In 2024, 10 Best Free Video Player for Windows 11

In 2024, 10 Best Free Video Player for Windows 11

Morgan Lv12

10 Best Free Video Player for Windows 11

Whether it’s work or entertainment, you come across videos of different file formats almost daily. It is so annoying that you play a video on your device, and it displays some errors. This is because not every video player is good and up to the mark.

Do you know what way to go in this scenario? Let us guide you. The article below will walk you through the 10 best and free all format video players for PC, which are a must to know in 2024. Let’s begin!

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.14 or later

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Click here to get Filmora for PC by email

List of 10 Best Free Video Players for Win 11

Not every Windows 11 video player supports all file formats, but certain amazing video players are free to use, and additionally, they support a wide range of formats. Let’s discuss them one by one.

1 - Windows 11 Media Player 2 - VLC Media Player
3 - PotPlayer 4 - GOM Player
5 - 5KPlayer 6 - MPV Player
7 - DivX Player 8 - PowerDVD
9 - MediaMonkey 10 - Kodi Player

1. Windows 11 Media Player

For all Windows 11 users, this video player is great news for you because Microsoft has finally released a media player app for Windows 11. With this, the struggle of using a third-party video player will now come to an end.

The user interface for this media player app is sleek, clean, and minimal. The video player for Windows 11 offers a dark mode, semi-transparent materials, accent colors, and other options. Windows 11 Media Player is great and made it to the top 10 because it is an all-format video player for PC, for instance, AVI , WAV, MPG, WMV , MP3, and others.

windows 11 media player

Find a Useful Video Editor to Make Video on Windows 11? Try This Out!

Filmora Video Editor is an expert in creating and editing videoson Windows 11. You can add cool visual effects and popular emojis to decorate your video. Plus, there is a vast media library to add audio and filter! You can edit video with high quality and play with the below video players at anytime!

Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Learn More >

2. VLC Media Player

Do you know about any open-source media players? VLC Media Player is not only an open-source but also a cross-platform multimedia player. This Windows 11 video player supports video compression. Users can play any video files from webcams, discs, and even streams with this video player.

VLC Media Player is famous because it supports almost all file formats and supports codecs like , WMV, MPEG-2, MPEG-4, etc. The media player does not contain ads, user tracking, or spyware. Moreover, the software also offers a video filtration feature. VLC Media Player can also decode videos, and it is highly trusted and widely used.

vlc media player

3. PotPlayer

Are you ready to learn about a media player that can play 360-degree video and 3D videos? We are talking about PotPlayer, a media player developed by a South Korean Internet Company. As the media player supports 3D videos, it also supports various types of 3D glasses for a better experience.

Do you know what else it has? Overlay support and also Direct3D9 Ex Flip Mode. The video player for Windows 11 is compatible with various devices like TV, HDTV, DVD. Along with all this, PotPlayer also supports many subtitle formats like DVD, Blu-Ray, SRT & SMI.

potplayer interface

4. GOM Player

Let’s share another worth trying video player for Windows 11, GOM Player. The media player offers great features like speed control, screen capture, video/audio effects, A-B repeat, etc. Moreover, GOM Player supports a massive list of file formats like MP4 , AVI, MKV , MPG, MOV , and others.

The video player is a practical codec finder with a clean and simple interface. Additionally, the free-to-use video player also supports 360-degree video views. The design of the software is very minimal, with countless features.

gomplayer for windows 11

Best Windows 11 Video Editor

Help you create and edit videos like a pro on Windows 11. Start your creation.

Edit Video Free Edit Video Free Edit Video Free Learn More >

5. 5KPlayer

Do you know any media player that has a built-in video codec library? Well, 5KPlayer does have a codec library that supports different video formats, DVDs, etc. The media player is GPU accelerated and is very powerful. Moreover, it is an HD and 4K video player.

This Windows 11 video player supports a lot of video formats like WEBM, MPEG, WMV, FLV, MP4, and it is free to use. With 5KPlayer, you can easily stream media files as it supports DNLA wireless and AirPlay. The media player can even play ultra-high-definition clips easily.

5kplayer windows 11

6. MPV Player

MPV Player is a top-notch video player for Windows 11. It is free and open-source software. It is famous for its wide range of supported media formats, like DXVA2 and VAAPI too. MPV Player does not have a good interface but still provides basic video controls.

MPV Player is simple and effective at the same time. You won’t find a Windows 11 video player that does not consume a large number of system resources. MPV Player supports scripting like JavaScript and Lua Script, unlike normal media players.

windows 11 mpv player

7. DivX Player

DivX Player is considered the best Windows 11 video player. This software allows playing advanced codecs like HECV, MKV, and AVI. You can play media up to 4K resolution. DivX Player is free software that allows you to stream on DLNA (Digital Living Network Alliance).

The interface for DivX Player might be simple, but they have not compromised on the features provided. DivX Player is the first media player that is offering free playback. It has a built-in media library from which you can keep track of your videos.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

divx player windows 11

8. PowerDVD

PowerDVD is media-playing software that is compatible with Android, iOS, and Windows. It allows you to watch up to 8K resolution media content while providing an amazing cinema-style audio experience. It allows the downloading of videos for offline usage. PowerDVD is of its kind video player for Windows 11.

PowerDVD allows you to share media through the software. It also has cloud storage that is capable of saving 40 HD movies. You can use formats like and AVC along with XAVC-S. XAVC-S is high-definition video playback. You can manage your library, including photos, videos, music, and even DVD movies can be managed through the application.

windows 11 powerdvd windows 11

9. MediaMonkey

MediaMonkey is a digital video player for Windows 11; it allows the users to record and download movies and podcasts. MediaMonkey supports plug-ins for user advantage. Along with using MediaMonkey on Windows, also use it on Android and iOS devices. You can play high-quality audio on your TV, home stereo, or any other device.

Most collectors use MediaMonkey. It allows you to manage 100,000+ audio and media files. You can organize the media you have and keep it in a representable way. MediaMonkey will enable you to share media files between Windows, Android, and Apple devices. It can change audio and video formats as per consumer demand.

mediamonkey interface

10. Kodi Player

Kodi Player is a well-known video player for Windows 11. It is free software to use. Does free mean low quality? Not in Kodi Player’s case. Kodi player allows live sports streams. It is efficient and has a wide range of compatibility. Kodi Player is open-source software for home theatre.

Does Kodi support different file formats? Yes, the Kodi player allows multiple file formats. These formats include MIDI, and WavPack for audio and MP4 and real-time for videos. Kodi Player is not only used as a Window 11 video player; it can play games and record live TV too. You can also do browsing using the Kodi Player.

kodi player for windows 11

Conclusion

We discussed 10 top and free all format video players for PC as we committed. This article will provide great help whenever file-formats bother you. Moving on to a little surprise, let’s share a brilliant video editor, Wondershare Filmora .

The software offers chroma key background, green-screen effect, split-screen effect, and a lot more than this. Filmora is a full-fledged video editor with endless features and limitless editing opportunities. You can add cool and crazy effects, transitions, and titles to your video. Moreover, it has advanced AI portrait features, cut, trim, join, and many more facilities.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.14 or later

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Click here to get Filmora for PC by email

List of 10 Best Free Video Players for Win 11

Not every Windows 11 video player supports all file formats, but certain amazing video players are free to use, and additionally, they support a wide range of formats. Let’s discuss them one by one.

1 - Windows 11 Media Player 2 - VLC Media Player
3 - PotPlayer 4 - GOM Player
5 - 5KPlayer 6 - MPV Player
7 - DivX Player 8 - PowerDVD
9 - MediaMonkey 10 - Kodi Player

1. Windows 11 Media Player

For all Windows 11 users, this video player is great news for you because Microsoft has finally released a media player app for Windows 11. With this, the struggle of using a third-party video player will now come to an end.

The user interface for this media player app is sleek, clean, and minimal. The video player for Windows 11 offers a dark mode, semi-transparent materials, accent colors, and other options. Windows 11 Media Player is great and made it to the top 10 because it is an all-format video player for PC, for instance, AVI , WAV, MPG, WMV , MP3, and others.

windows 11 media player

Find a Useful Video Editor to Make Video on Windows 11? Try This Out!

Filmora Video Editor is an expert in creating and editing videoson Windows 11. You can add cool visual effects and popular emojis to decorate your video. Plus, there is a vast media library to add audio and filter! You can edit video with high quality and play with the below video players at anytime!

Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Learn More >

2. VLC Media Player

Do you know about any open-source media players? VLC Media Player is not only an open-source but also a cross-platform multimedia player. This Windows 11 video player supports video compression. Users can play any video files from webcams, discs, and even streams with this video player.

VLC Media Player is famous because it supports almost all file formats and supports codecs like , WMV, MPEG-2, MPEG-4, etc. The media player does not contain ads, user tracking, or spyware. Moreover, the software also offers a video filtration feature. VLC Media Player can also decode videos, and it is highly trusted and widely used.

vlc media player

3. PotPlayer

Are you ready to learn about a media player that can play 360-degree video and 3D videos? We are talking about PotPlayer, a media player developed by a South Korean Internet Company. As the media player supports 3D videos, it also supports various types of 3D glasses for a better experience.

Do you know what else it has? Overlay support and also Direct3D9 Ex Flip Mode. The video player for Windows 11 is compatible with various devices like TV, HDTV, DVD. Along with all this, PotPlayer also supports many subtitle formats like DVD, Blu-Ray, SRT & SMI.

potplayer interface

4. GOM Player

Let’s share another worth trying video player for Windows 11, GOM Player. The media player offers great features like speed control, screen capture, video/audio effects, A-B repeat, etc. Moreover, GOM Player supports a massive list of file formats like MP4 , AVI, MKV , MPG, MOV , and others.

The video player is a practical codec finder with a clean and simple interface. Additionally, the free-to-use video player also supports 360-degree video views. The design of the software is very minimal, with countless features.

gomplayer for windows 11

Best Windows 11 Video Editor

Help you create and edit videos like a pro on Windows 11. Start your creation.

Edit Video Free Edit Video Free Edit Video Free Learn More >

5. 5KPlayer

Do you know any media player that has a built-in video codec library? Well, 5KPlayer does have a codec library that supports different video formats, DVDs, etc. The media player is GPU accelerated and is very powerful. Moreover, it is an HD and 4K video player.

This Windows 11 video player supports a lot of video formats like WEBM, MPEG, WMV, FLV, MP4, and it is free to use. With 5KPlayer, you can easily stream media files as it supports DNLA wireless and AirPlay. The media player can even play ultra-high-definition clips easily.

5kplayer windows 11

6. MPV Player

MPV Player is a top-notch video player for Windows 11. It is free and open-source software. It is famous for its wide range of supported media formats, like DXVA2 and VAAPI too. MPV Player does not have a good interface but still provides basic video controls.

MPV Player is simple and effective at the same time. You won’t find a Windows 11 video player that does not consume a large number of system resources. MPV Player supports scripting like JavaScript and Lua Script, unlike normal media players.

windows 11 mpv player

7. DivX Player

DivX Player is considered the best Windows 11 video player. This software allows playing advanced codecs like HECV, MKV, and AVI. You can play media up to 4K resolution. DivX Player is free software that allows you to stream on DLNA (Digital Living Network Alliance).

The interface for DivX Player might be simple, but they have not compromised on the features provided. DivX Player is the first media player that is offering free playback. It has a built-in media library from which you can keep track of your videos.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

divx player windows 11

8. PowerDVD

PowerDVD is media-playing software that is compatible with Android, iOS, and Windows. It allows you to watch up to 8K resolution media content while providing an amazing cinema-style audio experience. It allows the downloading of videos for offline usage. PowerDVD is of its kind video player for Windows 11.

PowerDVD allows you to share media through the software. It also has cloud storage that is capable of saving 40 HD movies. You can use formats like and AVC along with XAVC-S. XAVC-S is high-definition video playback. You can manage your library, including photos, videos, music, and even DVD movies can be managed through the application.

windows 11 powerdvd windows 11

9. MediaMonkey

MediaMonkey is a digital video player for Windows 11; it allows the users to record and download movies and podcasts. MediaMonkey supports plug-ins for user advantage. Along with using MediaMonkey on Windows, also use it on Android and iOS devices. You can play high-quality audio on your TV, home stereo, or any other device.

Most collectors use MediaMonkey. It allows you to manage 100,000+ audio and media files. You can organize the media you have and keep it in a representable way. MediaMonkey will enable you to share media files between Windows, Android, and Apple devices. It can change audio and video formats as per consumer demand.

mediamonkey interface

10. Kodi Player

Kodi Player is a well-known video player for Windows 11. It is free software to use. Does free mean low quality? Not in Kodi Player’s case. Kodi player allows live sports streams. It is efficient and has a wide range of compatibility. Kodi Player is open-source software for home theatre.

Does Kodi support different file formats? Yes, the Kodi player allows multiple file formats. These formats include MIDI, and WavPack for audio and MP4 and real-time for videos. Kodi Player is not only used as a Window 11 video player; it can play games and record live TV too. You can also do browsing using the Kodi Player.

kodi player for windows 11

Conclusion

We discussed 10 top and free all format video players for PC as we committed. This article will provide great help whenever file-formats bother you. Moving on to a little surprise, let’s share a brilliant video editor, Wondershare Filmora .

The software offers chroma key background, green-screen effect, split-screen effect, and a lot more than this. Filmora is a full-fledged video editor with endless features and limitless editing opportunities. You can add cool and crazy effects, transitions, and titles to your video. Moreover, it has advanced AI portrait features, cut, trim, join, and many more facilities.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.14 or later

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Click here to get Filmora for PC by email

List of 10 Best Free Video Players for Win 11

Not every Windows 11 video player supports all file formats, but certain amazing video players are free to use, and additionally, they support a wide range of formats. Let’s discuss them one by one.

1 - Windows 11 Media Player 2 - VLC Media Player
3 - PotPlayer 4 - GOM Player
5 - 5KPlayer 6 - MPV Player
7 - DivX Player 8 - PowerDVD
9 - MediaMonkey 10 - Kodi Player

1. Windows 11 Media Player

For all Windows 11 users, this video player is great news for you because Microsoft has finally released a media player app for Windows 11. With this, the struggle of using a third-party video player will now come to an end.

The user interface for this media player app is sleek, clean, and minimal. The video player for Windows 11 offers a dark mode, semi-transparent materials, accent colors, and other options. Windows 11 Media Player is great and made it to the top 10 because it is an all-format video player for PC, for instance, AVI , WAV, MPG, WMV , MP3, and others.

windows 11 media player

Find a Useful Video Editor to Make Video on Windows 11? Try This Out!

Filmora Video Editor is an expert in creating and editing videoson Windows 11. You can add cool visual effects and popular emojis to decorate your video. Plus, there is a vast media library to add audio and filter! You can edit video with high quality and play with the below video players at anytime!

Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Learn More >

2. VLC Media Player

Do you know about any open-source media players? VLC Media Player is not only an open-source but also a cross-platform multimedia player. This Windows 11 video player supports video compression. Users can play any video files from webcams, discs, and even streams with this video player.

VLC Media Player is famous because it supports almost all file formats and supports codecs like , WMV, MPEG-2, MPEG-4, etc. The media player does not contain ads, user tracking, or spyware. Moreover, the software also offers a video filtration feature. VLC Media Player can also decode videos, and it is highly trusted and widely used.

vlc media player

3. PotPlayer

Are you ready to learn about a media player that can play 360-degree video and 3D videos? We are talking about PotPlayer, a media player developed by a South Korean Internet Company. As the media player supports 3D videos, it also supports various types of 3D glasses for a better experience.

Do you know what else it has? Overlay support and also Direct3D9 Ex Flip Mode. The video player for Windows 11 is compatible with various devices like TV, HDTV, DVD. Along with all this, PotPlayer also supports many subtitle formats like DVD, Blu-Ray, SRT & SMI.

potplayer interface

4. GOM Player

Let’s share another worth trying video player for Windows 11, GOM Player. The media player offers great features like speed control, screen capture, video/audio effects, A-B repeat, etc. Moreover, GOM Player supports a massive list of file formats like MP4 , AVI, MKV , MPG, MOV , and others.

The video player is a practical codec finder with a clean and simple interface. Additionally, the free-to-use video player also supports 360-degree video views. The design of the software is very minimal, with countless features.

gomplayer for windows 11

Best Windows 11 Video Editor

Help you create and edit videos like a pro on Windows 11. Start your creation.

Edit Video Free Edit Video Free Edit Video Free Learn More >

5. 5KPlayer

Do you know any media player that has a built-in video codec library? Well, 5KPlayer does have a codec library that supports different video formats, DVDs, etc. The media player is GPU accelerated and is very powerful. Moreover, it is an HD and 4K video player.

This Windows 11 video player supports a lot of video formats like WEBM, MPEG, WMV, FLV, MP4, and it is free to use. With 5KPlayer, you can easily stream media files as it supports DNLA wireless and AirPlay. The media player can even play ultra-high-definition clips easily.

5kplayer windows 11

6. MPV Player

MPV Player is a top-notch video player for Windows 11. It is free and open-source software. It is famous for its wide range of supported media formats, like DXVA2 and VAAPI too. MPV Player does not have a good interface but still provides basic video controls.

MPV Player is simple and effective at the same time. You won’t find a Windows 11 video player that does not consume a large number of system resources. MPV Player supports scripting like JavaScript and Lua Script, unlike normal media players.

windows 11 mpv player

7. DivX Player

DivX Player is considered the best Windows 11 video player. This software allows playing advanced codecs like HECV, MKV, and AVI. You can play media up to 4K resolution. DivX Player is free software that allows you to stream on DLNA (Digital Living Network Alliance).

The interface for DivX Player might be simple, but they have not compromised on the features provided. DivX Player is the first media player that is offering free playback. It has a built-in media library from which you can keep track of your videos.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

divx player windows 11

8. PowerDVD

PowerDVD is media-playing software that is compatible with Android, iOS, and Windows. It allows you to watch up to 8K resolution media content while providing an amazing cinema-style audio experience. It allows the downloading of videos for offline usage. PowerDVD is of its kind video player for Windows 11.

PowerDVD allows you to share media through the software. It also has cloud storage that is capable of saving 40 HD movies. You can use formats like and AVC along with XAVC-S. XAVC-S is high-definition video playback. You can manage your library, including photos, videos, music, and even DVD movies can be managed through the application.

windows 11 powerdvd windows 11

9. MediaMonkey

MediaMonkey is a digital video player for Windows 11; it allows the users to record and download movies and podcasts. MediaMonkey supports plug-ins for user advantage. Along with using MediaMonkey on Windows, also use it on Android and iOS devices. You can play high-quality audio on your TV, home stereo, or any other device.

Most collectors use MediaMonkey. It allows you to manage 100,000+ audio and media files. You can organize the media you have and keep it in a representable way. MediaMonkey will enable you to share media files between Windows, Android, and Apple devices. It can change audio and video formats as per consumer demand.

mediamonkey interface

10. Kodi Player

Kodi Player is a well-known video player for Windows 11. It is free software to use. Does free mean low quality? Not in Kodi Player’s case. Kodi player allows live sports streams. It is efficient and has a wide range of compatibility. Kodi Player is open-source software for home theatre.

Does Kodi support different file formats? Yes, the Kodi player allows multiple file formats. These formats include MIDI, and WavPack for audio and MP4 and real-time for videos. Kodi Player is not only used as a Window 11 video player; it can play games and record live TV too. You can also do browsing using the Kodi Player.

kodi player for windows 11

Conclusion

We discussed 10 top and free all format video players for PC as we committed. This article will provide great help whenever file-formats bother you. Moving on to a little surprise, let’s share a brilliant video editor, Wondershare Filmora .

The software offers chroma key background, green-screen effect, split-screen effect, and a lot more than this. Filmora is a full-fledged video editor with endless features and limitless editing opportunities. You can add cool and crazy effects, transitions, and titles to your video. Moreover, it has advanced AI portrait features, cut, trim, join, and many more facilities.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.14 or later

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Click here to get Filmora for PC by email

List of 10 Best Free Video Players for Win 11

Not every Windows 11 video player supports all file formats, but certain amazing video players are free to use, and additionally, they support a wide range of formats. Let’s discuss them one by one.

1 - Windows 11 Media Player 2 - VLC Media Player
3 - PotPlayer 4 - GOM Player
5 - 5KPlayer 6 - MPV Player
7 - DivX Player 8 - PowerDVD
9 - MediaMonkey 10 - Kodi Player

1. Windows 11 Media Player

For all Windows 11 users, this video player is great news for you because Microsoft has finally released a media player app for Windows 11. With this, the struggle of using a third-party video player will now come to an end.

The user interface for this media player app is sleek, clean, and minimal. The video player for Windows 11 offers a dark mode, semi-transparent materials, accent colors, and other options. Windows 11 Media Player is great and made it to the top 10 because it is an all-format video player for PC, for instance, AVI , WAV, MPG, WMV , MP3, and others.

windows 11 media player

Find a Useful Video Editor to Make Video on Windows 11? Try This Out!

Filmora Video Editor is an expert in creating and editing videoson Windows 11. You can add cool visual effects and popular emojis to decorate your video. Plus, there is a vast media library to add audio and filter! You can edit video with high quality and play with the below video players at anytime!

Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Free Edit Videos on Windows 11 Learn More >

2. VLC Media Player

Do you know about any open-source media players? VLC Media Player is not only an open-source but also a cross-platform multimedia player. This Windows 11 video player supports video compression. Users can play any video files from webcams, discs, and even streams with this video player.

VLC Media Player is famous because it supports almost all file formats and supports codecs like , WMV, MPEG-2, MPEG-4, etc. The media player does not contain ads, user tracking, or spyware. Moreover, the software also offers a video filtration feature. VLC Media Player can also decode videos, and it is highly trusted and widely used.

vlc media player

3. PotPlayer

Are you ready to learn about a media player that can play 360-degree video and 3D videos? We are talking about PotPlayer, a media player developed by a South Korean Internet Company. As the media player supports 3D videos, it also supports various types of 3D glasses for a better experience.

Do you know what else it has? Overlay support and also Direct3D9 Ex Flip Mode. The video player for Windows 11 is compatible with various devices like TV, HDTV, DVD. Along with all this, PotPlayer also supports many subtitle formats like DVD, Blu-Ray, SRT & SMI.

potplayer interface

4. GOM Player

Let’s share another worth trying video player for Windows 11, GOM Player. The media player offers great features like speed control, screen capture, video/audio effects, A-B repeat, etc. Moreover, GOM Player supports a massive list of file formats like MP4 , AVI, MKV , MPG, MOV , and others.

The video player is a practical codec finder with a clean and simple interface. Additionally, the free-to-use video player also supports 360-degree video views. The design of the software is very minimal, with countless features.

gomplayer for windows 11

Best Windows 11 Video Editor

Help you create and edit videos like a pro on Windows 11. Start your creation.

Edit Video Free Edit Video Free Edit Video Free Learn More >

5. 5KPlayer

Do you know any media player that has a built-in video codec library? Well, 5KPlayer does have a codec library that supports different video formats, DVDs, etc. The media player is GPU accelerated and is very powerful. Moreover, it is an HD and 4K video player.

This Windows 11 video player supports a lot of video formats like WEBM, MPEG, WMV, FLV, MP4, and it is free to use. With 5KPlayer, you can easily stream media files as it supports DNLA wireless and AirPlay. The media player can even play ultra-high-definition clips easily.

5kplayer windows 11

6. MPV Player

MPV Player is a top-notch video player for Windows 11. It is free and open-source software. It is famous for its wide range of supported media formats, like DXVA2 and VAAPI too. MPV Player does not have a good interface but still provides basic video controls.

MPV Player is simple and effective at the same time. You won’t find a Windows 11 video player that does not consume a large number of system resources. MPV Player supports scripting like JavaScript and Lua Script, unlike normal media players.

windows 11 mpv player

7. DivX Player

DivX Player is considered the best Windows 11 video player. This software allows playing advanced codecs like HECV, MKV, and AVI. You can play media up to 4K resolution. DivX Player is free software that allows you to stream on DLNA (Digital Living Network Alliance).

The interface for DivX Player might be simple, but they have not compromised on the features provided. DivX Player is the first media player that is offering free playback. It has a built-in media library from which you can keep track of your videos.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

divx player windows 11

8. PowerDVD

PowerDVD is media-playing software that is compatible with Android, iOS, and Windows. It allows you to watch up to 8K resolution media content while providing an amazing cinema-style audio experience. It allows the downloading of videos for offline usage. PowerDVD is of its kind video player for Windows 11.

PowerDVD allows you to share media through the software. It also has cloud storage that is capable of saving 40 HD movies. You can use formats like and AVC along with XAVC-S. XAVC-S is high-definition video playback. You can manage your library, including photos, videos, music, and even DVD movies can be managed through the application.

windows 11 powerdvd windows 11

9. MediaMonkey

MediaMonkey is a digital video player for Windows 11; it allows the users to record and download movies and podcasts. MediaMonkey supports plug-ins for user advantage. Along with using MediaMonkey on Windows, also use it on Android and iOS devices. You can play high-quality audio on your TV, home stereo, or any other device.

Most collectors use MediaMonkey. It allows you to manage 100,000+ audio and media files. You can organize the media you have and keep it in a representable way. MediaMonkey will enable you to share media files between Windows, Android, and Apple devices. It can change audio and video formats as per consumer demand.

mediamonkey interface

10. Kodi Player

Kodi Player is a well-known video player for Windows 11. It is free software to use. Does free mean low quality? Not in Kodi Player’s case. Kodi player allows live sports streams. It is efficient and has a wide range of compatibility. Kodi Player is open-source software for home theatre.

Does Kodi support different file formats? Yes, the Kodi player allows multiple file formats. These formats include MIDI, and WavPack for audio and MP4 and real-time for videos. Kodi Player is not only used as a Window 11 video player; it can play games and record live TV too. You can also do browsing using the Kodi Player.

kodi player for windows 11

Conclusion

We discussed 10 top and free all format video players for PC as we committed. This article will provide great help whenever file-formats bother you. Moving on to a little surprise, let’s share a brilliant video editor, Wondershare Filmora .

The software offers chroma key background, green-screen effect, split-screen effect, and a lot more than this. Filmora is a full-fledged video editor with endless features and limitless editing opportunities. You can add cool and crazy effects, transitions, and titles to your video. Moreover, it has advanced AI portrait features, cut, trim, join, and many more facilities.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Practical Way to Resize Video in Handbrake

Videos are a great medium to share thoughts, concepts, guides, and memories, but regardless of how far technology has come getting them online can pose an issue sometimes. These obstacles often tend to be because either a video clip is too long or the amount of data in it is so high that the service just cannot upload the file to its servers and make it available for the intended receiver.

To solve this issue, users often need to resize a video so that the data cap, which behaved as a restriction, is no longer applicable. Now, there exist multiple software that can do this, and most video editor programs include the ability to export videos in less data-hungry sizes or formats.

So, if you ever face a similar issue, here is a guide on how you can resize videos via Handbrake and Wondershare Filmora. The former is a lightweight tool perfect for batch resizing videos, while the latter is a powerful free video editing software.

How to resize video with Handbrake

Open Handbrake and follow the steps listed below.

Once open, the software will present you with options to either import a single video file for resize or a whole batch via folder selection.

Note: If you do not have Handbrake, you can download it by visiting the official website. Also, you will need Windows .NET Framework 6.0 to use Handbrake. If your system does not have the correct config Handbrake will let you know and fail to launch.

Once you have imported the video file, the software will present you with two choices.

  • Option 1: Use a preset available in the application — the best choice for beginners to choose for beginners.
  • Option 2: Set a custom resolution via the Dimensions Tab.

Note: To ensure the resize is perfect, find out which file format plays best with the end location of your video and convert the video clip to that version.

resize-video-in-handbrake

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Choose a Preset in Handbrake.

resize-video-in-handbrake

Step 3: Click on Start Encode after choosing the desired preset.

resize-video-in-handbrake

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

resize-video-in-handbrake

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

resize-video-in-handbrake

resize-video-in-handbrake

How to Resize Video via Option 2

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

resize-video-in-handbrake

resize-video-in-handbrake

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

resize-video-in-handbrake

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

resize-video-in-handbrake

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

resize-video-in-handbrake

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

resize-video-in-handbrake

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

resize-video-in-handbrake

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

resize-video-in-handbrake

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

resize-video-in-handbrake

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Choose a Preset in Handbrake.

resize-video-in-handbrake

Step 3: Click on Start Encode after choosing the desired preset.

resize-video-in-handbrake

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

resize-video-in-handbrake

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

resize-video-in-handbrake

resize-video-in-handbrake

How to Resize Video via Option 2

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

resize-video-in-handbrake

resize-video-in-handbrake

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

resize-video-in-handbrake

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

resize-video-in-handbrake

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

resize-video-in-handbrake

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

resize-video-in-handbrake

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

resize-video-in-handbrake

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

resize-video-in-handbrake

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

resize-video-in-handbrake

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Choose a Preset in Handbrake.

resize-video-in-handbrake

Step 3: Click on Start Encode after choosing the desired preset.

resize-video-in-handbrake

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

resize-video-in-handbrake

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

resize-video-in-handbrake

resize-video-in-handbrake

How to Resize Video via Option 2

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

resize-video-in-handbrake

resize-video-in-handbrake

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

resize-video-in-handbrake

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

resize-video-in-handbrake

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

resize-video-in-handbrake

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

resize-video-in-handbrake

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

resize-video-in-handbrake

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

resize-video-in-handbrake

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

resize-video-in-handbrake

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

How your screen will look once you have imported a video file.

How to Resize Video via Option 1

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Choose a Preset in Handbrake.

resize-video-in-handbrake

Step 3: Click on Start Encode after choosing the desired preset.

resize-video-in-handbrake

Step 4: Wait for the Encode to finish. The application shows progress in a bar at the bottom of the screen.

resize-video-in-handbrake

Step 5: Click on Browse in the bottom right corner to enter the Save File dialogue. At this point, you can set a file name and select a new save location.

resize-video-in-handbrake

resize-video-in-handbrake

How to Resize Video via Option 2

Step 1: Import Video File by choosing

  • Single Import, or
  • Batch Import

resize-video-in-handbrake

Step 2: Click on the Dimensions Tab to open up a dialog box that will let you edit video resolution.

resize-video-in-handbrake

resize-video-in-handbrake

The Dimensions Dialog Box

Step 3: Modify resolution to ensure the clip you get is in the right setup.

Note: If you see 1920 x 1080 on your screen, the first number (1920) stands for the width of the video file, while the second number (1080) stands for the height.

resize-video-in-handbrake

Tip

The one thing to keep in mind while using Option 2 is to ensure that the aspect ratio of the video file is maintained; this will prevent the final video from looking like its skewed and prevent it from becoming too tall or too wide

Via Option 2 you can also add borders to the final video if desired, while resizing it to your liked resolution.

An easier way to resize video with Wondershare Filmora

While the resize feature in Handbrake is capable of working on multiple video files at once, the user interface of the application may seem daunting to some. Hence, if you’re just starting to learn, we recommend accessing more user-friendly software, say Wondershare Filmora Video Editor . You can resize videos in the video editor by following the steps we have detailed below.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Just keep in mind, when using WonderShare Filmora the resize option appears at the end of the video editing process — during the export action.

Step 1: Import a video file into Wondershare Filmora.

resize-video-in-handbrake

Step 2: Drag the video file onto the timeline and then choose Export from the top bar.

Author’s Notes: Here, I recommend using the Export to Device option as having a local copy which you then manually upload to services like YouTube is a process that you can have more control over.

resize-video-in-handbrake

Step 3: Choose the video file format (marked in Red) and then choose the resolution you require (marked in Yellow).

resize-video-in-handbrake

Tip

If you press on the settings tab (marked in Yellow, in the image above) and choose custom you can modify more aspects of your video file. Including the configuration used by the audio components.

resize-video-in-handbrake

Choose Custom under the Settings Option to customise Video Details with more precision

Step 4: Click on Export once you’ve decided on the resolution.

resize-video-in-handbrake

With this you will now have a video file that has been resized to a size or converted to a format that will hopefully function well with your desired platform.

Note: You can also reset the resolution of an entire project before hand in Wondershare Filmora by choosing the right configuration from the Project Settings option, found under the File Tab.

resize-video-in-handbrake

The Bottom Line

Having read this piece, you may have noticed that software capable of resizing videos can prove quite useful. Wondershare Filmora is this, plus a lot more, its convenient and intuitive user interface is also something we believe will feel welcoming to users. Speaking of Handbrake, while effective and great for batch encoding — if you want to resize more than one video we recommend having Handbrake handy — its bare-bones interface can be intimidating. Regardless, both programs are convenient to utilize and perfectly capable of doing the task at hand with relative ease.

Are You Looking for the Best Way to Add Subtitles to Your Video? The Top SRT File Creators Can Help You Do That

One of the ways that you can engage with all audiences even those who don’t speak your language is to add subtitles to your video. But it can be very frustrating when you don’t know how to do that. To successfully add subtitles to a video, you need a functioning STR file creator.

This is a program that will generate the SRT file that contains the subtitle and add it to your video. In this article, we will look at some of the best SRT file creators to choose from.

What is an SRT File?

An SRT file is a file that contains the content on a video in text format as well as the timing of the words and the order in which they show up on the video. It is one of the most popular captioning file formats in use today.

The SRT file only contains the subtitle information and must be used in combination with the video to be effective. When it is displayed correctly and loaded on a compatible video platform an SRT file can actually increase the effectiveness of the video’s content.

Best SRT File Creators

The following are just some of the best SRT file creators that you can use to generate an SRT file for your video;

YouTube Creator Studio

YouTube Creator Studio is a platform that YouTube content creators can use to upload their videos, manage their content, and even check the video stats. It is also a great solution for the creation and management of SRT files that add subtitles to the YouTube videos on the creator’s YouTube account.

youtube creator studio

It has numerous different solutions designed to help content creators get all the content they need and programs to teach them how to monetize the content on their channels.

Key Features

  • It is the best way to manage content on YouTube
  • It has numerous resources to create a successful channel
  • You can use it to create and deploy SRT files
  • It has numerous additional resources including programs and tips on growing an audience

Kapwing

Kapwing is a simple online tool that you can use to create an SRT file for your video. Because it is an online solution, you don’t need to install any programs on your computer to use it. It has a very pleasant user interface that makes the process of creating SRT very easy, even for a long video.

kapwing video editor

Key Features

  • You can preview the subtitles in real-time
  • The easy-to-use interface makes SRT file creation very easy.
  • It also has an auto-generation feature that uses AI to create the SRT file and is very accurate.

Clideo SRT File Editor

Clideo is a very popular SRT editor that you can use to create and edit an SRT file for tur video. One of the greatest advantages of choosing Clideo over other solutions is that it supports a wide range of fonts, giving you the ability to customize the subtitle creation process to fit your unique video.

clideo srt file editor

It also supports a wide range of video formats and can be used to add subtitles to various types of videos including movies, video clips, and more.

Key Features

  • It has very many colors and fonts to choose from
  • It works very well for most types of videos
  • You can use it to create new subtitles or edit existing ones
  • There are a lot of text effects to choose from

Filmora

Filmora is a program that allows you to add subtitles to a video in a few simple steps. But it is also a professional video editor that can be used to edit a video in numerous ways such as adding effects and even trimming away sections of the video.

filmora video editor

You can also use Filmora to change the location of the subtitles, add color to the text, and even chose a different font to use for the subtitles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Features

  • It gives you a lot of fonts and colors to choose from
  • You can create subtitles from scratch or edit existing subtitles
  • You can use it to change the positioning of the text
  • It is easily and accurately synchronizes the text and the video

AVIAddXSubs

AVIAddXSubs is a simple and effective solution for adding subtitles to any video. While it cannot be used to create subtitles, you can use it to accurately add a subtitle file to a movie or video. The user interface is not very friendly, but it is a simple way to edit SRT files.

aviaddxsubs

Key Features

  • You can edit up to 8 subtitles at the same time
  • It easily configures different aspects of the SRT file including text color, position or even adding outlines to the text.

Subtitle Workshop

This tool can create subtitles from scratch and even convert other subtitles files to SRT format as well as edit the content of any subtitle file. It is a fast tool, able to process up to 60 subtitles at once and all subtitles it creates are very accurate.

subtitle workshop

Key Features

  • It has a built-in video player to preview the subtitles as you create them
  • You can create as well as edit existing SRT files
  • It has numerous tools including spell check, time sync, undo and redo buttons and find and replace features.

Wave.video

This is an online SRT creator that will create and generate the subtitles file automatically. It can very easily transcribe even the largest of videos and sync the resultant subtitle to the video very accurately. It also allows you to customize the video in various ways. Other than SRT, you can also create subtitles in other formats including VTT and TXT.

wavevideo

Key Features

  • Video transcription is done automatically
  • It can translate the subtitles to more than 128 languages
  • It easily synchronizes the video and the subtitles
  • It has a simple user interface that makes subtitle generation very easy.

veed.io SRT Editor

This is another online tool that you can use to generate an SRT file for your video. It is easy to use, especially because you don’t have to install any programs on your computer to create subtitles. The user interface simplifies the process, but this tool also offers a lot of options such as adjusting the format and font of the text on the SRT file.

veedio

Key Features

  • It supports a large number of audio and video formats
  • The synchronization of the video and the subtitles is very accurate.
  • The subtitles can be generated automatically.

**How Do I create an SRT File?

The only way you can create an SRT file to add subtitles to your video is to use an SRT file generator. One of the tools we have describes above should be able to help you although you may want to ensure that the solution you choose will create the subtitles accurately. The automatic creators are probably a great option if the video is very long and you don’t want to spend a long time trying to get the subtitles just right.

**How Do I Make an SRT File for Free?

You can make an SRT file for free. In fact, some of the solutions that we have outlined above can allow you to create an SRT file for free. But we must warn you that while free solutions will work, they are often very difficult to use and you may find that you are spending a lot of time creating an SRT file for a single video.

**What Programs Can Create an SRT File?

Well, there are very many tools that you can use to create an SRT file and many of them work very well. Some of the best have been listed here in this article. But perhaps the most effective tool to create an SRT file for your video is a tool like Wondershare Filmora. This is because it is also a video editor and therefore has a higher chance of generating an accurate and more customized subtitle file.

SRT files can be a great way to share your content with a wider audience as they are designed to make video content available to people who speak a different language. Now you have a way to create the best SRT files for your video.

Kapwing

Kapwing is a simple online tool that you can use to create an SRT file for your video. Because it is an online solution, you don’t need to install any programs on your computer to use it. It has a very pleasant user interface that makes the process of creating SRT very easy, even for a long video.

kapwing video editor

Key Features

  • You can preview the subtitles in real-time
  • The easy-to-use interface makes SRT file creation very easy.
  • It also has an auto-generation feature that uses AI to create the SRT file and is very accurate.

Clideo SRT File Editor

Clideo is a very popular SRT editor that you can use to create and edit an SRT file for tur video. One of the greatest advantages of choosing Clideo over other solutions is that it supports a wide range of fonts, giving you the ability to customize the subtitle creation process to fit your unique video.

clideo srt file editor

It also supports a wide range of video formats and can be used to add subtitles to various types of videos including movies, video clips, and more.

Key Features

  • It has very many colors and fonts to choose from
  • It works very well for most types of videos
  • You can use it to create new subtitles or edit existing ones
  • There are a lot of text effects to choose from

Filmora

Filmora is a program that allows you to add subtitles to a video in a few simple steps. But it is also a professional video editor that can be used to edit a video in numerous ways such as adding effects and even trimming away sections of the video.

filmora video editor

You can also use Filmora to change the location of the subtitles, add color to the text, and even chose a different font to use for the subtitles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Features

  • It gives you a lot of fonts and colors to choose from
  • You can create subtitles from scratch or edit existing subtitles
  • You can use it to change the positioning of the text
  • It is easily and accurately synchronizes the text and the video

AVIAddXSubs

AVIAddXSubs is a simple and effective solution for adding subtitles to any video. While it cannot be used to create subtitles, you can use it to accurately add a subtitle file to a movie or video. The user interface is not very friendly, but it is a simple way to edit SRT files.

aviaddxsubs

Key Features

  • You can edit up to 8 subtitles at the same time
  • It easily configures different aspects of the SRT file including text color, position or even adding outlines to the text.

Subtitle Workshop

This tool can create subtitles from scratch and even convert other subtitles files to SRT format as well as edit the content of any subtitle file. It is a fast tool, able to process up to 60 subtitles at once and all subtitles it creates are very accurate.

subtitle workshop

Key Features

  • It has a built-in video player to preview the subtitles as you create them
  • You can create as well as edit existing SRT files
  • It has numerous tools including spell check, time sync, undo and redo buttons and find and replace features.

Wave.video

This is an online SRT creator that will create and generate the subtitles file automatically. It can very easily transcribe even the largest of videos and sync the resultant subtitle to the video very accurately. It also allows you to customize the video in various ways. Other than SRT, you can also create subtitles in other formats including VTT and TXT.

wavevideo

Key Features

  • Video transcription is done automatically
  • It can translate the subtitles to more than 128 languages
  • It easily synchronizes the video and the subtitles
  • It has a simple user interface that makes subtitle generation very easy.

veed.io SRT Editor

This is another online tool that you can use to generate an SRT file for your video. It is easy to use, especially because you don’t have to install any programs on your computer to create subtitles. The user interface simplifies the process, but this tool also offers a lot of options such as adjusting the format and font of the text on the SRT file.

veedio

Key Features

  • It supports a large number of audio and video formats
  • The synchronization of the video and the subtitles is very accurate.
  • The subtitles can be generated automatically.

**How Do I create an SRT File?

The only way you can create an SRT file to add subtitles to your video is to use an SRT file generator. One of the tools we have describes above should be able to help you although you may want to ensure that the solution you choose will create the subtitles accurately. The automatic creators are probably a great option if the video is very long and you don’t want to spend a long time trying to get the subtitles just right.

**How Do I Make an SRT File for Free?

You can make an SRT file for free. In fact, some of the solutions that we have outlined above can allow you to create an SRT file for free. But we must warn you that while free solutions will work, they are often very difficult to use and you may find that you are spending a lot of time creating an SRT file for a single video.

**What Programs Can Create an SRT File?

Well, there are very many tools that you can use to create an SRT file and many of them work very well. Some of the best have been listed here in this article. But perhaps the most effective tool to create an SRT file for your video is a tool like Wondershare Filmora. This is because it is also a video editor and therefore has a higher chance of generating an accurate and more customized subtitle file.

SRT files can be a great way to share your content with a wider audience as they are designed to make video content available to people who speak a different language. Now you have a way to create the best SRT files for your video.

Kapwing

Kapwing is a simple online tool that you can use to create an SRT file for your video. Because it is an online solution, you don’t need to install any programs on your computer to use it. It has a very pleasant user interface that makes the process of creating SRT very easy, even for a long video.

kapwing video editor

Key Features

  • You can preview the subtitles in real-time
  • The easy-to-use interface makes SRT file creation very easy.
  • It also has an auto-generation feature that uses AI to create the SRT file and is very accurate.

Clideo SRT File Editor

Clideo is a very popular SRT editor that you can use to create and edit an SRT file for tur video. One of the greatest advantages of choosing Clideo over other solutions is that it supports a wide range of fonts, giving you the ability to customize the subtitle creation process to fit your unique video.

clideo srt file editor

It also supports a wide range of video formats and can be used to add subtitles to various types of videos including movies, video clips, and more.

Key Features

  • It has very many colors and fonts to choose from
  • It works very well for most types of videos
  • You can use it to create new subtitles or edit existing ones
  • There are a lot of text effects to choose from

Filmora

Filmora is a program that allows you to add subtitles to a video in a few simple steps. But it is also a professional video editor that can be used to edit a video in numerous ways such as adding effects and even trimming away sections of the video.

filmora video editor

You can also use Filmora to change the location of the subtitles, add color to the text, and even chose a different font to use for the subtitles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Features

  • It gives you a lot of fonts and colors to choose from
  • You can create subtitles from scratch or edit existing subtitles
  • You can use it to change the positioning of the text
  • It is easily and accurately synchronizes the text and the video

AVIAddXSubs

AVIAddXSubs is a simple and effective solution for adding subtitles to any video. While it cannot be used to create subtitles, you can use it to accurately add a subtitle file to a movie or video. The user interface is not very friendly, but it is a simple way to edit SRT files.

aviaddxsubs

Key Features

  • You can edit up to 8 subtitles at the same time
  • It easily configures different aspects of the SRT file including text color, position or even adding outlines to the text.

Subtitle Workshop

This tool can create subtitles from scratch and even convert other subtitles files to SRT format as well as edit the content of any subtitle file. It is a fast tool, able to process up to 60 subtitles at once and all subtitles it creates are very accurate.

subtitle workshop

Key Features

  • It has a built-in video player to preview the subtitles as you create them
  • You can create as well as edit existing SRT files
  • It has numerous tools including spell check, time sync, undo and redo buttons and find and replace features.

Wave.video

This is an online SRT creator that will create and generate the subtitles file automatically. It can very easily transcribe even the largest of videos and sync the resultant subtitle to the video very accurately. It also allows you to customize the video in various ways. Other than SRT, you can also create subtitles in other formats including VTT and TXT.

wavevideo

Key Features

  • Video transcription is done automatically
  • It can translate the subtitles to more than 128 languages
  • It easily synchronizes the video and the subtitles
  • It has a simple user interface that makes subtitle generation very easy.

veed.io SRT Editor

This is another online tool that you can use to generate an SRT file for your video. It is easy to use, especially because you don’t have to install any programs on your computer to create subtitles. The user interface simplifies the process, but this tool also offers a lot of options such as adjusting the format and font of the text on the SRT file.

veedio

Key Features

  • It supports a large number of audio and video formats
  • The synchronization of the video and the subtitles is very accurate.
  • The subtitles can be generated automatically.

**How Do I create an SRT File?

The only way you can create an SRT file to add subtitles to your video is to use an SRT file generator. One of the tools we have describes above should be able to help you although you may want to ensure that the solution you choose will create the subtitles accurately. The automatic creators are probably a great option if the video is very long and you don’t want to spend a long time trying to get the subtitles just right.

**How Do I Make an SRT File for Free?

You can make an SRT file for free. In fact, some of the solutions that we have outlined above can allow you to create an SRT file for free. But we must warn you that while free solutions will work, they are often very difficult to use and you may find that you are spending a lot of time creating an SRT file for a single video.

**What Programs Can Create an SRT File?

Well, there are very many tools that you can use to create an SRT file and many of them work very well. Some of the best have been listed here in this article. But perhaps the most effective tool to create an SRT file for your video is a tool like Wondershare Filmora. This is because it is also a video editor and therefore has a higher chance of generating an accurate and more customized subtitle file.

SRT files can be a great way to share your content with a wider audience as they are designed to make video content available to people who speak a different language. Now you have a way to create the best SRT files for your video.

Kapwing

Kapwing is a simple online tool that you can use to create an SRT file for your video. Because it is an online solution, you don’t need to install any programs on your computer to use it. It has a very pleasant user interface that makes the process of creating SRT very easy, even for a long video.

kapwing video editor

Key Features

  • You can preview the subtitles in real-time
  • The easy-to-use interface makes SRT file creation very easy.
  • It also has an auto-generation feature that uses AI to create the SRT file and is very accurate.

Clideo SRT File Editor

Clideo is a very popular SRT editor that you can use to create and edit an SRT file for tur video. One of the greatest advantages of choosing Clideo over other solutions is that it supports a wide range of fonts, giving you the ability to customize the subtitle creation process to fit your unique video.

clideo srt file editor

It also supports a wide range of video formats and can be used to add subtitles to various types of videos including movies, video clips, and more.

Key Features

  • It has very many colors and fonts to choose from
  • It works very well for most types of videos
  • You can use it to create new subtitles or edit existing ones
  • There are a lot of text effects to choose from

Filmora

Filmora is a program that allows you to add subtitles to a video in a few simple steps. But it is also a professional video editor that can be used to edit a video in numerous ways such as adding effects and even trimming away sections of the video.

filmora video editor

You can also use Filmora to change the location of the subtitles, add color to the text, and even chose a different font to use for the subtitles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Features

  • It gives you a lot of fonts and colors to choose from
  • You can create subtitles from scratch or edit existing subtitles
  • You can use it to change the positioning of the text
  • It is easily and accurately synchronizes the text and the video

AVIAddXSubs

AVIAddXSubs is a simple and effective solution for adding subtitles to any video. While it cannot be used to create subtitles, you can use it to accurately add a subtitle file to a movie or video. The user interface is not very friendly, but it is a simple way to edit SRT files.

aviaddxsubs

Key Features

  • You can edit up to 8 subtitles at the same time
  • It easily configures different aspects of the SRT file including text color, position or even adding outlines to the text.

Subtitle Workshop

This tool can create subtitles from scratch and even convert other subtitles files to SRT format as well as edit the content of any subtitle file. It is a fast tool, able to process up to 60 subtitles at once and all subtitles it creates are very accurate.

subtitle workshop

Key Features

  • It has a built-in video player to preview the subtitles as you create them
  • You can create as well as edit existing SRT files
  • It has numerous tools including spell check, time sync, undo and redo buttons and find and replace features.

Wave.video

This is an online SRT creator that will create and generate the subtitles file automatically. It can very easily transcribe even the largest of videos and sync the resultant subtitle to the video very accurately. It also allows you to customize the video in various ways. Other than SRT, you can also create subtitles in other formats including VTT and TXT.

wavevideo

Key Features

  • Video transcription is done automatically
  • It can translate the subtitles to more than 128 languages
  • It easily synchronizes the video and the subtitles
  • It has a simple user interface that makes subtitle generation very easy.

veed.io SRT Editor

This is another online tool that you can use to generate an SRT file for your video. It is easy to use, especially because you don’t have to install any programs on your computer to create subtitles. The user interface simplifies the process, but this tool also offers a lot of options such as adjusting the format and font of the text on the SRT file.

veedio

Key Features

  • It supports a large number of audio and video formats
  • The synchronization of the video and the subtitles is very accurate.
  • The subtitles can be generated automatically.

**How Do I create an SRT File?

The only way you can create an SRT file to add subtitles to your video is to use an SRT file generator. One of the tools we have describes above should be able to help you although you may want to ensure that the solution you choose will create the subtitles accurately. The automatic creators are probably a great option if the video is very long and you don’t want to spend a long time trying to get the subtitles just right.

**How Do I Make an SRT File for Free?

You can make an SRT file for free. In fact, some of the solutions that we have outlined above can allow you to create an SRT file for free. But we must warn you that while free solutions will work, they are often very difficult to use and you may find that you are spending a lot of time creating an SRT file for a single video.

**What Programs Can Create an SRT File?

Well, there are very many tools that you can use to create an SRT file and many of them work very well. Some of the best have been listed here in this article. But perhaps the most effective tool to create an SRT file for your video is a tool like Wondershare Filmora. This is because it is also a video editor and therefore has a higher chance of generating an accurate and more customized subtitle file.

SRT files can be a great way to share your content with a wider audience as they are designed to make video content available to people who speak a different language. Now you have a way to create the best SRT files for your video.

Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

Walmart- Inventory Control

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

Snap- City Painter

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

Asos- See My Fit

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

Pull & Bear Console Game

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

Burberry- Olympia Pop Up at Harrods

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

IKEA Studio Application

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

Amazon- Hair Coloring and Amazon Salon

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

Amazon- Gucci- Virtual Sneakers

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

Wayfair- View in Room

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

Machine A- Virtual Concept Store

Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Ending Thoughts

Augmented reality is an interactive means of integrating the real world with digitally simulated components.

There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Also read:

  • Title: In 2024, 10 Best Free Video Player for Windows 11
  • Author: Morgan
  • Created at : 2024-05-19 05:11:44
  • Updated at : 2024-05-20 05:11:44
  • Link: https://ai-video-editing.techidaily.com/in-2024-10-best-free-video-player-for-windows-11/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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In 2024, 10 Best Free Video Player for Windows 11