2024 Approved Creating Testimonial Videos For Health And Wellness Business Industry

Morgan Lv12

2024-06-15 18:56:36 2024-06-15 18:56:36 Created 2024-06-16 18:56:36 2024-06-16 18:56:36 Updated

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Creating Testimonial Videos For Health And Wellness Business Industry

It’s not easy to get a testimonial video right. You need to know how to write one, find the right people to speak in it, and make sure your audience likes what they hear. But post-production can be even more challenging than getting everything else right: editing, adding effects, and music—it’s enough to make your head spin!

Fortunately for you, we’re here with our step-by-step guide on how to edit testimonial videos using Wondershare Filmora . So, sit tight because we’re about to take you through each stage of this process from start to finish!

Import Your Media Files to Filmora Video Editor

It includes your testimonial videos and video/photo materials. You can import your media files from the following sources:

Medial Files
Medial Folder
From Camera or a Phone
With Instant Cutter Tool
With Auto Beat Sync

To save time, it is best to prepare ahead of time all your videos materials before start editing your testimonial video. Save it in just one folder including your script guide, photos, and videos

Select Your Preferred Project Aspect Ratio

Aspect ratio is the relationship between the width and height of your video, which determines how it will look on different screens. There are several commonly used aspect ratios such as:

Widescreen (16:9) – Recommended for Youtube and Facebook
Instagram (1:1) – Recommended for Instagram and Facebook
Portrait (9:16) – Recommended for Tiktok, Stories and Reels
Standard (4:3) – Recommended for Facebook, LinkedInn and other

Being aware of the right ratio for each social media platform will help you to advertise correctly. It also affects how you edit your video. For example, if you choose a different aspect ratio than what was originally recorded by Filmora’s camera tools, then some of your content may be cut off or stretched out in undesirable ways when viewed on certain devices (e.g., smartphones).

Split Testimonial Video into Small Clips

When you’re ready, drag your video testimonials to the Show Track then begin to use the “split” button to cut out parts of the video.

To split a video into smaller sections, start by cutting it down to the appropriate length by moving the playhead to the beginning position of the part you want to cut, clicking the Split icon (the scissors icon) on the toolbar, or clicking the Split button on the playhead.

From there, repeat this procedure until you’ve completed the whole narrative. You’ll be left with numerous cut segments that you may either delete or rearrange. To remove a clip from your movie, choose Delete from the toolbar or right-click and select delete.

Add Catchy Headlines and Text (Optional)

If desired, add catchy headlines/texts like “How to Eliminate Chronic Pain Forever”. You can do this by clicking Text button from toolbar located across top portion of screen (beside Transitions button).

Adding a phrase or a short sentence is called “headline”. It would be nice to add one of them at your video, so that viewers can get an idea about what it’s about before watching it in full. The text can be customized by using different font styles like bold, italic, underline etc., as well as its size and color.

Input Subtitle

Subtitles are used to translate the spoken word into text. If you have a video that is in a language other than English, subtitles can be added so that viewers who do not speak the language can still understand what is being said. Subtitles are also useful if you want to add subtitles for educational purposes, such as teaching students how to pronounce certain words and phrases.

Apply Transitions to Your Testimonial Video

You can add fade-in transitions to clips, as well as fade-out transitions.

To add a fade-in transition: Click on the first clip and select “Effects.” Then, click “Transition.” Choose a transition from the category of “Fades” and then apply it to the first clip by clicking on its thumbnail image.

To add a fade-out transition: Click on the second clip and select “Effects.” Then, click “Transition.” Choose a transition from the category of “Fades” and then apply it to the second clip by clicking on its thumbnail image.

Feel free also to use other transitions as you want, but be careful not to use an overly extreme one.

Add Background Music to Testimonial Video

You may choose from a wide range of music in the audio library. It’s available both online and offline.

You can also easily add background music from your computer by going to the “Media” menu and then selecting the import option. Make sure to use a non-copyright music so that you don’t run into any copyright problems when you post your video. There are several no copyright tracks on Youtube; simply search for no copyright background music or get it from other sites that provide a free-royalty background music.

Add a Logo/Watermark

To add a logo or watermark to your video, follow these steps:

Import your Business Logo to the Media Folder.
Then drag it into the Show Track area.
Resize it to the ideal dimensions, then position it in the correct location in your video. It’s preferable to place it at the top or button section of the video.

You may also add your company’s logo at the end of the video as a fade-out transition.

By adding a logo or watermark to your video, you can make it harder for people to illegally distribute and share your video without permission. It helps also to promote your brand or business. When viewers see your logo or watermark throughout the video, they will be more likely to remember who made the video and where they can find more information about your company or products.

Insert Thumbnail

A video thumbnail is an image that represents your video to viewers. It should be eye-catching, but not so much that it’s distracting. The right video thumbnail can help you increase views and engagement on your content.

Place the thumbnail at the beginning of the video, and make sure it’s catchy! Your viewers won’t have time to look at it in detail, but they will glance at it in passing. Make sure to include relevant text and images that can hook your audience and keep them watching!

After completing the editing process, you can export your testimonial video in a variety of formats. To do this, click on the “Export” button in the upper right-hand corner of Wondershare Filmora.

Recommended Export Quality

Resolution: 720 or 1080
Frame rate 30 fps

Select your preferred file format and destination for storage.

Conclusion

That’s all for today! With this tutorial, you can edit testimonial videos for the health and wellness business industry on your own and make them look more professional, engaging, and converting.

Hopefully, this post gave you an idea of how to use Filmora as an easy-to-use video editing software that can help you create awesome videos with just a few clicks. Thanks for reading!

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Phone Aspect Ratio Vertical Definition, Types & Tips

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If you are a professional video or image creator, you know what aspect ratio is and why aspect ratio is important. Even people passionate about their cameras and visual art enthusiasts know it. If you are a newbie, Let us make it easy for you. This article will talk about the vertical phone aspect ratio ratio, its definition, types, iPhone vertical video dimensions, etc. We’ll also provide you solid tips on mobile vertical video size and how to create phone vertical videos easily. Let’s jump into the topic and see what you can learn.

Part 1 What is Phone Aspect Ratio Vertical?

The vertical phone aspect ratio is the “proportional” relationship between the screen’s width and height. For example, if your image or video has an aspect ratio of 4:5, it simply means the width of the screen (photo or video) is four times the height of the image.

Back in the television days, you might have seen certain old pictures with black padding on either side of the screen. It was just that they were shot in different aspect ratios and your television screen had different aspect ratios.

Aspect Ratio Vs Resolution

Remember that aspect ratio does not refer to the physical size of an image or its dimensions in pixels (resolution). So aspect ratio 3:1 does not refer to the actual width and height of the image or video; it just describes their relationship.

You are wrong if you think aspect ratio is just another fancy name for resolution. Think again. Check out how it is calculated.

“

| | Aspect Ratio | Resolution | |
| ————— | ————————————————————– | ———————————————————————————- |
| Definition | The Ratio of the width of an image to the height of the image. | Total number of pixels displayed on your screen (computer, cell phone, television) |
| Commonly Used | ● 1:1 ● 3:1 ● 3:2 ● 4:3 ● 5:4 ● 9:1 ● 16:9 | ● 640x480 ● 800x600 ● 1024x768 |

Aspect Ratio Calculator

To get the resolution, you need to multiply width times the height. To get aspect ratio, the formula is: Divide the width by the height or simply divide the long side by the short side.

There are multiple online aspect ratio calculators available. Check out the value for both the images and the videos generated through the photo ratio calculator for your ease.

Common Aspect Ratio	AR Width	AR Height	Image Width	Image Height
1:1(square)	1	1	1920	1920
5:4 (large and medium format cameras)	5	4	1920	1536
4:3 Standard	4	3	1920	1440
3:2 (35mm camera)	3	2	1920	1280
16:9	16	9	1920	1080
3:1 Panoramic	3	1	1920	640
9:16	9	16	1080	1920

For example, the aspect ratio of 3:1 may be an image of 3m wide and 1m high. At the same time it can be 3 feet wide and 1 foot high. For further simplification, consider dimensions in pixels: a 6000×4000 image has 3:2 aspect ratios.

Always remember this small but crucial point. The aspect ratio refers to the image or video you captured or recorded and the display (or screen) in which your video or image would be displayed.

Why is the aspect ratio important?

In the age of web content, asking why aspect ratio is important? Some may consider it naïve. Images need to be uploaded at different aspect ratios for different uses (desktop vs. mobile or blog vs. social media). Incorrect aspect ratio affects your final image and end-user experience.

Choice of the wrong aspect ratio can eliminate the potential for editing (cropping and resizing). In addition, using the correct aspect ratios saves you from facing the trouble of distortion or clipping.

Part 2 Types of Phone Aspect Ratio Vertical

Image Aspect Ratios

The aspect ratio decides and changes the entire composition and how the audience perceives the image. First, let us see some common image aspect ratios.

● 1:1 Ratio

If you have seen a square-shaped image, it had probably a 1:1 aspect ratio. It simply means both sides (width and height of the image) are equal. It was initially the aspect ratio of square television sets. However, this is commonly used for print photos, mobile screens, and social platforms.

● 3:2 Ratio

Initially used for classic 35 mm film and still photography, aspect ratio 3:5 is still used on some laptops, tablets, and handheld game consoles. The famous example of this aspect ratio Images framed at 1080×720 pixels or 6″x4″.

● 5:4 Ratio

It was commonly used for photography and art prints. For Images having dimensions, 8″x10″ and 16x20 have the 5:4 aspect ratios.

Video Aspect Ratios

Like the image aspect ratios, video aspect ratios would also profoundly affect its composition and thus how your directed viewers perceive it. Some common mobile vertical video size or video aspect ratios are given below.

● 16:9 Ratio

If you have seen presentation slides, computer monitors, or widescreee seen this slimmer and more elongated rectangular-shaped 16:9 Ratio. This is the standardized widescreen aspect ratio that you see everywhere on the web. In terms of pixel common dimension for 16:9 is 1920×1080 pixels and 1280×720 pixels.

● 9:16 Ratio (Vertical)

When smartphones started coming with video capabilities, this Ratio became popular. Likewise, today this Ratio is trendy for social media platforms with video story capabilities.

The Instagram story typically consists of 1080x1920 pixels, which in terms of aspect ratio is 9:16. Most phones, such as iPhone, have a feature that allows you to record footage in both (16:9 as well as 9:16).

Phone aspect ratio vertical

Back in the day, taking aspect ratio vertical (portrait mode) footage was considered unprofessional and a sign of an amateur. But the digital revolution has changed that. Now from unforgivable sin, the vewayal mode has practically become a mainstream media sensation. Vertical style has now become the dominant format.

Phone aspect ratio vertical simply means taller screen than wider. The most common type is 9:16 (1080x1920 pixels), a typical vertical videos aspect ratio. Although this phone aspect ratio vertical comes in a few more shapes and sizes such as 4:5, 2:3.

Part 3 Tips to Create Phone Vertical Videos

Creating vertical videos is crucial for getting engagements and growing your brand. It is easy with a phone because most smartphones, by default, record in 9:16, which is the standard vertical aspect ratio. But with a camera, you have to manually edit to the correct aspect ratio before you shoot it.

You can also shoot horizontally and then change it to vertical, but it needs professional videographer expertise.

Who wants to rotate their phones watching videos? Well, as far as the trend, Let us see some tiny but handy tips for creating vertical phone videos.

1. Choose the correct aspect ratio

Video taller than the 1:1 aspect ratio is commonly considered Vertical video. Types of these vertical aspects ratio include 4:5 (social), 2:3 and 9:16. They are all taller than they are wide, thus vertical.

Choosing the correct aspect ratio for your vertical video, always think about why and where you intend to use the video. The second important thing you should consider is your plans for editing that video.

Cropping horizontal can be irritating and sometimes disappointing at the same time. Producing a 9:16 vertical frame at HD resolution from a horizontal HD frame may result in very pixelated and low-quality footage.

If, for some reason, you still want first to shoot it horizontal and then change it back to mobile vertical video size. You may need to shoot in 4K horizontally to get extra pixels to work with. It can later be cropped in the sides to 9:16 (Vertical phone aspect ratio). Plus, you won’t need to scale it anymore.

2. Direct your viewer’s eyes

For hooking social media viewers, you need to put your most interesting visual upfront. These include GIFs, colourful stop-motion or looping animation. Always try to match your first couple of shots with your overall brand personality.

3. Screen splitting into two or more

A tall vertical screen can be styled with multiple horizontal clips on top of each other. These clips must relate to your relevant content and overall look. Natural lines or patterns can help display them in the most creative ways.

4. Be close to your subject

For producing an intimate experience with the vertical frame, you should get closer to the subject. Most of the action will be positioned to the centre as your viewers scroll. Do not let cut off or cover up your main subject by any text and make sure you leave enough room for text, emojis and stickers.

5. Filling the vertical space

First, make sure that your subject is vertical-friendly. Then get closer and fill the space within the vertical frame. The vertical frame can be filled through the following:

● Up-close shot (if the subject is personal).

● Raising the camera high and tilting it down (to film things like a long, empty road).

● Bird’s-eye view from above.

5. Rule of Third

This photography rule says not to place the main subject directly in the center of the frame. Create more dynamic composition by creating imaginary (Horizontal & Vertical) lines that divide your frame into thirds.

You have to place your subject either on the lines or where the lines meet up. And guess what? You don’t need to draw imaginary nowadays. Most cameras and smartphones provide you with this option.

6. Avoid Shaking

You do not want to distract your viewers with shaky camera moments. Normal pan and 360-degree rotation are acceptable or maybe even essential. But moving side to side too quickly will make it difficult for the camera to process that information. You better use a selfie stick or gimbal.

Now, check out the best vertical video ratios for various social platforms.

Best video aspect ratios for Facebook

● 1:1 or 4:5 (Feed)

● 9:16 (Stories) Full portrait/Vertical

● 1:1 (Video Carousel)

● 16:9 (In streams, ads) -> Full landscape

● 9:16 (Audience Network)

● 2:3 (Vertical)

Best video aspect ratios for Instagram

● 1:1 (Feed)

● 4:5 (Feed ads)

● 9:16 (Stories)

● 9:16 (Reels)

● 9:16 (ICTV)

Best video aspect ratios for Twitter

● 1:1 (Promoted Videos)

● 1:1 or 9:16 (Sponsorship)

● 16:9 (Live Videos)

● 1:11 or 16:9 (Video Posts)

Best video aspect ratios for TikTok

● 9:16, 1:1, or 16:9 (For ads)

● 9:16 (For organic videos)

Wondershare Filmora

Being a newbie and producing perfect and professional vertical video content can be challenging, especially for the social platform. And then perfection requires delicate skills. If you want to change the aspect ratio after capturing an image or shooting a video, you need post-processing software.

There are tons of post-processing software available that have aspect ratio tools. As a tech geek, I even want essential tools that can serve all my needs and are also simple to use. Wondershare Filmora (iOS and Android) and Wondershare Filmora (Windows) is just that platform where you simply record, edit and share right away. It is loaded with easy-to-use editing features, special effects, social media integration options, and your desired music.

The best thing about Filmora Go is that it is for every skill level, unlike the other video editing software. Moreover, it lets you build unique custom build animation without breaking a sweat. So if you have a horizontal video, Filmora Go makes it easy to edit it into a Vertical one.

Features:

● Allows users to make videos anywhere using your iOS or Android device.

● The powerful editing tools of Filmora and Filmora help you create excellent iPhone vertical video dimensions.

● A dynamic music library helps users to add great background music in the videos.

● Both Filmora and Filmora (Desktop) have a user-friendly and intuitive user interface.

● The new Video Beautification feature helps you modify the shape of your face, lips, or nose in the picture.

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