Review Video Is a Common Type Video and the First Impression Review Is Also Included. This Article Will Show You What Is First Impression Review Video and How to Create One by Yourself

There are many types of first impression reviews, it can be for gadgets, it can also be for products like skin care, makeup or it can also be home related like appliances, home decor etc. or any products that is available in the market. It depends on the content you choose but this are all example of some products that people want to see impression reviews before buying products.

Doing a first impression review is important specially for companies, because they want to know how the public will accept their products or what else should be changed in the products. The views and opinion of content creator and also for buyer are much needed of this company.

Using this video content to market will benefits the company and products, this is because people engage more with videos than with words or static photo.In this article I will share to you the information about first impression review video and tips on how to make an effective first impression product review.

First Impression Review Video

First impression review is more likely product reviews or live review, products reviews are the videos where you are explaining, products features, pros and cons are describe while first time to see the products. It include also a little of unboxing reviews, because when doing a first impression review, it show how you accept the product looks or what can you say about the product even if it’s the first time you see it.

A review has a simple goal, to check if the products is worth buying or not. It covers how the products helps you. This can involve examining or test the products performance, cost and more.

How this kind of content will help you

Let’s say you want to create content and you have thought or chosen to create these kind of video, so below are the benefits of how it can help to grow your channel.

• Strengthening your online presence
• Engaging viewers
• Building stronger community
• Converting viewers into buyers
• Opportunity to work with Brand
• Product Sponsorship

Tips on How to Perform Product First Impression Review

Include unboxing Video

Unboxing video is recording yourself while opening item for the first time. This opportunity can benefit people who are weighing multiple products before making a purchase. Unboxing videos can recreate the feeling of getting something new and enjoying it for the first time.

Its seems that it is same as you make a first impression video and It would be better if includes this type of video the unboxing of the product in front of the viewers so they see how you react about the product. The genuine reaction upon opening the product is always the best reaction they will see.

Unboxing video make people feel that way and the people behind the camera have knack for building excitement.

Detailed explanation

Detailed explanation meaning starting from the moment you open the package to details that are into the packaging of the products like the ingredients, manufacturer, expiration etc. Introduce the product properly and talk about the where you saw it or how you found out about this. Explain also the product claims that sometime you will read on the packaging but if luck of information you also need to search in their website or pages. Just don’t forget to include everything that you think people need to know about the product.

What include in the video is a commentary explaining to the viewers the features of a particular product. The review may typically includes the strengths and weaknesses of the products.

Talk about Product features and benefits

Products features are the characteristics of the products you are making a vlog. These are the plain facts about the products like the sizes, weight, functionality and benefits because viewers or customers are more likely to know the products performance. Make a list about all the features of the product you are reviewing, explain briefly each one so that viewers can better understand. The same with the benefits they will get if they buy this products.

When you use features in this manner, you help customers who have already decided to buy the product decide which version they are going to buy.

Share personal thoughts

Of course it’s important here that you can share your personal thoughts for the first time you see or touch the product. As an influencer for your viewers to believe and trust you, you just need to give your honest review about the product. Also share them your thoughts about the appearance, what should be change or fixed in the products if any.

Don’t forget to update your viewers when you already use the products. Make another video on how the product perform on you or how the product effects. So that the viewers know immediately if they will buy or not or if it is worth to buy.

Be honest when reviewing especially many viewers only rely on the video review of the influencers.

For Effective Video Performance and Promotion

You need to make the video better so that the brand will be more happy when they see that apart from your effort to search for good things about the products, they will also see your effort when it comes to video editing.

I’m talking about video editing software, you can see many in the market that can be downloaded for free but of course make sure if it’s performance wise to use.

Wondershare Filmora is one of the effective video editing software that can be use especially if you are a beginner in this kind of work.

Filmora has many great features that you can use to enhance the video you make. Use the color enhancer to make the color of the product you show in the video even better. Also use effects to make the video more creative and nice, don’t forget to use background music so the video isn’t boring. There are viewers that beside of how effective you are in doing product review, they are also commenting about the video editing. You have to make your video creative and stand out so that you can attract more viewers to your channel.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

After making your video creative by editing, it is important that you always promote your videos on all your social media or pages, so that many people can see your hard work, make all effort to get your video noticed by social networks, because nowadays social network make easy for people to share information thru videos. This sharing gives your vlog the potential to reach out to the audiences exponentially. The more entertaining and helpful you make your vlogs the better the chances of sharing.

Conclusion

For Business owners, they will get great benefits when they use influencer to promote their new products because apart from the great help of online promotion, many people also listen to what influencers or vlogger say, especially when they show how effective the product is or how the product perform well. The reason why other brand owner refers to vlogger to promote their brand is because it gives a sense of transparency in communication for the consumers. Although the vlog varies slightly different depending on the vlog, the vlogger appears in the video in a tone that sounds like telling a story to the friends or acquaintance.

Free Download For macOS 10.14 or later

After making your video creative by editing, it is important that you always promote your videos on all your social media or pages, so that many people can see your hard work, make all effort to get your video noticed by social networks, because nowadays social network make easy for people to share information thru videos. This sharing gives your vlog the potential to reach out to the audiences exponentially. The more entertaining and helpful you make your vlogs the better the chances of sharing.

Conclusion

For Business owners, they will get great benefits when they use influencer to promote their new products because apart from the great help of online promotion, many people also listen to what influencers or vlogger say, especially when they show how effective the product is or how the product perform well. The reason why other brand owner refers to vlogger to promote their brand is because it gives a sense of transparency in communication for the consumers. Although the vlog varies slightly different depending on the vlog, the vlogger appears in the video in a tone that sounds like telling a story to the friends or acquaintance.

A Complete Guide to the Best Brand Story Videos

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How To Quickly Create A Screen Print Effect In Photoshop: Detailed Guide

Screen printing is a unique method that uses a mesh to transfer ink onto a surface and is commonly used to print designs onto t-shirts or other garments, such as hoodies, tote bags, and even sneakers.

Nowadays, digital means such as Photoshop or Illustrator are used to create the screen print effect, which is achieved by using a layer mask to cut out a portion of the image and filling it with the color or pattern of your choice. The design is then printed onto fabric using water-based CMYK (cyan, magenta, yellow, black) inks with inkjet printers.

Suppose you’ve ever wanted to create the screen print effect in Photoshop to give that artistic look to your pictures and embed them in your clothes or other accessories but don’t know where to start or are not familiar with the process. In that case, this guide can surely help you figure this out quickly!

So without any delay, let’s get on with it!

How To Use Photoshop To Create The Print Effect

Below we’ve provided a detailed guide using Adobe Photoshop to create the print effect with easy step-by-step instructions.

What Are The Requirements For Creating the Print Effect In PhotoShop?

Before we discuss the complete process of creating the print effect while using Photoshop, here are the resources you have to arrange.

• Picture of the object: We will cut out the object from the original image using the Lasso tool and unsaturate it. However, you have to ensure that the object is clear and easily detectable within the picture.
• A background image: You will need a background image to add the object to. For this, you can use a solid background, capture scenery, etc.
• Fonts: You can also add fonts to the final image to add your ideas or thoughts, making your final project more eye-catching and engaging.
• Photoshop latest version: For this tutorial, we will use the Photoshop CC 2021 version, so make sure to download and install it to your computer immediately!

What Are The Steps To Create Print Effect in PhotoShop?

Now that you know the necessary resources, the following are the steps to create the print effect in Photoshop:

Step1 Launch thePhotoshop program on your laptop/desktop and click “Create New” on the software dashboard. Next, select the page size, such as “letter,” and click “Open.”

Now, click the “File” option in the top toolbar, and from the drop-down menu, select “Open.” Next, choose the image you want to apply the screen print effect by browsing to its location on your computer.

Step2 Next, click the “Lasso” tool from the left-side menu to create the selection around the object in the image.

Press the CMD/Ctrl + C on your computer’s keyboard to copy the selection. Next, click the “Layer“ option in the top toolbar, select “New,” and click “Layer via Copy.”

Step3 Now, hide the background layer in the “Layers” panel on the right-hand side, and you will get your object without any BG. Click the “Image” option in the top toolbar and select “Adjustments.”

Click “Threshold…” from the drop-down menu, and set the “Threshold level.” Alternatively, you can click “Cmd/ctrl+Shift+U” on the keyboard to desaturate the image.

Step4 Next, select the “Magic Eraser Tool” from the left-side menu and remove the white parts to smooth down the background. Afterward, choose the “Move Tool” from the menu and drag your object to a new layer.

To add the background image, click “File” and select “Open.” Next, select the file and again click “Open.”

Step5 Select the object using the “Move Tool” and drag it to the background image layer. If the thing is too large and you want to resize it, select the object using the “CMD/Ctrl” key and click “Edit” from the top toolbar. From the drop-down menu, choose “Transform” and click “Scale.”

Next, drag the handles to adjust the size of the object on the Background image.

Step6 Click the “T” icon from the left-hand side menu and set the font style, color, and size. You can also click the “3D” option to convert your text to a three-dimensional form.

Try removing the left-out white patches on the object using the “Magic Eraser Tool” to give a polished look to the print screen effect. Once you are satisfied, click the “File” option from the top toolbar panel and select “Save As.”

Type in the file name and select the file type from the drop-down menu next to “Save As Type.” Choose the storage location, click “Save” to export your final project, and you’re done!

Conclusion

In this article, we’ve explored what the screen print effect is and how it is used in digital art. We’ve also discussed the requirements and resources you need to use and then demonstrated a step-by-step process of how to create the screen print effect in Photoshop with simple and easy-to-follow instructions.

To make things easy for you, we also added original screenshots while creating a sample project on the software.

Hopefully, this article helped resolve your queries, and you can now give a vintage or retro look to your images using the screen print effect in Photoshop.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Top 7 Easy Ways to Convert a Video to a GIF Online

Looking for the best video to gif online conversion tools? No worries, as we have done all the research work and have shortlisted the best tools that can assist you with the task. GIF is short and cute animated files that help in interestingly conveying a message. These short-animated visuals help in reaching and creating an impact on the target audience. So, if you have some videos, GIF animations can be created from them using a good converter tool which can be an online program or system software.

Online programs are preferred by the users owing to their simple and hassle-free use, support for basic features, and cost-saving options. So, here in this topic, we will discuss the top and easy ways to convert video to GIF online.

Part 1: Top 7 Easy Ways to Convert a Video to a GIF Online

Several online tools can be used for converting a video file into GIF, but all do not stand up to the tall claims it makes. So, if you are in search of an easy yet effective tool, shortlisted below are the top 7 tools for video into GIF online conversion.

1. Adobe Express

Powered by Adobe Premiere, this is an excellent online tool that allows converting videos in all key formats in GIF format. The free version allows adding videos for up to 1 hour and the processed files can be downloaded to the local system.

Key features

• Video files in all key formats can be converted to GIF.
• Allows selecting the aspect ratio and the file size of the target file.
• This video to GIF converter online tool support drag and drop feature.
• Allows trimming the video so that the file portion can be selected.

Pros:

• Simple and clean interface.
• Quick file processing.
• Allows selecting aspect ratio and file size.

Cons:

• Only one file at a time can be processed.
• Only desktop files can be added.
• To download the file, you need to free sign-up.

User Review:

A good online multi-platform service that works with interesting features. -TechRadar

This is one of the best programs that comes packed with wide range of features that can assist you in getting the target customized files.

2. Ezgif

Using this browser-based tool, local as well as online videos in key formats can be converted to GIFs. The interface is simple where you just need to add the file and the conversion will be done automatically.

Key features

• GIF can be created from the local and online video files in all key formats.
• Choose the video part for creating the GIF file else by default, the first 5 seconds of the video are used.

Pros:

• All popular video formats like MP4, MPEG, FLV, MOV, and others are supported for conversion to GIF.
• Local, as well as file links in case of online files, can be added.
• Allows selecting the video part for which the GIF has to be created.
• Allows choosing the frame rate, and the size of the video.

This online GIF converter has an option to set static background.

Cons:

• File size limitation of 100 MB.
• Internet dependency.

User Review

“A website with many important and good tools that facilitates making your task easier. You get all features in one place. -Sasa011, Mywot.

This simple online tool is a pocket friendly option for converting your videos into GIF with added option for editing them. Supporting all key formats, the program supports additional tools as well.

3. Img2Go

Your videos on the system, cloud storage, as well as using URLs can be added to this online tool for conversion to GIF format. The look and the quality of GIFs can be adjusted by making changes in the file parameters.

Key features

• Convert all key video files like MP4, MOV, MPEG, and others to GIF.
• Customize the GIF look by editing the file size and applying the color filter.
• This online video to GIF converter allows to choose to enhance, sharpen, equalize, and edit files in other ways.
• Files to be converted can be added from the desktop, Google Drive, Dropbox, as well as URL.
• Processed files can be saved to the cloud storage in addition to the local system.

Pros:

• Multiple sources to add the video file.
• Customize the file parameters and enhance its look.
• Converted file is downloaded automatically to the local system.

Cons:

• Free version allows converting only 3 files at a time.
• Dependency on internet connectivity.

User review:

“This is the best online converter app I have discovered. It is really easy and fast to use. I absolutely recommend it and it really works.”-Maria Ancil, ChromeStats

When you need to convert only a few files at a time in a hassle-free manner consider this simple online tool. After the conversion is done, you would not have any hassles of file downloading as it is automatically saved to the system.

4. CloudConvert

Convert your videos in MP4, FLV, WebM, and other key formats to GIF using this browser-based tool that is simple and free to use. Multiple file parameters can be changed using the tool to get the desired file.

Key Features:

• Allows converting all key video formats.
• Files to be converted can be added from the desktop, URL, Dropbox, Google Drive, and OneDrive.
• Allows adjusting the fit, codec, resolution, aspect ratio, and fps.
• Option to trim the file and also add a watermark.

Pros:

• Files to be converted can be added from multiple sources.
• All key video formats supported.
• Option to control the video size, quality, and aspect ratio.

Cons:

• Free version allows only 25 conversions per day.
• Converted files need to be downloaded.

User Review

“Instant way of converting small-sized files online in many different formats.”

-Sushil, SoftwareAdvice

When conversion of cloud-based files is needed, this works a good online tool that also allows you to edit and change the key file parameters.

5. io

This is a free browser-based tool that allows creating of animated GIF files from videos. There are several video editing options also supported by the tool like split, cut, adding text, and more. You can even add a YouTube video or its link to create a GIF.

Key features:

• Free online tool for creating a GIF file.
• Support all key video formats like MP4, MOV, FLV, and others.
• Local, YouTube as well as videos from Dropbox can be added.
• Option to record the video and create its GIF.
• ‘Allows choosing the size, duration, background color, and several other file parameters.

Pros:

• Videos from multiple sources can be added.
• YouTube videos can also be converted to GIFs.
• Option to record the video and create its GIF.
• Support multiple video editing options.

Cons:

• Slow processing speed.
• Files processed through the free version have a watermark.
• Free version allows processing files under 10 minutes and of 250Mb in size.

User Review:

“It is just a perfect tool and easy to use. It supports a wide variety of media files.” - Koi, Trustpilot.

Option to convert the YouTube videos as well as the recorded videos make this tool different from the others. All popular file formats are supported and you can even customize and change the file parameters as per your requirements.

6. VistaCreate

This is another simple-to-use tool that allows converting all key video formats to a GIF file. The program allows setting various parameters as needed.

Key Features

• Convert MP4, WebM, AVI, MPEG, FLV, MOV, and 3GP to GIF.
• Support Drag and Drop feature.
• Videos up to 50MB can be processed.
• Allows choosing the video start and the end time for which GIF is to be created. If no time is selected, the first 5 seconds of the video are used.

Pros:

• Simple user interface.
• Allows selecting the video part for which GIF is to be created.
• Choose the frame rate and the speed.

Cons:

• Limited format support.
• Free version has a limitation of 50Mb file size.
• Processing speed is slow.

User Review:

“It is a simple and fast online tool that works. The program allows creating eye-catchy visuals and is free to use.”-Kshitij T, G2. Com

Simple to use, this online tool is apt when you need selected parts of the video for creating a GIF. Though it is compatible with a few selected formats, the process of conversion is simple.

7. XConvert

This online tool support conversion of wide range of file types and formats including videos to GIF. The supported video formats are MP4, WebM, MOV, and MKV. The tool also allows changing the target file parameters.

Key Features

• Free to use online tool with a simple interface.
• Allows converting MO4, MOV, WebM, and MKV videos to GIF.
• Frame Rate and resolution of the target GIF file can be selected.
• Allows adding local as well as files saved to the cloud storage.

Pros:

• Add videos from the desktop, Google Drive, and Dropbox.
• Choose the desired frame rate and resolution.
• Option to save the processed file to the system or Dropbox. Option to get the converted file download link.

Cons:

• Limited file support.
• Converted files need to be downloaded.
• Internet dependency.

User Review:

Portable, nice UI, cross-platform tool and has a lot of actions and run fast. -Roflpancake, Alternativeto

When simple conversion with basic file editing is needed, consider this online tool for your task. In addition to the local system, you can even save the files to your cloud storage.

Part 2: Comparison Table of the Best Video to GIF Converters

The table below compares the above 7 listed tools based on the formats supports, speed of file processing, and the watermark on the processed files.

Features/Tool	Supported Format	Free Version with watermark or not	Speed of conversion
Adobe Express	All key video formats	No watermark	2 (Fast)
Ezgif	All key formats including MP4, MPEG, FLV, MOV, and others.	No watermark.	4 (Slow)
Img2Go	MP4, FLV, MOV, and all key video formats.	No Watermark	2 (Fast)
CloudConvert	All popular video formats including MP4, MOV, FLV, MPEG, and more.	No Watermark	2(Fast)
Veed.io	All key formats	Yes, free version has a watermark.	5 (very Slow)
VistaCreate	MP4, WebM, AVI, MPEG, FLV, MOV, and 3GP.	No watermark	5 (Very Slow)
XConvert	MP4, WebM, MOV, MKV.	No watermark	3 (Average)

Part 3: Best Solution to Convert Video to GIF on Windows/Mac

To convert videos to GIF on your Windows and Mac without worrying about any limitations or internet dependency, desktop software works as the best option. If you too have been looking for one such desktop program, we recommend Filmora Video Editor as the best choice. Though the software is used majorly for advanced video editing options, it is capable of performing a variety of other tasks as well including video to GIF conversion. The software allows file conversion through its export feature.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Key Features

• Almost all video formats like MOV, MP4, MKV, FLV, and others can be converted to GIF.
• High-quality conversion at a fast speed.
• Support batch processing so that multiple files can be processed at a time.
• Allows editing and customizing videos using the built-in features of the software like effects, subtitles, crop, cut, and more.

Pros:

• The interface is simple which makes the software suitable even for beginners.
• Almost all popular video formats are supported.
• High-quality conversion in a hassle-free manner.
• Windows and Mac support.

Cons:

• Being a desktop software, it needs download and installation.
• Need to purchase the software subscription.

Steps to convert videos to GIF using Wondershare Filmora

Step 1. Launch the installed software on your system and the main interface select Create Project > New Project.

Step 2. Click on Import Media Files Here option under the Media tab to browse and add the local video file. Multiple files for batch processing can be added here.

Step 3. After the files are added, now it’s time to move them to the time and for this, you can simply drag and drop them to the bottom. Now at the timeline, using the built-in editing features, customization can be done as required.

Step 4. Finally, tap on the Export button and then choose GIF as the desired target format and also the location to save the converted files.

Conclusion

If one of the above-listed online tools serves your videos for GIF conversion purposes, it’s great. If not, you can use the Wondershare Filmora software. Once downloaded, the software can be used for several editing and other video-related tasks.

Free Download

For macOS 10.14 or later

Key Features

• Almost all video formats like MOV, MP4, MKV, FLV, and others can be converted to GIF.
• High-quality conversion at a fast speed.
• Support batch processing so that multiple files can be processed at a time.
• Allows editing and customizing videos using the built-in features of the software like effects, subtitles, crop, cut, and more.

Pros:

• The interface is simple which makes the software suitable even for beginners.
• Almost all popular video formats are supported.
• High-quality conversion in a hassle-free manner.
• Windows and Mac support.

Cons:

• Being a desktop software, it needs download and installation.
• Need to purchase the software subscription.

Steps to convert videos to GIF using Wondershare Filmora

Step 1. Launch the installed software on your system and the main interface select Create Project > New Project.

Step 2. Click on Import Media Files Here option under the Media tab to browse and add the local video file. Multiple files for batch processing can be added here.

Step 3. After the files are added, now it’s time to move them to the time and for this, you can simply drag and drop them to the bottom. Now at the timeline, using the built-in editing features, customization can be done as required.

Step 4. Finally, tap on the Export button and then choose GIF as the desired target format and also the location to save the converted files.

Conclusion

If one of the above-listed online tools serves your videos for GIF conversion purposes, it’s great. If not, you can use the Wondershare Filmora software. Once downloaded, the software can be used for several editing and other video-related tasks.

Free Download

For macOS 10.14 or later

Key Features

• Almost all video formats like MOV, MP4, MKV, FLV, and others can be converted to GIF.
• High-quality conversion at a fast speed.
• Support batch processing so that multiple files can be processed at a time.
• Allows editing and customizing videos using the built-in features of the software like effects, subtitles, crop, cut, and more.

Pros:

• The interface is simple which makes the software suitable even for beginners.
• Almost all popular video formats are supported.
• High-quality conversion in a hassle-free manner.
• Windows and Mac support.

Cons:

• Being a desktop software, it needs download and installation.
• Need to purchase the software subscription.

Steps to convert videos to GIF using Wondershare Filmora

Step 1. Launch the installed software on your system and the main interface select Create Project > New Project.

Step 2. Click on Import Media Files Here option under the Media tab to browse and add the local video file. Multiple files for batch processing can be added here.

Step 3. After the files are added, now it’s time to move them to the time and for this, you can simply drag and drop them to the bottom. Now at the timeline, using the built-in editing features, customization can be done as required.

Step 4. Finally, tap on the Export button and then choose GIF as the desired target format and also the location to save the converted files.

Conclusion

If one of the above-listed online tools serves your videos for GIF conversion purposes, it’s great. If not, you can use the Wondershare Filmora software. Once downloaded, the software can be used for several editing and other video-related tasks.

Free Download

For macOS 10.14 or later

Key Features

• Almost all video formats like MOV, MP4, MKV, FLV, and others can be converted to GIF.
• High-quality conversion at a fast speed.
• Support batch processing so that multiple files can be processed at a time.
• Allows editing and customizing videos using the built-in features of the software like effects, subtitles, crop, cut, and more.

Pros:

• The interface is simple which makes the software suitable even for beginners.
• Almost all popular video formats are supported.
• High-quality conversion in a hassle-free manner.
• Windows and Mac support.

Cons:

• Being a desktop software, it needs download and installation.
• Need to purchase the software subscription.

Steps to convert videos to GIF using Wondershare Filmora

Step 1. Launch the installed software on your system and the main interface select Create Project > New Project.

Step 2. Click on Import Media Files Here option under the Media tab to browse and add the local video file. Multiple files for batch processing can be added here.

Step 3. After the files are added, now it’s time to move them to the time and for this, you can simply drag and drop them to the bottom. Now at the timeline, using the built-in editing features, customization can be done as required.

Step 4. Finally, tap on the Export button and then choose GIF as the desired target format and also the location to save the converted files.

Conclusion

If one of the above-listed online tools serves your videos for GIF conversion purposes, it’s great. If not, you can use the Wondershare Filmora software. Once downloaded, the software can be used for several editing and other video-related tasks.

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