2024 Approved How To Split Screen On Tiktok

How To Split Screen On Tiktok

TikTok is probably the most popular video-sharing app in the world right now. Many TikTokers have become famous for making videos that have a significant impact and encourage creativity and new ideas. One of the most popular TikTok trends is the split-screen effect. You’ve probably seen a lot of TikTok split-screen videos with cool effects that made you wonder how the user split their screen. Becoming skilled in using TikTok effects is not as difficult as it might look. It only requires a significant amount of practice. Read on as we show you how to make a TikTok split-screen video.

Using CapCut To Split Screen

CapCut is the official free TikTok Video Maker and Video Editor with Music for TikTok that is multifunctional. Its interface is quite similar and easy to use.

CapCut includes free advanced capabilities such as keyframe animation, stabilization, and Picture-in-Picture (PIP). These are in addition to its fundamental functions, such as video editing, adding stickers, text, and music.

Steps to Split Screen Video with CapCut On Android and IOS Devices

To use the app, you need to install it first. iPhone and Android users can download CapCut. Navigate to the appropriate app store of your choice and download CapCut.
After installation, launch the app.
Then go ahead and grant CapCut permission to view your camera roll. Incorporating video clips into your project has never been easier. Go to the app’s main screen and select “New Project“ from the drop-down menu.

To confirm your selection, click the green Accept This confirms that CapCut requires access to your photographs to function correctly. Tap on the button on the following pop-up window to gain access to all the photos. This is a one-time process that must be carried out the first time you launch the application.

Begin a New Project. After opening the app, press the “New Project“ icon to bring up a new screen showing your device’s videos.

Choose a video clip. Locate the desired video clip for your project by scrolling through the pages displaying your camera roll. Tap the video’s thumbnail and then tap the “Add“ icon in the screen’s lower part.

Get familiar with your workspace. Upon uploading your first clip, CapCut leads you to the primary workspace. This is where you will spend most of your time within the app. The preview panel, the timeline, and the toolbar are in order from top to bottom.

View the toolbar and timeline. They represent your screen’s bottom half. The timeline, located below the preview panel, is where you’ll make all your adjustments. You can access all your video editing tools, including split, text, audio, effects, stickers, and more, on the toolbar at the bottom of your screen.

Split video clips. To split a video clip in half, move the play head to the desired location on the timeline. Tap on your clip, then press the “Split“ toolbar icon. Your result now shows two different clips, not just one.

A Better Split-Screen Effect Video Editor

Filmora is one of the best free HD video makers and video editors with several functionalities, including text, backgrounds, filters, special effects, emoji, audio, and special effects.

Filmora is a feature-packed video editor which has a variety of tools to work with. With this video editor, producing memes, videos with images, pictures, music, stickers, and sound effects and editing videos for YouTube, Twitter, WhatsApp, Facebook, TikTok, and Instagram is simple and entertaining.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Steps to Split Screen Video with Filmora

Download Filmora from the App store
After installation, launch it.
Click on “Continue” to continue to use the app.

Click on Allow to grant Filmora access to your photos and videos.

You can now tap on “New Project” with the + Symbol.

Select your desired video and tap on “Next” at the bottom right of your screen

You can select various options from the bottom of your screen to edit the selected video the way you like.

Click on trim, and then you will see the different split-screen and collage feature options. Pick any that appeals to you.

When you are done with the editing, tap on “Export” at the top right of your screen.

Go ahead and tap on “Export” on the next screen. Your video will be successfully exported and saved to your camera roll.

Using Filmora is very efficient in splitting your videos and making collage features for TikTok. It is a very simplified app available on both the Google Play Store and Apple Appstore.

Conclusion

TikTok is a platform that users use worldwide to create and share content. It could be pictures, videos, reels, or any other media type. Some people create videos for their audience on TikTok to educate them, while others do it to entertain them.

In any case, the goal is to build a more significant following on TikTok and garner greater attention from its users. You could even make money off the app.

One of the methods to impress your fans and explore multiple possibilities to build unique reels is to use the TikTok split-screen and collage feature effect available on TikTok. Although there are a few different ways to create a Split Screen on TikTok, the steps highlighted in this article are the most straightforward.

Free Download For macOS 10.14 or later

Steps to Split Screen Video with Filmora

Download Filmora from the App store
After installation, launch it.
Click on “Continue” to continue to use the app.

Click on Allow to grant Filmora access to your photos and videos.

You can now tap on “New Project” with the + Symbol.

Select your desired video and tap on “Next” at the bottom right of your screen

You can select various options from the bottom of your screen to edit the selected video the way you like.

Click on trim, and then you will see the different split-screen and collage feature options. Pick any that appeals to you.

When you are done with the editing, tap on “Export” at the top right of your screen.

Go ahead and tap on “Export” on the next screen. Your video will be successfully exported and saved to your camera roll.

Using Filmora is very efficient in splitting your videos and making collage features for TikTok. It is a very simplified app available on both the Google Play Store and Apple Appstore.

Conclusion

In any case, the goal is to build a more significant following on TikTok and garner greater attention from its users. You could even make money off the app.

Are You Looking to Freeze-Frame in FCP? If Yes, Read One, as Here Is a Guide About How to Freeze-Frame in Final Cut Pro (FCP) with Ease

Best Way to Freeze Frame in Final Cut Pro

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The primary purpose of freezing frames is to hold a particular frame in clips in one place, temporarily to stop the action onscreen. You can create the Freeze-Frame clip from any video clip in the browser or the timeline. If a Freeze-Frame clip is created from the browser, it gets affixed to the major storyline at the Playhead location as a connecting clip.

Now, Final Cut Pro is a fantastic video editor available for macOS. It is an entire video editing tool perfect for basic video editing. In addition, it can be valuable to Freeze-Frames in a video. This article will explain why to Freeze-Frame in FCP and its alternatives. We will also introduce how to add a Freeze-Frame Final Cut Pro video editor that can make your videos more appealing.

Part 1 Why Do You Need to Freeze-Frame

Freeze-Frames is an effective and quick way to begin a drama session when you want to edit a movie. Besides, users of any age, ranging from children to adults, can easily handle it. Participants can use it to create an image using their bodies with no movement, and Freeze-Frames can also be made by individuals, a whole group, or a small group.

Another perfect way to describe a Freeze-Frame is a “still image.” It is a way of pressing the pause button on the remote control and making a statue or taking a photo. The image creation can be quick without discussion, planned, or rehearsed.

Here are some reasons you need a Freeze-Frame app:

● They are beneficial as a quick way of communicating ideas or telling a story.

● In addition, Freeze-Frame can represent objects or people and even abstract concepts like atmosphere or emotions.

● Freeze-Frames can help shyer performers to gain confidence, as there are no lines to learn.

Part 2 How to Freeze-Frames in Final Cut Pro?

FCPX Freeze-Frame clips can temporarily hold a particular frame in place and stop the action onscreen. The Freeze-Frame, as its phrase, freezes or contains the specific frame you want to feature or focus on in a video.

You have to pick or select the frame you want to freeze and follow the steps in the article to freeze the frame of your choice.

In addition, if you do not want to create a separate freeze-frame clip, make a hold segment to stop the action for part of a clip temporarily. This action offers more precise control, especially when a variable speed effect is created.

You can Freeze-Frame on the fly by navigating to a specific frame in a clip or during playback. Thus, A Freeze-Frame clip will preserve any attributes applied to the source clip, such as settings and effects.

Here is how to Freeze-Frame in Final Cut Pro effectively.

Step 1: In the browser or in the timeline in Final Cut Pro, do any one of the following:

● Begin playback of the clip and pause

● Move the Skimmer or Playhead to the portion you wish to freeze.

Step 2: Choose Edit > Add Freeze-Frame (or press Option-F).

Note: How Freeze-Frame gets added to the project depends on whether it got created from the browser or the timeline:

● If the Freeze-Frame was from a browser clip, a new freeze-frame clip gets attached as a connected clip at the Playhead site in the timeline.

● Alternatively, if the freeze-frame was from the timeline, a new freeze-frame clip gets inserted at the Playhead location or the Skimmer in the timeline.

Part 3 Alternative to Freeze-Frames and Why

There are a lot of alternatives to Freeze-Frame in Final-Cut Pro all over the Internet. However, you must be careful while choosing when you want to add customization to your videos.

Additionally, if you are looking for the best editor to add a Freeze-Frame effect to your video, we recommend trying Filmora. Wondershare Filmora Video Editor for Mac and Windows devices comes with tons of Freeze-Frame impacts that you can use to spice-up your video.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Some of the alternatives to adding a Freeze-Frame on Final Cut Pro include:

01AZ Screen Recorder

This is a free android APK alternative to Freeze-Frames in FCP. It is a great application available for anyone who needs to have the ability to record what is happening on their Android device’s screen. One great benefit of using this application is that your Android device does need to be rooted to experience the best the app has to offer.

A blinking red dot will be noticed in the screen’s right bottom corner when users begin to record with this application. This is an indicator that the recording is in progress. In addition, users can pause the recording as per their requirements by just tapping the screen. If you are not comfortable with the location of the blinking red dot, hold and move it to anywhere on the screen that can better suit your needs. Thus, this is an excellent alternative to Final Cut Pro X Freeze-Frame with the exceptional video quality.

Features

● Simple, clean, and easy to use interface

● The application settings options allow users to adjust things like the video output quality and how the clip recording interacts with the screen while the application is running.

● The four icons located in the middle of the application’s home screen clearly outline their options when the application is first open. The four options include adjusting the application’s settings, accessing previously recorded video files, starting recording, and the option to exit.

Pros:

● It has options to increase video quality.

● No watermark

● No time limits

● No frame loss

Cons:

● No option to live stream.

02AndroVid

This Android application allows the creation of new videos by cutting and combining two or more video effects on your phone. Additionally, this application is typically different from the others that let you watch videos or share them with other sites. Bits and pieces can be cut from two or more videos and combined to make a new video. In addition, it is fun to use if you want to create a new music video that features the same song but different steps made when various people are being used.

Users can easily cut and paste with simple instructions, and the application also lets you work with any video stored on your phone.

Features

● Add subtitles to the videos that you create

● Create titles in any color or font that is available with the application

● making the videos from the clips a little more personal and customized before sharing.

Pros

● Allows multiple videos editing

● Allows the addition of a subtitle

● Users can reverse video content

Cons

● You cannot save a lot of work automatically

● It takes time to get the video adjusted

03Action Director

This Android editor also serves as an alternative to Final Cut Pro X Freeze-Frame. This video editing tool allows users to create quality compositions in no time at all. Additionally, you can change the image’s color, cut video clips, add a soundtrack, or insert text with this Video Editor using effortless control. With just a few finger taps on the screen, you can customize any video. This excellent video editing tool lets you create and share your videos quickly and easily.

Features

● Record videos with this Android app.

● Edit video and apply effects from its exclusive list.

● Get more than 12 transitions for your videos

● The useful movie editing guide helps you create videos with action effects and edits.

● Share your videos with your friends.

Pros

● It is fast and easy to use

● It is elementary to control

● Has video sharing option to share videos on another website

Cons

● Requires premium version to export video in high quality

● Ending Thoughts →

● About Final Cut Pro X Freeze-Frame and explained to the user how to use Freeze-Frame in FCP.

● Additionally, the article listed and presented three alternatives to Freeze-Frame and

● Recommended Filmora as the best editing software to use Freeze-Frame effects due to its many editing options.

Try It Free Try It Free

Part 1 Why Do You Need to Freeze-Frame

Here are some reasons you need a Freeze-Frame app:

● They are beneficial as a quick way of communicating ideas or telling a story.

● In addition, Freeze-Frame can represent objects or people and even abstract concepts like atmosphere or emotions.

● Freeze-Frames can help shyer performers to gain confidence, as there are no lines to learn.

Part 2 How to Freeze-Frames in Final Cut Pro?

You have to pick or select the frame you want to freeze and follow the steps in the article to freeze the frame of your choice.

Here is how to Freeze-Frame in Final Cut Pro effectively.

Step 1: In the browser or in the timeline in Final Cut Pro, do any one of the following:

● Begin playback of the clip and pause

● Move the Skimmer or Playhead to the portion you wish to freeze.

Step 2: Choose Edit > Add Freeze-Frame (or press Option-F).

Note: How Freeze-Frame gets added to the project depends on whether it got created from the browser or the timeline:

● If the Freeze-Frame was from a browser clip, a new freeze-frame clip gets attached as a connected clip at the Playhead site in the timeline.

● Alternatively, if the freeze-frame was from the timeline, a new freeze-frame clip gets inserted at the Playhead location or the Skimmer in the timeline.

Part 3 Alternative to Freeze-Frames and Why

There are a lot of alternatives to Freeze-Frame in Final-Cut Pro all over the Internet. However, you must be careful while choosing when you want to add customization to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Some of the alternatives to adding a Freeze-Frame on Final Cut Pro include:

01AZ Screen Recorder

Features

● Simple, clean, and easy to use interface

● The application settings options allow users to adjust things like the video output quality and how the clip recording interacts with the screen while the application is running.

Pros:

● It has options to increase video quality.

● No watermark

● No time limits

● No frame loss

Cons:

● No option to live stream.

02AndroVid

Users can easily cut and paste with simple instructions, and the application also lets you work with any video stored on your phone.

Features

● Add subtitles to the videos that you create

● Create titles in any color or font that is available with the application

● making the videos from the clips a little more personal and customized before sharing.

Pros

● Allows multiple videos editing

● Allows the addition of a subtitle

● Users can reverse video content

Cons

● You cannot save a lot of work automatically

● It takes time to get the video adjusted

03Action Director

Features

● Record videos with this Android app.

● Edit video and apply effects from its exclusive list.

● Get more than 12 transitions for your videos

● The useful movie editing guide helps you create videos with action effects and edits.

● Share your videos with your friends.

Pros

● It is fast and easy to use

● It is elementary to control

● Has video sharing option to share videos on another website

Cons

● Requires premium version to export video in high quality

● Ending Thoughts →

● About Final Cut Pro X Freeze-Frame and explained to the user how to use Freeze-Frame in FCP.

● Additionally, the article listed and presented three alternatives to Freeze-Frame and

● Recommended Filmora as the best editing software to use Freeze-Frame effects due to its many editing options.

Try It Free Try It Free

Part 1 Why Do You Need to Freeze-Frame

Here are some reasons you need a Freeze-Frame app:

● They are beneficial as a quick way of communicating ideas or telling a story.

● In addition, Freeze-Frame can represent objects or people and even abstract concepts like atmosphere or emotions.

● Freeze-Frames can help shyer performers to gain confidence, as there are no lines to learn.

Part 2 How to Freeze-Frames in Final Cut Pro?

You have to pick or select the frame you want to freeze and follow the steps in the article to freeze the frame of your choice.

Here is how to Freeze-Frame in Final Cut Pro effectively.

Step 1: In the browser or in the timeline in Final Cut Pro, do any one of the following:

● Begin playback of the clip and pause

● Move the Skimmer or Playhead to the portion you wish to freeze.

Step 2: Choose Edit > Add Freeze-Frame (or press Option-F).

Note: How Freeze-Frame gets added to the project depends on whether it got created from the browser or the timeline:

● If the Freeze-Frame was from a browser clip, a new freeze-frame clip gets attached as a connected clip at the Playhead site in the timeline.

● Alternatively, if the freeze-frame was from the timeline, a new freeze-frame clip gets inserted at the Playhead location or the Skimmer in the timeline.

Part 3 Alternative to Freeze-Frames and Why

There are a lot of alternatives to Freeze-Frame in Final-Cut Pro all over the Internet. However, you must be careful while choosing when you want to add customization to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Some of the alternatives to adding a Freeze-Frame on Final Cut Pro include:

01AZ Screen Recorder

Features

● Simple, clean, and easy to use interface

● The application settings options allow users to adjust things like the video output quality and how the clip recording interacts with the screen while the application is running.

Pros:

● It has options to increase video quality.

● No watermark

● No time limits

● No frame loss

Cons:

● No option to live stream.

02AndroVid

Users can easily cut and paste with simple instructions, and the application also lets you work with any video stored on your phone.

Features

● Add subtitles to the videos that you create

● Create titles in any color or font that is available with the application

● making the videos from the clips a little more personal and customized before sharing.

Pros

● Allows multiple videos editing

● Allows the addition of a subtitle

● Users can reverse video content

Cons

● You cannot save a lot of work automatically

● It takes time to get the video adjusted

03Action Director

Features

● Record videos with this Android app.

● Edit video and apply effects from its exclusive list.

● Get more than 12 transitions for your videos

● The useful movie editing guide helps you create videos with action effects and edits.

● Share your videos with your friends.

Pros

● It is fast and easy to use

● It is elementary to control

● Has video sharing option to share videos on another website

Cons

● Requires premium version to export video in high quality

● Ending Thoughts →

● About Final Cut Pro X Freeze-Frame and explained to the user how to use Freeze-Frame in FCP.

● Additionally, the article listed and presented three alternatives to Freeze-Frame and

● Recommended Filmora as the best editing software to use Freeze-Frame effects due to its many editing options.

Try It Free Try It Free

Part 1 Why Do You Need to Freeze-Frame

Here are some reasons you need a Freeze-Frame app:

● They are beneficial as a quick way of communicating ideas or telling a story.

● In addition, Freeze-Frame can represent objects or people and even abstract concepts like atmosphere or emotions.

● Freeze-Frames can help shyer performers to gain confidence, as there are no lines to learn.

Part 2 How to Freeze-Frames in Final Cut Pro?

You have to pick or select the frame you want to freeze and follow the steps in the article to freeze the frame of your choice.

Here is how to Freeze-Frame in Final Cut Pro effectively.

Step 1: In the browser or in the timeline in Final Cut Pro, do any one of the following:

● Begin playback of the clip and pause

● Move the Skimmer or Playhead to the portion you wish to freeze.

Step 2: Choose Edit > Add Freeze-Frame (or press Option-F).

Note: How Freeze-Frame gets added to the project depends on whether it got created from the browser or the timeline:

● If the Freeze-Frame was from a browser clip, a new freeze-frame clip gets attached as a connected clip at the Playhead site in the timeline.

● Alternatively, if the freeze-frame was from the timeline, a new freeze-frame clip gets inserted at the Playhead location or the Skimmer in the timeline.

Part 3 Alternative to Freeze-Frames and Why

There are a lot of alternatives to Freeze-Frame in Final-Cut Pro all over the Internet. However, you must be careful while choosing when you want to add customization to your videos.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Some of the alternatives to adding a Freeze-Frame on Final Cut Pro include:

01AZ Screen Recorder

Features

● Simple, clean, and easy to use interface

● The application settings options allow users to adjust things like the video output quality and how the clip recording interacts with the screen while the application is running.

Pros:

● It has options to increase video quality.

● No watermark

● No time limits

● No frame loss

Cons:

● No option to live stream.

02AndroVid

Users can easily cut and paste with simple instructions, and the application also lets you work with any video stored on your phone.

Features

● Add subtitles to the videos that you create

● Create titles in any color or font that is available with the application

● making the videos from the clips a little more personal and customized before sharing.

Pros

● Allows multiple videos editing

● Allows the addition of a subtitle

● Users can reverse video content

Cons

● You cannot save a lot of work automatically

● It takes time to get the video adjusted

03Action Director

Features

● Record videos with this Android app.

● Edit video and apply effects from its exclusive list.

● Get more than 12 transitions for your videos

● The useful movie editing guide helps you create videos with action effects and edits.

● Share your videos with your friends.

Pros

● It is fast and easy to use

● It is elementary to control

● Has video sharing option to share videos on another website

Cons

● Requires premium version to export video in high quality

● Ending Thoughts →

● About Final Cut Pro X Freeze-Frame and explained to the user how to use Freeze-Frame in FCP.

● Additionally, the article listed and presented three alternatives to Freeze-Frame and

● Recommended Filmora as the best editing software to use Freeze-Frame effects due to its many editing options.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

It has to be entertaining and inspirational.
It has to be innovative.
It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

It has to be entertaining and inspirational.
It has to be innovative.
It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

And the video quality, the content, and the flow of the video speak for themselves.

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

5. Video Editing

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

Make Sure the Lighting is Even

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

Add Thrill with Transitions

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

And here are a few tips for it!

Use Slo-Mo For Action Sequences

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

Add Music

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

It has to be entertaining and inspirational.
It has to be innovative.
It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

And the video quality, the content, and the flow of the video speak for themselves.

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

5. Video Editing

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

Make Sure the Lighting is Even

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

Add Thrill with Transitions

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

And here are a few tips for it!

Use Slo-Mo For Action Sequences

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

Add Music

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

It has to be entertaining and inspirational.
It has to be innovative.
It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

And the video quality, the content, and the flow of the video speak for themselves.

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

5. Video Editing

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

Make Sure the Lighting is Even

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

Add Thrill with Transitions

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

And here are a few tips for it!

Use Slo-Mo For Action Sequences

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

Add Music

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

The Best Peter McKinnon LUTs Recommendation

Peter McKinnon is a highly talented video editor and YouTuber. He gained widespread recognition for his amazing video editing skills. Furthermore, his content always stands out from others for his exceptional color-grading abilities. Additionally, he has a keen eye for choosing the perfect color tones and contrasts to make his videos look impressive.

One of the secrets behind Peter’s impressive color grading is his use of LUTs. Peter McKinnon has developed his collection of LUTs. By using Peter McKinnon LUTs, you can easily apply his signature color grading style to your videos. These LUTs can enhance the colors, add depth and dimension, and give your videos that cinematic feel.

Part 1: Why Should You Use LUTs in Video Editing?

If you need Peter McKinnon LUT packs, you must know how effective LUTs are. Using Look-Up Tables in video editing has several advantages that can make your editing process easier, which are discussed as follows:

Save Time on Color Grading

LUTs offer a quick way to adjust the colors in your videos. Instead of manually tweaking each color parameter, you can apply a LUT with a few clicks. It saves time and lets you easily try different styles. Moreover, it makes the color grading process more convenient for beginners.

Maintain Consistency

Applying the same LUT to multiple clips ensures a consistent look throughout your video. It is constructive when you have different scenes or shots. Furthermore, you don’t need to edit each clip separately. Moreover, you can save time and effort by applying the same LUT to your project.

Professional and Creative Looks

LUTs are created by experts and provide a range of creative styles. They can imitate the look of different films, genres, or specific grading techniques. Additionally, using LUTs helps you achieve a particular mood or style. Furthermore, LUTs enhance your storytelling or align with your creative vision.

Match Footage from Different Sources

When working with footage from different cameras or lighting conditions, LUTs can help. They can help match the color and tone of the clips. Each camera may capture colors; lighting variations can affect the overall look. However, applying a LUT gives you a consistent result throughout.

Preview and Communicate Ideas

Another advantage is that LUTs offer real-time previews of the final look as you edit. Moreover, it helps you visualize the aesthetic and make informed creative decisions. Sharing LUTs with your team or collaborators communicates your creative ideas. Furthermore, it ensures everyone understands the desired look of the project.

Streamline Workflow

LUTs can be integrated into your editing software, allowing you to apply and modify them. They can be combined with other adjustments like exposure, contrast, and saturation. In addition to this, it streamlines your workflow, freeing up time to focus on other editing tasks.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: Top Peter McKinnon Influenced LUTs for Videos

Peter McKinnon is a great content creator with exceptional video editing skills. Here is a list of Peter McKinnon LUT Pack free and paid ones, which you can download. Make your videos look like Peter McKinnon’s and get the praise you deserve.

1. Cine LUTS V2

Cine LUTS V2 is a pack of 15 cinematic-style LUTs to color grade your videos. With these LUTs, you can achieve various cinematic looks, such as Dawn, Dusk, Elemental, and Ember. Moreover, the Dawn LUT adds a warm and soft color tone to your video. However, the Elemental LUT brings out vibrant colors, making your content appear bold and impactful. Furthermore, each LUT in this pack offers a unique color grading style.

2. Cine LUTS V1

With the Cine LUTs V1 pack, you’ll have access to 7 unique LUTs. This Peter McKinnon LUT pack gives your videos a cinematic look. Furthermore, this pack has different LUTs, including Orange & Teal and Noir. The Orange & Teal LUT adds a warm orange tone to the highlights and a cool teal tone to the shadows. However, you can use the Noir LUT to add a more dramatic look to your video.

3. Arctic Shade

Arctic Shade LUT is a color grading tool inspired by Peter McKinnon’s technique. Applying this LUT adjusts the white balance to give your video a balanced white exposure. Furthermore, it increases saturation and enhances contrast to make your colors pop. It’s a great option to experiment with and matches the color grading style of Peter McKinnon.

4. Bleak Galaxy

Bleak Galaxy is a fantastic LUT pack inspired by Peter McKinnon. This LUT is perfect for enhancing your night sky footage. It amplifies the blue tones, making the night sky even more beautiful. Additionally, it boosts saturation, bringing out the vibrant colors in the scene. With Bleak Galaxy, you can capture the details of the stunning night sky in all its beauty.

Part 3: Wondershare Filmora: Get Free LUTs on an Alternative Platform

Are you a fan of Peter McKinnon and want to make your content look professional and cinematic? It would be best to use professional video editing software like Wondershare Filmora . Filmora is an excellent tool that helps you in editing videos. Moreover, Filmora offers simple enhancement and adjustment tools for more advanced AI features.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Besides video editing capabilities, you can color grade your videos like Peter McKinnon. In the same way, this tool offers paid and free LUTs that you can use. Additionally, Filmora has over 200 LUTs, each with a unique set of styles and color tones. You can download similar-looking Peter McKinnon LUTs free LUTs to apply on your digital media using Filmora.

Conclusion

In conclusion, Peter McKinnon is an impressive content creator and professional. There are many different LUTs inspired by Peter McKinnon LUT packs. Furthermore, these LUTs allow you to experiment and find the perfect color grading for your videos. Moreover, you can use these LUTs pack for a travel vlog, B-roll, or even a short film. With these LUTs, your videos will look better than ever.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: Top Peter McKinnon Influenced LUTs for Videos

1. Cine LUTS V2

2. Cine LUTS V1

3. Arctic Shade

4. Bleak Galaxy

Part 3: Wondershare Filmora: Get Free LUTs on an Alternative Platform

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Conclusion

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Ai Video Editing

2024 Approved How To Split Screen On Tiktok

How To Split Screen On Tiktok

Using CapCut To Split Screen

Steps to Split Screen Video with CapCut On Android and IOS Devices

A Better Split-Screen Effect Video Editor

Steps to Split Screen Video with Filmora

Conclusion

Steps to Split Screen Video with Filmora

Conclusion

Are You Looking to Freeze-Frame in FCP? If Yes, Read One, as Here Is a Guide About How to Freeze-Frame in Final Cut Pro (FCP) with Ease

Best Way to Freeze Frame in Final Cut Pro

In this article

Part 1 Why Do You Need to Freeze-Frame

Part 2 How to Freeze-Frames in Final Cut Pro?

Part 3 Alternative to Freeze-Frames and Why

01AZ Screen Recorder

02AndroVid

03Action Director

● Ending Thoughts →

In this article

Part 1 Why Do You Need to Freeze-Frame

Part 2 How to Freeze-Frames in Final Cut Pro?

Part 3 Alternative to Freeze-Frames and Why

01AZ Screen Recorder

02AndroVid

03Action Director

● Ending Thoughts →

In this article

Part 1 Why Do You Need to Freeze-Frame

Part 2 How to Freeze-Frames in Final Cut Pro?

Part 3 Alternative to Freeze-Frames and Why

01AZ Screen Recorder

02AndroVid

03Action Director

● Ending Thoughts →

In this article

Part 1 Why Do You Need to Freeze-Frame

Part 2 How to Freeze-Frames in Final Cut Pro?

Part 3 Alternative to Freeze-Frames and Why

01AZ Screen Recorder

02AndroVid

03Action Director

● Ending Thoughts →

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Create a Brand Video to Make Your Business Shine

Wondershare Filmora’s Brand Video

Tips to Make a Compelling Brand Video

1. Define Your Objective and Audience

2. Video Scripting

3. Video Recording

4. Using Your Brand Colors and Logo

5. Video Editing

Wondershare Filmora at a Glance

Creative Ideas to Make Brand Videos Using Filmora

1. Level Up Your Motion Tracking

2. Add a Fun Factor with AR Stickers

3. Ace Your Shoot with the Green Screen Effect

4. Be Innovative with Effects

5. Energize Your Videos with Speed Ramping

Wrapping Up

Create a Brand Video to Make Your Business Shine

Wondershare Filmora’s Brand Video

Tips to Make a Compelling Brand Video

1. Define Your Objective and Audience

2. Video Scripting

3. Video Recording

4. Using Your Brand Colors and Logo

5. Video Editing

Wondershare Filmora at a Glance

Creative Ideas to Make Brand Videos Using Filmora

1. Level Up Your Motion Tracking

2. Add a Fun Factor with AR Stickers

3. Ace Your Shoot with the Green Screen Effect

4. Be Innovative with Effects

5. Energize Your Videos with Speed Ramping

Wrapping Up

Create a Brand Video to Make Your Business Shine

Wondershare Filmora’s Brand Video