In This Article, You Will Learn Easy Ways to Edit Videos Using a Mouse in Wondershare Filmora. You Can Do Video Editing without a Keyboard After Reading This Article

Morgan Lv12

2024-05-19 05:11:42 2024-05-19 05:11:42 Created 2024-05-20 05:11:42 2024-05-20 05:11:42 Updated

ai
| animation videos

In This Article, You Will Learn Easy Ways to Edit Videos Using a Mouse in Wondershare Filmora. You Can Do Video Editing without a Keyboard After Reading This Article

Have you ever wondered, what if somehow your keyboard just broken or disappeared? And you’re stuck in the middle of your project with just a mouse. Don’t know how to proceed remaining project with a mouse? Then no worries! We got you.

This article will guide you how to use stock videos and stock audio to create a music video. The catch, you say? We will be doing that only with a use of a mouse.

Things To Know Before Editing

Let us be honest, most shortcuts are not available without the keyboard. To counter that, our approach will need to be more general. General here means you need to know all the necessary controls and panels.

Take the challenge and find a solution together

To counter these difficulties, even if you have a keyboard, you can imagine yourself in a situation. A situation in which we have a keyboard but will not be using it.

Therefore, presenting us with a challenge, so if you someday come across a situation like this, you will be prepared. All in all, you would be learning more things by returning to the roots of your practice, which in most cases, can prove helpful.

Get Ready With the Professional Editing Tool

Before getting into the editing process handicapped from resources, you need to be familiar with the software that we will use. We will use Wondershare Filmora You can click the link below and catch it up.

Create a Music Video Without a Keyboard

Let us get started! Whether you have a real mouseless experience or want to take it as a challenge, let’s get the things clear first.

We need to create a 20 seconds music video.
We will only be using the footage from the stock library.
We will be using music from the Wondershare Filmora library.
We will have 5 minutes to review the footage and the music available.
And most importantly, we don’t have a keyboard.

Step 1. Review your footage

Our first and most crucial step will be to use our imagination and creativity. So get those neurons firing, and let us go!

Head to the stock media folder on the bar mentioned above, the Wondershare Filmora.
Or you can simply look towards the left window, where you will find the sample videos tab.
Click on the sample videos tab, and a new window will appear on the library screen.
Here you will find almost more than 20 videos.
So apart from using the actual recorded footage, we will work our way with what we have from default.
For the music, we would be scrolling in the stock audio library.
Click on the audio tab above and start scrolling.
You will also find some categories in the left window.
Choose the category of your choice and listen to the audio.

Do whatever suit you best. Keep in mind you only have 5 minutes.

Step 2. Pick music for your clips

Suppose you have found audio that speaks your vibe. The next step would be to find a video that tallies that audio. Let us suppose we have audio that is of the hip-hop genre. Let that creativity shine now!

If you like to add a more classical vibe, pick a classical song or audio from the audio library.

After picking the song, move on to the sample videos tab and search for videos that match a classic vibe.
Now random close-up shots of a piano, cinematic footage of a big orchestra, or simple landscapes with minimalistic movement while focusing on a single object, consider the example below.

Now that a scenario is constructed, our next step is to arrange these clips in the Wondershare Filmora timeline.

Step 3. Download the clips and audio

You have 15 minutes to create the music video. Start the timer! Once you have selected a sample video and audio that matches your scenario, you can download them from the bottom right icon on the thumbnail. Only if you still need to download them.

Step 4. Insert the audio into the timeline

The first step is to drag the audio to the timeline.
Now play the audio from the start. If you can work with the audio as a whole, then it’s perfect.

If you want your audio to start at a certain point. You have to follow the below-mentioned steps. It is as simple as that!

Add your audio to the timeline.
Then move the timer or the slider where you want your audio to start.
Right-click on the audio file. Select split.
Your audio file will split into two parts.
Delete the prior file and drag the file ahead to the start of the timeline.

The next step is to add the videos to the timeline.

Step 5. Add the video to the timeline

When you have your audio in the timeline, your next step is adding the video. After you have trimmed or split your audio to your wish, follow the below steps.

Click and drag to drop the video clips where you want the video to start.
Play the audio first is a good feature for where you want your video to insert.
Then adjust the timeline slider on that point.
Simply drag your video and drop it into the timeline.

Note: now, remember you have multiple videos to match the audio length as we create a music video. The more, the more optimistic. Now, remember you have multiple videos to match the audio length as we create a music video. The more, the more optimistic.

Download the remaining videos that you would wish to be added to the music and follow the steps mentioned above to add the clips where you desire.

Step 6. Finishing touches

You can add some transitions to give your music video a fine touch**.** To add transitions, you can follow the below steps:

First, click on the transition icon on the bar above. Then, browse as far as your imagination takes you.
If the effect you want still needs to be downloaded, click on the download icon in the bottom right corner and download the effect.
Click on the effect and drag it to drop it on your video. It will create a smooth transition while shifting from one video to the other.

Keep going you are almost there!

Do this for all the videos in the timeline above the audio file.

If you have time, you can also add a few of the effects in the Wondershare Filmora.

To do so, click on the effect icon on the top bar.
A window will open to your left, indicating different available effects categories. Select any tab you want that fits your music video scenario.
Download the effect mentioned above by clicking on the download icon in the bottom right corner of the effect thumbnail.
Click to drag and drop it on top of your video.

Note: you can do so as many times as you want for the remaining video clips in the timeline.

It seems our 15 minutes are running out! Play the music video from the beginning and review the edits you made. Then, finalize your edits and Voila. You have successfully created a music video using a mouse on Wondershare Filmora.

So in a rare scenario when you don’t have a keyboard, you can just use your mouse to browse the Wondershare Filmora and put those creative ideas to work.

Conclusion

With just a mouse, you have created a music video! How easy is that? Try different music, audio, and video, and then enjoy the rest! Creativity has no limits if you know how to make the most of it by using the tools at your hand. Tell out more about your creative ideas! We love to hear from your side!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Download the remaining videos that you would wish to be added to the music and follow the steps mentioned above to add the clips where you desire.

Step 6. Finishing touches

You can add some transitions to give your music video a fine touch**.** To add transitions, you can follow the below steps:

First, click on the transition icon on the bar above. Then, browse as far as your imagination takes you.
If the effect you want still needs to be downloaded, click on the download icon in the bottom right corner and download the effect.
Click on the effect and drag it to drop it on your video. It will create a smooth transition while shifting from one video to the other.

Keep going you are almost there!

Do this for all the videos in the timeline above the audio file.

If you have time, you can also add a few of the effects in the Wondershare Filmora.

To do so, click on the effect icon on the top bar.
A window will open to your left, indicating different available effects categories. Select any tab you want that fits your music video scenario.
Download the effect mentioned above by clicking on the download icon in the bottom right corner of the effect thumbnail.
Click to drag and drop it on top of your video.

Note: you can do so as many times as you want for the remaining video clips in the timeline.

So in a rare scenario when you don’t have a keyboard, you can just use your mouse to browse the Wondershare Filmora and put those creative ideas to work.

Conclusion

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

Part 2. 3 Typical Types of Marketing Videos
Part 3. 6 Tips for Making Your Video Effective
Part 4: Useful Video Editing Tool
Conclusion

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Advertisement Video Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

Simple Drag-and-Drop Timeline Interface
Library Of Visual Effects and Transitions
Built-In Title Templates
Color Grading and Color Matching Tools
Support For Keyframe Animation
Background Audio Mixer
The Free-Use Audio, Image, Video Library
Instant Previews of Edits
Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success: