“Create. Edit. Share. Transform Your Videos with KineMaster! Powerful Tools, Easy to Use.” – a Few Words We Read when We Come up with the Official Web-Site of KineMaster, a Mobile Video Editing Application

“Create. Edit. Share. Transform your videos with KineMaster! Powerful tools, easy to use.” – a few words we read when we come up with the official web-site of KineMaster, a mobile video editing application.

Scrolling down, we see a rich list of all the features KineMaster offers to its users, such as: Assets, Projects, Backup and Share, Blending Modes, Reverse, Chroma Key, High Resolution, Video Layers. Simply put, on KineMaster, you can download projects, add more than 2 500 effects, use powerful tools, add cinematic color, etc…

This many features make you think – how come it is possible to do all that on a mobile phone? How come Kinemaster is not only a software you can download, pay for, and use on your computer, which, on its behalf, should also be a powerful one? It would be a logical question, but remember, we are in 2022 already, so, no limits are put to the technology of today! On Google Play Store, in the description of the abovementioned app, it reads: “KineMaster makes video editing fun on your phone, tablet, or Chromebook!” – So, why not use this opportunity, to explore new ways of making our content better and as appealing as ever for our viewers?

Even though Kinemaster deserves a bigger article with more explanation of each tool, for now, we will only be focusing on cropping a video in this app. First off, why crop a video at all? – well, sometimes we have a wonderful footage but the aspect ratio just doesn’t work for us. It might be because we want to upload our clip on a platform needing a specific aspect ratio, or, we just need to crop and pan (which means to move around within a clip or an image) because we don’t like some things shown in the original video – we might as well need to zoom in and out, in order to get the best out of our footage. For whatever reason, when you need or just wish to crop a video, it should not be a big deal, and let’s see how KineMaster makes it a good and easy experience.

So, the first thing we do in almost every situation is to access the platform or an application itself! – you guessed it right, download KineMaster from Google Play Store! Once you have it on your phone, open it and enjoy the introduction of the app itself.

The interesting fact you will notice is that the layout of the app is horizontal, not vertical, unlike in most cases. So, it makes you feel like you are at least close to what video editors who work on their computers represent. The interface of the app is quite enjoyable for your eyes, as it is kind of fun, as well.

It is needless to say that, if you are going to do a specific “operation” to the video, such as cropping, you will already have figured out which one of your footage you want to crop and pan. So, it’s wise to jump on the button which says: Create New.

This will take you to the editor. Even though in the media section you will find the video you want to work on, but you might be struggling to notice a Crop button. It is because unfortunately, it’s not possible to crop your video right away in KineMaster – first, you will need to add a background, for example, a black one.

Then, you will go back to the menu and find Media section again to add the video clip you want to crop.

After adding it to the editor, you need to tap on the video file which has appeared in the sequence – this will show you different features you can use on the right. You have to scroll down a little and Voila! – here you find Cropping. After having clicked on that, a little cropping window will appear on the screen.

You can resize the clip, and in order to crop the video, turning on the mask option is needed.

After you have finished cropping and resizing it to your liking, you need to click on the icon on the top right, and it will take you to the Save and Share page.

There, you will choose the Resolution and Frame rate, and Save as Video.

You can check your new cropped video on your gallery.

An easier way to crop video in Wondershare Filmora

An alternate way of cropping your video would be Filmora Video Editor , which is a software you can download and install on your computer and use its features only then. You can also try your hand at this very handy computer program which has an easy and user-friendly interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Frist, as mentioned, you need to download and install Wondershare Filmora X. To add your files, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, in this article, you have learned how to crop a video using a mobile app KineMaster, as well as using a software – Wondershare Filmora X. of course, there are many other ways in which you can crop your video and make the best out of it. The technology and innovation gives us the opportunity to have great results with as little work as just a few minutes. You might need to crop your video for your channel on Youtube, or for your page on social media, or an official web-page of your company; last but not least is cropping and editing your video for your own pleasure, which is also a great way to interact with the virtual world around us.

Scrolling down, we see a rich list of all the features KineMaster offers to its users, such as: Assets, Projects, Backup and Share, Blending Modes, Reverse, Chroma Key, High Resolution, Video Layers. Simply put, on KineMaster, you can download projects, add more than 2 500 effects, use powerful tools, add cinematic color, etc…

This many features make you think – how come it is possible to do all that on a mobile phone? How come Kinemaster is not only a software you can download, pay for, and use on your computer, which, on its behalf, should also be a powerful one? It would be a logical question, but remember, we are in 2022 already, so, no limits are put to the technology of today! On Google Play Store, in the description of the abovementioned app, it reads: “KineMaster makes video editing fun on your phone, tablet, or Chromebook!” – So, why not use this opportunity, to explore new ways of making our content better and as appealing as ever for our viewers?

Even though Kinemaster deserves a bigger article with more explanation of each tool, for now, we will only be focusing on cropping a video in this app. First off, why crop a video at all? – well, sometimes we have a wonderful footage but the aspect ratio just doesn’t work for us. It might be because we want to upload our clip on a platform needing a specific aspect ratio, or, we just need to crop and pan (which means to move around within a clip or an image) because we don’t like some things shown in the original video – we might as well need to zoom in and out, in order to get the best out of our footage. For whatever reason, when you need or just wish to crop a video, it should not be a big deal, and let’s see how KineMaster makes it a good and easy experience.

So, the first thing we do in almost every situation is to access the platform or an application itself! – you guessed it right, download KineMaster from Google Play Store! Once you have it on your phone, open it and enjoy the introduction of the app itself.

The interesting fact you will notice is that the layout of the app is horizontal, not vertical, unlike in most cases. So, it makes you feel like you are at least close to what video editors who work on their computers represent. The interface of the app is quite enjoyable for your eyes, as it is kind of fun, as well.

It is needless to say that, if you are going to do a specific “operation” to the video, such as cropping, you will already have figured out which one of your footage you want to crop and pan. So, it’s wise to jump on the button which says: Create New.

This will take you to the editor. Even though in the media section you will find the video you want to work on, but you might be struggling to notice a Crop button. It is because unfortunately, it’s not possible to crop your video right away in KineMaster – first, you will need to add a background, for example, a black one.

Then, you will go back to the menu and find Media section again to add the video clip you want to crop.

After adding it to the editor, you need to tap on the video file which has appeared in the sequence – this will show you different features you can use on the right. You have to scroll down a little and Voila! – here you find Cropping. After having clicked on that, a little cropping window will appear on the screen.

You can resize the clip, and in order to crop the video, turning on the mask option is needed.

After you have finished cropping and resizing it to your liking, you need to click on the icon on the top right, and it will take you to the Save and Share page.

There, you will choose the Resolution and Frame rate, and Save as Video.

You can check your new cropped video on your gallery.

An easier way to crop video in Wondershare Filmora

An alternate way of cropping your video would be Filmora Video Editor , which is a software you can download and install on your computer and use its features only then. You can also try your hand at this very handy computer program which has an easy and user-friendly interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Frist, as mentioned, you need to download and install Wondershare Filmora X. To add your files, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, in this article, you have learned how to crop a video using a mobile app KineMaster, as well as using a software – Wondershare Filmora X. of course, there are many other ways in which you can crop your video and make the best out of it. The technology and innovation gives us the opportunity to have great results with as little work as just a few minutes. You might need to crop your video for your channel on Youtube, or for your page on social media, or an official web-page of your company; last but not least is cropping and editing your video for your own pleasure, which is also a great way to interact with the virtual world around us.

Scrolling down, we see a rich list of all the features KineMaster offers to its users, such as: Assets, Projects, Backup and Share, Blending Modes, Reverse, Chroma Key, High Resolution, Video Layers. Simply put, on KineMaster, you can download projects, add more than 2 500 effects, use powerful tools, add cinematic color, etc…

This many features make you think – how come it is possible to do all that on a mobile phone? How come Kinemaster is not only a software you can download, pay for, and use on your computer, which, on its behalf, should also be a powerful one? It would be a logical question, but remember, we are in 2022 already, so, no limits are put to the technology of today! On Google Play Store, in the description of the abovementioned app, it reads: “KineMaster makes video editing fun on your phone, tablet, or Chromebook!” – So, why not use this opportunity, to explore new ways of making our content better and as appealing as ever for our viewers?

Even though Kinemaster deserves a bigger article with more explanation of each tool, for now, we will only be focusing on cropping a video in this app. First off, why crop a video at all? – well, sometimes we have a wonderful footage but the aspect ratio just doesn’t work for us. It might be because we want to upload our clip on a platform needing a specific aspect ratio, or, we just need to crop and pan (which means to move around within a clip or an image) because we don’t like some things shown in the original video – we might as well need to zoom in and out, in order to get the best out of our footage. For whatever reason, when you need or just wish to crop a video, it should not be a big deal, and let’s see how KineMaster makes it a good and easy experience.

So, the first thing we do in almost every situation is to access the platform or an application itself! – you guessed it right, download KineMaster from Google Play Store! Once you have it on your phone, open it and enjoy the introduction of the app itself.

The interesting fact you will notice is that the layout of the app is horizontal, not vertical, unlike in most cases. So, it makes you feel like you are at least close to what video editors who work on their computers represent. The interface of the app is quite enjoyable for your eyes, as it is kind of fun, as well.

It is needless to say that, if you are going to do a specific “operation” to the video, such as cropping, you will already have figured out which one of your footage you want to crop and pan. So, it’s wise to jump on the button which says: Create New.

This will take you to the editor. Even though in the media section you will find the video you want to work on, but you might be struggling to notice a Crop button. It is because unfortunately, it’s not possible to crop your video right away in KineMaster – first, you will need to add a background, for example, a black one.

Then, you will go back to the menu and find Media section again to add the video clip you want to crop.

After adding it to the editor, you need to tap on the video file which has appeared in the sequence – this will show you different features you can use on the right. You have to scroll down a little and Voila! – here you find Cropping. After having clicked on that, a little cropping window will appear on the screen.

You can resize the clip, and in order to crop the video, turning on the mask option is needed.

After you have finished cropping and resizing it to your liking, you need to click on the icon on the top right, and it will take you to the Save and Share page.

There, you will choose the Resolution and Frame rate, and Save as Video.

You can check your new cropped video on your gallery.

An easier way to crop video in Wondershare Filmora

An alternate way of cropping your video would be Filmora Video Editor , which is a software you can download and install on your computer and use its features only then. You can also try your hand at this very handy computer program which has an easy and user-friendly interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Frist, as mentioned, you need to download and install Wondershare Filmora X. To add your files, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, in this article, you have learned how to crop a video using a mobile app KineMaster, as well as using a software – Wondershare Filmora X. of course, there are many other ways in which you can crop your video and make the best out of it. The technology and innovation gives us the opportunity to have great results with as little work as just a few minutes. You might need to crop your video for your channel on Youtube, or for your page on social media, or an official web-page of your company; last but not least is cropping and editing your video for your own pleasure, which is also a great way to interact with the virtual world around us.

Scrolling down, we see a rich list of all the features KineMaster offers to its users, such as: Assets, Projects, Backup and Share, Blending Modes, Reverse, Chroma Key, High Resolution, Video Layers. Simply put, on KineMaster, you can download projects, add more than 2 500 effects, use powerful tools, add cinematic color, etc…

This many features make you think – how come it is possible to do all that on a mobile phone? How come Kinemaster is not only a software you can download, pay for, and use on your computer, which, on its behalf, should also be a powerful one? It would be a logical question, but remember, we are in 2022 already, so, no limits are put to the technology of today! On Google Play Store, in the description of the abovementioned app, it reads: “KineMaster makes video editing fun on your phone, tablet, or Chromebook!” – So, why not use this opportunity, to explore new ways of making our content better and as appealing as ever for our viewers?

Even though Kinemaster deserves a bigger article with more explanation of each tool, for now, we will only be focusing on cropping a video in this app. First off, why crop a video at all? – well, sometimes we have a wonderful footage but the aspect ratio just doesn’t work for us. It might be because we want to upload our clip on a platform needing a specific aspect ratio, or, we just need to crop and pan (which means to move around within a clip or an image) because we don’t like some things shown in the original video – we might as well need to zoom in and out, in order to get the best out of our footage. For whatever reason, when you need or just wish to crop a video, it should not be a big deal, and let’s see how KineMaster makes it a good and easy experience.

So, the first thing we do in almost every situation is to access the platform or an application itself! – you guessed it right, download KineMaster from Google Play Store! Once you have it on your phone, open it and enjoy the introduction of the app itself.

The interesting fact you will notice is that the layout of the app is horizontal, not vertical, unlike in most cases. So, it makes you feel like you are at least close to what video editors who work on their computers represent. The interface of the app is quite enjoyable for your eyes, as it is kind of fun, as well.

It is needless to say that, if you are going to do a specific “operation” to the video, such as cropping, you will already have figured out which one of your footage you want to crop and pan. So, it’s wise to jump on the button which says: Create New.

This will take you to the editor. Even though in the media section you will find the video you want to work on, but you might be struggling to notice a Crop button. It is because unfortunately, it’s not possible to crop your video right away in KineMaster – first, you will need to add a background, for example, a black one.

Then, you will go back to the menu and find Media section again to add the video clip you want to crop.

After adding it to the editor, you need to tap on the video file which has appeared in the sequence – this will show you different features you can use on the right. You have to scroll down a little and Voila! – here you find Cropping. After having clicked on that, a little cropping window will appear on the screen.

You can resize the clip, and in order to crop the video, turning on the mask option is needed.

After you have finished cropping and resizing it to your liking, you need to click on the icon on the top right, and it will take you to the Save and Share page.

There, you will choose the Resolution and Frame rate, and Save as Video.

You can check your new cropped video on your gallery.

An easier way to crop video in Wondershare Filmora

An alternate way of cropping your video would be Filmora Video Editor , which is a software you can download and install on your computer and use its features only then. You can also try your hand at this very handy computer program which has an easy and user-friendly interface.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Frist, as mentioned, you need to download and install Wondershare Filmora X. To add your files, you will need to click on Import Media Files Here.

You will choose your clip(s) you would like to crop and then drag and drop it in the sequence.

Above your video in the sequence you will see little icons and find a Crop one.

After clicking on it, a new window will open – it’s for Crop and Zoom, where you can choose a needed ratio or do it manually (for it, you have to select Custom first).

After clicking OK, your video will be cropped as you like. Then, you can proceed with Exporting it – click on Export, choose your preferred settings, and save the video at last.

So, in this article, you have learned how to crop a video using a mobile app KineMaster, as well as using a software – Wondershare Filmora X. of course, there are many other ways in which you can crop your video and make the best out of it. The technology and innovation gives us the opportunity to have great results with as little work as just a few minutes. You might need to crop your video for your channel on Youtube, or for your page on social media, or an official web-page of your company; last but not least is cropping and editing your video for your own pleasure, which is also a great way to interact with the virtual world around us.

A Comprehensive Guide on VHS Technology and Its Influence on Video Editing

Videos are a person’s crucial and cherished memory, and no one wants to compromise their quality. People tend to rely on several effects to exceed the quality of the beloved videos. VHS is the most used effect, popular in professional and personal videos. It stands for “Video Home System” and is often integrated with noises, color bleeding, and smooth glitches.

With VHS-style videos, you can not only make videos more high-class but can also intuitively define their worth. If you are new to this field, you should get familiar with the VHS effects in video. This context will provide basic information about VHS tapes and how to add VHS effects to videos.

Part 1: What Is VHS Technology? An Overview of the 70s Sensation

From definition to usability, every piece of information plays an important role in your videography journey. Don’t worry if you don’t have video editing skills or know what VHS means. This section will provide you with reliable information about this:

What Do You Mean by VHS Technology?

VHS, also known as Video Home System, are the auditory artifacts and visual glitches you see in the pictures. It creates a sense of distortion in the video, making the viewer think the camera equipment is malfunctioning. From the 1980s to the 1990s, this effect gained considerable popularity among video creators and viewers.

In recent years, retro lovers have brought this intuitive effect again into a trend to create a perfect flashback scene. The nostalgic and vintage appeal of these effects is insane. VHS is not just one effect because it divides into further categories. You are also free to select the VHS effects according to the theme of your video and the scene you are going to create.

Key Aspects of The VHS Effects

Several key aspects are crucial to making high-quality VHS effects in the videos. You can see some of the key aspects listed and discussed here:

• **Tracking Lines of VHS:**The VHS tapes are integrated with magnetic strips to sort audio and video signals. However, over time, these tapes degraded, leading to glitches in playback with noticeable distortion.
• **Video Color Bleeding:**You must have noticed that color is bleeding in the VHS videos. In this, the colors in the videos are quite smudged and mixed. This together adds the unique yet smoother distortion in the videos.
• **Vintage and Glitching:**Vintage and glitches are essential to videos with VHS effects. This was initially caused by the limitations of playback equipment and signal interference. At this time, people add glitch VHS to the videos in a manual manner to add a sense of interference in the scene.
• **Noise and Jitters:**VHS tapes are known to be susceptible to wrappings and jitters. It causes a slightly unstable effect in the videos in the form of distorted objects. Moreover, the grainy and noisy appearance due to analog recording technology is also a part of this effect.

Add VHS Effect to Video

Simply add video effects on Video with Filmora Video Effect Editor ! Experience the magic of cool yet outstanding video effects, where your videos come to life in beautiful visuals.

Apply VHS Effect Apply VHS Effect Learn More >

Try It Free >>

Part 2: What are VHS Effects and What Is Its Use?

Now that you have learned what VHS technology is and what are its key aspects, you must be eager to learn about the VHS effects. Moreover, knowing the proper and effective usage of VHS effects is also an important thing. The below-given information will help you regarding this issue:

What are VHS Effects?

Video Home System, which is famous as VHS, is the type of effect that is used in videos to create manual distortion. It was initially developed by the Victor Company in Japan and was introduced in the 1970s. From then to now, VHS tapes gained reliable popularity across the world. The purpose of creating this effect was to give video recording capabilities to consumers.

In addition to this, the video format in which you can apply this effect was also recognized by potential marketers. The aim of creating this effect was to make affordable yet user-friendly videos. With the help of VHS effects, people could watch cinematic quality movies in their living rooms. The popularity of VHS never stops growing, and even now, video editors love to add this intuitive effect to their videos.

What is the Use of the VHS Effect?

You can use the VHS effects in several creative contexts to achieve artistic goals. Some of the uses of the VHS style are listed below for you:

Video Production

You are free to use the glitch VHS effect in filmmaking and video production projects. It is perfect for retro and vintage-themed movies. This effect also has the capability to add the old fashion sense to engage more users.

Motion and Designing Graphics

The VHS effects are also very helpful in graphic and motion designing. You can add eye-catching visual composition elements to every type of video. This may include scan lines, glitches, and, of course, distortion.

Social Media Content Creation

If you plan to share your past life with your followers, don’t forget to add the old life-themed VHS effects in the videos. This makes your video more retro-friendly and adds a sense of consistency to the videos.

Editing and Experimentations

Getting something new without losing the video quality is the dream of every video editor. The VHS effects can help you in making this dream come true. You can use this effect while editing your videos and can also use it as an experiment.

Part 3: Legacy and Influence of VHS in Video Making

The legacy and influence of this preliminary effect will continue to take hold in every age of digitalization. Here are some of the key points which will guide you about this to a further extent:

Democratization of VHS in Videos

You will never fail to see the pivotal role of VHS in democratizing video productions. It helps to make the video more accessible to a wider amount of audience. Before the introduction of VHS, video production was limited to professional studios. However, now every person can use this to make independent files and share their creativity with the world.

Editing Techniques and Influence

VHS has introduced a wide array of editing techniques and manuals to the users to manipulate video content. Moreover, the VHS editing system and techniques also encourage experimentation. You also get a sense of trying the latest editing skills. It is also known to explore and add a sense of storytelling through simple procedures.

Aesthetics and Pop Culture

In recent years, VHS has experienced several revivals of pop culture themes. It can add aesthetics and a sense of nostalgia to every type of video. You will also see VHS integrations on several music, ads, and events videos. You can also use this effect to preserve the digitalized content without extra effort.

Documentation and Accessibility

With the help of the VHS effect, you can formulate several types of documentation in lossless quality. It helps you to add retro appeal to all your formatted documentaries and make them easily accessible. Above all, you can also distribute the video content at an optimized speed without using any non-mainstream server.

Part 4: Wondershare Filmora: A Great Video Editor Influencing the Use of VHS Effects

You cannot apply the VHS effect to the videos without a reliable video editor. The most known and significant video editor that can help you apply the glitch VHS effect in videos is Filmora Video Editor . Using this premium-grade tool, you can create new projects at any time and customize its visual metrics.

Add VHS Effect For Win 7 or later(64-bit)

Add VHS Effect For macOS 10.14 or later

Try It Free >>

This premium-grade video editor understands the VHS definition and offers you a wide array of VHS effects. This includes VHS Distortion, VHS Static 1, Vintage Viewfinder, and more. You can drag any effect of your choice to the video in the timeline and apply it to the whole video or a personalized part of the video. One of the best things about Filmora is that it integrates versatile built-in templates. Through this, you can make videos without any issues.

Conclusion

To wrap things up, this discussion has guided you about VHS style and technology. Now, you know what VHS technology is, its key aspects, and what scenarios you can use it. Other than this, the legacy and influence of this effect are also mentioned above. For applying the VHS effects, you can use the industry standard video editor named Wondershare Filmora.

This video editor supports multiple VHS effects, and you can also customize its size and opacity. More valuable information about Filmora is listed above for you.

Add VHS Effect For Win 7 or later(64-bit)

Add VHS Effect For macOS 10.14 or later

Try It Free >>

Apply VHS Effect Apply VHS Effect Learn More >

Try It Free >>

Part 2: What are VHS Effects and What Is Its Use?

Now that you have learned what VHS technology is and what are its key aspects, you must be eager to learn about the VHS effects. Moreover, knowing the proper and effective usage of VHS effects is also an important thing. The below-given information will help you regarding this issue:

What are VHS Effects?

Video Home System, which is famous as VHS, is the type of effect that is used in videos to create manual distortion. It was initially developed by the Victor Company in Japan and was introduced in the 1970s. From then to now, VHS tapes gained reliable popularity across the world. The purpose of creating this effect was to give video recording capabilities to consumers.

In addition to this, the video format in which you can apply this effect was also recognized by potential marketers. The aim of creating this effect was to make affordable yet user-friendly videos. With the help of VHS effects, people could watch cinematic quality movies in their living rooms. The popularity of VHS never stops growing, and even now, video editors love to add this intuitive effect to their videos.

What is the Use of the VHS Effect?

You can use the VHS effects in several creative contexts to achieve artistic goals. Some of the uses of the VHS style are listed below for you:

Video Production

You are free to use the glitch VHS effect in filmmaking and video production projects. It is perfect for retro and vintage-themed movies. This effect also has the capability to add the old fashion sense to engage more users.

Motion and Designing Graphics

The VHS effects are also very helpful in graphic and motion designing. You can add eye-catching visual composition elements to every type of video. This may include scan lines, glitches, and, of course, distortion.

Social Media Content Creation

If you plan to share your past life with your followers, don’t forget to add the old life-themed VHS effects in the videos. This makes your video more retro-friendly and adds a sense of consistency to the videos.

Editing and Experimentations

Getting something new without losing the video quality is the dream of every video editor. The VHS effects can help you in making this dream come true. You can use this effect while editing your videos and can also use it as an experiment.

Part 3: Legacy and Influence of VHS in Video Making

The legacy and influence of this preliminary effect will continue to take hold in every age of digitalization. Here are some of the key points which will guide you about this to a further extent:

Democratization of VHS in Videos

You will never fail to see the pivotal role of VHS in democratizing video productions. It helps to make the video more accessible to a wider amount of audience. Before the introduction of VHS, video production was limited to professional studios. However, now every person can use this to make independent files and share their creativity with the world.

Editing Techniques and Influence

VHS has introduced a wide array of editing techniques and manuals to the users to manipulate video content. Moreover, the VHS editing system and techniques also encourage experimentation. You also get a sense of trying the latest editing skills. It is also known to explore and add a sense of storytelling through simple procedures.

Aesthetics and Pop Culture

In recent years, VHS has experienced several revivals of pop culture themes. It can add aesthetics and a sense of nostalgia to every type of video. You will also see VHS integrations on several music, ads, and events videos. You can also use this effect to preserve the digitalized content without extra effort.

Documentation and Accessibility

With the help of the VHS effect, you can formulate several types of documentation in lossless quality. It helps you to add retro appeal to all your formatted documentaries and make them easily accessible. Above all, you can also distribute the video content at an optimized speed without using any non-mainstream server.

Part 4: Wondershare Filmora: A Great Video Editor Influencing the Use of VHS Effects

You cannot apply the VHS effect to the videos without a reliable video editor. The most known and significant video editor that can help you apply the glitch VHS effect in videos is Filmora Video Editor . Using this premium-grade tool, you can create new projects at any time and customize its visual metrics.

Add VHS Effect For Win 7 or later(64-bit)

Add VHS Effect For macOS 10.14 or later

Try It Free >>

This premium-grade video editor understands the VHS definition and offers you a wide array of VHS effects. This includes VHS Distortion, VHS Static 1, Vintage Viewfinder, and more. You can drag any effect of your choice to the video in the timeline and apply it to the whole video or a personalized part of the video. One of the best things about Filmora is that it integrates versatile built-in templates. Through this, you can make videos without any issues.

Conclusion

To wrap things up, this discussion has guided you about VHS style and technology. Now, you know what VHS technology is, its key aspects, and what scenarios you can use it. Other than this, the legacy and influence of this effect are also mentioned above. For applying the VHS effects, you can use the industry standard video editor named Wondershare Filmora.

This video editor supports multiple VHS effects, and you can also customize its size and opacity. More valuable information about Filmora is listed above for you.

Add VHS Effect For Win 7 or later(64-bit)

Add VHS Effect For macOS 10.14 or later

Try It Free >>

Have You Ever Tried to Remove Motion Blur From Photos? This Article Will Address How to Remove the Motion Blur Effect Using Photoshop and Its Alternatives

The motion blur effect is created in photos when the picture is taken in poor light conditions or due to a fast-moving object. Moreover, if the shutter speed of the camera is too low, it will also produce a motion blur effect. In such a situation, the captured picture may look out of focus and tedious. In order to fix this issue, this article can help you.

By reading this article, you can learn how to remove motion blur in Photoshop with simple steps. Moreover, we will also provide the best alternatives to Photoshop that you can utilize to remove motion blur from your photos.

1. IMAGamigo
2. Vance.AI
3. AKVIS Refocus AI

• Bonus Tip – How to Add Motion Blur to Your Images?

Part 1: How to Remove the Motion Blur in Photoshop?

To fix a motion blur in an image, you would require a professional tool such as Adobe Photoshop . Photoshop is a well-recognized tool comprising tons of features for image editing and graphic designing. It offers selection tools that enable you to choose the specific parts of a photo efficiently. You can also add layers to your photo to modify and edit specific areas of the image.

You can also apply appealing filters from this platform to transform an ordinary image drastically. Moreover, using this precise tool, you can also fix motion blur in Photoshop. You can choose the blurry areas of your photo through its selection tools. Thus, with a few clicks, you can eliminate the flaws from your image easily.

Steps to Fix Motion Blur in Photos Using Photoshop

If you are new to Photoshop and don’t know how to fix motion blur in photos, then follow the instructions described below:

Step1 Open the Photoshop tool on your PC or Mac and upload your photo. From the “Layers” section, press “Ctrl + J” or “Command + J” to copy the first layer. Afterward, convert the first layer by choosing the option “Smart Object.”

Step2 Now head to the “Filter” section and tap on “Sharpen” to proceed. Afterward, proceed with the option of “Shake Reduction” by clicking on it. Now Photoshop will automatically reduce the blur effect. From the displayed panel, uncheck the option called “Artifact Suppression.”

Step3 To continue, open the “Advanced” tab from the left panel and enhance the size of your rectangular. Manage the position of the rectangle according to your preference. By doing so, you can see the details of the image clearly.

Step4 From the left panel, manage the options like “Blur Trace Bounds” and “Smoothing” according to your desire. Once done, press the “OK” button. For adding more modifications, add a blank layer and choose the “Clone Stamp Tool.” Afterward, select “Soft Round Brush” from the general brushes.

Step5 Now adjust the Opacity to 100% and Flow to 50%. Moreover, select “Current & Below” as the sample. Press the Alt key to take a sample of any flawless part of your photo and apply it to the blurry area. Make sure that the color of the sample taken is the same as the blurry area in the photo.

Part 2: Remove the Motion Blur with an Alternative to Photoshop

It may be possible that you don’t get satisfactory results from Photoshop removing motion blur. Or, if you find the interface of Photoshop intimidating, it can affect your productivity. For your assistance, this section will bring you the best alternatives to Photoshop.

1. IMAGamigo

IMAGamigo is an online tool that allows you to perform different operations on pictures efficiently. To fix motion blur, it offers a Deblurrer feature. Using this feature, you can automatically remove blur from your photos without any external effort. It also provides other distinct features such as Background Remover, Restorer, Colorizer, Upscale, etc.

To use this tool, first, navigate to its official website. From its tools, select “Deblurrer” to proceed. A new window will open on your screen instantly. Scroll down a little bit and locate the area saying, “Drop Image Here.” Click on this area and upload your image. Afterward, the tool will automatically start analyzing the picture. Once the process gets finished, click on the Download button to save your photo.

2. Vance.AI

This online platform is also a well-trusted tool by professionals and content creators. It provides AI-supported tools such as AI Image Denoiser, AI Image Upscaler, AI Photo Enhancer, etc. You can use its AI Image Sharpener to eliminate motion blur from pictures. It supports all popular image file formats, such as JPEG, PNG, and JPG. Thus, without any installations, you can quickly utilize this tool to fix motion blur photos.

To use this tool, access the official webpage of Vance.AI and select the “AI Image Sharpener” feature. Once done, click on the “Upload Image” option and import your blurry photo. Afterward, a new window will be open from which you can adjust the settings. Select the “Sharpen” option and choose the preferred Sharpen Mode. Afterward, click on the “Start to Process” option. Once the process ends, you can download the picture with a single click.

3. AKVIS Refocus AI

AKVIS is an offline tool that produces high-end results at a fast processing speed. You can find multiple options in this tool, such as Airbrush, Retoucher, Sketch, Decorator, etc. When it comes to fixing blurry pictures, this tool provides an exclusive feature called “Refocus AI.” Through this feature, you can instantly increase the sharpness of your photo. Also, it offers different modes such as Motion Blur, Radial Blur, Refocus-AI, and Tilt-Shift.

To fix motion blur:

Step1 Launch this tool and navigate to its Refocus AI option.

Step2 Select Refocus AI as your mode and upload the blurry picture. The default preset will be AKVIS Default AI.

Step3 Disable the “Image Sharpening” feature and navigate to the “Motion Deblur AI” section.

Step4 From there, adjust your Focus accordingly.

Step5 For more enhancements, enable the Image Sharpening feature and adjust the parameters.

Bonus Tip – How to Add Motion Blur to Your Images?

Do you want to add motion blur to your images? Many people like to intentionally add a motion blur effect in their images to add an artistic element. If you are interested in doing so, the best desktop tool you can try is Wondershare Filmora . This tool offers trending and high-quality effects that you can easily apply to your images.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

To add a motion blur effect:

Step1 Launch Filmora and create a new project.

Step2 Import your photo on this tool and drop it into the timeline.

Step3 Split the clip where you want to add the blur effect.

Once done, go to the Effects tab and search “Blur.” By doing so, you would be able to check all the blur effects on your screen. Choose and apply the blur effect to the split part of your clip. Once done, hit the Export button.

Conclusion

Photoshop is an excellent tool to edit and modify your pictures in great quality. You can use this article to take guidance to remove motion blur from photos. However, if you are not getting desired results from Photoshop, we have also provided the best alternatives to Photoshop to remove motion blur. Moreover, to create a motion blur effect in your images, you can explore the Wondershare Filmora tool.

Part 1: How to Remove the Motion Blur in Photoshop?

To fix a motion blur in an image, you would require a professional tool such as Adobe Photoshop . Photoshop is a well-recognized tool comprising tons of features for image editing and graphic designing. It offers selection tools that enable you to choose the specific parts of a photo efficiently. You can also add layers to your photo to modify and edit specific areas of the image.

You can also apply appealing filters from this platform to transform an ordinary image drastically. Moreover, using this precise tool, you can also fix motion blur in Photoshop. You can choose the blurry areas of your photo through its selection tools. Thus, with a few clicks, you can eliminate the flaws from your image easily.

Steps to Fix Motion Blur in Photos Using Photoshop

If you are new to Photoshop and don’t know how to fix motion blur in photos, then follow the instructions described below:

Step1 Open the Photoshop tool on your PC or Mac and upload your photo. From the “Layers” section, press “Ctrl + J” or “Command + J” to copy the first layer. Afterward, convert the first layer by choosing the option “Smart Object.”

Step2 Now head to the “Filter” section and tap on “Sharpen” to proceed. Afterward, proceed with the option of “Shake Reduction” by clicking on it. Now Photoshop will automatically reduce the blur effect. From the displayed panel, uncheck the option called “Artifact Suppression.”

Step3 To continue, open the “Advanced” tab from the left panel and enhance the size of your rectangular. Manage the position of the rectangle according to your preference. By doing so, you can see the details of the image clearly.

Step4 From the left panel, manage the options like “Blur Trace Bounds” and “Smoothing” according to your desire. Once done, press the “OK” button. For adding more modifications, add a blank layer and choose the “Clone Stamp Tool.” Afterward, select “Soft Round Brush” from the general brushes.

Step5 Now adjust the Opacity to 100% and Flow to 50%. Moreover, select “Current & Below” as the sample. Press the Alt key to take a sample of any flawless part of your photo and apply it to the blurry area. Make sure that the color of the sample taken is the same as the blurry area in the photo.

Part 2: Remove the Motion Blur with an Alternative to Photoshop

It may be possible that you don’t get satisfactory results from Photoshop removing motion blur. Or, if you find the interface of Photoshop intimidating, it can affect your productivity. For your assistance, this section will bring you the best alternatives to Photoshop.

1. IMAGamigo

IMAGamigo is an online tool that allows you to perform different operations on pictures efficiently. To fix motion blur, it offers a Deblurrer feature. Using this feature, you can automatically remove blur from your photos without any external effort. It also provides other distinct features such as Background Remover, Restorer, Colorizer, Upscale, etc.

To use this tool, first, navigate to its official website. From its tools, select “Deblurrer” to proceed. A new window will open on your screen instantly. Scroll down a little bit and locate the area saying, “Drop Image Here.” Click on this area and upload your image. Afterward, the tool will automatically start analyzing the picture. Once the process gets finished, click on the Download button to save your photo.

2. Vance.AI

This online platform is also a well-trusted tool by professionals and content creators. It provides AI-supported tools such as AI Image Denoiser, AI Image Upscaler, AI Photo Enhancer, etc. You can use its AI Image Sharpener to eliminate motion blur from pictures. It supports all popular image file formats, such as JPEG, PNG, and JPG. Thus, without any installations, you can quickly utilize this tool to fix motion blur photos.

To use this tool, access the official webpage of Vance.AI and select the “AI Image Sharpener” feature. Once done, click on the “Upload Image” option and import your blurry photo. Afterward, a new window will be open from which you can adjust the settings. Select the “Sharpen” option and choose the preferred Sharpen Mode. Afterward, click on the “Start to Process” option. Once the process ends, you can download the picture with a single click.

3. AKVIS Refocus AI

AKVIS is an offline tool that produces high-end results at a fast processing speed. You can find multiple options in this tool, such as Airbrush, Retoucher, Sketch, Decorator, etc. When it comes to fixing blurry pictures, this tool provides an exclusive feature called “Refocus AI.” Through this feature, you can instantly increase the sharpness of your photo. Also, it offers different modes such as Motion Blur, Radial Blur, Refocus-AI, and Tilt-Shift.

To fix motion blur:

Step1 Launch this tool and navigate to its Refocus AI option.

Step2 Select Refocus AI as your mode and upload the blurry picture. The default preset will be AKVIS Default AI.

Step3 Disable the “Image Sharpening” feature and navigate to the “Motion Deblur AI” section.

Step4 From there, adjust your Focus accordingly.

Step5 For more enhancements, enable the Image Sharpening feature and adjust the parameters.

Bonus Tip – How to Add Motion Blur to Your Images?

Do you want to add motion blur to your images? Many people like to intentionally add a motion blur effect in their images to add an artistic element. If you are interested in doing so, the best desktop tool you can try is Wondershare Filmora . This tool offers trending and high-quality effects that you can easily apply to your images.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

To add a motion blur effect:

Step1 Launch Filmora and create a new project.

Step2 Import your photo on this tool and drop it into the timeline.

Step3 Split the clip where you want to add the blur effect.

Once done, go to the Effects tab and search “Blur.” By doing so, you would be able to check all the blur effects on your screen. Choose and apply the blur effect to the split part of your clip. Once done, hit the Export button.

Conclusion

Photoshop is an excellent tool to edit and modify your pictures in great quality. You can use this article to take guidance to remove motion blur from photos. However, if you are not getting desired results from Photoshop, we have also provided the best alternatives to Photoshop to remove motion blur. Moreover, to create a motion blur effect in your images, you can explore the Wondershare Filmora tool.

Best 10 Crazy-Cool Examples of AR Video

10 Crazy-Cool Examples of AR Video

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

Try It Free Try It Free

Revolutions in technology have brought about the integration of augmented and virtual reality into marketing strategies. Stay tuned to learn about the most amazing AR video examples!

In this article

01 [What Is AR and the Technology Used for Augmented Reality Development?](#Part 1)

02 [What Is the Difference Between Augmented Reality and Virtual Reality?](#Part 2)

03 [10 Examples of Augmented Reality (AR) In Marketing](#Part 3)

Part 1 What is AR and the Technology Used for Augmented Reality Development?

Expanding the acronym, AR stands for Augmented Reality, a relatively newer concept in the world of graphic imaging and other computer based real-time applications. Talking of the exact explanation, augmented reality refers to a responsive synchronization of real world elements into digital platforms, while upgrading the same with high end perceptual information generated from specialized computer systems.

The entire concept of augmented reality rests on 3 major aspects, viz., a synchronized combination of the virtual and real world environments, a responsive interaction of associated elements in real-time, and a precise 3-dimensional registration of virtual and real elements. The aforesaid aspects of augmented reality are often guaranteed by a number of sensory modalities, like that of auditory, visual, somatosensory, olfactory and haptic ones.

Technology Behind Augmented Reality

As far as the technology behind the development of augmented reality video is concerned, the overall implementation is categorized into 3 different tasks. The process is initiated with generating concise, high resolution images of real world elements, followed by creating an overlay of computer generated 3D images on the previously generated real world images. This is further succeeded by facilitating an interactive user engagement and interaction within the simulated surroundings.

The process of technology implementation is seconded by a responsive display mechanism which can be done conveniently on any one among glasses, smartphones, screens, head-mounted displays and handheld devices. Concerning the factor of output credibility, head-mounted displays take the credit of generating a much more immersive augmented reality in comparison to the other display alternatives.

Part 2 What Is the Difference Between Augmented Reality and Virtual Reality?

Advancements in technology has treated the world with a multitude of concepts to simulate real-time elements into digital environments. In addition to augmented reality, the techniques of virtual and alternate reality have come into focus in recent times to address the diversely specific needs of digital and real world integration.

Lack of proper awareness, however, leads to the treatment of these fundamentally different concepts as one and the same thing. Considering the credibility of such technologies towards addressing certain specific purposes, it becomes important to understand the difference among these apparently similar concepts. Having said that, let us make an attempt to realise the dissimilarity between augmented and virtual reality in the following section:

● Underlying Concept

Stressing on the parameter of conceptual utility, augmented reality refers to the integration of digital aspects into a real-time surrounding, most probably through a smartphone or camera, whereas, virtual reality on the other hand, is responsible for the replacement of a real-time setting with a simulated environment.

● Existence Constraints

Talking about augmented reality, the technique showcases the coexistence of the real and virtual surroundings, with the primary goal of supplying extra information about the real-time environment, which can be accessed without a content search. Conversely, virtual reality is predominantly concerned with bringing about a complete shift of the user’s actual ambiances to an entirely fabricated environment that undertakes an independent existence.

● User Control

Speaking on the extent of user control, augmented reality allows you to monitor your real world presence, mostly with a smartphone, while users of virtual reality are entirely controlled by the system, with strictly no self-access. Also, you would require a headset equipment to make use of virtual reality.

Part 3 Examples of Augmented Reality (AR) In Marketing

Having discussed enough about the fundamental aspects of augmented reality, let us proceed towards understanding the credibility of augmented video in the light of modern day information centered applications. While there are manifold varieties of augmented reality usage, the following section highlights the best examples of integrating AR into brand marketing:

01Walmart- Inventory Control

With the aim to examine the dual credibility of its brand stores as online fulfillment as well as physical shopping centers, Walmart in October 2020, announced the proposition of its 4 shopping units as ‘test centers’ of augmented reality, where the latter was supposed to aid in the management and tracking of company inventories.

The technology was implemented through a smartphone application to quicken the transportation process of item packages from the inventory to the sales area. The utility works when the employees hold a handheld device that highlights the dispatch ready boxes in an augmented reality stock video, instead of scanning each box individually.

02Snap- City Painter

Launched in London in October 2020, the City Painter utility lands among the best augmented reality video examples, allowing you to spray paint on and decorate street shops with pre-designed wall paintings, through the use of augmented reality. The most striking aspect of the aforesaid application is its information sharing feature, which allows the changes introduced by you to be seen by fellow users if the app in real time.

The utility is regarded as first step of Snap towards its aim of developing a shared virtual space via a mapping of potential landmarks. The tool has a progressive future in travel and tourism sector, with brand wanting to invest capital on the newly introduced customer needs of adventure and exploration.

03Asos- See My Fit

While the company is a renowned name in the domain of mobile technology and augmented reality innovation since 2009, the ‘See My Fit’ tool was launched by the latter in the year 2020 amid the pandemic period to assist the company’s models who were bound to work from home during the calamity.

Talking of the application, the tool makes use of augmented reality to fit apparels on the models in a digital manner. Additionally, the app works to provide the customers with a realistic insight into the appearance of the products with respect to size and body structure, which further aids to increase the company sales, while minimizing the return risks.

04 Pull & Bear- Console Game

This one is a famous retail brand, whose owner Inditex, has collaborated with the ‘Creative Shop’ utility of Facebook to launch ‘Pacific Game’, a console relish, with the implementation of augmented reality. The gameplay requires you to undertake a journey from California to Tokyo, where the travel obstacles need to be escaped through cohesive head movements to earn game points.

The game was essentially designed as a social media attraction and can be enjoyed on Instagram, as a Facebook AR video, and even on the official Pull & Bear website. If you are playing the dame on Instagram, do try on using the latter’s front camera feature for a more enhanced gaming experience.

05Burberry- Olympia Pop Up at Harrods

The current post pandemic period is witnessing a creative use of augmented reality by brand companies to attract their customers back to the retail shops. To complement the launch of its Olympia Bag, Burberry had introduced a pronounced AR utility at the Harrods. Customers visiting the shop are allowed to witness the Elphis statue walks in real-time environment through an in-store QR code.

The customers can additionally, click pictures and create videos of the same to share on their social media handles. The integration of augmented reality into retail shopping in such innovative ways has guaranteed an immersive experience of the otherwise ordinary store purchases, with a simultaneous benefit to both, product companies and customers.

06IKEA Studio Application

IKEA is known to have integrated augmented reality into its working protocol for a long time now. Space 10, the company’s design laboratory has recently planned a more immersive relaunch of its AR facility with its brand new IKEA Studio application that allows you to capture and redesign room plans in 3D space, including the finest details of door frames, windows, floor rugs and wall colors.

The application is conceptualized considering the inclusion of LiDAR, that is, Light Detection and Ranging sensors in iPhones and is visibly seen as a precursor to the Apple Glass, a more comprehensive application that promised an escalated and realistic experience of augmented reality.

07Amazon- Hair Coloring and Amazon Salon

Boasting of being the largest e-commerce platform, Amazon took its first step into experimenting with augmented reality by introducing the Amazon Salon. Realized as a digital marketplace, the utility works through a ‘Point and Learn’ approach where customers and view and select any product on the tool’s display shelf to get a detailed information about the same through educational content and brand videos on the product display screen.

If you are interested in buying a particular product, you need to scan the latter’s QR code on the display shelf, which will redirect you to the product’s e-commerce page on Amazon’s official website. The AR utility implemented here also allows you to examine the look of various hair shades, before you actually get into choosing a suitable one for the perfect hairdo.

08Gucci- Virtual Sneakers

Gucci lands among the first luxury retail brands to implement augmented reality in its operation model for facilitating its customers with a comprehensive and informed product buying experience. The company incorporated a feature of ‘try on sneakers’ in its retail application, which allowed users to get an insight into the product’s appearance in real-time, thus reducing the return risks while simultaneously ensuring a better customer satisfaction.

The recently launched ‘virtual sneakers’ on the Gucci app are created to be tried and shared exclusively on the online store. Designed with the collaborative efforts of Gucci and the augmented reality fashion house Wanna, this ‘digital only’ footwear is available on Gucci’s online app for customer buying.

09Wayfair- View in Room

This one is essentially a furniture retail company that makes use of augmented reality to provide its customers with a wholesome shopping experience at the comfort of their homes. Wayfair incorporates the AR utility through the upgraded version of its ‘View in Room’ application that works on the LiDAR and RealityKit technologies to provide an authentic and a better realistic product view to the customers.

A few AR incorporated features of the app include precise cast lighting in real-time, product stacking and a real world interface to stand before and examine the overall product appearance, as the customers would actually do in real-time; thus ensuring a personalized product experience to the potential buyers.

10Machine A- Virtual Concept Store

This one is more of a digital platform to showcase the modern day developments in fashion design. Based in London, the Machine-A virtual store was conceptualized to allow the access of relevant audience to the works of new talent in the fashion field, when the Covid-19 pandemic caused a shutdown of the London Fashion Week.

The store was launched as a virtual boutique that could be visited by interested audience through a QR code, which could be scanned from billboards and posters around the London city, and allowed them to view the latest works of the associated fashion designers through an augmented reality concept video. The major success of the utility lies in the enhancement of the consumer-brand relationship, while focusing primarily on product awareness and customer engagement.

● Working With Augmented Reality Videos in Filmora

If you are keen on exploring your editing creativity in augmented reality with video, do consider working with the Wondershare Filmora Video Editor program. The software is affordably the best AR video editing tools available to you free of cost. While the application greets you with the most responsive and clean interfaces, with a plethora of professional quality video editing features that promise to effectively address your most diverse AR video editing requirements.

The software package comes with an inbuilt screen recorder, which you can use to capture specific video snippets and later on edit them with a variety of audio-visual effects from the app’s huge effects library. Not to forget, the application also grants you the liberty to share and export the edits to your social media handles.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Augmented reality is an interactive means of integrating the real world with digitally simulated components.

● There are a hoard of applications that augmented reality can be put to, marketing field being a significant one among them.

● You can comfortably work with the Wondershare Filmora video editing program to add a variety of AR elements to your videos.

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