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2024 Approved Best 10 Crazy-Cool Examples of AR Video
Best 10 Crazy-Cool Examples of AR Video
10 Crazy-Cool Examples of AR Video
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Splice App for Android - How to Download & Use
Create High-Quality Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
The ease of use and ready availability push most people to choose Android phones. Likewise, they are compatible with many devices, needing just a simple plug-and-play action. Besides, you can perform various actions with your Android device, like taking photos, capturing videos, and sharing them with friends.
You may also wish to combine your videos and compile a beautiful story. You also need to make your videos stand out and engage your viewers. Well, several apps are available to splice Android and make an interesting single video. Find how to use various apps in this article to splice your videos on Android.
In this article
01 Is Splice available on Android?
02 How to Use Splice for Android Video Editing
03Additional Video Splice Apps for Android
Is Splice available on Android?
Yes! The Android operating system can facilitate the splicing of videos. Even though it may not be available on some older versions by default, you can incorporate and install apps to use for Android splicing. By this, you’ll be able to add various effects to your videos, such as incorporating music, adding text, including titles, and other effects. You can also crop and trim your clip to a desirable play level. Nonetheless, you can use online methods to splice your videos instantly without installing any app.
This article proves that apart from using Splice video editor for Android, you can use other engaging apps to merge your videos. And it doesn’t end there!
Easily share your spliced clips on other platforms. To do this, ensure you set the output format and other settings to suit specific platforms like YouTube, WhatsApp, and Twitter. Check out the steps to follow to splice Android with various apps.
How to Use Splice for Android Video Editing
The Splice Video Editor is a powerful tool that is also easy to use. It suits on-the-go editing action, enabling you to capture and edit your videos without the need to transfer them to a computer. It also brings you various simple editing features like cropping, muting, adding audio, reversing video, merging, blurring, fast and slow motion, among many other effects.
More so, it will effectively convert your video into several output formats like MP3 and GIF. It works pretty fast, and you have a perfect chance to directly share your edited videos on media sites like Facebook, WhatsApp, Instagram, Twitter, and many others.
Step-by-step instructions for using the Splice app on Android to splice videos together
The Splice video editor for Android is at your reach to merge several videos in simple steps. And with the escalating rate of technology usage, Splice has just got you covered. You can use it for free with limited features. Follow these steps to splice the apk.
Step 1: Begin a new project
Ensure you have installed the Splice app for Android on your device. Once launched, go to the app screen and press the “+” button. You can then give your project a name before you continue with some other settings of the project. These include the transition selection, the orientation of the project, border options, etc. Next, click on the “Done” button to confirm your selections.
Step 2: Begin your project
Begin the creation of your project and choose the purpose of your video. Enter the title of your project, then continue to set room for your photos or videos. You can also set the text and zoom options.
Step 3: Insert your videos
Next, add the “+” button to the title’s right side. Likewise, add the video button to enable you to include the videos for splicing. You should notice the album screen opening up. Now, select the videos you wish to add to the project from the album screen. Ensure you put them in the order you want them to appear once sliced. Next, indicate the transition to be applied to your videos and wait for the chosen videos to be uploaded into the project. The Spice app allows you to view your project before exporting it.
Step 4. Edit and export
Most importantly, you should edit your video and make it splendid for your viewers. To do so, click on the “Pencil” button to unleash other editing options. Among the edits you can make include cropping, adjusting speed, trimming, and much more. Likewise, utilize the slider points to edit the start and endpoints of your video. You can also edit the audio and adjust the volumes where necessary.
Additional Video Splice Apps for Android
You can’t run out of options when it comes to splicing video. Here are some useful video splice apps for Android at your reach.
• Filmora
Filmora is suitable for mobile phone editing. It is rich in editing features to record, select a theme, apply effects, and easily share your video on other platforms. With this app, you can add animated text, adjust video color and brightness, customize watermarks, and much more. It is, however, slow and often crashes when dealing with larger files. Follow these steps to splice Android.
Step 1. Once successfully downloaded and installed, launch the app on your Android phone and select a built-in template to use.
Step 2. Then go to your Android gallery and choose the videos you wish to splice. Remember, you can add several clips for merging. Remember to load your videos in the order you wish them to appear in the spliced video.
Step 3. Merge the videos and then start to edit your video clips. You can trim, add filters, overlays, music, and much more. It is also important to add some background music to make your video engaging and attractive to your audience.
Step 4. The final step is to click on the “Export” tab to save your spliced video and share it on social media platforms. You can directly share your videos on YouTube, Facebook, and Twitter, among others.
• Vimeo Create
Vimeo supports mobile applications and can be used to splice Android. Sign up for the app on your Android, and launch it. Then follow these steps to merge the video.
Step 1. To begin splicing your video, select the “Start” button, then compose the main interface. Then go to the “Storyboard” and begin to choose the videos you wish to combine.
Step 2. Head on over to the “Style” area and choose one to use, then click on the “Next” button.
Step 3. Additionally, you can easily add background music to make it more engaging. Vimeo doesn’t allow you to add music from other sites. However, it brings you a rich catalog from which to choose any kind of music.
Step 4. Preview and export your video. You can see what your video looks like before sharing it. Use the “Preview” feature to check if your video is good enough or needs amendments. Next, select the “Save” option to save and share your video.
Conclusion
● It is worthwhile to produce quality and engaging videos for your audience. One aspect always stands out – combining the best videos for a detailed message. You have learned about the best splice video editor for Android to compose any kind of video. Besides, these apps let you edit your video by adding quality precepts, transitions, and other effects for a professional-looking piece./p>
The ease of use and ready availability push most people to choose Android phones. Likewise, they are compatible with many devices, needing just a simple plug-and-play action. Besides, you can perform various actions with your Android device, like taking photos, capturing videos, and sharing them with friends.
You may also wish to combine your videos and compile a beautiful story. You also need to make your videos stand out and engage your viewers. Well, several apps are available to splice Android and make an interesting single video. Find how to use various apps in this article to splice your videos on Android.
In this article
01 Is Splice available on Android?
02 How to Use Splice for Android Video Editing
03Additional Video Splice Apps for Android
Is Splice available on Android?
Yes! The Android operating system can facilitate the splicing of videos. Even though it may not be available on some older versions by default, you can incorporate and install apps to use for Android splicing. By this, you’ll be able to add various effects to your videos, such as incorporating music, adding text, including titles, and other effects. You can also crop and trim your clip to a desirable play level. Nonetheless, you can use online methods to splice your videos instantly without installing any app.
This article proves that apart from using Splice video editor for Android, you can use other engaging apps to merge your videos. And it doesn’t end there!
Easily share your spliced clips on other platforms. To do this, ensure you set the output format and other settings to suit specific platforms like YouTube, WhatsApp, and Twitter. Check out the steps to follow to splice Android with various apps.
How to Use Splice for Android Video Editing
The Splice Video Editor is a powerful tool that is also easy to use. It suits on-the-go editing action, enabling you to capture and edit your videos without the need to transfer them to a computer. It also brings you various simple editing features like cropping, muting, adding audio, reversing video, merging, blurring, fast and slow motion, among many other effects.
More so, it will effectively convert your video into several output formats like MP3 and GIF. It works pretty fast, and you have a perfect chance to directly share your edited videos on media sites like Facebook, WhatsApp, Instagram, Twitter, and many others.
Step-by-step instructions for using the Splice app on Android to splice videos together
The Splice video editor for Android is at your reach to merge several videos in simple steps. And with the escalating rate of technology usage, Splice has just got you covered. You can use it for free with limited features. Follow these steps to splice the apk.
Step 1: Begin a new project
Ensure you have installed the Splice app for Android on your device. Once launched, go to the app screen and press the “+” button. You can then give your project a name before you continue with some other settings of the project. These include the transition selection, the orientation of the project, border options, etc. Next, click on the “Done” button to confirm your selections.
Step 2: Begin your project
Begin the creation of your project and choose the purpose of your video. Enter the title of your project, then continue to set room for your photos or videos. You can also set the text and zoom options.
Step 3: Insert your videos
Next, add the “+” button to the title’s right side. Likewise, add the video button to enable you to include the videos for splicing. You should notice the album screen opening up. Now, select the videos you wish to add to the project from the album screen. Ensure you put them in the order you want them to appear once sliced. Next, indicate the transition to be applied to your videos and wait for the chosen videos to be uploaded into the project. The Spice app allows you to view your project before exporting it.
Step 4. Edit and export
Most importantly, you should edit your video and make it splendid for your viewers. To do so, click on the “Pencil” button to unleash other editing options. Among the edits you can make include cropping, adjusting speed, trimming, and much more. Likewise, utilize the slider points to edit the start and endpoints of your video. You can also edit the audio and adjust the volumes where necessary.
Additional Video Splice Apps for Android
You can’t run out of options when it comes to splicing video. Here are some useful video splice apps for Android at your reach.
• Filmora
Filmora is suitable for mobile phone editing. It is rich in editing features to record, select a theme, apply effects, and easily share your video on other platforms. With this app, you can add animated text, adjust video color and brightness, customize watermarks, and much more. It is, however, slow and often crashes when dealing with larger files. Follow these steps to splice Android.
Step 1. Once successfully downloaded and installed, launch the app on your Android phone and select a built-in template to use.
Step 2. Then go to your Android gallery and choose the videos you wish to splice. Remember, you can add several clips for merging. Remember to load your videos in the order you wish them to appear in the spliced video.
Step 3. Merge the videos and then start to edit your video clips. You can trim, add filters, overlays, music, and much more. It is also important to add some background music to make your video engaging and attractive to your audience.
Step 4. The final step is to click on the “Export” tab to save your spliced video and share it on social media platforms. You can directly share your videos on YouTube, Facebook, and Twitter, among others.
• Vimeo Create
Vimeo supports mobile applications and can be used to splice Android. Sign up for the app on your Android, and launch it. Then follow these steps to merge the video.
Step 1. To begin splicing your video, select the “Start” button, then compose the main interface. Then go to the “Storyboard” and begin to choose the videos you wish to combine.
Step 2. Head on over to the “Style” area and choose one to use, then click on the “Next” button.
Step 3. Additionally, you can easily add background music to make it more engaging. Vimeo doesn’t allow you to add music from other sites. However, it brings you a rich catalog from which to choose any kind of music.
Step 4. Preview and export your video. You can see what your video looks like before sharing it. Use the “Preview” feature to check if your video is good enough or needs amendments. Next, select the “Save” option to save and share your video.
Conclusion
● It is worthwhile to produce quality and engaging videos for your audience. One aspect always stands out – combining the best videos for a detailed message. You have learned about the best splice video editor for Android to compose any kind of video. Besides, these apps let you edit your video by adding quality precepts, transitions, and other effects for a professional-looking piece./p>
The ease of use and ready availability push most people to choose Android phones. Likewise, they are compatible with many devices, needing just a simple plug-and-play action. Besides, you can perform various actions with your Android device, like taking photos, capturing videos, and sharing them with friends.
You may also wish to combine your videos and compile a beautiful story. You also need to make your videos stand out and engage your viewers. Well, several apps are available to splice Android and make an interesting single video. Find how to use various apps in this article to splice your videos on Android.
In this article
01 Is Splice available on Android?
02 How to Use Splice for Android Video Editing
03Additional Video Splice Apps for Android
Is Splice available on Android?
Yes! The Android operating system can facilitate the splicing of videos. Even though it may not be available on some older versions by default, you can incorporate and install apps to use for Android splicing. By this, you’ll be able to add various effects to your videos, such as incorporating music, adding text, including titles, and other effects. You can also crop and trim your clip to a desirable play level. Nonetheless, you can use online methods to splice your videos instantly without installing any app.
This article proves that apart from using Splice video editor for Android, you can use other engaging apps to merge your videos. And it doesn’t end there!
Easily share your spliced clips on other platforms. To do this, ensure you set the output format and other settings to suit specific platforms like YouTube, WhatsApp, and Twitter. Check out the steps to follow to splice Android with various apps.
How to Use Splice for Android Video Editing
The Splice Video Editor is a powerful tool that is also easy to use. It suits on-the-go editing action, enabling you to capture and edit your videos without the need to transfer them to a computer. It also brings you various simple editing features like cropping, muting, adding audio, reversing video, merging, blurring, fast and slow motion, among many other effects.
More so, it will effectively convert your video into several output formats like MP3 and GIF. It works pretty fast, and you have a perfect chance to directly share your edited videos on media sites like Facebook, WhatsApp, Instagram, Twitter, and many others.
Step-by-step instructions for using the Splice app on Android to splice videos together
The Splice video editor for Android is at your reach to merge several videos in simple steps. And with the escalating rate of technology usage, Splice has just got you covered. You can use it for free with limited features. Follow these steps to splice the apk.
Step 1: Begin a new project
Ensure you have installed the Splice app for Android on your device. Once launched, go to the app screen and press the “+” button. You can then give your project a name before you continue with some other settings of the project. These include the transition selection, the orientation of the project, border options, etc. Next, click on the “Done” button to confirm your selections.
Step 2: Begin your project
Begin the creation of your project and choose the purpose of your video. Enter the title of your project, then continue to set room for your photos or videos. You can also set the text and zoom options.
Step 3: Insert your videos
Next, add the “+” button to the title’s right side. Likewise, add the video button to enable you to include the videos for splicing. You should notice the album screen opening up. Now, select the videos you wish to add to the project from the album screen. Ensure you put them in the order you want them to appear once sliced. Next, indicate the transition to be applied to your videos and wait for the chosen videos to be uploaded into the project. The Spice app allows you to view your project before exporting it.
Step 4. Edit and export
Most importantly, you should edit your video and make it splendid for your viewers. To do so, click on the “Pencil” button to unleash other editing options. Among the edits you can make include cropping, adjusting speed, trimming, and much more. Likewise, utilize the slider points to edit the start and endpoints of your video. You can also edit the audio and adjust the volumes where necessary.
Additional Video Splice Apps for Android
You can’t run out of options when it comes to splicing video. Here are some useful video splice apps for Android at your reach.
• Filmora
Filmora is suitable for mobile phone editing. It is rich in editing features to record, select a theme, apply effects, and easily share your video on other platforms. With this app, you can add animated text, adjust video color and brightness, customize watermarks, and much more. It is, however, slow and often crashes when dealing with larger files. Follow these steps to splice Android.
Step 1. Once successfully downloaded and installed, launch the app on your Android phone and select a built-in template to use.
Step 2. Then go to your Android gallery and choose the videos you wish to splice. Remember, you can add several clips for merging. Remember to load your videos in the order you wish them to appear in the spliced video.
Step 3. Merge the videos and then start to edit your video clips. You can trim, add filters, overlays, music, and much more. It is also important to add some background music to make your video engaging and attractive to your audience.
Step 4. The final step is to click on the “Export” tab to save your spliced video and share it on social media platforms. You can directly share your videos on YouTube, Facebook, and Twitter, among others.
• Vimeo Create
Vimeo supports mobile applications and can be used to splice Android. Sign up for the app on your Android, and launch it. Then follow these steps to merge the video.
Step 1. To begin splicing your video, select the “Start” button, then compose the main interface. Then go to the “Storyboard” and begin to choose the videos you wish to combine.
Step 2. Head on over to the “Style” area and choose one to use, then click on the “Next” button.
Step 3. Additionally, you can easily add background music to make it more engaging. Vimeo doesn’t allow you to add music from other sites. However, it brings you a rich catalog from which to choose any kind of music.
Step 4. Preview and export your video. You can see what your video looks like before sharing it. Use the “Preview” feature to check if your video is good enough or needs amendments. Next, select the “Save” option to save and share your video.
Conclusion
● It is worthwhile to produce quality and engaging videos for your audience. One aspect always stands out – combining the best videos for a detailed message. You have learned about the best splice video editor for Android to compose any kind of video. Besides, these apps let you edit your video by adding quality precepts, transitions, and other effects for a professional-looking piece./p>
The ease of use and ready availability push most people to choose Android phones. Likewise, they are compatible with many devices, needing just a simple plug-and-play action. Besides, you can perform various actions with your Android device, like taking photos, capturing videos, and sharing them with friends.
You may also wish to combine your videos and compile a beautiful story. You also need to make your videos stand out and engage your viewers. Well, several apps are available to splice Android and make an interesting single video. Find how to use various apps in this article to splice your videos on Android.
In this article
01 Is Splice available on Android?
02 How to Use Splice for Android Video Editing
03Additional Video Splice Apps for Android
Is Splice available on Android?
Yes! The Android operating system can facilitate the splicing of videos. Even though it may not be available on some older versions by default, you can incorporate and install apps to use for Android splicing. By this, you’ll be able to add various effects to your videos, such as incorporating music, adding text, including titles, and other effects. You can also crop and trim your clip to a desirable play level. Nonetheless, you can use online methods to splice your videos instantly without installing any app.
This article proves that apart from using Splice video editor for Android, you can use other engaging apps to merge your videos. And it doesn’t end there!
Easily share your spliced clips on other platforms. To do this, ensure you set the output format and other settings to suit specific platforms like YouTube, WhatsApp, and Twitter. Check out the steps to follow to splice Android with various apps.
How to Use Splice for Android Video Editing
The Splice Video Editor is a powerful tool that is also easy to use. It suits on-the-go editing action, enabling you to capture and edit your videos without the need to transfer them to a computer. It also brings you various simple editing features like cropping, muting, adding audio, reversing video, merging, blurring, fast and slow motion, among many other effects.
More so, it will effectively convert your video into several output formats like MP3 and GIF. It works pretty fast, and you have a perfect chance to directly share your edited videos on media sites like Facebook, WhatsApp, Instagram, Twitter, and many others.
Step-by-step instructions for using the Splice app on Android to splice videos together
The Splice video editor for Android is at your reach to merge several videos in simple steps. And with the escalating rate of technology usage, Splice has just got you covered. You can use it for free with limited features. Follow these steps to splice the apk.
Step 1: Begin a new project
Ensure you have installed the Splice app for Android on your device. Once launched, go to the app screen and press the “+” button. You can then give your project a name before you continue with some other settings of the project. These include the transition selection, the orientation of the project, border options, etc. Next, click on the “Done” button to confirm your selections.
Step 2: Begin your project
Begin the creation of your project and choose the purpose of your video. Enter the title of your project, then continue to set room for your photos or videos. You can also set the text and zoom options.
Step 3: Insert your videos
Next, add the “+” button to the title’s right side. Likewise, add the video button to enable you to include the videos for splicing. You should notice the album screen opening up. Now, select the videos you wish to add to the project from the album screen. Ensure you put them in the order you want them to appear once sliced. Next, indicate the transition to be applied to your videos and wait for the chosen videos to be uploaded into the project. The Spice app allows you to view your project before exporting it.
Step 4. Edit and export
Most importantly, you should edit your video and make it splendid for your viewers. To do so, click on the “Pencil” button to unleash other editing options. Among the edits you can make include cropping, adjusting speed, trimming, and much more. Likewise, utilize the slider points to edit the start and endpoints of your video. You can also edit the audio and adjust the volumes where necessary.
Additional Video Splice Apps for Android
You can’t run out of options when it comes to splicing video. Here are some useful video splice apps for Android at your reach.
• Filmora
Filmora is suitable for mobile phone editing. It is rich in editing features to record, select a theme, apply effects, and easily share your video on other platforms. With this app, you can add animated text, adjust video color and brightness, customize watermarks, and much more. It is, however, slow and often crashes when dealing with larger files. Follow these steps to splice Android.
Step 1. Once successfully downloaded and installed, launch the app on your Android phone and select a built-in template to use.
Step 2. Then go to your Android gallery and choose the videos you wish to splice. Remember, you can add several clips for merging. Remember to load your videos in the order you wish them to appear in the spliced video.
Step 3. Merge the videos and then start to edit your video clips. You can trim, add filters, overlays, music, and much more. It is also important to add some background music to make your video engaging and attractive to your audience.
Step 4. The final step is to click on the “Export” tab to save your spliced video and share it on social media platforms. You can directly share your videos on YouTube, Facebook, and Twitter, among others.
• Vimeo Create
Vimeo supports mobile applications and can be used to splice Android. Sign up for the app on your Android, and launch it. Then follow these steps to merge the video.
Step 1. To begin splicing your video, select the “Start” button, then compose the main interface. Then go to the “Storyboard” and begin to choose the videos you wish to combine.
Step 2. Head on over to the “Style” area and choose one to use, then click on the “Next” button.
Step 3. Additionally, you can easily add background music to make it more engaging. Vimeo doesn’t allow you to add music from other sites. However, it brings you a rich catalog from which to choose any kind of music.
Step 4. Preview and export your video. You can see what your video looks like before sharing it. Use the “Preview” feature to check if your video is good enough or needs amendments. Next, select the “Save” option to save and share your video.
Conclusion
● It is worthwhile to produce quality and engaging videos for your audience. One aspect always stands out – combining the best videos for a detailed message. You have learned about the best splice video editor for Android to compose any kind of video. Besides, these apps let you edit your video by adding quality precepts, transitions, and other effects for a professional-looking piece./p>
A Guide to Effective Video Marketing
Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.
What exactly does effective video marketing look like today? This guide will take a closer look.
- Part 2. 3 Typical Types of Marketing Videos
- Part 3. 6 Tips for Making Your Video Effective
- Part 4: Useful Video Editing Tool
- Conclusion
Part 1: How to Create a Video Marketing Campaign
Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:
1.Set Goals and Identify Your Audience
The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.
Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.
2.Conduct Market Research
Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.
From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.
3.Craft a Compelling Story
Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.
Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.
4.Produce Video/Audio with Quality
Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.
Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.
For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.
5. Select Suitable Video Platforms
Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.
Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.
6.Implement a Strong Call-to-Action
The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?
Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.
7.Track and Optimize Performance
After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.
Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.
Part 2: 3 Typical Types of Marketing Videos
There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:
1. Explainer Videos
Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.
2. Tutorial Videos
A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.
3. Behind-the-Scenes Content
These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.
Part 3: 6 Tips for making your video effective
Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.
The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:
1.Keep It Concise
With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.
2. Capture Attention Early
You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.
3.Make Sound Optional
85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.
4.Incorporate Interactive Elements
Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.
5. Spotlight User-Generated Content
User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.
6.Build Influencer Partnerships
Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.
Part 4: Useful Video Editing Tool
Video Editing Now For Win 7 or later(64-bit)
Video Editing Now For macOS 10.14 or later
In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.
Advertisement Video Editing in Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:
- Simple Drag-and-Drop Timeline Interface
- Library Of Visual Effects and Transitions
- Built-In Title Templates
- Color Grading and Color Matching Tools
- Support For Keyframe Animation
- Background Audio Mixer
- The Free-Use Audio, Image, Video Library
- Instant Previews of Edits
- Export For All Types of Platforms
From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.
Conclusion
In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.
Part 1: How to Create a Video Marketing Campaign
Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:
1.Set Goals and Identify Your Audience
The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.
Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.
2.Conduct Market Research
Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.
From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.
3.Craft a Compelling Story
Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.
Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.
4.Produce Video/Audio with Quality
Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.
Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.
For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.
5. Select Suitable Video Platforms
Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.
Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.
6.Implement a Strong Call-to-Action
The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?
Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.
7.Track and Optimize Performance
After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.
Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.
Part 2: 3 Typical Types of Marketing Videos
There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:
1. Explainer Videos
Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.
2. Tutorial Videos
A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.
3. Behind-the-Scenes Content
These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.
Part 3: 6 Tips for making your video effective
Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.
The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:
1.Keep It Concise
With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.
2. Capture Attention Early
You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.
3.Make Sound Optional
85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.
4.Incorporate Interactive Elements
Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.
5. Spotlight User-Generated Content
User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.
6.Build Influencer Partnerships
Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.
Part 4: Useful Video Editing Tool
Video Editing Now For Win 7 or later(64-bit)
Video Editing Now For macOS 10.14 or later
In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.
Advertisement Video Editing in Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:
- Simple Drag-and-Drop Timeline Interface
- Library Of Visual Effects and Transitions
- Built-In Title Templates
- Color Grading and Color Matching Tools
- Support For Keyframe Animation
- Background Audio Mixer
- The Free-Use Audio, Image, Video Library
- Instant Previews of Edits
- Export For All Types of Platforms
From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.
Conclusion
In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.
How to Create A Freeze Frame Sequence in Video
Are you considering getting your video editing skills to a new high level? Are you worried about spicing your videos with stylish shots and bringing attention to particular aspects of your video?
Freeze frame sequence is one the most stunning effects that can help you greatly. The freeze frame sequence has been used in many classic and present-day movies. And it will never go out of fashion.
Here, we will guide you on creating freeze frame sequences in your videos using Filmora. It is critical here to know what exactly the freeze frame sequence is. So let’s jump right into it!
Part 1. What Is A Freeze Frame?
A freeze frame is a specific single frame of the video clip shown repeatedly in the video. It gives the illusion of a static picture. It is used to draw the viewers’ attention to the minute details of a specific moment, to set up a powerful narrative, or to introduce your main characters.
Content creators can also use the freeze-frame effect on fast-moving objects to draw the viewers’ attention. Have a few examples of the most popular freeze frames used in the movies.
Examples of freeze frames in popular movies
Alfred Hitchcock used the first-ever freeze-frame in his film Champagne (1928). There is a long list of many famous tv shows and movies in which the freeze frame effect has been used since then. But to count a few, three examples are given here.
1. Pulp Fiction (1994)
In the beginning scene of Pulp Fiction, where robbery is about to occur, a freeze-frame effect is used to engage the audience. Later in the movie, it was relieved what would happen next. It was a dramatic pause to draw attention. It is a strong example of the freeze-frame effect.
2. The Breakfast Club (1985)
The ending of Breakfast Club is an iconic example of the freeze-frame effect. With a powerful narration, the freeze frame conveys the movie’s central idea to the audience.
3. Suicide Squad (2016)
In the trailer of Suicide Squad, freeze frames were used by the director to introduce the characters. This trailer used stylish animations to give relevant information about the film’s main characters.
Having discussed the famous examples, let’s learn about the power of freeze frames.
The power of freeze frame
The old freeze frames give a retro vibe. However, with the advancement in editing technology, this special effect has proved that there is no end. Furthermore, it has shown that you can do many things with pauses.
Especially when you are a content creator, this effect empowers you by advertising your skills impressively. It also conveys your message convincingly.
Being a content creator, you always want to reach the maximum audience. This special effect will serve this too. It will ultimately get you more viewership, more likes, and more subscriptions. But how to create a freeze frame?
Part 2. How To Create Freeze Frame Sequence? [Step-Wise Guide]
Let’s see how to add a freeze frame sequence in your video step-wise and get started.
Step1 Download Wondershare Filmora
Wondershare Filmora is an all-in-one video editing platform. It is enhanced with multiple practical media resources. You can head to Wondershare Filmora official site to download or upgrade your Filmora.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step2 Import your clips and add them to the timeline
Open Filmora and create a new project. Import your clip into the media library. Add your clips to the first video layer on the timeline.
Step3 Apply color correction to the footage
Before we start our edit, let’s color correct our footage, so the corrected color is already applied when we take the screenshots.
Step4 Find your first action frame
Next, scrub through the clip to find your first action frame. For example, in this video, this is our first action frame.
Step5 Take a screenshot of the action frame
Let’s head to the camera icon under the preview screen and click the icon. It will take a screenshot of the current frame that the playhead is on the timeline.
Make sure to keep the playhead the same after you’ve taken the snapshot. You can find your screenshot in the media tab.
Step6 Add the screenshot to timeline
Let’s drag your screenshot onto video layer 2 and align it on the right side of the playhead. Then extend the screenshot so it lasts as long as your central clip.
Step7 Apply masks to the screenshot
Now, double-click on the screenshot. It will open the “Video” menu, then go into the “Mask” menu. Choose a mask shape and edit it so that it only covers where your subject is in the screenshot. For example, we choose the **”**Circle” mask shape in this video.
If you need help seeing what you’re masking, hide the main video layer and edit your mask like this.
Move the playhead forward and clean up your “mask.” Next, Increase the blur to soften the edges. But not too much because it may become visible on your subject.
Step8 Hide the first screenshot
Let’s layer a couple more action frames! First, hide the first screenshot so it doesn’t appear in your new screenshot.
Step9 Select your second action frame
Then, pick a new frame.
- Click the camera icon.
- Drag the screenshot at the new playhead spot.
- Extend the clip.
- Double-click to mask this frame.
- And play it back to make sure it looks good.
- It would help if you did this a couple more times until you have several frames.
Please have a look at the final product and how it looks!
And that’s how you create a freeze-frame video effect in Filmora.
Part 3. Tips To Use Freeze Frame Sequence
You’ve known how to make the freeze frame sequence. However, don’t miss essential tips to improve your video at the next stage.
Tip 1: Making a steady shot is important
First, ensure a steady shot with no camera shake while filming. You can use a tripod or a stable surface to keep your camera still.
Why is it necessary to make a steady shot?
- It helps you to make smooth, fluid shots.
- It is much more professional.
- It will take your editing skills to a new level.
- It grabs the attention of the viewers.
- It makes your editing easier.
Tip 2: No crossing over
Make sure your subject only crosses the same spot once. Otherwise, you would need help editing the video.
Why is it necessary to avoid crossing the same spot?
- It prevents misalignment of the shots, and your print won’t get damaged, primarily when you use pieces of the same image.
- It helps to create an illusion of holding specific moments.
Final Words
The Freeze Frame Sequence looks professional but much more manageable. The creator’s confidence gets to the next level when they learn how to create it. This step-wise guide using Wondershare Filmora is all for your ease.
Free Download For macOS 10.14 or later
Step2 Import your clips and add them to the timeline
Open Filmora and create a new project. Import your clip into the media library. Add your clips to the first video layer on the timeline.
Step3 Apply color correction to the footage
Before we start our edit, let’s color correct our footage, so the corrected color is already applied when we take the screenshots.
Step4 Find your first action frame
Next, scrub through the clip to find your first action frame. For example, in this video, this is our first action frame.
Step5 Take a screenshot of the action frame
Let’s head to the camera icon under the preview screen and click the icon. It will take a screenshot of the current frame that the playhead is on the timeline.
Make sure to keep the playhead the same after you’ve taken the snapshot. You can find your screenshot in the media tab.
Step6 Add the screenshot to timeline
Let’s drag your screenshot onto video layer 2 and align it on the right side of the playhead. Then extend the screenshot so it lasts as long as your central clip.
Step7 Apply masks to the screenshot
Now, double-click on the screenshot. It will open the “Video” menu, then go into the “Mask” menu. Choose a mask shape and edit it so that it only covers where your subject is in the screenshot. For example, we choose the **”**Circle” mask shape in this video.
If you need help seeing what you’re masking, hide the main video layer and edit your mask like this.
Move the playhead forward and clean up your “mask.” Next, Increase the blur to soften the edges. But not too much because it may become visible on your subject.
Step8 Hide the first screenshot
Let’s layer a couple more action frames! First, hide the first screenshot so it doesn’t appear in your new screenshot.
Step9 Select your second action frame
Then, pick a new frame.
- Click the camera icon.
- Drag the screenshot at the new playhead spot.
- Extend the clip.
- Double-click to mask this frame.
- And play it back to make sure it looks good.
- It would help if you did this a couple more times until you have several frames.
Please have a look at the final product and how it looks!
And that’s how you create a freeze-frame video effect in Filmora.
Part 3. Tips To Use Freeze Frame Sequence
You’ve known how to make the freeze frame sequence. However, don’t miss essential tips to improve your video at the next stage.
Tip 1: Making a steady shot is important
First, ensure a steady shot with no camera shake while filming. You can use a tripod or a stable surface to keep your camera still.
Why is it necessary to make a steady shot?
- It helps you to make smooth, fluid shots.
- It is much more professional.
- It will take your editing skills to a new level.
- It grabs the attention of the viewers.
- It makes your editing easier.
Tip 2: No crossing over
Make sure your subject only crosses the same spot once. Otherwise, you would need help editing the video.
Why is it necessary to avoid crossing the same spot?
- It prevents misalignment of the shots, and your print won’t get damaged, primarily when you use pieces of the same image.
- It helps to create an illusion of holding specific moments.
Final Words
The Freeze Frame Sequence looks professional but much more manageable. The creator’s confidence gets to the next level when they learn how to create it. This step-wise guide using Wondershare Filmora is all for your ease.
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- Title: 2024 Approved Best 10 Crazy-Cool Examples of AR Video
- Author: Morgan
- Created at : 2024-05-19 05:12:11
- Updated at : 2024-05-20 05:12:11
- Link: https://ai-video-editing.techidaily.com/2024-approved-best-10-crazy-cool-examples-of-ar-video/
- License: This work is licensed under CC BY-NC-SA 4.0.
