New 11 Tips to Make Product Ad Videos

11 Tips to Make Product Ad Videos

In the list of various video types, let’s check out product ad videos. This type of video gives more details about a product and it is normally used by businesses in promoting their products both new and old to the public. Product ad videos are videos that help to enlighten the public about products and also show them what they will gain in going for such products. These videos are best used for unveiling new products. Product ad videos have been in existence for a very long time.

Some people regard them as business ad videos, advertisement videos or even marketing videos. Not only do product ad videos help your products to stand out among the very many, but it also brings about numerous engagements from your audience by making your products to be found online by both far and near viewers. Product ad video answers every question in the heart of the audience and makes the audience build trust in the products. There are a lot of things to put into consideration while going for product ads videos and they include:

1. Good Quality Video and Picture Coverage

Now, among several things to consider in creating product ad video, is good and quality video or picture coverage which can only be possible when there is correct lighting that can help to get a very clear video or image of those products. This helps attract the attention of the customers. This also makes your products stand out among several products on sale. It also will help in creating quality videos because the quality of the pictures and the videos are not compressed.

2. Concise Videos

Another thing to put into consideration is the concise nature of your video. It must be brief and comprehensive. There should not be a lot of bulky information in the video so as not to make the customers tired and burdened.

3. Correct Colour Combination

This is something that must not be neglected in making product ad videos. The colour combination must be correct and matches very well with both the products and the things written on the products. It is better to work at most with just three colours that complement one another. This will not only attract the customers but will make the customer see how professional you are and will pay anything to get the products.

4. Short Videos

Videos are best with at most one minute depending on the platforms you want to advertise them on. This will make the customers not wait for a long time to understand the video and it will help the client to make the decision quickly without wasting a lot of time. It will help him make the decision quickly. Studies and statistics have it that attention span is only 8.5 seconds so you must try to make proper use of the first few seconds of your video.

5. Product Prize

The goals of a product ads video are to either make the announcement of a new product on sale or to also advertise particular products to sell to make great sales. Therefore, if the product needs to be sold, then the prize should be written down boldly in such a way that the buyer can see the price. The real prize and the promo size can also be written to entice the customers more to buy.

6. Text, The Font Styles, The Font Size And The Font Color

This is another important area that must not be neglected. This is another area in product ads that catches the eyes of the customers. So, the font, the font styles, and font color must go in line with the products, the text on the products and the background color of the products.

7. Aspect Ratio

This is another important thing to consider while making the video for product ads. Each social media platform has its unique aspect ratio. Aspect ratio talks about the ratio of the length and width of a video. Therefore before creating any video for any platform, first look for the aspect ratio of the platform. Facebook has its aspect ratio as also Instagram, TikTok, Facebook story and reels. This will make your video fit into the platform and make the video come out professionally and grandly.

8. Product Ads Software/Applications

Aside from knowing all that has been discussed, it is important to look out for the best software for the job. There is a lot of software that will be of help in creating product ads videos, go for the ones that you can understand and can help you create product ads video. Software like:

Kinemaster.
Imovie.
Quik.
Adobe Premiere Pro.
Wondershare Filmora.
Video ads Maker.
Video Guru.
Videolicious.
AndroVid
FiLMiC Pro.
movie.
Doodly.
WeVideo.
Vimeo Create.
Power Director.
Canva etc.

9. Good Reviews

Another important thing that makes product ad videos convert and confidence in the heart of the audience is the reviews from customers who have used such products. Therefore, try always to get reviews on the products from buyers. Now, it can come as a note, audio or video of the buyers reviewing the product. Adding these reviews from various buyers will not only draw the attention of viewers but also make them trust the authenticity of the products. So, try to add such reviews to your product ads video.

10. Graphics And Music

This is important also in creating product ad videos. You need nice and eye-catching graphics and music that goes in line with the products. Your music must be good and 100% natural.

11. Call To Action

This is a very important thing that must not be exempted in your product ads videos. Your video must have the ability to call the audience to action. Now after all has been done and the question in the heart of the audience will be, ’How can I get this product?’.The ‘call to action answers this question. So, it must be included. The call to action can be at the beginning of the video, middle of the video and end of the video but it is best placed in the middle and at end of the video.

The above and more are what should be considered and applied if you want a product ads video that can convert very well and yield massive sales.

Conclusion

Product ads video is the order of the day and it is very important as a businessman to leverage the conversions being generated by it to make a profit and to build up engagement for your business, websites etc.

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In This Article, You Will Learn How to Make an Engaging and Creative YouTube Intro to Give a Hook and Recap Information to the Audience by Using Wondershare Filmora

You are starting a YouTube channel and looking to create a video intro. Then, this article will allow you to experience the magic of Wondershare Filmora in creating a YouTube intro. Wondershare Filmora allows you to access the range of opener templates you can edit to create engaging YouTube intros. This will help to hook up your audience till the end.

But before we learn how to create a YouTube intro, let’s understand what makes an Intro creative and exciting.

Part 1. What Is a Creative YouTube Intro?

A good intro is a crucial feature of a good YouTube video. Whenever a viewer or a subscriber clicks on your video, the YouTube intro is the first thing they see. And a successful channel’s secret is to captivate the viewer from the start.

What Goes Into a Creative YouTube Intro?

A good YouTube intro consists of the following qualities:

Graphic: The intro text will be written on the graphics template.
Text: This text will be your channel’s name. Or, if it’s a Vlog, it could be its number. Such as i.e., Vlog #2.
Images: If you use plain templates, you can add pictures behind them to make them pop up even more.
Catchy music: To spice up the video and make it more pleasing, the music will be added to hook the audience in the intro section.

You must have an engaging YouTube intro. You will need a few things to create a YouTube intro.

Part 2. What Do You Need to Make a Creative YouTube Intro?

You are all set to engage the audience, then you need the following essentials to create an exemplary YouTube intro:

Requirement 1. Wondershare Filmora

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First, you will need to have a good video editor. Wondershare Filmora is the best for editing your videos. It enables you to make creative and appealing videos.

It has a very engaging system UI that allows even novices to quickly get the hang of it. Also, it has a wide range of stock media. Thus, it allows you to access the intro templates and customise features.

Requirement 2. Footage for Intro

When creating content for your YouTube videos, remember that you will also need some footage for your intro. Intros need to be as captivating as possible.

So to hook the audience from the start, you will need an entertaining start. These video clips can be the exciting moments that you cut before the climax or landscapes of the scenery. The choice is yours.

Part 3. Step-by-Step Guide to Creating a YouTube Intro

You can create a YouTube intro in two ways.

Create a YouTube intro with an opener template.
By using video clips from your library.

To use both of these methods, you will need Wondershare Filmora. For this, read below to get your hands on it!

Create a YouTube Intro with an opener template

Opener templates are full of fancy graphics and animations that you can change according to your style. The library provides you with the most vibrant and simplest form of opener templates.

Step1 Download Wondershare Filmora

Before all, you need to have access to Filmora. If you don’t have then follow the below actions:

First, download and install the Wondershare Filmora.
Then, on your PC or Mac, run this application.

Step2 Preview The Intro Template

After downloading the Wondershare Filmora, you must select an intro template. To perform this action, you will need to preview it first as:

Click on the Title icon above the Import window.
On the left column, scroll down to Titles > Openers.
Double-click on any intro template to preview it.

After previewing the opener, we need to insert it into the timeline. Simply click on an intro you like and place it in the timeline below. Here you can edit the Opener.

Step3 Edit The Text

After adding the opener to the timeline, your goal is to type in your text. This text will appear in the intro. To perform this action, follow the steps mentioned below:

Double-click on the opener added to the timeline.
This will open the settings menu in the import window.
Type in the text box your channel’s or vlog’s name.

Then change the font of text if you want.
You can also edit the sub-heading. Here you can write a short description of your video.
Once you are done typing the text, click on OK to confirm your changes.

After you have typed in the text for your opener, it is time to add some music to it.

Step4 Add Music into Clip

Music will spice up your intro video and give more pleasing effect. To proceed it further, follow the following steps:

Click on the Audio icon above the import window and Audio library will pop up.
Here, you can see the variety of Royalty-free music available.
Browse through the library and choose whatever you like.
After you have selected the music for your video, click to drop it below your opener in the timeline.
Trim the music to the length of the opener.
Play the opener from the start to confirm your changes.

This is how you can create an opener intro for your YouTube videos. Choose the graphics that most suit your video’s vibe.

Now that we have learned how to make an opener by template, let’s look at how to create an intro using clips in your library.

Create an Intro with Video Clips in Your Library

Wondershare Filmora also allows you to edit your videos to turn them into openers. This will enable your intros to be more personal and unique, giving you the edge of creativity.

Creating an intro by using video clips is an easy task. You just need suitable video clips to use as an intro, and you are good to go.

Follow the steps as mentioned to create an intro using Video clips:

Step1 Import the Video Clips

After downloading Wondershare Filmora, your next step is to import your video clips. To perform this, follow the steps as mentioned below:

On the Filmora Home Interface, find the Import icon on the top left side and select it.
This will direct you to your PC library.
Select the photos and videos you want to edit and click OK.

Step2 Add The Video Clips to the Timeline

Once you have imported clips in the Import window, your next step is simply to add them to the timeline. For this, follow the steps mentioned below:

Drag and select the clips in the import window.
Then, drop them in the timeline.

Once in the timeline, your video is ready to go into editing mode. But before we insert the template of our intro, we need another step as shown!

Step3 Trim The Video Clips

As it’s the intro, we need to trim the video clips, so they are concise. You may have recorded longer video clips, but we need clips that are no longer than 5 seconds.

To trim the video clips, follow the steps mentioned:

Move the playhead on the video clip to where you want to trim.
Click on the scissors icon on the Playhead.

This will split your video clip into two parts. Now, you can delete whatever part you like and keep the other one.

Note: To measure the time of the video clip, keep an eye on the Time map above the Playhead.

When you have trimmed your video clips to your liking, it’s time to add the Title text that will act as an intro to your video!

Step4 Add The Title Text

You will need a title template to add text to your video clips. For this,perform the following actions:

First, click on the Title icon above the import window.
On the left column explore and browse the animated title as you want.
Double-click on a title template to preview it.
Once you have selected the Title template, drag it above the start of your timeline above the video clip and it’ll all set.

After you have added the title, the next step is to add your intro text.

Step5 Type The Intro Text

For specifications of the video and ongoing content, you have to tell the audience before starting. For this, you need to type the intro text as shown:

Double-click on the title template.
Type in the text you want in the text box.

Play the video clip from the beginning to confirm your changes. Now that we have created a graphic text, it’s time to add the audio.

Step6 Add Music

To give more pleasing look and effect, you must add the music into it. Follow the steps below to proceed it further:

First select the Audio icon above the import window. This will direct you to Filmora’s Audio library.
Browse the library and pick whatever royalty-free music you want.
After you’ve chosen the music for your video, drag it to the timeline below the video clip.
Cut the music to match the length of the intro and it’s all done.

Once you are done adding the music, hit the play button to ensure everything is according to your need.

Step7 Export The Video

Its time to export the video and share it with your audience. For this, check below steps:

Click on the export icon on the top right of the import window.
This will pop-up another window of settings.
Select the settings your want your video to be exported in.

Note: You can also change the name of your intro.

When you are done, click on Export.
Wait till Filmora finishes exporting your video.

Congratulations! You have successfully created a YouTube intro. Now you can use them freely in your YouTube videos and please your audience.

Conclusion

YouTube intros are a great way to attract the viewer at first glance. The more creative the YouTube Intro is, the more the chances of your video getting views.

By following the steps mentioned in the article above, you can easily create YouTube intros by Wondershare Filmora. Try with new features and stock media to make your video more exemplary!

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First, you will need to have a good video editor. Wondershare Filmora is the best for editing your videos. It enables you to make creative and appealing videos.