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2024 Approved Whatre the Best Alternatives to Pexels?
What’re the Best Alternatives to Pexels?
Sites like Pexels provide you with royalty-free images to include in your messages to further their impact. Although Pexels is a great resource for royalty-free photos and animations, it is not without its limitations. Here is a list of Pexels alternatives for you to consider when creating content. It includes reasons why the sites are suitable alternatives and brief guides on how to get started on them.
Part1: What are the best alternatives to Pexels?
There are several factors to consider when selecting a suitable image resource for your messaging. For example, you may consider a site favorable to another because of its intuitive user interface, or you may consider another because it has no pesky advertisements. Taking this into consideration, here is a list of the three best Pexels alternatives worth checking out for your next project.
No.1 Unsplash
Unsplash is a stock photo-sharing website run by Getty Images. According to recent reports, the site hosts over 265,000 photographers contributing to a library of over 3.5 million photos. Initially, all photos were under a creative commons license zero, meaning you could distribute the photos without restriction. However, following lobbying from some creators, all photos are now under the Unsplash license.
This means you can still copy, modify, share, and download images for free. However, under the new licensing terms, you cannot use unedited copies of the images for commercial purposes such as T-Shirt printing or branding and using the photos on a similar or competing service.
Most Unsplash users praise it for the following features:
- The library contains tons of high-resolution photos.
- You can access the site through your web browser or the app available on Android and iOS devices.
- There are no download limits to the photos, and everything is free.
- Unsplash is a plugin for various content editing software such as Filmora 11, Adobe XD, and Figma.
Despite all the positives, here are a few improvements to make Unsplash even better.
- The website lacks a free HD video library, which would be a great addition for aspiring content creators.
- In addition, the search algorithm is not as accurate, and you may struggle to find suitable images for your subject matter.
No.2 Shutterstock
Another Pexels alternative to consider is Shutterstock. It is an online resource where individuals and businesses can access high-quality, licensed photos, videos, illustrations, vectors, and music for their content creation.
Unlike Unsplash above, you need to create an account to access Shutterstock services. In addition, the website offers different pricing models for each user, depending on your unique requirements. For example, you can subscribe to an image-only subscription that allows you ten image downloads monthly for $29. Alternatively, you can purchase the Mix and Match subscription that offers you 25 credits monthly to download different media from the site.
Currently, the website boasts a collection of over 200 million royalty-free images and over 10 million video clips. In addition, the company also offers a percentage-based compensation model to contributors, with first-timers earning up to 15% of content sales. Furthermore, the site continues to populate its library through the acquisition of different companies in a similar space. Some of its notable acquisitions include Turbosquid, Bigstock, Rex Features, and BEImages.
No.3 Filmstock [Editor’s Choices]
Filmstock is an online library of different editing resources for filmmakers. Some of the resources you can obtain are effects, elements, titles, and audio. In addition, Filmstock is the most recent version of the formerly known Filmora Effects Store. Regardless of the close association with Filmora Video Editing Software, you can still use these resources in your creations on other programs.
Filmstock currently offers its services in three categories. They are:
- A Free package that allows you unlimited downloads of media effects and resources under a royalty-free license. However, any resource you download from the site comes with a Filmora tag.
- The Standard subscription will cost you $9.99 per month and includes free technical support as an additional feature to those available in the free package.
- Finally, the Premium subscription gives you access to the premium library that contains an exclusive selection of the contributors’ commercial work. The package will cost you $32.99 monthly and also includes all the features in the previous subscription models.
Kindly note that you must register for a Filmstock or Wondershare account to use the service. In addition, you will need to purchase a separate license to use the service with Filmora Video Editing software.
No.4 Getty Images
Getty Images is an online supplier of media resources for media, creative, and corporate clients. It boasts a resource library of over 477 million entries. Access to the site requires you to create a user account. In addition, some of the prints you will find on the site will require you to make a purchase, depending on the size and quality.
No.5 iStock
iStock is an online library of creative resources, including music, videos, illustrations, and images. In addition, the site offers access to its exclusive stock-image library through different subscription models. Some of the platforms appealing features include the following:
- An AI-powered search engine that provides more accurate results than Pexels.
- Preset templates for easier creation of videos and social media posts.
No.6 Flickr
Flickr is another alternative to Pexels worth considering. This is because it offers you free and paid access to one of the internet’s largest creative libraries. In addition, you can select from several licenses, including creative commons and U.S. Government works licenses for your assets, something other similar sites lack in their offering.
No.7 Pixabay
Pixabay gives you access to over 1 million creative assets in different categories, including videos, music, and sound effects. In addition, the site offers its content under the creative commons zero licenses, meaning you can use all stock photos without fear of backlash. Although the site’s search function requires work on its accuracy, the numerous categories make it easier to pinpoint your desired image.
No.8 Adobe Stock
Another site like Pexels is Adobe Stock, where you can access millions of creative assets for your content. Depending on your licensing options, the site offers free and paid access to its services. For example, you can increase your creativity by subscribing to the different Adobe design assets, including Adobe Stock Vector and Adobe Stock Illustrations.
No.9 Vista Create
Vista Create is an online free photo and image website like Pexels that also includes design tools to alter the images to your liking. In addition, you have plenty of templates to suit different platform requirements, including social media sites such as Facebook and Instagram. Furthermore, Vista Creare also boasts a wide collection of vectors, which you can customize in three easy steps.
No.10 LibreStock
Unlike the ones above, LIbreStock is an aggregator site that combines stock photo databases in a single platform. As such, it is arguably the largest provider of royalty-free images on the web. In addition, it automatically filters out poor-quality images, guaranteeing you excellence each time.
Most LibreStock users name the website’s search function as its best feature. This is because it also utilizes search tags when scanning through different databases. As such, you can easily find unique stock photos for your creation, regardless of how outrageous the search tag is. Finally, LibreStock provides its content under the creative commons zero licenses, meaning you can use the assets for personal and commercial work.
No.11 StockSnap
StockSnap operates similarly to Pexels, as it also offers a variety of free stock photos and images. However, a few tweaks to how you receive these creative assets make it slightly better. For example, StockSnap allows you to download ten free images from Shutterstock if what you need is unavailable in their library.
In addition, the platform also displays the most recent additions to their library in the top search results. As such, you are guaranteed to receive unique pictures without significant overuse.
Part2: FAQs
What is better than Pexels?
From the above information, Unsplash ranks as the best alternative to Pexels. This is because of its user-friendly interface, availability across web-based and smartphones, and compatibility with different video editing software such as Adobe XD and Filmora . As such, its versatility allows you to always create on the go.
Can I use Pexels on YouTube?
Yes, you can use Pexels on YouTube, provided you apply the creative assets to your material. In addition, you will need to make alterations to Pexels images and videos before using them to avoid violating your license agreement.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
10 Mind-Blowing Video Collage Maker for PC
10 Mind-Blowing Video Collage Maker for PC
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Video collages are a great way to play multiple short videos at the same time. These collages can be used for different purposes and platforms like social media platforms, online video sharing sites, brand promotion, announcing an event or a service, and similar others.
Whatever may be the situation, you would need a good and feature-packed tool for creating such a collage so that videos look perfect in a frame, background audio can be added, and other customizations can be done. Keep reading below to learn about the best video collage maker for PC.
In this article
01 [Top 10 Video Collage Makers for Pc](#Part 1)
02 [Alternatives to Video Collage Maker for Pc](#Part 2)
Part 1 Top 10 video collage makers for PC
Among the long list of tools available, below we have shortlisted the top 10 PC tools that can be used for creating a video collage.
01**Wondershare Filmora Video Editor **
This Windows and Mac-based software is the best choice when it comes to creating a simple video collage in an effortless manner.
Key features
● Create a video collage using the split-screen feature of the software.
● Excellent video editing tool supporting advanced features for creating professional-looking videos.
● Support customizable animation options along with precise editing functions.
● Support to multiple audio-related features like automatic audio sync, audio compression, audio transitions, and more.
● Offers of stock collection of images, and other media files.
● Windows and Mac support.
For Win 7 or later (64-bit)
For macOS 10.12 or later
04Movavi Video Editor Plus
Unleash your creativity and make stunning videos including video collages using this excellent software.
Key features:
● Create stunning video collages with multiple video customization options.
● Allows adding titles, transitions, stickers, and filters.
● Option to apply chroma-key for changing the background.
● Option for creating automatic video collages.
● User-friendly interface.
● Windows and Mac support.
05Aiseesoft Video Converter Ultimate
Though the name suggests the software to be a video conversion tool, it is a multi-tasking software that can perform a variety of functions including video collage making and thus can be considered as a decent video collage app for PC.
Key features
● A feature-rich program that can also be used for creating a video collage.
● Allows performing a variety of features like video conversion, editing, compression, and more.
● Option for editing the video effects and also editing ID3 info.
● Create interesting GIF animations.
● Simple and easy-to-understand layout.
● Windows and Mac support.
06Cidade Video Collage Studio
Using this intuitive tool, you can quickly create a video collage by combining all your favorite videos in one place.
Key features
● Create a video collage by combining multiple videos or creating a video grid.
● Intuitive and user-friendly interface.
● Multiple-grid options to choose from.
● Allows applying effects like Sepia, Lomo, and others.
● Background audio or music files can be added.
● Option to change the background color and also preview the video.
07Blu-ray Master Video Converter Ultimate
This is a video toolbox supporting multiple functions that also include creating a video collage.
Key feature
● Create a video collage using high-quality videos.
● Support customizing and editing videos using several built-in tools.
● Video conversion to over 500 formats supported.
● Multiple layouts and templates for video collage are available.
● Almost all video, image, and audio formats are supported.
08Adobe Premiere Elements
If you are looking for an advanced and professional tool for creating a video collage and for other video editing needs, this is the right choice.
Key features:
● Create professional-looking collages using high-quality video files.
● The interface is clean with support for advanced functions.
● Option for adding multiple video effects.
● Comes with help documents and guides to help you with the software functions.
● Windows and Mac support.
09Collage Maker
For creating a simple video collage on your Windows system this is a good tool to consider.
Key features
● Simple and basic collage-making tool.
● Comes with customizable and adjustable layout options.
● Option to add stickers ad text to the collage.
● Allows mixing videos, and images along with the music file.
1010. iMovie
For Mac users, iMovie is the default video editing tool that is pre-installed on the system. Besides editing functions, the tool can also perform other tasks like creating a video collage.
Key features:
● Allows to quickly create a video collage.
● Intuitive interface.
● Comes pre-installed with Mac systems.
● Transitions and other effects can be added.
Part 2 Alternatives to video collage maker for PC
If you do not want to download any additional software on your PC for creating a video collage, there are alternatives available in form of online tools and phone-based apps. The online tools are free and simple to use supporting all basic and needed functions. Some of the popular names in the category include FastReels, Typito, Kapwing, and more.
Apps are a great option when you want to create a collage on your mobile phone. Multiple apps for the task are available on the Google play store and Apple Store. Some of the widely used ones are PicStich, PicPlayPost Movie Video Editor, Mojo, and others.
● Ending Thoughts →
● Video collages are an interesting way to combine and play short multiple videos or play them in a grid.
● There are several PC-based video collage maker tools available like Wondershare Filmora, and others.
● As alternatives, you can use online tools or phone-based apps for creating a video collage.
Video collages are a great way to play multiple short videos at the same time. These collages can be used for different purposes and platforms like social media platforms, online video sharing sites, brand promotion, announcing an event or a service, and similar others.
Whatever may be the situation, you would need a good and feature-packed tool for creating such a collage so that videos look perfect in a frame, background audio can be added, and other customizations can be done. Keep reading below to learn about the best video collage maker for PC.
In this article
01 [Top 10 Video Collage Makers for Pc](#Part 1)
02 [Alternatives to Video Collage Maker for Pc](#Part 2)
Part 1 Top 10 video collage makers for PC
Among the long list of tools available, below we have shortlisted the top 10 PC tools that can be used for creating a video collage.
01**Wondershare Filmora Video Editor **
This Windows and Mac-based software is the best choice when it comes to creating a simple video collage in an effortless manner.
Key features
● Create a video collage using the split-screen feature of the software.
● Excellent video editing tool supporting advanced features for creating professional-looking videos.
● Support customizable animation options along with precise editing functions.
● Support to multiple audio-related features like automatic audio sync, audio compression, audio transitions, and more.
● Offers of stock collection of images, and other media files.
● Windows and Mac support.
For Win 7 or later (64-bit)
For macOS 10.12 or later
04Movavi Video Editor Plus
Unleash your creativity and make stunning videos including video collages using this excellent software.
Key features:
● Create stunning video collages with multiple video customization options.
● Allows adding titles, transitions, stickers, and filters.
● Option to apply chroma-key for changing the background.
● Option for creating automatic video collages.
● User-friendly interface.
● Windows and Mac support.
05Aiseesoft Video Converter Ultimate
Though the name suggests the software to be a video conversion tool, it is a multi-tasking software that can perform a variety of functions including video collage making and thus can be considered as a decent video collage app for PC.
Key features
● A feature-rich program that can also be used for creating a video collage.
● Allows performing a variety of features like video conversion, editing, compression, and more.
● Option for editing the video effects and also editing ID3 info.
● Create interesting GIF animations.
● Simple and easy-to-understand layout.
● Windows and Mac support.
06Cidade Video Collage Studio
Using this intuitive tool, you can quickly create a video collage by combining all your favorite videos in one place.
Key features
● Create a video collage by combining multiple videos or creating a video grid.
● Intuitive and user-friendly interface.
● Multiple-grid options to choose from.
● Allows applying effects like Sepia, Lomo, and others.
● Background audio or music files can be added.
● Option to change the background color and also preview the video.
07Blu-ray Master Video Converter Ultimate
This is a video toolbox supporting multiple functions that also include creating a video collage.
Key feature
● Create a video collage using high-quality videos.
● Support customizing and editing videos using several built-in tools.
● Video conversion to over 500 formats supported.
● Multiple layouts and templates for video collage are available.
● Almost all video, image, and audio formats are supported.
08Adobe Premiere Elements
If you are looking for an advanced and professional tool for creating a video collage and for other video editing needs, this is the right choice.
Key features:
● Create professional-looking collages using high-quality video files.
● The interface is clean with support for advanced functions.
● Option for adding multiple video effects.
● Comes with help documents and guides to help you with the software functions.
● Windows and Mac support.
09Collage Maker
For creating a simple video collage on your Windows system this is a good tool to consider.
Key features
● Simple and basic collage-making tool.
● Comes with customizable and adjustable layout options.
● Option to add stickers ad text to the collage.
● Allows mixing videos, and images along with the music file.
1010. iMovie
For Mac users, iMovie is the default video editing tool that is pre-installed on the system. Besides editing functions, the tool can also perform other tasks like creating a video collage.
Key features:
● Allows to quickly create a video collage.
● Intuitive interface.
● Comes pre-installed with Mac systems.
● Transitions and other effects can be added.
Part 2 Alternatives to video collage maker for PC
If you do not want to download any additional software on your PC for creating a video collage, there are alternatives available in form of online tools and phone-based apps. The online tools are free and simple to use supporting all basic and needed functions. Some of the popular names in the category include FastReels, Typito, Kapwing, and more.
Apps are a great option when you want to create a collage on your mobile phone. Multiple apps for the task are available on the Google play store and Apple Store. Some of the widely used ones are PicStich, PicPlayPost Movie Video Editor, Mojo, and others.
● Ending Thoughts →
● Video collages are an interesting way to combine and play short multiple videos or play them in a grid.
● There are several PC-based video collage maker tools available like Wondershare Filmora, and others.
● As alternatives, you can use online tools or phone-based apps for creating a video collage.
Video collages are a great way to play multiple short videos at the same time. These collages can be used for different purposes and platforms like social media platforms, online video sharing sites, brand promotion, announcing an event or a service, and similar others.
Whatever may be the situation, you would need a good and feature-packed tool for creating such a collage so that videos look perfect in a frame, background audio can be added, and other customizations can be done. Keep reading below to learn about the best video collage maker for PC.
In this article
01 [Top 10 Video Collage Makers for Pc](#Part 1)
02 [Alternatives to Video Collage Maker for Pc](#Part 2)
Part 1 Top 10 video collage makers for PC
Among the long list of tools available, below we have shortlisted the top 10 PC tools that can be used for creating a video collage.
01**Wondershare Filmora Video Editor **
This Windows and Mac-based software is the best choice when it comes to creating a simple video collage in an effortless manner.
Key features
● Create a video collage using the split-screen feature of the software.
● Excellent video editing tool supporting advanced features for creating professional-looking videos.
● Support customizable animation options along with precise editing functions.
● Support to multiple audio-related features like automatic audio sync, audio compression, audio transitions, and more.
● Offers of stock collection of images, and other media files.
● Windows and Mac support.
For Win 7 or later (64-bit)
For macOS 10.12 or later
04Movavi Video Editor Plus
Unleash your creativity and make stunning videos including video collages using this excellent software.
Key features:
● Create stunning video collages with multiple video customization options.
● Allows adding titles, transitions, stickers, and filters.
● Option to apply chroma-key for changing the background.
● Option for creating automatic video collages.
● User-friendly interface.
● Windows and Mac support.
05Aiseesoft Video Converter Ultimate
Though the name suggests the software to be a video conversion tool, it is a multi-tasking software that can perform a variety of functions including video collage making and thus can be considered as a decent video collage app for PC.
Key features
● A feature-rich program that can also be used for creating a video collage.
● Allows performing a variety of features like video conversion, editing, compression, and more.
● Option for editing the video effects and also editing ID3 info.
● Create interesting GIF animations.
● Simple and easy-to-understand layout.
● Windows and Mac support.
06Cidade Video Collage Studio
Using this intuitive tool, you can quickly create a video collage by combining all your favorite videos in one place.
Key features
● Create a video collage by combining multiple videos or creating a video grid.
● Intuitive and user-friendly interface.
● Multiple-grid options to choose from.
● Allows applying effects like Sepia, Lomo, and others.
● Background audio or music files can be added.
● Option to change the background color and also preview the video.
07Blu-ray Master Video Converter Ultimate
This is a video toolbox supporting multiple functions that also include creating a video collage.
Key feature
● Create a video collage using high-quality videos.
● Support customizing and editing videos using several built-in tools.
● Video conversion to over 500 formats supported.
● Multiple layouts and templates for video collage are available.
● Almost all video, image, and audio formats are supported.
08Adobe Premiere Elements
If you are looking for an advanced and professional tool for creating a video collage and for other video editing needs, this is the right choice.
Key features:
● Create professional-looking collages using high-quality video files.
● The interface is clean with support for advanced functions.
● Option for adding multiple video effects.
● Comes with help documents and guides to help you with the software functions.
● Windows and Mac support.
09Collage Maker
For creating a simple video collage on your Windows system this is a good tool to consider.
Key features
● Simple and basic collage-making tool.
● Comes with customizable and adjustable layout options.
● Option to add stickers ad text to the collage.
● Allows mixing videos, and images along with the music file.
1010. iMovie
For Mac users, iMovie is the default video editing tool that is pre-installed on the system. Besides editing functions, the tool can also perform other tasks like creating a video collage.
Key features:
● Allows to quickly create a video collage.
● Intuitive interface.
● Comes pre-installed with Mac systems.
● Transitions and other effects can be added.
Part 2 Alternatives to video collage maker for PC
If you do not want to download any additional software on your PC for creating a video collage, there are alternatives available in form of online tools and phone-based apps. The online tools are free and simple to use supporting all basic and needed functions. Some of the popular names in the category include FastReels, Typito, Kapwing, and more.
Apps are a great option when you want to create a collage on your mobile phone. Multiple apps for the task are available on the Google play store and Apple Store. Some of the widely used ones are PicStich, PicPlayPost Movie Video Editor, Mojo, and others.
● Ending Thoughts →
● Video collages are an interesting way to combine and play short multiple videos or play them in a grid.
● There are several PC-based video collage maker tools available like Wondershare Filmora, and others.
● As alternatives, you can use online tools or phone-based apps for creating a video collage.
Video collages are a great way to play multiple short videos at the same time. These collages can be used for different purposes and platforms like social media platforms, online video sharing sites, brand promotion, announcing an event or a service, and similar others.
Whatever may be the situation, you would need a good and feature-packed tool for creating such a collage so that videos look perfect in a frame, background audio can be added, and other customizations can be done. Keep reading below to learn about the best video collage maker for PC.
In this article
01 [Top 10 Video Collage Makers for Pc](#Part 1)
02 [Alternatives to Video Collage Maker for Pc](#Part 2)
Part 1 Top 10 video collage makers for PC
Among the long list of tools available, below we have shortlisted the top 10 PC tools that can be used for creating a video collage.
01**Wondershare Filmora Video Editor **
This Windows and Mac-based software is the best choice when it comes to creating a simple video collage in an effortless manner.
Key features
● Create a video collage using the split-screen feature of the software.
● Excellent video editing tool supporting advanced features for creating professional-looking videos.
● Support customizable animation options along with precise editing functions.
● Support to multiple audio-related features like automatic audio sync, audio compression, audio transitions, and more.
● Offers of stock collection of images, and other media files.
● Windows and Mac support.
For Win 7 or later (64-bit)
For macOS 10.12 or later
04Movavi Video Editor Plus
Unleash your creativity and make stunning videos including video collages using this excellent software.
Key features:
● Create stunning video collages with multiple video customization options.
● Allows adding titles, transitions, stickers, and filters.
● Option to apply chroma-key for changing the background.
● Option for creating automatic video collages.
● User-friendly interface.
● Windows and Mac support.
05Aiseesoft Video Converter Ultimate
Though the name suggests the software to be a video conversion tool, it is a multi-tasking software that can perform a variety of functions including video collage making and thus can be considered as a decent video collage app for PC.
Key features
● A feature-rich program that can also be used for creating a video collage.
● Allows performing a variety of features like video conversion, editing, compression, and more.
● Option for editing the video effects and also editing ID3 info.
● Create interesting GIF animations.
● Simple and easy-to-understand layout.
● Windows and Mac support.
06Cidade Video Collage Studio
Using this intuitive tool, you can quickly create a video collage by combining all your favorite videos in one place.
Key features
● Create a video collage by combining multiple videos or creating a video grid.
● Intuitive and user-friendly interface.
● Multiple-grid options to choose from.
● Allows applying effects like Sepia, Lomo, and others.
● Background audio or music files can be added.
● Option to change the background color and also preview the video.
07Blu-ray Master Video Converter Ultimate
This is a video toolbox supporting multiple functions that also include creating a video collage.
Key feature
● Create a video collage using high-quality videos.
● Support customizing and editing videos using several built-in tools.
● Video conversion to over 500 formats supported.
● Multiple layouts and templates for video collage are available.
● Almost all video, image, and audio formats are supported.
08Adobe Premiere Elements
If you are looking for an advanced and professional tool for creating a video collage and for other video editing needs, this is the right choice.
Key features:
● Create professional-looking collages using high-quality video files.
● The interface is clean with support for advanced functions.
● Option for adding multiple video effects.
● Comes with help documents and guides to help you with the software functions.
● Windows and Mac support.
09Collage Maker
For creating a simple video collage on your Windows system this is a good tool to consider.
Key features
● Simple and basic collage-making tool.
● Comes with customizable and adjustable layout options.
● Option to add stickers ad text to the collage.
● Allows mixing videos, and images along with the music file.
1010. iMovie
For Mac users, iMovie is the default video editing tool that is pre-installed on the system. Besides editing functions, the tool can also perform other tasks like creating a video collage.
Key features:
● Allows to quickly create a video collage.
● Intuitive interface.
● Comes pre-installed with Mac systems.
● Transitions and other effects can be added.
Part 2 Alternatives to video collage maker for PC
If you do not want to download any additional software on your PC for creating a video collage, there are alternatives available in form of online tools and phone-based apps. The online tools are free and simple to use supporting all basic and needed functions. Some of the popular names in the category include FastReels, Typito, Kapwing, and more.
Apps are a great option when you want to create a collage on your mobile phone. Multiple apps for the task are available on the Google play store and Apple Store. Some of the widely used ones are PicStich, PicPlayPost Movie Video Editor, Mojo, and others.
● Ending Thoughts →
● Video collages are an interesting way to combine and play short multiple videos or play them in a grid.
● There are several PC-based video collage maker tools available like Wondershare Filmora, and others.
● As alternatives, you can use online tools or phone-based apps for creating a video collage.
Best 10 Crazy-Cool Examples of AR Video
10 Crazy-Cool Examples of AR Video
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Add Subtitles To Videos With Kapwing [Step by Step]
Content creators always prefer to add subtitles to their videos for better comprehension. The reason is that some people cannot understand your language and needs subtitles to understand the content. Moreover, if your viewer is facing an audio problem and won’t be able to hear your voice, subtitles can help there. In this article, we will introduce the Kapwing subtitle maker, through which you can add subtitles in many ways.
There are some drawbacks to using online tools, such as file size restrictions or internet availability. Yet, with the Kapwing tool, you won’t get disappointed. Kapwing is an online tool that offers various options to edit videos. One of the great features of Kapwing is its subtitle maker, which can help you in adding subtitles to your videos easily. To learn how to use the Kapwing subtitles feature, continue reading this article.
Part 1: Upload the Subtitle File to Kapwing
If you have a subtitle file for your video, Kapwing can help you. If you have a subtitle file for your video, Kapwing can help you. Without creating a user account, you can upload the subtitle file on this tool. With this subtitle editor, you can upload video files from your computer or cloud storage platforms. Moreover, it supports the subtitle files of SRT and VVT format. To use Kapwing subtitle maker for uploading a subtitle file, read the below steps:
Step 1 Navigate to the official site of Kapwing and select its “Subtitles” tool. Afterward, click on “Choose a video,” which will open a new window on your screen.
Step 2 Click on the “Upload” button given on top to import your video file on this tool. Once done, click on the “Subtitle” option displayed on the left side. On the subtitles window, click on the “Upload SRT/VVT” button to import your subtitle file.
Step 3 After uploading the file, your subtitles will sync with your video. To edit your subtitles, navigate to the right panel. From that, you can select text position, background color, opacity, font, and alignment.
Step 4 Once done with making the changes on added subtitles, you can click on the “Export Project” button to save or share the file.
Part 2: Automatically Generate your Subtitle on Kapwing
Do you want to generate subtitles for your video instantly? Kapwing subtitle maker offers an Auto-Subtitle Generator that converts your voice into subtitles. This feature supports many languages so that anyone across the world can utilize this tool. Moreover, it also offers a translating feature that can help you in converting your subtitles into another language.
However, to use this feature, you must create your user account. Also, you should upgrade your account to fully use this feature without any restrictions. If you don’t have an upgraded account, you can only auto-generate subtitles for the 7 minutes video. To use the auto-subtitle generator of Kapwing, check the below steps:
Step 1 Begin by accessing the website of the Kapwing tool. Click on “Subtitles” from the “Tools” tab and then tap on the “Choose a video” button. Upload the video file on which you want to add subtitles from your PC.
Step 2 Once done with importing the video, click on “Subtitles” from the left section. From the new window, click on “Auto-generate.” The tool will automatically create subtitles for your video by detecting the language.
Step 3 Once you created the subtitles through this feature, go to the “Translate” tab to translate subtitles into your preferred language. You can also edit the subtitles to change their background, opacity, text font, and size. Once done, click on the “Export Project” button.
Part 3: Manually Add Subtitles to the Video on Kapwing
If you don’t want to use the auto-generator and do not have a subtitle file, you can use the manual option. Kapwing allows you to add subtitles manually in its friendly user interface. After adding Kapwing captions, you can choose your preferred font and style for further enhancement.
Step 1 After accessing the website of Kapwing, select the “Subtitles” tool to proceed. Now select the “Choose a video” button to open the Kapwing editor window.
Step 2 Import your video file by tapping on the “Upload” button. Afterward, go to the “Subtitles” section and click on the “Add Subtitle” button. On the typing space, enter your subtitles. You can also choose the duration for your subtitles from the same window. To add subtitles further, you can click on the “Add Subtitles” button again.
Step 3 After adding the complete subtitles, you can choose their font, style, color, and opacity from the right panel. Once done, hit the “Export Project” button.
Part 4: How to Add Subtitles to Videos with the Best Alternative of Kapwing
If you are not satisfied with the performance of the Kapwing subtitle maker, you can try the Wondershare Filmora tool. As Kapwing is an online tool, it does come with certain restrictions. For example, the time to upload video files on this tool can be time-consuming. Moreover, you would need a strong internet connection throughout. But, with Filmora, you can add subtitles to your video files without facing file size restrictions.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Filmora has an easy-to-use interface that offers multiple options to edit and alter video files. This platform is compatible with a mainstream operating system such as Windows. It provides a “Speech to Text” feature that enables you to create subtitles for your video automatically. With a single tap, you can add subtitles to your video without any hassle. To use the Speech to Text feature, check the below steps:
Step 1 Import Video File from the PC
Launch Filmora on your PC and click on the “Create New Project” button to open the Filmora editor on your device. To import your video file from your PC, tap on the “Arrow” icon. After uploading the file, drag it to the timeline.
Step 2 Enable Speech to Text Feature
From the timeline, locate the feature of “Speech to Text.” Now choose the language in which you want to create the subtitles and specify the other settings as well. Afterward, tap on the “OK” button to begin the process.
Step 3 Customize Subtitles and Save the Changes
After the conversion, you can double-click the added subtitles to make modifications. After making the adjustments, hit the “OK” button. Now go to the “Export” button and select the video format in which you want to export the video, or you can also share it on social media platforms.
Conclusion
By adding subtitles to your video, you can enhance your targeted audience and can also engage with them. It also helps in making your video content diverse for people across the globe. There are various online subtitle generators like Kapwing that can help you in adding subtitles, as described in this article. However, there are some drawbacks to using the Kapwing subtitle maker that can disrupt your work. If you want to use a proficient subtitle maker, you can use Wondershare Filmora to get the best results.
Free Download For macOS 10.14 or later
Filmora has an easy-to-use interface that offers multiple options to edit and alter video files. This platform is compatible with a mainstream operating system such as Windows. It provides a “Speech to Text” feature that enables you to create subtitles for your video automatically. With a single tap, you can add subtitles to your video without any hassle. To use the Speech to Text feature, check the below steps:
Step 1 Import Video File from the PC
Launch Filmora on your PC and click on the “Create New Project” button to open the Filmora editor on your device. To import your video file from your PC, tap on the “Arrow” icon. After uploading the file, drag it to the timeline.
Step 2 Enable Speech to Text Feature
From the timeline, locate the feature of “Speech to Text.” Now choose the language in which you want to create the subtitles and specify the other settings as well. Afterward, tap on the “OK” button to begin the process.
Step 3 Customize Subtitles and Save the Changes
After the conversion, you can double-click the added subtitles to make modifications. After making the adjustments, hit the “OK” button. Now go to the “Export” button and select the video format in which you want to export the video, or you can also share it on social media platforms.
Conclusion
By adding subtitles to your video, you can enhance your targeted audience and can also engage with them. It also helps in making your video content diverse for people across the globe. There are various online subtitle generators like Kapwing that can help you in adding subtitles, as described in this article. However, there are some drawbacks to using the Kapwing subtitle maker that can disrupt your work. If you want to use a proficient subtitle maker, you can use Wondershare Filmora to get the best results.
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- Title: 2024 Approved Whatre the Best Alternatives to Pexels?
- Author: Morgan
- Created at : 2024-05-19 05:11:53
- Updated at : 2024-05-20 05:11:53
- Link: https://ai-video-editing.techidaily.com/2024-approved-whatre-the-best-alternatives-to-pexels/
- License: This work is licensed under CC BY-NC-SA 4.0.
