How to Use Adjustment Layer in Final Cut Pro

Final Cut Pro is an advanced editing software that is available for Mac users exclusively. Using this high-end software, you can create compelling storytelling in your video clips. It offers different features through which you can effortlessly add audio and motion graphics to your videos. You can also add cinematic effects to your videos using Final Cut Pro to modify their focus points.

You can also add adjustment layers in Final Cut Pro to efficiently add the effects in video clips. By reading this article, you will learn how to add an adjustment layer in Final Cut Pro.

Part 1: What is Adjustment Layer in Final Cut Pro?

The adjustment layer in video editing can provide you with great ease as you can apply effects to multiple videos using this particular layer. Using the adjustment layer, you can apply effects and color grading to your video clips that come beneath this layer. So, apart from adding effects and executing color correction to individual clips, you can use an adjustment layer to generate quicker results.

After creating an adjustment layer in any video editor, you can easily cut and extend it like any other clip. You can also remove it anytime from your timeline with a single tap. In Final Cut Pro, you cannot insert adjustment layers in its timeline directly, like in Premiere Pro or After Effects.

To do so, you have to use third-party tools to create adjustment layers from scratch in Final Cut Pro. The process of creating an adjustment layer in Final Cut Pro is a little bit longer compared to other editors. To learn more about the adjustment layer in FCPX, continue reading this article.

Part 2: How to Add an Adjustment Layer in Final Cut Pro?

Are you eager to know how to add adjustment layers in Final Cut Pro? In this section, you can find simple instructions to generate an adjustment layer in Final Cut Pro without hassle.

Step1 First, click on this link to download the adjustment layer in your MacBook. Once done, copy your “Adjustment Layer” folder to the “User” folder. Afterward, move it to “Movies” and then “Motion Templates.” Once done, copy it to the “Titles” folder eventually.

Step2 Now open Final Cut Pro and locate the “Adjustment Layer” under the “Titles” section. After locating it, drag and drop it into the timeline. This adjustment layer was created as a title layer in Apple Motion that got published in Final Cut Pro using the built-in publishing tools.

Step3 Once you have created the adjustment layer, you can apply any sort of effects to the video clips. However, you should make sure to place the adjustment layer above in the layers stack.

Bonus Tips – How to Use Adjustment Layers in the Best Alternative to FCPX?

If you want to use an alternative to Final Cut Pro for creating the adjustment layer, you can try Wondershare Filmora 12 . You can edit your videos in an advanced and secure environment using this tool. It supports all multiple platforms, such as Windows, Mac, Android, and iOS. You can do color correction in your videos to manage the saturation, brightness, contrast, exposure, and other factors in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Moreover, you can also create 3D animated titles in Filmora to give your project a unique look. It also provides a wide range of keyboard shortcut presets through which you can make your editing easier and faster. Apart from editing and modifying your videos, you can also increase their vibrancy by using Filmora effects. You can explore and select a diverse range of visual effects in Filmora to give a new dimension to your video clips.

Key Features of Filmora

• Filmora offers cloud services that allow you to collaborate with your team members effectively. On its workspace cloud platform, you can share and review the edited video clips with your team members in a comfortable environment.
• It offers a pen tool through which you can draw complex mask shapes, such as straight lines or curves around the objects.
• Using the AI Smart Cutout feature, you can use advanced technology to select people or objects in the video effectively.
• Are you annoyed by the background noises in your video clips? You can try the AI Denoise feature of Filmora that can help you to eradicate background noises from the video clips precisely.

How to Add an Adjustment Layer Using Filmora

To create and use the adjustment layer in Wondershare Filmora 12, you can proceed to the following steps:

Step1 Import the Video Clip

Launch Filmora and click on the “New Project” button. Afterward, upload the video file on the project media and then drag and drop it into the timeline.

Step2 Add the Adjustment Layer

Now head to the “Media” section on the left side, where you can find the option of the “Adjustment Layer.” Next, drag and drop the adjustment layer into the timeline. You can double-click on it to change its settings effectively.

Step3 Add Multiple Presets to Adjustment Layer

From the settings, you can change blending mode, rotation, position, and opacity easily. Moreover, you can add different presets to the adjustment layer for more modifications. You can use the color match tool to adjust the colors in your video clip. With this tool, you can also add a border across the video clips using the adjustment layer. Also, you can color code the adjustment layer to create a more attractive look in the video clip.

Conclusion

Adjustment layers can make your editing process easy and fast. If you want to pursue video editing as your profession, you should know how to use the adjustment layer in famous tools like Final Cut Pro. After reading this article, you have learned how to create an adjustment layer in Final Cut Pro without complications.

However, if you want a more compatible and easier-to-use tool to generate adjustment layers, you can try Wondershare Filmora. It’s a powerful video editor that you can use to perform professional editing using adjustment layers.

Free Download For macOS 10.14 or later

Moreover, you can also create 3D animated titles in Filmora to give your project a unique look. It also provides a wide range of keyboard shortcut presets through which you can make your editing easier and faster. Apart from editing and modifying your videos, you can also increase their vibrancy by using Filmora effects. You can explore and select a diverse range of visual effects in Filmora to give a new dimension to your video clips.

Key Features of Filmora

• Filmora offers cloud services that allow you to collaborate with your team members effectively. On its workspace cloud platform, you can share and review the edited video clips with your team members in a comfortable environment.
• It offers a pen tool through which you can draw complex mask shapes, such as straight lines or curves around the objects.
• Using the AI Smart Cutout feature, you can use advanced technology to select people or objects in the video effectively.
• Are you annoyed by the background noises in your video clips? You can try the AI Denoise feature of Filmora that can help you to eradicate background noises from the video clips precisely.

How to Add an Adjustment Layer Using Filmora

To create and use the adjustment layer in Wondershare Filmora 12, you can proceed to the following steps:

Step1 Import the Video Clip

Launch Filmora and click on the “New Project” button. Afterward, upload the video file on the project media and then drag and drop it into the timeline.

Step2 Add the Adjustment Layer

Now head to the “Media” section on the left side, where you can find the option of the “Adjustment Layer.” Next, drag and drop the adjustment layer into the timeline. You can double-click on it to change its settings effectively.

Step3 Add Multiple Presets to Adjustment Layer

From the settings, you can change blending mode, rotation, position, and opacity easily. Moreover, you can add different presets to the adjustment layer for more modifications. You can use the color match tool to adjust the colors in your video clip. With this tool, you can also add a border across the video clips using the adjustment layer. Also, you can color code the adjustment layer to create a more attractive look in the video clip.

Conclusion

Adjustment layers can make your editing process easy and fast. If you want to pursue video editing as your profession, you should know how to use the adjustment layer in famous tools like Final Cut Pro. After reading this article, you have learned how to create an adjustment layer in Final Cut Pro without complications.

However, if you want a more compatible and easier-to-use tool to generate adjustment layers, you can try Wondershare Filmora. It’s a powerful video editor that you can use to perform professional editing using adjustment layers.

A Complete Guide to the Best Brand Story Videos

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Use Rules of Thirds

So you have your work flow sorted out and you’re well on your way with Filmora but you’re not quite happy with your results or something just seems off when you watch your videos back. You may be missing an important element of all visual media and that’s composition. This is where the building blocks of every frame come together to make a visually pleasing piece for the viewer and helps the eyes concentrate on the content rather than trying to figure out what they are looking at.

I’m sure you may have heard of the rule of thirds for art or photography and you may not know or understand what it is. You may even be wondering how the rule of thirds can help you with your video creation. Well, that is what I’m going to show and explain to you today.

What is the rule of thirds

At its core the rule of thirds is a guide to follow whenever you create something visual.

You break an image into thirds both horizontally and vertically, in doing this you are left with nine boxes and four gridlines, the rule states that by placing key elements in line with gridlines you will have an overall better composition.

To gain a better understanding of this here is a visual example of the gridlines and nine boxes.

This may seem simple but is often overlooked due to time restraints and eagerness to get that video out there. By following these guidelines your overall composition will gain interesting and pleasing results that can help with viewer engagement. This is only one piece of the puzzle but as any photography professional or artist will tell you, It’s the small things that add up.

How to use the rule of thirds

To show how to use the rule of thirds I will be showing an image with and without the use of the guidelines. In doing this you will be able to see how impactful this system is and how it can help with your own creations within Filmora .

This will be our scene example, you can see buildings, boats, water and skyline. This may be typical of a backdrop or an insert for a holiday picture amongst many other things.

I will now show this picture with no compositional thought and without the use of the thirds system.

Notice how all the elements are in the scene but it just looks interesting and something just seems off when you look at it. You may find yourself searching for understanding of the image rather than taking the image in and concentrating on what the creator intended. This is seen commonly due to the need to fit every element in the scene but sometimes it is best to sacrifice something you may see as important for the sake of the whole picture.

We will now look at the example image with the rule of thirds in place and see if overall this makes a more interesting scene.

We have aligned the skyline with the first horizontal grid line and aligned the boats with the vertical grid lines. We have sacrificed the crane in the scene but overall I’m sure you can agree that this is more pleasing and makes more sense when you’re viewing this. The whole middle section of the scene now has information within it and the contrast between the middle and the rest of the scene directs your eyes to what was intended to be viewed, This is called effect use of empty space. In doing this you save yourself time from adding more information to direct the viewer.

Placing key elements directly in the center of your scene can seem static and boring but by placing elements to one side or using the first and second horizontal grid lines you create something called Dynamism , where the viewer sees an element along the grid and takes a journey through the rest of the image.

Studies have shown that this is the humans natural way of viewing imagery, we first find something interesting to look at and then journey around that. So by using this rule you are creating a more natural process for your viewer.

Tips when starting using the rule of thirds

The first tip I would say is to view other videos, YouTube is a good starting point. Watch interviews and notice where the chairs are aligned. Watch reviewers and notice where they position themselves in the scene. Lastly watch movies and pause on an interesting scene and try to deconstruct where everything is placed and why they chose that composition.

The idea with the rule is to have it become something you do naturally, by always considering the form you save yourself time in the editing process. The key things you have in your mind whenever you make a scene should be.

1. What is the key element in my scene or what am I trying to make the viewer focus on.

2. where do I intend to place these in my scene?

3. Have I created a balanced scene with enough negative space to direct the eye.

If you consider this with every video you make then in time this will become as natural as drinking water on a hot day. As a practice you could open some old projects and apply this rule to your video to see the results and you may find yourself impressed with the change.

When is it best to not use the rule of thirds?

The rule is very useful when you’re aiming to grab the attention towards a certain element but that being said, when you have a symmetrical scene you can get away with not using the rule as your eyes can make sense of symmetry very well.

Even when working with a symmetrical scene you can incorporate the rule within for elements such as people or key figures but in this situation it is down to the creator to figure what they feel is best in any given shot.

How to Use Rule of Thirds in Filmora

The tools provided within Filmora are generous and one great feature is the crop and size tool.

When inserting an image or movie file you can right click on the timeline and select crop and size bringing up a handy screen with the gridlines already there for you. It’s just a matter of aligning your shot for the best composition.

For reference I will show you what this looks like.

First right click the timeline on the image you want to reposition. Alternatively you can select the desired insert and press Alt+C this will also bring up the same editing box.

Now click on the crop and zoom option and this editor will appear.

As you can see you are able to align the shot and change the aspect ratio to align with your project. For a better look at the built in grid lines see image below.

Conclusion

To conclude, the rule of thirds is very important within visual media and is tough within the fundamentals of art and photography from beginner level right up to the highest point of education, Practice thinking about your placement of key elements within your videos and how this affects your overall composition. The goal is to have this as an automatic thought when shooting your videos or still images. This is a small change you can make but has a big impact on how a viewer engages your content and in return leaves a positive opinion towards your creativity and eye for detail.

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Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Best Cinematic LUTs For Premiere Pro You Can Come Across

LUTs stand for Look-Up Tables and are compatible with a wide array of editing software. This element in video editing can be used during production or before and after production. Using the LUTs, you can color grade your media content to make it more visually appealing. The LUTs can create consistency in your videos and photos and also leads to accurate results.

This article is designed to provide all the information about cinematic LUTs for Premiere Pro. You will not only find the best LUTs present for Premiere Pro, but we will also discuss the compatibility of LUTs with other editing software. Above all, the bonus tip will also provide a great alternative to Premiere Pro for cinematic LUTs.

Part 1: Which File Formats Are LUTs Available In?

You must be wondering if there are any specific file formats for cinematic LUTs Premiere Pro. Yes, some formats define the availability of LUTs. Some of them are:

• 3DL: 3DL is the 3D lattice of RGB output colors. You can find this in DaVinci Resolve, Adobe After Effects, and Photoshop.
• CUBE: It is one of the most popular file formats for video editing. If you want to work with CUBE, you can access it on Final Cut Pro, Adobe Premiere Pro, and other editing software.
• DAT: If you are an animation maker or work with 3D modeling, this file format is for you. In case you want to use it, go to Autodesk Maya.
• CSP: This stands for Clip Studio Paint. As the name suggests, you can use it for making high-class digital art.
• ICC: The International Color Consortium is a file format specifically used for color calibrations along with color management.
• MGA: Are you irritated by low-quality graphics? No worries because MGA can help you in improving the graphics in versatile gaming software.
• Look: With this file format; you can work with Sony Camera’s postproduction work. It leads to high-quality results, so you can use it without issues.

Empower your videos with a new mood using different LUTs. Filmora now offers 100+ top-quality 3D LUTs cover a broad range of scenarios. Transform your videos with Filmora’s powerful 3D LUTs.

Apply LUT on Videos Apply LUT on Videos Learn More

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Part 2: Are LUTs Compatible With All Media Editing Software?

Predominantly, LUTs are compatible with a considerable number of media editing software. Yet, the specificity of the compatibility is somehow dependent on the file formats for the LUTs you want to use. Moreover, some software does not have the ability to import or apply the LUTs to a satisfactory quality. Many video editing software supports 3DL and CUBE as they are the most commonly used software.

In addition, popular platforms such as Final Cut Pro, Adobe Acrobat, DaVinci Resolve, and many other software can provide you with LUTs. However, you need to make sure that you are using their latest version because versions of software can affect the compatibility of LUTs. In case you want to use the less commonly used LUTs formats, you need to find a reliable source to import or apply it.

Part 3: What Are The Best Cinematic LUTs For Premiere Pro?

Now that you know considerable information about LUTs, you must be wondering where to find them. In this section, you will discover the cinematic LUTs for Premiere Pro, one of the most known platforms for providing LUTs. Thus, look below to find the LUTs of Premiere Pro:

1. Fast Film LUTs

With this cinematic LUTs Premiere Pro, you can add aesthetic emulation to your film project. It can even add a filmy touch to simple photographs. This can also save the low light issues in the footage to show clear scenes to your audience. Above all, it also reduces the noise and helps improve your film’s outlook.

2. Emulation LUTs

Using this LUT preset, you can optimize your film’s dynamic range and emulation metrics. It can escalate every little detail of your footage and help engage more viewers. In addition to this, you can apply these LUTs to multiple shots to add consistency to your video. These Premiere Pro cinematic LUTs can also

3. Pro Color Grading LUTs

A video or photo without colors can never attract the target audience. Yet, you can cater to these issues using the intuitive LUT named Pro Color Grading LUTs. It can not only fix the color grading problems of your media but can also add aesthetics to it. Moreover, you can also customize it as per your need.

4. Filmy Tone LUTs

If you wish to evoke a sense of nostalgia in your viewers, there is no better way than the Filmy Tone LUTs. It enhances the visibility of videos and photos and aims to show different periods. This can be the perfect choice for those who want to create films and photos dedicated to the past.

5. City Skyline LUTs

For creating and adding the city-lighted environment to media, you can take assistance from this LUT. It is widely used in travel and commercial videos. Moreover, you can also emphasize the features of the cityscape by using it. This also helps to add vibrant colors and styling, just as in city shots.

6. LUTs Summer Film

Creating summer videos with precise summer lights can be a tricky procedure. However, the LUTs Summer Film can help you with this as it can add summer vibes to any videos and photos. You can even use it to give summer looks to the videos shot in the winter season.

7. Exhale LUTs

To add the soft highlight along with a moody environment, you can use the Exhale LUTs. These cinematic filters Premiere Pro are widely used in music and fashion videos. You can also use it in art videos to create a sense of immersion and connection for the viewers.

8. DELUTS

The Digital Film Emulation Look-Up Tables are useful for creating a classic filmy look for simple videos and photos. It can enhance the texture and depth of everything in the video, making it more studio friendly. You can use this LUT for weddings or corporate videos.

9. Free Reign Sample LUTs

With the help of this LUT, you can experience full control over the color metrics of videos and photos. Even if the video’s color gets compromised during shooting, you can fix them with this. This type of LUTs can be used for experiments, independent or travel videos.

10. Vintage LUTs for Premiere Pro

As the name suggests, you can use these LUTs to add a more vintage look to the photos and videos. This can improve the warmth and clarify the theme of the video. You can make your videos and photos stand out in a crowd with the help of this type of LUTs.

11. Airy Bright LUTs

Many users love to make their videos airier and fuller in brightness. This LUT is perfect for users of these types of liking. You can access these LUTs to add soothing brightness and airer effects in videos and photos. It is widely used for fixing the photos of bad videos captured at night.

12. Canon Cinestyle to Rec.709 LUT

This LUT can help the videographers to add a more cinematic look to the videos captured by Cannon DSLR. You can also create a color space of Rec.709 in your videos with this LUT. No matter if you want to work on wedding shots or short films, this LUT can help you with all.

13. Urban Fashion Premiere Pro LUTs

By applying this LUT, you can convert simple fashion videos into professional ones. It can create VOUGE-standard videos for you; thus, you can also use this for startup brands. Moreover, if you are an Instagram or TikTok model, you should get familiar with it because it can make any footage premiere level in a few taps.

14. Osiris Cinematic LUTs

For making travel or advertisement videos more high quality, you can use this Premiere Pro cinematic presets. It can make all types of videos more visually appealing and can add cinematic looks to it. Moreover, this LUT allows you to upscale all the visuals and characters in the video.

15. Finishing LUTs

To add eye-catching finishing effects to the videos, you can use the Finishing LUTs. This can enhance the end-of-color grading procedure for you. It can also add a more contrast and color-friendly look to the ends. You can use it for TV series, films, music, and other videos.

Bonus Part: Wondershare Filmora – A Great Alternative To Discover Cinematic LUTs

Undoubtedly, you can use the cinematic LUTs for Premiere Pro, yet sometimes it can be a tricky platform. Thus, you need to know the best alternative to Premiere Pro so you can apply LUTs to your videos in an optimized manner. The best tool that can help you with this is Wondershare Filmora . You can experience professional-level video editing with this.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Moreover, you can apply LUTs to the videos and can also adjust their intensity as per your need. Above all, it can help you to apply LUTs to several types of videos, such as landscapers or short videos. It also supports the LUTs hover, which lets you preview the LUTs effects .

Prominent Features of Wondershare Filmora

• With its Color Wheel, you can adjust every color metric of video. It can include mid-tones, shadows, hue, and more.
• Along with color customization, you can also sharpen the blur videos to improve the quality of your video.
• You can also control the speed ramping of your video with Filmora. It can also do motion tracking for you.
• By using the batch edit feature, you can edit multiple videos at once without compromising the quality.

Conclusion

Considering everything, you can use the cinematic LUTs for Premiere Pro to upgrade the functionality of your video. The LUTs are available in several file formats, which are mentioned above. Moreover, several editing software can help you to import and apply LUTs on photos and videos. One of the popular ones is Premiere Pro.

Other than this, the best Premiere Pro cinematic LUTs are also discussed above for your ease. Yet, if you find the Premiere Pro difficult, you can use its best alternative named Wondershare Filmora. To find out more about Filmora, go to the previous part.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Apply LUT on Videos Apply LUT on Videos Learn More

Try It Free >>

Part 2: Are LUTs Compatible With All Media Editing Software?

Predominantly, LUTs are compatible with a considerable number of media editing software. Yet, the specificity of the compatibility is somehow dependent on the file formats for the LUTs you want to use. Moreover, some software does not have the ability to import or apply the LUTs to a satisfactory quality. Many video editing software supports 3DL and CUBE as they are the most commonly used software.

In addition, popular platforms such as Final Cut Pro, Adobe Acrobat, DaVinci Resolve, and many other software can provide you with LUTs. However, you need to make sure that you are using their latest version because versions of software can affect the compatibility of LUTs. In case you want to use the less commonly used LUTs formats, you need to find a reliable source to import or apply it.

Part 3: What Are The Best Cinematic LUTs For Premiere Pro?

Now that you know considerable information about LUTs, you must be wondering where to find them. In this section, you will discover the cinematic LUTs for Premiere Pro, one of the most known platforms for providing LUTs. Thus, look below to find the LUTs of Premiere Pro:

1. Fast Film LUTs

With this cinematic LUTs Premiere Pro, you can add aesthetic emulation to your film project. It can even add a filmy touch to simple photographs. This can also save the low light issues in the footage to show clear scenes to your audience. Above all, it also reduces the noise and helps improve your film’s outlook.

2. Emulation LUTs

Using this LUT preset, you can optimize your film’s dynamic range and emulation metrics. It can escalate every little detail of your footage and help engage more viewers. In addition to this, you can apply these LUTs to multiple shots to add consistency to your video. These Premiere Pro cinematic LUTs can also

3. Pro Color Grading LUTs

A video or photo without colors can never attract the target audience. Yet, you can cater to these issues using the intuitive LUT named Pro Color Grading LUTs. It can not only fix the color grading problems of your media but can also add aesthetics to it. Moreover, you can also customize it as per your need.

4. Filmy Tone LUTs

If you wish to evoke a sense of nostalgia in your viewers, there is no better way than the Filmy Tone LUTs. It enhances the visibility of videos and photos and aims to show different periods. This can be the perfect choice for those who want to create films and photos dedicated to the past.

5. City Skyline LUTs

For creating and adding the city-lighted environment to media, you can take assistance from this LUT. It is widely used in travel and commercial videos. Moreover, you can also emphasize the features of the cityscape by using it. This also helps to add vibrant colors and styling, just as in city shots.

6. LUTs Summer Film

Creating summer videos with precise summer lights can be a tricky procedure. However, the LUTs Summer Film can help you with this as it can add summer vibes to any videos and photos. You can even use it to give summer looks to the videos shot in the winter season.

7. Exhale LUTs

To add the soft highlight along with a moody environment, you can use the Exhale LUTs. These cinematic filters Premiere Pro are widely used in music and fashion videos. You can also use it in art videos to create a sense of immersion and connection for the viewers.

8. DELUTS

The Digital Film Emulation Look-Up Tables are useful for creating a classic filmy look for simple videos and photos. It can enhance the texture and depth of everything in the video, making it more studio friendly. You can use this LUT for weddings or corporate videos.

9. Free Reign Sample LUTs

With the help of this LUT, you can experience full control over the color metrics of videos and photos. Even if the video’s color gets compromised during shooting, you can fix them with this. This type of LUTs can be used for experiments, independent or travel videos.

10. Vintage LUTs for Premiere Pro

As the name suggests, you can use these LUTs to add a more vintage look to the photos and videos. This can improve the warmth and clarify the theme of the video. You can make your videos and photos stand out in a crowd with the help of this type of LUTs.

11. Airy Bright LUTs

Many users love to make their videos airier and fuller in brightness. This LUT is perfect for users of these types of liking. You can access these LUTs to add soothing brightness and airer effects in videos and photos. It is widely used for fixing the photos of bad videos captured at night.

12. Canon Cinestyle to Rec.709 LUT

This LUT can help the videographers to add a more cinematic look to the videos captured by Cannon DSLR. You can also create a color space of Rec.709 in your videos with this LUT. No matter if you want to work on wedding shots or short films, this LUT can help you with all.

13. Urban Fashion Premiere Pro LUTs

By applying this LUT, you can convert simple fashion videos into professional ones. It can create VOUGE-standard videos for you; thus, you can also use this for startup brands. Moreover, if you are an Instagram or TikTok model, you should get familiar with it because it can make any footage premiere level in a few taps.

14. Osiris Cinematic LUTs

For making travel or advertisement videos more high quality, you can use this Premiere Pro cinematic presets. It can make all types of videos more visually appealing and can add cinematic looks to it. Moreover, this LUT allows you to upscale all the visuals and characters in the video.

15. Finishing LUTs

To add eye-catching finishing effects to the videos, you can use the Finishing LUTs. This can enhance the end-of-color grading procedure for you. It can also add a more contrast and color-friendly look to the ends. You can use it for TV series, films, music, and other videos.

Bonus Part: Wondershare Filmora – A Great Alternative To Discover Cinematic LUTs

Undoubtedly, you can use the cinematic LUTs for Premiere Pro, yet sometimes it can be a tricky platform. Thus, you need to know the best alternative to Premiere Pro so you can apply LUTs to your videos in an optimized manner. The best tool that can help you with this is Wondershare Filmora . You can experience professional-level video editing with this.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

Moreover, you can apply LUTs to the videos and can also adjust their intensity as per your need. Above all, it can help you to apply LUTs to several types of videos, such as landscapers or short videos. It also supports the LUTs hover, which lets you preview the LUTs effects .

Prominent Features of Wondershare Filmora

• With its Color Wheel, you can adjust every color metric of video. It can include mid-tones, shadows, hue, and more.
• Along with color customization, you can also sharpen the blur videos to improve the quality of your video.
• You can also control the speed ramping of your video with Filmora. It can also do motion tracking for you.
• By using the batch edit feature, you can edit multiple videos at once without compromising the quality.

Conclusion

Considering everything, you can use the cinematic LUTs for Premiere Pro to upgrade the functionality of your video. The LUTs are available in several file formats, which are mentioned above. Moreover, several editing software can help you to import and apply LUTs on photos and videos. One of the popular ones is Premiere Pro.

Other than this, the best Premiere Pro cinematic LUTs are also discussed above for your ease. Yet, if you find the Premiere Pro difficult, you can use its best alternative named Wondershare Filmora. To find out more about Filmora, go to the previous part.

Add LUTs on Video For Win 7 or later(64-bit)

Add LUTs on Video For macOS 10.14 or later

Try It Free >>

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