A Guide to Effective Video Marketing

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

• Part 2. 3 Typical Types of Marketing Videos
• Part 3. 6 Tips for Making Your Video Effective
• Part 4: Useful Video Editing Tool
• Conclusion

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Advertisement Video Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

• Simple Drag-and-Drop Timeline Interface
• Library Of Visual Effects and Transitions
• Built-In Title Templates
• Color Grading and Color Matching Tools
• Support For Keyframe Animation
• Background Audio Mixer
• The Free-Use Audio, Image, Video Library
• Instant Previews of Edits
• Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Advertisement Video Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

• Simple Drag-and-Drop Timeline Interface
• Library Of Visual Effects and Transitions
• Built-In Title Templates
• Color Grading and Color Matching Tools
• Support For Keyframe Animation
• Background Audio Mixer
• The Free-Use Audio, Image, Video Library
• Instant Previews of Edits
• Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Using Track Matte and Tracking in Adobe After Effects: Reviewing All Possibilities

The realm of video editing has seen significant progress in recent years. With premium tools such as Adobe After Effects, you can take your videos to the next level. However, not every tool is easy to navigate. Some features in popular video editing software can be hard to get around.

The following guide provides valuable insight on how to use Track Matte in After Effects. Explore the endless possibilities of Track Mattes After Effects and Mask Tracking in After Effects. Also, discover a simple alternative to make After Effects mask tracking easy.

AI Smart Masking Spice up your video content with the endless possibilities of AI masking functions!

Free Download Free Download Learn More

Part 1: How to Utilize Track Mattes in Adobe After Effects?

After Effects by Adobe is a software application dedicated to visual effects and motion graphics for videos. The tool is commonly used in the post-production process of videos. The wide toolset of After Effects can be useful in filmmaking, video gaming, and TV. After Effects offers everything you need to take your creative inspirations to the next level.

• Motion Graphics: After Effects lets users animate characters and backgrounds in videos. You can generate 3-dimensional models from 2D animations. After Effects also supports the animation of logos to bring your elements to life.
• Rotoscoping: You can remove elements or drop new ones in your video using After Effects. The Roto Brush Tool can easily separate the background and foreground. You can then replace unwanted objects and replace them with new elements.
• Motion Tracking: Tracking the movement of an object is quite simple in After Effects. You can pin any element to a moving object. The smooth dynamics can enhance the overall result of the footage.
• VFX and Special Effects: After Effects is the perfect tool to add special effects to your videos. Its VFX tool lets users add magic to the footage. You can make objects disappear, control the weather, stabilize your video, and more.

Using Track Mattes in After Effects

In Adobe After Effects, a track matte is a layer that defines the transparency of another layer. It acts as a stencil, determining which parts of the underlying layer are visible and which are transparent. Track mattes are used for creating various effects such as text animations, transitions, and seamlessly composing multiple layers. After Effects offers four Track Matte options:

• Alpha Matte: Alpha matte in After Effects allows white areas in the matte layer to become visible while black areas become transparent. Effectively, this helps the underlying layer to show through.
• Alpha Inverted Matte: In an alpha inverted matte, black areas in the matte layer are visible, and white areas are transparent. It reverses the transparency values to create unique effects.
• Luma Matte: A luma matte uses the brightness values of the matte layer to determine visibility. Bright areas in the matte layer are visible, while dark areas are transparent.
• Luma Inverted Matte: The luma inverted matte works opposite to the luma matte. The top layer’s dark areas are visible, while bright areas are transparent.

You can use any of the track mattes in After Effects according to your requirements. Following is a step-by-step guide on how to use track mattes:

Step 1

To apply a track matte to your video, you must work with two layers. The top layer acts as the alpha or the luminance layer. The bottom layer acts as the fill. Once you have identified the layers, you can proceed to the next step.

Step 2

Go to the “Modes” column and open the dropdown menu next to “Layer List.” Here, select the layer you wish to use as the track matte.

Step 3

You will see two toggle switches once you select your layer. You can use these switches and the available options to set the transparency for the Track Matte. You can add alpha matte in After Effects or other types from here.

Part 2: Performing Mask Tracking With Adobe After Effects: Reviewing the Steps

Another remarkable feature that After Effects offers is mask tracking. Using After Effects mask tracking, you can automatically animate a mask’s position, shape, or path. This is done to match the movement of an object in a video clip. You can now easily deal with complex or fast-moving footage with this feature. To use Track Mask in After Effects, you can follow these steps:

Step 1

Import the footage you wish to edit in After Effects. Select the clip you wish to track from the timeline. Then, select the “Pen” tool from the top toolbar or press G on your keyboard. Select the area around the object you wish to mask in the footage.

Step 2

Now, open the layer and right-click on the mask name to select “Track Mask.” This will open the mask tracker in the tracker panel at the right. Open the dropdown menu next to the “Method” option. Here, you can find a range of options for tracking methods. Choose the one according to your requirements. If the object isn’t moving much, you can choose a simple option such as “Position.”

Step 3

Tap the “Analyze Forward” icon and let the tracker analyze the frames in the clip. Once the process has finished, you can restart your clip and set “Mask Mode” from the timeline to “Subtract.” This will remove the selected object from the clip.

Step 4

To fill in the details, go to the “Window” menu from the top and select “Content Aware Fill.” Once you see the panel on the screen, set the “Alpha Extension” slider to a number of your choice and click on “Generate Fill Layer.”

Part 3: How to Make Masking Easy? Try Wondershare Filmora

Although After Effects is a great tool for professional-quality video editing, it is not everyone’s cup of tea. Features such as motion track masks in After Effects are challenging to navigate. Novice users can face trouble getting around the complex masking process in After Effects. For a simpler alternative, you can try Wondershare Filmora .

Filmora is the complete solution when it comes to video editing. The multi-platform tool offers a range of useful features for video and audio manipulation. With thousands of built-in templates and presets, Filmora can help users kick-start their creative journey. You can use this easy-to-use tool as the perfect alternative to After Effects mask tracking.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Main Highlights of Wondershare Filmora

Filmora offers a comprehensive toolset to help users make the most of their media files. Some useful resources provided by Wondershare Filmora include:

• AI Text-Based Editing: Filmora allows users to convert audio from videos into editable text. This can help you easily modify your video content. The feature can be used for quick transcriptions, subtitles, and translations.

• Speed Ramping: Using Filmora, users can apply professional speed effects in footage. You can adjust your video speed and create unique cinematic effects in no time. Filmora also helps maintain the audio pitch to avoid abrupt changes.

• Compound Clip: Filmora can help users merge multiple clips into a single footage. You can obtain complete control over the integrated clip for editing. This can help users manage and adjust multiple clips easily.

• AI Vocal Remover: The Vocal Remover tool of Filmora offers AI power to separate vocals and music from any audio. You can get separate acapella and vocals for various purposes. From karaoke to creative dubs, everything is now possible with Filmora.

Using AI Smart Masking in Filmora – A Step-by-Step Guide

Filmora offers an AI-powered masking feature for users. This allows automatic recognition and selection of objects in videos. You can create seamless transitions, color-correct elements, remove background, and more. The tool can easily detect and separate objects, so you don’t have to put in manual effort. Here is the step-by-step guide for AI smart masking using Filmora:

Step 1: Import Footage in Filmora

Install and launch Wondershare Filmora on your device. From the homepage, tap “New Project” and go to the “File” tab from the top. Tap “Import Media” in the dropdown menu and insert your video clips into the timeline.

Step 2: Enable AI Mask

Select your clip in the timeline and go to the “Video” tab from the right panel. Select the “Mask” option and tap the “AI Mask” icon. Under the section, you can choose from options such as “Select Character” or “Smart Brush.” Select one according to your requirements and hit “Add Mask.”

Step 3: Adjust Mask Settings and Export File

After you apply the masking option, you can adjust other mask settings. Filmora allows users to set the expansion range, blur strength, opacity, and other aspects. Once satisfied with the results, tap the “Export” button from the top-right corner and choose a pathway to save your video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Adobe After Effects is an industry-standard tool for video editing and manipulation. Track Mattes and Track Masks in After Effects are valuable tools that can help elevate your video’s potential. For a simple and effective alternative, you can try Wondershare Filmora. The tool uses smart masking using AI to make the process easier.

Free Download Free Download Learn More

Part 1: How to Utilize Track Mattes in Adobe After Effects?

After Effects by Adobe is a software application dedicated to visual effects and motion graphics for videos. The tool is commonly used in the post-production process of videos. The wide toolset of After Effects can be useful in filmmaking, video gaming, and TV. After Effects offers everything you need to take your creative inspirations to the next level.

• Motion Graphics: After Effects lets users animate characters and backgrounds in videos. You can generate 3-dimensional models from 2D animations. After Effects also supports the animation of logos to bring your elements to life.
• Rotoscoping: You can remove elements or drop new ones in your video using After Effects. The Roto Brush Tool can easily separate the background and foreground. You can then replace unwanted objects and replace them with new elements.
• Motion Tracking: Tracking the movement of an object is quite simple in After Effects. You can pin any element to a moving object. The smooth dynamics can enhance the overall result of the footage.
• VFX and Special Effects: After Effects is the perfect tool to add special effects to your videos. Its VFX tool lets users add magic to the footage. You can make objects disappear, control the weather, stabilize your video, and more.

Using Track Mattes in After Effects

In Adobe After Effects, a track matte is a layer that defines the transparency of another layer. It acts as a stencil, determining which parts of the underlying layer are visible and which are transparent. Track mattes are used for creating various effects such as text animations, transitions, and seamlessly composing multiple layers. After Effects offers four Track Matte options:

• Alpha Matte: Alpha matte in After Effects allows white areas in the matte layer to become visible while black areas become transparent. Effectively, this helps the underlying layer to show through.
• Alpha Inverted Matte: In an alpha inverted matte, black areas in the matte layer are visible, and white areas are transparent. It reverses the transparency values to create unique effects.
• Luma Matte: A luma matte uses the brightness values of the matte layer to determine visibility. Bright areas in the matte layer are visible, while dark areas are transparent.
• Luma Inverted Matte: The luma inverted matte works opposite to the luma matte. The top layer’s dark areas are visible, while bright areas are transparent.

You can use any of the track mattes in After Effects according to your requirements. Following is a step-by-step guide on how to use track mattes:

Step 1

To apply a track matte to your video, you must work with two layers. The top layer acts as the alpha or the luminance layer. The bottom layer acts as the fill. Once you have identified the layers, you can proceed to the next step.

Step 2

Go to the “Modes” column and open the dropdown menu next to “Layer List.” Here, select the layer you wish to use as the track matte.

Step 3

You will see two toggle switches once you select your layer. You can use these switches and the available options to set the transparency for the Track Matte. You can add alpha matte in After Effects or other types from here.

Part 2: Performing Mask Tracking With Adobe After Effects: Reviewing the Steps

Another remarkable feature that After Effects offers is mask tracking. Using After Effects mask tracking, you can automatically animate a mask’s position, shape, or path. This is done to match the movement of an object in a video clip. You can now easily deal with complex or fast-moving footage with this feature. To use Track Mask in After Effects, you can follow these steps:

Step 1

Import the footage you wish to edit in After Effects. Select the clip you wish to track from the timeline. Then, select the “Pen” tool from the top toolbar or press G on your keyboard. Select the area around the object you wish to mask in the footage.

Step 2

Now, open the layer and right-click on the mask name to select “Track Mask.” This will open the mask tracker in the tracker panel at the right. Open the dropdown menu next to the “Method” option. Here, you can find a range of options for tracking methods. Choose the one according to your requirements. If the object isn’t moving much, you can choose a simple option such as “Position.”

Step 3

Tap the “Analyze Forward” icon and let the tracker analyze the frames in the clip. Once the process has finished, you can restart your clip and set “Mask Mode” from the timeline to “Subtract.” This will remove the selected object from the clip.

Step 4

To fill in the details, go to the “Window” menu from the top and select “Content Aware Fill.” Once you see the panel on the screen, set the “Alpha Extension” slider to a number of your choice and click on “Generate Fill Layer.”

Part 3: How to Make Masking Easy? Try Wondershare Filmora

Although After Effects is a great tool for professional-quality video editing, it is not everyone’s cup of tea. Features such as motion track masks in After Effects are challenging to navigate. Novice users can face trouble getting around the complex masking process in After Effects. For a simpler alternative, you can try Wondershare Filmora .

Filmora is the complete solution when it comes to video editing. The multi-platform tool offers a range of useful features for video and audio manipulation. With thousands of built-in templates and presets, Filmora can help users kick-start their creative journey. You can use this easy-to-use tool as the perfect alternative to After Effects mask tracking.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Main Highlights of Wondershare Filmora

Filmora offers a comprehensive toolset to help users make the most of their media files. Some useful resources provided by Wondershare Filmora include:

• AI Text-Based Editing: Filmora allows users to convert audio from videos into editable text. This can help you easily modify your video content. The feature can be used for quick transcriptions, subtitles, and translations.

• Speed Ramping: Using Filmora, users can apply professional speed effects in footage. You can adjust your video speed and create unique cinematic effects in no time. Filmora also helps maintain the audio pitch to avoid abrupt changes.

• Compound Clip: Filmora can help users merge multiple clips into a single footage. You can obtain complete control over the integrated clip for editing. This can help users manage and adjust multiple clips easily.

• AI Vocal Remover: The Vocal Remover tool of Filmora offers AI power to separate vocals and music from any audio. You can get separate acapella and vocals for various purposes. From karaoke to creative dubs, everything is now possible with Filmora.

Using AI Smart Masking in Filmora – A Step-by-Step Guide

Filmora offers an AI-powered masking feature for users. This allows automatic recognition and selection of objects in videos. You can create seamless transitions, color-correct elements, remove background, and more. The tool can easily detect and separate objects, so you don’t have to put in manual effort. Here is the step-by-step guide for AI smart masking using Filmora:

Step 1: Import Footage in Filmora

Install and launch Wondershare Filmora on your device. From the homepage, tap “New Project” and go to the “File” tab from the top. Tap “Import Media” in the dropdown menu and insert your video clips into the timeline.

Step 2: Enable AI Mask

Select your clip in the timeline and go to the “Video” tab from the right panel. Select the “Mask” option and tap the “AI Mask” icon. Under the section, you can choose from options such as “Select Character” or “Smart Brush.” Select one according to your requirements and hit “Add Mask.”

Step 3: Adjust Mask Settings and Export File

After you apply the masking option, you can adjust other mask settings. Filmora allows users to set the expansion range, blur strength, opacity, and other aspects. Once satisfied with the results, tap the “Export” button from the top-right corner and choose a pathway to save your video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Adobe After Effects is an industry-standard tool for video editing and manipulation. Track Mattes and Track Masks in After Effects are valuable tools that can help elevate your video’s potential. For a simple and effective alternative, you can try Wondershare Filmora. The tool uses smart masking using AI to make the process easier.

Practical Way to Resize Video in Handbrake

Videos are a great medium to share thoughts, concepts, guides, and memories, but regardless of how far technology has come getting them online can pose an issue sometimes. These obstacles often tend to be because either a video clip is too long or the amount of data in it is so high that the service just cannot upload the file to its servers and make it available for the intended receiver.

To solve this issue, users often need to resize a video so that the data cap, which behaved as a restriction, is no longer applicable. Now, there exist multiple software that can do this, and most video editor programs include the ability to export videos in less data-hungry sizes or formats.

So, if you ever face a similar issue, here is a guide on how you can resize videos via Handbrake and Wondershare Filmora. The former is a lightweight tool perfect for batch resizing videos, while the latter is a powerful free video editing software.

How to resize video with Handbrake

Open Handbrake and follow the steps listed below.

Once open, the software will present you with options to either import a single video file for resize or a whole batch via folder selection.

Note: If you do not have Handbrake, you can download it by visiting the official website. Also, you will need Windows .NET Framework 6.0 to use Handbrake. If your system does not have the correct config Handbrake will let you know and fail to launch.

Once you have imported the video file, the software will present you with two choices.

• Option 1: Use a preset available in the application — the best choice for beginners to choose for beginners.
• Option 2: Set a custom resolution via the Dimensions Tab.

Note: To ensure the resize is perfect, find out which file format plays best with the end location of your video and convert the video clip to that version.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Choose a Preset in Handbrake.

Step 3: Click on Start Encode after choosing the desired preset.

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

How to Resize Video via Option 2

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Choose a Preset in Handbrake.

Step 3: Click on Start Encode after choosing the desired preset.

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

How to Resize Video via Option 2

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Choose a Preset in Handbrake.

Step 3: Click on Start Encode after choosing the desired preset.

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

How to Resize Video via Option 2

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Choose a Preset in Handbrake.

Step 3: Click on Start Encode after choosing the desired preset.

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

How to Resize Video via Option 2

Step 1: Import Video File by choosing

• Single Import, or
• Batch Import

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How to Create Vintage Film Effect 1950S

So, what’s the difference between a vintage film shot in the 1920s and 1950s? It’s simple; in the 1950s, video-making technologies were slightly advanced, although films were more about rock and roll and poodle skirts. So, without further dilly-dallying, let’s learn how to create a retro 1950-style video with this simple Filmora tutorial.

Preparation

Shooting a video to teleport yourself to the 1950s doesn’t need to be complicated. You simply need to look the part in the video. For example, you can wear velvet-collar jackets, stovepipe trousers, carefully combed back hair, and other trendy styles in the 50s. It’s even better if you can find those vintage chairs in your grandparent’s collection.

How to create a 1950s vintage film:

Step 1 Add your video on Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

First, fire up Filmora and load the video you want to send back to the 1950s. Then, drag your footage onto the editing timeline.

Step 2 Apply a cropping effect to the video

Once the video is successfully added to Filmora, click the Effect tab on the top menu bar and choose the Crop effect under the Utility folder. Make sure you add the Crop effect two or three tracks above the original video track.

Double-click the Crop effect, then change the Left and Right values to make the video look like it was shot in the 50s. You can set the values as 10.

Step 3 Add a Warm Film color effect

Up to here, you’ll realize that your video doesn’t still look like a 1950s film per se. Double-click your video clip and choose the 3D LUT option under the Color category. Then, open the drop-down menu and choose Warm Film. This will make your video look like it was shot using an old camera.

Step 4 Apply more graininess to the film

Please don’t stop there; we want to make the footage slightly grainy. In other words, you need to make the footage have a lot of grain and low light. To do that, tap the Overlay menu under the Effects tab, then click Old Film. After that, choose the Random Dust, Dirty Film, and Subtle Grain effects and add them to the tracks above your video clip. Remember to use as much grain as possible to give your footage that vintage look of the 1950s.

Summary

And that’s all there is today! With these steps, you can create an engaging 1950s film without breaking a sweat on Filmora. Remember to visit our other vintage tutorials to learn how to create a film recorded in the 20s, 80s, and 90s. Happy editing, everyone!

Free Download For macOS 10.14 or later

First, fire up Filmora and load the video you want to send back to the 1950s. Then, drag your footage onto the editing timeline.

Step 2 Apply a cropping effect to the video

Once the video is successfully added to Filmora, click the Effect tab on the top menu bar and choose the Crop effect under the Utility folder. Make sure you add the Crop effect two or three tracks above the original video track.

Double-click the Crop effect, then change the Left and Right values to make the video look like it was shot in the 50s. You can set the values as 10.

Step 3 Add a Warm Film color effect

Up to here, you’ll realize that your video doesn’t still look like a 1950s film per se. Double-click your video clip and choose the 3D LUT option under the Color category. Then, open the drop-down menu and choose Warm Film. This will make your video look like it was shot using an old camera.

Step 4 Apply more graininess to the film

Please don’t stop there; we want to make the footage slightly grainy. In other words, you need to make the footage have a lot of grain and low light. To do that, tap the Overlay menu under the Effects tab, then click Old Film. After that, choose the Random Dust, Dirty Film, and Subtle Grain effects and add them to the tracks above your video clip. Remember to use as much grain as possible to give your footage that vintage look of the 1950s.

Summary

And that’s all there is today! With these steps, you can create an engaging 1950s film without breaking a sweat on Filmora. Remember to visit our other vintage tutorials to learn how to create a film recorded in the 20s, 80s, and 90s. Happy editing, everyone!

Free Download For macOS 10.14 or later

First, fire up Filmora and load the video you want to send back to the 1950s. Then, drag your footage onto the editing timeline.

Step 2 Apply a cropping effect to the video

Once the video is successfully added to Filmora, click the Effect tab on the top menu bar and choose the Crop effect under the Utility folder. Make sure you add the Crop effect two or three tracks above the original video track.

Double-click the Crop effect, then change the Left and Right values to make the video look like it was shot in the 50s. You can set the values as 10.

Step 3 Add a Warm Film color effect

Up to here, you’ll realize that your video doesn’t still look like a 1950s film per se. Double-click your video clip and choose the 3D LUT option under the Color category. Then, open the drop-down menu and choose Warm Film. This will make your video look like it was shot using an old camera.

Step 4 Apply more graininess to the film

Please don’t stop there; we want to make the footage slightly grainy. In other words, you need to make the footage have a lot of grain and low light. To do that, tap the Overlay menu under the Effects tab, then click Old Film. After that, choose the Random Dust, Dirty Film, and Subtle Grain effects and add them to the tracks above your video clip. Remember to use as much grain as possible to give your footage that vintage look of the 1950s.

Summary

And that’s all there is today! With these steps, you can create an engaging 1950s film without breaking a sweat on Filmora. Remember to visit our other vintage tutorials to learn how to create a film recorded in the 20s, 80s, and 90s. Happy editing, everyone!

Free Download For macOS 10.14 or later

First, fire up Filmora and load the video you want to send back to the 1950s. Then, drag your footage onto the editing timeline.

Step 2 Apply a cropping effect to the video

Once the video is successfully added to Filmora, click the Effect tab on the top menu bar and choose the Crop effect under the Utility folder. Make sure you add the Crop effect two or three tracks above the original video track.

Double-click the Crop effect, then change the Left and Right values to make the video look like it was shot in the 50s. You can set the values as 10.

Step 3 Add a Warm Film color effect

Up to here, you’ll realize that your video doesn’t still look like a 1950s film per se. Double-click your video clip and choose the 3D LUT option under the Color category. Then, open the drop-down menu and choose Warm Film. This will make your video look like it was shot using an old camera.

Step 4 Apply more graininess to the film

Please don’t stop there; we want to make the footage slightly grainy. In other words, you need to make the footage have a lot of grain and low light. To do that, tap the Overlay menu under the Effects tab, then click Old Film. After that, choose the Random Dust, Dirty Film, and Subtle Grain effects and add them to the tracks above your video clip. Remember to use as much grain as possible to give your footage that vintage look of the 1950s.

Summary

And that’s all there is today! With these steps, you can create an engaging 1950s film without breaking a sweat on Filmora. Remember to visit our other vintage tutorials to learn how to create a film recorded in the 20s, 80s, and 90s. Happy editing, everyone!

Also read: