If You’re Considering Starting a Podcast Video Recording, You Need to Read This Article and Learn All You Need to Know About Making a Successful Podcast

Starting a video podcast can be quite intimidating, but the truth is; having the proper knowledge will help you do things more correctly.

As we all know, knowledge is the key to success. So, for you to navigate your way around the video podcasting industry easily, you need to consume enough information that will enable you to make fewer wrong decisions.

To help you out, we took our time to do more research on how to record video podcasts, and in this post, we will share all you need to know to record a video podcast that stands out.

Part 1. But first: why record with a video?

If you’ve done a little research, you’ll notice many podcasters switched to recording with videos instead of audio. Did they decide to start doing that so we could see their faces? Well, the answer is NO. But before we discuss more on that, you should know what a video podcast is and its types.

You guessed right. A video podcast is a podcast with video. The video element could be a static image or a video recording of the podcast host and the guest. A video podcast will help you do the following;

1. Enhance the visual content

Research shows that humans learn more from what they visualize than what is heard. Yes, this is because 30% of the human brain comprises neurons dedicated to visual processing, and just 3% is dedicated to hearing. Besides, videos are always more engaging compared to audio. So why not combine both to boost your podcast performance?

2. Level up the personality and relatability

Most people have more belief in what they see than what is heard. So, video podcasts allow audiences to easily see your expression and understand your passion for the subject you discuss. It also builds a deeper level of connections between you and them. Also, it helps to add to the originality of your podcast and your brand as a whole.

3. Make the content more accessible

Your podcast show becomes more accessible when it’s in the video. You won’t be limited to just uploading it on podcast platforms but also on social media as a short TikTok trailer, Instagram post, YouTube video, etc. Doing this will get your content in front of a wide range of audience, thus prompting more people to engage with your podcast.

Part 2. Get your gear set up

The first step to starting a video podcast is getting your gear set up. We recommend you start with the following podcast equipment:

• A camera (if recording a video podcast)
• Microphone(s)
• Headphone(s)
• Memory cards
• Tripods
• Computers
• Recording software or a digital audio workstation

Let’s dig deeper into each of these. We’ve compiled the best podcast equipment for beginners and pros alike based on our extensive research.

1. DSLRs Camera – Sony A6300 ($779)

If you’re looking to record remotely, just like most podcasters in 2022, we’d advise using a DSLR camera by connecting it to your computer using an Elgato Cam link. A $30 version of the device is available on Amazon.

DSLR cameras are perfect for video podcasts, and one of the most reliable options is the Sony A6300 camera. It’s one rugged camera that feels very good at hand, and it offers excellent 4K video recording quality that allows you to shoot amazing videos for podcasts. You can never go wrong with such a camera at your fingertips.

2. Microphones - Shure SM58 ($89)

There is also other equipment – a microphone you need to start a podcast. There are many quality microphones in the market, but one of the most popular options among podcasters is the Shure SM58. It’s an XLR microphone that usually requires an interface to record. However, if you prefer a USB microphone, you can purchase either Rode, NT-USB mini, or the Shure MV7.

3. Headphones - Monoprice Premium Hi-Fi DJ Style ($26.60)

Headphones are a must for any kind of podcast. Yes, this helps you hear how everyone on your podcast sounds. One of the best choices for podcasters is the Monoprice Premium hi-fi DJ style. The headphones produce the best sound quality and are equipped with thick and comfortable padding that keeps music inside and prevents external noise.

4. Memory Card - SanDisk 128GB Ultra MicroSDXC UHS-I Memory Card ($16.35)

A memory card is also crucial when you’re recording a video podcast. It allows you to store recorded footage safely. Plus, it facilitates moving recorded videos between your computer and camera, especially when you cannot use a USB cable.

5. Tripods - Aureday 74 Camera Tripod ($36.99)

It would help if you had a tripod to shoot stable podcast videos. A tripod is a support tool that will enable you to adjust your camera height, movement, and stability to record a perfect video from any required angle. It is essential if you don’t have anyone helping you behind the camera.

6. Computers - ASUS VivoBook 15 F515 ($358.99)

A computer is just like a mastermind of the whole podcasting process. Yes, it’s where every other device is connected to, and you need it to edit the recorded podcast according to your requirements. Of course, any primary computer is perfect for the process. But if you’re looking to acquire one, the ASUS VivoBook 15 F515 is affordable.

7. Video Podcast Software - Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Your podcast gear setup isn’t complete without video podcast software. Yes, this one is also essential, as it’s required for performing podcast recording editing to spice up your videos. Wondershare Filmora is an ideal choice for anyone to edit podcast content with high quality!

Part 3. Build your set

Besides having a good quality camera and other podcast gear mentioned above, it’s also crucial to make your set look gorgeous. It makes your video podcast look more professional. Below are ideas for some techniques you can employ.

1. Depth & lighting

To make a professional-looking video podcast, you need to add as much depth as possible. So yes, there should be enough distance between you and the background (don’t be too close or too far). However, if this is impossible because you have a small space, good lighting should spice things up. Godox SL -150 is one perfect choice that you can opt for.

2. Make your background interesting

Your background shouldn’t just be left alone. It would be best to put up some fascinating stuff that will blend with the podcast’s theme and make the video look more admirable. For example, if your podcast discusses relationships, you should have a background that suits the topic.

3. Declutter

It’s never a good idea to leave unnecessary items in the background because that makes it look messy. Also, it may compromise everything you’ve done to spice it up. So, after you finish putting up an exciting background, take a few minutes to inspect the lighting, the elements, and lots more. Then, ensure it’s clean and tidy.

Part 4. Create a collaborative doc

Creating a collaborative doc is also essential for making a podcast. You might ask: “what is a collaborative doc?” Well, it’s where you jot down information on the following;

• Niche or Topic
• Brand name
• Format for the Show and each of the Episodes
• Intro and Outro Music
• Create a Cover Art
• Ideas to record the first podcast

Part 5. Create your show

Now that you have a perfect plan and setup, the next thing is to start the show. But first, what format have you chosen for your first show? Is it the static image recording? The remote interview recording? The in-studio recording? or interview & b-roll recording? Not sure of which format to start with? Worry less. We’ll walk you through the steps of the process for each process. Just keep reading;

Method 1: Static Image Podcast Recording

It is the simplest way to record a video podcast. You don’t necessarily have to show your face. Instead, record an audio podcast, then convert its file into a video file and add a static image to the background to keep playing as the viewer is listening.

You need video editing software to create this kind of video podcast - Filmora is a perfect choice. However, keep in mind that this kind of video podcast is usually less engaging, only that you’ll be able to publish it on various video platforms.

Equipment Required:

• Video editor - Filmora
• Computer

Method 2: In-studio Podcast Recording

Unlike static image recording, this kind of video podcast requires you to show in the video. It involves capturing the conversation between you and a guest or your colleague from a perfectly set up studio.

Equipment required:

• Camera
• Microphone
• Tripod (if you have nobody to stay behind the camera)
• Computer
• Headphones
• Video editing software - Filmora

Method 3: Remote Interview Podcast Recording

It is just like a live-stream podcast. It involves recording multiple speakers who are not in the same room as you. This kind of video podcast is reliable when you intend to shoot online interviews with guests across the country.

Equipment Required:

• Software that supports capturing multiple webcams. An example is Riverside.
• Microphone
• Computer
• Video Editor - Filmora

Part 6. Edit your video podcast

After creating your show, the next thing is to edit your video podcast to make it look worthy when you publish it on any platform. But for this operation, you need powerful video editing software like Filmora.

Filmora is an efficient video editor with many excellent features, including audio recording, audio effects, speech-to-text, and many more. Also, it allows users with any level of experience to create nice-looking videos using these features. With Filmora, you can;

• Record high-quality podcasts with no quality loss.
• Edit podcast videos with over 1,000 stunning effects and elements.
• Add subtitles in different languages, fonts, and formats for your podcast.
• Publish podcast videos directly to platforms like YouTube and Vimeo.
• Edit audio efficiently with audio denoise, auto beat sync, silence detection, etc.

Here is how to use Filmora to edit a video podcast

Step1 Download and Install Filmora software on your computer

Step2 Create a New Project

You can launch the Filmora app and click Create New Project.

Step3 Upload footage

Click the import button to upload your podcast video, then drag-n-drop it to the timeline.

Step4 Edit Podcast

Right-click the podcast video clip from the timeline > choose Edit Properties. Then, in the pop-up window, tick the checkbox next to Ducking and use the appropriate buttons to adjust the Fade in, Fade out, and pitch.

Step5 Use Speech-to-text

To convert your podcast voiceover into readable text, right-click on the podcast clip from the timeline and select Speech-to-text from the pop-up list.

Select the Language you wish to convert the voiceover to click OK to proceed.

Step6 Add Video & Audio Effects

To add video and audio effects to your podcast, you just need to click Effects from the top side of the screen. Then, click an option from the left side of the screen and select the effect you’d like to use in your video. After that, drag-n-drop the effect to the timeline.

Step7 Preview and Save Video

Finally, play the clip to preview the edited podcast and use the Export button at the top of the screen to save it to your computer.

For more detailed video podcast recording steps with Filmora, we advise you to refer to this video Record Podcast on Filmora

Part 7. Upload your video podcast

Firstly, you need a video platform to upload your show. Some of the excellent options you can find in the industry include YouTube, RSS, Spotify, Vimeo, Riverside.fm, and many others. Also, you can upload the show to video platforms like YouTube, Vimeo, etc. To upload the podcast video to a platform like YouTube, you just have to do the following;

Step1 Open YouTube’s official website and create or login into your account.

Step2 On the new interface, click Create New from the top-right corner and choose Upload Video.

Step3 Next, click Select Files and upload the podcast video.

Step4 Once the upload is complete, adjust the editing/settings according to your requirements and publish your video to complete the operation.

Part 8. Share and promote your video podcast

Most people think the final phase of making a video podcast is uploading to a video platform, but you still have to share and promote your content on different platforms. Nevertheless, it will help get the podcast to a wide range of audiences.

Thankfully, a video podcast allows you to upload a short clip of your show to different social media platforms like Instagram, TikTok, Twitter, etc. With this, your show will become more accessible across various platforms, thus increasing your show’s engagement. Honestly, it’s a win-win!

The Bottom Line

There you have it! Just like that, you’re ready to be a part of the top-rated video podcasters you can ever think of. With all that’s discussed in the article, we believe you can now focus on creating valuable and engaging content for your audience.

However, as you start to record video podcasts, we advise you to invest in the right marketing tools to help you gain more attraction in the industry.

Free Download For macOS 10.14 or later

Your podcast gear setup isn’t complete without video podcast software. Yes, this one is also essential, as it’s required for performing podcast recording editing to spice up your videos. Wondershare Filmora is an ideal choice for anyone to edit podcast content with high quality!

Part 3. Build your set

Besides having a good quality camera and other podcast gear mentioned above, it’s also crucial to make your set look gorgeous. It makes your video podcast look more professional. Below are ideas for some techniques you can employ.

1. Depth & lighting

To make a professional-looking video podcast, you need to add as much depth as possible. So yes, there should be enough distance between you and the background (don’t be too close or too far). However, if this is impossible because you have a small space, good lighting should spice things up. Godox SL -150 is one perfect choice that you can opt for.

2. Make your background interesting

Your background shouldn’t just be left alone. It would be best to put up some fascinating stuff that will blend with the podcast’s theme and make the video look more admirable. For example, if your podcast discusses relationships, you should have a background that suits the topic.

3. Declutter

It’s never a good idea to leave unnecessary items in the background because that makes it look messy. Also, it may compromise everything you’ve done to spice it up. So, after you finish putting up an exciting background, take a few minutes to inspect the lighting, the elements, and lots more. Then, ensure it’s clean and tidy.

Part 4. Create a collaborative doc

Creating a collaborative doc is also essential for making a podcast. You might ask: “what is a collaborative doc?” Well, it’s where you jot down information on the following;

• Niche or Topic
• Brand name
• Format for the Show and each of the Episodes
• Intro and Outro Music
• Create a Cover Art
• Ideas to record the first podcast

Part 5. Create your show

Now that you have a perfect plan and setup, the next thing is to start the show. But first, what format have you chosen for your first show? Is it the static image recording? The remote interview recording? The in-studio recording? or interview & b-roll recording? Not sure of which format to start with? Worry less. We’ll walk you through the steps of the process for each process. Just keep reading;

Method 1: Static Image Podcast Recording

It is the simplest way to record a video podcast. You don’t necessarily have to show your face. Instead, record an audio podcast, then convert its file into a video file and add a static image to the background to keep playing as the viewer is listening.

You need video editing software to create this kind of video podcast - Filmora is a perfect choice. However, keep in mind that this kind of video podcast is usually less engaging, only that you’ll be able to publish it on various video platforms.

Equipment Required:

• Video editor - Filmora
• Computer

Method 2: In-studio Podcast Recording

Unlike static image recording, this kind of video podcast requires you to show in the video. It involves capturing the conversation between you and a guest or your colleague from a perfectly set up studio.

Equipment required:

• Camera
• Microphone
• Tripod (if you have nobody to stay behind the camera)
• Computer
• Headphones
• Video editing software - Filmora

Method 3: Remote Interview Podcast Recording

It is just like a live-stream podcast. It involves recording multiple speakers who are not in the same room as you. This kind of video podcast is reliable when you intend to shoot online interviews with guests across the country.

Equipment Required:

• Software that supports capturing multiple webcams. An example is Riverside.
• Microphone
• Computer
• Video Editor - Filmora

Part 6. Edit your video podcast

After creating your show, the next thing is to edit your video podcast to make it look worthy when you publish it on any platform. But for this operation, you need powerful video editing software like Filmora.

Filmora is an efficient video editor with many excellent features, including audio recording, audio effects, speech-to-text, and many more. Also, it allows users with any level of experience to create nice-looking videos using these features. With Filmora, you can;

• Record high-quality podcasts with no quality loss.
• Edit podcast videos with over 1,000 stunning effects and elements.
• Add subtitles in different languages, fonts, and formats for your podcast.
• Publish podcast videos directly to platforms like YouTube and Vimeo.
• Edit audio efficiently with audio denoise, auto beat sync, silence detection, etc.

Here is how to use Filmora to edit a video podcast

Step1 Download and Install Filmora software on your computer

Step2 Create a New Project

You can launch the Filmora app and click Create New Project.

Step3 Upload footage

Click the import button to upload your podcast video, then drag-n-drop it to the timeline.

Step4 Edit Podcast

Right-click the podcast video clip from the timeline > choose Edit Properties. Then, in the pop-up window, tick the checkbox next to Ducking and use the appropriate buttons to adjust the Fade in, Fade out, and pitch.

Step5 Use Speech-to-text

To convert your podcast voiceover into readable text, right-click on the podcast clip from the timeline and select Speech-to-text from the pop-up list.

Select the Language you wish to convert the voiceover to click OK to proceed.

Step6 Add Video & Audio Effects

To add video and audio effects to your podcast, you just need to click Effects from the top side of the screen. Then, click an option from the left side of the screen and select the effect you’d like to use in your video. After that, drag-n-drop the effect to the timeline.

Step7 Preview and Save Video

Finally, play the clip to preview the edited podcast and use the Export button at the top of the screen to save it to your computer.

For more detailed video podcast recording steps with Filmora, we advise you to refer to this video Record Podcast on Filmora

Part 7. Upload your video podcast

Firstly, you need a video platform to upload your show. Some of the excellent options you can find in the industry include YouTube, RSS, Spotify, Vimeo, Riverside.fm, and many others. Also, you can upload the show to video platforms like YouTube, Vimeo, etc. To upload the podcast video to a platform like YouTube, you just have to do the following;

Step1 Open YouTube’s official website and create or login into your account.

Step2 On the new interface, click Create New from the top-right corner and choose Upload Video.

Step3 Next, click Select Files and upload the podcast video.

Step4 Once the upload is complete, adjust the editing/settings according to your requirements and publish your video to complete the operation.

Part 8. Share and promote your video podcast

Most people think the final phase of making a video podcast is uploading to a video platform, but you still have to share and promote your content on different platforms. Nevertheless, it will help get the podcast to a wide range of audiences.

Thankfully, a video podcast allows you to upload a short clip of your show to different social media platforms like Instagram, TikTok, Twitter, etc. With this, your show will become more accessible across various platforms, thus increasing your show’s engagement. Honestly, it’s a win-win!

The Bottom Line

There you have it! Just like that, you’re ready to be a part of the top-rated video podcasters you can ever think of. With all that’s discussed in the article, we believe you can now focus on creating valuable and engaging content for your audience.

However, as you start to record video podcasts, we advise you to invest in the right marketing tools to help you gain more attraction in the industry.

Want to Make a Fun and Cinematic Video with an Introductory Text Title? Learn the Stages of Editing with Filmora for This Effect Here

Have you ever seen videos on social media apps or movies and seen a video in text like the title as the intro? The highly appealing and unique style makes the video introduction stand out. Not to mention, it creates an illusion of almost-transparent titles that showcase the video playing in a subdued manner in the background, thereby showcasing a modern, funky intro.

Now, are you planning to create an effect such as that on your own video project? Worry not; you do not have to hire video editing experts at enormous costs or opt for a video editing course, to name a few. With Wondershare Filmora , you can create the effect at more than half the cost and effort. Let’s learn how that works.

1. Accessing the software

The first step to kickstart the whole process is downloading the software into your system. For this, visit the official website of Filmora and click on the Download button at the top of the page or the description. This will automatically download an installer for the app on your device.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

From the Downloads section of your Mac or Windows-based device in the browser, double-click on the installer. It will ask you to confirm the terms and conditions and press the Install button on the next pop-up prompt. Then will start the overall downloading process of the software into your device, and it will take some seconds, after which Filmora will automatically open to the homepage.

Click on the “Create New Project” button on the homepage, and that will launch the software to the editor window.

2. Add Sample Color

On the main editor window of Filmora, you have to go to the My Media section. From the drop-down list, click on the folder full of Sample Colors. Next, click on the black sample color option and drag it down to the editing timeline. Finally, drop it in the place of the Track 1 section on the timeline.

3. Put the Title tile into the video

After you add the sample color to the timeline, you have to click on the Titles tab from the top main toolbar of Filmora. Out of the options you find here, choose the Default Title. Then, hold it and drag the title template onto the Track 2 section of the editing timeline, and drop it in place.

Then, double-click on it to open the editing panel for the text. You will see a text field where you can update the title wording instead of “Your Title Here”. Then, you have to change the size of this title text to 280. Make sure to adjust the font style to whichever option you prefer, but typically a blocky style works. Click on the Bold icon to change the structure of the title text.

Scroll downward among the text editing parameters until you see the Text Spacing option. Whatever the default value here is placed as, you have to turn it to 10. After that, click on the OK button.

4. Take a Snapshot

After adjusting the size and dimension of the title you added, click on the Snapshot icon to take a screenshot of the Track 2 title clip that has been changed. Then, select both of the clips on Tracks 1 and 2 and remove them from the timeline.

5. Insert the background video

Next, go to the My Media tab again and choose the Project Media option. Right-click on the library section and tap on the Import button. This will open you to the device storage of your computer. From there, please search for the video clip you want to insert into your project as the main video background and import it into Filmora.

Then, when that is available in your media library section, hold it and drag and drop the clip onto the timeline in the Track 1 section.

6. Add the Black and White Effect

Move the playhead forward to the 15-second mark on the added clip in the timeline. Then, tap on the scissor icon to split this clip. Please tap on the excess amount of the video clip and delete it.

Following that, click on the Effects tab on the top toolbar of Filmora. Out of the list of various effects that you will find, tap on the Black and White category and choose the Willow effect. If you cannot find the Willow effect easily, you can directly search for it in the text search field above and select from there.

Then, drag the willow effect to the video clip in the timeline below, keeping a watch on the preview window. The effect will turn the video into its format of Black and White.

7. Add the Screenshot to the Edit

Again, scroll up to the My Media section and tap on the screenshot you created earlier. Then, drag it down onto Track 2 of the editing timeline. Then, use the playback to mark the beginning of the video two frames off of the beginning of the video. Then, move the clip to that position so that it starts from that point onward.

Next, move the playback to the 14-second mark and adjust the Track 3 clip to fit that section perfectly.

8. Use the Chroma Key Effect

Now, double-tap on the Snapshot clip and choose the Video tab. Activate the Chroma Key option and go to the color picker section. Choose the black color from the clip shown on the preview window.

You must now click on the Crop option from the function bar. On the top, you will get the option for Pan and Zoom. Click on it and shorten the visible bright window by dragging it towards the center. Move this cropped rectangle to an all-white position. This will determine the end point of the text to be shown at the starting position of the video.

Move the playhead ahead in the timestamp and again click on the Chroma Key button from the function bar. When it opens, click on the Chroma key option in the editor and change the edge thickness value to a -7 number.

9. Export the Clip

Once done, you need to export this clip. To do so, tap on the Export button at the top of the screen. On the Export page, change the name of the video to the intro title text and go to Settings to see its resolution condition. For the best effect, you should choose the higher bit rate of the file while exporting. After you are done, tap on the Export button.

Once the video gets exported, delete the screenshot clip you took from the timeline.

10. Add the Effect on the Video Clip

Double-click on the background video clip on the timeline to open the text editor window. Tap on the Effects tab in this section and remove the Willow effect from your video.

You must extend the video duration to 20 seconds in the lowermost editing window. After that, import the exported video clip from where you stored it after downloading.

11. Drop the Exported Video Version Next

Following this, you must import the video you exported into the timeline. For this, you have to click on the My Media section and go to Project Media. Then, right-click on the library section here and tap on Import. Choose the file and import it from the location where you saved it.

Then, drag and drop the file back into the timeline. Here, the next step for you is to adjust the playhead position for the new video clip. Move the play head to the 14th second and the 14th frame position to synchronize it with the Track 3 video clip.

Then, double-click on the video, and under the video tab, choose the Chroma Key option. Then, tap on the color picker and choose to add white color from the preview window. After this, select the Edge Thickness parameter on the editor window and increase it to a value of 1.5.

12. Render Preview and Export Final Intro

Once you are done, click on the Render Preview icon to watch how your edited video stands out. If you are unsatisfied with the outcomes, you can easily roll it back and make the changes. Export the file after you see the preview and are fully satisfied with the effect.

Conclusion

Following the steps outlined, you can create detailed and high-quality introductions on your videos in minutes. Try out the process and features on the software to create more effects and transitions, and play around with other dynamic title design ideas. Filmora has a complete list of title templates that you can also use.

Free Download For macOS 10.14 or later

From the Downloads section of your Mac or Windows-based device in the browser, double-click on the installer. It will ask you to confirm the terms and conditions and press the Install button on the next pop-up prompt. Then will start the overall downloading process of the software into your device, and it will take some seconds, after which Filmora will automatically open to the homepage.

Click on the “Create New Project” button on the homepage, and that will launch the software to the editor window.

2. Add Sample Color

On the main editor window of Filmora, you have to go to the My Media section. From the drop-down list, click on the folder full of Sample Colors. Next, click on the black sample color option and drag it down to the editing timeline. Finally, drop it in the place of the Track 1 section on the timeline.

3. Put the Title tile into the video

After you add the sample color to the timeline, you have to click on the Titles tab from the top main toolbar of Filmora. Out of the options you find here, choose the Default Title. Then, hold it and drag the title template onto the Track 2 section of the editing timeline, and drop it in place.

Then, double-click on it to open the editing panel for the text. You will see a text field where you can update the title wording instead of “Your Title Here”. Then, you have to change the size of this title text to 280. Make sure to adjust the font style to whichever option you prefer, but typically a blocky style works. Click on the Bold icon to change the structure of the title text.

Scroll downward among the text editing parameters until you see the Text Spacing option. Whatever the default value here is placed as, you have to turn it to 10. After that, click on the OK button.

4. Take a Snapshot

After adjusting the size and dimension of the title you added, click on the Snapshot icon to take a screenshot of the Track 2 title clip that has been changed. Then, select both of the clips on Tracks 1 and 2 and remove them from the timeline.

5. Insert the background video

Next, go to the My Media tab again and choose the Project Media option. Right-click on the library section and tap on the Import button. This will open you to the device storage of your computer. From there, please search for the video clip you want to insert into your project as the main video background and import it into Filmora.

Then, when that is available in your media library section, hold it and drag and drop the clip onto the timeline in the Track 1 section.

6. Add the Black and White Effect

Move the playhead forward to the 15-second mark on the added clip in the timeline. Then, tap on the scissor icon to split this clip. Please tap on the excess amount of the video clip and delete it.

Following that, click on the Effects tab on the top toolbar of Filmora. Out of the list of various effects that you will find, tap on the Black and White category and choose the Willow effect. If you cannot find the Willow effect easily, you can directly search for it in the text search field above and select from there.

Then, drag the willow effect to the video clip in the timeline below, keeping a watch on the preview window. The effect will turn the video into its format of Black and White.

7. Add the Screenshot to the Edit

Again, scroll up to the My Media section and tap on the screenshot you created earlier. Then, drag it down onto Track 2 of the editing timeline. Then, use the playback to mark the beginning of the video two frames off of the beginning of the video. Then, move the clip to that position so that it starts from that point onward.

Next, move the playback to the 14-second mark and adjust the Track 3 clip to fit that section perfectly.

8. Use the Chroma Key Effect

Now, double-tap on the Snapshot clip and choose the Video tab. Activate the Chroma Key option and go to the color picker section. Choose the black color from the clip shown on the preview window.

You must now click on the Crop option from the function bar. On the top, you will get the option for Pan and Zoom. Click on it and shorten the visible bright window by dragging it towards the center. Move this cropped rectangle to an all-white position. This will determine the end point of the text to be shown at the starting position of the video.

Move the playhead ahead in the timestamp and again click on the Chroma Key button from the function bar. When it opens, click on the Chroma key option in the editor and change the edge thickness value to a -7 number.

9. Export the Clip

Once done, you need to export this clip. To do so, tap on the Export button at the top of the screen. On the Export page, change the name of the video to the intro title text and go to Settings to see its resolution condition. For the best effect, you should choose the higher bit rate of the file while exporting. After you are done, tap on the Export button.

Once the video gets exported, delete the screenshot clip you took from the timeline.

10. Add the Effect on the Video Clip

Double-click on the background video clip on the timeline to open the text editor window. Tap on the Effects tab in this section and remove the Willow effect from your video.

You must extend the video duration to 20 seconds in the lowermost editing window. After that, import the exported video clip from where you stored it after downloading.

11. Drop the Exported Video Version Next

Following this, you must import the video you exported into the timeline. For this, you have to click on the My Media section and go to Project Media. Then, right-click on the library section here and tap on Import. Choose the file and import it from the location where you saved it.

Then, drag and drop the file back into the timeline. Here, the next step for you is to adjust the playhead position for the new video clip. Move the play head to the 14th second and the 14th frame position to synchronize it with the Track 3 video clip.

Then, double-click on the video, and under the video tab, choose the Chroma Key option. Then, tap on the color picker and choose to add white color from the preview window. After this, select the Edge Thickness parameter on the editor window and increase it to a value of 1.5.

12. Render Preview and Export Final Intro

Once you are done, click on the Render Preview icon to watch how your edited video stands out. If you are unsatisfied with the outcomes, you can easily roll it back and make the changes. Export the file after you see the preview and are fully satisfied with the effect.

Conclusion

Following the steps outlined, you can create detailed and high-quality introductions on your videos in minutes. Try out the process and features on the software to create more effects and transitions, and play around with other dynamic title design ideas. Filmora has a complete list of title templates that you can also use.

How to Start a Vlog

I’m Maya of Mayang Dyosa on YouTube channel, vlogger since 2017 and I started my vlogging career out of boredom. I give up my managerial career so that I can watch over my child. That’s the time I thought of videoing what I’m doing at home and uploading it to YouTube for me to watch all over again, I accidentally made the videos public and I was surprised that there were viewers. Until I continued to upload and others requested the video what they want to see on my channel.

How to Start a Vlog

Let us find out what you need to be a vlogger?

You need to be able to add value and focus to the topic. This means that you must tap onto your own experience and talk or showcase that through your vlogs. Do take note you need to ensure that whatever you are voicing out to your vlog is factual and justified. It is easy to others to verify your claims online these days, and the last thing you’ll want to be known for is vlogger who isn’t knowledgeable in his/her field. That is why you need to pick a topic or content that you can explain well and based on your experiences.

Here’s the step or tips on how to start to vlog

• Determine your vlogging Niche
• Create your YouTube channel
• Get the right vlogging equipment
• Shoot & Edit your First Vlog
• Publish and promote your vlog

Determine Your Vlogging Niche

1. Determine Your Vlogging Niche

You can refer to some popular vlogger or vlogging categories on YouTube, like gaming fitness, food, make-up travel etc., just picks the best that suits to your interest and experiences. The audience can easily understand what you want to show from your vlog when you have a clear niche, which will give you a greater chance of getting relevant audience to subscribe to your channel

Determine Your Vlogging Niche2

2. Create Your YouTube Channel

You can now create your YouTube channel through Gmail account on YouTube and its free. Make sure to create a unique name and do more customize to make it look like your channel and not someone else’s. You can put profile pictures and a banner to brand yourself and make your vlog channel stand out from the rest. Also you can add subscribe watermark that appears at the bottom right corner of your every video.

Create Your YouTube Channel

3. Get The Right Vlogging Equipment

If you want to start vlogging make sure to have vlogging equipment, smartphone with clear video and audio to start up will do, a camera tripod or selfie stick, also find a venue or a place where you can vlog without disturbance. Because when your start your first ever vlog, you will be a bit stuttering or you will have difficulty speaking in front of the camera and when there are people you will be ashamed to speak. Last a microphone to ensure you good and clear audio.

Get The Right Vlogging Equipment

4. Shoot And Edit Vlog

When all the equipment is ready you can now start recording your first video. Always make sure to create your intro to attract viewers, be yourself just do want you want to do or to say naturally as if your talking to a friend or a family. Focus on your topic and be true to all information you share to your audience. Don’t forget to have a good lighting and a clear audio so your audience understand what your video all about. And if you’re not comfortable you can try and practice many times. You can say anything and everything, because after that you can also edit and delete unnecessary ones.

5. Edit Vlogs

One of the most important of being a YouTuber or vlogger is on how to edit a vlog you can refer to my article tittle What is my best vlog editing software?

Tips: Editing is part of being a vlogger, you need to learn to enhance your videos so you can attract more subscriber. There are a lot of editing software that can be downloaded from google.

I recommend the best ending software that I personally used up until now is Wondershare Filmora.

This fort ware is good for the beginners, because this is easy to use and you will enjoy all the great features of this software. Filmora has so many tools that you can use to enhance your videos and be attractive to your viewers. This may help you create a quality, creative and unique video content.

Edit Vlogs

6. Publish And Promote Your Vlogs

It is very important for us to Publish and to Promote our video publicly so that many can see our hard-earned video.

There are many site where you can promote your video example. Facebook, Instagram, Twitter, Tikor etc. This sites always have many users and this is the best site to promote or to post your video content, just make sure to public your post, put link of your videos and a short description of the video so your viewer can easily understand what your video all about.

Tips: Remember when many people will notice your video, there are many ways you can get another big opportunity like, you can be a brand ambassador or some sponsorship for you channel.

Conclusion

Conclusion Ⅰ

Vlogging remains one of the most popular ways for creative to have their voices heard. in a short two to three minutes’ video, vloggers can not only showcase a skill or a product, but the can also educate their viewers with visual tips and tricks in their respective fields. For some vloggers, this has become a full time career.

Conclusion Ⅱ

Anyone can be a vlogger what is important is that you have a story to tell and a passion for your topic of interest. Starting out will be though, so you need the determination to see it through. For a lot of vloggers, the view counts at the start may be low, and some may give up at this stage. But if you can recognize your uniqueness and showcase that through your vlogs, your viewership and subscribers will steadily climb. Just be patient and enjoy every step of the way and always remember “Success Doesn’t happen overnight”.

Here’s the step or tips on how to start to vlog

• Determine your vlogging Niche
• Create your YouTube channel
• Get the right vlogging equipment
• Shoot & Edit your First Vlog
• Publish and promote your vlog

Determine Your Vlogging Niche

1. Determine Your Vlogging Niche

You can refer to some popular vlogger or vlogging categories on YouTube, like gaming fitness, food, make-up travel etc., just picks the best that suits to your interest and experiences. The audience can easily understand what you want to show from your vlog when you have a clear niche, which will give you a greater chance of getting relevant audience to subscribe to your channel

Determine Your Vlogging Niche2

2. Create Your YouTube Channel

You can now create your YouTube channel through Gmail account on YouTube and its free. Make sure to create a unique name and do more customize to make it look like your channel and not someone else’s. You can put profile pictures and a banner to brand yourself and make your vlog channel stand out from the rest. Also you can add subscribe watermark that appears at the bottom right corner of your every video.

Create Your YouTube Channel

3. Get The Right Vlogging Equipment

If you want to start vlogging make sure to have vlogging equipment, smartphone with clear video and audio to start up will do, a camera tripod or selfie stick, also find a venue or a place where you can vlog without disturbance. Because when your start your first ever vlog, you will be a bit stuttering or you will have difficulty speaking in front of the camera and when there are people you will be ashamed to speak. Last a microphone to ensure you good and clear audio.

Get The Right Vlogging Equipment

4. Shoot And Edit Vlog

When all the equipment is ready you can now start recording your first video. Always make sure to create your intro to attract viewers, be yourself just do want you want to do or to say naturally as if your talking to a friend or a family. Focus on your topic and be true to all information you share to your audience. Don’t forget to have a good lighting and a clear audio so your audience understand what your video all about. And if you’re not comfortable you can try and practice many times. You can say anything and everything, because after that you can also edit and delete unnecessary ones.

5. Edit Vlogs

One of the most important of being a YouTuber or vlogger is on how to edit a vlog you can refer to my article tittle What is my best vlog editing software?

Tips: Editing is part of being a vlogger, you need to learn to enhance your videos so you can attract more subscriber. There are a lot of editing software that can be downloaded from google.

I recommend the best ending software that I personally used up until now is Wondershare Filmora.

This fort ware is good for the beginners, because this is easy to use and you will enjoy all the great features of this software. Filmora has so many tools that you can use to enhance your videos and be attractive to your viewers. This may help you create a quality, creative and unique video content.

Edit Vlogs

6. Publish And Promote Your Vlogs

It is very important for us to Publish and to Promote our video publicly so that many can see our hard-earned video.

There are many site where you can promote your video example. Facebook, Instagram, Twitter, Tikor etc. This sites always have many users and this is the best site to promote or to post your video content, just make sure to public your post, put link of your videos and a short description of the video so your viewer can easily understand what your video all about.

Tips: Remember when many people will notice your video, there are many ways you can get another big opportunity like, you can be a brand ambassador or some sponsorship for you channel.

Conclusion

Conclusion Ⅰ

Vlogging remains one of the most popular ways for creative to have their voices heard. in a short two to three minutes’ video, vloggers can not only showcase a skill or a product, but the can also educate their viewers with visual tips and tricks in their respective fields. For some vloggers, this has become a full time career.

Conclusion Ⅱ

Anyone can be a vlogger what is important is that you have a story to tell and a passion for your topic of interest. Starting out will be though, so you need the determination to see it through. For a lot of vloggers, the view counts at the start may be low, and some may give up at this stage. But if you can recognize your uniqueness and showcase that through your vlogs, your viewership and subscribers will steadily climb. Just be patient and enjoy every step of the way and always remember “Success Doesn’t happen overnight”.

How Does the YouTube AI Algorithm Work

How Does the YouTube AI Algorithm Work - AI EXPLAINED

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

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