Do You Want to Experiment with Various Sky Backgrounds for Your Footage? Learn About Sky Replacement After Effects in This Article with a Step-by-Step Guide

Replacing Sky After Effects can change the essence of your videos with an authentic feel. In sci-fi movies, the colors of the sky add a dramatic, intense, or soft touch to videos. In scenes of war, peace, crime, and love, skies represent the theme. Shooting outdoors cannot always capture the essence of the sky. Replacing skies can help with covering over-exposed or under-exposed skies.

In this article, the focus of the discussion is how to replace Sky After Effects. Users can also learn about the advantages of using background replacers. If you want to learn sky replacement in After Effects, there is an instruction manual. It will give you some tips and tricks for replacing and adjusting the sky. At the end, we will discuss another software for replacing video backgrounds .

Sky Replacement A cross-platform works like magic for background removal or sky replacement photos!

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Part 1: What Are the Benefits of Having Video Background Replacers?

Along with enhancing the creative element in videos, background replacers help with more. Users can integrate them for both personal and professional uses. The following section will give a sneak peek at the advantages of background removers:

1. Privacy and Concealment

Video background removers extract the real surroundings, which addresses privacy concerns. In addition, they conceal any mess or imperfections in your background.

2. Maintains Professional Appearance

They help you set up professional backgrounds for Zoom meetings or Google Classrooms. In this way, they maintain the professional element of your videos.

3. Marketing Consistency

When it comes to marketing, they help choose a reliable background for the brand. The background becomes the identity of the brand and maintains its consistency.

4. Creative Expression in Movies

In the media industry, backgrounds like the sky help express the emotion of an actor or a mass. If there is anger, the sky will turn red; if there is peace, it will have a calm outlook.

5. Audience Engagement and Focus

A well-aligned background increases the audience’s focus on the theme of the video. This is because irrelevant backgrounds can catch the audience’s interest and distract them.

Part 2: Top Guide Explaining How to Replace Sky in Adobe After Effects?

Do you want to elevate the graphics of your videos professionally? Adobe After Effects is an ideal software for it as it helps professionals to edit films. It offers multiple animations for titles and videos like revolve, rotate, and more. In addition, you can overlap videos with precision using its Rotoscope feature.

There are built-in effects and features to ease the editing process for you. In addition, you can do custom settings in it and save them as presets. One of its many specifications is that it is an elite background remover and replacement. It enables a seamless addition of the sky in the background. We have mentioned the step-by-step procedure of After Effects replace Sky below:

Procedure 1: Removing Video Background

Step 1: After bringing your video to the timeline, navigate towards the top search bar at the left. In the Effects Control option, search for the “Extractor” effect and add it. Then, change the “Channel” of this effect to your “Blue” or “Luminance.” Change the position of both sliders there to remove and feather the background.

Step 2: To avoid removing parts other than the sky, duplicate this video to the timeline. From the bottom video, eliminate the extractor effect. Navigate towards the top toolbar and select the “Mask” option. Create a mask around the ground at the bottom of the video. In the timeline, click the “Mask Path” option to create the mask throughout the video.

Step 3: Now, select the top video in the timeline and search for “Key Cleaner.” Adjust the values of options under the key cleaner for precision.

Step 4: If there are still some spaces left, use the “Simple Choker” effect to correct them. You can find it using the search bar and adjust the given values.

Procedure 2: 3D Camera Tracking

Step 1: Now, duplicate the video again on the timeline and remove all its effects. Afterward, add a “3D Camera Tracker” in it. Then click “Analyze” and let the tracker analyze your video.

Step 2: Next, select any three points from the footage and right-click on them. From the drop-down menu, select “Create Null and Camera” or “Create Solid and Camera.”

Procedure 3: Replacing the Sky

Step 1: Import the video of your sky and bring it to the timeline. Bring the sky in the back of your footage and change it to a 3D layer. Afterward, change the “Position” of your sky from the timeline. We recommend you set the values as far away as possible for realistic effect.

Step 2: Once you have set the sky’s position, navigate towards the timeline panel again. From there, change the “Scale” of the background to set according to your footage. Afterward, see if the sky needs any flipping. This is because you must align the bright parts of the sky with the bright parts of the ground.

Procedure 4: Color Matching

Step 1: Play with the color setting elements like “Saturation” or “Lightness.” Change the position of their sliders to observe the changes in your footage.

Step 2: Right-click on the timeline and add “New > Adjustment Layer” for settling colors. Afterward, see the preview of your video and export it.

Part 3: Wondershare Filmora: A Breath-taking Alternative to Replacing Backgrounds in Videos

For those who find sky replacement in After Effects difficult, there are alternatives. One of the simplest alternatives to replace sky is Wondershare Filmora . It is a video editor driven by AI technology with multiple effects and presets. Filmora keeps updating its functionalities, and it has recently launched the V13 upgrade. There was the addition of multiple AI tools and enhanced effects for creativity purposes.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora’s video background remover uses AI to extract the background with precision. Afterward, users can replace it with Filmora’s pre-assembled background collection. There are multiple colors, gradients, and other replacements for the background. The integration of AI has eliminated the human effort of cutting out background.

Step-by-Step Guide on Replacing Backgrounds in Filmora

Unlike replacing Sky After Effects, it keeps the background changing process simpler. In this guide, we will remove the background first and then replace it. Here is the step-by-step procedure to replace the background using this alternative:

Step 1Create a New Project to Import Media

First, install Wondershare Filmora on your device and launch it. Afterward, use the “New Project” button to start a project and enter its editing interface. Use the “Ctrl +I” keys to import your video and drop it on the timeline.

Step 2Enable the Smart Cutout Option

In the timeline panel, select the video and navigate towards the right-side settings panel. Afterwards, go to the “AI Tools” section under the “Video” tab. From there, enable the “Smart Cutout” option and click the Start button below.

Step 3Start Removing Background

In the Smart Cutout Video window, use the brush to mark the object you want in the video. The AI will auto-select the rest of the object. After that, hit the “Click to start Smart Cutout” option, and it will initiate. Then, click the “Save” button to save the background, removing settings.

Step 4Replace a Background and Export Video

Once the background has been removed, click this video in the timeline. Hover the cursor towards the right settings panel and access the “Video > Basic” tab. Scroll down to find the “Backgrounds” section and enable it. In the “Type” section, select the background type and choose from the options to add. Once you have added the background, click the “Export” button to save this video.

Conclusion

The article emphasized the importance of video background removers and their benefits. In addition, we discussed replacing sky After Effects in detail. In the end, we provided a simple alternative for those looking for it. This is because Adobe After Effects might have a technical editing interface.

Wondershare Filmora, on the other hand, can carry on the process with efficiency and simplicity. If you haven’t yet used this software, visit its website to download it. There are other features that help with uplifting the content. You will also find the detailed user guides to use those functions.

Free Download Free Download Learn More

Part 1: What Are the Benefits of Having Video Background Replacers?

Along with enhancing the creative element in videos, background replacers help with more. Users can integrate them for both personal and professional uses. The following section will give a sneak peek at the advantages of background removers:

1. Privacy and Concealment

Video background removers extract the real surroundings, which addresses privacy concerns. In addition, they conceal any mess or imperfections in your background.

2. Maintains Professional Appearance

They help you set up professional backgrounds for Zoom meetings or Google Classrooms. In this way, they maintain the professional element of your videos.

3. Marketing Consistency

When it comes to marketing, they help choose a reliable background for the brand. The background becomes the identity of the brand and maintains its consistency.

4. Creative Expression in Movies

In the media industry, backgrounds like the sky help express the emotion of an actor or a mass. If there is anger, the sky will turn red; if there is peace, it will have a calm outlook.

5. Audience Engagement and Focus

A well-aligned background increases the audience’s focus on the theme of the video. This is because irrelevant backgrounds can catch the audience’s interest and distract them.

Part 2: Top Guide Explaining How to Replace Sky in Adobe After Effects?

Do you want to elevate the graphics of your videos professionally? Adobe After Effects is an ideal software for it as it helps professionals to edit films. It offers multiple animations for titles and videos like revolve, rotate, and more. In addition, you can overlap videos with precision using its Rotoscope feature.

There are built-in effects and features to ease the editing process for you. In addition, you can do custom settings in it and save them as presets. One of its many specifications is that it is an elite background remover and replacement. It enables a seamless addition of the sky in the background. We have mentioned the step-by-step procedure of After Effects replace Sky below:

Procedure 1: Removing Video Background

Step 1: After bringing your video to the timeline, navigate towards the top search bar at the left. In the Effects Control option, search for the “Extractor” effect and add it. Then, change the “Channel” of this effect to your “Blue” or “Luminance.” Change the position of both sliders there to remove and feather the background.

Step 2: To avoid removing parts other than the sky, duplicate this video to the timeline. From the bottom video, eliminate the extractor effect. Navigate towards the top toolbar and select the “Mask” option. Create a mask around the ground at the bottom of the video. In the timeline, click the “Mask Path” option to create the mask throughout the video.

Step 3: Now, select the top video in the timeline and search for “Key Cleaner.” Adjust the values of options under the key cleaner for precision.

Step 4: If there are still some spaces left, use the “Simple Choker” effect to correct them. You can find it using the search bar and adjust the given values.

Procedure 2: 3D Camera Tracking

Step 1: Now, duplicate the video again on the timeline and remove all its effects. Afterward, add a “3D Camera Tracker” in it. Then click “Analyze” and let the tracker analyze your video.

Step 2: Next, select any three points from the footage and right-click on them. From the drop-down menu, select “Create Null and Camera” or “Create Solid and Camera.”

Procedure 3: Replacing the Sky

Step 1: Import the video of your sky and bring it to the timeline. Bring the sky in the back of your footage and change it to a 3D layer. Afterward, change the “Position” of your sky from the timeline. We recommend you set the values as far away as possible for realistic effect.

Step 2: Once you have set the sky’s position, navigate towards the timeline panel again. From there, change the “Scale” of the background to set according to your footage. Afterward, see if the sky needs any flipping. This is because you must align the bright parts of the sky with the bright parts of the ground.

Procedure 4: Color Matching

Step 1: Play with the color setting elements like “Saturation” or “Lightness.” Change the position of their sliders to observe the changes in your footage.

Step 2: Right-click on the timeline and add “New > Adjustment Layer” for settling colors. Afterward, see the preview of your video and export it.

Part 3: Wondershare Filmora: A Breath-taking Alternative to Replacing Backgrounds in Videos

For those who find sky replacement in After Effects difficult, there are alternatives. One of the simplest alternatives to replace sky is Wondershare Filmora . It is a video editor driven by AI technology with multiple effects and presets. Filmora keeps updating its functionalities, and it has recently launched the V13 upgrade. There was the addition of multiple AI tools and enhanced effects for creativity purposes.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora’s video background remover uses AI to extract the background with precision. Afterward, users can replace it with Filmora’s pre-assembled background collection. There are multiple colors, gradients, and other replacements for the background. The integration of AI has eliminated the human effort of cutting out background.

Step-by-Step Guide on Replacing Backgrounds in Filmora

Unlike replacing Sky After Effects, it keeps the background changing process simpler. In this guide, we will remove the background first and then replace it. Here is the step-by-step procedure to replace the background using this alternative:

Step 1Create a New Project to Import Media

First, install Wondershare Filmora on your device and launch it. Afterward, use the “New Project” button to start a project and enter its editing interface. Use the “Ctrl +I” keys to import your video and drop it on the timeline.

Step 2Enable the Smart Cutout Option

In the timeline panel, select the video and navigate towards the right-side settings panel. Afterwards, go to the “AI Tools” section under the “Video” tab. From there, enable the “Smart Cutout” option and click the Start button below.

Step 3Start Removing Background

In the Smart Cutout Video window, use the brush to mark the object you want in the video. The AI will auto-select the rest of the object. After that, hit the “Click to start Smart Cutout” option, and it will initiate. Then, click the “Save” button to save the background, removing settings.

Step 4Replace a Background and Export Video

Once the background has been removed, click this video in the timeline. Hover the cursor towards the right settings panel and access the “Video > Basic” tab. Scroll down to find the “Backgrounds” section and enable it. In the “Type” section, select the background type and choose from the options to add. Once you have added the background, click the “Export” button to save this video.

Conclusion

The article emphasized the importance of video background removers and their benefits. In addition, we discussed replacing sky After Effects in detail. In the end, we provided a simple alternative for those looking for it. This is because Adobe After Effects might have a technical editing interface.

Wondershare Filmora, on the other hand, can carry on the process with efficiency and simplicity. If you haven’t yet used this software, visit its website to download it. There are other features that help with uplifting the content. You will also find the detailed user guides to use those functions.

Are You Convincingly Fascinated by the Whole Idea of Augmented Reality and Want to Level up Your Marketing Skills with an AR Integration? Rest Assured, You’ve Found the Right Place

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Different Ways to Crop TikTok Video in High-Quality

TikTok videos are popular and always trending on various platforms. If you want to use or share a TikTok video by removing unwanted elements from it, you would require to crop it. Moreover, you would be able to manage the aspect ratio and the size of the video. It will also help you in producing a better composition of your video by highlighting a specific part.

Therefore, you must properly know about the cropping of a TikTok video. To learn how to crop video on TikTok, this article will provide detailed steps for mobile devices and desktop platforms.

Part 1: How to Crop Videos on TikTok on iPhone and Android

Each phone has a built-in feature through which users can crop or edit videos within a few taps. On your Android and iPhone, you can crop TikTok videos without using the additional editor. Read this section carefully to learn the steps for cropping TikTok videos to the aspect ratio of 9:16 on iPhone and Android.

For iPhone

Step 1: On your iPhone, open your gallery and scroll down to find your desired video. Afterward, tap on the “Edit” option in the top-right corner.

Step 2: Now, you will be able to find all the tools located at the bottom of the screen. Select the “Crop” icon given at the bottom right and then adjust the video. You can also change the aspect ratio by accessing the “Aspect Ratio” icon on the top toolbar. To save the changes, tap on the “Done” button.

For Android

Step 1: On your Android phone, open the gallery and locate the video you want to crop. Tap on the “Edit” option to open the editing section.

Step 2: Select the “Crop” option and remove the unwanted parts from your video. Once you are done, tap on the “Tick” icon to save the changes.

Part 2: How to Crop Videos on TikTok with the Third-party App

If you find your video blurry after cropping it on your phone, you won’t be able to post it on TikTok. Thus, you would need a third-party app like Filmora , which you can download on iOS and Android devices. It’s a friendly video editor through which you can modify your TikTok videos without affecting their original quality.

You can also add visual effects and filters to make the colors of the video prominent and vibrant. It has an easy-to-use interface, so you can edit your videos on its timeline without complications. Moreover, it offers a professional crop feature through which you can manage your video’s aspect ratio. You can choose different aspect ratios from the given options to adjust the frame accordingly.

Steps to Crop TikTok Video Using Filmora

Have you ever used Filmora app before? This section will guide you on how to crop TikTok videos through the Filmora app on your phone.

Step 1: Create a New Filmora Project

Launch Filmora on your phone and tap “New Project” to import your video. Choose the video from your phone and tap on “Import.”

Step 2: Access the Crop Tool

Once done, tap on the “Trim” option and select the “Crop” feature to change the TikTok aspect ratio. After adjusting the aspect ratio, preferably, tap on the “Tick” icon to save the changes. After editing, choose the “Export” button to save or share your video.

Part 3: How to Crop Videos on TikTok on Desktop

Some people don’t prefer mobile apps for editing or cropping TikTok videos. That’s why people use desktop software to crop their videos on a larger screen. Fortunately, Wondershare Filmora is also available for desktop platforms that can be launched on Windows and Mac operating systems. Moreover, TikTok is also available on browsers, so you can directly upload the video on TikTok after editing it on TikTok.

Online video editors can also be preferred for video cropping. They can be accessed from any web browser through an active internet connection. Thus, you can also use online video editors as a reliable solution to crop TikTok videos.

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Conclusion

During filming videos, you may capture unnecessary objects, which can ruin the whole impression. To post flawless videos on TikTok, use the crop feature to eliminate all unwanted elements. In this article, we have provided comprehensive steps on how to crop TikTok videos on mobile devices. To fetch high-quality results, you should try Wondershare Filmora on desktop and mobile devices.

Conclusion

During filming videos, you may capture unnecessary objects, which can ruin the whole impression. To post flawless videos on TikTok, use the crop feature to eliminate all unwanted elements. In this article, we have provided comprehensive steps on how to crop TikTok videos on mobile devices. To fetch high-quality results, you should try Wondershare Filmora on desktop and mobile devices.

Cropping Videos in Final Cut Pro [Step by Step]

“Storytelling at its most powerful”, - words we read on the first page of the official web-site of Final Cut Pro, non-linear video editing software program which runs on Mac computers. The software lets us to log and transfer videos onto a hard drive, where it can be edited, processed, and output to a wide variety of formats. Final Cut Pro is so advanced that it is used by hobbyist filmmakers and industry professionals in TV, Film, and media. Anyone can get a free trial of the software for their Macs, but, to purchase directly from the Mac App Store it costs $299.99. It’s evident that Final Cut Pro can’t be downloaded, installed, and thus used on Windows, which is unfortunate, but for Mac users, it’s a very powerful video editing software.

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

What are the features this advanced computer program offers to Mac users? – itreads on the web-site of Final Cut Pro:

• Object Tracker and Cinematic mode;
• Blazing pro performance;
• Editing, audio, motion graphics, color grading, and delivery;
• The best plug-ins, effects, and tools from leading developers.

One of the most impressive things about Final Cut Pro is that through it, you can create 2D and 3D titles right in the program, apply and modify filters, and use the built-in chroma key for high-quality green- and blue-screen effects. But, one should not be alarmed when it comes to experience and knowledge in editing – even though Final Cut Pro seems so advanced with its powerful tools and the possibilities it contains, it is designed for easy use and can be used by amateurs as well as professionals.

The interface, which, when it comes to editing, is one of the most important aspects (if not the main one!), seems quite standard - an ordinary window configuration, sidebar with libraries, events, projects, collections… If you want to know more about the basics of Final Cut Pro, it would be helpful to watch a beginner tutorial , with the length of only 20 minutes, an introduction of the whole program.

Anyway, the main topic of this article is about cropping – how to crop a video in Final Cut Pro? If you are a Mac user and have this program installed on your computer, and you as well have a footage where you want to remove some portions of the video and adjust the size of the cropped clip within a certain area, this article is for you. Even though cropping is especially used when it comes to the images, it is extremely helpful in certain situations about the video clips, as well. So, let’s dive into each step of cropping in Final Cut Pro!

Steps to crop a video in Final Cut Pro

After getting Final Cut Pro ready to work in and opening it, you need to start as always, as in any other software: Of course, choose Import Media.

The software will ask your permission to access files in your computer, so, in order to import some, guess you have to click on OK.

Then, it will let you choose your file – but not by opening the new window (as in most cases), rather, you can choose file within the software.

Once you have your file(s) chosen, you need to find Import Selected button on the down and right.

This will lead you towards the editor again, but if you try to drag and drop your file into the sequence, the program will not follow this simple order…

This is because what the window below reads and looks like – it offers you create a New Project first. So, you need to hit it.

This will create the sequence where you can add the video you have already selected and imported from your media.

Now, it’s time to find where the cropping option is. It’s quite simple – look at the icon below and a little left of the screen where your video clip shows, click on it and you will see three options: Transform, Crop, and Distort. Needless to say, you will choose crop in this case, even if other options sound quite interesting, too!

Choosing Crop also gives you three options: Trim, Crop, and Ken Burns. Stick with the Crop again!

You will notice the kind of rulers on the angles of the video clip – they are there so you can crop your footage manually, by holding and moving them with your cursor to your liking.

Of course, if you direct your cursor in the middle of the cropped video, you can move the whole cropping window around it, so you can find the area where you intend to crop better.

And when the selected area is ready, you need to click on Done button on the right top side of the screen. If you are not satisfied with the result, you can take the step back, by clicking on Reset button right next to Done and modify the area again.

On the right side of the screen, you notice a window where Crop is also written. Alongside it, if you hover over the option with your mouse, you will see the word: Show. Clicking on it will let you crop the video from each side from there, too.

There, you can “play around” with Left, Right, Top, and Bottom sides.

In the process, if you are unsure or you want to compare the original video to the cropped version of it, keep in mind that you can uncheck the Crop button.

Finally, when you feel the result is what you have imagined, you can proceed to saving your work. For it to be done, you need to now find an Export button top right of the whole editor, and then, choose Export File (or else, if that’s what you are willing to do).

The next step would be Export Settings. You will see a new window which has three sections: Info, Settings, and Roles. The most important one here would be considered Settings, where you choose your preferred Format, Video Codec, Resolution, Color Space, Audio Format, and Action.

When you click on Next, you then choose the Name of your project and the location where you want to save it exactly.

Then you click on Save, and in a short amount of time, you have your new cropped video where you chose to save it! So, that’s it with cropping in the Final Cut Pro!

An easier way to crop a video in Wondershare Filmora

When it comes down to Mac, we can also discussed another program which is available on Mac as well as Windows operating system. This software is Filmora Video Editor , which is a simple yet sophisticated video editor that empowers the stories with everything a video editor program can offer to its users. On its official web-site, Filmora is declared as the best video editor, which allows you to edit videos with minimal effort (and isn’t that exactly what one wants when trying to just crop a video?..), enhance videos with 800+ stunning effects, unleash creativity with Hollywood effects, and, import and export in almost any format. One can say that the interface looks quite like that of Final Cut Pro…

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

So, shall we imagine we use Wondershare Filmora X to crop our video, what would be the steps to do it?..

Needless to say, downloading and installing the software is the first step. To add files, you need to click on Import Media Files Here.

Choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence, you will see little icons and find a Crop one.

Click on it and a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video.

So, in this article, we got to know to software Final Cut Pro better and learned about how to crop our footage using this program; we also discussed how to do the same in Wondershare Filmora X, shall we need a different software.

And now, you can choose your preferred one and follow these step, or, why not try both?..

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