Add some Sci-Fi Touch to Your Next Video Content Using Wondershare Filmora Editing Tools to Create an Alternate Reality Effect

Ditch boring one-dimensional videos and create a mesmerizing video with this alternative reality effect you can easily create using Wondershare Filmora.

This cool effect enables you to show a dream-like scene where two mirrored footages appear within the same frame using the Masking feature. But why stop there?

Keep reading to find out how you can use this style of effect to spice up your daily vlog bumper intro or even for your upcoming sci-fi content.

Preparing the footage

There are not many restrictions on preparing the footage for this effect. However, depending on the results you’re aiming for, you might need to consider a few things.

First, a wider view and some camera panning, or tilting will deliver a better result as it provides angle variations. This will later enhance the dynamic of the scene, making it feels even more uncanny.

Then, while you’re at it, you need to also figure out the purpose of the video itself. If you want to upload it to certain platforms where vertical videos are more popular, you will want to work on that as well. When you’re shooting your footage, make sure that you’re taking it at the correct angle that would fit the ratio you’re aiming for.

Last but not least, consider the length of the footage. If you’re planning to make a bumper video, you might want a quick yet comprehensive shot of the objects you want to highlight. You can always trim and adjust the timing later, but it is better to also plan it early.

Editing the video

If you have your footage or stock video ready, then you can start editing. Follow this simple step-by-step guide to create your own alternate reality using Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1: Drag and drop the video footage into the timeline - this will be the bottom part of the scene. Go to Effect > Utility > Image Mask. Drag and drop it onto the video footage.

Step 2: Adjust the mask by double-clicking the video footage. Go to Setting > Mask Setting and choose any shape you like. Set the feather number to 100.

Step 3: Scroll up the Setting > Transform. Adjust the position of the video footage on the x and y-axis to ensure that the mask shows the bottom of the landscape view. Click Ok.

Step 4: Drag and drop the same video footage onto the timeline next to the first video footage. Place an Image Mask as well on this footage. This will be the upper part of the scene.

Step 5: Double-click the second footage to open the Setting menu on the top left. Choose Transform > Vertical Flip.

Step 6: Scroll down the Setting menu to find the mask settings. Choose an opposing mask shape for this second footage then set the feather number to 100 as well.

Step 7: Adjust the video footage position by dragging the second footage to the second video track and aligning it with the first video footage.

Step 8: Double-click to open the Setting > Transform, then, adjust the x and y-axis numbers to ensure that the mask reveals only the top half of the landscape. Click Ok.

You can recheck the preview at this stage and just save it as it is if you’re already satisfied with the result. However, if you want a more dynamic alternate reality scene, continue reading to see advanced tips you can follow to make your video looks even more otherworldly.

Enhancing the effect with rotation keyframes

If you’re using stock videos or encountering limitations when making your footage, chances are your alternate reality is not looking as dynamic as you want it to be. Go all out by adding the rotation keyframes to the video footage so that the alternate reality looks more unreal.

Step 1: Double-click the video footage on the first video track to open the Animation Settings > Customize.

Step 2: Move the playhead to the beginning of the first video footage and add a keyframe by clicking on the Add button. Set the rotation of this keyframe at 0 and the scale at 100.

Step 3: Now move the playhead to the end of the video footage and add another keyframe. This time, set the rotation to 20 and adjust the scale number to 115.

Step 4: Do Steps 1 to 3 to the second video footage. Don’t forget to preview the result to see if both footages are rotated properly.

Your alternate reality is now more dynamic with more movement. You can also add more filters or effects to further enhance the sci-fi ambiance. Once you’re satisfied, you can export the file to a format that is compatible with your destination platform.

Conclusion

Wondershare Filmora aims to empower your inner video creator with its robust yet easy-to-use editing suite. You can easily mimic the scenes from the latest blockbuster superhero movies with some simple clicks.

Not only it offers a strapping video editing menu with simple visual effects plug-ins and beginner-friendly smart templates, but you can also access its rich royalty-free stock media library. You can operate the program on both Windows and Mac. Install the program and let it do wonders to your content.

Free Download For macOS 10.14 or later

Step 1: Drag and drop the video footage into the timeline - this will be the bottom part of the scene. Go to Effect > Utility > Image Mask. Drag and drop it onto the video footage.

Step 2: Adjust the mask by double-clicking the video footage. Go to Setting > Mask Setting and choose any shape you like. Set the feather number to 100.

Step 3: Scroll up the Setting > Transform. Adjust the position of the video footage on the x and y-axis to ensure that the mask shows the bottom of the landscape view. Click Ok.

Step 4: Drag and drop the same video footage onto the timeline next to the first video footage. Place an Image Mask as well on this footage. This will be the upper part of the scene.

Step 5: Double-click the second footage to open the Setting menu on the top left. Choose Transform > Vertical Flip.

Step 6: Scroll down the Setting menu to find the mask settings. Choose an opposing mask shape for this second footage then set the feather number to 100 as well.

Step 7: Adjust the video footage position by dragging the second footage to the second video track and aligning it with the first video footage.

Step 8: Double-click to open the Setting > Transform, then, adjust the x and y-axis numbers to ensure that the mask reveals only the top half of the landscape. Click Ok.

You can recheck the preview at this stage and just save it as it is if you’re already satisfied with the result. However, if you want a more dynamic alternate reality scene, continue reading to see advanced tips you can follow to make your video looks even more otherworldly.

Enhancing the effect with rotation keyframes

If you’re using stock videos or encountering limitations when making your footage, chances are your alternate reality is not looking as dynamic as you want it to be. Go all out by adding the rotation keyframes to the video footage so that the alternate reality looks more unreal.

Step 1: Double-click the video footage on the first video track to open the Animation Settings > Customize.

Step 2: Move the playhead to the beginning of the first video footage and add a keyframe by clicking on the Add button. Set the rotation of this keyframe at 0 and the scale at 100.

Step 3: Now move the playhead to the end of the video footage and add another keyframe. This time, set the rotation to 20 and adjust the scale number to 115.

Step 4: Do Steps 1 to 3 to the second video footage. Don’t forget to preview the result to see if both footages are rotated properly.

Your alternate reality is now more dynamic with more movement. You can also add more filters or effects to further enhance the sci-fi ambiance. Once you’re satisfied, you can export the file to a format that is compatible with your destination platform.

Conclusion

Wondershare Filmora aims to empower your inner video creator with its robust yet easy-to-use editing suite. You can easily mimic the scenes from the latest blockbuster superhero movies with some simple clicks.

Not only it offers a strapping video editing menu with simple visual effects plug-ins and beginner-friendly smart templates, but you can also access its rich royalty-free stock media library. You can operate the program on both Windows and Mac. Install the program and let it do wonders to your content.

Ultimate Guide To Make A Political Video

Meta Description: A political campaign video might be the best way to get your video out to the people; learn how to make and professionally edit a political video in this article.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

• Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

• Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

• Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
• Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
• Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

• Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

• Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

• Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

• Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
• Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
• Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

• Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

• Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

• Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

• Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
• Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
• Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

• Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Online videos are everywhere; you can shoot a video from your mobile phone and share it on social media platforms today. One of the ways you can use a video is to further your political campaign. It is an efficient visual marketing tool used for various political campaigns. Additionally, the right video offers you great potential for engagement from supporters and voters. Most people make political videos and upload them to the campaign’s social media account, YouTube channels, etc.

However, with many people making political videos, you have to find a way to make yours stand out. This article explores the ideal ways to make a political video and how you can edit your video to be more engaging and professional-looking. So, without further ado, let’s dive in.

What is a Political Campaign Video?

A political campaign video is quite similar to other forms of marketing videos. As a political candidate, you are the product, and the cause you’re promoting is your unique selling proposition. A political video helps to promote your cause to the voters. When entering into politics, political campaigns are one of the things you would need to learn how to do. It is the best way to get your message out to the voters. A political video informs the people about who you are, your values, and why you’re the best person to vote for. Your political video needs to be captivating, but more importantly, you need it to be informative and succinctly capture your spirit.

According to an eMarketer report , political ad spending has increased by 63.3%. Political ad spending on TV has increased by 82%. However, political videos go beyond TV as the best videos go viral organically on social media. There are several other video channels where you can also share your video. One thing is clear; political videos aren’t going anywhere, and if you’re exploring this path, you need to learn how to make one. Creating an effective political campaign video is essential, and the next section informs you how you can get it done.

4 Political Campaign Video Ideas to Consider

There are various types of political campaign video ideas. It all depends on your target audience and the cause you’re promoting. This section will provide you with four effective pollical campaign videos you can implement in your next political campaign video.

Make an Introduction Video

This is one of the best political campaign videos you can make. The proper introduction video informs your voters about who you are and what they’ll vote for when they pick you. If you’re not new to the political scene and have been in office for quite a while, you can make an introduction video that tells your story and what you accomplished.

This political video reminds your existing supporters why they voted for you and lets you get acquainted with new voters. Several people use this idea effectively, especially those in the office. There are many videos in this format where politicians share their long voting records. However, if you’re new to the scene, the introduction video is the best way to share who you are and what you bring to the table. You can also explain the policy changes you would be implementing and why it matters.

You can spice up your political introduction video with humor and cultural references to appeal to your voters and increase your connection with them.

Make an Endorsement Video

This is also quite popular and is an excellent way of gaining the support and loyalty of voters. In a political endorsement video, you can get well-known figures in society to show their support for your cause. Most people use this type of political campaign video to show their credibility and reflect to the voters that they have the support of community leaders.

However, before you make an endorsement video, you need to ensure that your target voters like the figures that are endorsing you. Choosing people they know and love like other political leaders, celebrities, and many others increases the voters’ likelihood of supporting you. A common example of an endorsement video is President Barack Obama’s support for President Joe Biden in the 2020 election.

Hold a Question & Answer (Q&A) Section

This is another idea you can implement for your political video. You can hold a Q&A session on an Instagram story or any other platform that allows you to make a live stream. Ask your voters to send in their questions, and you can answer them in the process. A Q&A video is a great way to engage with your voters and critics. Alternatively, you can make a more produced video where someone interviews you by asking questions about your policy positions, values, and more, and you can simply answer them.

Create Community-Focused Content

This is an excellent idea for political campaign videos because it allows you to connect with a community better. Videos that focus on a community are an effective method of communicating with the community. You can request community members who support your campaign to feature in your video and share their views. It makes it easier for voters to connect with you because they will relate to their stories. Even better, your viewers might recognize some of the faces you use, promoting loyalty to your cause. Your campaign video will show how it affects everyday lives by engaging a community.

Attack political videos are also quite popular and involve a candidate who speaks negatively of another candidate. However, according to research, it is best to avoid such political videos as they have minimal effect on voter turnout. Additionally, it could backfire and affect you in the long run.

How to Make a Political Campaign Video

Now that you have four ideas you could utilize for your next political video; you’re probably wondering how you can go about it. Follow the steps outlined in this article to make an engaging and excellent political campaign video.

Step 1: Set Goals

Before you begin making a political campaign video, you need to set the goals you want to achieve. What is the outcome you want from your video? Do you really want to get your name out there, and just how many people you are hoping to achieve that? Is the goal of the video to raise donations, or do you just want to remind people to vote?

Once you decide what you’re looking to get out of the video, you can now make the best decision regarding content, format, and the metrics you want to measure. You can also set SMART goals that will motivate you to achieve the goals you set for the video.

Step 2: Decide Your Target Audience

Now that you know the goals you want to achieve, you can then decide who you’re looking to get your video in front of. For example, if your goal is raising money, then you can create a political video that speaks to politically engaged people in your political party.

Step 3: What is Your Main Style and Message

With the target audience decided and the goal in mind, create a message in a style you think is compelling and engaging. An example is using the Q&A political video idea to provide more details about you and your cause that voters do not know already. When you’re looking to effectively get your name out there, you have to draw focus to your story. Start the video off strong so that people don’t get bored and exit the video.

You can ensure that your video offers different content from your popular marketing material. Let it be new but ensure you use the same brand element, so your viewers still know it is you.

Step 4: Create Your Storyboard

Once you create the storyboard for your video, it makes it much easier for the production process to go smoothly. Plan the script in advance and also decide the visuals you would like. Planning helps you find out the resources you will need for the video. Additionally, you can use different storyboarding tools to plan the details of your political video.

At this point, you can choose to ask for external help to ensure everything goes as planned. For example, you could work with marketing experts or a political ad agency. Such external support has the experience and support to take your political campaign video to the next level.

Step 5: Produce Your Political Campaign Video

Now that everything needed is in place, it’s time to shoot your video. The equipment required usually depends on the style you’re looking to achieve. If you’re shooting the phone on your own, you need good lighting and a phone to pass your message successfully.

Step 6: Edit Video with Wondershare Filmora

You don’t want to put out a video that doesn’t look professional and isn’t optimized. A shabby-looking or improperly formatted video will draw attention from the content of the political video. Therefore, you have to use a professional editing tool like Wondershare Filmora to edit your political video. This app is relatively easy to use; its intuitive user interface allows you to navigate the app even when you have no prior editing experience. It also supports various video formats and offers over 300 effects.

• Step 1: Download Filmora from the official website and install it on your device. Once you launch the Filmora app, click on the ‘new project icon.’

• Step 2: Import the political video to Filmora by clicking the ‘import media file’ icon on the screen. Navigate to the file folder where the video is and select it. Next, click ‘open,’ adding the video to the media tab.

• Step 3: You can preview the video on the video tab, and it allows you to view the progress of your editing process.
• Step 4: Wondershare allows you to add as many filters to your video. You and add effects by clicking the ‘effects’ tab and choosing the filter you want. Alternatively, you can drag the filter to the video clip, which the app will apply.
• Step 4: You can add music, texts, transition, and motion effects to your video. There are different effects tabs above the video, and you can choose your preference.

• Step 5: Finally, export your video by clicking on the ‘export’ button. It’s best to use the MP4 format to be compatible with all platforms and devices. You can also adjust the resolution and frame rate of your video.

Step 7: Publish and Promote Your Political Campaign Video

After editing your video, you’re ready to share it with the public. Distribute it to the appropriate channels and ensure it meets the ideal advertising rules and regulations. The best part of the campaign videos is that you can easily repurpose them to your preference. You can also share the video on social media; there are chances it will go viral.

Step 8: Measure Your Success

Now is the time to measure your success; how far have you achieved your goal? Use the metrics you set to determine how your video performed. This information will help you adjust and improve your political video strategy.

Best Practices for Promoting Your Political Campaign Video

After you upload the video, you want to ensure that it reaches your target audience and gets the kind of engagement you’re looking for. To ensure this, below are three best practices to promote your political campaign video.

Research and Comply with Government Regulations

Political videos fall into a specific category, and you want to make sure that you follow the rules. There are various regulations, which usually depend on the city, state, or country. Additionally, television advertisements have special rules and social media platforms. Therefore, you should ensure that you follow the rules. For example, although Twitter doesn’t allow for paid political advertisements, Facebook does.

Fact-Check Your Video

You don’t want to mislead your voters; they’re using the video to decide who to vote for. Therefore, you need to ensure that the information you include in your video is accurate. Beyond political reasons, you also have an ethical responsibility to share factual material. You also want to ensure that your video doesn’t include any embarrassing information that can hurt your campaign in the long run.

Promote on Various Platforms

Your target audience is on different platforms, and you need to take the video to them. The legal voting age is eighteen years. Therefore, you should bear this in mind when choosing the right platform to promote your video. Consider sites with politically-engaged voters and ensure you promote your video on such platforms.

Final Thoughts

Video content is essential for most modern campaigns; you can easily promote it on various social media platforms. For example, you can start with an introductory political video and then host a Q&A session down the line. Ensure you edit your video after filming to ensure it looks optimized and catchy for your audience. By implementing the practices shared in this article, your video should reach your target audience seamlessly.

Working Through the Details of iMovie Slow Motion Video Making [100% Effective]

In the past decade, social media has made slow-motion videos wildly popular. When Apple introduced the slow-motion effect in its camera, people went crazy about it. Due to the great demand, many developers introduced this effect in their applications. Slow-mo has been trendy for years, and its use is not ending soon.

This article will guide you about the iMovie slow motion effect and explain the app in detail. Users considering creating a video across their Mac should be aware of slow-mo in iMovie. If you are fascinated by finding more, read this article about slow-down video iMovie.

Slow Motion Video Maker Slow your video’s speed with better control of your keyframes to create unique cinematic effects!

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: An Introduction to Slow Motion Videos: A Comprehensive Review

Slow-mo videos are recorded at a frame rate higher than 24 frames per second (fps). After that, they are replayed at a slower pace. This method produces an effect that can bring out special moments. Slow-motion recordings are frequently employed in sports, action, and wildlife cinematography.

What makes it so popular is how it captures fast-moving scenes in better detail. Access to the slow-motion effect was not so common, but with apps like iMovie slow-mo, the effect is accessible to everyone. You can use online video editors or desktop editing software to make slow-motion videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 2: How to Set Slow Motion Settings in iMovie Video Making?

iMovie is a wonderful choice if you want to make slow-motion videos. Also, it allows users to change the speed of video clips per their needs. With slo-mo in iMovie, you can even fine-tune the speed of a single clip by splitting it into intervals, each with a different speed. You can set multiple ranges to cause a clip to speed up and down.

You can freeze a single frame in your film to create the illusion that time has stopped. The app is a fantastic option for Apple users who want to quickly add slow-motion effects to their videos. iMovie is a pretty straightforward tool that gives quick results. Follow the step-by-step guide below to slow down video in iMovie.

Step 1

Launch iMovie in your system and click “New Project.” Go to the “Movies” option to import the video you want to edit. Drag the media in the project timeline to make changes to it.

Step 2

Select the video from the timeline and click the speed icon that looks like a clock. From “Speed,” select the “Slow” option and choose the percentage of slow-motion effect you want to apply in your video. To set a customized slow-mo percentage, click “Speed” again and choose “Custom.” After that, manually add the percentage of how slow you want your video to be.

Part 3: A Great Alternative to Making Slow Motion Videos: Wondershare Filmora

iMovie slow motion is undoubtedly a simple solution for creating slow-mo videos. But sometimes, you need a tool with more advanced features than iMovie. If you want to access professional features with a simple interface, Wondershare Filmora is the right platform. The tool not only provides a precise slow-motion effect, but it has many other features that will leave you amazed.

You can control your video and edit it any way you like. Wondershare Filmora gives you the freedom to be creative. For both beginners and professionals, it is an excellent choice. This software is worth checking if you want to create a cinematic masterpiece.

Step-By-Step Guide to Make Slow Motion Videos with Optical Flow

Unlike the slow-mo in iMovie, the Filmora’s effect is much more advanced and provides professional results. Look at the easy steps below and slow down your video quickly.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1Ensure the Latest Version of Filmora and Import Media

Firstly, ensure that you are using the latest version of Filmora. After launching it in your system, access its editing screen through the “New Project” option in its main interface. Drag and drop your video into the timeline section after importing it. You can simply import by pressing the “Ctrl + I” keys from your keyboard.

Step 2Apply Slow-Motion and Use Optical Flow

After bringing media into the timeline, right-click on it. From the displayed list, look for the “Uniform Speed” option. Tap on it and get directed toward the right-side editing screen. There, you have to use the “Speed” slider and move to the left for slow videos or to the right for fast-speed videos.

When you are done adjusting speed, head down to the “AI Frame Interpolation” option. Extend its menu and choose “Optical Flow” to reduce the speed of your video while maintaining its quality.

Step 3Analyze and Save the Video by Customizing Export Options

Check if the function has been applied by playing the video. Lastly, select the “Export” button located in the screen’s upper right corner. From the “Export” window, adjust video parameters to save the video your desired way.

Key Features of Wondershare Filmora

Wondershare Filmora’s impressive tools never cease to impress. Let’s discuss a few of its remarkable features in video editing:

1. Instant Mode

This feature is perfect for creating quick social media videos. You can find a variety of templates and choose the one that best suits your video’s concept. There are more than 115 templates from business, travel, and Vlog categories. Instant mode will help you to rearrange video clips with AI algorithms that cut your 3 hours of editing time.

2. AI Smart Cutout

Removing an object from a video can be challenging while maintaining a natural appearance. Not more with Filmora’s AI smart cutout that can automatically remove unwanted items. It can detect and refine the cutout frame by frame to maintain perfection and high quality. Besides, you get different preview modes to modify certain areas.

3. Auto Beat Sync

Music and film with wonderful rhythm add an entertaining aspect to the content. Utilizing the auto-beat sync feature in Filmora is the way to do it. With this tool, your music and video will automatically match the clips. Furthermore, it can inevitably identify dark sides in your footage to delete them.

4. AI Copywriting

It’s challenging to develop exciting scripts or captions for your films. In situations like this, an AI copywriting tool is invaluable. ChatGPT integration in Filmora lets you get YouTube titles and descriptions that match your needs. To generate one, you must describe the content you want using natural language.

Conclusion

In short, the slow-motion effect is one of the most popular video effects used in movies. Thus, a good video editor is necessary whether you edit videos for entertainment or business purposes. Your video will not look good and will negatively impact the viewers if it is not edited well. Here, you have learned how to slow down video iMovie. If you want an advanced tool, try the alternative Wondershare Filmora.

Make A Slow Motion Video Make A Slow Motion Video More Features

Part 1: An Introduction to Slow Motion Videos: A Comprehensive Review

Slow-mo videos are recorded at a frame rate higher than 24 frames per second (fps). After that, they are replayed at a slower pace. This method produces an effect that can bring out special moments. Slow-motion recordings are frequently employed in sports, action, and wildlife cinematography.

What makes it so popular is how it captures fast-moving scenes in better detail. Access to the slow-motion effect was not so common, but with apps like iMovie slow-mo, the effect is accessible to everyone. You can use online video editors or desktop editing software to make slow-motion videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 2: How to Set Slow Motion Settings in iMovie Video Making?

iMovie is a wonderful choice if you want to make slow-motion videos. Also, it allows users to change the speed of video clips per their needs. With slo-mo in iMovie, you can even fine-tune the speed of a single clip by splitting it into intervals, each with a different speed. You can set multiple ranges to cause a clip to speed up and down.

You can freeze a single frame in your film to create the illusion that time has stopped. The app is a fantastic option for Apple users who want to quickly add slow-motion effects to their videos. iMovie is a pretty straightforward tool that gives quick results. Follow the step-by-step guide below to slow down video in iMovie.

Step 1

Launch iMovie in your system and click “New Project.” Go to the “Movies” option to import the video you want to edit. Drag the media in the project timeline to make changes to it.

Step 2

Select the video from the timeline and click the speed icon that looks like a clock. From “Speed,” select the “Slow” option and choose the percentage of slow-motion effect you want to apply in your video. To set a customized slow-mo percentage, click “Speed” again and choose “Custom.” After that, manually add the percentage of how slow you want your video to be.

Part 3: A Great Alternative to Making Slow Motion Videos: Wondershare Filmora

iMovie slow motion is undoubtedly a simple solution for creating slow-mo videos. But sometimes, you need a tool with more advanced features than iMovie. If you want to access professional features with a simple interface, Wondershare Filmora is the right platform. The tool not only provides a precise slow-motion effect, but it has many other features that will leave you amazed.

You can control your video and edit it any way you like. Wondershare Filmora gives you the freedom to be creative. For both beginners and professionals, it is an excellent choice. This software is worth checking if you want to create a cinematic masterpiece.

Step-By-Step Guide to Make Slow Motion Videos with Optical Flow

Unlike the slow-mo in iMovie, the Filmora’s effect is much more advanced and provides professional results. Look at the easy steps below and slow down your video quickly.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1Ensure the Latest Version of Filmora and Import Media

Firstly, ensure that you are using the latest version of Filmora. After launching it in your system, access its editing screen through the “New Project” option in its main interface. Drag and drop your video into the timeline section after importing it. You can simply import by pressing the “Ctrl + I” keys from your keyboard.

Step 2Apply Slow-Motion and Use Optical Flow

After bringing media into the timeline, right-click on it. From the displayed list, look for the “Uniform Speed” option. Tap on it and get directed toward the right-side editing screen. There, you have to use the “Speed” slider and move to the left for slow videos or to the right for fast-speed videos.

When you are done adjusting speed, head down to the “AI Frame Interpolation” option. Extend its menu and choose “Optical Flow” to reduce the speed of your video while maintaining its quality.

Step 3Analyze and Save the Video by Customizing Export Options

Check if the function has been applied by playing the video. Lastly, select the “Export” button located in the screen’s upper right corner. From the “Export” window, adjust video parameters to save the video your desired way.

Key Features of Wondershare Filmora

Wondershare Filmora’s impressive tools never cease to impress. Let’s discuss a few of its remarkable features in video editing:

1. Instant Mode

This feature is perfect for creating quick social media videos. You can find a variety of templates and choose the one that best suits your video’s concept. There are more than 115 templates from business, travel, and Vlog categories. Instant mode will help you to rearrange video clips with AI algorithms that cut your 3 hours of editing time.

2. AI Smart Cutout

Removing an object from a video can be challenging while maintaining a natural appearance. Not more with Filmora’s AI smart cutout that can automatically remove unwanted items. It can detect and refine the cutout frame by frame to maintain perfection and high quality. Besides, you get different preview modes to modify certain areas.

3. Auto Beat Sync

Music and film with wonderful rhythm add an entertaining aspect to the content. Utilizing the auto-beat sync feature in Filmora is the way to do it. With this tool, your music and video will automatically match the clips. Furthermore, it can inevitably identify dark sides in your footage to delete them.

4. AI Copywriting

It’s challenging to develop exciting scripts or captions for your films. In situations like this, an AI copywriting tool is invaluable. ChatGPT integration in Filmora lets you get YouTube titles and descriptions that match your needs. To generate one, you must describe the content you want using natural language.

Conclusion

In short, the slow-motion effect is one of the most popular video effects used in movies. Thus, a good video editor is necessary whether you edit videos for entertainment or business purposes. Your video will not look good and will negatively impact the viewers if it is not edited well. Here, you have learned how to slow down video iMovie. If you want an advanced tool, try the alternative Wondershare Filmora.

How To Brighten Video In Premiere Pro | Step By Step Guide

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

Try It Free Try It Free

Brighter videos always attract more attention. Indeed, a well-lit video can make your content shine and bring out the best in your story. But what if you forgot to turn on the lights or the camera just couldn’t handle the situation? We’ve all been there: you’re shooting a video, but there aren’t enough light sources. You end up with dark footage. It’s impossible to share this on your social media accounts or with your friends and family.

There are many reasons why people want to brighten a dark video. Maybe you recorded a video with your phone, but the lighting was too dim in the room. Or maybe you were outside, and the sun was behind you, casting shadows on your face while recording. In these cases, it can be helpful to know how to make a dark video brighter.

There is a way to apply simple corrections using Premiere Pro, no matter the reason. In this article, I’ll show you how to brighten your video in Premiere Pro so you can keep all the details in the highlights. This can be very useful if you’re working with a lot of footage that has been underexposed, and sometimes your shot might look too dark or even black.

In this article

01 Can I Brighten A Dark Video?

02 How to Brighten Video in Adobe Premiere Pro?

03 How To Lighten Up A Dark Video In Adobe Premiere Pro?

04 Enhancing Your Video In Premiere Pro

Can I Brighten A Dark Video?

This is a common question that comes up among video editors, so I thought I’d answer it here. The quick answer is yes. There are many online tools that can help you brighten a dark video or adjust the brightness of your video. A lot of times, you’ll get a video file that was shot in low light, and it will make your subject look dark and underexposed. Video brightness is an important feature that is easy to adjust. However, if your video is too dark to start off with, it may be difficult to brighten it in a way that doesn’t look unnatural.

There are several ways you can brighten a dark video. For example, you can use color correction or add more light to the scene before you film. If you already have a dark video, then you’ll need to adjust the contrast and brightness of your video during post-production. You can easily do this by using video editing software but keep in mind that too much brightness or too much contrast can result in poor video quality. So, you have to keep everything in balance.

How to Brighten Video in Adobe Premiere Pro?

Adobe Premiere Pro is your one-stop solution for editing videos, whether you’re editing a film or a TV ad. It gives you the flexibility to edit videos of any format. Adobe Premium makes brightening videos easy. Follow the steps below.

Step 1

Launch Adobe Premiere Pro, open a project, and then import the video file you want to brighten. Make sure that the video file has been imported into the media library before you start editing it.

Step 2

Next, click on the brightness and contrast option in the Effects panel, located at the bottom left of the software to adjust the brightness and contrast of your video.

Step 3

Bring the brightness and contrast option to the center area below the uploaded video. You can do this by simply dragging it and dropping it beneath the video.

Step 4

You can now easily increase the brightness by changing the brightness number in the effects control panel located to the right of the uploaded video.

Step 5

Adjust the brightness according to your needs and save the video with your preferred settings so you can watch it later or share it with your friends across different platforms.

How To Lighten Up A Dark Video In Adobe Premiere Pro?

The first method that we used was quite simple. All you needed to do was to increase the brightness of the video, and you were good to go. But this method is a bit different. Although it is a little more complicated than the first method, it can do wonders for you. Suppose you have a video shot in very dim light, and it has a lot of dark sections. There is a chance that Increasing the brightness won’t do much. So, you can use this method to brighten your video and improve its visibility. Just follow the steps mentioned below:

Step 1

If you haven’t already opened your video in Adobe Premiere Pro, launch the program and import your footage. Then drag it onto the timeline so that it appears at the top.

Step 2

Effects tab can be found in the left-most panel of adobe premiere pro. Click the Effects tab and search for Lightning effects in the search bar and click on it.

Step 3

Use the drag-and-drop method to add the lighting effects to the clip. Once you have done that, you will feel like your video is having a distorted flash-like effect. But don’t worry as we are not going for that.

Step 4

Now go to the effects control tab present at the top of the screen, and from there, you have to click on the lighting effects.

Step 5

Once you click on the lighting effects, you will see many options on your screen. Click on the “Light 1” button to open its dropdown menu. There you will see the spotlight selected by default.

Step 6

Click on the dropdown icon adjacent to the spotlight to open up the menu. You need to select “Directional” instead of Spotlight, and you will notice that the dark sections have been brightened significantly.

Step 7

The brightness intensity can even be increased by changing the value for the intensity option within the effect control panel.

Enhancing Your Video In Premiere Pro

Once you have done all the steps above, you can also use the video enhancing feature of adobe premiere pro to improve the quality of your videos. When you brighten a video, there is a chance that you might lose quality a little bit. So, to overcome that deficiency, this method might be helpful. Enhancing your videos with Premiere Pro is easy once you know the proper steps to do so. Just follow the steps described below:

Step 1

In the effects panel, search for “unsharp Mask” and drag it to the video clip.

Step 2

In the effect control panel under the Unsharp mask, set the amounts, radius, and threshold to enhance the video.

Keep in mind that you can increase the values of these parameters too high, but you will end up with a distorted video. Try increasing the values by small increments and see what happens. Avoid increasing the “amount” and radius value beyond 100% and ten, respectively.

Conclusion

● Brightening in Premiere Pro is a simple process that can benefit some video projects. Whether you want to brighten the video by increasing exposure, increasing luminance, or adding a vignette effect altogether, there are several ways to do so in Premiere Pro.

● However, you should know that neither option is necessarily better than the other. Video editing in general does take a bit of practice to master, but in this article, we have provided you with the basics and helped you on your way. All methods can be helpful in different situations, and even with similar circumstances, you might find advantages to all practices. Try out these methods for yourself and see which one best suits your needs.

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