.

● Media Resolution

Working with the Icecream slideshow creator program, you are allowed to adjust the output resolution of your slideshow in the preview window at the right side of the editor timeline. The resolution range lies between 640 x 480 to 1600 x 1200 pixels. Moving further, you can set common play duration for all the transition effects within different slides of the presentation that you have included within the queue.

● Aspect Ratio

You can choose to either keep the actual aspect ratio of the media files or customize the same to fit into the screen size. To go with the former choice, click within the ‘Scale to Fit’ checkbox. In case you wish to stick to the latter option, click inside the ‘Original Ratio’ checkbox. To learn more about working with any of the aforesaid settings, navigate to and click on the ‘Question Mark’ icon alongside each setting.

● Audio Settings

To add upbeat background music to your presentation, navigate to and tap the ‘Add Audio’ button at the bottom left corner of the ‘Preview’ window. You can choose a desired audio track from your system and use the same as the background sound of the slideshow.

You are additionally, permitted to configure the added music track in line with your specific preferences using the ‘Fade’ and ‘Offset’ settings at the right side of the selected music file. To play the audio track immediately with a time shift, choose to set a negative offset value. Likewise, enter a positive offset value to start playing the track after the lapse of a specified time period.

When you are done with adjusting all the settings and adding the desired effects, proceed to watch a preview of the same in the right side ‘Preview Pane’ of the editor workspace and move ahead with creating the slideshow presentation.

Step 4: Create Your Slideshow

If the slideshow preview ensures that everything is at the right place, navigate to the bottom right corner of the editing timeline and click on the ‘Create’ button start building your presentation. You can tap on the ‘Pause/Resume’ and ‘Cancel’ buttons at the bottom of the screen at any time throughout the project creation process. A pop up window will notify you the completion of the design process, while asking you to click on the ‘Open Folder’ button to view your creation in the latter’s destination folder.

Part 3 How Do You Add Music to an Icecream Slideshow?

Supplementing your slideshow presentations with appealing background music adds that extra spark to your creation, while making them stand out of the crowd. A cohesive audio works to create a perfect sync between the contents and mood of your presentation. Having said that, let us look through the process to add suitable background music to your Icecream slideshow in the following section:

User’s Guide for Adding Music to an Icecream Slideshow

Step 1: Download and Install the Program

Navigate to the home website of the Icecream Slideshow maker program to initiate a free download of the software into your system and proceed to install the same to start the slideshow creation process.

Icecream Slideshow Maker Official Download Link:

https://icecreamapps.com/Download-Slideshow-Maker/

Step 2: Import Media Files

Begin with importing the selected media files to the editor workspace of the program in either of the following ways:

● Add the images directly from your system to the editor timeline through the conventional ‘Drag and Drop’ method.

● Navigate to and hit the ‘Add Photo’ button at the top left corner of the program’s main workspace to browse for the media files in the ‘Windows Explorer’.

● Click on the ‘Add Folder’ button to import all the media files within a selected folder.

Step 3: Sort the Imported Files

Once you are done with importing all the media files, you can see them appear within the ‘File Queue’ at the left window of the slideshow creator program. Use the ‘Up/Down’ arrow keys to sort the media files in your preferred order, for example, arranging them according to their specific file names. The file sorting options are available at the right side of the ‘File Queue’.

Step 4: Include Text Customizations

Navigate to the ‘Text Column’ of the ‘File Queue’ and tap the ‘Add Text’ button to include text annotations within each slide of your presentation. A ‘Text Panel’ will pop up, where you can choose to add color, position and font customizations to the included text, followed by previewing the effect on every slide within the ‘Text Panel’ itself.

Step 5: Add a Desired Background Music

The Icecream Slideshow maker pro allows you to include a background music track within your presentation. For working towards the inclusion process, you will have to import the desired audio files to the program’s editor timeline. The software works well with the WAV, WMA, FLAC, M4A, MP3 and OGG audio file formats. Navigate to and hit the ‘Add Audio’ button in the editor workspace to ‘Drag and Drop’ the desired music files within the software’s timeline.

There is an option to create a playlist of the selected audio tracks, along with dragging the files to set them in a preferred sequence within the playlist. You are also granted the liberty to try hands at looping the audio playback and uplift the tracks with fade and offset effects within the playlist pane.

Step 6: Tweak Some Extra Settings

If you are keen towards making your presentation more impressive, try experimenting with including transition effects within the slides. Though the Icecream slideshow maker full version supports the application of default random transitions, you are allowed to add and customize the same as per your will, both, separately for each slide, as well as to the entre presentation as a whole.

You can even choose to add no transition effect at all, or set the same transition value for all the media files within the queue, by navigating to and clicking on the ‘Common Image Settings in the ’File Queue’ window.

Step 7: Output Resolution

Set a preferable output resolution to generate a premium quality slideshow presentation. To do this, navigate to the bottom left corner of the ‘Preview’ window at the right side of the editor workspace and choose a desired resolution for the slideshow from a range of values, such as, 1280 x 1024, 2560 x 1440, 1920 x 1080, etc., in the ‘Resolution’ tab.

Step 8: Format Selection

The next thing you need to do is, select a convenient output file format for your presentation. You can pick anyone from the available AVI, WebM, MP4, MOV file formats. To make your choice, navigate to the bottom of the ‘File Queue’ window at the left and click on the ‘File Format’ dropdown arrow at the right. A list of the output formats supported by the program appears next, and you are free to pick the one you like.

Step 9: Create Your Icecream Slideshow

When you have finalized all the arrangements and settings, navigate to and hit the ‘Preview’ button at the bottom right corner of the ‘Preview’ window to initiate a mock run of your slideshow in the software’s inbuilt slideshow player. If everything seems fine, proceed to start the slideshow creation process by clicking on the ‘Create’ button.

The process may require you to wait for a few moments before the final presentation output is generated. Nonetheless, you can always keep a track of the creation process through the elapsed and remaining duration in the ‘Progress Bar’ at the bottom of the program’s editing workspace. A completion prompt will pop up as soon as the slideshow is ready.

Creating Music Slideshows in Filmora

When searching for an Icecream slideshow maker alternative to craft your slideshow presentations, you can move ahead with picking the Wondershare Filmora Video Editor slideshow creator program for high end and professional quality results. While the aforementioned software is an all in one package for almost any of your most diverse editing needs, music slideshows are a specialty of the same on account of the following reasons:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Within by the Filmora slideshow creator program.

● Working on your music presentation in the software, you are allowed to cut and trim the music files automatically as well as manually to ward off undesired portions from the included audio.

● You can pick the most suitable soundtrack from the hundreds of choices available within Filmora’s preset audio library and uplift them with a variety of audio effects.

● Using the software, you can proceed with recording your voiceover, followed by applying fade in and fade out effects to the same.

● The software allows you to design professional slideshows for personal media sharing across various platforms, along with catering to product marketing needs and company business concerns.

● Ending Thoughts →

● Icecream slideshow maker review claims that the latter is an effective slideshow creator and graphic editor program.

● Working with the program, you can easily create high quality photo, video and music slideshow presentations in a quick time span.

● Mentioning about the alternatives to the aforesaid program, you can comfortably choose the Wondershare Filmora slideshow maker software to address the concern.