How to Brighten Video in Premiere Pro

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

What Is Animated GIF

What Is Animated GIF | GIF Example & Advantages of GIF

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Time Lapse Video Is Very Interesting and Creative, Which Usually Attracts More Attention. This Article Will Show You How to Make a Time Lapse Video with Adobe After Effects

Time-Lapse movies are great for a variety of projects; you can use them as establishing shots in sitcoms, corporate marketing videos, and they can make lovely backgrounds for animated slideshows. A time-lapse video is essentially a series of photographs taken at regular intervals to depict how the environment changes gradually over a shorter period of time. In this article, we’ll demonstrate how you may quickly and easily build an After Effects time-lapse effect.

With that said, let’s start!

Step 1. Create a new composition

Calculating your composition length to accommodate the frame rate and number of images is the first step in generating a time-lapse video.

1. Verify the number of images you have for your Sequence.
2. New Composition Creation. Selecting a frame rate: A time lapse film produced at 30 frames per second will flow smoothly, but you can select any frame rate you like.
3. To determine the duration of your composition, divide the number of photographs you have by the frame rate you’ve chosen. For instance, if you use 600 photos at 30 frames per second, your composition will last 20 seconds.

Step 2. Import your images

You are prepared to make a time-lapse sequence if all of your photographs are saved to the same folder and are in the same order. If you are working directly from your Camera, you will likely have Camera Raw files, although this procedure works with PNG and JPEG sequences.

1. Press Command/Control I on your keyboard or select File > Import. Find the folder holding your image sequence.
2. To begin, select the first picture in the sequence. If all of your images have accurate names, After Effects will be able to identify a sequence of images.
3. Make sure the Force Alphabetical Order and Camera Raw Sequence checkboxes are selected. Your Time-Lapse Sequence will display in the Project Browser Panel after you click Import.
4. Once you’ve watched how it plays, you can adjust the Frame Rate by right-clicking the Sequence in the Project Browser and selecting Interpret Footage > Main.
5. To update your time-lapse, modify the Frame Rate setting and click OK.

Step 3. Create movements

1. After Effects’ Time-Lapse Sequence can be used just like any other standalone clip. This implies that you may give your time-lapse clip movement by adding Keyframes and Effects.
2. Place your Playhead at the beginning of the clip after choosing the Image Sequence. Make a keyframe for the scale or position.
3. To generate a second Keyframe for the value of your choice, move to the end of the clip. Make any necessary Clip modifications.
4. Right-click on the timeline, choose New > Adjustment Layer, then add your effects to the Adjustment Layer to add effects like noise and grain.

Step 4. Create slow motion from a video

You can import your video after you’ve shot it to prepare it for editing. The same steps, including naming your photos in order, must be taken for the Time Lapse sequence. It may be advantageous to entirely rename both your Image Sequence and Performer clip.

1. Drag the finished Time Lapse sequence to your Timeline after completing it as previously explained.
2. Over the Time Lapse, add the Performer Clip to the Timeline.
3. Choose Time>Time Stretch by performing a right-click on the performer clip.
4. You can alter the Stretch Factor or Duration in the dialogue box. When you alter one parameter, the other will reflect the new Stretch Factor or Duration for you.

Step 5. Make an overlay

You can alter the Stretch Factor or Duration in the dialogue box. When you alter one parameter, the other will reflect the new Stretch Factor or Duration for you.

1. Find Luma Key in the Effect Control Panel and drag it to your clip.
2. Change the Key Type setting in the Effect Control Panel to Key Out Brighter.
3. The Threshold, Tolerance, and Edge settings should be adjusted until only the silhouette is visible.
4. Use the Pen or Mask Tool to create a circle around the parts you want to delete if you discover any corners of your clip that are still visible.
5. Add any Effects, such as Light Leaks, to your Adjustment Layer by choosing “Right-click > New > Adjustment layer.”

After Effects CC must be opened, a new project must be created, the Import File menu option must be selected, and the appropriate folder containing the altered still images must be located and selected before the time-lapse photos can be turned into a film. You need to make sure that the JPEG Series box is checked, as well as the Force Alphabetical Order box.

Once you have clicked on the first image in the sequence. The time-lapse video that you uploaded appears in the project library. After performing a right-click on the filename, select “New Comp from Selection” from the context menu.

Step 6. Exporting your video

After getting our sequence to perform some kind of slow, understated animation so that it appears as though the camera is moving dramatically, we will need to export a video file. Go to File > Export > Add to Render Queue, then open the Render Queue dialog box by going to Window > Render Queue. From there, you can choose the Output Module and change the settings in the options dialog box. Finally, choose the Output To option and select the location on your computer where you would like to save the video clip that we are currently rendering and exporting.

Conclusion

No matter how you make your time lapse videos, After Effects has a ton of features you can use to modify and enhance the way they look. Now that you are familiar with the fundamentals, you can play with the Frame Rates and Composition options. Check out this helpful manual for more information on Time Stretching and Remapping in After Effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

How to Convert Images Into Video - Kapwing Tutorial

There are effortless ways to turn images into a video with stylish text and transitions, plus licensed music for any occasion. Simply add your photos to our online video creation software and quickly rearrange your pictures to tell your story. Drag and drop your way to a stunning video in minutes. Which software can help you? Find it in this article.

Part 1. What is Kapwing?

Kapwing is a collaborative video editing solution designed to help users create creative content online. With Kawing, users can upload, edit and share files with other team members in one place. Just share the link with other users and work on the content together in real-time.

Kapwing allows users to create videos from scratch with Kapwing’s extensive library of pre-made templates, stock content, and assets. Users can add layers of images, videos, and audio to create the desired video. Because Kapwing is a cloud-based solution, all projects and work are automatically saved to the cloud. However, Kapwing only allows the first 3 projects to be free, after that the image or video will be automatically watermarked, and you need to purchase kapwing premium access for the best image or video quality.

Part 2. How to convert image to video with Kapwing?

Easily convert images and GIFs to videos with music and stop scrolling with Kapwing’s image-to-video tool. With kapwing, you can turn your photos into a dynamic slideshow for a presentation or an engaging video for social media and YouTube. Even with minimal editing experience, you can turn a single image into a professional video.

Kapwing supports turning a single image into a video, as well as joining multiple images one by one into a slideshow-style video. With an intuitive timeline and the ability to specify the duration of each image, you won’t need to read a long tutorial to convert an image to a video with this easy online tool. Follow the steps below to convert your images to videos using kapwing.

Step1Upload your image or images

Upload an image or set of images directly to Kapwing. You can also embed a link to a .png or .jpg on the web. Once uploaded, your images will appear on the canvas as a collage.

Step2Select time and size

Select the image and find the duration dropdown in the right edit menu. Use the “adjust duration“ dropdown to choose how long you want your output video to be. You can also resize the image to a different aspect ratio. Crop, add music, set the background color, and more with Kapwing’s simple editor. If you have uploaded multiple images, arrange the photos in the correct order to make the presentation perfect.

Step3Export and share

Just click Export and your final video will be created. The output file is MP4. Kapwing is completely free and requires no downloads. Enjoy the new video you created with your image or images.

Part 3. Other 3 ways to convert image to video online

Even though an online image-to-video maker is not as powerful as photo and video editing software products like Filmora , you can still use this online image-to-video maker to create videos effortlessly. However, to save time, you should prepare all the material you want to use in your video in advance so that you can upload it to the platform of your choice and have your video ready in minutes. Let’s take a look at the image-to-video maker that you can use to create captivating social media videos.

2. Image to video

This website offers a lot of different tools that you can use to create videos from your photos, crop videos, or add 3D transitions between frames. Keep in mind that the maximum number of photos you can use in one video is limited to thirty. Once you get to the home page of this platform, just upload your photos and arrange them in any way you want.

You can also add text, music, or your company logo to the video, then follow the on-screen instructions to complete the process. You can preview the video after the platform has generated it and decide whether you want to download it or start over if you didn’t like the result.

3. Mp3Care

This web application makes converting JPEG files to MP4 video files a simple two-step process that only requires uploading photos and then selecting the time between the two images. The maximum number of photos you can use in a video is limited to just twenty, with the maximum duration of each image in the video not exceeding the 20-second mark. Adding transitions between images is also on the list of options this platform provides, but Mp3 Care Photo to Video lacks any other video editing features. Despite some obvious drawbacks, this online photo-to-video maker is still a great choice if you want to convert your photos to videos quickly and for free.

How to convert image to video on desktop using Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

First, download and install Filmora on your Windows or Mac computer. In the following section, I will cover how to add photos to a video using Filmora on Windows. The procedure for adding photos to a video on Mac is similar.

Step1Import both photos and video files into Filmora

Launch Filmora Video Editor and click “New Project“ to get started. Click “Import“ and then “Import media files“ or click “Import media files here“ to find your video and photos on your computer. Double-click the files and they will be imported into the program. You can also directly drag and drop photo and video files into the video editing program. Then you need to set up the project such as aspect ratio and resolution.

Step2Add a photo to the video and apply some effects

After importing the files into the program, drag the video clip to the video editor timeline at the bottom of the screen. Then drag the photo to the track above the video. Click the “Play“ icon to preview the video. Move the photo on the track to the point where you want to view it and drag the end to shorten or increase the duration of the photo.

After that, edit your photo as you choose. Place the image anywhere you want, then drag its edge to change the size of the playing windows. The picture-in-picture track can also be customized using a variety of customizable settings provided by Filmora. To access the picture, color, and motion panel, double-click the additional image on the track. Here, you can select from more than 30 motion effects to animate the added photo, alter its saturation and hue, perform some color correction, or alter its transformation.

Then click the “Effects“ button for more mask and effect options. Go to the Utility option under Filters and then drag the image mask onto the photo on the timeline. Double click on the photo and then you can change the shape, height, width, and blending of the image mask. On the mask tab, you can shape the photo with a single click. You can also invert the mask to create a new shape. Choose one of the effects according to your wish to make your video more unique.

Step3Save the new video file

After adding a photo to a video and making basic adjustments, you can export it in various ways by pressing the “Export“ button. You can save it in different formats in the Format tab. If you want to play the video creation on iPod, iPhone, or iPad, click “Device“ and select the device from the list. You can also upload your video directly to YouTube or burn it to DVDs for playback on your TV using a DVD player. You can also share the video directly on social networks.

Conclusion

The above article talks about different software that can convert images to videos, hope it is helpful if you were wondering how to do that. As we can see above, using Filmora video editor, you will be more creative in making videos with fun or using Kapwing online software to convert your images to videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

First, download and install Filmora on your Windows or Mac computer. In the following section, I will cover how to add photos to a video using Filmora on Windows. The procedure for adding photos to a video on Mac is similar.

Step1Import both photos and video files into Filmora

Launch Filmora Video Editor and click “New Project“ to get started. Click “Import“ and then “Import media files“ or click “Import media files here“ to find your video and photos on your computer. Double-click the files and they will be imported into the program. You can also directly drag and drop photo and video files into the video editing program. Then you need to set up the project such as aspect ratio and resolution.

Step2Add a photo to the video and apply some effects

After importing the files into the program, drag the video clip to the video editor timeline at the bottom of the screen. Then drag the photo to the track above the video. Click the “Play“ icon to preview the video. Move the photo on the track to the point where you want to view it and drag the end to shorten or increase the duration of the photo.

After that, edit your photo as you choose. Place the image anywhere you want, then drag its edge to change the size of the playing windows. The picture-in-picture track can also be customized using a variety of customizable settings provided by Filmora. To access the picture, color, and motion panel, double-click the additional image on the track. Here, you can select from more than 30 motion effects to animate the added photo, alter its saturation and hue, perform some color correction, or alter its transformation.

Then click the “Effects“ button for more mask and effect options. Go to the Utility option under Filters and then drag the image mask onto the photo on the timeline. Double click on the photo and then you can change the shape, height, width, and blending of the image mask. On the mask tab, you can shape the photo with a single click. You can also invert the mask to create a new shape. Choose one of the effects according to your wish to make your video more unique.

Step3Save the new video file

After adding a photo to a video and making basic adjustments, you can export it in various ways by pressing the “Export“ button. You can save it in different formats in the Format tab. If you want to play the video creation on iPod, iPhone, or iPad, click “Device“ and select the device from the list. You can also upload your video directly to YouTube or burn it to DVDs for playback on your TV using a DVD player. You can also share the video directly on social networks.

Conclusion

The above article talks about different software that can convert images to videos, hope it is helpful if you were wondering how to do that. As we can see above, using Filmora video editor, you will be more creative in making videos with fun or using Kapwing online software to convert your images to videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Also read: