In 2024, Looking for Efficient Ways to Create a Slow-Motion Video? Read the Article for Reliable Solutions that Provide Excellent Results
Looking for Efficient Ways to Create a Slow-Motion Video? Read the Article for Reliable Solutions that Provide Excellent Results
The slow-motion effect has been used for years to add dramatic effects to movies. An important scene is always highlighted and looks better with a slow-motion effect. Applying slow motion is beneficial, too, as it can give you a better preview of the scene. The effect is easily accessible in many video editing applications.
How would you find an app that gives good final cut slow-motion results? This article has got you all covered on that. Here, you will find the Final Cut Pro slow-motion effect that works fantastic without ruining your video’s quality. So, follow the article to learn more about using FCP slow motion.
Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!
Make A Slow Motion Video Make A Slow Motion Video More Features
Part 1: What Makes a Perfect Slow-Motion Video?
An ideal FCP slow-motion video requires careful attention to technical details and aesthetics. Below are some essential things to think about bringing perfection in slow-motion videos:
- Resolution: A slow-motion video with visual appeal and a high resolution is crucial. This is especially vital if you intend to crop or zoom in on the video while editing.
- Storytelling: Make sure the slow-motion clip supports the idea you’re attempting to portray. Your scenes will have more impact if you tell them with a thoughtful narrative.
- Editing: Try different speeds when editing your clip to achieve the best impact. Consider including sound effects or music to accompany the slow-motion images.
- Timing: Select the appropriate times to record in slow motion. You shouldn’t slow down your entire video. Instead, you can apply the effect to draw attention to acts or feelings.
- Frame Rate: Slow-motion videos are usually shot at a greater frame rate. Frame rates of 60, 120, 240, or even higher are common as they make the video look smoother.
- Shutter Speed: For precise and sharp results, use a fast shutter speed camera. This lessens the likelihood of motion blur in every slow-motion frame.
Part 2: Learning All Essential Techniques to Perform Slow Motion in Final Cut Pro X
Apple created Final Cut Pro , and it is only accessible to macOS users. Professional video editors can utilize the software’s array of capabilities. The tool offers incredible video editing functions. Its features are tailored to handle high-resolution video material. The tool has an AI object tracker that detects faces and objects. Its cinematic mode helps you create professional videos.
Final cut slow motion gives a dramatic and intense effect to your videos. You can create an entirely different video with the power of its editing features. Slow-mo Final Cut Pro gives high-resolution results. Follow the steps below to use this tool for slow-motion effects. However, you can choose any method that seems suitable and convenient to you:
Method 1
Import your video into the app and drag it into the timeline. Click on the video and select the “Speed Meter” icon from the timeline. If you want to access the retime menu directly, use the “Command+R” command. Now, select the “Slow” option, and from here, you can select the slow speed percentage at which you want your clip.
Method 2
Bring your video into the timeline and click on it. Select the “Speed Meter” icon; now, choose the “Custom” option. You can access customized settings directly using the “Control+Option+R” command to apply FCPX slow motion. Once you have opened the customization menu, manually set the speed rate and duration to how much you want.
Method 3
Drag the timeline cursor to where you want to make a speed change, select “Speed Meter,” and hit “Blade Speed” to create a cut and separate the clip. Make as many cuts as you want to, depending on how many speed changes you require. Now click on the clip whose speed you want changed and select “Custom” from the “Speed Meter” icon. Customize your clips’ speed rate and duration and save the video once you’re done.
Part 3: Wondershare Filmora: A Multi-Purpose Solution to Making Effective Slow-Motion Videos
Final Cut Pro can be difficult for beginners to understand. The tool has a variety of tutorials available online, but it’s still hard for many users to follow them. In this case, Wondershare Filmora is a great option for slow motion and other effects. It is an excellent alternative to final cut slow motion. Filmora offers many more wonderful features that will surely amaze you.
It can assist you in generating engaging content despite just cutting, trimming, and editing videos. With AI integration, this platform can automate your editing tasks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step By Step Guide to Make Slow Motion Videos in Filmora
Unlike Final Cut Pro’s slow motion, Wondershare Filmora is more straightforward to operate. Follow the step-by-step guide below to apply slow-motion effects to your video.
Method 1: Uniform Speed
If you want to adjust the speed and retain its high quality, use the uniform speed option. You can access this option by following the stepwise method below. Using the advanced features, you don’t need any other tool to ensure the video’s original worth:
Step 1Import Your Project and Start a New Project
After launching Filmora, head to its “New Project” option from the home screen. You will enter the main editing screen this way. Import your project in the media panel and then drag it to the timeline.
Step 2Explore Uniform Speed and Adjust the Speed
Go to your video in the timeline and right-click on it. Now, explore the “Uniform Speed” option and tap on it to get an editing panel at the right. From that panel, move the “Speed” slider to the right and get a slow-motion video preview. You can see the “Duration” of the video after slowing it down and adjusting it accordingly.
Step 3Use Advanced Features to Ensure Quality of Videos
Move down and toggle the “Reverse Speed” option if required. You can enable the “Maintain Pitch” and “Ripple Edit” options to enhance the video automatically. Lastly, extend the “AI Frame Interpolation” menu using its downward symbol and choose “Optical Flow.” It will ensure that the video will remain slow with high quality.
Method 2: Speed Ramping
This method aims to bring smooth transitions in slow-motion videos. Instead of an abrupt change, a gradual increase in speed can impose a professional look. So, there are the steps to access this feature and get a preview of smooth playback.
Step 1Discover the Speed Ramping Feature
Access the Speed Ramping option next to the “Uniform Speed” in the right-side editing panel. Alternatively, you can right-click on the video and look for the “Speed Ramping” option from the list.
Step 2Pick a Template for Speed Ramping or Customize It
From the speed ramping section, you can choose any template from 6 options. Also, users can pick the “Customize” option to adjust the speed ramping as desired.
Step 3Use the Render Preview Option for Smooth Playback
To get a high-quality preview of your videos, look for Render Preview. In this regard, go to the top toolbar of the timeline section on the right side. Click the “Render Preview” icon next to the “Copilot Editor.” Wait for a while and get a smooth playback of your slow-motion video.
Integral Features of Filmora
Slowing down videos is easier than slow-mo Final Cut Pro. Filmora automates the process with an optical flow, ensuring the project’s high quality with one click. Without any wait, learn more about some top-rated features in the given section.
1. AI Thumbnail Creator
The AI Thumbnail Creator of Filmora makes thumbnail creation a matter of seconds. The tool is a treasure for YouTubers as it creates appealing thumbnails to attract viewers. It works with machine learning algorithms to detect the 3 best shots out of your video for thumbnail. Besides, there are over 58 thumbnail templates that can be customized after picking the right one.
2. AI Copilot Editing
AI Copilot is your personal assistant who guides you through everything related to Filmora. You can ask about any editing queries, and the AI will tell you the whole procedure within a second. It will also provide you with navigation towards the right feature. The tool is a big help for beginners; it makes using Filmora much faster and easier.
3. Motion Tracking
If you love giving an artistic touch to your videos, then motion tracking is exactly what you need. This feature automatically tracks the object throughout the video. You can add graphics, stickers, or even blur an object in the video. Furthermore, it allows you to add text with the tracked objects, like a name title with a running athlete.
4. Auto Reframe
With the help of the Auto Reframe feature, you can use one video on all social media platforms. The tool reframes your video in such a way that the main object doesn’t get removed. AI allows you to turn your landscape video into a vertical with a 19:6 aspect ratio. It saves you time and the trouble of creating different videos for every platform.
Conclusion
Slow-motion videos have become a trend due to social media, but they have been an essential film factor forever. Because of the rising demand for this effect, developers added the feature to their software. Many apps are developed to provide a slow-motion effect, which makes it tricky to choose one.
This article addresses your problem by showing you the use of final cut slow-motion. You have discovered a much simpler, faster, and effective platform, Wondershare Filmora. With proven statements in this article, it’s been easier to try Filmora and explore it fully instantly.
Make A Slow Motion Video Make A Slow Motion Video More Features
Part 1: What Makes a Perfect Slow-Motion Video?
An ideal FCP slow-motion video requires careful attention to technical details and aesthetics. Below are some essential things to think about bringing perfection in slow-motion videos:
- Resolution: A slow-motion video with visual appeal and a high resolution is crucial. This is especially vital if you intend to crop or zoom in on the video while editing.
- Storytelling: Make sure the slow-motion clip supports the idea you’re attempting to portray. Your scenes will have more impact if you tell them with a thoughtful narrative.
- Editing: Try different speeds when editing your clip to achieve the best impact. Consider including sound effects or music to accompany the slow-motion images.
- Timing: Select the appropriate times to record in slow motion. You shouldn’t slow down your entire video. Instead, you can apply the effect to draw attention to acts or feelings.
- Frame Rate: Slow-motion videos are usually shot at a greater frame rate. Frame rates of 60, 120, 240, or even higher are common as they make the video look smoother.
- Shutter Speed: For precise and sharp results, use a fast shutter speed camera. This lessens the likelihood of motion blur in every slow-motion frame.
Part 2: Learning All Essential Techniques to Perform Slow Motion in Final Cut Pro X
Apple created Final Cut Pro , and it is only accessible to macOS users. Professional video editors can utilize the software’s array of capabilities. The tool offers incredible video editing functions. Its features are tailored to handle high-resolution video material. The tool has an AI object tracker that detects faces and objects. Its cinematic mode helps you create professional videos.
Final cut slow motion gives a dramatic and intense effect to your videos. You can create an entirely different video with the power of its editing features. Slow-mo Final Cut Pro gives high-resolution results. Follow the steps below to use this tool for slow-motion effects. However, you can choose any method that seems suitable and convenient to you:
Method 1
Import your video into the app and drag it into the timeline. Click on the video and select the “Speed Meter” icon from the timeline. If you want to access the retime menu directly, use the “Command+R” command. Now, select the “Slow” option, and from here, you can select the slow speed percentage at which you want your clip.
Method 2
Bring your video into the timeline and click on it. Select the “Speed Meter” icon; now, choose the “Custom” option. You can access customized settings directly using the “Control+Option+R” command to apply FCPX slow motion. Once you have opened the customization menu, manually set the speed rate and duration to how much you want.
Method 3
Drag the timeline cursor to where you want to make a speed change, select “Speed Meter,” and hit “Blade Speed” to create a cut and separate the clip. Make as many cuts as you want to, depending on how many speed changes you require. Now click on the clip whose speed you want changed and select “Custom” from the “Speed Meter” icon. Customize your clips’ speed rate and duration and save the video once you’re done.
Part 3: Wondershare Filmora: A Multi-Purpose Solution to Making Effective Slow-Motion Videos
Final Cut Pro can be difficult for beginners to understand. The tool has a variety of tutorials available online, but it’s still hard for many users to follow them. In this case, Wondershare Filmora is a great option for slow motion and other effects. It is an excellent alternative to final cut slow motion. Filmora offers many more wonderful features that will surely amaze you.
It can assist you in generating engaging content despite just cutting, trimming, and editing videos. With AI integration, this platform can automate your editing tasks.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step By Step Guide to Make Slow Motion Videos in Filmora
Unlike Final Cut Pro’s slow motion, Wondershare Filmora is more straightforward to operate. Follow the step-by-step guide below to apply slow-motion effects to your video.
Method 1: Uniform Speed
If you want to adjust the speed and retain its high quality, use the uniform speed option. You can access this option by following the stepwise method below. Using the advanced features, you don’t need any other tool to ensure the video’s original worth:
Step 1Import Your Project and Start a New Project
After launching Filmora, head to its “New Project” option from the home screen. You will enter the main editing screen this way. Import your project in the media panel and then drag it to the timeline.
Step 2Explore Uniform Speed and Adjust the Speed
Go to your video in the timeline and right-click on it. Now, explore the “Uniform Speed” option and tap on it to get an editing panel at the right. From that panel, move the “Speed” slider to the right and get a slow-motion video preview. You can see the “Duration” of the video after slowing it down and adjusting it accordingly.
Step 3Use Advanced Features to Ensure Quality of Videos
Move down and toggle the “Reverse Speed” option if required. You can enable the “Maintain Pitch” and “Ripple Edit” options to enhance the video automatically. Lastly, extend the “AI Frame Interpolation” menu using its downward symbol and choose “Optical Flow.” It will ensure that the video will remain slow with high quality.
Method 2: Speed Ramping
This method aims to bring smooth transitions in slow-motion videos. Instead of an abrupt change, a gradual increase in speed can impose a professional look. So, there are the steps to access this feature and get a preview of smooth playback.
Step 1Discover the Speed Ramping Feature
Access the Speed Ramping option next to the “Uniform Speed” in the right-side editing panel. Alternatively, you can right-click on the video and look for the “Speed Ramping” option from the list.
Step 2Pick a Template for Speed Ramping or Customize It
From the speed ramping section, you can choose any template from 6 options. Also, users can pick the “Customize” option to adjust the speed ramping as desired.
Step 3Use the Render Preview Option for Smooth Playback
To get a high-quality preview of your videos, look for Render Preview. In this regard, go to the top toolbar of the timeline section on the right side. Click the “Render Preview” icon next to the “Copilot Editor.” Wait for a while and get a smooth playback of your slow-motion video.
Integral Features of Filmora
Slowing down videos is easier than slow-mo Final Cut Pro. Filmora automates the process with an optical flow, ensuring the project’s high quality with one click. Without any wait, learn more about some top-rated features in the given section.
1. AI Thumbnail Creator
The AI Thumbnail Creator of Filmora makes thumbnail creation a matter of seconds. The tool is a treasure for YouTubers as it creates appealing thumbnails to attract viewers. It works with machine learning algorithms to detect the 3 best shots out of your video for thumbnail. Besides, there are over 58 thumbnail templates that can be customized after picking the right one.
2. AI Copilot Editing
AI Copilot is your personal assistant who guides you through everything related to Filmora. You can ask about any editing queries, and the AI will tell you the whole procedure within a second. It will also provide you with navigation towards the right feature. The tool is a big help for beginners; it makes using Filmora much faster and easier.
3. Motion Tracking
If you love giving an artistic touch to your videos, then motion tracking is exactly what you need. This feature automatically tracks the object throughout the video. You can add graphics, stickers, or even blur an object in the video. Furthermore, it allows you to add text with the tracked objects, like a name title with a running athlete.
4. Auto Reframe
With the help of the Auto Reframe feature, you can use one video on all social media platforms. The tool reframes your video in such a way that the main object doesn’t get removed. AI allows you to turn your landscape video into a vertical with a 19:6 aspect ratio. It saves you time and the trouble of creating different videos for every platform.
Conclusion
Slow-motion videos have become a trend due to social media, but they have been an essential film factor forever. Because of the rising demand for this effect, developers added the feature to their software. Many apps are developed to provide a slow-motion effect, which makes it tricky to choose one.
This article addresses your problem by showing you the use of final cut slow-motion. You have discovered a much simpler, faster, and effective platform, Wondershare Filmora. With proven statements in this article, it’s been easier to try Filmora and explore it fully instantly.
Create a Brand Video to Make Your Business Shine
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
2 Effective Ways to Add Text Behind Objects
Adding text behind objects in your videos can be a great way to start your videos. For example, you can do so to create an attractive intro or startup a video. So, if you hope to make a video like a pro, let’s learn how to add text behind objects in your videos by Filmora.
Part 1. What Are The Benefits of Adding Text Behind Objects in Videos?
Your videos must maintain quality to create content worthy of a huge audience. You may have a YouTube channel or be starting down the road. Then you must give this a try because
Give a cool look
Adding text behind an object in a video looks cool! Now, your object could be a silhouette of a person or a huge skyscraper. You can add a text tile behind the object, creating the illusion. Due to this, the text will be flying in real-time.
Show creativity
Blasting your channel with innovative and creative content is the key to building a big audience. But, of course, you can always opt for many ways to create a video showing your creativity. One of those ways is to add text behind your object.
You can create an attractive intro by adding text behind objects that captivate the viewer. It ensures that your subscribers stay tuned to your channel and your content.
Build up a solid audience
Every day can be a real struggle if you are a daily content creator on YouTube. The audience demands good content. But your daily videos can get boring if you do not use new methods to edit your videos.
You can add text behind videos to spice up your intros and hook your daily audience even more. That will show the audience that you are genuinely putting in the effort.
Part 2. What Will You Need To Add Text Behind Videos?
Now there are a few things that you will need to add text behind videos. First, take a look at the basic priorities to perform this feature.
1. A Static Object Video
Adding text behind an object can be tricky if the object isn’t static. For example, the effect will be ruined if an object moves around a lot in a video.
Our goal is to create a smooth text behind the video effect. And this can only be achieved if the target object remains static in the video and does not move about its position.
2. A Video Editing Software - Wondershare Filmora
Once you select a video source, you aim to add it to a video editor. For this purpose, Wondershare Filmora would be your best choice. Wondershare Filmora allows you to create innovative and attractive videos.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
It has a very engaging system UI, allowing even beginner users to get their hands on it instantly. You will learn how to add text behind your videos with a few simple steps.
Now that you know the requirements for the video, let’s move on to the step-by-step guide to add text to your video.
Part 3. Step-by-Step Guide To Add Text Behind Videos
We look at two examples of how to add text behind videos in Wondershare Filmora.
- A static video with an object that can be easily masked out.
- A video with high contrast and a clean background.
Add Text behind a Static Video
First, we will go with adding text behind a static object. For this, scroll more to get the step-by-step process.
Step1 Download Wondershare Filmora
If you are a beginner just starting in the video editing business, Wondershare Filmora is the best choice. Follow the steps below to download the free version of Wondershare Filmora:
- First, download the Wondershare Filmora on your PC or Mac.
- Open the setup and install the Wondershare Filmora.
After downloading the Wondershare Filmora software, let’s edit the video. Scroll below to learn how to start the editing process!
Step2 Add the Video to the Timeline
We will first look at the static video example. For this, follow the below instructions:
- You have to start by importing your video in the import library.
- From the import library, you can click on the video and drag it down below to the timeline.
Note: Adding video to the timelines will allow you to create a workspace to edit your video.
Now let’s move on to how we will add the text tile to our video.
Step3 Add the Text Tile
It is time to add the text tile you will animate behind the object. To do that, follow the steps mentioned as such.:
- Go to the Titles icon on the bar above the import library.
- A drop-down option will be available on the left side.
- Scroll down to the Plain text.
- Here, you can see many text tiles to add to your video.
- You can choose anyone you like.
- The most commonly used tile is the Basic 6.
- When you add the text tile to the timeline, you must ensure that the text is of equal length to the video.
- To do that, drag the right corner of the text tile and drag it to the right to match the length of the video.
Step4 Edit the Text Tile
After you have added the text tile you desire, you need to type in the text. For this article, we will keep it simple. We will be typing a simple statement such as “Hello, World.“
- Double-click the Text tile to open the settings menu.
- After the settings menu is opened, type in the text box on the import window.
You will notice changes on the main window that your text has changed.
- After the text appears, you can make the font look as desired.
- Look above the text window, and you will see the type of text font selected.
- Click on the drop-down option and choose whatever you like.
Let’s move on to animate the text tile.
Step5 Animate the text tile
After adding text, it is time to animate it. This animation will decide how your text will appear behind the target object.
- First, you must open the text settings by double-clicking on the text tile in the timeline.
- In the settings opened in the import window, you will have to click on the animation tab in the upper left corner, aside from the Preset
- Now scroll down to where you will see the Right Roll
- Click on Right Roll and then click on the OK in the bottom right corner of the import window.
Note: You may notice now that the text appears in front of our object. Don’t worry now! We are getting there. With a few simple steps, we will see the results.
Now let us move on to the more significant part of the editing, masking the object. Again, look ahead to see how you can mask the object!
Step6 Mask the Object
To mask our object, we will need to be technical. We will begin by adding the same footage of the static object on our timeline. Follow the steps mentioned below:
- Drag and drop the static object footage above the timeline text. Make sure the text stays in the middle of the sandwich.
- We will hide the video in the first track to simplify things. In addition, this will make our editing easier.
- We will have to look in the effects library to insert the masking effect.
- You can see the Effects icon on the bar at the top.
- Click on the Effects.
- You will see the search bar at the top of the import window.
- In the search bar, type in Image mask.
- Drag the Image mask effect on the video above the text tile.
Now the masking effect has been added. But we would have to adjust so that it stays upon our object.
- Double-click on the video and the settings option will open up.
- Go into the Effects
Note: You must select your target object’s mask shape exactly as its shape.
- We have to mask out a building, so that we will need a vertical rectangle.
- After you have selected the shape of your object, we will need to convert it to the object’s size so that it only masks the building.
- To do that, scroll down below the import window to the settings.
- Here you can see the X, Y, and width settings.
- First, move the width bar so that it matches the width of the building.
- Now drag the X bar until the mask is confined to the building. You would have created the mask only limited to the building.
- Once you complete this step, click OK in the bottom right corner.
- Now un-hide the original video that you imported in the beginning.
Finally, play the video in the main play window from the beginning.
You have successfully created a text behind the object effect. Now that you know how to add text behind static objects let us move to learn how to add text to a video that has high contrast and a clean background.
Add text behind a high contrast and clean background
Besides the text can be added behind a static object, it can also be added to a clean background with high contrast. But how is it? Let’s dive into it.
Step1 Import the video into the timeline
- Import the video from the location in your PC media.
- When imported, drag and drop it onto the timeline.
Step2 Add the text tile
To add the text to your video, follow the steps mentioned below.
- Click on the titles icon on the bar above the import window.
- On the left drop-down option, scroll down to the titles.
- Select the Plain text option.
- You will notice that multiple options will pop up in the import window.
- Select the text title that suits you best.
- After you have selected the text style, drag and drop it down above your video in the timeline.
- Our next step would be to add the text.
- Double-click on the text tile. Doing so will open the settings menu in the import window.
- Type in the text that you want. For reference, we will keep it simple such as, “Hello world.”
- You can also adjust the font of your text.
- Above the type box, a drop-down option will show you the range of fonts available.
- Select the font you desire.
Now that you have added the text, it is time to animate it.
Step3 Take a snapshot
After typing in the text, you will notice in the main play window that your text still appears in front of your object. Therefore, we want to take it behind the object. To do so, first, you will need to take a snapshot.
Follow the steps mentioned to take a snapshot:
- Hide the main video. You can see the Eye icon aside from your main video in the edit column on the left side of the timeline.
- Click on the Eye icon to hide the main video.
- In the main play window, you will notice that the screen turns black, which leaves only the text on the screen.
- In the main play screen, you can notice a small camera icon.
- This camera icon is used to take snapshots of your screen.
- Click on the camera icon to take a snapshot of your screen.
- Your snapshot will now be saved in the main import window.
Now that we have taken a snapshot, we will need to import it into the timeline. Scroll below for more.
Step4 Add the snapshot
After taking it, your goal is to import it into the timeline. To perform this action, perform the following steps:
- Before adding the snapshot to the timeline, we must delete the main text tile.
- Then drag and drop the snapshot from the import library into the timeline above the video.
- Make sure that the snapshot is aligned well with the length of the video.
- If it is longer than the video, drag it from the right to match the length of the video.
- If its length is smaller than the video, drag it to the right to increase its length.
After adding the snapshot, we will have to change its blending mode.
Step5 Change the blending of the snapshot
To create the effect of your text behind the video, you must alter the main text’s blending mode. In this case, it will be the snapshot we took.
Note: Changing the blending mode of the snapshot will allow it to blend with the transparent background and will create the effect of the text behind the object in the video.
Follow the steps mentioned below to change the blending of the snapshot:
- Double-click the snapshot.
- If you select the compositing tab, the blending options will pop up.
- From default, it would be set to Normal. Click on the Normal
- It will show a drop-down option.
- Scroll down below until you can see an option labeled Then click on Overlay.
- And press OK in the bottom right corner to confirm your changes.
The text can be blended with the background.
- Click on the Eye icon to un-hide the video from the timeline.
- Now play the video from the start from the main play screen to see the final changes.
Congratulations! The above steps allow you to add text behind objects in your videos.
Conclusion
Modern media is full of creative content. And if you are a content creator that wants to make it through the world of YouTube and video creating, you need to be the best. You can only be the best at what you do if you keep pushing the boundaries of your creativity.
Adding text behind objects could be the first step in making your intros shine with creativity and innovation. It allows you to maintain and build your viewing audience. The more the audience, the more your content gets watched!
Free Download For macOS 10.14 or later
It has a very engaging system UI, allowing even beginner users to get their hands on it instantly. You will learn how to add text behind your videos with a few simple steps.
Now that you know the requirements for the video, let’s move on to the step-by-step guide to add text to your video.
Part 3. Step-by-Step Guide To Add Text Behind Videos
We look at two examples of how to add text behind videos in Wondershare Filmora.
- A static video with an object that can be easily masked out.
- A video with high contrast and a clean background.
Add Text behind a Static Video
First, we will go with adding text behind a static object. For this, scroll more to get the step-by-step process.
Step1 Download Wondershare Filmora
If you are a beginner just starting in the video editing business, Wondershare Filmora is the best choice. Follow the steps below to download the free version of Wondershare Filmora:
- First, download the Wondershare Filmora on your PC or Mac.
- Open the setup and install the Wondershare Filmora.
After downloading the Wondershare Filmora software, let’s edit the video. Scroll below to learn how to start the editing process!
Step2 Add the Video to the Timeline
We will first look at the static video example. For this, follow the below instructions:
- You have to start by importing your video in the import library.
- From the import library, you can click on the video and drag it down below to the timeline.
Note: Adding video to the timelines will allow you to create a workspace to edit your video.
Now let’s move on to how we will add the text tile to our video.
Step3 Add the Text Tile
It is time to add the text tile you will animate behind the object. To do that, follow the steps mentioned as such.:
- Go to the Titles icon on the bar above the import library.
- A drop-down option will be available on the left side.
- Scroll down to the Plain text.
- Here, you can see many text tiles to add to your video.
- You can choose anyone you like.
- The most commonly used tile is the Basic 6.
- When you add the text tile to the timeline, you must ensure that the text is of equal length to the video.
- To do that, drag the right corner of the text tile and drag it to the right to match the length of the video.
Step4 Edit the Text Tile
After you have added the text tile you desire, you need to type in the text. For this article, we will keep it simple. We will be typing a simple statement such as “Hello, World.“
- Double-click the Text tile to open the settings menu.
- After the settings menu is opened, type in the text box on the import window.
You will notice changes on the main window that your text has changed.
- After the text appears, you can make the font look as desired.
- Look above the text window, and you will see the type of text font selected.
- Click on the drop-down option and choose whatever you like.
Let’s move on to animate the text tile.
Step5 Animate the text tile
After adding text, it is time to animate it. This animation will decide how your text will appear behind the target object.
- First, you must open the text settings by double-clicking on the text tile in the timeline.
- In the settings opened in the import window, you will have to click on the animation tab in the upper left corner, aside from the Preset
- Now scroll down to where you will see the Right Roll
- Click on Right Roll and then click on the OK in the bottom right corner of the import window.
Note: You may notice now that the text appears in front of our object. Don’t worry now! We are getting there. With a few simple steps, we will see the results.
Now let us move on to the more significant part of the editing, masking the object. Again, look ahead to see how you can mask the object!
Step6 Mask the Object
To mask our object, we will need to be technical. We will begin by adding the same footage of the static object on our timeline. Follow the steps mentioned below:
- Drag and drop the static object footage above the timeline text. Make sure the text stays in the middle of the sandwich.
- We will hide the video in the first track to simplify things. In addition, this will make our editing easier.
- We will have to look in the effects library to insert the masking effect.
- You can see the Effects icon on the bar at the top.
- Click on the Effects.
- You will see the search bar at the top of the import window.
- In the search bar, type in Image mask.
- Drag the Image mask effect on the video above the text tile.
Now the masking effect has been added. But we would have to adjust so that it stays upon our object.
- Double-click on the video and the settings option will open up.
- Go into the Effects
Note: You must select your target object’s mask shape exactly as its shape.
- We have to mask out a building, so that we will need a vertical rectangle.
- After you have selected the shape of your object, we will need to convert it to the object’s size so that it only masks the building.
- To do that, scroll down below the import window to the settings.
- Here you can see the X, Y, and width settings.
- First, move the width bar so that it matches the width of the building.
- Now drag the X bar until the mask is confined to the building. You would have created the mask only limited to the building.
- Once you complete this step, click OK in the bottom right corner.
- Now un-hide the original video that you imported in the beginning.
Finally, play the video in the main play window from the beginning.
You have successfully created a text behind the object effect. Now that you know how to add text behind static objects let us move to learn how to add text to a video that has high contrast and a clean background.
Add text behind a high contrast and clean background
Besides the text can be added behind a static object, it can also be added to a clean background with high contrast. But how is it? Let’s dive into it.
Step1 Import the video into the timeline
- Import the video from the location in your PC media.
- When imported, drag and drop it onto the timeline.
Step2 Add the text tile
To add the text to your video, follow the steps mentioned below.
- Click on the titles icon on the bar above the import window.
- On the left drop-down option, scroll down to the titles.
- Select the Plain text option.
- You will notice that multiple options will pop up in the import window.
- Select the text title that suits you best.
- After you have selected the text style, drag and drop it down above your video in the timeline.
- Our next step would be to add the text.
- Double-click on the text tile. Doing so will open the settings menu in the import window.
- Type in the text that you want. For reference, we will keep it simple such as, “Hello world.”
- You can also adjust the font of your text.
- Above the type box, a drop-down option will show you the range of fonts available.
- Select the font you desire.
Now that you have added the text, it is time to animate it.
Step3 Take a snapshot
After typing in the text, you will notice in the main play window that your text still appears in front of your object. Therefore, we want to take it behind the object. To do so, first, you will need to take a snapshot.
Follow the steps mentioned to take a snapshot:
- Hide the main video. You can see the Eye icon aside from your main video in the edit column on the left side of the timeline.
- Click on the Eye icon to hide the main video.
- In the main play window, you will notice that the screen turns black, which leaves only the text on the screen.
- In the main play screen, you can notice a small camera icon.
- This camera icon is used to take snapshots of your screen.
- Click on the camera icon to take a snapshot of your screen.
- Your snapshot will now be saved in the main import window.
Now that we have taken a snapshot, we will need to import it into the timeline. Scroll below for more.
Step4 Add the snapshot
After taking it, your goal is to import it into the timeline. To perform this action, perform the following steps:
- Before adding the snapshot to the timeline, we must delete the main text tile.
- Then drag and drop the snapshot from the import library into the timeline above the video.
- Make sure that the snapshot is aligned well with the length of the video.
- If it is longer than the video, drag it from the right to match the length of the video.
- If its length is smaller than the video, drag it to the right to increase its length.
After adding the snapshot, we will have to change its blending mode.
Step5 Change the blending of the snapshot
To create the effect of your text behind the video, you must alter the main text’s blending mode. In this case, it will be the snapshot we took.
Note: Changing the blending mode of the snapshot will allow it to blend with the transparent background and will create the effect of the text behind the object in the video.
Follow the steps mentioned below to change the blending of the snapshot:
- Double-click the snapshot.
- If you select the compositing tab, the blending options will pop up.
- From default, it would be set to Normal. Click on the Normal
- It will show a drop-down option.
- Scroll down below until you can see an option labeled Then click on Overlay.
- And press OK in the bottom right corner to confirm your changes.
The text can be blended with the background.
- Click on the Eye icon to un-hide the video from the timeline.
- Now play the video from the start from the main play screen to see the final changes.
Congratulations! The above steps allow you to add text behind objects in your videos.
Conclusion
Modern media is full of creative content. And if you are a content creator that wants to make it through the world of YouTube and video creating, you need to be the best. You can only be the best at what you do if you keep pushing the boundaries of your creativity.
Adding text behind objects could be the first step in making your intros shine with creativity and innovation. It allows you to maintain and build your viewing audience. The more the audience, the more your content gets watched!
11 Tools To Create Radial Blur Photo Mobile And Desktop
Radial blur is an effect you can use to create a sense of movement, emphasize parts of an image, add visual interest to a scene, or make a subject stand out. There are multiple apps and software programs available to achieve this effect.
But if you don’t know where to start, we’ll show you 11 ways to create radial blur images on your iPhone, Android device, Mac, or Windows PC. With these tools, you can quickly recreate your pictures to make them unique by adding visual interest.
How To Make A Radial Blur Effect On iPhone And Android?
Below we’ve provided a list of 5 apps that can help you make a radial blur photo effect on your iPhone or Android devices.
1. Design Blur: Radial Blur
Design Blur: Radial Blur is a free app available on the Play Store for Android devices that lets you add a sense of motion and depth to your picture by applying the radial effect with just a few taps.
Download:Android
Key features:
- Mainly devoted to creating radial blur and motion blur effects.
- Includes a camera to help you instantly take pictures and apply radial effects.
- Option to revert to your original picture if you don’t like the effects.
- Easier to remove the radial blur effect from parts of your image.
- Supports changing the intensity of the effect.
Pros
- Includes a redo and undo option
- Free to use
- User-friendly UI
- Applies the effect instantly
Cons
- Includes ads
2. DSLR Camera Blur Effects
With the DSLR Camera Blur Effects app, you can instantly apply a more natural-looking radial motion blur effect to your images to give them a more professional appearance. The app offers multiple image-blurring tools and adds a DSLR-like finish to your photos.
Download: Android
Key Features
- Import photos from your phone’s gallery or take a new one using the app’s camera option.
- Options to crop your image before uploading.
- Multiple types of blur effects to choose from, such as motion blur, gaussian blur, line blur, box blur, and pixel blur.
- Can change the focus from auto to circular, linear, freestyle, point focus, or point blur.
Pros
- Simple and fast to use
- Available for free
- Draws around the subject
- A quick social sharing option is available
Cons
- Shows multiple ads
- Adds a watermark to your final image
3. Image Radial Blur
The Image Radial Blur is another user-friendly app designed to create radial blur effects for Android users and has a range of blur strengths, types, and focus options, so you can create the exact look you want.
Download:Android
Key Features
- Two Focus Move options and two blur types to choose from.
- Adjusts the strength of the radial blur on your image.
- Instantly applies the radial blur effect.
Pros
- Free and easy to use
- Applies the effect with one tap
- Comes with a quick social sharing option
- Excellent UI
Cons
- Displays ads
4. Picsart
Picsart is a powerful photo editing app that lets you create beautiful images by removing backgrounds, adding text and radial blur or other effects, and even creating collages.
Key Features
- All-in-one photo and video editor.
- Supports creating slideshows, and collages, adding subtitles to your video, and more.
- Labeled as “Editor’s Choice” on Google Play Store.
- Blur parts of an image, its background, the subject’s face, or a complete photo.
Pros
- Available for free
- AI select auto-detect blur feature
- Perfect for quick and easy edits
- Gives a professional touch to images
Cons
- The app lags sometimes
5. Affinity Photo
Affinity Photo is an award-winning photo editor available for iPads offering desktop-grade basic and advanced editing tools, including the Radial Blur effect.
Download: iOS
Key Features
- Available for a one-time purchase of $2476.20.
- Creates the radial effect in concentric circle lines, giving your images a sense of rotation.
- Brings the focus point in your pictures to life.
Pros
- Creates unique motion blur effects
- Offers other editing options
- Desktop-grade editing
Cons
- No image organization feature is available
6 Ways To Radial Blur Your Images On Windows And Mac
Here are our top 5 recommended tools to radial blur your images on Windows and Mac:
1. Wondershare Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Price: Starts at $7.99 per month
Support System: Windows 11 and below & macOS 10.14 - macOS 12
Wondershare Filmora is an editing software recommended by many content creators and is available for Windows and macOS. The software comes with various features such as speed ramping, screen recording, a library of royalty-free music, radial blur, keyframing, numerous filters, effects, & preset templates, motion tracking, title editing, and more.
To create a radial blur effect on your photos using the Wondershare Filmora software, do the following steps:
Step1 Visit the Filmora website and download the file, depending on your system. Install the software and launch it. Click the “Create New Project” option and drag & drop your file.
Step2 Head to the “Effects” tab, choose the Tilt-shift Circle for the radial blur effect and drop it in the timeline.
Step3 Double-click the effect in the timeline and configure the size, X-axis, Y-axis, and intensity. That’s about it. You can now export your file by clicking the “Export” option.
2. Final Cut Pro
Price: $299.99/perpetual license
Support System: macOS 11.5.1 or later
Final Cut Pro is an editing software designed for Mac systems and has everything you need to create high-finished videos. This software program offers a wide range of features, including a timeline, proxy editing, Multicam editing, and support for 4K and HDR footage.
With Final Cut Pro, you can instantly apply the radial blur effect to your images and adjust it using various parameters in the Filters Inspector section, such as Center, Angle, Crop, and Mix.
3. Adobe Photoshop
Price: US$20.99/month
Support System: macOS and Windows
As one of the most popular and advanced photo editing software in the digital market, Adobe Photoshop is packed with high-end features and is used by many professionals as well as graphic designers to create stunning radial blur effects in their projects.
To add the radial blur effect on your images using Adobe Photoshop, start with converting your background image into a Smart Object and go to the “Filters” tab. Next, select “Blur” and click “Radial Blur.” Finally, you can set the parameter in the radial blur window to adjust the effect.
4. Paint.NET
Price: Free
Support System: Microsoft .NET 6, Windows XP, Vista, 7, & 8, and needs a 64-bit Windows processor
Paint.NET is an easy-to-use software developed on the .NET framework and is only compatible with Windows PCs. The software is free and has an innovative interface for novice users to create stunning image editing projects in no time.
Paint.NET also lets you quickly create the radial blur image effect using its blur effects. You can even configure the angle, center, and quality of the effect.
5. BCC FX Editor
Price: $175 per month
Support System: macOS Mojave 10.14
Yet another powerful software is the BCC FX Editor, designed with an intuitive interface where you can quickly apply the BCC+ Radial Blur effect around a specific point in your pictures.
The software also offers various parameters to help you adjust the effect on your image. These include GPU rendering, blur type, center, radial amount, rotation amount, falloff, smooth mode, edge mode, apply mode, and more.
6. VideoPad Video Editor
Price: Free, and the premium version starts at $23.16 quarterly
Support System: Windows 10, XP, Vista, 7, 8, and 8.1
Designed for Windows systems, the VideoPad Editor is an intuitive and fast software program that can help you quickly add the radial blur effect to your file. Moreover, the software comes with numerous visual effects and transitions.
You can add custom logos, texts, & overlays and create & export your file in over 60 different video formats.
Last Words
In this article, we’ve provided a list of 5 iOS and Android apps and 6 Mac and Windows software for creating the radial blur image effect. From the above list, whichever tool you choose can help you create some stunning radial blur effects that will add depth and movement to your photos.
We’ve also provided step-by-step instructions on how you can use the Filmora 11 software to add impactful effects.
Hopefully, you’ve enjoyed reading this article and can now quickly add the radial blur effect to your images without any issues.
2. DSLR Camera Blur Effects
With the DSLR Camera Blur Effects app, you can instantly apply a more natural-looking radial motion blur effect to your images to give them a more professional appearance. The app offers multiple image-blurring tools and adds a DSLR-like finish to your photos.
Download: Android
Key Features
- Import photos from your phone’s gallery or take a new one using the app’s camera option.
- Options to crop your image before uploading.
- Multiple types of blur effects to choose from, such as motion blur, gaussian blur, line blur, box blur, and pixel blur.
- Can change the focus from auto to circular, linear, freestyle, point focus, or point blur.
Pros
- Simple and fast to use
- Available for free
- Draws around the subject
- A quick social sharing option is available
Cons
- Shows multiple ads
- Adds a watermark to your final image
3. Image Radial Blur
The Image Radial Blur is another user-friendly app designed to create radial blur effects for Android users and has a range of blur strengths, types, and focus options, so you can create the exact look you want.
Download:Android
Key Features
- Two Focus Move options and two blur types to choose from.
- Adjusts the strength of the radial blur on your image.
- Instantly applies the radial blur effect.
Pros
- Free and easy to use
- Applies the effect with one tap
- Comes with a quick social sharing option
- Excellent UI
Cons
- Displays ads
4. Picsart
Picsart is a powerful photo editing app that lets you create beautiful images by removing backgrounds, adding text and radial blur or other effects, and even creating collages.
Key Features
- All-in-one photo and video editor.
- Supports creating slideshows, and collages, adding subtitles to your video, and more.
- Labeled as “Editor’s Choice” on Google Play Store.
- Blur parts of an image, its background, the subject’s face, or a complete photo.
Pros
- Available for free
- AI select auto-detect blur feature
- Perfect for quick and easy edits
- Gives a professional touch to images
Cons
- The app lags sometimes
5. Affinity Photo
Affinity Photo is an award-winning photo editor available for iPads offering desktop-grade basic and advanced editing tools, including the Radial Blur effect.
Download: iOS
Key Features
- Available for a one-time purchase of $2476.20.
- Creates the radial effect in concentric circle lines, giving your images a sense of rotation.
- Brings the focus point in your pictures to life.
Pros
- Creates unique motion blur effects
- Offers other editing options
- Desktop-grade editing
Cons
- No image organization feature is available
6 Ways To Radial Blur Your Images On Windows And Mac
Here are our top 5 recommended tools to radial blur your images on Windows and Mac:
1. Wondershare Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Price: Starts at $7.99 per month
Support System: Windows 11 and below & macOS 10.14 - macOS 12
Wondershare Filmora is an editing software recommended by many content creators and is available for Windows and macOS. The software comes with various features such as speed ramping, screen recording, a library of royalty-free music, radial blur, keyframing, numerous filters, effects, & preset templates, motion tracking, title editing, and more.
To create a radial blur effect on your photos using the Wondershare Filmora software, do the following steps:
Step1 Visit the Filmora website and download the file, depending on your system. Install the software and launch it. Click the “Create New Project” option and drag & drop your file.
Step2 Head to the “Effects” tab, choose the Tilt-shift Circle for the radial blur effect and drop it in the timeline.
Step3 Double-click the effect in the timeline and configure the size, X-axis, Y-axis, and intensity. That’s about it. You can now export your file by clicking the “Export” option.
2. Final Cut Pro
Price: $299.99/perpetual license
Support System: macOS 11.5.1 or later
Final Cut Pro is an editing software designed for Mac systems and has everything you need to create high-finished videos. This software program offers a wide range of features, including a timeline, proxy editing, Multicam editing, and support for 4K and HDR footage.
With Final Cut Pro, you can instantly apply the radial blur effect to your images and adjust it using various parameters in the Filters Inspector section, such as Center, Angle, Crop, and Mix.
3. Adobe Photoshop
Price: US$20.99/month
Support System: macOS and Windows
As one of the most popular and advanced photo editing software in the digital market, Adobe Photoshop is packed with high-end features and is used by many professionals as well as graphic designers to create stunning radial blur effects in their projects.
To add the radial blur effect on your images using Adobe Photoshop, start with converting your background image into a Smart Object and go to the “Filters” tab. Next, select “Blur” and click “Radial Blur.” Finally, you can set the parameter in the radial blur window to adjust the effect.
4. Paint.NET
Price: Free
Support System: Microsoft .NET 6, Windows XP, Vista, 7, & 8, and needs a 64-bit Windows processor
Paint.NET is an easy-to-use software developed on the .NET framework and is only compatible with Windows PCs. The software is free and has an innovative interface for novice users to create stunning image editing projects in no time.
Paint.NET also lets you quickly create the radial blur image effect using its blur effects. You can even configure the angle, center, and quality of the effect.
5. BCC FX Editor
Price: $175 per month
Support System: macOS Mojave 10.14
Yet another powerful software is the BCC FX Editor, designed with an intuitive interface where you can quickly apply the BCC+ Radial Blur effect around a specific point in your pictures.
The software also offers various parameters to help you adjust the effect on your image. These include GPU rendering, blur type, center, radial amount, rotation amount, falloff, smooth mode, edge mode, apply mode, and more.
6. VideoPad Video Editor
Price: Free, and the premium version starts at $23.16 quarterly
Support System: Windows 10, XP, Vista, 7, 8, and 8.1
Designed for Windows systems, the VideoPad Editor is an intuitive and fast software program that can help you quickly add the radial blur effect to your file. Moreover, the software comes with numerous visual effects and transitions.
You can add custom logos, texts, & overlays and create & export your file in over 60 different video formats.
Last Words
In this article, we’ve provided a list of 5 iOS and Android apps and 6 Mac and Windows software for creating the radial blur image effect. From the above list, whichever tool you choose can help you create some stunning radial blur effects that will add depth and movement to your photos.
We’ve also provided step-by-step instructions on how you can use the Filmora 11 software to add impactful effects.
Hopefully, you’ve enjoyed reading this article and can now quickly add the radial blur effect to your images without any issues.
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- Title: In 2024, Looking for Efficient Ways to Create a Slow-Motion Video? Read the Article for Reliable Solutions that Provide Excellent Results
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- Created at : 2024-06-15 18:56:49
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- Link: https://ai-video-editing.techidaily.com/in-2024-looking-for-efficient-ways-to-create-a-slow-motion-video-read-the-article-for-reliable-solutions-that-provide-excellent-results/
- License: This work is licensed under CC BY-NC-SA 4.0.
