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Are You Looking to Make Transparent Background in Canva Then You Can Learn About It in This Article
Are You Looking to Make Transparent Background in Canva Then You Can Learn About It in This Article
Some Facts That Few People Know on How to Make Transparent Background in Canva
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Canva is a very well-known website that enables you to do your entire image editing work online. If you are regularly working with the editing of images then you may know about the Canva. If you still don’t know about it then we are going to share the information about it in this article with you. You can also learn about how Canva makes a background transparent in this article.
In this article
01 [Why Would You Need a Graphic to Have a Transparent Background](#Part 1)
02 [How to Remove the Background of Images in Canva](#Part 2)
03 [How to Change the Transparency of an Object in Canva](#Part 3)
04 [Get a Transparent Background for Free](#Part 4)
Part 2 How to Remove the Background of Images in Canva
Canva website allows users to turn their imagination into reality for free of cost. It offers you a free version that helps you to design mostly anything you want and there are many templates offered to make designs for free of cost. But, if you are looking for transparent background on Canva then you have to spend for it because this feature is not offered for free. If you already have paid versions then let’s see the steps for Canva background transparent.
● Step 1:
Firstly, sign in to your Canva account and select the image which you want to make a transparent background in Canva.
● Step 2:
After adding the image first of all you have to color the background layer of the image you have added. Click the “Effect” available at the top corner of the Canva interfaces toolbar. From here select the “Background remover”. Now, the background of the image will be removed and you are ready to make it transparent.
● Step 3:
Once the image background is removed click the “Download” icon available at the top of the interface.
● Step 4:
When you click the download button you will see a dialog box where you have to select the “PNG” format to download the image. Make sure to keep it PNG otherwise background will be not transparent.
● Step 5:
Now, under the options in the pop-up box you have to select check the “Transparent Background” option then click the “Download” button. Now the Canva background transparent is finished and the image will be saved on your system with a transparent background.
Part 3 How to Change the Transparency of an Object in Canva
While adding a text box on the images or if you want to merge several images in the one then you have to make at least one image transparent which will help you to get a better effect. Please follow the below steps to know about how you can do this.
● Step 1:
Firstly, select the text box or the image that you need to make transparent. After selecting the image the Canva interface will show you a pop-up box on the top side and then click the 4 dots on the right side of the popup. After clicking on it you will several other options. From this menu click the “Transparency”.
● Step 2:
On the screen you will see a slider. Use this slider to adjust the transparency of the text. This is the way to change the object transparency in the Canva. You can now download your image or continue working on it.
Part 4 Get a Transparent Background for Free
If you want your Canva design to make a transparent background without spending or paying anything to the Canva then you have several options to do that. Here we are going to tell you 2 options. The first option is that you can simply use the free 30 days trial version of the Canva to do that or you can also use the other website which is Kapwing. This website offers you options to remove the background of the image for free of cost without spending anything. Let’s see how you can do it with the help of Kapwing.
● Step 1:
Firstly, you have to download your Canva design in PNG format. After downloading the image you can browse the below URL of kapwing background remover.
● Step 2:
Now click the “Upload” button and select the PNG file from your computer. Now you have to hit the “Magic Wand” option and then hit the image background. Now, press the “Remove Pixels” option which is available at the right side menu.
● Step 3:
By following the previous step the image background will be removed but still if you see any part of the background on image then you may have to repeat the step again until the all parts of the background are not removed. Once you are satisfied with the final results then simply click the “Done” button.
● Step 4:
After clicking the “Done” button you will be redirected to the page where you can download your image on your computer with a transparent background. This is the process to for Canva no background for free of cost.
Editing the Videos While making Photos:
Sometimes while editing the photos for your projects if you need to make a video then you may also need to a video editor to make the best videos. You can use the photos you have created directly in the video you are going to make. In this case there is a product Wondershare Filmora Video Editor is available which really helps you a lot in making the best videos or edits the videos according to your project requirement. Wondershare Filmora is offered by the developers for the windows as well as the Mac operating system computers. This software offers you best options for making or editing the videos. Some of the features of the software are available below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Features:
● The program offers you cool video editing features such as split screen, motion tracking, keyframing, speed ramping, instant mode, auto beat sync etc.
● You can apply several effects such as green screen, AI Portrait, green screen and video effects.
● In the audio features it helps you to detect silence, audio synchronization and audio ducking.
● Wondershare Filmora offers you feature of correcting the colors of videos and match the color as well.
● Ending Thoughts →
● We hope now you know about how to make transparent background in Canva with the help of Canva website without doing much effort. Well, if you like to make a video with the help of images created using Canva then you can also try the Wondershare Filmora. It’s really perfect video editor software that enables you to create the best videos.
Canva is a very well-known website that enables you to do your entire image editing work online. If you are regularly working with the editing of images then you may know about the Canva. If you still don’t know about it then we are going to share the information about it in this article with you. You can also learn about how Canva makes a background transparent in this article.
In this article
01 [Why Would You Need a Graphic to Have a Transparent Background](#Part 1)
02 [How to Remove the Background of Images in Canva](#Part 2)
03 [How to Change the Transparency of an Object in Canva](#Part 3)
04 [Get a Transparent Background for Free](#Part 4)
Part 2 How to Remove the Background of Images in Canva
Canva website allows users to turn their imagination into reality for free of cost. It offers you a free version that helps you to design mostly anything you want and there are many templates offered to make designs for free of cost. But, if you are looking for transparent background on Canva then you have to spend for it because this feature is not offered for free. If you already have paid versions then let’s see the steps for Canva background transparent.
● Step 1:
Firstly, sign in to your Canva account and select the image which you want to make a transparent background in Canva.
● Step 2:
After adding the image first of all you have to color the background layer of the image you have added. Click the “Effect” available at the top corner of the Canva interfaces toolbar. From here select the “Background remover”. Now, the background of the image will be removed and you are ready to make it transparent.
● Step 3:
Once the image background is removed click the “Download” icon available at the top of the interface.
● Step 4:
When you click the download button you will see a dialog box where you have to select the “PNG” format to download the image. Make sure to keep it PNG otherwise background will be not transparent.
● Step 5:
Now, under the options in the pop-up box you have to select check the “Transparent Background” option then click the “Download” button. Now the Canva background transparent is finished and the image will be saved on your system with a transparent background.
Part 3 How to Change the Transparency of an Object in Canva
While adding a text box on the images or if you want to merge several images in the one then you have to make at least one image transparent which will help you to get a better effect. Please follow the below steps to know about how you can do this.
● Step 1:
Firstly, select the text box or the image that you need to make transparent. After selecting the image the Canva interface will show you a pop-up box on the top side and then click the 4 dots on the right side of the popup. After clicking on it you will several other options. From this menu click the “Transparency”.
● Step 2:
On the screen you will see a slider. Use this slider to adjust the transparency of the text. This is the way to change the object transparency in the Canva. You can now download your image or continue working on it.
Part 4 Get a Transparent Background for Free
If you want your Canva design to make a transparent background without spending or paying anything to the Canva then you have several options to do that. Here we are going to tell you 2 options. The first option is that you can simply use the free 30 days trial version of the Canva to do that or you can also use the other website which is Kapwing. This website offers you options to remove the background of the image for free of cost without spending anything. Let’s see how you can do it with the help of Kapwing.
● Step 1:
Firstly, you have to download your Canva design in PNG format. After downloading the image you can browse the below URL of kapwing background remover.
● Step 2:
Now click the “Upload” button and select the PNG file from your computer. Now you have to hit the “Magic Wand” option and then hit the image background. Now, press the “Remove Pixels” option which is available at the right side menu.
● Step 3:
By following the previous step the image background will be removed but still if you see any part of the background on image then you may have to repeat the step again until the all parts of the background are not removed. Once you are satisfied with the final results then simply click the “Done” button.
● Step 4:
After clicking the “Done” button you will be redirected to the page where you can download your image on your computer with a transparent background. This is the process to for Canva no background for free of cost.
Editing the Videos While making Photos:
Sometimes while editing the photos for your projects if you need to make a video then you may also need to a video editor to make the best videos. You can use the photos you have created directly in the video you are going to make. In this case there is a product Wondershare Filmora Video Editor is available which really helps you a lot in making the best videos or edits the videos according to your project requirement. Wondershare Filmora is offered by the developers for the windows as well as the Mac operating system computers. This software offers you best options for making or editing the videos. Some of the features of the software are available below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Features:
● The program offers you cool video editing features such as split screen, motion tracking, keyframing, speed ramping, instant mode, auto beat sync etc.
● You can apply several effects such as green screen, AI Portrait, green screen and video effects.
● In the audio features it helps you to detect silence, audio synchronization and audio ducking.
● Wondershare Filmora offers you feature of correcting the colors of videos and match the color as well.
● Ending Thoughts →
● We hope now you know about how to make transparent background in Canva with the help of Canva website without doing much effort. Well, if you like to make a video with the help of images created using Canva then you can also try the Wondershare Filmora. It’s really perfect video editor software that enables you to create the best videos.
Canva is a very well-known website that enables you to do your entire image editing work online. If you are regularly working with the editing of images then you may know about the Canva. If you still don’t know about it then we are going to share the information about it in this article with you. You can also learn about how Canva makes a background transparent in this article.
In this article
01 [Why Would You Need a Graphic to Have a Transparent Background](#Part 1)
02 [How to Remove the Background of Images in Canva](#Part 2)
03 [How to Change the Transparency of an Object in Canva](#Part 3)
04 [Get a Transparent Background for Free](#Part 4)
Part 2 How to Remove the Background of Images in Canva
Canva website allows users to turn their imagination into reality for free of cost. It offers you a free version that helps you to design mostly anything you want and there are many templates offered to make designs for free of cost. But, if you are looking for transparent background on Canva then you have to spend for it because this feature is not offered for free. If you already have paid versions then let’s see the steps for Canva background transparent.
● Step 1:
Firstly, sign in to your Canva account and select the image which you want to make a transparent background in Canva.
● Step 2:
After adding the image first of all you have to color the background layer of the image you have added. Click the “Effect” available at the top corner of the Canva interfaces toolbar. From here select the “Background remover”. Now, the background of the image will be removed and you are ready to make it transparent.
● Step 3:
Once the image background is removed click the “Download” icon available at the top of the interface.
● Step 4:
When you click the download button you will see a dialog box where you have to select the “PNG” format to download the image. Make sure to keep it PNG otherwise background will be not transparent.
● Step 5:
Now, under the options in the pop-up box you have to select check the “Transparent Background” option then click the “Download” button. Now the Canva background transparent is finished and the image will be saved on your system with a transparent background.
Part 3 How to Change the Transparency of an Object in Canva
While adding a text box on the images or if you want to merge several images in the one then you have to make at least one image transparent which will help you to get a better effect. Please follow the below steps to know about how you can do this.
● Step 1:
Firstly, select the text box or the image that you need to make transparent. After selecting the image the Canva interface will show you a pop-up box on the top side and then click the 4 dots on the right side of the popup. After clicking on it you will several other options. From this menu click the “Transparency”.
● Step 2:
On the screen you will see a slider. Use this slider to adjust the transparency of the text. This is the way to change the object transparency in the Canva. You can now download your image or continue working on it.
Part 4 Get a Transparent Background for Free
If you want your Canva design to make a transparent background without spending or paying anything to the Canva then you have several options to do that. Here we are going to tell you 2 options. The first option is that you can simply use the free 30 days trial version of the Canva to do that or you can also use the other website which is Kapwing. This website offers you options to remove the background of the image for free of cost without spending anything. Let’s see how you can do it with the help of Kapwing.
● Step 1:
Firstly, you have to download your Canva design in PNG format. After downloading the image you can browse the below URL of kapwing background remover.
● Step 2:
Now click the “Upload” button and select the PNG file from your computer. Now you have to hit the “Magic Wand” option and then hit the image background. Now, press the “Remove Pixels” option which is available at the right side menu.
● Step 3:
By following the previous step the image background will be removed but still if you see any part of the background on image then you may have to repeat the step again until the all parts of the background are not removed. Once you are satisfied with the final results then simply click the “Done” button.
● Step 4:
After clicking the “Done” button you will be redirected to the page where you can download your image on your computer with a transparent background. This is the process to for Canva no background for free of cost.
Editing the Videos While making Photos:
Sometimes while editing the photos for your projects if you need to make a video then you may also need to a video editor to make the best videos. You can use the photos you have created directly in the video you are going to make. In this case there is a product Wondershare Filmora Video Editor is available which really helps you a lot in making the best videos or edits the videos according to your project requirement. Wondershare Filmora is offered by the developers for the windows as well as the Mac operating system computers. This software offers you best options for making or editing the videos. Some of the features of the software are available below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Features:
● The program offers you cool video editing features such as split screen, motion tracking, keyframing, speed ramping, instant mode, auto beat sync etc.
● You can apply several effects such as green screen, AI Portrait, green screen and video effects.
● In the audio features it helps you to detect silence, audio synchronization and audio ducking.
● Wondershare Filmora offers you feature of correcting the colors of videos and match the color as well.
● Ending Thoughts →
● We hope now you know about how to make transparent background in Canva with the help of Canva website without doing much effort. Well, if you like to make a video with the help of images created using Canva then you can also try the Wondershare Filmora. It’s really perfect video editor software that enables you to create the best videos.
Canva is a very well-known website that enables you to do your entire image editing work online. If you are regularly working with the editing of images then you may know about the Canva. If you still don’t know about it then we are going to share the information about it in this article with you. You can also learn about how Canva makes a background transparent in this article.
In this article
01 [Why Would You Need a Graphic to Have a Transparent Background](#Part 1)
02 [How to Remove the Background of Images in Canva](#Part 2)
03 [How to Change the Transparency of an Object in Canva](#Part 3)
04 [Get a Transparent Background for Free](#Part 4)
Part 2 How to Remove the Background of Images in Canva
Canva website allows users to turn their imagination into reality for free of cost. It offers you a free version that helps you to design mostly anything you want and there are many templates offered to make designs for free of cost. But, if you are looking for transparent background on Canva then you have to spend for it because this feature is not offered for free. If you already have paid versions then let’s see the steps for Canva background transparent.
● Step 1:
Firstly, sign in to your Canva account and select the image which you want to make a transparent background in Canva.
● Step 2:
After adding the image first of all you have to color the background layer of the image you have added. Click the “Effect” available at the top corner of the Canva interfaces toolbar. From here select the “Background remover”. Now, the background of the image will be removed and you are ready to make it transparent.
● Step 3:
Once the image background is removed click the “Download” icon available at the top of the interface.
● Step 4:
When you click the download button you will see a dialog box where you have to select the “PNG” format to download the image. Make sure to keep it PNG otherwise background will be not transparent.
● Step 5:
Now, under the options in the pop-up box you have to select check the “Transparent Background” option then click the “Download” button. Now the Canva background transparent is finished and the image will be saved on your system with a transparent background.
Part 3 How to Change the Transparency of an Object in Canva
While adding a text box on the images or if you want to merge several images in the one then you have to make at least one image transparent which will help you to get a better effect. Please follow the below steps to know about how you can do this.
● Step 1:
Firstly, select the text box or the image that you need to make transparent. After selecting the image the Canva interface will show you a pop-up box on the top side and then click the 4 dots on the right side of the popup. After clicking on it you will several other options. From this menu click the “Transparency”.
● Step 2:
On the screen you will see a slider. Use this slider to adjust the transparency of the text. This is the way to change the object transparency in the Canva. You can now download your image or continue working on it.
Part 4 Get a Transparent Background for Free
If you want your Canva design to make a transparent background without spending or paying anything to the Canva then you have several options to do that. Here we are going to tell you 2 options. The first option is that you can simply use the free 30 days trial version of the Canva to do that or you can also use the other website which is Kapwing. This website offers you options to remove the background of the image for free of cost without spending anything. Let’s see how you can do it with the help of Kapwing.
● Step 1:
Firstly, you have to download your Canva design in PNG format. After downloading the image you can browse the below URL of kapwing background remover.
● Step 2:
Now click the “Upload” button and select the PNG file from your computer. Now you have to hit the “Magic Wand” option and then hit the image background. Now, press the “Remove Pixels” option which is available at the right side menu.
● Step 3:
By following the previous step the image background will be removed but still if you see any part of the background on image then you may have to repeat the step again until the all parts of the background are not removed. Once you are satisfied with the final results then simply click the “Done” button.
● Step 4:
After clicking the “Done” button you will be redirected to the page where you can download your image on your computer with a transparent background. This is the process to for Canva no background for free of cost.
Editing the Videos While making Photos:
Sometimes while editing the photos for your projects if you need to make a video then you may also need to a video editor to make the best videos. You can use the photos you have created directly in the video you are going to make. In this case there is a product Wondershare Filmora Video Editor is available which really helps you a lot in making the best videos or edits the videos according to your project requirement. Wondershare Filmora is offered by the developers for the windows as well as the Mac operating system computers. This software offers you best options for making or editing the videos. Some of the features of the software are available below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Key Features:
● The program offers you cool video editing features such as split screen, motion tracking, keyframing, speed ramping, instant mode, auto beat sync etc.
● You can apply several effects such as green screen, AI Portrait, green screen and video effects.
● In the audio features it helps you to detect silence, audio synchronization and audio ducking.
● Wondershare Filmora offers you feature of correcting the colors of videos and match the color as well.
● Ending Thoughts →
● We hope now you know about how to make transparent background in Canva with the help of Canva website without doing much effort. Well, if you like to make a video with the help of images created using Canva then you can also try the Wondershare Filmora. It’s really perfect video editor software that enables you to create the best videos.
10 Crazy-Cool Examples of AR Video
10 Crazy-Cool Examples of AR Video
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!
In this article
01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)
02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)
03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)
Part 1 What is AR and the Technology Used for Augmented Reality Development?
Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.
The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.
Technology Behind Augmented Reality
As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.
The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.
Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?
Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.
Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:
● Underlying Concept
Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.
● Existence Constraints
Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.
● User Control
Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.
Part 3 Examples of Augmented Reality (AR) In Marketing
Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:
01Walmart- Inventory Control
With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.
The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.
02Snap- City Painter
Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.
The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.
03Asos- See My Fit
While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.
Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.
04 Pull & Bear- Console Game
This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.
The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.
05Burberry- Olympia Pop Up at Harrods
The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.
The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.
06IKEA Studio Application
IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.
The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.
07Amazon- Hair Coloring and Amazon Salon
Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.
If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.
08Gucci- Virtual Sneakers
Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.
The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.
09Wayfair- View in Room
This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.
A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.
10Machine A- Virtual Concept Store
This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.
The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.
● Working With Augmented Reality Videos in Filmora
If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.
The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.
For Win 7 or later (64-bit)
For macOS 10.12 or later
● Ending Thoughts →
● Augmented reality is an interactive means of integrating the real world with digitally simulated components.
● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.
● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.
Looking for Efficient Ways to Create a Slow-Motion Video? Read the Article for Reliable Solutions that Provide Excellent Results
The slow-motion effect has been used for years to add dramatic effects to movies. An important scene is always highlighted and looks better with a slow-motion effect. Applying slow motion is beneficial, too, as it can give you a better preview of the scene. The effect is easily accessible in many video editing applications.
How would you find an app that gives good final cut slow-motion results? This article has got you all covered on that. Here, you will find the Final Cut Pro slow-motion effect that works fantastic without ruining your video’s quality. So, follow the article to learn more about using FCP slow motion.
Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!
Make A Slow Motion Video Make A Slow Motion Video More Features
Part 1: What Makes a Perfect Slow-Motion Video?
An ideal FCP slow-motion video requires careful attention to technical details and aesthetics. Below are some essential things to think about bringing perfection in slow-motion videos:
- Resolution: A slow-motion video with visual appeal and a high resolution is crucial. This is especially vital if you intend to crop or zoom in on the video while editing.
- Storytelling: Make sure the slow-motion clip supports the idea you’re attempting to portray. Your scenes will have more impact if you tell them with a thoughtful narrative.
- Editing: Try different speeds when editing your clip to achieve the best impact. Consider including sound effects or music to accompany the slow-motion images.
- Timing: Select the appropriate times to record in slow motion. You shouldn’t slow down your entire video. Instead, you can apply the effect to draw attention to acts or feelings.
- Frame Rate: Slow-motion videos are usually shot at a greater frame rate. Frame rates of 60, 120, 240, or even higher are common as they make the video look smoother.
- Shutter Speed: For precise and sharp results, use a fast shutter speed camera. This lessens the likelihood of motion blur in every slow-motion frame.
Part 2: Learning All Essential Techniques to Perform Slow Motion in Final Cut Pro X
Apple created Final Cut Pro , and it is only accessible to macOS users. Professional video editors can utilize the software’s array of capabilities. The tool offers incredible video editing functions. Its features are tailored to handle high-resolution video material. The tool has an AI object tracker that detects faces and objects. Its cinematic mode helps you create professional videos.
Final cut slow motion gives a dramatic and intense effect to your videos. You can create an entirely different video with the power of its editing features. Slow-mo Final Cut Pro gives high-resolution results. Follow the steps below to use this tool for slow-motion effects. However, you can choose any method that seems suitable and convenient to you:
Method 1
Import your video into the app and drag it into the timeline. Click on the video and select the “Speed Meter” icon from the timeline. If you want to access the retime menu directly, use the “Command+R” command. Now, select the “Slow” option, and from here, you can select the slow speed percentage at which you want your clip.
Method 2
Bring your video into the timeline and click on it. Select the “Speed Meter” icon; now, choose the “Custom” option. You can access customized settings directly using the “Control+Option+R” command to apply FCPX slow motion. Once you have opened the customization menu, manually set the speed rate and duration to how much you want.
Method 3
Drag the timeline cursor to where you want to make a speed change, select “Speed Meter,” and hit “Blade Speed” to create a cut and separate the clip. Make as many cuts as you want to, depending on how many speed changes you require. Now click on the clip whose speed you want changed and select “Custom” from the “Speed Meter” icon. Customize your clips’ speed rate and duration and save the video once you’re done.
Part 3: Wondershare Filmora: A Multi-Purpose Solution to Making Effective Slow-Motion Videos
Final Cut Pro can be difficult for beginners to understand. The tool has a variety of tutorials available online, but it’s still hard for many users to follow them. In this case, Wondershare Filmora is a great option for slow motion and other effects. It is an excellent alternative to final cut slow motion. Filmora offers many more wonderful features that will surely amaze you.
It can assist you in generating engaging content despite just cutting, trimming, and editing videos. With AI integration, this platform can automate your editing tasks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step By Step Guide to Make Slow Motion Videos in Filmora
Unlike Final Cut Pro’s slow motion, Wondershare Filmora is more straightforward to operate. Follow the step-by-step guide below to apply slow-motion effects to your video.
Method 1: Uniform Speed
If you want to adjust the speed and retain its high quality, use the uniform speed option. You can access this option by following the stepwise method below. Using the advanced features, you don’t need any other tool to ensure the video’s original worth:
Step 1Import Your Project and Start a New Project
After launching Filmora, head to its “New Project” option from the home screen. You will enter the main editing screen this way. Import your project in the media panel and then drag it to the timeline.
Step 2Explore Uniform Speed and Adjust the Speed
Go to your video in the timeline and right-click on it. Now, explore the “Uniform Speed” option and tap on it to get an editing panel at the right. From that panel, move the “Speed” slider to the right and get a slow-motion video preview. You can see the “Duration” of the video after slowing it down and adjusting it accordingly.
Step 3Use Advanced Features to Ensure Quality of Videos
Move down and toggle the “Reverse Speed” option if required. You can enable the “Maintain Pitch” and “Ripple Edit” options to enhance the video automatically. Lastly, extend the “AI Frame Interpolation” menu using its downward symbol and choose “Optical Flow.” It will ensure that the video will remain slow with high quality.
Method 2: Speed Ramping
This method aims to bring smooth transitions in slow-motion videos. Instead of an abrupt change, a gradual increase in speed can impose a professional look. So, there are the steps to access this feature and get a preview of smooth playback.
Step 1Discover the Speed Ramping Feature
Access the Speed Ramping option next to the “Uniform Speed” in the right-side editing panel. Alternatively, you can right-click on the video and look for the “Speed Ramping” option from the list.
Step 2Pick a Template for Speed Ramping or Customize It
From the speed ramping section, you can choose any template from 6 options. Also, users can pick the “Customize” option to adjust the speed ramping as desired.
Step 3Use the Render Preview Option for Smooth Playback
To get a high-quality preview of your videos, look for Render Preview. In this regard, go to the top toolbar of the timeline section on the right side. Click the “Render Preview” icon next to the “Copilot Editor.” Wait for a while and get a smooth playback of your slow-motion video.
Integral Features of Filmora
Slowing down videos is easier than slow-mo Final Cut Pro. Filmora automates the process with an optical flow, ensuring the project’s high quality with one click. Without any wait, learn more about some top-rated features in the given section.
1. AI Thumbnail Creator
The AI Thumbnail Creator of Filmora makes thumbnail creation a matter of seconds. The tool is a treasure for YouTubers as it creates appealing thumbnails to attract viewers. It works with machine learning algorithms to detect the 3 best shots out of your video for thumbnail. Besides, there are over 58 thumbnail templates that can be customized after picking the right one.
2. AI Copilot Editing
AI Copilot is your personal assistant who guides you through everything related to Filmora. You can ask about any editing queries, and the AI will tell you the whole procedure within a second. It will also provide you with navigation towards the right feature. The tool is a big help for beginners; it makes using Filmora much faster and easier.
3. Motion Tracking
If you love giving an artistic touch to your videos, then motion tracking is exactly what you need. This feature automatically tracks the object throughout the video. You can add graphics, stickers, or even blur an object in the video. Furthermore, it allows you to add text with the tracked objects, like a name title with a running athlete.
4. Auto Reframe
With the help of the Auto Reframe feature, you can use one video on all social media platforms. The tool reframes your video in such a way that the main object doesn’t get removed. AI allows you to turn your landscape video into a vertical with a 19:6 aspect ratio. It saves you time and the trouble of creating different videos for every platform.
Conclusion
Slow-motion videos have become a trend due to social media, but they have been an essential film factor forever. Because of the rising demand for this effect, developers added the feature to their software. Many apps are developed to provide a slow-motion effect, which makes it tricky to choose one.
This article addresses your problem by showing you the use of final cut slow-motion. You have discovered a much simpler, faster, and effective platform, Wondershare Filmora. With proven statements in this article, it’s been easier to try Filmora and explore it fully instantly.
Make A Slow Motion Video Make A Slow Motion Video More Features
Part 1: What Makes a Perfect Slow-Motion Video?
An ideal FCP slow-motion video requires careful attention to technical details and aesthetics. Below are some essential things to think about bringing perfection in slow-motion videos:
- Resolution: A slow-motion video with visual appeal and a high resolution is crucial. This is especially vital if you intend to crop or zoom in on the video while editing.
- Storytelling: Make sure the slow-motion clip supports the idea you’re attempting to portray. Your scenes will have more impact if you tell them with a thoughtful narrative.
- Editing: Try different speeds when editing your clip to achieve the best impact. Consider including sound effects or music to accompany the slow-motion images.
- Timing: Select the appropriate times to record in slow motion. You shouldn’t slow down your entire video. Instead, you can apply the effect to draw attention to acts or feelings.
- Frame Rate: Slow-motion videos are usually shot at a greater frame rate. Frame rates of 60, 120, 240, or even higher are common as they make the video look smoother.
- Shutter Speed: For precise and sharp results, use a fast shutter speed camera. This lessens the likelihood of motion blur in every slow-motion frame.
Part 2: Learning All Essential Techniques to Perform Slow Motion in Final Cut Pro X
Apple created Final Cut Pro , and it is only accessible to macOS users. Professional video editors can utilize the software’s array of capabilities. The tool offers incredible video editing functions. Its features are tailored to handle high-resolution video material. The tool has an AI object tracker that detects faces and objects. Its cinematic mode helps you create professional videos.
Final cut slow motion gives a dramatic and intense effect to your videos. You can create an entirely different video with the power of its editing features. Slow-mo Final Cut Pro gives high-resolution results. Follow the steps below to use this tool for slow-motion effects. However, you can choose any method that seems suitable and convenient to you:
Method 1
Import your video into the app and drag it into the timeline. Click on the video and select the “Speed Meter” icon from the timeline. If you want to access the retime menu directly, use the “Command+R” command. Now, select the “Slow” option, and from here, you can select the slow speed percentage at which you want your clip.
Method 2
Bring your video into the timeline and click on it. Select the “Speed Meter” icon; now, choose the “Custom” option. You can access customized settings directly using the “Control+Option+R” command to apply FCPX slow motion. Once you have opened the customization menu, manually set the speed rate and duration to how much you want.
Method 3
Drag the timeline cursor to where you want to make a speed change, select “Speed Meter,” and hit “Blade Speed” to create a cut and separate the clip. Make as many cuts as you want to, depending on how many speed changes you require. Now click on the clip whose speed you want changed and select “Custom” from the “Speed Meter” icon. Customize your clips’ speed rate and duration and save the video once you’re done.
Part 3: Wondershare Filmora: A Multi-Purpose Solution to Making Effective Slow-Motion Videos
Final Cut Pro can be difficult for beginners to understand. The tool has a variety of tutorials available online, but it’s still hard for many users to follow them. In this case, Wondershare Filmora is a great option for slow motion and other effects. It is an excellent alternative to final cut slow motion. Filmora offers many more wonderful features that will surely amaze you.
It can assist you in generating engaging content despite just cutting, trimming, and editing videos. With AI integration, this platform can automate your editing tasks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step By Step Guide to Make Slow Motion Videos in Filmora
Unlike Final Cut Pro’s slow motion, Wondershare Filmora is more straightforward to operate. Follow the step-by-step guide below to apply slow-motion effects to your video.
Method 1: Uniform Speed
If you want to adjust the speed and retain its high quality, use the uniform speed option. You can access this option by following the stepwise method below. Using the advanced features, you don’t need any other tool to ensure the video’s original worth:
Step 1Import Your Project and Start a New Project
After launching Filmora, head to its “New Project” option from the home screen. You will enter the main editing screen this way. Import your project in the media panel and then drag it to the timeline.
Step 2Explore Uniform Speed and Adjust the Speed
Go to your video in the timeline and right-click on it. Now, explore the “Uniform Speed” option and tap on it to get an editing panel at the right. From that panel, move the “Speed” slider to the right and get a slow-motion video preview. You can see the “Duration” of the video after slowing it down and adjusting it accordingly.
Step 3Use Advanced Features to Ensure Quality of Videos
Move down and toggle the “Reverse Speed” option if required. You can enable the “Maintain Pitch” and “Ripple Edit” options to enhance the video automatically. Lastly, extend the “AI Frame Interpolation” menu using its downward symbol and choose “Optical Flow.” It will ensure that the video will remain slow with high quality.
Method 2: Speed Ramping
This method aims to bring smooth transitions in slow-motion videos. Instead of an abrupt change, a gradual increase in speed can impose a professional look. So, there are the steps to access this feature and get a preview of smooth playback.
Step 1Discover the Speed Ramping Feature
Access the Speed Ramping option next to the “Uniform Speed” in the right-side editing panel. Alternatively, you can right-click on the video and look for the “Speed Ramping” option from the list.
Step 2Pick a Template for Speed Ramping or Customize It
From the speed ramping section, you can choose any template from 6 options. Also, users can pick the “Customize” option to adjust the speed ramping as desired.
Step 3Use the Render Preview Option for Smooth Playback
To get a high-quality preview of your videos, look for Render Preview. In this regard, go to the top toolbar of the timeline section on the right side. Click the “Render Preview” icon next to the “Copilot Editor.” Wait for a while and get a smooth playback of your slow-motion video.
Integral Features of Filmora
Slowing down videos is easier than slow-mo Final Cut Pro. Filmora automates the process with an optical flow, ensuring the project’s high quality with one click. Without any wait, learn more about some top-rated features in the given section.
1. AI Thumbnail Creator
The AI Thumbnail Creator of Filmora makes thumbnail creation a matter of seconds. The tool is a treasure for YouTubers as it creates appealing thumbnails to attract viewers. It works with machine learning algorithms to detect the 3 best shots out of your video for thumbnail. Besides, there are over 58 thumbnail templates that can be customized after picking the right one.
2. AI Copilot Editing
AI Copilot is your personal assistant who guides you through everything related to Filmora. You can ask about any editing queries, and the AI will tell you the whole procedure within a second. It will also provide you with navigation towards the right feature. The tool is a big help for beginners; it makes using Filmora much faster and easier.
3. Motion Tracking
If you love giving an artistic touch to your videos, then motion tracking is exactly what you need. This feature automatically tracks the object throughout the video. You can add graphics, stickers, or even blur an object in the video. Furthermore, it allows you to add text with the tracked objects, like a name title with a running athlete.
4. Auto Reframe
With the help of the Auto Reframe feature, you can use one video on all social media platforms. The tool reframes your video in such a way that the main object doesn’t get removed. AI allows you to turn your landscape video into a vertical with a 19:6 aspect ratio. It saves you time and the trouble of creating different videos for every platform.
Conclusion
Slow-motion videos have become a trend due to social media, but they have been an essential film factor forever. Because of the rising demand for this effect, developers added the feature to their software. Many apps are developed to provide a slow-motion effect, which makes it tricky to choose one.
This article addresses your problem by showing you the use of final cut slow-motion. You have discovered a much simpler, faster, and effective platform, Wondershare Filmora. With proven statements in this article, it’s been easier to try Filmora and explore it fully instantly.
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- Title: Are You Looking to Make Transparent Background in Canva Then You Can Learn About It in This Article
- Author: Morgan
- Created at : 2024-05-19 05:11:41
- Updated at : 2024-05-20 05:11:41
- Link: https://ai-video-editing.techidaily.com/are-you-looking-to-make-transparent-background-in-canva-then-you-can-learn-about-it-in-this-article/
- License: This work is licensed under CC BY-NC-SA 4.0.
