Do You Know How Boring a Video Can Be with Silent Moments? Some Tools with Silent Detection Features Help You Delete Those Moments

Sometimes awkward silent moments can make a video look cringe and boring. Silence in videos can often be a major drawback, making the content dull and unengaging. However, fear not because there are ways to eliminate them and keep your viewers hooked. One effective solution is to utilize certain features that help in removing silence from videos.

Silence detection is a feature that lets you detect silence and awkward pauses in your content. It can detect those instances where there is no audio or any significant sound present. By utilizing this feature, you can easily identify and remove these silent parts from your videos. Wondershare Filmora is a tool that offers this AI-powered feature to remove silence from videos.

Part 1: How Can Silencing in Videos Damage It?

Silence can negatively affect videos, making them less engaging and captivating. Many video silence removers are available, but first, learn how silence affects video content. Let’s explore some of how silence can damage the quality of video content:

1. Loss of Interest

When viewers encounter long silent moments in a video, they lose interest. Silence fails to hold their attention and leaves them craving for something more stimulating. As a result, they may lose interest in the content and look for other videos. This is somewhat discouraging for a content creator. That’s why short and meaningful content is what the audience demand.

2. Lack of Emotional Connection

Sound and audio play an essential role in creating an emotional connection with the audience. Silence, on the other hand, fails to start any emotional response. Without appropriate sound effects or dialogue, videos can feel empty and emotionless. The absence of audio elements also fails to establish a connection with the viewer.

3. Breaks the Flow

Silent moments in videos can disrupt the natural flow and rhythm of the content. Viewers expect a seamless progression from one scene to another. However, sudden silences in a video may create frustration for some individuals. It may also lead to a disjointed viewing experience for the viewer. Meanwhile, the audience sometimes couldn’t understand the intended message.

4. Awkwardness and Uncomfortable Silence

Silence can create awkward moments in videos, especially when it’s unexpected or prolonged. These silent gaps can make viewers feel uncomfortable. The viewer becomes unsure of what to expect or how to interpret the situation. Moreover, awkward silences can detract from the overall viewing experience. It also leaves a negative impression and makes the content less enjoyable.

5. Reduced Engagement and Sharing

Videos that contain excessive silence are less likely to be shared or discussed among viewers. Silent moments fail to generate excitement or spark conversations. In contrast, videos with dynamic audio elements are more likely to capture attention. If your video has long pauses or awkward silent moments, it may not get the expected response.

Video Slience Detector

Easily and precisely detect slience in video with Filmora Video Editor ! Experience the magic of cool to make great videos.

Detect Slience in Video Detect Slience in Video Learn More >

Try It Free >>

Part 2: Silence Detection Feature of Wondershare Filmora - An Understanding

Wondershare Filmora Video Editor always surprises you with its unique editing options and features. Its many features make it easy and pretty straightforward for you like. With another excellent feature, you can detect silence in audio files and videos. This unique feature will automatically detect awkward silence or long pauses.

Furthermore, you can remove those moments from your project to create a seamless experience. This video silence remover uses AI to find silent intervals in your video. You can also change the volume threshold by helping the tool find more such moments in your project. Additionally, you can change the minimum duration of such silent intervals of your video.

Part 3: Gathering Details About the Other AI Features of Filmora

Wondershare Filmora can auto remove silence in videos, but it has other AI features too. Learn more about Filmora’s AI features in this section.

Edit Video with AI For Win 7 or later(64-bit)

Edit Video with AI For macOS 10.14 or later

Try It Free >>

AI Image

This feature of the Wondershare Filmora employs AI to improve the appearance of images in videos. It automatically fixes imperfections like noise and color asymmetry. Furthermore, it also corrects brightness, giving your videos a better, more polished appearance. You can fast and easily enhance the quality of your video with the help of this feature.

Auto Reframe

If you want to change the aspect ratio of your video automatically, then this is the feature for you. The Auto Reframe function in Filmora automatically modifies aspect ratios for your video .

Motion Tracking

Filmora’s motion tracking feature tracks and follows moving objects in videos . It allows you to add effects, text, or graphics that move along with the object. Furthermore, this feature makes it easy to highlight and enhance specific elements in a video. You can even create engaging and professional-looking effects using the motion tracking feature. This feature makes it simple to add dynamic elements to videos.

Instant Mode

Wondershare Filmora has an Instant Mode feature that lets users create videos easily and quickly. You can choose a template, import your video, and let the software will edit it automatically. This feature can automatically apply transitions, effects, and music to your videos. It’s a simple and convenient way to make polished videos without needing advanced editing skills.

Auto Beat Sync

It is a feature that synchronizes video clips and effects with the beats of background music. This feature can automatically detect the rhythm and aligns the visuals accordingly. Moreover, it can save you time and make your videos more engaging. You can edit and synchronize audio with video without having expertise by using this AI feature of Filmora.

Part 4: Tutorial: Using The Silence Detection Feature in Filmora

Wondershare Filmora can automatically remove silence from videos in no time. With its silent detection feature, you can easily remove awkward silence from your videos. Follow these guided steps to remove such moments from your videos.

Detect Slience in Video For Win 7 or later(64-bit)

Detect Slience in Video For macOS 10.14 or later

Try It Free >>

Step 1Open Wondershare Filmora

To auto remove silence in videos, start by opening Wondershare Filmora on your system. Look for the “Silence Detection” button located just beneath the “New Project” option.

Step 2Import and Detect Silence

Click on the “Silence Detection“ button, and then import your video file into the tool. If needed, you can adjust the parameters in the “Settings” menu according to your requirements. Continue to select the “Start” button, and Filmora will automatically detect any silent intervals in your video or audio file.

Step 3Delete Silence and Merge Clips

Continue to remove the silent portions from the timeline by merging the clips together. To merge the remaining clips together, drag and place each clip right next to each other. Once done, click the “Export to Timeline” button to lead into the main interface.

Conclusion

To conclude, silence detection eliminates boring stretches of silence from a video. Additionally, it allows you to enhance the overall flow of your video. By removing such intervals, you can maintain a consistent pace throughout your video. Wondershare Filmora is a fantastic tool that automatically removes silence from video and audio files.

Detect Slience in Video Detect Slience in Video Learn More >

Try It Free >>

Part 2: Silence Detection Feature of Wondershare Filmora - An Understanding

Wondershare Filmora Video Editor always surprises you with its unique editing options and features. Its many features make it easy and pretty straightforward for you like. With another excellent feature, you can detect silence in audio files and videos. This unique feature will automatically detect awkward silence or long pauses.

Furthermore, you can remove those moments from your project to create a seamless experience. This video silence remover uses AI to find silent intervals in your video. You can also change the volume threshold by helping the tool find more such moments in your project. Additionally, you can change the minimum duration of such silent intervals of your video.

Part 3: Gathering Details About the Other AI Features of Filmora

Wondershare Filmora can auto remove silence in videos, but it has other AI features too. Learn more about Filmora’s AI features in this section.

Edit Video with AI For Win 7 or later(64-bit)

Edit Video with AI For macOS 10.14 or later

Try It Free >>

AI Image

This feature of the Wondershare Filmora employs AI to improve the appearance of images in videos. It automatically fixes imperfections like noise and color asymmetry. Furthermore, it also corrects brightness, giving your videos a better, more polished appearance. You can fast and easily enhance the quality of your video with the help of this feature.

Auto Reframe

If you want to change the aspect ratio of your video automatically, then this is the feature for you. The Auto Reframe function in Filmora automatically modifies aspect ratios for your video .

Motion Tracking

Filmora’s motion tracking feature tracks and follows moving objects in videos . It allows you to add effects, text, or graphics that move along with the object. Furthermore, this feature makes it easy to highlight and enhance specific elements in a video. You can even create engaging and professional-looking effects using the motion tracking feature. This feature makes it simple to add dynamic elements to videos.

Instant Mode

Wondershare Filmora has an Instant Mode feature that lets users create videos easily and quickly. You can choose a template, import your video, and let the software will edit it automatically. This feature can automatically apply transitions, effects, and music to your videos. It’s a simple and convenient way to make polished videos without needing advanced editing skills.

Auto Beat Sync

It is a feature that synchronizes video clips and effects with the beats of background music. This feature can automatically detect the rhythm and aligns the visuals accordingly. Moreover, it can save you time and make your videos more engaging. You can edit and synchronize audio with video without having expertise by using this AI feature of Filmora.

Part 4: Tutorial: Using The Silence Detection Feature in Filmora

Wondershare Filmora can automatically remove silence from videos in no time. With its silent detection feature, you can easily remove awkward silence from your videos. Follow these guided steps to remove such moments from your videos.

Detect Slience in Video For Win 7 or later(64-bit)

Detect Slience in Video For macOS 10.14 or later

Try It Free >>

Step 1Open Wondershare Filmora

To auto remove silence in videos, start by opening Wondershare Filmora on your system. Look for the “Silence Detection” button located just beneath the “New Project” option.

Step 2Import and Detect Silence

Click on the “Silence Detection“ button, and then import your video file into the tool. If needed, you can adjust the parameters in the “Settings” menu according to your requirements. Continue to select the “Start” button, and Filmora will automatically detect any silent intervals in your video or audio file.

Step 3Delete Silence and Merge Clips

Continue to remove the silent portions from the timeline by merging the clips together. To merge the remaining clips together, drag and place each clip right next to each other. Once done, click the “Export to Timeline” button to lead into the main interface.

Conclusion

To conclude, silence detection eliminates boring stretches of silence from a video. Additionally, it allows you to enhance the overall flow of your video. By removing such intervals, you can maintain a consistent pace throughout your video. Wondershare Filmora is a fantastic tool that automatically removes silence from video and audio files.

If You Want to Prompt Your eCommerce Business in Facebook, Then Using Facebook Video Ads Is One of the Effective Methods. This Post Will Show You How to Edit Videos for Facebook Advertisement

If you’re running an e-commerce business, then it’s important to create video ads that promote your products. However, making professional-quality videos can be expensive and time-consuming.

Luckily, there’s an easy way to create Facebook video ads that look great without spending a lot of money. All you need is a copy of Wondershare Filmora, which is a powerful yet easy-to-use video editor.

In this article, we’ll show you how to use Filmora to create eCommerce video ads that will help boost your sales.

Why Video Ads Are Effective for E-commerce Business

Video ads are a very effective way to promote your e-commerce business. They can help you reach a wider audience, and they can also be more engaging than traditional advertising methods.

There are a few things to keep in mind when creating video ads for your e-commerce business:

• First, make sure that your videos are high quality and professional-looking.
• Secondly, focus on creating videos that are short and to the point.
• Finally, make sure to include a call to action in your video so that viewers know what they should do after watching it.

Why Use Wondershare Filmora for Editing E-commerce Video Ads

Wondershare Filmora is a powerful video editing software that you can use to create videos for your e-commerce business. It’s also very user-friendly, which means it’s easy to use even if you have no prior experience with video editing software. You can create professional looking videos using this software, and it comes with built-in templates that make it easier for you to get started quickly.

With Wondershare Filmora , creating an e-commerce video ad will be as simple as possible. There are many different options that you can choose from when making these ads such as adding text, photos or graphics using the built-in editor within this program. You can also add audio clips into your video in order to hear sound effects such as music or voice-overs that narrate what viewers see on screen. They have all my favorite amazing features.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Steps to Edit Facebook Video Ads for E-commerce Business

Step1Prepare your script for Video Editing

To make your Facebook video ad, you need to have a clear idea of what you want to say in the video. This can be done by creating a script for your video. Once you have a script, you can start planning out your video and editing it in Filmora.

Step2Save your video materials

To gather all photos and video materials, you can either use your own personal footage or find stock images and videos online. Once you have all the desired media, save them to a designated folder on your computer so you can easily access them while editing in Filmora.

Step3Open Filmora and click on “Create a New Project.”

Now that you have your content ready, open Filmora and click on “Create a New Project.” This will create a new project file for you to start editing in.

Step4Select the right Project Aspect Ratio

It is important to use the correct project aspect ratio when creating a Facebook video ad because if you don’t, your video may not be in the correct format when it is uploaded to Facebook. When selecting the project aspect ratio, make sure to choose Widescreen (16:9) or Instagram (1:10) to ensure that your video is in the correct format.

Step5Import your media files into Filmora

Once you have decided on the project aspect ratio, you can start importing your video and photo files. To do this, go to the “Media Library” and click on “Import Media Files.” Find the folder where you saved your content and select all of the files that you want to use. Then, click “Open” to import the files into Filmora.

Step6Set the background color for your Facebook Video Ads

Now that you have all of your content imported into Filmora, you can start editing it. One thing you may want to do is set the background color for your video. To do this, go to the “Media” tab and click on the “Sample Color” section. Then, select the desired color for your background. Make sure to use your branding color palette.

Step7Add Catchy headline and text

This will help to grab the viewer’s attention and explain what your video is about. To do this, go to the “Titler” tab and select the “Titles” option. Then, click on the “Text” tab and type in your headline. You can also add some text to the video by going to the “Text” tab and clicking on the “Add Text” option.

Catchy headlines will help you stand out from the competition and get your video noticed.

Step8Convert your script into a voice-over narrator

By using text to voice feature, you can generate voice-over that will help you create a more professional video. To do this, go to the “Text” tab and click on the “Add Text” option. Then, type in your script. Once you have finished typing, click on the “Text-ti-Voice Over” button and select the desired language.

Step9Arrange your video clips

Now that you have all of your content imported into Filmora , you can start arranging them into a cohesive video. To do this, go to the “Timeline” tab and drag and drop the desired photos or video clips into the correct order.

If you need to trim or split any of the photos or video clips, you can do so by using the “Trim” and “Split” options. To trim a photo or video clip, hover over the desired clip and click on the “ scissors “ icon. Then, drag it to the desired location. To split a photo or video clip, hover over the desired clip and click on the “ split “ icon. Then, drag it to the desired location.

You can also add some transitions between the video clips by going to the “Transitions” tab and dragging and dropping the desired transition into place.

Step10Add music to your video

Adding music to your video will help to set the mood and make your video more engaging. To do this, go to the “Audio” section the select your desired background music for your video. You can also download “no copyright background music” on Youtube.

Drag and drop the audio file into place on the timeline. You can also use the “Fade In” and “Fade Out” options to make the music flow better with the video.

Step11Export your Video

To export your video, click on the “Export” button at the top section. Select the desired file format and click “Export” to save your video to your computer.

Recommended Export Quality

• Format: MP4
• Resolution: 720 or 1080
• Frame rate 30 fps

Conclusion

Now that you know how to create a Facebook video ad, it’s time to start creating some stellar videos that will help promote your business. By using the tips we’ve provided in this article, you can create videos that stand out from the competition and get noticed by your target audience. Make sure to use catchy headlines, text, and music to engage your viewers and keep them watching until the end. All the best!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Steps to Edit Facebook Video Ads for E-commerce Business

Step1Prepare your script for Video Editing

To make your Facebook video ad, you need to have a clear idea of what you want to say in the video. This can be done by creating a script for your video. Once you have a script, you can start planning out your video and editing it in Filmora.

Step2Save your video materials

To gather all photos and video materials, you can either use your own personal footage or find stock images and videos online. Once you have all the desired media, save them to a designated folder on your computer so you can easily access them while editing in Filmora.

Step3Open Filmora and click on “Create a New Project.”

Now that you have your content ready, open Filmora and click on “Create a New Project.” This will create a new project file for you to start editing in.

Step4Select the right Project Aspect Ratio

It is important to use the correct project aspect ratio when creating a Facebook video ad because if you don’t, your video may not be in the correct format when it is uploaded to Facebook. When selecting the project aspect ratio, make sure to choose Widescreen (16:9) or Instagram (1:10) to ensure that your video is in the correct format.

Step5Import your media files into Filmora

Once you have decided on the project aspect ratio, you can start importing your video and photo files. To do this, go to the “Media Library” and click on “Import Media Files.” Find the folder where you saved your content and select all of the files that you want to use. Then, click “Open” to import the files into Filmora.

Step6Set the background color for your Facebook Video Ads

Now that you have all of your content imported into Filmora, you can start editing it. One thing you may want to do is set the background color for your video. To do this, go to the “Media” tab and click on the “Sample Color” section. Then, select the desired color for your background. Make sure to use your branding color palette.

Step7Add Catchy headline and text

This will help to grab the viewer’s attention and explain what your video is about. To do this, go to the “Titler” tab and select the “Titles” option. Then, click on the “Text” tab and type in your headline. You can also add some text to the video by going to the “Text” tab and clicking on the “Add Text” option.

Catchy headlines will help you stand out from the competition and get your video noticed.

Step8Convert your script into a voice-over narrator

By using text to voice feature, you can generate voice-over that will help you create a more professional video. To do this, go to the “Text” tab and click on the “Add Text” option. Then, type in your script. Once you have finished typing, click on the “Text-ti-Voice Over” button and select the desired language.

Step9Arrange your video clips

Now that you have all of your content imported into Filmora , you can start arranging them into a cohesive video. To do this, go to the “Timeline” tab and drag and drop the desired photos or video clips into the correct order.

If you need to trim or split any of the photos or video clips, you can do so by using the “Trim” and “Split” options. To trim a photo or video clip, hover over the desired clip and click on the “ scissors “ icon. Then, drag it to the desired location. To split a photo or video clip, hover over the desired clip and click on the “ split “ icon. Then, drag it to the desired location.

You can also add some transitions between the video clips by going to the “Transitions” tab and dragging and dropping the desired transition into place.

Step10Add music to your video

Adding music to your video will help to set the mood and make your video more engaging. To do this, go to the “Audio” section the select your desired background music for your video. You can also download “no copyright background music” on Youtube.

Drag and drop the audio file into place on the timeline. You can also use the “Fade In” and “Fade Out” options to make the music flow better with the video.

Step11Export your Video

To export your video, click on the “Export” button at the top section. Select the desired file format and click “Export” to save your video to your computer.

Recommended Export Quality

• Format: MP4
• Resolution: 720 or 1080
• Frame rate 30 fps

Conclusion

Now that you know how to create a Facebook video ad, it’s time to start creating some stellar videos that will help promote your business. By using the tips we’ve provided in this article, you can create videos that stand out from the competition and get noticed by your target audience. Make sure to use catchy headlines, text, and music to engage your viewers and keep them watching until the end. All the best!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Add Emoji to Linkedin Post – 5 Tips You Would Like to Know

Add Emoji to Linkedin Post - 5 Tips You Need to Know

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Emojis are fun loving symbols as they represent your real emotions. Adding emojis to your LinkedIn can add personality to your posts. If you want to stand out your posts from others – use emojis.

In this article

01 [Why Emojis Matter](#Part 1)

02 [5 Tips for You to Add Emoji to Linkedin Posts](#Part 2)

03 [Add Emoji to Linkedin Post Q&A](#Part 3)

Part 1 Why Emojis Matter

Emojis are a visual portrayal of an emotion, object, sign and symbol. Emojis are very helpful in expressing our actual feelings to anyone. Sometimes you want to express anything to anyone but you cannot express them with your words. This is where emojis help you in portraying the actual meaning of the message. Emojis expresses their feelings better than words.

Emojis are becoming the common language in the 21st century. “A picture is worth a thousand words” is totally relevant in today’s time. Language is evolving day by day and emojis are a part of this evolvement as you don’t have to write long sentences, emojis convey the content in fewer words. Thus, they are now also used in the professional environment. They make the posts more engaging and also make other remember you. Emojis in some or the other way also make you popular and appear to be friendly.

Here is why they are important.

01Make your LinkedIn profile more intelligible

Using emojis in your LinkedIn bio will catch more attention from the viewers and make them to read your LinkedIn profile. However, it is essential to add the right emoji at the right place. Reading a bio which is of (2800) characters is boring and hardly any viewer is going to invest time in reading it. If you will add some emoji it will add more value to your bio and will also make your bio interesting.

Thus, it is one of the best ways to make your content much more interactive and engaging by adding emojis to it. Emojis are more advanced form of texts, which makes the reader engaged.

02Using emoji to support branding

You can use emojis to connect to your audience and it makes them feel more relatable because it is what they are using in their daily lives. You can use a perfect skin tone of emoji to expresses your brand logo.

Using an emoji as a symbol which is relevant to your brand, again and again will help the viewers to recognize the brand whenever they will see that emoji. This is how an emoji helps you to support your brand. Writing only text makes it boring and decreases the audience viewership. Adding emojis is a creative idea as they will amplify your content and make it more interesting.

03Portraying your personality

Linkedin is a professional online platform where how you represent yourself is very important. Putting anything can affect your personality as it shows who you are, what are your beliefs or your values. Use emojis which are relevant, according to your personality. It makes your personality more impactful. Adding emojis is a creative aspect of job search.

04Universality of emojis

If you are from other country and writing things which are known to your location and unknown to other person from different country, how will he/she be able to understand? A simple solution to this is, use of emojis because they are universal and known to everyone. It can be understood easily as they represent what you want to express.

Part 2 5 Tips for you to Add Emoji to Linkedin Post

● Adding an emoji helps you to express what you want to say. Sometimes texts can be monotonous, so adding an emojis which are relevant can be helpful. Texts are not enough sometimes to actually express what we are trying to say. Adding emoji to it will be a great idea but don’t stuff a lot emojis.

● Using the perfect emoji depending on the situation is a thing you should always keep in mind. There are varieties of emojis from which you can choose. Selection of perfect emoji which portrays your actual situation is actually very important.

● Using the wrong emoji that doesn’t suit the situation can offend anyone. For example, if a person is having a bad day and he/she is telling it to you and you send them a laughing emoji, it can make them feel bad and insulted.

● Placing an emoji on the right place plays an important role. Suppose if content is funny and on the other side you are putting a sad emoji then your content representation will go out of context. So the placement of an emoji on the right place is important.

● Emojis work as an upliftment of your content so placing them in wrong place will not make a match between your content and emoji. The result is it will mislead the audience. If you will use wrong emojis, viewers will stop relating to your content. So, it is important to keep in mind that you don’t have to stuff emojis anywhere, place them where you think it’s relevant to the content.

Part 3 Add Emoji to Linkedin Post Q&A

ADD EMOJI TO LINKEDIN POST Q&A

How can you add an emoji to your linkedin post?

A. You can insert an emoji to your linkedin post, emails or in a message by using a keyboard shortcut CTRL + CMD + SPACE..

Is it a good idea to use emojis on linkedin?

A. You can add emojis to your Linkedin profile as well as posts as it makes your linkedin profile more readable. If you will use emojis people will notice your posts and it will stand out from the crowd. Adding emojis to your post will give you more exposure on your profile. Emojis are helpful in adding actual emotions to your online communication.

Using emojis at work is professional or unprofessional?

A. Some people think that using emojis at work is professional because sometimes only content is not enough to explain what you wanted to convey. Adding an emoji to your work will add more value to it and will make it readable to the audience. While some people think that using emojis at work is highly unprofessional as it breaks the bar of professionalism and makes it look more casual.

What is the advantage of adding emojis to your communication?

A. Emojis express the facial expression, gestures and emotions. Having a communication online and adding emojis to it will make the communication stronger, as it represents what you want to say with what expression and emotions. It will add feelings to your communication.

What will be the best software to access latest emojis?

A. You can consider using Filmora. Filmora is editing and video creation software which was developed by Wondershare and it is the best software and it has its own built-in animated emoji library. In Wondershare Filmora Video Editor click on the elements option, as it contains various categories such as shapes, badges and emojis. Click on the emoji category and select any according to your content. Drag and drop the emoji where you want to place it then adjust the duration and size according to you.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Emoji expresses your gestures, facial expressions, and your actual emotions. Adding emoji will add more value to your content and make you stand out from others.

● It can also be used professionally if you know what will be the right emoji and place to insert it. It helps you to covey your message correctly and makes your linkedin posts readable.

● You can consider using Filmora as it has its own built-in animated emoji library and variety of emojis from which you can choose and place them wherever you want.

Try It Free Try It Free

Emojis are fun loving symbols as they represent your real emotions. Adding emojis to your LinkedIn can add personality to your posts. If you want to stand out your posts from others – use emojis.

In this article

01 [Why Emojis Matter](#Part 1)

02 [5 Tips for You to Add Emoji to Linkedin Posts](#Part 2)

03 [Add Emoji to Linkedin Post Q&A](#Part 3)

Part 1 Why Emojis Matter

Emojis are a visual portrayal of an emotion, object, sign and symbol. Emojis are very helpful in expressing our actual feelings to anyone. Sometimes you want to express anything to anyone but you cannot express them with your words. This is where emojis help you in portraying the actual meaning of the message. Emojis expresses their feelings better than words.

Emojis are becoming the common language in the 21st century. “A picture is worth a thousand words” is totally relevant in today’s time. Language is evolving day by day and emojis are a part of this evolvement as you don’t have to write long sentences, emojis convey the content in fewer words. Thus, they are now also used in the professional environment. They make the posts more engaging and also make other remember you. Emojis in some or the other way also make you popular and appear to be friendly.

Here is why they are important.

01Make your LinkedIn profile more intelligible

Using emojis in your LinkedIn bio will catch more attention from the viewers and make them to read your LinkedIn profile. However, it is essential to add the right emoji at the right place. Reading a bio which is of (2800) characters is boring and hardly any viewer is going to invest time in reading it. If you will add some emoji it will add more value to your bio and will also make your bio interesting.

Thus, it is one of the best ways to make your content much more interactive and engaging by adding emojis to it. Emojis are more advanced form of texts, which makes the reader engaged.

02Using emoji to support branding

You can use emojis to connect to your audience and it makes them feel more relatable because it is what they are using in their daily lives. You can use a perfect skin tone of emoji to expresses your brand logo.

Using an emoji as a symbol which is relevant to your brand, again and again will help the viewers to recognize the brand whenever they will see that emoji. This is how an emoji helps you to support your brand. Writing only text makes it boring and decreases the audience viewership. Adding emojis is a creative idea as they will amplify your content and make it more interesting.

03Portraying your personality

Linkedin is a professional online platform where how you represent yourself is very important. Putting anything can affect your personality as it shows who you are, what are your beliefs or your values. Use emojis which are relevant, according to your personality. It makes your personality more impactful. Adding emojis is a creative aspect of job search.

04Universality of emojis

If you are from other country and writing things which are known to your location and unknown to other person from different country, how will he/she be able to understand? A simple solution to this is, use of emojis because they are universal and known to everyone. It can be understood easily as they represent what you want to express.

Part 2 5 Tips for you to Add Emoji to Linkedin Post

● Adding an emoji helps you to express what you want to say. Sometimes texts can be monotonous, so adding an emojis which are relevant can be helpful. Texts are not enough sometimes to actually express what we are trying to say. Adding emoji to it will be a great idea but don’t stuff a lot emojis.

● Using the perfect emoji depending on the situation is a thing you should always keep in mind. There are varieties of emojis from which you can choose. Selection of perfect emoji which portrays your actual situation is actually very important.

● Using the wrong emoji that doesn’t suit the situation can offend anyone. For example, if a person is having a bad day and he/she is telling it to you and you send them a laughing emoji, it can make them feel bad and insulted.

● Placing an emoji on the right place plays an important role. Suppose if content is funny and on the other side you are putting a sad emoji then your content representation will go out of context. So the placement of an emoji on the right place is important.

● Emojis work as an upliftment of your content so placing them in wrong place will not make a match between your content and emoji. The result is it will mislead the audience. If you will use wrong emojis, viewers will stop relating to your content. So, it is important to keep in mind that you don’t have to stuff emojis anywhere, place them where you think it’s relevant to the content.

Part 3 Add Emoji to Linkedin Post Q&A

ADD EMOJI TO LINKEDIN POST Q&A

How can you add an emoji to your linkedin post?

A. You can insert an emoji to your linkedin post, emails or in a message by using a keyboard shortcut CTRL + CMD + SPACE..

Is it a good idea to use emojis on linkedin?

A. You can add emojis to your Linkedin profile as well as posts as it makes your linkedin profile more readable. If you will use emojis people will notice your posts and it will stand out from the crowd. Adding emojis to your post will give you more exposure on your profile. Emojis are helpful in adding actual emotions to your online communication.

Using emojis at work is professional or unprofessional?

A. Some people think that using emojis at work is professional because sometimes only content is not enough to explain what you wanted to convey. Adding an emoji to your work will add more value to it and will make it readable to the audience. While some people think that using emojis at work is highly unprofessional as it breaks the bar of professionalism and makes it look more casual.

What is the advantage of adding emojis to your communication?

A. Emojis express the facial expression, gestures and emotions. Having a communication online and adding emojis to it will make the communication stronger, as it represents what you want to say with what expression and emotions. It will add feelings to your communication.

What will be the best software to access latest emojis?

A. You can consider using Filmora. Filmora is editing and video creation software which was developed by Wondershare and it is the best software and it has its own built-in animated emoji library. In Wondershare Filmora Video Editor click on the elements option, as it contains various categories such as shapes, badges and emojis. Click on the emoji category and select any according to your content. Drag and drop the emoji where you want to place it then adjust the duration and size according to you.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Emoji expresses your gestures, facial expressions, and your actual emotions. Adding emoji will add more value to your content and make you stand out from others.

● It can also be used professionally if you know what will be the right emoji and place to insert it. It helps you to covey your message correctly and makes your linkedin posts readable.

● You can consider using Filmora as it has its own built-in animated emoji library and variety of emojis from which you can choose and place them wherever you want.

Try It Free Try It Free

Emojis are fun loving symbols as they represent your real emotions. Adding emojis to your LinkedIn can add personality to your posts. If you want to stand out your posts from others – use emojis.

In this article

01 [Why Emojis Matter](#Part 1)

02 [5 Tips for You to Add Emoji to Linkedin Posts](#Part 2)

03 [Add Emoji to Linkedin Post Q&A](#Part 3)

Part 1 Why Emojis Matter

Emojis are a visual portrayal of an emotion, object, sign and symbol. Emojis are very helpful in expressing our actual feelings to anyone. Sometimes you want to express anything to anyone but you cannot express them with your words. This is where emojis help you in portraying the actual meaning of the message. Emojis expresses their feelings better than words.

Emojis are becoming the common language in the 21st century. “A picture is worth a thousand words” is totally relevant in today’s time. Language is evolving day by day and emojis are a part of this evolvement as you don’t have to write long sentences, emojis convey the content in fewer words. Thus, they are now also used in the professional environment. They make the posts more engaging and also make other remember you. Emojis in some or the other way also make you popular and appear to be friendly.

Here is why they are important.

01Make your LinkedIn profile more intelligible

Using emojis in your LinkedIn bio will catch more attention from the viewers and make them to read your LinkedIn profile. However, it is essential to add the right emoji at the right place. Reading a bio which is of (2800) characters is boring and hardly any viewer is going to invest time in reading it. If you will add some emoji it will add more value to your bio and will also make your bio interesting.

Thus, it is one of the best ways to make your content much more interactive and engaging by adding emojis to it. Emojis are more advanced form of texts, which makes the reader engaged.

02Using emoji to support branding

You can use emojis to connect to your audience and it makes them feel more relatable because it is what they are using in their daily lives. You can use a perfect skin tone of emoji to expresses your brand logo.

Using an emoji as a symbol which is relevant to your brand, again and again will help the viewers to recognize the brand whenever they will see that emoji. This is how an emoji helps you to support your brand. Writing only text makes it boring and decreases the audience viewership. Adding emojis is a creative idea as they will amplify your content and make it more interesting.

03Portraying your personality

Linkedin is a professional online platform where how you represent yourself is very important. Putting anything can affect your personality as it shows who you are, what are your beliefs or your values. Use emojis which are relevant, according to your personality. It makes your personality more impactful. Adding emojis is a creative aspect of job search.

04Universality of emojis

If you are from other country and writing things which are known to your location and unknown to other person from different country, how will he/she be able to understand? A simple solution to this is, use of emojis because they are universal and known to everyone. It can be understood easily as they represent what you want to express.

Part 2 5 Tips for you to Add Emoji to Linkedin Post

● Adding an emoji helps you to express what you want to say. Sometimes texts can be monotonous, so adding an emojis which are relevant can be helpful. Texts are not enough sometimes to actually express what we are trying to say. Adding emoji to it will be a great idea but don’t stuff a lot emojis.

● Using the perfect emoji depending on the situation is a thing you should always keep in mind. There are varieties of emojis from which you can choose. Selection of perfect emoji which portrays your actual situation is actually very important.

● Using the wrong emoji that doesn’t suit the situation can offend anyone. For example, if a person is having a bad day and he/she is telling it to you and you send them a laughing emoji, it can make them feel bad and insulted.

● Placing an emoji on the right place plays an important role. Suppose if content is funny and on the other side you are putting a sad emoji then your content representation will go out of context. So the placement of an emoji on the right place is important.

● Emojis work as an upliftment of your content so placing them in wrong place will not make a match between your content and emoji. The result is it will mislead the audience. If you will use wrong emojis, viewers will stop relating to your content. So, it is important to keep in mind that you don’t have to stuff emojis anywhere, place them where you think it’s relevant to the content.

Part 3 Add Emoji to Linkedin Post Q&A

ADD EMOJI TO LINKEDIN POST Q&A

How can you add an emoji to your linkedin post?

A. You can insert an emoji to your linkedin post, emails or in a message by using a keyboard shortcut CTRL + CMD + SPACE..

Is it a good idea to use emojis on linkedin?

A. You can add emojis to your Linkedin profile as well as posts as it makes your linkedin profile more readable. If you will use emojis people will notice your posts and it will stand out from the crowd. Adding emojis to your post will give you more exposure on your profile. Emojis are helpful in adding actual emotions to your online communication.

Using emojis at work is professional or unprofessional?

A. Some people think that using emojis at work is professional because sometimes only content is not enough to explain what you wanted to convey. Adding an emoji to your work will add more value to it and will make it readable to the audience. While some people think that using emojis at work is highly unprofessional as it breaks the bar of professionalism and makes it look more casual.

What is the advantage of adding emojis to your communication?

A. Emojis express the facial expression, gestures and emotions. Having a communication online and adding emojis to it will make the communication stronger, as it represents what you want to say with what expression and emotions. It will add feelings to your communication.

What will be the best software to access latest emojis?

A. You can consider using Filmora. Filmora is editing and video creation software which was developed by Wondershare and it is the best software and it has its own built-in animated emoji library. In Wondershare Filmora Video Editor click on the elements option, as it contains various categories such as shapes, badges and emojis. Click on the emoji category and select any according to your content. Drag and drop the emoji where you want to place it then adjust the duration and size according to you.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Emoji expresses your gestures, facial expressions, and your actual emotions. Adding emoji will add more value to your content and make you stand out from others.

● It can also be used professionally if you know what will be the right emoji and place to insert it. It helps you to covey your message correctly and makes your linkedin posts readable.

● You can consider using Filmora as it has its own built-in animated emoji library and variety of emojis from which you can choose and place them wherever you want.

Try It Free Try It Free

Emojis are fun loving symbols as they represent your real emotions. Adding emojis to your LinkedIn can add personality to your posts. If you want to stand out your posts from others – use emojis.

In this article

01 [Why Emojis Matter](#Part 1)

02 [5 Tips for You to Add Emoji to Linkedin Posts](#Part 2)

03 [Add Emoji to Linkedin Post Q&A](#Part 3)

Part 1 Why Emojis Matter

Emojis are a visual portrayal of an emotion, object, sign and symbol. Emojis are very helpful in expressing our actual feelings to anyone. Sometimes you want to express anything to anyone but you cannot express them with your words. This is where emojis help you in portraying the actual meaning of the message. Emojis expresses their feelings better than words.

Emojis are becoming the common language in the 21st century. “A picture is worth a thousand words” is totally relevant in today’s time. Language is evolving day by day and emojis are a part of this evolvement as you don’t have to write long sentences, emojis convey the content in fewer words. Thus, they are now also used in the professional environment. They make the posts more engaging and also make other remember you. Emojis in some or the other way also make you popular and appear to be friendly.

Here is why they are important.

01Make your LinkedIn profile more intelligible

Using emojis in your LinkedIn bio will catch more attention from the viewers and make them to read your LinkedIn profile. However, it is essential to add the right emoji at the right place. Reading a bio which is of (2800) characters is boring and hardly any viewer is going to invest time in reading it. If you will add some emoji it will add more value to your bio and will also make your bio interesting.

Thus, it is one of the best ways to make your content much more interactive and engaging by adding emojis to it. Emojis are more advanced form of texts, which makes the reader engaged.

02Using emoji to support branding

You can use emojis to connect to your audience and it makes them feel more relatable because it is what they are using in their daily lives. You can use a perfect skin tone of emoji to expresses your brand logo.

Using an emoji as a symbol which is relevant to your brand, again and again will help the viewers to recognize the brand whenever they will see that emoji. This is how an emoji helps you to support your brand. Writing only text makes it boring and decreases the audience viewership. Adding emojis is a creative idea as they will amplify your content and make it more interesting.

03Portraying your personality

Linkedin is a professional online platform where how you represent yourself is very important. Putting anything can affect your personality as it shows who you are, what are your beliefs or your values. Use emojis which are relevant, according to your personality. It makes your personality more impactful. Adding emojis is a creative aspect of job search.

04Universality of emojis

If you are from other country and writing things which are known to your location and unknown to other person from different country, how will he/she be able to understand? A simple solution to this is, use of emojis because they are universal and known to everyone. It can be understood easily as they represent what you want to express.

Part 2 5 Tips for you to Add Emoji to Linkedin Post

● Adding an emoji helps you to express what you want to say. Sometimes texts can be monotonous, so adding an emojis which are relevant can be helpful. Texts are not enough sometimes to actually express what we are trying to say. Adding emoji to it will be a great idea but don’t stuff a lot emojis.

● Using the perfect emoji depending on the situation is a thing you should always keep in mind. There are varieties of emojis from which you can choose. Selection of perfect emoji which portrays your actual situation is actually very important.

● Using the wrong emoji that doesn’t suit the situation can offend anyone. For example, if a person is having a bad day and he/she is telling it to you and you send them a laughing emoji, it can make them feel bad and insulted.

● Placing an emoji on the right place plays an important role. Suppose if content is funny and on the other side you are putting a sad emoji then your content representation will go out of context. So the placement of an emoji on the right place is important.

● Emojis work as an upliftment of your content so placing them in wrong place will not make a match between your content and emoji. The result is it will mislead the audience. If you will use wrong emojis, viewers will stop relating to your content. So, it is important to keep in mind that you don’t have to stuff emojis anywhere, place them where you think it’s relevant to the content.

Part 3 Add Emoji to Linkedin Post Q&A

ADD EMOJI TO LINKEDIN POST Q&A

How can you add an emoji to your linkedin post?

A. You can insert an emoji to your linkedin post, emails or in a message by using a keyboard shortcut CTRL + CMD + SPACE..

Is it a good idea to use emojis on linkedin?

A. You can add emojis to your Linkedin profile as well as posts as it makes your linkedin profile more readable. If you will use emojis people will notice your posts and it will stand out from the crowd. Adding emojis to your post will give you more exposure on your profile. Emojis are helpful in adding actual emotions to your online communication.

Using emojis at work is professional or unprofessional?

A. Some people think that using emojis at work is professional because sometimes only content is not enough to explain what you wanted to convey. Adding an emoji to your work will add more value to it and will make it readable to the audience. While some people think that using emojis at work is highly unprofessional as it breaks the bar of professionalism and makes it look more casual.

What is the advantage of adding emojis to your communication?

A. Emojis express the facial expression, gestures and emotions. Having a communication online and adding emojis to it will make the communication stronger, as it represents what you want to say with what expression and emotions. It will add feelings to your communication.

What will be the best software to access latest emojis?

A. You can consider using Filmora. Filmora is editing and video creation software which was developed by Wondershare and it is the best software and it has its own built-in animated emoji library. In Wondershare Filmora Video Editor click on the elements option, as it contains various categories such as shapes, badges and emojis. Click on the emoji category and select any according to your content. Drag and drop the emoji where you want to place it then adjust the duration and size according to you.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Emoji expresses your gestures, facial expressions, and your actual emotions. Adding emoji will add more value to your content and make you stand out from others.

● It can also be used professionally if you know what will be the right emoji and place to insert it. It helps you to covey your message correctly and makes your linkedin posts readable.

● You can consider using Filmora as it has its own built-in animated emoji library and variety of emojis from which you can choose and place them wherever you want.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

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