Step by Step to Rotate Videos in Windows Media Player

Video Editing and the emotion the final product evokes is dependent on many aspects, be it the source clips, the cuts introduced or the way of presentation. But to get to the end, there are several steps involved in the production process, and not every instance of it is perfect. But we all know, editing does often help iron out any kinks, with its ability to solve basic problems, like footage that is askew, or upside down. Thus with the steps listed in this article we will help you understand how you can rotate videos to ensure your edited project looks as intended.

This particular article considers the pre-installed Windows Media Player and WonderShare Filmora.

Note: We documented the steps in this guide with Windows Media Player (on a device running Windows 10 ) and WonderShare Filmora.

How to Rotate Videos with Windows Media Player?

Imagine you’re in a situation where you have gone ahead and finished the filming portion of a project on your smartphone but realise that the capture footage is upside down. Fortunately, this sort of a scenario is a common occurrence and it has quite a simple fix. If you look around the gallery app on your phone, you should be able to rotate the footage there itself, but if you’ve already moved it over to your laptop, hopping into a video editor can get this done in a jiffy.

Unfortunately, if you were planning to do this with the pre-installed Windows Media Player, you will not be able to rotate the clip. The software is only capable of being used as a Media Player that can help keep track of stored videos in a neat and easy to view format. It also has the ability to burn inserted discs, although we doubt any modern laptop comes with a disc drive.

Hence, to rotate video and still ensure its compatible with Windows Media Player, you can use free tools like VLC Media Player or Wondershare Filmora. The steps on how to use Wondershare Filmora to rotate video clips have been elaborated ahead in this article.

TIPS FOR WINDOWS MEDIA PLAYER

In case you want to use Windows Media Player as your default software to manage stored content, read this section to understand how you can control displayed video libraries.

While Windows Media Player will pull all compatible files present in the Default Video Library, you can customise the information made available by using the Organises Function.

To configure the Videos Section to display specific content follow the steps listed below.

• Click on Organize.
• Then move onto Manage Libraries
• Now click on Videos.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

Click on Add to enter File Explorer and choose a new folder to add to this section.

Once you add the new folder, the screen will update itself with all the video files present in the folder.

An alternate way to Rotate Video with Wondershare Filmora

With Windows Media Player only being a playback tool, we feel free software like Filmora Video Editor are a great option to have installed on your device.

In Wondershare Filmora, footage rotation can only be done via the Edit Option — in my experience this straightforward approach felt quite simple and intuitive. And in case you wish to incorporate Keyframes into the rotation step, the feature is available near the Timeline.

The emphasis on accessibility for every function in Filmora, provides a significant advantage. The use of modern iconography also betters the familiarity users may have with the software. These factors make Wondershare Filmora a great option to consider. If you do not already have Wondershare Filmora, you can download the software by visiting the official website.

Now, the steps we have listed below will help you learn how to use the rotate function in Wondershare Filmora and get the desired output.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Open a new video project in Filmora and follow the steps listed below.

Step 1: Import a Media File for editing into the newly created Video Project.

Step 2: Drag and drop the selected video clip on your Timeline and select it with your mouse to activate it for the next set of interactions.

Step 3: Choose the Edit Option, which we have marked in Red. Doing this will bring up the Edit Window on your screen.

Step 4: Click on the checkbox next to Transform and then use the Rotation Slider to modify the orientation.

Now that you’ve read this portion of the guide, you may have realised the simple nature of Wondershare Filmora.

BONUS – KEYFRAMING IN WONDERSHARE FILMORA

While the steps we listed above showed how to perform rotation with just a few clicks. You can make the end product more dynamic with the use of Keyframes.

Definition: Keyframes in Video Editing is a software-based tool that will let you configure start and end points on the timeline, within which you can configure different clip properites. The set of changes that you create will occur gradually as the playhead continues through the playback. Some properties that can be modified with this method are zoom, rotation, colors, positions, etc.

Click on the Keyframe Button (marked in Green) to access the Keyframe Menu in Wondershare Filmora.

The Bottom Line

Rotating video is unfortunately impossible in Windows Media Player, thus the access and ability to free software like Wondershare Filmora is a huge positive for the creative community. Speaking of how rotation is done in Filmora, the intuitive number-based system is a huge positive, as there are some software which prefer using swivels. The integration of Keyframes into a free tool is also welcome.

This marks the end of our guide on how to rotate video in Windows Media Player and Wondershare Filmora. Once again, if you wish to not use a proper video editing tool, you can consider alternate players like VLC, which can rotate footage.

If You Want to Color Grading Your Video, Final Cut Pro Can Be One of the Best Choices. However, It’s Not Easy for Everyone to Use Color Grading Feature, and in This Guide We’ll Show You How to Do That

Have you ever questioned the purpose of those odd video scopes or how to build super grades from the start in Final Cut Pro? In contrast to editing talents, color grading is a technical and difficult ability that takes practice.

In order to help, we decided to compile a thorough beginner’s article to color grading in Final Cut Pro.

With that said, let’s begin!

1. Discover how you color grade in Final Cut Pro

Color grading may be a tedious and time-consuming operation, therefore it’s a skill set that calls for a lot of patience. Some editors won’t conduct any color grading or correction beyond the bare minimum. But even mundane-looking film may look remarkable if you know how to give it a dramatic touch.

A more cinematic grade requires a number of procedures, and there is no one method that works for all situations. We’ll therefore walk you through the process of creating a cinematic color grade in Final Cut Pro, but depending on your material, you might need to add or omit some phases.

Step1Filming

Since the raw video is essential for producing a cinematic image, an outstanding grade begins with the camera.

Use the greatest quality settings your camera offers while recording your video; the more information in your picture, the more you can manipulate it during grading.

While it may seem preferable to shoot with as much color as you can, using a duller color profile is very necessary. Your camera will have color settings, and although the washed-out, drab appearance may not inspire confidence in you, it will offer you a lot more editing possibility.

Step2Create a color profile

After importing your film, you may be concerned about the general dull look of your recordings. The reason for that is because you have not yet matched the color profile of your sequence to the one of your camera. To start on this process, it goes as follows.

• Drag your clip onto your timeline and make sure it is selected. Click on the Inspector icon.
• Then click on the Information tab of the clip.
• Navigate all the way down through the options to find the Color LUT option.
• Then choose the Color profile that matches your clip based on the camera it is filmed with.
• You’re done!

Step3Checking the scopes

The Scopes in Final Cut Pro are panels that display the color information of your shots. They are quite complicated and can be difficult to comprehend if you did not use them ever before. You can activate Video Scopes by clicking View > Show in Viewer > Video Scopes from the View menu. The three components of grading are the highlights, mid-tones, and shadows. Your highlights are shown at the top and your shadows are at the bottom in all grading tools and scopes.

2. Include Color Wheels

Now that your setup is complete, you can begin grading your footage. Grading is done in multiple layers stacked on top of each other. It may take multiple levels to create the desired look. Follow the instructions below to modify your settings to match your clip if you want to give your footage a cinematic look.

You may access a wider range of color manipulation tools with the built-in color wheels, exposure adjustments, including isolation of color selection, RGB modifications across tone ranges, and simple masking.

3. Color board

A vertical color spectrum is shown on the Color Board, and it is intersected by a horizontal line that features four nodes. These are the ranges of the footage that are designated as the Highlights, Midtones, and Shadows, respectively.

Adjusting a node to a new color space has an immediate and noticeable impact on the corresponding section of the image. If you move above the horizontal line, it will increase, and if you go below the line, it will decrease.

You also have control over the Saturation and Exposure settings. These are wonderful to have if you want to increase the contrast in your photographs and make particular colors more vivid or muted.

4. Masks

Using the Shape Masks feature, each of these individual effects can be perfect for particular regions of your footage. In addition, by utilizing a Color Mask, you can alter the appearance of a specific color. It is possible to apply multiple iterations of each color adjustment to a clip and find it listed under the Effect heading.

The order can be changed by dragging and dropping, and either method can be disabled or enabled. Utilizing keyframes allows for the effects of color grading to be specifically timed as well. Last but not least, keep in mind that the quality and color sample depth of the clips determine how much of an overall adjustment you are capable of making to a color.

5. Color Curves

If you are experienced with more advanced picture editing software, such as Adobe Photoshop, you will benefit greatly from using color curves. Adjustments can be made independently to both the Luma (the brightest areas) and the primary composite colors (red, blue, and green).

6. Match Colors

Match Color is an additional choice that may be made from the improvement’s menu. This function will try to replicate the visual style of one video clip in another. First, choose the clip whose color you want to change, click on that clip that has the desired appearance, and last, choose Match Color.

You will still be able to utilize these settings as shortcuts even after you have gained more experience with manual grading and are comfortable making finer adjustments manually. It is important to keep in mind that while using Final Cut Pro X for color grading, effects can be layered on top of one another.

It’s not likely that a single tool or adjustment will solve an issue or produce the desired result; rather, it’s more likely that a number of different impacts will be required. In the same way that different visual effects in Final Cut Pro X may be toggled on and off, any layers that you add to a clip can have their visibility controlled from the Inspector window.

Conclusion

In Final Cut Pro X, you may choose from a wide variety of grading plugins, ranging from more affordable solutions like FCPeffects to more expensive ones like Magic Bullet Looks, which are designed specifically for feature film-style grades.

Additionally, there is a variety of stand-alone applications for color grading, such as DaVinci Resolve and FilmConvert. You might be comfortable with their gear, but you should also know that their professional-grade color package includes some rather complex editing options.

Beginning to experiment with all of Final Cut Pro X’s functions and determining which ones are most useful to you is the best method to gain an understanding of the program’s color grading capabilities. If you don’t currently have a project that requires your attention, you can download stock footage and experiment with it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Creating Video Testimonials

Video testimonials are a powerful way to generate trust and conversions. The key is to create videos that showcase your best customers’ most flattering moments, but you need the right elements in place first.

Your script is vital

You know you need a script, but how do you make sure it’s good?

• First, make sure it’s clear and concise. Don’t waste time on lengthy descriptions or flowery language. Your video should be easy to understand, so let the script do the heavy lifting for you. Don’t get overly wordy; use short sentences and phrases that keep the viewer engaged throughout your testimonial.
• Next, research your subject matter thoroughly before writing any script content at all. This will ensure that people watching feel like they’re getting an accurate portrayal of their company/product/service rather than just hearing what they want while they’re busy doing something else (like trying out a new app).
• Lastly, once researched thoroughly enough to write detailed scripts, start working on writing those scripts into something coherent but still engaging enough for anyone watching regardless of whether they have any prior knowledge about whatever topic is being discussed by way of video testimonials.

Your talent is important

Talent is the most important element in creating a quality video testimonial, and this may seem like an obvious statement. However, it is important that you recruit someone who represents your brand well. This can be a celebrity, thought leader, or customer. If you are working with celebrities, for example, make sure they represent your products or services well and are not just there for the money (or social media).

If you are working with someone like a celebrity, be sure to interview them beforehand so that their story feels natural when telling it in front of the camera. In addition to finding someone who fits well with your product/service offering and brand image; look at other aspects such as age range and ethnicity when picking an appropriate talent partner.

Use only HD resolution

• HD resolution is the minimum resolution you should use. If you’re shooting a project that doesn’t need to be broadcast at a high quality, then we recommend shooting your testimonial in standard definition (SD). But if it’s possible, or if you have a higher budget, consider investing in HD equipment and filming in 720p or higher.
• This can make all of the difference when it comes to the clarity and quality of the video. Plus, when using HD cameras and editing software like Wondershare Filmora , Final Cut, or Adobe Premiere, you’ll get more than just better-looking images—you’ll also be able to export files that are larger than those created by SD cameras.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filming elements are essential

To get the most out of your video testimonial, first, you need to be close to the camera and look directly into it. This will increase the rapport between you and your customers, making them feel like they are right there with you—and in turn creating trust.

Then, you also need to be wearing good quality clothing that fits well. Having an outfit that makes you look attractive (but not overly sexy) can make all the difference when it comes to conveying confidence and professionalism.

Finally, smile while filming! This is important because smiling helps people connect with those around them better than any other facial expression can do alone. If possible, try smiling even before turning on your camera so that people can see who they are dealing with before having any contact at all!

Where to place the videos

Now that you’ve got your video testimonials in hand, it’s time to put them to work. There are several key places where you should consider placing your videos:

• On your homepage
• On landing pages
• On blog posts or articles that mention the product/service being promoted (whether yours or a competitor’s)
• In social media posts and ads that promote the product/service being promoted (whether yours or a competitor’s)
• As part of email newsletters sent out by you and your client(s).

Video testimonials are a powerful way to generate trust and conversions

Video testimonials are a powerful way to generate trust and conversions.

In the world of digital marketing, there’s no shortage of ways to get your audience’s attention. But one strategy that continues to work well is the use of video testimonials. Video testimonials are a great way to get your customers talking about how much they love your product or service—and how much it has helped them.

Video testimonials can help you:

• Increase conversion rates by 10-20% or more
• Generate more leads and sales quickly
• Demonstrate the value of your products and services

The Bottom Line

When you put in the right effort, video testimonials can be an incredibly powerful tool for generating trust and conversions. Video testimonials are a great way to show off your product or service, but they’re also a way to build relationships with potential customers by demonstrating how much they’ve helped others. If you want to generate more sales, then consider implementing this strategy into your marketing plan today!

Free Download For macOS 10.14 or later

Filming elements are essential

To get the most out of your video testimonial, first, you need to be close to the camera and look directly into it. This will increase the rapport between you and your customers, making them feel like they are right there with you—and in turn creating trust.

Then, you also need to be wearing good quality clothing that fits well. Having an outfit that makes you look attractive (but not overly sexy) can make all the difference when it comes to conveying confidence and professionalism.

Finally, smile while filming! This is important because smiling helps people connect with those around them better than any other facial expression can do alone. If possible, try smiling even before turning on your camera so that people can see who they are dealing with before having any contact at all!

Where to place the videos

Now that you’ve got your video testimonials in hand, it’s time to put them to work. There are several key places where you should consider placing your videos:

• On your homepage
• On landing pages
• On blog posts or articles that mention the product/service being promoted (whether yours or a competitor’s)
• In social media posts and ads that promote the product/service being promoted (whether yours or a competitor’s)
• As part of email newsletters sent out by you and your client(s).

Video testimonials are a powerful way to generate trust and conversions

Video testimonials are a powerful way to generate trust and conversions.

In the world of digital marketing, there’s no shortage of ways to get your audience’s attention. But one strategy that continues to work well is the use of video testimonials. Video testimonials are a great way to get your customers talking about how much they love your product or service—and how much it has helped them.

Video testimonials can help you:

• Increase conversion rates by 10-20% or more
• Generate more leads and sales quickly
• Demonstrate the value of your products and services

The Bottom Line

When you put in the right effort, video testimonials can be an incredibly powerful tool for generating trust and conversions. Video testimonials are a great way to show off your product or service, but they’re also a way to build relationships with potential customers by demonstrating how much they’ve helped others. If you want to generate more sales, then consider implementing this strategy into your marketing plan today!

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

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