How to Create Intro with Legend Intro Maker

What makes the viewers get hooked to a video? Experts say the intro is the decider. That is why video creators focus on creating stunning intro videos. The intro of your video creates the first impression for the viewers. How do you make an intro video stand out? You need a great intro maker and your creativity skill.

Legend Intro Maker is a popular choice among Android smartphone users. You will come across loads of intro maker apps. But Legend Intro Maker clearly stands out. That is why it is highly rated on Play Stores. You can create a high-quality intro and outro video in simple steps. We will illustrate how to create intro videos with mobile legends intro maker.

Part 1. Basic Info of Legend Intro Maker

Legend Intro Maker is an Android app available on Play Stores. You can create cool intro and outro videos. There are stunning intro video templates available. You can select and customize them to create an intro video on the go. Besides, you can design amazing animated text videos. The app is useful for creating videos from your photos.

Here are the top features of Legend Intro Maker.

• Choose from intro maker animation templates.
• Over hundred text animation presets.
• Add background photos and videos.
• Amazing text font styles and effects.
• Export videos in HD and full-HD videos.
• Super intuitive user interface.
• Easy to share on social media apps.

Here are the technical specifications of Legend Intro Maker.

App Version: 1.4

Released Date: 26-09-2018

Last Updated: 28-10-2021

Download Size: 18 MB

OS Compatibility: Android 4.4 and above

Download link: https://play.google.com/store/apps/details?id=com.textonvideo.animated.animatedtext&hl=en\_US&gl=US

Part 2. How to Create Intro with Legend Intro Maker

Legend Video Maker is a versatile intro video maker app. You can create text intro videos with cool effects and animations. The app comes with loads of intro video templates. You have to choose one to get started. Thereafter, you can customize the template as per your requirements. You can also start from scratch and add background and text. Thereafter, you can animate texts and objects easily. Here are the steps to create an intro with the Legend video intro maker app.

Step1 Go for Legend gaming intro download from Play Stores. You can also download Legend intro maker mod apk file. Thereafter, you can install the apk file on your phone.

Step2 Launch the Legend app and choose an intro video template. You will see different categories of templates. You can choose any to get started.

Step3 When you choose a template, it gets downloaded immediately. Tap on the Edit Animation button to customize the template.

Step4 Tap on the Intro option located at the bottom. Select a suitable intro video template as per your video content niche.

Step5 Go to the Text option at the bottom and edit the texts and titles. You can go to the Font option to change the text font.

Step6 Finally, check the preview and tap on the Export button. Select the video resolution as per your preference. The intro video will get saved in the Phone gallery.

Part 3. Legend Intro Maker PC Alternative

If you want to create intro videos on your PC, you need a Legend Intro Maker PC alternative. We recommend Wondershare Filmora as the best alternative to mobile Legends Intro Maker. Filmora is a popular premium video editor. Filmora comes with a wide range of intro video templates. There are loads of text effects and animations present.

You can customize all the templates and presets. The video editor allows you to make creative intro videos in simple steps. Filmora happens to be the most popular intro video maker among YouTubers. You can export intro videos in 4K resolution. Filmora is available for Windows and macOS users. Here are the steps to create intro videos with Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora on your computer. Launch Filmora and click on Create New Project from the welcome screen. Otherwise, go to File> New Project and select an aspect ratio to get started.

Step2 Click on the Titles option from the top bar. Go to the Openers option from the left panel. Select any intro video template as per your preference. Drag and drop it onto the timeline.

Step3 Double-click on the intro video layer. Edit the default text and type in your titles. From the left panel, select any text style as per your preference.

Step4 You can go to the Animation tab and select any animation from the left panel. Double-click on the selected animation to apply. Thereafter, you can move around the texts on the Program window to place them properly. Finally, click on Ok button.

Conclusion

If you are looking for an intro video maker app, Legend video intro maker is a superb choice. You can create stunning intro videos in simple step by step method. If you are a computer user, you cannot use Legend app. We recommend Wondershare Filmora as the best alternative to Legend video intro maker. You can create stunning intro videos with Filmora with simple steps.

Free Download For macOS 10.14 or later

Step1 Download and install Wondershare Filmora on your computer. Launch Filmora and click on Create New Project from the welcome screen. Otherwise, go to File> New Project and select an aspect ratio to get started.

Step2 Click on the Titles option from the top bar. Go to the Openers option from the left panel. Select any intro video template as per your preference. Drag and drop it onto the timeline.

Step3 Double-click on the intro video layer. Edit the default text and type in your titles. From the left panel, select any text style as per your preference.

Step4 You can go to the Animation tab and select any animation from the left panel. Double-click on the selected animation to apply. Thereafter, you can move around the texts on the Program window to place them properly. Finally, click on Ok button.

Conclusion

If you are looking for an intro video maker app, Legend video intro maker is a superb choice. You can create stunning intro videos in simple step by step method. If you are a computer user, you cannot use Legend app. We recommend Wondershare Filmora as the best alternative to Legend video intro maker. You can create stunning intro videos with Filmora with simple steps.

[Learn] Top Best Free LUTs For Premiere Pro

Videos and images are essential digital media for storing memories, moments, and special occasions. Hence, you cannot compromise on the quality of your visual content. So, it’s necessary to use free LUTs Premiere Pro that upgrades content visual quality. In this article, you will find 15 different types of LUT effects . So, start making your videos and photos attractive again.

Part 1: What Are LUTs? What Are They Used For?

LUTs, known as Look-Up Tables, enhance the quality of photos and videos. Meanwhile, LUTs are involved in color grading, computer graphics, and image processing. In color grading, you can use Premiere Pro LUTs for color correction and enhancement. Within computer graphics, LUTs have been used within color hue, saturation, and brightness. In image processing, you can use LUTs for color thresholding and inversion.

Uses of LUT Premiere Pro

• Color Enhancement: With available color wheels, LUTs allow for enhancing the colors of photos and videos. This way, users can highlight the shadows, highlights, and mid-tones. For vlogs or landscape films, color wheels are essential in enhancing visual quality.
• Effects & Filters: By using special effects and filters, add a new touch to your visual content. Hence, your video or photo will be improved with appropriate reflections, lighting, and colors. With a unique appearance, make your visual content more enchanting.
• Adjust Intensity: LUTs allow customizing intensity within applied filters and color gradients. So, users can adjust hue, brightness, and saturation within the 0 – 100% range. Thus, as a user, you can set a darker or lighter tone for your visual media.
• Theme Personalization: Apply visualized LUTs themes within different resources in high-quality color schemas. Hence, you can make your photo or video look blurry, colorful, retro, sharpening, etc.

Empower your videos with a new mood using different LUTs. Filmora now offers 800+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: LUTs are Good for Which Profession and Why?

With the advancement of digital technology, the need for enhanced graphical media is rising. Meanwhile, LUT Adobe Premiere Pro is great for upscaling photo and video quality. Hence, LUTs can be an ideal solution for optimizing work in different professions, including:

1. Video Production

Within film industries, video and film production is common. Thereafter, using LUTs Adobe Premiere Pro is a perfect option for color grading. Hence, film directors can correct, adjust, or enhance colors across scenes. This saves time during the video editing process.

2. Advertising

LUTs are a great source of visual enhancement for the advertising industry. Since they allow adjusting colors of advertising content like clips, posters, and brochures. When marketing content is appealing, there will be more audience engagement and sales.

3. Photography

Photographers can use LUTs to add special styles and effects to their photographs. This way, they can increase their photography standards with more enchanting looks. With improved color vision, correction, and grading, LUTs are great for photography.

4. Broadcasting

The broadcasters are required to adjust the colors of their live shows or streaming. Thus, using LUTs can save time from deep video editing. Using LUTs, they can apply filters to improve the visual quality of live videos.

Part 3: Best Free LUTs For Premiere Pro That Can Be Used

The internet has many options when choosing the best free LUTs for Premiere Pro. Similarly, you can get confused as a user. After all, selecting suitable LUTs can be difficult. Thus, here you’ll find 15 top colors preset Premiere Pro LUTs:

1. Custom Styled LUTs

If you have log footage with flat looks, these custom-styled LUTs are a great solution. There’re 13 different LUT profiles in this LUT Premiere Pro free pack. Meanwhile, you can easily customize video color gradients. The color presets are unique with their standard color curve. By tweaking settings and adjusting intensity, you can customize LUTs.

2. Cinematic LUTs for Premiere Pro

Improvise your video colors with Cinematic LUTs for Premiere Pro. This LUTs Premiere Pro pack comes with unique cinematic effects. This means you can improve your video engagement with cinematic style and color. There are 8 special filters that are very easy to implement into your videos. So even if you’re a beginner, you can use this LUT pack.

3. Free Vintage LUT for Premiere Pro

This Premiere Pro-free LUTs pack is a perfect solution for video styling. So you can enhance your videos with special colors and unique gradients. This way, you can add natural looks to your video with personalized saturation. With a range of color filters, this LUT pack can offer enhanced video upscaling.

4. Fashion LUTs

If you’re inspired by fashion, blend fashionable looks into your videos. Hence, your videos will look more professional with these Fashion LUTs. There are 15 Premiere LUTs presets for extending video color grading. This way, your videos will look more cinematic with extended styling. Meanwhile, it’s easy to download LUTs for Premiere Pro on your device.

5. Free Reign Sample LUT

Blend creativity into your videos with Free Reign Sample LUT. This LUT color preset Premiere Pro pack has multiple color presets. With each preset, there comes a unique filter with a different color gradient. So you can style your videos in appealing textures, teal, and saturation. For photography or videography, this LUT pack is an ideal solution.

6. Carbon Sample LUT

Add carbon contrast to your videos using the carbon Premiere Pro LUTs free pack. There are special carbon effects that utilize advanced color grading. This way, you can make your videos more interesting and engaging. The availability of different color arts ensures cinematic looks with specialized saturation. This LUT can be integrated into any video type.

7. Grecian Ideal LUTs

With 9 different color gradients, upgrade your videos using this LUTs pack. Meanwhile, you can use these LUTs in Adobe Premiere Pro or any program. By using these LUTs, you’ll experience unique color styling in your videos. If you are a photographer, these LUTs will help enhance your pictures and snaps. After all, there are special filters in this LUT pack Premiere Pro.

8. Instagram LUTs Color Filters Preset

Instagram is a popular video and image-sharing platform. Thus, it’s essential to transform your visual media with specialized Instagram LUTs. After all, these LUTs transform your content with special filters in unique colors. In total, there are 12 filters, and all of them are unique. So you can choose any filter preset in this free LUTs premiere pack.

9. Lutify Me 7 Free LUTs

Add life to your visual content with the Lutify LUTs pack. There are 7 different LUTs for upscaling color schemas in your photos and videos. All these LUTs utilize unique and enticing cinematography with extended color grading. Thus, you can adjust tone and contrast as needed. Meanwhile, you will not face any problems using this free premiere LUTs pack.

10. IWLTBAP 10 Free LUTs

Experience ultimate cinematic effects with IWLTBAP Free LUTs. There are 10 free LUTs, and more than 290 color presets. Thus, you can easily enhance the visual quality of your photos and videos. This LUTs for Premiere Pro free download pack is an ideal choice for color grading. Meanwhile, all the color elements are based on providing cinematic touch.

11. Free Edgy LUT Pack

Edge your favorite visual content with enchanting looks. This free-edge LUT pack comprises 5 different LUTs to make your videos special. With unique color correction, these LUTs have magical gradients in them. Thus, the quality of your pictures and videos will improve. The color schemas will also improve using this LUTs Premiere Pro pack.

12. Sports LUTs

Lift your sports enthusiasm with a special sports LUTs pack. By using these free LUTs for Premiere Pro, add sports-like filters to videos. After all, there are special filters with color presets to enhance visual quality. This way, your videos will start looking more attractive with retouching colors. Even your darker videos will appear more transparent.

13. Universal LUTs Pack

Make your video starting more visually appealing with Universal LUTs Pack. After all, there are a bunch of filters presets that offer color correction and enhancement. Hence, your videos will be transformed into special art. Meanwhile, your videography could get a huge boost with scintillating colors. Using this LUT color preset Premiere Pro is simple and convenient.

14. SB Wedding LUTs Pack

Weddings are momentous occasions, and they involve both videography and photography. By using the SB Wedding LUTs pack, now add different color elements to wedding visuals. There are unique romantic tones, color schemas, and 12 video LUTs. All these video LUTs are unique, with special color presets in different styles. Making weddings memorable is what this free LUTs premiere pack achieves.

15. 8 Movie Look LUTs

Movies are entertaining and unique because of cinematic color styles. With this movie LUTs pack, experience 8 different movie color presets. The identification of LUTs is taken from movies. Thus, they can turn your simple videos into ultimate movies. Meanwhile, this LUTs Adobe Premiere Pro pack can upscale video colors in multiple schemas.

Bonus Part: Finding the Best Free LUTs in Wondershare Filmora

Video editing is a way to enhance the quality of videos in an optimal way. Wondershare Filmora is a perfect video editor that provides instant solutions to upscale video. There are different elements, effects, stickers, and other filters to upgrade your video’s visual look. Meanwhile, the availability of LUTs allows users to extend the color patterns and textures of their videos.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Wondershare Filmora contained more than 800 LUTs in different styles and tones. However, the exquisite video editing software has added more, taking its number above 800+ LUTs for optimizing color enhancement in your videos.

Key Features of Wondershare Filmora

• Color Sharpening: Filmora allows you to adjust the color sharpness of videos. It’s done by setting color blur and base as required. The feature is ideal if you want to record events or broadcast videos.
• Cover Optimization: You can create and optimize your video covers with Wondershare Filmora. Enhancing video covers with special LUTs, elements, text styles, and other effects is simpler.
• Effect Mask: There is also an option to use masking effects. You can use video overlays to modify, duplicate, hide, or reveal footage. The objects in the video can be covered using different shapes.

Conclusion

Colors are unique pieces of elements that gain attention at a glance. Similarly, adding colors to videos can make them more impressive and appealing. By using LUTs, you can optimize the color styling of your videos. After all, LUTs can enhance color saturation, brightness, lightning, and tone. Meanwhile, Wondershare Filmora equips the best LUTs for Premiere Pro in many gradients.

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: LUTs are Good for Which Profession and Why?

With the advancement of digital technology, the need for enhanced graphical media is rising. Meanwhile, LUT Adobe Premiere Pro is great for upscaling photo and video quality. Hence, LUTs can be an ideal solution for optimizing work in different professions, including:

1. Video Production

Within film industries, video and film production is common. Thereafter, using LUTs Adobe Premiere Pro is a perfect option for color grading. Hence, film directors can correct, adjust, or enhance colors across scenes. This saves time during the video editing process.

2. Advertising

LUTs are a great source of visual enhancement for the advertising industry. Since they allow adjusting colors of advertising content like clips, posters, and brochures. When marketing content is appealing, there will be more audience engagement and sales.

3. Photography

Photographers can use LUTs to add special styles and effects to their photographs. This way, they can increase their photography standards with more enchanting looks. With improved color vision, correction, and grading, LUTs are great for photography.

4. Broadcasting

The broadcasters are required to adjust the colors of their live shows or streaming. Thus, using LUTs can save time from deep video editing. Using LUTs, they can apply filters to improve the visual quality of live videos.

Part 3: Best Free LUTs For Premiere Pro That Can Be Used

The internet has many options when choosing the best free LUTs for Premiere Pro. Similarly, you can get confused as a user. After all, selecting suitable LUTs can be difficult. Thus, here you’ll find 15 top colors preset Premiere Pro LUTs:

1. Custom Styled LUTs

If you have log footage with flat looks, these custom-styled LUTs are a great solution. There’re 13 different LUT profiles in this LUT Premiere Pro free pack. Meanwhile, you can easily customize video color gradients. The color presets are unique with their standard color curve. By tweaking settings and adjusting intensity, you can customize LUTs.

2. Cinematic LUTs for Premiere Pro

Improvise your video colors with Cinematic LUTs for Premiere Pro. This LUTs Premiere Pro pack comes with unique cinematic effects. This means you can improve your video engagement with cinematic style and color. There are 8 special filters that are very easy to implement into your videos. So even if you’re a beginner, you can use this LUT pack.

3. Free Vintage LUT for Premiere Pro

This Premiere Pro-free LUTs pack is a perfect solution for video styling. So you can enhance your videos with special colors and unique gradients. This way, you can add natural looks to your video with personalized saturation. With a range of color filters, this LUT pack can offer enhanced video upscaling.

4. Fashion LUTs

If you’re inspired by fashion, blend fashionable looks into your videos. Hence, your videos will look more professional with these Fashion LUTs. There are 15 Premiere LUTs presets for extending video color grading. This way, your videos will look more cinematic with extended styling. Meanwhile, it’s easy to download LUTs for Premiere Pro on your device.

5. Free Reign Sample LUT

Blend creativity into your videos with Free Reign Sample LUT. This LUT color preset Premiere Pro pack has multiple color presets. With each preset, there comes a unique filter with a different color gradient. So you can style your videos in appealing textures, teal, and saturation. For photography or videography, this LUT pack is an ideal solution.

6. Carbon Sample LUT

Add carbon contrast to your videos using the carbon Premiere Pro LUTs free pack. There are special carbon effects that utilize advanced color grading. This way, you can make your videos more interesting and engaging. The availability of different color arts ensures cinematic looks with specialized saturation. This LUT can be integrated into any video type.

7. Grecian Ideal LUTs

With 9 different color gradients, upgrade your videos using this LUTs pack. Meanwhile, you can use these LUTs in Adobe Premiere Pro or any program. By using these LUTs, you’ll experience unique color styling in your videos. If you are a photographer, these LUTs will help enhance your pictures and snaps. After all, there are special filters in this LUT pack Premiere Pro.

8. Instagram LUTs Color Filters Preset

Instagram is a popular video and image-sharing platform. Thus, it’s essential to transform your visual media with specialized Instagram LUTs. After all, these LUTs transform your content with special filters in unique colors. In total, there are 12 filters, and all of them are unique. So you can choose any filter preset in this free LUTs premiere pack.

9. Lutify Me 7 Free LUTs

Add life to your visual content with the Lutify LUTs pack. There are 7 different LUTs for upscaling color schemas in your photos and videos. All these LUTs utilize unique and enticing cinematography with extended color grading. Thus, you can adjust tone and contrast as needed. Meanwhile, you will not face any problems using this free premiere LUTs pack.

10. IWLTBAP 10 Free LUTs

Experience ultimate cinematic effects with IWLTBAP Free LUTs. There are 10 free LUTs, and more than 290 color presets. Thus, you can easily enhance the visual quality of your photos and videos. This LUTs for Premiere Pro free download pack is an ideal choice for color grading. Meanwhile, all the color elements are based on providing cinematic touch.

11. Free Edgy LUT Pack

Edge your favorite visual content with enchanting looks. This free-edge LUT pack comprises 5 different LUTs to make your videos special. With unique color correction, these LUTs have magical gradients in them. Thus, the quality of your pictures and videos will improve. The color schemas will also improve using this LUTs Premiere Pro pack.

12. Sports LUTs

Lift your sports enthusiasm with a special sports LUTs pack. By using these free LUTs for Premiere Pro, add sports-like filters to videos. After all, there are special filters with color presets to enhance visual quality. This way, your videos will start looking more attractive with retouching colors. Even your darker videos will appear more transparent.

13. Universal LUTs Pack

Make your video starting more visually appealing with Universal LUTs Pack. After all, there are a bunch of filters presets that offer color correction and enhancement. Hence, your videos will be transformed into special art. Meanwhile, your videography could get a huge boost with scintillating colors. Using this LUT color preset Premiere Pro is simple and convenient.

14. SB Wedding LUTs Pack

Weddings are momentous occasions, and they involve both videography and photography. By using the SB Wedding LUTs pack, now add different color elements to wedding visuals. There are unique romantic tones, color schemas, and 12 video LUTs. All these video LUTs are unique, with special color presets in different styles. Making weddings memorable is what this free LUTs premiere pack achieves.

15. 8 Movie Look LUTs

Movies are entertaining and unique because of cinematic color styles. With this movie LUTs pack, experience 8 different movie color presets. The identification of LUTs is taken from movies. Thus, they can turn your simple videos into ultimate movies. Meanwhile, this LUTs Adobe Premiere Pro pack can upscale video colors in multiple schemas.

Bonus Part: Finding the Best Free LUTs in Wondershare Filmora

Video editing is a way to enhance the quality of videos in an optimal way. Wondershare Filmora is a perfect video editor that provides instant solutions to upscale video. There are different elements, effects, stickers, and other filters to upgrade your video’s visual look. Meanwhile, the availability of LUTs allows users to extend the color patterns and textures of their videos.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Wondershare Filmora contained more than 800 LUTs in different styles and tones. However, the exquisite video editing software has added more, taking its number above 800+ LUTs for optimizing color enhancement in your videos.

Key Features of Wondershare Filmora

• Color Sharpening: Filmora allows you to adjust the color sharpness of videos. It’s done by setting color blur and base as required. The feature is ideal if you want to record events or broadcast videos.
• Cover Optimization: You can create and optimize your video covers with Wondershare Filmora. Enhancing video covers with special LUTs, elements, text styles, and other effects is simpler.
• Effect Mask: There is also an option to use masking effects. You can use video overlays to modify, duplicate, hide, or reveal footage. The objects in the video can be covered using different shapes.

Conclusion

Colors are unique pieces of elements that gain attention at a glance. Similarly, adding colors to videos can make them more impressive and appealing. By using LUTs, you can optimize the color styling of your videos. After all, LUTs can enhance color saturation, brightness, lightning, and tone. Meanwhile, Wondershare Filmora equips the best LUTs for Premiere Pro in many gradients.

Best 10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

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● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

3 Best Effects to Appear on Camera

We all want to improve our video editing skills and give them more of a wow factor. A fantastic method of achieving this is using different effects and tricks on Filmora .

Appearance effects are optical illusions used to replicate imagined occurrences in a narrative or made-up universe. These effects can be effective narrative devices. As a result, they are widely employed in the theater, film, television, and video game industries. Here is what you need to do to add appearance effects to your videos:

Part 1: Why are Appearance Effects Important?

A good branding and advertising strategy must include video. You can raise the caliber of clients who utilize your product by improving the image you provide.

How can video help you build your brand? How well do you look? Although there is no quick fix to seem nice on-screen instantly, you can employ several appearance effects to enhance the general flow of your videos. Appearance effects are significant because they add a slight twist to your videos. They can help you stand out, add some humor and draw attention from your audience. These simple tricks could add extra fun and Spark to your videos.

Part 2: How to Make Cloth Appearance

Let’s start with the first one. Before you start, make sure you put the camera on a tripod or a steady surface, so it doesn’t move while filming.

Step1 For the first shot, you must throw a jacket on a stool. Make sure it lands on the stool or wherever your talent is going to sit.

Step2 Make a shot of your talent appearing from where the jacket landed. You can add some acting skills to make this shot more realistic.

Step3 Download Filmora to edit your footage. You can get started by going to their official website.

Step4 Now split the first clip on the frame where your jacket lands on the stool. Place it on the first track.

Step5 Trim the second shot until the talents start acting and place it on the second track to match the first clip.

Part 3: How to Make an Explosion Appearance

Step1 This effect is the easiest. You need to film the empty plate with just a background. Then let the talent enter the frame and jump into the place.

Step2 Now import the clip into Filmora and place it onto the first video track.

Step3 Freeze the frame of the empty plate with just the background and extend it as necessary. Place the clip onto the second video track and trim it until the action of the talent jump starts.

Step4 Delete the rest on the left. The trick is to use some explosion or smoke effect to hide the transition.

Step5 Use the green screen sample in the default menu here. Add some smoke effects available in film stock. Place it on the third video track and move it to hide the transition.

Part 4: How to Make Roof Appearance

The last trick here is combining the techniques from the two previous effects.

Step1 First, record the empty plate with just a background. Let the talent jump in the frame and set up a green screen for the talent to jump in front of it. It will look like they’re falling from the ceiling.

Step2 Now import the clip into Filmora again. Follow the steps from the second example so we have the subject appearing on the screen like this.

Step3 Add the green screenshot onto the third video track.

Step4 Double-click on it, activate the setting window and then key out the background using the chroma key feature.

Step5 Move the clip until it covers only the first frame of the appearing clip. Now keyframe the following subject from the outer frame to the final position.

Step6 Now search for some smoke effects and put it upside down. So it looks like the ceiling is broken when the subject falls. Then add some camera shake to the fall.

Step7 Drag the camera shake effect back to the top track and shorten it to an ideal length. You can also add some sound effects if you want to this video.

Part 5: Tips to Look Good in Your Next Video

1. Be Clear About the Topic

Intellectuals frequently complain that everyone has attention deficit disorder due to the Internet. According to studies, we only have an attention span of 8 seconds today. You need a punchy, concise message to keep viewers watching your video.

2. Don’t Forget to Smile

Individuals who smile frequently are perceived to be more confident and successful. Therefore, showing your audience that you are confident in your company and services is the best method to gain their trust.

3. Look into the Camera

Direct eye contact with the camera lens is essential. Although it may seem enticing, your sole audience is the person directly in front of you when you’re speaking.

Be mindful of the camera’s confined area. Bring it up to eye level and keep your gaze there rather than elsewhere.

Summary

There are several fantastic camera effects that you can experiment with in your videos. While some are well-known, others are less well-known and often used. We have mentioned the three fun ways to appear on camera above. We suggest using video editing software like Filmora to use these effects more effectively. You can use these appearance effects to create an atmosphere, make your story more understandable, or spice up the video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

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