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New Good Ways to Make Sure Your Video Editing Course Is Worthing to Watch
Good Ways to Make Sure Your Video Editing Course Is Worthing to Watch
Ways to Make Sure Your Video Editing Course is Worthing to Watch
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
In this article
01 [Is Video Editing a Good Career?](#Part 1)
02 [What Education Do You Need for Video Editing?](#Part 2)
03 [Which Courses are Best for Video Editing?](#Part 3)
04 [Video Editing Q&A](#Part 4)
Part 1 Is Video Editing a Good Career?
Revolutions in the IT industry can conveniently be credited with opening doors for novel and appealing career choices in the recent decades. Out of the extended range of options to look at, graphic designing has been successful in making its mark with respect to professional preferences of modern day students. The obvious reason behind the same is the latter’s two-fold merit of stabilizing your career on one hand and expanding your creative horizons on the other.
Video editing as an element of the graphic design realm, works to provide an excellent career platform for the ones who wish to choose graphic creativity as their profession. While every career path has its own requisites and requirements, the video editing field asks for your creative skill, perseverance and continuous efforts.
See through the upcoming section to get a deeper insight into the ways and means of making a successful career in video editing:
01Is it Hard to Become a Video Editor?
As you move ahead to pick up a career path, the difficulty and stability levels pose out as the principle criteria to make a choice. However welcoming a choice may be, it is normal to look through credibility concerns. Answering the aforesaid queries in relation to video editing, you don’t need to work through a rocket science to become a video editor.
While the latter can easily be deemed as an unconventional career option, the field does not need you to have a hoard of qualifications. All you need to experiment your luck in video editing is a correct mindset and willingness to advance ahead. The bottom line is, this one is an easy and out of the leak career option, that would let you make financial gains with a lot of creative fun and knowledge. Here’s how you can proceed with the process:
● Clarify Your Objective
Discovering the real purpose behind working at a particular career option takes the first priority in deciding the extent of your reach within the success realm of the chosen field. Ask yourself as to why you wish of landing into the video editing field for setting up a career. This would help you perform with cent percent efficiency in your area of interest.
● Look for the Right Courses
In today’s modern era of technology and internet, you can virtually access any information you desire within a snap of your fingers. Make use of the facility and hover across the web to search for a suitable video editing course package in line with your professional and economic preferences. Pick the one that bears the closest resemblance and begin your learning spree.
● Try Hands at Software Usage
When you are done with understanding the fundamental principles and basic elements of video editing through the selected course package, proceed towards becoming a professional expert in the field by experimenting to work with the popular and mainstream graphic and video editing software programs.
You can pick your preference from the variety of choices in the IT market, like, iMovie, Adobe Pro, Wondershare Filmora, to name a few.
● Stick to Trial and Error
Learning from a good tutorial package and choosing the correct software to work on is just half the job. Perfection comes with practice and you should indeed follow the same to become a video editing expert. Start with editing some video clips on your own. though you may not get commendable results right away, but a sincere consistency can create wonders!
02The Perfect Career Path to Becoming a Video Editor
When deciding on following the ideal career path to set up a stable profession in the realm of video editing, there are a few steps you should adhere to, for getting quick and affordable results. Since the field is centered essentially on the creative aspect of looking at things, you need to implement the same in choosing your path too. Here are some mainstream career options in video editing simplify the walk through process:
● Film Editing
Working as a film editor, you will be required to customize feature and movie based videos with a descriptive storyline. Your job role would demand cutting and mixing pieces of footage in synchronization with the director’s perception of the story, while making sure that the clips follow a sequential arrangement.
● Television Studio Editing
Picking the aforesaid career path to build up your video editing career would cater the experiences of working on live shows and events that happen in real-time. You can be assigned anything between overlay graphic designing, camera switching and allied visual arrangements that facilitate the seamless broadcasting of television shows for a live audience.
● Event Centered Video Editing
While it is a common practice to film videos during personal and professional events on a diversity of scales, the latter can be a convincing platform to kick start your video editing career. The aforesaid career path is a one shot arrow to provide fame and finances with its never ending work options that definitely serve as a wide canvas to explore your creative skills in video editing.
● Web Based Video Editing
This aspect of video editing is tasked with creating short video edits to be released and published across the internet. The advantage of choosing this one as your career path caters an extensive diversity of projects to work on, the financial gains through the same are worth considering.
● Animation and Motion Graphic Editor
Working on this video editing profile, you are tasked with designing motion centered graphic edits and fine tune a created film or footage. The profile however, requires you to have knowledge of working with effect based editing programs, like Adobe After Effects and many more, along with the fundamental video editing skills.
● Colorist
This one is a specific video editing profile that is centered on supplementing the clips with chromatic perfection. Other roles of a colorist include making suitable adjustments in the visual parameters and settings of the video to furnish the latter with a polished and engaging look.
03Other Requisites of Picking a Good Career Path in Video Editing
As you proceed towards selecting your video editing career path, there are some other aspects to pay attention in addition to deciding the career domain. Let us move ahead with having an insight into the surplus factors of becoming a good video editor in what follows next:
● Classifying the Job Role
You should have a comprehensive understanding of the tasks and responsibilities you need to carry out as a video editor. This will help you to plan out on the skills you need to have a command on to excel in your filed. While the small production houses will mostly have a generic profile, asking you to multitask with a few of the above mentioned roles, larger organizations will essentially tend to be sticking to a specific profile.
● Become a Jack of All Trades
Mastering a variety of video editing skills works to cater a diverse range of experience in your field. This will in turn open doors to newer and better job opportunities, while expanding the dimensions of your skills and career to a significant extent.
Crediting the web based editing platforms; there has been a continuous increase in the scope of career prospects, bringing in an enormous professional acceleration for the skilled and experienced ones. On a direct note, it is well said that the more you know, the more you grow.
● You Should Have a Burning Intent
Being specific and focused towards your goal are the essential aspects of success, apart from ranking high on the skill factor. Speaking in the practical sense, video editing is a creative industry that is both, packed with and open to brimming talent. If you are clear about what you want, a little perseverance can take you across great heights in this creative field. A useful tip in this regard would be focusing on the current possibilities in line with your creative interests.
● Balancing and Growing Your Video Editing Career
Once you have landed into the profession of your dreams, it is important to strike a balance between your skills and growth opportunities. If you are planning a startup of your own, there may be a series of stepping stones to bag your first big project.
Situations may often require you to land out of your comfort zone and work through something you have no prior experience of. The key to a stable and growing career in this field is however, the persistence to regularly update and upgrade your skills and talents.
Part 2 What Education Do You Need for Video Editing?
Building a career in the graphic or video editing domain is more or less not education specific to a significant extent. While there are courses that pay special attention to polish your graphic creativity, the field does not however, lay stringent constraints on academic or educational backgrounds to land into the video editing profession. Having said that, let us look through some fundamental educational requirements to pick up the aforesaid career option in the following section:
01High School Diploma
At the academic level, you are essentially required to possess a high school diploma for lining up your career in the video editing domain. Acquiring college degrees that are specific to the profession are indeed helpful, but not obligatory.
02Bachelor of Fine Arts in Film and Video Production
Having an undergraduate degree in film production is the minimum necessary qualification that you need to possess in order to start your career as a mainstream video editor. While a diploma will make you eligible to land into the industry, a UG degree will cater professional recognition.
03Master of Fine Arts in Film and Video Production
If however, you are aiming at widening the expanse of your employment opportunities, you can do so by leveling up your professional education in the field by acquiring a post graduate degree.
Part 3 Which Courses are Best for Video Editing?
For Win 7 or later (64-bit)
For macOS 10.12 or later
By now you have become quite familiar with the various aspects, career dimensions and professional prospects of video editing. As far as taking steps to follow the profession in practical terms is concerned, it becomes greatly important to pick the right source for learning through the skill to ensure positive and affordable results.
Moving ahead with our discussion, let us talk about some of the most preferred and popular video editing courses and tutorials to avail and learn from for building up a strong and stable career in the arena of video editing in the following section:
● Premiere Pro CC for Beginners: Video Editing in Premiere
Provider: Udemy
Duration: hours on demand video
The aforesaid is the perfect video editing tutorial available online for you if your career plans are centered on working with Adobe Premiere Pro. The course teaches you about the extensive range of editing tools and features of Adobe Premiere Pro, along with their usage patterns and guidelines.
Developing your mindset to work along the lines of a professional film editor, this online coursework is dedicated towards opening a plethora of career prospects and opportunities for you in the realm of video editing. The complete coursework is categorized into 7 different articles across 14 downloadable sources. The course provides you with a certificate on successful completion, and facilitates you with a lifetime access on smartphones and television.
Key Topics Covered
● A complete and comprehensive guide to edit videos from the start to the end
● Learn to save and export the edited videos for a high definition playback
● Customization of videos to add the dynamic feel
● Create finished and professionally sound video titles
● Learn to fix videos with exposure and white balance
● Supplement the videos with suitable and edit clips in green screen.
● The Complete Video Production Bootcamp
Provider: Udemy
Duration: 9 hours on demand video
This one is an application centered video editing course that teaches about the different aspects of video creation with a special focus on camera styles and angles. The tutorial caters to encompass a widespread coverage of high end and professional video creation ideas, along with their perfect execution at the production and post-production stages. You are also taught about the most effective ways and means to distribute your creations to the expanded online audience.
As the course begins, the latter’s initial modules teach you the basics of coming up with creative and appealing video production ideas. This is followed by making you comfortable with the tips and tricks to add class and style to your creations, including an insight into developing audience centered video titles and themes.
The coursework facilitates you with a series of production assignments to try hands at professional level video editing. Other features of the tutorial include a lifetime access on television and mobile devices that are distributed across 14 easily downloadable sources.
Key Topics Covered
● Learn equipment based video creation
● Downloadable working guide is there to monitor your creation at each step
● Understand the skill of in line video choicing to depict an engaging story
● Learn to create a series of voice modulations and recordings with different types of microphones
● Develop a comprehensive understanding of the complete video editing process.
● Learning Final Cut Pro X- Video Editing Mastery
Provider: Udemy
Duration: hours on demand video
Pick this online video editing course if you have just decided on taking up video editing as a professional career and your video customization intellect is at an absolute zero. The aforesaid course is here to teach you about the most fundamental aspects of professional video editing, like that of organizing your creations, overwriting clips, including and lifting up footages in the editing timeline, and lots more.
The course package is available to you in a single article across one resource that can be conveniently downloaded. You can additionally, access the tutorial on your preferred mobile devices or a television. Thanks to the lifetime access facility of the course, you are rescued from the notch of availing periodic subscriptions.
Key Topics Covered
● Learn about the essentials and process of adding media to the timeline
● Ways and means to maintain the perfect organization of the edited videos
● Have an insight into the basics of professional video editing
● Learn to finish off the WEC sport
● Know about the tricks and tips to create high end video edits
● Understand the process of video coloring and clip transformation
● PowerDirector 15- Video Editing for PC Users
Provider: Udemy
Duration: hours on demand video
If you are looking for an online course to learn video editing on your PC, you can conveniently pick the aforesaid tutorial without much thought. The coursework is developed in the light of the fact that video editing is an art that reaches perfection with consistent practice. Following the course, you are entitled to a comprehensive tutorial package with a good number of in depth lessons and assignments to practice with.
A successful completion of the course will render you with a graphic masterpiece that you can directly share on social media. The course is explicitly beneficial for those wanting to use PowerDirector to work on their video editing projects, but are lacking the knowhow of walking through the video customization process of the program. The coursework is categorized into 4 modules across 2 downloadable sources, and is available to you on TV and mobile for forever.
Key Topics Covered
● Expand your editing creativity to the widest canvas and bring life to your imagination
● Make use of action camera center, with a series of blend modes to improve your video edits.
● Supplement your edited video creations with animated graphics and titles
● Export your creation across any preferred in affordably high video quality
● Smartphone Video for Beginners- iPhone Video Editing Course
Provider: Udemy
Duration: 4.5 hours on demand video
If creating video edits on an iPhone suits you better, you can choose this video editing tutorial to learn high end footage customization on your iOS smartphone. The coursework is designed to teach you everything from adjusting the basic capture and parametric settings of a camera to high end multi-mode video customization. The best applications of the this coursework is to media instructors, communication students and professionals.
Availing the course, you are guided through the video editing process by Robb Montgomery, the journalism professor and professional film creator, who also happens to be the editor of the aforesaid tutorial package. While the latter makes you understand the video customization process via a series of examples from the real world, he simultaneously guides you through some amazing tips and tricks to create engaging video edits in your iPhone.
You can access the course on your television or mobile device with a complementary lifetime subscription. The entire package is divided into 17 modules and distributed across 10 conveniently downloadable sources.
Key Topics Covered
● Learn the basics of presenting a video story in your smartphone
● Acquire the skills of app centered video editing using your preferred smartphone
● Get an insight into the tips and tricks of creating smartphone video edits and short films
● Have a knowhow of making and editing corporate video clips in your smartphone.
● Video Editing in DaVinci Resolve 16/17
Provider: Udemy
Duration: 10.5 hours on demand video
Designed in line with making you familiar to the usage constraints of the DaVinci Resolve video customization program, the aforesaid coursework is a free tutorial package to teach you the basics of video editing. The course is dedicated to provide you with a comprehensive and step by step understanding of the procedure to supplement your edits with music, transitions, graphics, texts and much more.
Moving a bit further, the tutorial facilitates you with the knowhow of advanced and professional level video editing with utmost ease. Some of the major aspects include, audio-visual editing, motion graphic designing and color correction, visual effects, etc., among many others. The coursework is available in 13 modules across 4 downloadable sources, with a free lifetime access on your smartphone and TV. The tutorial provides you a certificate on the successful completion of the coursework.
Key Topics Covered
● Learn the video editing constraints of the DaVinci video editor
● Understand the process of complementing your edits with eye catching effects
● Dive into the knowhow of including motion graphics in the customized videos
● Learn the process of Color Grading with a series of tools in DaVinci Resolve
Provider: LinkedIn
Duration: Self placed
`` This one is a reliable video editing course package to address the footage customization requirements at institutional or academic levels. You can use this package to learn about and use the elementary video editing tips and tricks to improvise your otherwise customary footages that can attract the attention of your students, learners or similar audience, while facilitating them with a much better understanding of your content.
You can learn and practice on the ways and means provided by the coursework to create high end guideline materials on a diversity of themes and subjects. Moving ahead, you can walk through professionally sound video creation lessons, while generating assets for the same. The course additionally teaches you the process to handle instruction centered video creation and editing.
Choosing the aforesaid free courseware, you are entitled to an interactive and responsive learning process, unlimited access to the course library and a series of personalized courses. You are also provided a certification on the successful completion of the course.
Key Topics Covered
● Learn the basics of video editing
● Have a comprehensive understanding of micro-learning
● Land into the masking magic
● Learn the process of designing 360 virtual reality stories
● Experiment with camera centered teaching
● Learn to adjust camera styles and angles
● Understand the process of creating slides with looping videos
● Try hands on creating authentic tasks
● Learn to seamlessly use the existing tools
● The History of Film and Video Editing
Provider: LinkedIn
Duration: Self placed
The aforesaid course caters to facilitate its learners with a project centered approach to walk through the fundamental and technical knowhow of mainstream video editing. As you begin with the course, Ashley Kennedy, the latter’s creator talks about the film editing fundamentals by explaining about the significance of a video editor in storytelling.
The coursework is entirely based on real-time instances to look through every aspect of video editing right from the unedited scratch clip. You are also facilitated with an insight into the evolution of film language and the birth story of revolutionary and mainstream techniques of video editing.
The course comes with a complementary and limitless access to its editing library and an interactive teaching process. There are hoards of personalized courses within the coursework that can be conveniently accessed on tablets and smartphones. You can avail the tutorial for free and also get a course completion certificate.
Key Topics Covered
● Learn about the starting days of filming and photography
● Have a walk-through of the initial days of film customization
● Dive into the era of sound inventions
● Learn about the evolution process of present day editing techniques
Part 4 Video Editing Q&A
● What is the major credibility of video editing?
Video editing caters to facilitate a cohesive and synchronized arrangement of sounds and images to set an engaging and emotional connect with the content being streamed. You can visibly regard video editing among the most crucial aspects of content filming.
● What do you understand by video editing techniques?
Such techniques are a means of presenting captivating stories through video based contents. The series of processes involved begins with importing a desired video clip or footage, creating an array of shots in a logical sequence of takes and scenes and stitching the pieces together to set up an engaging story.
● What are the essential elements of video editing?
Video editing comprises of 7 fundamental elements, namely, rough cut, picture lock, sound mix, visual effects, lower thirds, color correction and title and end cards. Following the aforesaid sequence for editing videos is necessary for achieving affordable results.
● What is meant by the 321 rule of video editing?
The 321 rule is universally applicable to all forms of video edits. The rule asks you to maintain a set of 3 copies for each one of your creations at 2 separate locations. Adhering to the rule ensures safe keep and quick access of the edited footages in times of need.
● What are the career prospects in video editing?
Considering the fact that video editing is a creative field, the skill factor has a significant role to play. To build a stable career in the domain, you need to create a balance between your talent and knowledge. The more updated and advanced your approach, the higher are your career growth possibilities.
● Ending Thoughts →
● Video editing is a creative and growth oriented field to build up a strong and stable career with your skill, effort and perseverance.
● There is a diversity of career paths to select and walk through for setting up your professional identity as a video editor.
● Talking of the process to learn professional techniques of video editing, you can pick from a series of online video editing courses to mark your entry into video customization.
In this article
01 [Is Video Editing a Good Career?](#Part 1)
02 [What Education Do You Need for Video Editing?](#Part 2)
03 [Which Courses are Best for Video Editing?](#Part 3)
04 [Video Editing Q&A](#Part 4)
Part 1 Is Video Editing a Good Career?
Revolutions in the IT industry can conveniently be credited with opening doors for novel and appealing career choices in the recent decades. Out of the extended range of options to look at, graphic designing has been successful in making its mark with respect to professional preferences of modern day students. The obvious reason behind the same is the latter’s two-fold merit of stabilizing your career on one hand and expanding your creative horizons on the other.
Video editing as an element of the graphic design realm, works to provide an excellent career platform for the ones who wish to choose graphic creativity as their profession. While every career path has its own requisites and requirements, the video editing field asks for your creative skill, perseverance and continuous efforts.
See through the upcoming section to get a deeper insight into the ways and means of making a successful career in video editing:
01Is it Hard to Become a Video Editor?
As you move ahead to pick up a career path, the difficulty and stability levels pose out as the principle criteria to make a choice. However welcoming a choice may be, it is normal to look through credibility concerns. Answering the aforesaid queries in relation to video editing, you don’t need to work through a rocket science to become a video editor.
While the latter can easily be deemed as an unconventional career option, the field does not need you to have a hoard of qualifications. All you need to experiment your luck in video editing is a correct mindset and willingness to advance ahead. The bottom line is, this one is an easy and out of the leak career option, that would let you make financial gains with a lot of creative fun and knowledge. Here’s how you can proceed with the process:
● Clarify Your Objective
Discovering the real purpose behind working at a particular career option takes the first priority in deciding the extent of your reach within the success realm of the chosen field. Ask yourself as to why you wish of landing into the video editing field for setting up a career. This would help you perform with cent percent efficiency in your area of interest.
● Look for the Right Courses
In today’s modern era of technology and internet, you can virtually access any information you desire within a snap of your fingers. Make use of the facility and hover across the web to search for a suitable video editing course package in line with your professional and economic preferences. Pick the one that bears the closest resemblance and begin your learning spree.
● Try Hands at Software Usage
When you are done with understanding the fundamental principles and basic elements of video editing through the selected course package, proceed towards becoming a professional expert in the field by experimenting to work with the popular and mainstream graphic and video editing software programs.
You can pick your preference from the variety of choices in the IT market, like, iMovie, Adobe Pro, Wondershare Filmora, to name a few.
● Stick to Trial and Error
Learning from a good tutorial package and choosing the correct software to work on is just half the job. Perfection comes with practice and you should indeed follow the same to become a video editing expert. Start with editing some video clips on your own. though you may not get commendable results right away, but a sincere consistency can create wonders!
02The Perfect Career Path to Becoming a Video Editor
When deciding on following the ideal career path to set up a stable profession in the realm of video editing, there are a few steps you should adhere to, for getting quick and affordable results. Since the field is centered essentially on the creative aspect of looking at things, you need to implement the same in choosing your path too. Here are some mainstream career options in video editing simplify the walk through process:
● Film Editing
Working as a film editor, you will be required to customize feature and movie based videos with a descriptive storyline. Your job role would demand cutting and mixing pieces of footage in synchronization with the director’s perception of the story, while making sure that the clips follow a sequential arrangement.
● Television Studio Editing
Picking the aforesaid career path to build up your video editing career would cater the experiences of working on live shows and events that happen in real-time. You can be assigned anything between overlay graphic designing, camera switching and allied visual arrangements that facilitate the seamless broadcasting of television shows for a live audience.
● Event Centered Video Editing
While it is a common practice to film videos during personal and professional events on a diversity of scales, the latter can be a convincing platform to kick start your video editing career. The aforesaid career path is a one shot arrow to provide fame and finances with its never ending work options that definitely serve as a wide canvas to explore your creative skills in video editing.
● Web Based Video Editing
This aspect of video editing is tasked with creating short video edits to be released and published across the internet. The advantage of choosing this one as your career path caters an extensive diversity of projects to work on, the financial gains through the same are worth considering.
● Animation and Motion Graphic Editor
Working on this video editing profile, you are tasked with designing motion centered graphic edits and fine tune a created film or footage. The profile however, requires you to have knowledge of working with effect based editing programs, like Adobe After Effects and many more, along with the fundamental video editing skills.
● Colorist
This one is a specific video editing profile that is centered on supplementing the clips with chromatic perfection. Other roles of a colorist include making suitable adjustments in the visual parameters and settings of the video to furnish the latter with a polished and engaging look.
03Other Requisites of Picking a Good Career Path in Video Editing
As you proceed towards selecting your video editing career path, there are some other aspects to pay attention in addition to deciding the career domain. Let us move ahead with having an insight into the surplus factors of becoming a good video editor in what follows next:
● Classifying the Job Role
You should have a comprehensive understanding of the tasks and responsibilities you need to carry out as a video editor. This will help you to plan out on the skills you need to have a command on to excel in your filed. While the small production houses will mostly have a generic profile, asking you to multitask with a few of the above mentioned roles, larger organizations will essentially tend to be sticking to a specific profile.
● Become a Jack of All Trades
Mastering a variety of video editing skills works to cater a diverse range of experience in your field. This will in turn open doors to newer and better job opportunities, while expanding the dimensions of your skills and career to a significant extent.
Crediting the web based editing platforms; there has been a continuous increase in the scope of career prospects, bringing in an enormous professional acceleration for the skilled and experienced ones. On a direct note, it is well said that the more you know, the more you grow.
● You Should Have a Burning Intent
Being specific and focused towards your goal are the essential aspects of success, apart from ranking high on the skill factor. Speaking in the practical sense, video editing is a creative industry that is both, packed with and open to brimming talent. If you are clear about what you want, a little perseverance can take you across great heights in this creative field. A useful tip in this regard would be focusing on the current possibilities in line with your creative interests.
● Balancing and Growing Your Video Editing Career
Once you have landed into the profession of your dreams, it is important to strike a balance between your skills and growth opportunities. If you are planning a startup of your own, there may be a series of stepping stones to bag your first big project.
Situations may often require you to land out of your comfort zone and work through something you have no prior experience of. The key to a stable and growing career in this field is however, the persistence to regularly update and upgrade your skills and talents.
Part 2 What Education Do You Need for Video Editing?
Building a career in the graphic or video editing domain is more or less not education specific to a significant extent. While there are courses that pay special attention to polish your graphic creativity, the field does not however, lay stringent constraints on academic or educational backgrounds to land into the video editing profession. Having said that, let us look through some fundamental educational requirements to pick up the aforesaid career option in the following section:
01High School Diploma
At the academic level, you are essentially required to possess a high school diploma for lining up your career in the video editing domain. Acquiring college degrees that are specific to the profession are indeed helpful, but not obligatory.
02Bachelor of Fine Arts in Film and Video Production
Having an undergraduate degree in film production is the minimum necessary qualification that you need to possess in order to start your career as a mainstream video editor. While a diploma will make you eligible to land into the industry, a UG degree will cater professional recognition.
03Master of Fine Arts in Film and Video Production
If however, you are aiming at widening the expanse of your employment opportunities, you can do so by leveling up your professional education in the field by acquiring a post graduate degree.
Part 3 Which Courses are Best for Video Editing?
For Win 7 or later (64-bit)
For macOS 10.12 or later
By now you have become quite familiar with the various aspects, career dimensions and professional prospects of video editing. As far as taking steps to follow the profession in practical terms is concerned, it becomes greatly important to pick the right source for learning through the skill to ensure positive and affordable results.
Moving ahead with our discussion, let us talk about some of the most preferred and popular video editing courses and tutorials to avail and learn from for building up a strong and stable career in the arena of video editing in the following section:
● Premiere Pro CC for Beginners: Video Editing in Premiere
Provider: Udemy
Duration: hours on demand video
The aforesaid is the perfect video editing tutorial available online for you if your career plans are centered on working with Adobe Premiere Pro. The course teaches you about the extensive range of editing tools and features of Adobe Premiere Pro, along with their usage patterns and guidelines.
Developing your mindset to work along the lines of a professional film editor, this online coursework is dedicated towards opening a plethora of career prospects and opportunities for you in the realm of video editing. The complete coursework is categorized into 7 different articles across 14 downloadable sources. The course provides you with a certificate on successful completion, and facilitates you with a lifetime access on smartphones and television.
Key Topics Covered
● A complete and comprehensive guide to edit videos from the start to the end
● Learn to save and export the edited videos for a high definition playback
● Customization of videos to add the dynamic feel
● Create finished and professionally sound video titles
● Learn to fix videos with exposure and white balance
● Supplement the videos with suitable and edit clips in green screen.
● The Complete Video Production Bootcamp
Provider: Udemy
Duration: 9 hours on demand video
This one is an application centered video editing course that teaches about the different aspects of video creation with a special focus on camera styles and angles. The tutorial caters to encompass a widespread coverage of high end and professional video creation ideas, along with their perfect execution at the production and post-production stages. You are also taught about the most effective ways and means to distribute your creations to the expanded online audience.
As the course begins, the latter’s initial modules teach you the basics of coming up with creative and appealing video production ideas. This is followed by making you comfortable with the tips and tricks to add class and style to your creations, including an insight into developing audience centered video titles and themes.
The coursework facilitates you with a series of production assignments to try hands at professional level video editing. Other features of the tutorial include a lifetime access on television and mobile devices that are distributed across 14 easily downloadable sources.
Key Topics Covered
● Learn equipment based video creation
● Downloadable working guide is there to monitor your creation at each step
● Understand the skill of in line video choicing to depict an engaging story
● Learn to create a series of voice modulations and recordings with different types of microphones
● Develop a comprehensive understanding of the complete video editing process.
● Learning Final Cut Pro X- Video Editing Mastery
Provider: Udemy
Duration: hours on demand video
Pick this online video editing course if you have just decided on taking up video editing as a professional career and your video customization intellect is at an absolute zero. The aforesaid course is here to teach you about the most fundamental aspects of professional video editing, like that of organizing your creations, overwriting clips, including and lifting up footages in the editing timeline, and lots more.
The course package is available to you in a single article across one resource that can be conveniently downloaded. You can additionally, access the tutorial on your preferred mobile devices or a television. Thanks to the lifetime access facility of the course, you are rescued from the notch of availing periodic subscriptions.
Key Topics Covered
● Learn about the essentials and process of adding media to the timeline
● Ways and means to maintain the perfect organization of the edited videos
● Have an insight into the basics of professional video editing
● Learn to finish off the WEC sport
● Know about the tricks and tips to create high end video edits
● Understand the process of video coloring and clip transformation
● PowerDirector 15- Video Editing for PC Users
Provider: Udemy
Duration: hours on demand video
If you are looking for an online course to learn video editing on your PC, you can conveniently pick the aforesaid tutorial without much thought. The coursework is developed in the light of the fact that video editing is an art that reaches perfection with consistent practice. Following the course, you are entitled to a comprehensive tutorial package with a good number of in depth lessons and assignments to practice with.
A successful completion of the course will render you with a graphic masterpiece that you can directly share on social media. The course is explicitly beneficial for those wanting to use PowerDirector to work on their video editing projects, but are lacking the knowhow of walking through the video customization process of the program. The coursework is categorized into 4 modules across 2 downloadable sources, and is available to you on TV and mobile for forever.
Key Topics Covered
● Expand your editing creativity to the widest canvas and bring life to your imagination
● Make use of action camera center, with a series of blend modes to improve your video edits.
● Supplement your edited video creations with animated graphics and titles
● Export your creation across any preferred in affordably high video quality
● Smartphone Video for Beginners- iPhone Video Editing Course
Provider: Udemy
Duration: 4.5 hours on demand video
If creating video edits on an iPhone suits you better, you can choose this video editing tutorial to learn high end footage customization on your iOS smartphone. The coursework is designed to teach you everything from adjusting the basic capture and parametric settings of a camera to high end multi-mode video customization. The best applications of the this coursework is to media instructors, communication students and professionals.
Availing the course, you are guided through the video editing process by Robb Montgomery, the journalism professor and professional film creator, who also happens to be the editor of the aforesaid tutorial package. While the latter makes you understand the video customization process via a series of examples from the real world, he simultaneously guides you through some amazing tips and tricks to create engaging video edits in your iPhone.
You can access the course on your television or mobile device with a complementary lifetime subscription. The entire package is divided into 17 modules and distributed across 10 conveniently downloadable sources.
Key Topics Covered
● Learn the basics of presenting a video story in your smartphone
● Acquire the skills of app centered video editing using your preferred smartphone
● Get an insight into the tips and tricks of creating smartphone video edits and short films
● Have a knowhow of making and editing corporate video clips in your smartphone.
● Video Editing in DaVinci Resolve 16/17
Provider: Udemy
Duration: 10.5 hours on demand video
Designed in line with making you familiar to the usage constraints of the DaVinci Resolve video customization program, the aforesaid coursework is a free tutorial package to teach you the basics of video editing. The course is dedicated to provide you with a comprehensive and step by step understanding of the procedure to supplement your edits with music, transitions, graphics, texts and much more.
Moving a bit further, the tutorial facilitates you with the knowhow of advanced and professional level video editing with utmost ease. Some of the major aspects include, audio-visual editing, motion graphic designing and color correction, visual effects, etc., among many others. The coursework is available in 13 modules across 4 downloadable sources, with a free lifetime access on your smartphone and TV. The tutorial provides you a certificate on the successful completion of the coursework.
Key Topics Covered
● Learn the video editing constraints of the DaVinci video editor
● Understand the process of complementing your edits with eye catching effects
● Dive into the knowhow of including motion graphics in the customized videos
● Learn the process of Color Grading with a series of tools in DaVinci Resolve
Provider: LinkedIn
Duration: Self placed
`` This one is a reliable video editing course package to address the footage customization requirements at institutional or academic levels. You can use this package to learn about and use the elementary video editing tips and tricks to improvise your otherwise customary footages that can attract the attention of your students, learners or similar audience, while facilitating them with a much better understanding of your content.
You can learn and practice on the ways and means provided by the coursework to create high end guideline materials on a diversity of themes and subjects. Moving ahead, you can walk through professionally sound video creation lessons, while generating assets for the same. The course additionally teaches you the process to handle instruction centered video creation and editing.
Choosing the aforesaid free courseware, you are entitled to an interactive and responsive learning process, unlimited access to the course library and a series of personalized courses. You are also provided a certification on the successful completion of the course.
Key Topics Covered
● Learn the basics of video editing
● Have a comprehensive understanding of micro-learning
● Land into the masking magic
● Learn the process of designing 360 virtual reality stories
● Experiment with camera centered teaching
● Learn to adjust camera styles and angles
● Understand the process of creating slides with looping videos
● Try hands on creating authentic tasks
● Learn to seamlessly use the existing tools
● The History of Film and Video Editing
Provider: LinkedIn
Duration: Self placed
The aforesaid course caters to facilitate its learners with a project centered approach to walk through the fundamental and technical knowhow of mainstream video editing. As you begin with the course, Ashley Kennedy, the latter’s creator talks about the film editing fundamentals by explaining about the significance of a video editor in storytelling.
The coursework is entirely based on real-time instances to look through every aspect of video editing right from the unedited scratch clip. You are also facilitated with an insight into the evolution of film language and the birth story of revolutionary and mainstream techniques of video editing.
The course comes with a complementary and limitless access to its editing library and an interactive teaching process. There are hoards of personalized courses within the coursework that can be conveniently accessed on tablets and smartphones. You can avail the tutorial for free and also get a course completion certificate.
Key Topics Covered
● Learn about the starting days of filming and photography
● Have a walk-through of the initial days of film customization
● Dive into the era of sound inventions
● Learn about the evolution process of present day editing techniques
Part 4 Video Editing Q&A
● What is the major credibility of video editing?
Video editing caters to facilitate a cohesive and synchronized arrangement of sounds and images to set an engaging and emotional connect with the content being streamed. You can visibly regard video editing among the most crucial aspects of content filming.
● What do you understand by video editing techniques?
Such techniques are a means of presenting captivating stories through video based contents. The series of processes involved begins with importing a desired video clip or footage, creating an array of shots in a logical sequence of takes and scenes and stitching the pieces together to set up an engaging story.
● What are the essential elements of video editing?
Video editing comprises of 7 fundamental elements, namely, rough cut, picture lock, sound mix, visual effects, lower thirds, color correction and title and end cards. Following the aforesaid sequence for editing videos is necessary for achieving affordable results.
● What is meant by the 321 rule of video editing?
The 321 rule is universally applicable to all forms of video edits. The rule asks you to maintain a set of 3 copies for each one of your creations at 2 separate locations. Adhering to the rule ensures safe keep and quick access of the edited footages in times of need.
● What are the career prospects in video editing?
Considering the fact that video editing is a creative field, the skill factor has a significant role to play. To build a stable career in the domain, you need to create a balance between your talent and knowledge. The more updated and advanced your approach, the higher are your career growth possibilities.
● Ending Thoughts →
● Video editing is a creative and growth oriented field to build up a strong and stable career with your skill, effort and perseverance.
● There is a diversity of career paths to select and walk through for setting up your professional identity as a video editor.
● Talking of the process to learn professional techniques of video editing, you can pick from a series of online video editing courses to mark your entry into video customization.
In this article
01 [Is Video Editing a Good Career?](#Part 1)
02 [What Education Do You Need for Video Editing?](#Part 2)
03 [Which Courses are Best for Video Editing?](#Part 3)
04 [Video Editing Q&A](#Part 4)
Part 1 Is Video Editing a Good Career?
Revolutions in the IT industry can conveniently be credited with opening doors for novel and appealing career choices in the recent decades. Out of the extended range of options to look at, graphic designing has been successful in making its mark with respect to professional preferences of modern day students. The obvious reason behind the same is the latter’s two-fold merit of stabilizing your career on one hand and expanding your creative horizons on the other.
Video editing as an element of the graphic design realm, works to provide an excellent career platform for the ones who wish to choose graphic creativity as their profession. While every career path has its own requisites and requirements, the video editing field asks for your creative skill, perseverance and continuous efforts.
See through the upcoming section to get a deeper insight into the ways and means of making a successful career in video editing:
01Is it Hard to Become a Video Editor?
As you move ahead to pick up a career path, the difficulty and stability levels pose out as the principle criteria to make a choice. However welcoming a choice may be, it is normal to look through credibility concerns. Answering the aforesaid queries in relation to video editing, you don’t need to work through a rocket science to become a video editor.
While the latter can easily be deemed as an unconventional career option, the field does not need you to have a hoard of qualifications. All you need to experiment your luck in video editing is a correct mindset and willingness to advance ahead. The bottom line is, this one is an easy and out of the leak career option, that would let you make financial gains with a lot of creative fun and knowledge. Here’s how you can proceed with the process:
● Clarify Your Objective
Discovering the real purpose behind working at a particular career option takes the first priority in deciding the extent of your reach within the success realm of the chosen field. Ask yourself as to why you wish of landing into the video editing field for setting up a career. This would help you perform with cent percent efficiency in your area of interest.
● Look for the Right Courses
In today’s modern era of technology and internet, you can virtually access any information you desire within a snap of your fingers. Make use of the facility and hover across the web to search for a suitable video editing course package in line with your professional and economic preferences. Pick the one that bears the closest resemblance and begin your learning spree.
● Try Hands at Software Usage
When you are done with understanding the fundamental principles and basic elements of video editing through the selected course package, proceed towards becoming a professional expert in the field by experimenting to work with the popular and mainstream graphic and video editing software programs.
You can pick your preference from the variety of choices in the IT market, like, iMovie, Adobe Pro, Wondershare Filmora, to name a few.
● Stick to Trial and Error
Learning from a good tutorial package and choosing the correct software to work on is just half the job. Perfection comes with practice and you should indeed follow the same to become a video editing expert. Start with editing some video clips on your own. though you may not get commendable results right away, but a sincere consistency can create wonders!
02The Perfect Career Path to Becoming a Video Editor
When deciding on following the ideal career path to set up a stable profession in the realm of video editing, there are a few steps you should adhere to, for getting quick and affordable results. Since the field is centered essentially on the creative aspect of looking at things, you need to implement the same in choosing your path too. Here are some mainstream career options in video editing simplify the walk through process:
● Film Editing
Working as a film editor, you will be required to customize feature and movie based videos with a descriptive storyline. Your job role would demand cutting and mixing pieces of footage in synchronization with the director’s perception of the story, while making sure that the clips follow a sequential arrangement.
● Television Studio Editing
Picking the aforesaid career path to build up your video editing career would cater the experiences of working on live shows and events that happen in real-time. You can be assigned anything between overlay graphic designing, camera switching and allied visual arrangements that facilitate the seamless broadcasting of television shows for a live audience.
● Event Centered Video Editing
While it is a common practice to film videos during personal and professional events on a diversity of scales, the latter can be a convincing platform to kick start your video editing career. The aforesaid career path is a one shot arrow to provide fame and finances with its never ending work options that definitely serve as a wide canvas to explore your creative skills in video editing.
● Web Based Video Editing
This aspect of video editing is tasked with creating short video edits to be released and published across the internet. The advantage of choosing this one as your career path caters an extensive diversity of projects to work on, the financial gains through the same are worth considering.
● Animation and Motion Graphic Editor
Working on this video editing profile, you are tasked with designing motion centered graphic edits and fine tune a created film or footage. The profile however, requires you to have knowledge of working with effect based editing programs, like Adobe After Effects and many more, along with the fundamental video editing skills.
● Colorist
This one is a specific video editing profile that is centered on supplementing the clips with chromatic perfection. Other roles of a colorist include making suitable adjustments in the visual parameters and settings of the video to furnish the latter with a polished and engaging look.
03Other Requisites of Picking a Good Career Path in Video Editing
As you proceed towards selecting your video editing career path, there are some other aspects to pay attention in addition to deciding the career domain. Let us move ahead with having an insight into the surplus factors of becoming a good video editor in what follows next:
● Classifying the Job Role
You should have a comprehensive understanding of the tasks and responsibilities you need to carry out as a video editor. This will help you to plan out on the skills you need to have a command on to excel in your filed. While the small production houses will mostly have a generic profile, asking you to multitask with a few of the above mentioned roles, larger organizations will essentially tend to be sticking to a specific profile.
● Become a Jack of All Trades
Mastering a variety of video editing skills works to cater a diverse range of experience in your field. This will in turn open doors to newer and better job opportunities, while expanding the dimensions of your skills and career to a significant extent.
Crediting the web based editing platforms; there has been a continuous increase in the scope of career prospects, bringing in an enormous professional acceleration for the skilled and experienced ones. On a direct note, it is well said that the more you know, the more you grow.
● You Should Have a Burning Intent
Being specific and focused towards your goal are the essential aspects of success, apart from ranking high on the skill factor. Speaking in the practical sense, video editing is a creative industry that is both, packed with and open to brimming talent. If you are clear about what you want, a little perseverance can take you across great heights in this creative field. A useful tip in this regard would be focusing on the current possibilities in line with your creative interests.
● Balancing and Growing Your Video Editing Career
Once you have landed into the profession of your dreams, it is important to strike a balance between your skills and growth opportunities. If you are planning a startup of your own, there may be a series of stepping stones to bag your first big project.
Situations may often require you to land out of your comfort zone and work through something you have no prior experience of. The key to a stable and growing career in this field is however, the persistence to regularly update and upgrade your skills and talents.
Part 2 What Education Do You Need for Video Editing?
Building a career in the graphic or video editing domain is more or less not education specific to a significant extent. While there are courses that pay special attention to polish your graphic creativity, the field does not however, lay stringent constraints on academic or educational backgrounds to land into the video editing profession. Having said that, let us look through some fundamental educational requirements to pick up the aforesaid career option in the following section:
01High School Diploma
At the academic level, you are essentially required to possess a high school diploma for lining up your career in the video editing domain. Acquiring college degrees that are specific to the profession are indeed helpful, but not obligatory.
02Bachelor of Fine Arts in Film and Video Production
Having an undergraduate degree in film production is the minimum necessary qualification that you need to possess in order to start your career as a mainstream video editor. While a diploma will make you eligible to land into the industry, a UG degree will cater professional recognition.
03Master of Fine Arts in Film and Video Production
If however, you are aiming at widening the expanse of your employment opportunities, you can do so by leveling up your professional education in the field by acquiring a post graduate degree.
Part 3 Which Courses are Best for Video Editing?
For Win 7 or later (64-bit)
For macOS 10.12 or later
By now you have become quite familiar with the various aspects, career dimensions and professional prospects of video editing. As far as taking steps to follow the profession in practical terms is concerned, it becomes greatly important to pick the right source for learning through the skill to ensure positive and affordable results.
Moving ahead with our discussion, let us talk about some of the most preferred and popular video editing courses and tutorials to avail and learn from for building up a strong and stable career in the arena of video editing in the following section:
● Premiere Pro CC for Beginners: Video Editing in Premiere
Provider: Udemy
Duration: hours on demand video
The aforesaid is the perfect video editing tutorial available online for you if your career plans are centered on working with Adobe Premiere Pro. The course teaches you about the extensive range of editing tools and features of Adobe Premiere Pro, along with their usage patterns and guidelines.
Developing your mindset to work along the lines of a professional film editor, this online coursework is dedicated towards opening a plethora of career prospects and opportunities for you in the realm of video editing. The complete coursework is categorized into 7 different articles across 14 downloadable sources. The course provides you with a certificate on successful completion, and facilitates you with a lifetime access on smartphones and television.
Key Topics Covered
● A complete and comprehensive guide to edit videos from the start to the end
● Learn to save and export the edited videos for a high definition playback
● Customization of videos to add the dynamic feel
● Create finished and professionally sound video titles
● Learn to fix videos with exposure and white balance
● Supplement the videos with suitable and edit clips in green screen.
● The Complete Video Production Bootcamp
Provider: Udemy
Duration: 9 hours on demand video
This one is an application centered video editing course that teaches about the different aspects of video creation with a special focus on camera styles and angles. The tutorial caters to encompass a widespread coverage of high end and professional video creation ideas, along with their perfect execution at the production and post-production stages. You are also taught about the most effective ways and means to distribute your creations to the expanded online audience.
As the course begins, the latter’s initial modules teach you the basics of coming up with creative and appealing video production ideas. This is followed by making you comfortable with the tips and tricks to add class and style to your creations, including an insight into developing audience centered video titles and themes.
The coursework facilitates you with a series of production assignments to try hands at professional level video editing. Other features of the tutorial include a lifetime access on television and mobile devices that are distributed across 14 easily downloadable sources.
Key Topics Covered
● Learn equipment based video creation
● Downloadable working guide is there to monitor your creation at each step
● Understand the skill of in line video choicing to depict an engaging story
● Learn to create a series of voice modulations and recordings with different types of microphones
● Develop a comprehensive understanding of the complete video editing process.
● Learning Final Cut Pro X- Video Editing Mastery
Provider: Udemy
Duration: hours on demand video
Pick this online video editing course if you have just decided on taking up video editing as a professional career and your video customization intellect is at an absolute zero. The aforesaid course is here to teach you about the most fundamental aspects of professional video editing, like that of organizing your creations, overwriting clips, including and lifting up footages in the editing timeline, and lots more.
The course package is available to you in a single article across one resource that can be conveniently downloaded. You can additionally, access the tutorial on your preferred mobile devices or a television. Thanks to the lifetime access facility of the course, you are rescued from the notch of availing periodic subscriptions.
Key Topics Covered
● Learn about the essentials and process of adding media to the timeline
● Ways and means to maintain the perfect organization of the edited videos
● Have an insight into the basics of professional video editing
● Learn to finish off the WEC sport
● Know about the tricks and tips to create high end video edits
● Understand the process of video coloring and clip transformation
● PowerDirector 15- Video Editing for PC Users
Provider: Udemy
Duration: hours on demand video
If you are looking for an online course to learn video editing on your PC, you can conveniently pick the aforesaid tutorial without much thought. The coursework is developed in the light of the fact that video editing is an art that reaches perfection with consistent practice. Following the course, you are entitled to a comprehensive tutorial package with a good number of in depth lessons and assignments to practice with.
A successful completion of the course will render you with a graphic masterpiece that you can directly share on social media. The course is explicitly beneficial for those wanting to use PowerDirector to work on their video editing projects, but are lacking the knowhow of walking through the video customization process of the program. The coursework is categorized into 4 modules across 2 downloadable sources, and is available to you on TV and mobile for forever.
Key Topics Covered
● Expand your editing creativity to the widest canvas and bring life to your imagination
● Make use of action camera center, with a series of blend modes to improve your video edits.
● Supplement your edited video creations with animated graphics and titles
● Export your creation across any preferred in affordably high video quality
● Smartphone Video for Beginners- iPhone Video Editing Course
Provider: Udemy
Duration: 4.5 hours on demand video
If creating video edits on an iPhone suits you better, you can choose this video editing tutorial to learn high end footage customization on your iOS smartphone. The coursework is designed to teach you everything from adjusting the basic capture and parametric settings of a camera to high end multi-mode video customization. The best applications of the this coursework is to media instructors, communication students and professionals.
Availing the course, you are guided through the video editing process by Robb Montgomery, the journalism professor and professional film creator, who also happens to be the editor of the aforesaid tutorial package. While the latter makes you understand the video customization process via a series of examples from the real world, he simultaneously guides you through some amazing tips and tricks to create engaging video edits in your iPhone.
You can access the course on your television or mobile device with a complementary lifetime subscription. The entire package is divided into 17 modules and distributed across 10 conveniently downloadable sources.
Key Topics Covered
● Learn the basics of presenting a video story in your smartphone
● Acquire the skills of app centered video editing using your preferred smartphone
● Get an insight into the tips and tricks of creating smartphone video edits and short films
● Have a knowhow of making and editing corporate video clips in your smartphone.
● Video Editing in DaVinci Resolve 16/17
Provider: Udemy
Duration: 10.5 hours on demand video
Designed in line with making you familiar to the usage constraints of the DaVinci Resolve video customization program, the aforesaid coursework is a free tutorial package to teach you the basics of video editing. The course is dedicated to provide you with a comprehensive and step by step understanding of the procedure to supplement your edits with music, transitions, graphics, texts and much more.
Moving a bit further, the tutorial facilitates you with the knowhow of advanced and professional level video editing with utmost ease. Some of the major aspects include, audio-visual editing, motion graphic designing and color correction, visual effects, etc., among many others. The coursework is available in 13 modules across 4 downloadable sources, with a free lifetime access on your smartphone and TV. The tutorial provides you a certificate on the successful completion of the coursework.
Key Topics Covered
● Learn the video editing constraints of the DaVinci video editor
● Understand the process of complementing your edits with eye catching effects
● Dive into the knowhow of including motion graphics in the customized videos
● Learn the process of Color Grading with a series of tools in DaVinci Resolve
Provider: LinkedIn
Duration: Self placed
`` This one is a reliable video editing course package to address the footage customization requirements at institutional or academic levels. You can use this package to learn about and use the elementary video editing tips and tricks to improvise your otherwise customary footages that can attract the attention of your students, learners or similar audience, while facilitating them with a much better understanding of your content.
You can learn and practice on the ways and means provided by the coursework to create high end guideline materials on a diversity of themes and subjects. Moving ahead, you can walk through professionally sound video creation lessons, while generating assets for the same. The course additionally teaches you the process to handle instruction centered video creation and editing.
Choosing the aforesaid free courseware, you are entitled to an interactive and responsive learning process, unlimited access to the course library and a series of personalized courses. You are also provided a certification on the successful completion of the course.
Key Topics Covered
● Learn the basics of video editing
● Have a comprehensive understanding of micro-learning
● Land into the masking magic
● Learn the process of designing 360 virtual reality stories
● Experiment with camera centered teaching
● Learn to adjust camera styles and angles
● Understand the process of creating slides with looping videos
● Try hands on creating authentic tasks
● Learn to seamlessly use the existing tools
● The History of Film and Video Editing
Provider: LinkedIn
Duration: Self placed
The aforesaid course caters to facilitate its learners with a project centered approach to walk through the fundamental and technical knowhow of mainstream video editing. As you begin with the course, Ashley Kennedy, the latter’s creator talks about the film editing fundamentals by explaining about the significance of a video editor in storytelling.
The coursework is entirely based on real-time instances to look through every aspect of video editing right from the unedited scratch clip. You are also facilitated with an insight into the evolution of film language and the birth story of revolutionary and mainstream techniques of video editing.
The course comes with a complementary and limitless access to its editing library and an interactive teaching process. There are hoards of personalized courses within the coursework that can be conveniently accessed on tablets and smartphones. You can avail the tutorial for free and also get a course completion certificate.
Key Topics Covered
● Learn about the starting days of filming and photography
● Have a walk-through of the initial days of film customization
● Dive into the era of sound inventions
● Learn about the evolution process of present day editing techniques
Part 4 Video Editing Q&A
● What is the major credibility of video editing?
Video editing caters to facilitate a cohesive and synchronized arrangement of sounds and images to set an engaging and emotional connect with the content being streamed. You can visibly regard video editing among the most crucial aspects of content filming.
● What do you understand by video editing techniques?
Such techniques are a means of presenting captivating stories through video based contents. The series of processes involved begins with importing a desired video clip or footage, creating an array of shots in a logical sequence of takes and scenes and stitching the pieces together to set up an engaging story.
● What are the essential elements of video editing?
Video editing comprises of 7 fundamental elements, namely, rough cut, picture lock, sound mix, visual effects, lower thirds, color correction and title and end cards. Following the aforesaid sequence for editing videos is necessary for achieving affordable results.
● What is meant by the 321 rule of video editing?
The 321 rule is universally applicable to all forms of video edits. The rule asks you to maintain a set of 3 copies for each one of your creations at 2 separate locations. Adhering to the rule ensures safe keep and quick access of the edited footages in times of need.
● What are the career prospects in video editing?
Considering the fact that video editing is a creative field, the skill factor has a significant role to play. To build a stable career in the domain, you need to create a balance between your talent and knowledge. The more updated and advanced your approach, the higher are your career growth possibilities.
● Ending Thoughts →
● Video editing is a creative and growth oriented field to build up a strong and stable career with your skill, effort and perseverance.
● There is a diversity of career paths to select and walk through for setting up your professional identity as a video editor.
● Talking of the process to learn professional techniques of video editing, you can pick from a series of online video editing courses to mark your entry into video customization.
In this article
01 [Is Video Editing a Good Career?](#Part 1)
02 [What Education Do You Need for Video Editing?](#Part 2)
03 [Which Courses are Best for Video Editing?](#Part 3)
04 [Video Editing Q&A](#Part 4)
Part 1 Is Video Editing a Good Career?
Revolutions in the IT industry can conveniently be credited with opening doors for novel and appealing career choices in the recent decades. Out of the extended range of options to look at, graphic designing has been successful in making its mark with respect to professional preferences of modern day students. The obvious reason behind the same is the latter’s two-fold merit of stabilizing your career on one hand and expanding your creative horizons on the other.
Video editing as an element of the graphic design realm, works to provide an excellent career platform for the ones who wish to choose graphic creativity as their profession. While every career path has its own requisites and requirements, the video editing field asks for your creative skill, perseverance and continuous efforts.
See through the upcoming section to get a deeper insight into the ways and means of making a successful career in video editing:
01Is it Hard to Become a Video Editor?
As you move ahead to pick up a career path, the difficulty and stability levels pose out as the principle criteria to make a choice. However welcoming a choice may be, it is normal to look through credibility concerns. Answering the aforesaid queries in relation to video editing, you don’t need to work through a rocket science to become a video editor.
While the latter can easily be deemed as an unconventional career option, the field does not need you to have a hoard of qualifications. All you need to experiment your luck in video editing is a correct mindset and willingness to advance ahead. The bottom line is, this one is an easy and out of the leak career option, that would let you make financial gains with a lot of creative fun and knowledge. Here’s how you can proceed with the process:
● Clarify Your Objective
Discovering the real purpose behind working at a particular career option takes the first priority in deciding the extent of your reach within the success realm of the chosen field. Ask yourself as to why you wish of landing into the video editing field for setting up a career. This would help you perform with cent percent efficiency in your area of interest.
● Look for the Right Courses
In today’s modern era of technology and internet, you can virtually access any information you desire within a snap of your fingers. Make use of the facility and hover across the web to search for a suitable video editing course package in line with your professional and economic preferences. Pick the one that bears the closest resemblance and begin your learning spree.
● Try Hands at Software Usage
When you are done with understanding the fundamental principles and basic elements of video editing through the selected course package, proceed towards becoming a professional expert in the field by experimenting to work with the popular and mainstream graphic and video editing software programs.
You can pick your preference from the variety of choices in the IT market, like, iMovie, Adobe Pro, Wondershare Filmora, to name a few.
● Stick to Trial and Error
Learning from a good tutorial package and choosing the correct software to work on is just half the job. Perfection comes with practice and you should indeed follow the same to become a video editing expert. Start with editing some video clips on your own. though you may not get commendable results right away, but a sincere consistency can create wonders!
02The Perfect Career Path to Becoming a Video Editor
When deciding on following the ideal career path to set up a stable profession in the realm of video editing, there are a few steps you should adhere to, for getting quick and affordable results. Since the field is centered essentially on the creative aspect of looking at things, you need to implement the same in choosing your path too. Here are some mainstream career options in video editing simplify the walk through process:
● Film Editing
Working as a film editor, you will be required to customize feature and movie based videos with a descriptive storyline. Your job role would demand cutting and mixing pieces of footage in synchronization with the director’s perception of the story, while making sure that the clips follow a sequential arrangement.
● Television Studio Editing
Picking the aforesaid career path to build up your video editing career would cater the experiences of working on live shows and events that happen in real-time. You can be assigned anything between overlay graphic designing, camera switching and allied visual arrangements that facilitate the seamless broadcasting of television shows for a live audience.
● Event Centered Video Editing
While it is a common practice to film videos during personal and professional events on a diversity of scales, the latter can be a convincing platform to kick start your video editing career. The aforesaid career path is a one shot arrow to provide fame and finances with its never ending work options that definitely serve as a wide canvas to explore your creative skills in video editing.
● Web Based Video Editing
This aspect of video editing is tasked with creating short video edits to be released and published across the internet. The advantage of choosing this one as your career path caters an extensive diversity of projects to work on, the financial gains through the same are worth considering.
● Animation and Motion Graphic Editor
Working on this video editing profile, you are tasked with designing motion centered graphic edits and fine tune a created film or footage. The profile however, requires you to have knowledge of working with effect based editing programs, like Adobe After Effects and many more, along with the fundamental video editing skills.
● Colorist
This one is a specific video editing profile that is centered on supplementing the clips with chromatic perfection. Other roles of a colorist include making suitable adjustments in the visual parameters and settings of the video to furnish the latter with a polished and engaging look.
03Other Requisites of Picking a Good Career Path in Video Editing
As you proceed towards selecting your video editing career path, there are some other aspects to pay attention in addition to deciding the career domain. Let us move ahead with having an insight into the surplus factors of becoming a good video editor in what follows next:
● Classifying the Job Role
You should have a comprehensive understanding of the tasks and responsibilities you need to carry out as a video editor. This will help you to plan out on the skills you need to have a command on to excel in your filed. While the small production houses will mostly have a generic profile, asking you to multitask with a few of the above mentioned roles, larger organizations will essentially tend to be sticking to a specific profile.
● Become a Jack of All Trades
Mastering a variety of video editing skills works to cater a diverse range of experience in your field. This will in turn open doors to newer and better job opportunities, while expanding the dimensions of your skills and career to a significant extent.
Crediting the web based editing platforms; there has been a continuous increase in the scope of career prospects, bringing in an enormous professional acceleration for the skilled and experienced ones. On a direct note, it is well said that the more you know, the more you grow.
● You Should Have a Burning Intent
Being specific and focused towards your goal are the essential aspects of success, apart from ranking high on the skill factor. Speaking in the practical sense, video editing is a creative industry that is both, packed with and open to brimming talent. If you are clear about what you want, a little perseverance can take you across great heights in this creative field. A useful tip in this regard would be focusing on the current possibilities in line with your creative interests.
● Balancing and Growing Your Video Editing Career
Once you have landed into the profession of your dreams, it is important to strike a balance between your skills and growth opportunities. If you are planning a startup of your own, there may be a series of stepping stones to bag your first big project.
Situations may often require you to land out of your comfort zone and work through something you have no prior experience of. The key to a stable and growing career in this field is however, the persistence to regularly update and upgrade your skills and talents.
Part 2 What Education Do You Need for Video Editing?
Building a career in the graphic or video editing domain is more or less not education specific to a significant extent. While there are courses that pay special attention to polish your graphic creativity, the field does not however, lay stringent constraints on academic or educational backgrounds to land into the video editing profession. Having said that, let us look through some fundamental educational requirements to pick up the aforesaid career option in the following section:
01High School Diploma
At the academic level, you are essentially required to possess a high school diploma for lining up your career in the video editing domain. Acquiring college degrees that are specific to the profession are indeed helpful, but not obligatory.
02Bachelor of Fine Arts in Film and Video Production
Having an undergraduate degree in film production is the minimum necessary qualification that you need to possess in order to start your career as a mainstream video editor. While a diploma will make you eligible to land into the industry, a UG degree will cater professional recognition.
03Master of Fine Arts in Film and Video Production
If however, you are aiming at widening the expanse of your employment opportunities, you can do so by leveling up your professional education in the field by acquiring a post graduate degree.
Part 3 Which Courses are Best for Video Editing?
For Win 7 or later (64-bit)
For macOS 10.12 or later
By now you have become quite familiar with the various aspects, career dimensions and professional prospects of video editing. As far as taking steps to follow the profession in practical terms is concerned, it becomes greatly important to pick the right source for learning through the skill to ensure positive and affordable results.
Moving ahead with our discussion, let us talk about some of the most preferred and popular video editing courses and tutorials to avail and learn from for building up a strong and stable career in the arena of video editing in the following section:
● Premiere Pro CC for Beginners: Video Editing in Premiere
Provider: Udemy
Duration: hours on demand video
The aforesaid is the perfect video editing tutorial available online for you if your career plans are centered on working with Adobe Premiere Pro. The course teaches you about the extensive range of editing tools and features of Adobe Premiere Pro, along with their usage patterns and guidelines.
Developing your mindset to work along the lines of a professional film editor, this online coursework is dedicated towards opening a plethora of career prospects and opportunities for you in the realm of video editing. The complete coursework is categorized into 7 different articles across 14 downloadable sources. The course provides you with a certificate on successful completion, and facilitates you with a lifetime access on smartphones and television.
Key Topics Covered
● A complete and comprehensive guide to edit videos from the start to the end
● Learn to save and export the edited videos for a high definition playback
● Customization of videos to add the dynamic feel
● Create finished and professionally sound video titles
● Learn to fix videos with exposure and white balance
● Supplement the videos with suitable and edit clips in green screen.
● The Complete Video Production Bootcamp
Provider: Udemy
Duration: 9 hours on demand video
This one is an application centered video editing course that teaches about the different aspects of video creation with a special focus on camera styles and angles. The tutorial caters to encompass a widespread coverage of high end and professional video creation ideas, along with their perfect execution at the production and post-production stages. You are also taught about the most effective ways and means to distribute your creations to the expanded online audience.
As the course begins, the latter’s initial modules teach you the basics of coming up with creative and appealing video production ideas. This is followed by making you comfortable with the tips and tricks to add class and style to your creations, including an insight into developing audience centered video titles and themes.
The coursework facilitates you with a series of production assignments to try hands at professional level video editing. Other features of the tutorial include a lifetime access on television and mobile devices that are distributed across 14 easily downloadable sources.
Key Topics Covered
● Learn equipment based video creation
● Downloadable working guide is there to monitor your creation at each step
● Understand the skill of in line video choicing to depict an engaging story
● Learn to create a series of voice modulations and recordings with different types of microphones
● Develop a comprehensive understanding of the complete video editing process.
● Learning Final Cut Pro X- Video Editing Mastery
Provider: Udemy
Duration: hours on demand video
Pick this online video editing course if you have just decided on taking up video editing as a professional career and your video customization intellect is at an absolute zero. The aforesaid course is here to teach you about the most fundamental aspects of professional video editing, like that of organizing your creations, overwriting clips, including and lifting up footages in the editing timeline, and lots more.
The course package is available to you in a single article across one resource that can be conveniently downloaded. You can additionally, access the tutorial on your preferred mobile devices or a television. Thanks to the lifetime access facility of the course, you are rescued from the notch of availing periodic subscriptions.
Key Topics Covered
● Learn about the essentials and process of adding media to the timeline
● Ways and means to maintain the perfect organization of the edited videos
● Have an insight into the basics of professional video editing
● Learn to finish off the WEC sport
● Know about the tricks and tips to create high end video edits
● Understand the process of video coloring and clip transformation
● PowerDirector 15- Video Editing for PC Users
Provider: Udemy
Duration: hours on demand video
If you are looking for an online course to learn video editing on your PC, you can conveniently pick the aforesaid tutorial without much thought. The coursework is developed in the light of the fact that video editing is an art that reaches perfection with consistent practice. Following the course, you are entitled to a comprehensive tutorial package with a good number of in depth lessons and assignments to practice with.
A successful completion of the course will render you with a graphic masterpiece that you can directly share on social media. The course is explicitly beneficial for those wanting to use PowerDirector to work on their video editing projects, but are lacking the knowhow of walking through the video customization process of the program. The coursework is categorized into 4 modules across 2 downloadable sources, and is available to you on TV and mobile for forever.
Key Topics Covered
● Expand your editing creativity to the widest canvas and bring life to your imagination
● Make use of action camera center, with a series of blend modes to improve your video edits.
● Supplement your edited video creations with animated graphics and titles
● Export your creation across any preferred in affordably high video quality
● Smartphone Video for Beginners- iPhone Video Editing Course
Provider: Udemy
Duration: 4.5 hours on demand video
If creating video edits on an iPhone suits you better, you can choose this video editing tutorial to learn high end footage customization on your iOS smartphone. The coursework is designed to teach you everything from adjusting the basic capture and parametric settings of a camera to high end multi-mode video customization. The best applications of the this coursework is to media instructors, communication students and professionals.
Availing the course, you are guided through the video editing process by Robb Montgomery, the journalism professor and professional film creator, who also happens to be the editor of the aforesaid tutorial package. While the latter makes you understand the video customization process via a series of examples from the real world, he simultaneously guides you through some amazing tips and tricks to create engaging video edits in your iPhone.
You can access the course on your television or mobile device with a complementary lifetime subscription. The entire package is divided into 17 modules and distributed across 10 conveniently downloadable sources.
Key Topics Covered
● Learn the basics of presenting a video story in your smartphone
● Acquire the skills of app centered video editing using your preferred smartphone
● Get an insight into the tips and tricks of creating smartphone video edits and short films
● Have a knowhow of making and editing corporate video clips in your smartphone.
● Video Editing in DaVinci Resolve 16/17
Provider: Udemy
Duration: 10.5 hours on demand video
Designed in line with making you familiar to the usage constraints of the DaVinci Resolve video customization program, the aforesaid coursework is a free tutorial package to teach you the basics of video editing. The course is dedicated to provide you with a comprehensive and step by step understanding of the procedure to supplement your edits with music, transitions, graphics, texts and much more.
Moving a bit further, the tutorial facilitates you with the knowhow of advanced and professional level video editing with utmost ease. Some of the major aspects include, audio-visual editing, motion graphic designing and color correction, visual effects, etc., among many others. The coursework is available in 13 modules across 4 downloadable sources, with a free lifetime access on your smartphone and TV. The tutorial provides you a certificate on the successful completion of the coursework.
Key Topics Covered
● Learn the video editing constraints of the DaVinci video editor
● Understand the process of complementing your edits with eye catching effects
● Dive into the knowhow of including motion graphics in the customized videos
● Learn the process of Color Grading with a series of tools in DaVinci Resolve
Provider: LinkedIn
Duration: Self placed
`` This one is a reliable video editing course package to address the footage customization requirements at institutional or academic levels. You can use this package to learn about and use the elementary video editing tips and tricks to improvise your otherwise customary footages that can attract the attention of your students, learners or similar audience, while facilitating them with a much better understanding of your content.
You can learn and practice on the ways and means provided by the coursework to create high end guideline materials on a diversity of themes and subjects. Moving ahead, you can walk through professionally sound video creation lessons, while generating assets for the same. The course additionally teaches you the process to handle instruction centered video creation and editing.
Choosing the aforesaid free courseware, you are entitled to an interactive and responsive learning process, unlimited access to the course library and a series of personalized courses. You are also provided a certification on the successful completion of the course.
Key Topics Covered
● Learn the basics of video editing
● Have a comprehensive understanding of micro-learning
● Land into the masking magic
● Learn the process of designing 360 virtual reality stories
● Experiment with camera centered teaching
● Learn to adjust camera styles and angles
● Understand the process of creating slides with looping videos
● Try hands on creating authentic tasks
● Learn to seamlessly use the existing tools
● The History of Film and Video Editing
Provider: LinkedIn
Duration: Self placed
The aforesaid course caters to facilitate its learners with a project centered approach to walk through the fundamental and technical knowhow of mainstream video editing. As you begin with the course, Ashley Kennedy, the latter’s creator talks about the film editing fundamentals by explaining about the significance of a video editor in storytelling.
The coursework is entirely based on real-time instances to look through every aspect of video editing right from the unedited scratch clip. You are also facilitated with an insight into the evolution of film language and the birth story of revolutionary and mainstream techniques of video editing.
The course comes with a complementary and limitless access to its editing library and an interactive teaching process. There are hoards of personalized courses within the coursework that can be conveniently accessed on tablets and smartphones. You can avail the tutorial for free and also get a course completion certificate.
Key Topics Covered
● Learn about the starting days of filming and photography
● Have a walk-through of the initial days of film customization
● Dive into the era of sound inventions
● Learn about the evolution process of present day editing techniques
Part 4 Video Editing Q&A
● What is the major credibility of video editing?
Video editing caters to facilitate a cohesive and synchronized arrangement of sounds and images to set an engaging and emotional connect with the content being streamed. You can visibly regard video editing among the most crucial aspects of content filming.
● What do you understand by video editing techniques?
Such techniques are a means of presenting captivating stories through video based contents. The series of processes involved begins with importing a desired video clip or footage, creating an array of shots in a logical sequence of takes and scenes and stitching the pieces together to set up an engaging story.
● What are the essential elements of video editing?
Video editing comprises of 7 fundamental elements, namely, rough cut, picture lock, sound mix, visual effects, lower thirds, color correction and title and end cards. Following the aforesaid sequence for editing videos is necessary for achieving affordable results.
● What is meant by the 321 rule of video editing?
The 321 rule is universally applicable to all forms of video edits. The rule asks you to maintain a set of 3 copies for each one of your creations at 2 separate locations. Adhering to the rule ensures safe keep and quick access of the edited footages in times of need.
● What are the career prospects in video editing?
Considering the fact that video editing is a creative field, the skill factor has a significant role to play. To build a stable career in the domain, you need to create a balance between your talent and knowledge. The more updated and advanced your approach, the higher are your career growth possibilities.
● Ending Thoughts →
● Video editing is a creative and growth oriented field to build up a strong and stable career with your skill, effort and perseverance.
● There is a diversity of career paths to select and walk through for setting up your professional identity as a video editor.
● Talking of the process to learn professional techniques of video editing, you can pick from a series of online video editing courses to mark your entry into video customization.
How to Make Custom Lower Thirds with Filmora
As a video creator, there are times when you need to use Lower Thirds. Although many lower-third presets are available, making unique and personalized ones can ensure your video stands out.
So, to empower your inner video creator, this article will show you how to make your own Lower Thirds in Filmora.
Part 1: What is Lower Third
A Lower Third is a mix of motion graphic design and texts that are placed in the lower area of the screen. It provides additional information, such as a person’s name or other relevant information, without distracting the audience from the main content.
Lower Thirds can be used in various settings, such as news broadcasts or interviews, to help provide viewers with additional context.
Part 2: How to Make Your Own Lower Thirds in Filmora
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
(1) A simple line and texts
Step1 Create a simple line
Go to the Media library > Sample Media folder > choose a color sample. For this tutorial, we will select the white color. Then, drag and drop this sample color onto the upper video track.
Double-click the white sample clip to open the settings and scale it to 30%. Then, reposition the white bar to your desired place.
Step2 Mask the white sample
Since we want to create a thin horizontal shape, you need to make some adjustments to the white sample by using an image mask. So, go to the Effect window > Utility > Image Mask. Then, drag and drop the “Image Mask” onto the white color sample.
After that, double-click the white sample on the timeline and find the Image Mask setting. Choose the shape that works best for your needs. For this tutorial, we are going to use this one. Then, adjust the X and Y-axis scale numbers until it becomes a thin white line. Click OK.
Step3 Add a text for your lower thirds
Go to Titles > Plain Text > Basic 6 and drop it onto the second video track above the white line clip. Don’t worry about the exact position yet. We can adjust it later.
Double-click on the text clip to open the settings, then type some text there and adjust the size and font.
Step4 Add animation to the text
Click Advanced > Animation > Up Down 1 animation. Adjust the animation length by dragging the two brackets on the timeline on the right side. Click Ok.
Step5 Add keyframes to the white line clip when entering
Double-click on the white line clip on the timeline to show the animation keyframe setting window. Then, playback the animation of the text, find a position before the text animation starts and move the play head there. Make sure it is close enough to when the texts show up so the white line enters the keyframe right before the text enters.
Click to add a keyframe, double-check to make sure it is the final position you want, and the opacity should be 100 at this point.
After that, move the play head to the left for a few frames and click add again. To make sure the white line is out of the frame before entering, you need to change the Y-axis number. Change the opacity to 0 as the white line starts in transparent color.
These two keyframes will create an effect of the line entering the frame while turning from transparent to white. Playback the animation and adjust the keyframes marks by dragging them to the left or right until you feel the timing looks good.
Step6 Add keyframes to the white line clip when exiting
Playback again to find where the texts disappear, then move the play head to a position after it. Also, make sure it’s close enough to where the texts disappear so you can ensure the white line exits right after the texts disappear. Then, add the keyframe.
You don’t need to change the setting this time because this keyframe is used to keep the position and opacity unchanged.
Instead, move the play head again to the right for a few frames and add another keyframe. Move the texts out of the frame by changing the y-axis number, then change the opacity to 0. This keyframe is used to create the white line animation exiting the frame and turning back to transparent in the meantime.
Playback the video and see how it looks.
(2) A name card with a solid background
Sometimes you might want to create a name card with a solid background like the sample above. To create it, we can use the same method. Here’s how to do it:
Step1 Make the lower third background
Select the white color sample from the sample color folder and drop it onto the upper video track of the video.
Change the scale to 30%, then reposition the white sample to your desired place. Click OK.
Step2 Create an image mask for the lower third background
Drag and drop the Image Mask onto the white sample clip on the timeline.
Double-click on the white sample clip to activate the video setting window and find the Image Mask settings. Then, choose the mask shape you need. You can also adjust its size by changing the X or Y-axis.
Step3 Add some text
Once the background card is in place, go to Titles > Plain Text > ‘Basic 6’ and drop it onto the third video track.
Now, type in the texts as needed. Reposition and scale the texts to make sure they are on top of the background shape.
Step4 Add animation to the text
Click Advanced > Animation > Push. Then, adjust the animation length accordingly. Click Ok.
Double-click on the background clip to show the animation tab setting. Then, playback the text animation and find a position earlier than the start and add a keyframe.
Similar to the tutorial before, move the play head again a few frames earlier to the left and add another keyframe. If you want to have the name card flying in from the left while expanding, you can change the X-axis and scale of the background card to 0. Change the opacity to 0 to create a color change from transparent to white.
To let the background card exit the frame, add two more keyframes to the background card. Add a keyframe with no changes to settings. Move the play head to the right for a few frames and add another keyframe.
If you want the name card to exit to the bottom, change the Y-axis number until it exits. Change the scale and opacity to 0. Then, playback and adjust the keyframes.
Finally, you can add a Subscribe button from the new default Filmora element pack “Social Media.”
Wrapping up
These are two ways you can create your own Lower Thirds in FIlmora. You can also change the keyframe settings to customize your lower thirds even more. Now, it’s time to try it yourself, and let us know what you think!
Free Download For macOS 10.14 or later
(1) A simple line and texts
Step1 Create a simple line
Go to the Media library > Sample Media folder > choose a color sample. For this tutorial, we will select the white color. Then, drag and drop this sample color onto the upper video track.
Double-click the white sample clip to open the settings and scale it to 30%. Then, reposition the white bar to your desired place.
Step2 Mask the white sample
Since we want to create a thin horizontal shape, you need to make some adjustments to the white sample by using an image mask. So, go to the Effect window > Utility > Image Mask. Then, drag and drop the “Image Mask” onto the white color sample.
After that, double-click the white sample on the timeline and find the Image Mask setting. Choose the shape that works best for your needs. For this tutorial, we are going to use this one. Then, adjust the X and Y-axis scale numbers until it becomes a thin white line. Click OK.
Step3 Add a text for your lower thirds
Go to Titles > Plain Text > Basic 6 and drop it onto the second video track above the white line clip. Don’t worry about the exact position yet. We can adjust it later.
Double-click on the text clip to open the settings, then type some text there and adjust the size and font.
Step4 Add animation to the text
Click Advanced > Animation > Up Down 1 animation. Adjust the animation length by dragging the two brackets on the timeline on the right side. Click Ok.
Step5 Add keyframes to the white line clip when entering
Double-click on the white line clip on the timeline to show the animation keyframe setting window. Then, playback the animation of the text, find a position before the text animation starts and move the play head there. Make sure it is close enough to when the texts show up so the white line enters the keyframe right before the text enters.
Click to add a keyframe, double-check to make sure it is the final position you want, and the opacity should be 100 at this point.
After that, move the play head to the left for a few frames and click add again. To make sure the white line is out of the frame before entering, you need to change the Y-axis number. Change the opacity to 0 as the white line starts in transparent color.
These two keyframes will create an effect of the line entering the frame while turning from transparent to white. Playback the animation and adjust the keyframes marks by dragging them to the left or right until you feel the timing looks good.
Step6 Add keyframes to the white line clip when exiting
Playback again to find where the texts disappear, then move the play head to a position after it. Also, make sure it’s close enough to where the texts disappear so you can ensure the white line exits right after the texts disappear. Then, add the keyframe.
You don’t need to change the setting this time because this keyframe is used to keep the position and opacity unchanged.
Instead, move the play head again to the right for a few frames and add another keyframe. Move the texts out of the frame by changing the y-axis number, then change the opacity to 0. This keyframe is used to create the white line animation exiting the frame and turning back to transparent in the meantime.
Playback the video and see how it looks.
(2) A name card with a solid background
Sometimes you might want to create a name card with a solid background like the sample above. To create it, we can use the same method. Here’s how to do it:
Step1 Make the lower third background
Select the white color sample from the sample color folder and drop it onto the upper video track of the video.
Change the scale to 30%, then reposition the white sample to your desired place. Click OK.
Step2 Create an image mask for the lower third background
Drag and drop the Image Mask onto the white sample clip on the timeline.
Double-click on the white sample clip to activate the video setting window and find the Image Mask settings. Then, choose the mask shape you need. You can also adjust its size by changing the X or Y-axis.
Step3 Add some text
Once the background card is in place, go to Titles > Plain Text > ‘Basic 6’ and drop it onto the third video track.
Now, type in the texts as needed. Reposition and scale the texts to make sure they are on top of the background shape.
Step4 Add animation to the text
Click Advanced > Animation > Push. Then, adjust the animation length accordingly. Click Ok.
Double-click on the background clip to show the animation tab setting. Then, playback the text animation and find a position earlier than the start and add a keyframe.
Similar to the tutorial before, move the play head again a few frames earlier to the left and add another keyframe. If you want to have the name card flying in from the left while expanding, you can change the X-axis and scale of the background card to 0. Change the opacity to 0 to create a color change from transparent to white.
To let the background card exit the frame, add two more keyframes to the background card. Add a keyframe with no changes to settings. Move the play head to the right for a few frames and add another keyframe.
If you want the name card to exit to the bottom, change the Y-axis number until it exits. Change the scale and opacity to 0. Then, playback and adjust the keyframes.
Finally, you can add a Subscribe button from the new default Filmora element pack “Social Media.”
Wrapping up
These are two ways you can create your own Lower Thirds in FIlmora. You can also change the keyframe settings to customize your lower thirds even more. Now, it’s time to try it yourself, and let us know what you think!
Add Text Animation to A Video Online
Do you want to make a creative video? Do you want your presentation or video to be easy to follow and entertaining? You can take the video to another level with the help of text animation. This article will discuss how to add text animation to online videos. You can use a good video editor from where you can select fresh styles and make the best video from there. One of the simplest ways to elevate your movie from good to excellent is with understandable text animation.
Text animation and short captions can broaden the audience for your content as more consumers view videos without sound these days. It matters what fonts you use in the videos, and they establish the mood and facilitate interaction with most viewers who rely on video captions. Add text, alter the font, add transitions, and use text effects to draw the user’s attention as they scroll. Please continue reading to discover how simple it is to make interactive video titles, words, and supers.
1. Use Kapwing animation text editor
(https://www.kapwing.com/animated-text-video-maker )
You can use the potent online editor Kapwing to add animated text to videos online, utilizing music, videos, GIFs, and images. There are no downloads required because everything is already present inside the browser. Kapwing is a capable tool for content production that is simple enough for everyone to use. The majority of video formats, GIF and image, including avi, png, jpg, gif, MOV, mp4, and more, are supported by Kapwing.
Step1 Upload the Video to Kapwing
You can open Kapwing with the device and tap on “Start Editing” to open up Kapwimg studio. After that, one can use the drag and drop option to upload the video in the studio. You can click on upload or use the link to upload.
If you have a more than 250 MB video, then you will require the Pro version.
Step2 Add the Text
When the video gets uploaded, now you can add your text. You must click the “Text” option on the left and type the text. After that, you can pick your favorite color, background, and color to add style.
You will always want that your text to get animated, but it doesn’t mean that you will have to use explosive fonts or funky or bright, which are very funky. The animation will make your text look attractive, and you can experiment with the colors and fonts to find the best combination.
Step3 Animate the Text
Now the fun part starts; choose the text box present on the right side and click on the “Animate” tab. It will allow the user to select animations like fade, flicker, hue rotates, and many more. Choose the speed according to your requirement, and if you want to change the background and color, you can do it too.
Use “Apply To” for applying this animation in the outro, intro, or both. It will help you to make the text fade out, fade in, or transition out and in with animation. Now the animation library has nine options:
- Drop: It appears on top of the text box
- Flicker: This one is like a candle’s flicker, and text flashes disappear and appear before staying.
- Fade: Opacity can be changed from 0% to 100%.
- Pop:- This grows the text more extensive than the text box and shrinks back to the place.
- Reveal:- Rolls from the left side to the right side
- Wipe:- Rolls from the left side to the right side with a colored background.
- Vibrate: The text box shakes in every direction.
- Hue rotates:- Colour of text cycles through the hue values..
You can use a timeline to adjust the animation’s termination when you set text animation. You can even drag that layer after the start time or use it on end/start time sliders to decrease or increase the time of your video. Text animation can get started when the cursor reaches the start time.
Step4 Export
The video with animated text is now ready to boom. You can click on “Export Video” present at the top and wait for the process. After that, you can download that video and use the links to share it on your social media platform.
2. Use veed.io text video editor
(https://www.veed.io/create/text-video-maker )
Veed is one of the best video editor text effects online, which allows you to add text to online videos. You can easily add style, color, text, and font in a few clicks. You can upload the video and tap the text to get started. Add title and text or select handwriting font. One can select it from templates. Change transparency, alignment, and font size of the text.
This online software is perfect for creating attractive videos on social media. This is free, which omits the usage of expensive software. It is much easier to avoid many complex video editor apps. With the help of VEED, you can create an excellent video without any experience and do it with a few clicks. Let’s see how to add animated text to photos online.
Step1 Upload the video
Tap on “Choose Video” and choose the file you want to upload on VEED. One can even use the drag and drop option from the folder to the editor.
Step2 Add text
After that, you can add the text by tapping on the “Text” option on the left menu. You can select the text style and start typing.
Step3 Export
Save the video with the text you placed by tapping on “Export.” The video gets saved in an MP4 file.
3. Use Animaker text maker
(https://www.animaker.com/text-animation-maker )
The Animaker is one of the best-animated video makers. This app offers the best collection of charts, BGs, and animated characters. With the help of Animaker, you can make the text disappear or appear off-screen in the best way. After you finish your video, you can download the format in MP4.
Step1 Upload the video clip
First, you can upload your video clip present on top that you wish to add text animation.
- Tap on the “Upload section” on the bottom left. You can upload your video where you wish to add the animated text.
- The video will get uploaded to “My Files.”
- Click on the uploaded video in the library to load it on the workspace.
Step2 Add text to the video
- You can add text in their text section
- In the next section, one can find two different text types. At the top, you will discover plain text options, and at the bottom, you can find pre-designed boxes seasoned at Animaker.
Let’s see how you can use pre-built text boxes.
- Tap on pre-built designs for your text animation. One can see the text appearing in the center of the workspace, and you can click it and type new text if you want to customize it.
- You can notice widespread options appearing with your text. It is known as the item menu. It will allow the user to modify their text. One can change font size, color, style, etc. Your text will come with pre-defined effects, which will help you to animate text instantly.
- You must have noticed that the purple color bar appears on the timeline, representing the duration of the text visible in the video. For example, if you want that text to get visible between 4rth to 8th seconds, then you will have to drag the edges of that purple bar to the same duration.
To see the scene, you must click on the play button on top of the timeline.
Let’s check the other ways of adding animated text to the video. In the previous one, you have seen how you can add text animation using pre-built boxes. Now you will get to know about doing it by using blank boxes.
- Start tapping the “text section”. Select the bank textbox.
- Click on them and then opt to add new text.
- Opt for clicking the cog icon that is there in the item menu.
- You will notice the settings tab that is on the screen’s right side.
- You can easily opt for the customization of the text in the way you wish. You can start by modifying the style of the font. One can change the size and color of the font as well.
- Use these options and opt for the application of enter and/or exit effects to text. Now, opt to click on the effect option to get more than 50 options. You can select the effect from there.
- Once the animation effect is applied to your timeline, you can notice the pink part in the bar i.e. purple. This completes creating text animation by using Animaker.
Step3 Download the Video
- You can visit the publish option in the right window to download the video.
- Tap on the “download video” option for downloading.
Conclusion
Now, you are aware of how to add text animation to video online and the three best video editors that will help you add animated text to your videos. At this point, you can choose the best one according to your needs and usage. These steps will help you create a unique and good video that will be easy to understand and entertaining.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
This Article Shares Valuable Insight Into the Best Brand Story Videos. Also, It Highlights the Importance of a Video Maker in Your Brand Story Video Ad-Making Process and Why Filmora Should Be Your Go-To Choice
With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.
However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.
This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.
Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.
Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.
Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/
- Spotify - All Ears On You
- Airbnb - The Story of a Symbol of Belonging
- Apple - Chase
- Nike - Most Powerful Brand Story Videos
- Bells - Reader
- Dove - You’re More Beautiful Than You Think
- El Gordo - The Spanish Christmas Lottery Ad 2021
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part I. The Most Successful Video Practises of Brand Storytelling
1. Spotify - All Ears On You
Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.
One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.
Learn From Spotify’s Famous Marketing Practices:
- Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
- Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
- Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.
Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:
- Leveraging the mentions on social media platforms
- Going for a customer-centric marketing approach with personalized interactions
2. Airbnb - The Story of a Symbol of Belonging
The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’
Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.
Valuable Storytelling Lessons From Airbnb’s Marketing Practices:
- Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
- It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
- Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.
3. Apple - Chase
Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.
They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.
Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.
4. Nike - Most Powerful Brand Story Videos
If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.
This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.
There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:
- They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
- They sell brand stories more than their products, which has always been their primary marketing strategy.
- Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
- Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.
5. Bells - Reader
The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.
They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.
Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:
Sentimentality:
- Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
- The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
- Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
- To know how just take a look at the ad yourself: https://www.youtube.com/watch .
6. Dove - You’re More Beautiful Than You Think
The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.
Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.
Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.
7. El Gordo - The Spanish Christmas Lottery Ad 2021
Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.
The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.
They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.
Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market
If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.
Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.
- Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
- Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
- Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
- Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
- Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.
Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Conclusion
Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.
With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Title: New Good Ways to Make Sure Your Video Editing Course Is Worthing to Watch
- Author: Morgan
- Created at : 2024-05-19 05:12:15
- Updated at : 2024-05-20 05:12:15
- Link: https://ai-video-editing.techidaily.com/new-good-ways-to-make-sure-your-video-editing-course-is-worthing-to-watch/
- License: This work is licensed under CC BY-NC-SA 4.0.
