Adobe After Effects Review

Make cinematic films, movies, intros, and transitions. Delete people from clips. Start fires or create a foggy weather. With Adobe After Effects, the industry-standard motion graphics and visual effects software, you are able to take any idea and make it come to life. Animate titles, credits, and lower thirds. Begin editing from scratch or with presets available. Combine photos and video footage to create anything you can think of.

Choose amazing effects from hundreds of options, remove unwanted parts from the frame, people or objects, and make VR videos to push your audience into the action. This software lets professionals configure keyframes, allow them to create compositing operations. Features of Adobe After Effects include a content library, digital asset management, video rendering, data import/export, and much more. In this article we will give you a brief overview of what After Effects is, what it’s used for and by who and the overall experience!

With that said, let’s get started!

1. Speed and Stability

When talking about speed and stability, After Effects has the latest release packed with improvements. All the developers have focused themselves on speed and also performance. The team at Adobe have worked very hard to make this application more responsive and when we go along in this article, that can be seen in many ways

The main improvement which is immediately clear to all users, is the renewed preview playback optimization. What we noticed is that After Effects is creating the ram preview for your projects a lot faster. However, while working with the software for this article, we did find the user interface to be more responsive, the playback is way smoother, so is it a lot more stable overall.

While using shape layers, there was a significant improvement. A few expressions are a lot faster. This alone is worth upgrading to the latest version of After Effects.

2. User Interface

The After Effects interface is constructed up of four main parts. The Timeline panel, the Project panel, the Composition panel and the Effects panel.

The Timeline Panel

In the Timeline panel, you edit all the footage and clips to create your rough cut. You can find the Timeline panel on the bottom of the workspace.

The Project Panel

It’s pretty straightforward that in the Project panel you import your footage and create your project. This is located on the top left of the standard After Effects workspace.

The Composition Panel

The Composition panel is where you will see the final product. This is located in the middle of your workspace.

The Effects Panel

In order to make creative changes to your video, use the preview, audio, effects, and Preset Panels. These panels are located on the upper right area of your workspace, each one also has its dropdown.

3. Learning Curve

The learning curve for After Effects depends on your background, the best way to find out if you like it is starting a free trial. Go through some tutorials online or paid courses. You’ll also want to spend time with the User Guide. The Search Help field in the top right corner provides you an easier search for answers to most questions that you have. Speaking of YouTube and online learning, most of the video tutorials you will find have been created by people that are experienced in After Effects and know their way around it.

4. VFX

There’s a time-period when video editors require strengthening their skills, calling it imperative software for improving editing skills is nowhere near an exaggeration. it really helps prospective professionals improve their learning experience through visual effects, camera tracking, text animation, motion tracking, color grading, etc. All of these methodologies do help in improving the VFX learning process in the long run.

Video editing happens to be a crucial part of film production. Making videos in a fantastic process can indulge in building professional videos via motion graphics animation. This is where Adobe After Effects become an excellent learning tool.

5. Motion Graphics

Motion graphics can sound quite scary. It’s a new term for a specific genre of animation. Motion graphics is the intersection between animation and graphic design. These are purpose-driven visual aspects with the goal of showing information to the viewer through the use of animated graphics or text. Sometimes they include voice-overs narrating what the text or graphics are showing. Where it gets a little complex is that the more popular the term motion graphics becomes, the more people are misaligning animations to it. They need to represent information and illustrate the idea to the viewer clearly, so they do that using animation and motion graphics.

6. Titles and Outros

Adobe released a new combination of features for you. For Adobe Stock: Graphics templates. Those pre-made templates give you a super smooth way to discover new motion graphics within Premiere Pro, without needing to spend time creating titles, overlays, or animations from scratch. The world has digitalized, and videos often need visual aspects such as titles, lower thirds, to present information. The templates not only assist video editors increase the quality of the content by showing certain information, but they also give a strong visual touch to keep the viewer engaged throughout the video. The audience nowadays is a lot more sophisticated, meaning that motion graphics are a necessity in a driven media world.

Motion Graphics templates are valuable for video editors of all levels. For the beginning content creators, the templates offer great quality, ready-made footage to help their creative goal. They can explore and work on their skills. Motion graphics that are pre-made are an excellent way to express the vision and express inspiration to new opportunities.

So now that you are aware of what After Effects templates are, we can move on to the actual workflow, why it is important, and how to use it as efficient as possible.

7. Workflow

Whether you are using Adobe After Effects to create motion graphics, or composite realistic visuals, you usually follow the same workflow, you may repeat the process of adjusting layer properties, editing, and compositing until everything looks good. You can change any property of any element, such as position, opacity and size. Make use of motion tracking to stabilize footage so that it follows the motion from another clip, and so much more!

8. Rendering Speed

When it comes to exporting your project in After Effects, you don’t need to buy an expensive workstation. You can speed up your rendering process from your own laptop without investing too much and by using the following tips we have for you below!

Tip #1: Enable Multiprocessing

What exactly is multiprocessing? That is when After Effects uses multiple cores from your CPU to export multiple frames at once. If your processor has one or more cores, you can enable this feature to reduce your rendering time. We want to mention that you need to check whether or not this option is turned on. Once enabled, you’ll see a great decrease in export time.

To enable Multiprocessing, navigate to Preferences > Memory & Multiprocessing. Then you click the check box next to ‘Render Multiple Frames Simultaneously’ and remember also to adjust the settings that you need.

Tip #2: Optimize Your RAM Usage

The RAM memory inside your workstation can be used to write and read data at a lot higher speeds than regular hard drives and portable drives. Configuring your RAM in a system is one of the easiest upgrades for better performance. Giving you affordable solutions for both desktop and laptop systems, the RAM memory upgrade does not require a lot of knowledge. The more RAM you allow applications to use, the higher the performance you will get out of it.

It also shows a noticeable increase in rendering speed. When the export time in your work is longer than needed, look at your RAM memory and see if you can make the necessary changes or upgrades.

Tip #3: Use the Media Encoder

Let’s talk about the Media Encoder. It’s the software that comes up with Adobe Creative Cloud products such as After Effects and Premiere Pro to simplify the export process. You can easily render your project from After Effects to Adobe Media Encoder and begin the project render process from that point on. The Media Encoder will increase your rendering performance and will significantly decrease rendering time.

Tip #4: Disable Ray-Traced 3D

The included After Effects Ray-Traced 3D feature enables you to produce 3D models within After Effects without any struggle. Calculating all the motions and visual graphics is such a heavy process for your workstation. When you disable raytracing, you will get a faster export time. By looking that ‘Classic 3D’ is checked instead of ‘Ray-Traced 3D’ from your composition preferences, you can speed your rendering speed up to 50%. Isn’t that incredible?

Tip #5: Activate GPU Exporting with Cuda Acceleration

Exporting your videos with GPU rather than CPU will increase the efficiency of your render process. The export length will decrease a whole lot when you activate Mercury GPU Acceleration, also known as ‘CUDA’ from the ‘Project Settings’.

After Effects doesn’t really require CUDA features from a special kind of Nvidia GPU. Only the GPU accelerated 3D renderer, that is based on the raytracing algorithm, requires that. The other GPU features are running on any GPU that meets the basic minimums, including Intel and AMD GPUs.

9. System Requirements for Windows

These are the minimum specifications needed to use After Effects on PC:

OS: Windows 10 (64-bit) versions 1909 and later, or Windows 11

CPU: Intel or AMD Quad-Core Processor (Intel i5 and i7 will do the job)

RAM: 16 GB

Monitor resolution: 1280 x 1080

An internet connection

Free storage: 15 GB

GPU: Minimum 2 GB of VRAM

10. System Requirements for macOS

OS: macOS 10.13 or later

RAM: 16 GB

CPU: Intel and Apple Silicon (Rosetta2 Supported) Quad-Core Processor

GPU: 2GB of VRAM

Monitor resolution: 1440×900

Free storage: 15 GB

An internet connection

11. Keyboard Shortcuts

You can work visually when you configure your keyboard shortcuts with the visual keyboard shortcut editor within After Effects. You can use the keyboard user interface to show the keys that have been assigned to shortcuts, the available keys for assignment, and edit assigned shortcuts to make your workflow even easier.

The keyboard layout:

This is a representation of your physical keyboard where you can see which keys have been assigned a shortcut, and which are available.

Command list:

The list displays all the commands that can be assigned shortcuts.

Key modifier list:

This list shows you all the modifier combinations and assigned shortcuts associated with the key you select on your physical keyboard.

After Effects does not allow you to reassign the following keys:

• A
• AA
• E
• EE
• F
• FF
• L
• LL
• M
• MM
• P
• PP
• R
• RR
• S
• SS
• T
• TT
• U
• UU

12. Should You Buy It?

Well first, you cannot buy After Effects, Premiere Pro or other software from Adobe. You have to rent them by paying monthly. After Effects is primarily a compositing and graphics software. Premiere is primarily a video editing program. In the case of After Effects and Premiere Pro, it’s not really an either/or. They’re both software with different purposes. After Effects is a lot more powerful and essentially showcases most of Premiere’s functionality, but according to our experience, the Premiere Pro interface and workflow is way more superior for video editing.

Premiere Pro is essentially built around its timeline, the region where you cut your video clips and drag and place them into your appropriate sequence. Hollywood filmmakers and professional YouTube content creators are using Premiere Pro to edit high-performing content and award-winning films. The software is very intuitive and easy for beginners to start with.

Are going to work with After Effects to create an income? Or are just going to use it for a hobby? It’s crucial to mention that question because Adobe After Effects is not something that is cheaply available. You will be investing much money on the program, and if you are working to use the software, paying a good amount, and earning nothing in return, then you might want to shift to another alternative which would cost you less. For instance, let’s assume you are using the application to earn an income, and have a few low-paying clients. In such a situation, you will have to rethink your options of software and analyze whether what you are paying in comparison to what you are getting is enough for you or not. We all are different individuals and have different preferences. Once we can see what is more important to us, or what is our need at this moment, then we will be able to judge the worth of purchasing Adobe After Effects better.

Are you going to use After Effects to earn an income? Or are just using it as a hobby? It is very important to address this question because Adobe After Effects is not something cheaply accessible. You will be investing a lot of money into this software, if you are using the software while paying a good amount and earning nothing in return yet, then you could shift to a different alternative which will cost you a lot less. Let’s say you are using After Effects to earn an income and have some low-paying work. In that case, you will have to reconsider your options of video editing software and look at whether what you are paying in comparison to what you are getting is possible for you. When we can see what is more important to us, we will be able to see the worth of buying After Effects.

Did you previously use After Effects or are you new to the program? The return that you will get using Adobe After Effects, depends on how good you know how to work with the options, functions and features in the software.

The Bottom Line

So summing it all together, Adobe After Effects takes care of all your assets and creates a final product, considering that After Effects is usually an asset-generation tool. Most video editors complete their projects in After Effects non-stop. It’s excellent for making visual videos come to life.

AE version 22.3 is very impressive. Giving you a wealth of new features created to make VFX editing a lot faster and easier. Offering new features on a regular basis, improving their subscription model making it more attractive. Especially if you’re a professional editor and designer.

Once you get comfortable with Adobe After Effects, you learn how to dynamically combine After Effects compositions to your Premiere projects. You are able to access both assets at the same time if needed!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Best Jump Cut Editing Tricks

The jump cut is more common than ever, from YouTube to movie montages. A jump cut is a method for transitioning from one shot to another without including any interstitial video. A jump cut is a cinematic technique when the editor abruptly cuts from one shot to another without any discernible transition.

When filmmakers wish to display someone’s views or ideas without having to invest time and money in recording them, for example, this may be utilized for creative effects. Learn all there is to know about jump cuts in the next paragraphs, including their history, how to create one, how to edit one, and how to utilize one in your next social media video.

Part 1: What is Jump Cut in Films?

To produce a smooth viewing experience, the director, editor, and cinematographer collaborate. Certain cuts have the power to startle a viewer out of this experience and remind them that they are watching a movie. The term “jump cut” refers to one of these cuts. Jump cuts are often discouraged in cinema, yet there are efficient methods to use them to provide the greatest narrative possible.

In video editing, a jump cut is the transition between two images of the same topic taken from the same or comparable angles and at two distinct times. This gives the impression that the action is ‘jumping’ ahead in time.

Most of the time, you want your videos’ cuts to flow seamlessly. This offers continuity and a nice watching experience for your viewers. Although it’s one of the most fundamental editing procedures, doing it correctly requires a bit more experience and ability. Let’s thus try to make your jump cut technique even better.

Part 2: 10 Most Shocking Jump Cuts in Film History

1. City of God

With the combination of jump cuts, repetitive action, frantic montage, and a final bullet time graphic match wipe, the opening sequence of City of God drives the viewer into the pulse of the music and the violence in Rio. This seems like a prescription for catastrophe, yet it works in City of God. The screen is made electrified.

The chicken forces the characters to cross paths, which causes the two scenes to collide. Rezende now captures Rocket and Liz’s expressions in slow motion, resulting in a dramatic scene. After a circular pan-centering Rocket, which melts into a different moment of ten years ago, the shot comes to a close.

2. The Ring

In the pivotal scenes of “The Ring,” director Gore Verbinski used a jump cut to give the impression that Samara Morgan, the ghost, moves quickly around the room. By deleting or including anything in the frame, which is unsettling for both characters and viewers, this is a tried-and-true method of increasing the number of scares.

Jump cuts may also be distracting if done improperly or inappropriately, even though they are often intended to confuse or surprise the audience. There is a time and place for the method, even if a jump cut is far from the sole tool in the video editor’s toolbox.

3. Juno

In the movie Juno, director Jason Reitman portrays the tale of a young adolescent who becomes pregnant and ultimately gives her kid up. Each leap represents a new stage in the character’s development as a result of this life-changing experience. Jump cuts in Jason Reitman’s comedy-drama Juno depict the youthful heroine’s journey both physically and mentally.

Jump cuts are a technique used by Reitman to convey both the passage of time and the changes in Juno’s life. like visiting the adoptive parents or getting regular checks at the doctor. You might think of each jump cut as one of the five phases of grieving. In the last chapter, “summer,” Juno has a better understanding of what she is giving up and how it will impact both her life and everyone else’s.

4. Samara Kills Noah the Ring

It’s a tremendously imaginative and horrifying conclusion after a whole film’s worth of very subtle build-up that couldn’t be farther from the really low expectations U.S. horror remakes often attract. Gerbinski cleverly arranges for Samara to “jump cut” in front of Noah while still flashing with TV static, shocking him and causing him to trip and fall.

It’s fair to say that American horror films tend to rely on lazy jump scares, created by quick-cut images and loud sound effects, and that typically goes double for cynical state-side remakes of foreign language horror hits. However, Gore Verbinski’s surprisingly stylish and moody 2002 remake of The Ring makes clever use of jump cuts during a crucial climactic scene to fully hammer home the terror of the film’s spectral, black-haired antagonist Sam

5. Dan’s Corpse – The Birds

Instead of using a single cut or even zooming on Dan’s disfigured face, Hitch chooses to use two jump cuts that each bring us a little bit closer to Fawcett’s face.

When seen now, it is a straightforward yet shocking effect, but in 1963, it was unquestionably genuinely horrifying. It was just one more of his many deliberate choices to depart from established cinematic norms. Although the jump cut is a simple editing method by today’s standards, it was far less popular in earlier times, as seen by its skillful and startling use in Alfred Hitchcock’s great 1963 horror film The Birds.

6. Taking A Ride – Breathless

According to the Director Pierre Rissient, the jump cut technique was unplanned and developed out of a pressing necessity to trim Breathless from two and a half hours down to ninety minutes. The best example of this is when Patricia and Michel are driving about in their automobile, and Godard cuts between identical pictures of Patricia to show time passing while also heightening the urgency of the story of the couple on the run in the movie.

The significance of this sequence is that it dismantled rules for how a scene might be put together, despite the fact that it seemed absolutely primitive in retrospect. Not every movie that uses a jump cut in a dramatic or unexpected way must be in the horror category.

7. Charlie’s Head Hereditary

It’s one of the strangest and really unsettling jump cuts we’ve seen in recent memory, and it definitely deserves the surprisingly intricate gore display that it has. One of the most eerie and masterfully orchestrated horror movies of the decade, if not the whole 21st century, is Ari Aster’s Hereditary. Aster turns his attention to Peter, who is gazing out into the horizon, just as Annie can be heard screaming in agony, having found Charlie’s corpse in the garage.

While Annie’s screams can still be heard, the editor jump cuts from Peter’s face to Charlie’s severed, mangled head by the side of the road as it is being eaten by insects. After bringing his sister’s headless corpse-filled automobile home, a terrified Peter parks it and gets into bed.

8. Human Evolution in a Single Cut 2001: A Space Odyssey

This brief clip illustrates how man evolved from the monkey to the contemporary day, where we had been to space. In this brief sequence, which depicts the origins of modern man, new technology that has evolved over millions of years is dramatically upgraded.

The sequence includes a jump cut as the bone, a weapon of prehistoric man, travels through the air. Then, the picture jumps forward by nearly a million years, and the bone is replaced by a spacecraft with a like form.

9. Dr Erin Mears’s Death Contagion

In the masterpiece Contagion, the jump cut clustering that is seen experimentally is produced by the model. Afterward, leap intensities mean-revert until the next jump. But more crucially, Contagion vividly captures the danger of widespread fear, prejudice, and disinformation during a pandemic, particularly when it comes to social media and the internet.

In this shocking edit in film history, the editor made it all feasible by using a jump cut. Regardless of how realistic Contagion seems, it should still be seen as a work of fiction.

10. The Jump Cut as a Special Effect the Haunted Castle

Whether a visual effect is created by hand or with a computer, selling it needs a community. The same is true for editing as well. In some cases, the visual impression is really the cuts. The modest cut is the most basic and traditional visual effect in movie magic. The method really dates back to early filmmakers and cinematic illusionists.

Amazed by the unexpected outcome, using a cut that has been deftly snuck into a whip-pan, two shots may be combined with full-scale sets and miniatures. A progressive makeup effect, such as the notorious metamorphosis in The Haunted Castle, may likewise be covered up using cuts.

Part 3: How do We Use Jump Cuts Today?

The viewing experience is impacted differently by various editing methods. Jump cuts may be helpful for video editing in filmmaking since they highlight just the most important elements of a story while also indicating the passage of time. The jump cut is now often used in music videos, vlogs, and YouTuber material, making it a preferred option for creators of online content.

Today’s movies often use “jump cuts,” particularly as the number of horror movies produced has increased. The use of jump cuts makes the picture highly unsettling. One editing method, the jump cut, is still as effective now as it was back when pictures were stitched together and celluloid was cut with a razor blade. It is a well-liked method of video editing that is often used to indicate the passage of time, highlight an emotion, or heighten tension.

The shots did not quite run in a fluid session in the early phases of filming to provide the audience with a steady view of the screen. Instead, there were “jumps” in the movie, and the forward return was partially omitted. This “jump shot” idea may be compared to the expression. Today, however, despite all of the technological advancements we have at our disposal, movie makers and producers are attempting to recreate the look.

Part 4: Top 9 Editing Tools to Smooth Over Jump Cuts

Even more of a barrier than the difficulty of acquiring a new talent is often the expense of video editing software. Consider using free video editing software to get started if you are unsure of how to spend your money or even whether you want to.

On PC

1. Filmora Video Editor

Supported Platforms: Windows and Mac

Description: Both Windows and Mac are compatible with the app. Trimming, transitions, overlays, and other basic video editing features are available. It does not, however, include several cutting-edge capabilities, including as motion tracking and multicam. After launching the software to edit jump cuts, you may also choose the other options that best suits your requirements including the multi-layer effects and elements.

A freemium video editing program largely geared at novices is Wondershare Filmora. There are a ton of filters and over-effects included with it, and they can work true jump cut magic on your films. A considerable number of functions are available in the free edition, however; videos are exported with the Filmora watermark, which must be removed by upgrading to the pro version. A huge library of drag-and-drop transitions, effects, and titles are among the many creative tools and production elements included in the application. Another feature is an intro designer with hundreds of themes.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Key Features:

• People who wish to learn jump cuts will find this extremely helpful.
• Support for 4K editing and GIFs
• Effects for camera shaking, noise reduction, and reversing the color
• Free to use elements and transitions to make jump cuts look epic.

2. Windows Movie Maker

Supported Platforms: Windows

Description: For those who want to go back to the fundamentals, Windows Video Editor, a built-in editor from Microsoft, is a useful program. It’s fantastic for quickly editing brief video footage that you need available right away. While it includes the fundamental editing capabilities like cropping, cutting, and adding text or music, Windows Video Editor is more of a picture editor. The free Video Editor program, which comes with Windows 10 and later, is useful for simple video editing.

No editor simplifies the process more, whether trimming home movies or creating YouTube videos that go popular. You won’t have any trouble using this tool, even if you’re a newbie. The user interface is quite simple to use. All the capabilities and resources you need to edit your films are easily accessible.

Pros

• Auto-movie features for cutting your video clips into bespoke lengths
• Adding music, titles, and credits is simple using the animation tab.
• portion of 3D effects with little modification

Cons

• Certain playback choices eliminate special effects.
• Jump Cuts & Picture in Picture may be challenging
• a resource-intensive program

3. Adobe Premiere Pro

Supported Platforms: Windows and Mac

Description: A timeline-based video editor called Adobe Premiere Pro was created by the renowned Adobe Systems. It features a wide range of video editing tools, including the Ripple Edit, Rolling Edit, and Slip Tools. It’s a wonderful option for YouTubers because of features like Multiple Sequence Support, Multi-Camera Editing, Time Remapping, Color Correction Tools, and Audio Mixer Interface.

The program has a user-friendly interface and runs on both Windows and Mac. Its responsive user interface aids in achieving peak performance. Beginners may find working with it a bit confusing, but the good news is that there are many tutorials available. The timeline-based video editing program in the Creative Cloud is called Adobe Premiere Pro. Programs for web development and graphic design are among the other Adobe CC products. It has several fantastic capabilities, like the capacity to automatically color-correct your video, create multi-camera sequences, include audio effects, and more.

Pros

• Excellent capabilities for editing videos
• Capable of handling big tasks
• Renowned color-matching and correcting tools

Cons

• High system specifications
• Demands a pricey subscription
• If you are new to video editing, learning Premiere might be difficult.

4. VEGAS Pro

Supported Platforms: Windows

Description: Vegas Pro is a video editing program that is well-liked by seasoned video amateurs since it falls short of being professional software but isn’t the best choice for everyday users.

It provides a variety of tools and features that enable users to produce high-quality films. Vegas Pro may be difficult to learn, and it is not the most affordable video editing program. For it to function properly, a strong computer is also needed. So, Vegas Pro may not be your best choice if you don’t have a more recent PC.

Pros

• Direct YouTube upload
• Burning CD option available for films
• Color Rectification for Jump cuts

Cons

• Quite few cutting-edge features
• Outmoded UI
• Learning curve is there.

5. iMovie

Supported Platforms: Mac, iOS

Description: Apple-iOS based video editing software is available from iMovie, allowing you to begin editing on an iPhone or iPad and complete it on a Mac. iMovie is straightforward and offers a straightforward drag-and-drop interface to transfer files from your disk to your desktop, as many native Apple products do. It’s a simple approach to create effective films that can help your YouTube marketing efforts.

The basic capabilities of video editing software are included; however, the more complex functions are not very excellent. Any Mac user should check it out however since it is free. Apple makes the video editing program iMovie, which is compatible with iOS, macOS, and iPad OS devices. You may create 4K resolution videos using the program, which is free, straightforward, and simple to use.

Pros

• Choose from a variety of styles to include gorgeously animated titles and credits.
• Picture-in-picture and split-screen techniques may give your school report a broadcast vibe.
• Pick from 10 inventive video filters to give your videos a more dramatic feel.

Cons

• iMovie might be difficult to learn. Not “beginner user-friendly” is the layout.
• Due to its simplicity, iMovie cannot be considered a professional video editing program.
• Audio may sometimes spill into transitions.

6. Final Cut Pro X

Supported Platforms: Mac Only

Description: A popular editing program for GoPro footage, FINAL CUT PRO X’s desktop video editing software is offered in both a free and a paid version. Despite the free version’s fewer features, it still includes the full video editing suite, including a mask tool and chroma key functionality for green-screen video effects.

Final Cut Pro X is an effective option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also provides credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. If you have the money to splash out for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Pros

• picture filters that are simple to apply and resemble those on Instagram
• Masking tools for obscuring, distorting, or emphasizing certain components
• Tools for color correcting for a more professional appearance

Cons

• accessible for only one platform
• less settings for background animation

On iPhone

7. iMovie

With iMovie, you may work on your project interchangeably on an iPhone, iPad, or Mac thanks to the fact that data are maintained on Apple’s cloud. Additionally, iMovie is always being updated, so you can always anticipate new features and enhancements.

Key Characteristics:

• Support for 4K resolution, enabling users to produce movies with a cinematic quality
• Working on the same project from your iPad, iPhone, and Mac thanks to cloud storage
• Numerous studio-quality title animations for credits that look professional

8. Jumpcut

Anyone who wants to make high-quality videos without spending any money should consider Jumpcut, which has a ton of straightforward and user-friendly features, including 3D video editing and a sound effects library, to experiment with various video compositions and styles.

You can quickly and easily export your finished video to YouTube, Facebook, Google Drive, and other mobile devices after finishing your video editing with special effects, overlays, texts, and transitions.

Key Characteristics:

• Online publishing and sharing tools for social media that allow for instant video sharing
• a sizable collection of visual effects and video transitions for customizing videos
• Tools for optimizing videos, such stabilizing

9. VlogEasy

VlogEasy is a powerful HD video and photo editor with professional features that is one of the most well-known name brands among mobile video editing apps for creators. The free version grants access to many of the features and effects, but not all, in exchange for having to view in-app advertisements.

This free video editing program offers the simplest way to edit a video; you can cut, merge, and enhance videos on any device — even on your camera or smartphone — through its non-destructive processing, and you can quickly create a high-definition video. VlogEasy is a freemium video editor with all video editing features: cut video, trim video, crop video, merge video, edit video with music, edit video for YouTube, add stickers to video, add text to video,

Key Characteristics:

• Rapid and simple video trimming and deletion
• 4K video assistance
• A variety of video features

Part 5: How is a Jump Cut Used in Social Media Videos

Jump from your lodge to the Subtropical Swimming Paradise to Archery to exploring the forest - the possibilities are endless - using the Jump Cut in social media videos, it’s a unique way to capture all those experiences for you and your family to look back on later.

Jump Cuts on TikTok

Jump cuts are quite simple to master and apply to almost all of the other transitions. After shooting your first clip, change the subject or the action in preparation for shooting your second clip. Try to keep the new action or subject in the same position. The magic will happen in the edit, when you combine the clips.

Jump Cuts on Instagram

You will need a smartphone to film your jump cut and a tool to “edit” your video to help you put it all together. Once all your video clips are in order, the next step is to cut down each video to just your jumps. You need to crop the video as you land in the location and as you jump out. You will need to use Instagram to film your separate clips on your smartphone first, then put them together in Instagram Reels.

Part 6: Creative Ways to Jump Cuts Like a Pro

Jump cuts can enhance your videos’ quality, making them worthwhile to learn for any content creator who wants to use editing as a tool rather than a barrier.

Way 1: Add shots and cutaways

When it comes to integrating jump cuts, think about immersing your audience in the story. Jump cuts are the opposite of continuity editing. instead of a seamless and immersive progression, we create something that feels less natural by chopping up a single clip. If you need even more convincing, keep in mind that boosting your content will also improve the experience of your viewers. And focusing on that will make them keep coming back to your videos for the foreseeable future.

Way 2: Intentionally Using Jump Cuts

While this editing method does serve that purpose, a good jump cut is more of a stylistic choice, and stylistic choices are what make a film stronger as long as they are planned and integrated, rather than thrown together during editing. Of course, the added benefit is that you’ll likely get some advice on other types of cuts you can use in your videos.

Free Download For macOS 10.14 or later

Key Features:

• People who wish to learn jump cuts will find this extremely helpful.
• Support for 4K editing and GIFs
• Effects for camera shaking, noise reduction, and reversing the color
• Free to use elements and transitions to make jump cuts look epic.

2. Windows Movie Maker

Supported Platforms: Windows

Description: For those who want to go back to the fundamentals, Windows Video Editor, a built-in editor from Microsoft, is a useful program. It’s fantastic for quickly editing brief video footage that you need available right away. While it includes the fundamental editing capabilities like cropping, cutting, and adding text or music, Windows Video Editor is more of a picture editor. The free Video Editor program, which comes with Windows 10 and later, is useful for simple video editing.

No editor simplifies the process more, whether trimming home movies or creating YouTube videos that go popular. You won’t have any trouble using this tool, even if you’re a newbie. The user interface is quite simple to use. All the capabilities and resources you need to edit your films are easily accessible.

Pros

• Auto-movie features for cutting your video clips into bespoke lengths
• Adding music, titles, and credits is simple using the animation tab.
• portion of 3D effects with little modification

Cons

• Certain playback choices eliminate special effects.
• Jump Cuts & Picture in Picture may be challenging
• a resource-intensive program

3. Adobe Premiere Pro

Supported Platforms: Windows and Mac

Description: A timeline-based video editor called Adobe Premiere Pro was created by the renowned Adobe Systems. It features a wide range of video editing tools, including the Ripple Edit, Rolling Edit, and Slip Tools. It’s a wonderful option for YouTubers because of features like Multiple Sequence Support, Multi-Camera Editing, Time Remapping, Color Correction Tools, and Audio Mixer Interface.

The program has a user-friendly interface and runs on both Windows and Mac. Its responsive user interface aids in achieving peak performance. Beginners may find working with it a bit confusing, but the good news is that there are many tutorials available. The timeline-based video editing program in the Creative Cloud is called Adobe Premiere Pro. Programs for web development and graphic design are among the other Adobe CC products. It has several fantastic capabilities, like the capacity to automatically color-correct your video, create multi-camera sequences, include audio effects, and more.

Pros

• Excellent capabilities for editing videos
• Capable of handling big tasks
• Renowned color-matching and correcting tools

Cons

• High system specifications
• Demands a pricey subscription
• If you are new to video editing, learning Premiere might be difficult.

4. VEGAS Pro

Supported Platforms: Windows

Description: Vegas Pro is a video editing program that is well-liked by seasoned video amateurs since it falls short of being professional software but isn’t the best choice for everyday users.

It provides a variety of tools and features that enable users to produce high-quality films. Vegas Pro may be difficult to learn, and it is not the most affordable video editing program. For it to function properly, a strong computer is also needed. So, Vegas Pro may not be your best choice if you don’t have a more recent PC.

Pros

• Direct YouTube upload
• Burning CD option available for films
• Color Rectification for Jump cuts

Cons

• Quite few cutting-edge features
• Outmoded UI
• Learning curve is there.

5. iMovie

Supported Platforms: Mac, iOS

Description: Apple-iOS based video editing software is available from iMovie, allowing you to begin editing on an iPhone or iPad and complete it on a Mac. iMovie is straightforward and offers a straightforward drag-and-drop interface to transfer files from your disk to your desktop, as many native Apple products do. It’s a simple approach to create effective films that can help your YouTube marketing efforts.

The basic capabilities of video editing software are included; however, the more complex functions are not very excellent. Any Mac user should check it out however since it is free. Apple makes the video editing program iMovie, which is compatible with iOS, macOS, and iPad OS devices. You may create 4K resolution videos using the program, which is free, straightforward, and simple to use.

Pros

• Choose from a variety of styles to include gorgeously animated titles and credits.
• Picture-in-picture and split-screen techniques may give your school report a broadcast vibe.
• Pick from 10 inventive video filters to give your videos a more dramatic feel.

Cons

• iMovie might be difficult to learn. Not “beginner user-friendly” is the layout.
• Due to its simplicity, iMovie cannot be considered a professional video editing program.
• Audio may sometimes spill into transitions.

6. Final Cut Pro X

Supported Platforms: Mac Only

Description: A popular editing program for GoPro footage, FINAL CUT PRO X’s desktop video editing software is offered in both a free and a paid version. Despite the free version’s fewer features, it still includes the full video editing suite, including a mask tool and chroma key functionality for green-screen video effects.

Final Cut Pro X is an effective option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also provides credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. If you have the money to splash out for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Pros

• picture filters that are simple to apply and resemble those on Instagram
• Masking tools for obscuring, distorting, or emphasizing certain components
• Tools for color correcting for a more professional appearance

Cons

• accessible for only one platform
• less settings for background animation

On iPhone

7. iMovie

With iMovie, you may work on your project interchangeably on an iPhone, iPad, or Mac thanks to the fact that data are maintained on Apple’s cloud. Additionally, iMovie is always being updated, so you can always anticipate new features and enhancements.

Key Characteristics:

• Support for 4K resolution, enabling users to produce movies with a cinematic quality
• Working on the same project from your iPad, iPhone, and Mac thanks to cloud storage
• Numerous studio-quality title animations for credits that look professional

8. Jumpcut

Anyone who wants to make high-quality videos without spending any money should consider Jumpcut, which has a ton of straightforward and user-friendly features, including 3D video editing and a sound effects library, to experiment with various video compositions and styles.

You can quickly and easily export your finished video to YouTube, Facebook, Google Drive, and other mobile devices after finishing your video editing with special effects, overlays, texts, and transitions.

Key Characteristics:

• Online publishing and sharing tools for social media that allow for instant video sharing
• a sizable collection of visual effects and video transitions for customizing videos
• Tools for optimizing videos, such stabilizing

9. VlogEasy

VlogEasy is a powerful HD video and photo editor with professional features that is one of the most well-known name brands among mobile video editing apps for creators. The free version grants access to many of the features and effects, but not all, in exchange for having to view in-app advertisements.

This free video editing program offers the simplest way to edit a video; you can cut, merge, and enhance videos on any device — even on your camera or smartphone — through its non-destructive processing, and you can quickly create a high-definition video. VlogEasy is a freemium video editor with all video editing features: cut video, trim video, crop video, merge video, edit video with music, edit video for YouTube, add stickers to video, add text to video,

Key Characteristics:

• Rapid and simple video trimming and deletion
• 4K video assistance
• A variety of video features

Part 5: How is a Jump Cut Used in Social Media Videos

Jump from your lodge to the Subtropical Swimming Paradise to Archery to exploring the forest - the possibilities are endless - using the Jump Cut in social media videos, it’s a unique way to capture all those experiences for you and your family to look back on later.

Jump Cuts on TikTok

Jump cuts are quite simple to master and apply to almost all of the other transitions. After shooting your first clip, change the subject or the action in preparation for shooting your second clip. Try to keep the new action or subject in the same position. The magic will happen in the edit, when you combine the clips.

Jump Cuts on Instagram

You will need a smartphone to film your jump cut and a tool to “edit” your video to help you put it all together. Once all your video clips are in order, the next step is to cut down each video to just your jumps. You need to crop the video as you land in the location and as you jump out. You will need to use Instagram to film your separate clips on your smartphone first, then put them together in Instagram Reels.

Part 6: Creative Ways to Jump Cuts Like a Pro

Jump cuts can enhance your videos’ quality, making them worthwhile to learn for any content creator who wants to use editing as a tool rather than a barrier.

Way 1: Add shots and cutaways

When it comes to integrating jump cuts, think about immersing your audience in the story. Jump cuts are the opposite of continuity editing. instead of a seamless and immersive progression, we create something that feels less natural by chopping up a single clip. If you need even more convincing, keep in mind that boosting your content will also improve the experience of your viewers. And focusing on that will make them keep coming back to your videos for the foreseeable future.

Way 2: Intentionally Using Jump Cuts

While this editing method does serve that purpose, a good jump cut is more of a stylistic choice, and stylistic choices are what make a film stronger as long as they are planned and integrated, rather than thrown together during editing. Of course, the added benefit is that you’ll likely get some advice on other types of cuts you can use in your videos.

Free Download For macOS 10.14 or later

Key Features:

• People who wish to learn jump cuts will find this extremely helpful.
• Support for 4K editing and GIFs
• Effects for camera shaking, noise reduction, and reversing the color
• Free to use elements and transitions to make jump cuts look epic.

2. Windows Movie Maker

Supported Platforms: Windows

Description: For those who want to go back to the fundamentals, Windows Video Editor, a built-in editor from Microsoft, is a useful program. It’s fantastic for quickly editing brief video footage that you need available right away. While it includes the fundamental editing capabilities like cropping, cutting, and adding text or music, Windows Video Editor is more of a picture editor. The free Video Editor program, which comes with Windows 10 and later, is useful for simple video editing.

No editor simplifies the process more, whether trimming home movies or creating YouTube videos that go popular. You won’t have any trouble using this tool, even if you’re a newbie. The user interface is quite simple to use. All the capabilities and resources you need to edit your films are easily accessible.

Pros

• Auto-movie features for cutting your video clips into bespoke lengths
• Adding music, titles, and credits is simple using the animation tab.
• portion of 3D effects with little modification

Cons

• Certain playback choices eliminate special effects.
• Jump Cuts & Picture in Picture may be challenging
• a resource-intensive program

3. Adobe Premiere Pro

Supported Platforms: Windows and Mac

Description: A timeline-based video editor called Adobe Premiere Pro was created by the renowned Adobe Systems. It features a wide range of video editing tools, including the Ripple Edit, Rolling Edit, and Slip Tools. It’s a wonderful option for YouTubers because of features like Multiple Sequence Support, Multi-Camera Editing, Time Remapping, Color Correction Tools, and Audio Mixer Interface.

The program has a user-friendly interface and runs on both Windows and Mac. Its responsive user interface aids in achieving peak performance. Beginners may find working with it a bit confusing, but the good news is that there are many tutorials available. The timeline-based video editing program in the Creative Cloud is called Adobe Premiere Pro. Programs for web development and graphic design are among the other Adobe CC products. It has several fantastic capabilities, like the capacity to automatically color-correct your video, create multi-camera sequences, include audio effects, and more.

Pros

• Excellent capabilities for editing videos
• Capable of handling big tasks
• Renowned color-matching and correcting tools

Cons

• High system specifications
• Demands a pricey subscription
• If you are new to video editing, learning Premiere might be difficult.

4. VEGAS Pro

Supported Platforms: Windows

Description: Vegas Pro is a video editing program that is well-liked by seasoned video amateurs since it falls short of being professional software but isn’t the best choice for everyday users.

It provides a variety of tools and features that enable users to produce high-quality films. Vegas Pro may be difficult to learn, and it is not the most affordable video editing program. For it to function properly, a strong computer is also needed. So, Vegas Pro may not be your best choice if you don’t have a more recent PC.

Pros

• Direct YouTube upload
• Burning CD option available for films
• Color Rectification for Jump cuts

Cons

• Quite few cutting-edge features
• Outmoded UI
• Learning curve is there.

5. iMovie

Supported Platforms: Mac, iOS

Description: Apple-iOS based video editing software is available from iMovie, allowing you to begin editing on an iPhone or iPad and complete it on a Mac. iMovie is straightforward and offers a straightforward drag-and-drop interface to transfer files from your disk to your desktop, as many native Apple products do. It’s a simple approach to create effective films that can help your YouTube marketing efforts.

The basic capabilities of video editing software are included; however, the more complex functions are not very excellent. Any Mac user should check it out however since it is free. Apple makes the video editing program iMovie, which is compatible with iOS, macOS, and iPad OS devices. You may create 4K resolution videos using the program, which is free, straightforward, and simple to use.

Pros

• Choose from a variety of styles to include gorgeously animated titles and credits.
• Picture-in-picture and split-screen techniques may give your school report a broadcast vibe.
• Pick from 10 inventive video filters to give your videos a more dramatic feel.

Cons

• iMovie might be difficult to learn. Not “beginner user-friendly” is the layout.
• Due to its simplicity, iMovie cannot be considered a professional video editing program.
• Audio may sometimes spill into transitions.

6. Final Cut Pro X

Supported Platforms: Mac Only

Description: A popular editing program for GoPro footage, FINAL CUT PRO X’s desktop video editing software is offered in both a free and a paid version. Despite the free version’s fewer features, it still includes the full video editing suite, including a mask tool and chroma key functionality for green-screen video effects.

Final Cut Pro X is an effective option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also provides credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. If you have the money to splash out for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Pros

• picture filters that are simple to apply and resemble those on Instagram
• Masking tools for obscuring, distorting, or emphasizing certain components
• Tools for color correcting for a more professional appearance

Cons

• accessible for only one platform
• less settings for background animation

On iPhone

7. iMovie

With iMovie, you may work on your project interchangeably on an iPhone, iPad, or Mac thanks to the fact that data are maintained on Apple’s cloud. Additionally, iMovie is always being updated, so you can always anticipate new features and enhancements.

Key Characteristics:

• Support for 4K resolution, enabling users to produce movies with a cinematic quality
• Working on the same project from your iPad, iPhone, and Mac thanks to cloud storage
• Numerous studio-quality title animations for credits that look professional

8. Jumpcut

Anyone who wants to make high-quality videos without spending any money should consider Jumpcut, which has a ton of straightforward and user-friendly features, including 3D video editing and a sound effects library, to experiment with various video compositions and styles.

You can quickly and easily export your finished video to YouTube, Facebook, Google Drive, and other mobile devices after finishing your video editing with special effects, overlays, texts, and transitions.

Key Characteristics:

• Online publishing and sharing tools for social media that allow for instant video sharing
• a sizable collection of visual effects and video transitions for customizing videos
• Tools for optimizing videos, such stabilizing

9. VlogEasy

VlogEasy is a powerful HD video and photo editor with professional features that is one of the most well-known name brands among mobile video editing apps for creators. The free version grants access to many of the features and effects, but not all, in exchange for having to view in-app advertisements.

This free video editing program offers the simplest way to edit a video; you can cut, merge, and enhance videos on any device — even on your camera or smartphone — through its non-destructive processing, and you can quickly create a high-definition video. VlogEasy is a freemium video editor with all video editing features: cut video, trim video, crop video, merge video, edit video with music, edit video for YouTube, add stickers to video, add text to video,

Key Characteristics:

• Rapid and simple video trimming and deletion
• 4K video assistance
• A variety of video features

Part 5: How is a Jump Cut Used in Social Media Videos

Jump from your lodge to the Subtropical Swimming Paradise to Archery to exploring the forest - the possibilities are endless - using the Jump Cut in social media videos, it’s a unique way to capture all those experiences for you and your family to look back on later.

Jump Cuts on TikTok

Jump cuts are quite simple to master and apply to almost all of the other transitions. After shooting your first clip, change the subject or the action in preparation for shooting your second clip. Try to keep the new action or subject in the same position. The magic will happen in the edit, when you combine the clips.

Jump Cuts on Instagram

You will need a smartphone to film your jump cut and a tool to “edit” your video to help you put it all together. Once all your video clips are in order, the next step is to cut down each video to just your jumps. You need to crop the video as you land in the location and as you jump out. You will need to use Instagram to film your separate clips on your smartphone first, then put them together in Instagram Reels.

Part 6: Creative Ways to Jump Cuts Like a Pro

Jump cuts can enhance your videos’ quality, making them worthwhile to learn for any content creator who wants to use editing as a tool rather than a barrier.

Way 1: Add shots and cutaways

When it comes to integrating jump cuts, think about immersing your audience in the story. Jump cuts are the opposite of continuity editing. instead of a seamless and immersive progression, we create something that feels less natural by chopping up a single clip. If you need even more convincing, keep in mind that boosting your content will also improve the experience of your viewers. And focusing on that will make them keep coming back to your videos for the foreseeable future.

Way 2: Intentionally Using Jump Cuts

While this editing method does serve that purpose, a good jump cut is more of a stylistic choice, and stylistic choices are what make a film stronger as long as they are planned and integrated, rather than thrown together during editing. Of course, the added benefit is that you’ll likely get some advice on other types of cuts you can use in your videos.

Free Download For macOS 10.14 or later

Key Features:

• People who wish to learn jump cuts will find this extremely helpful.
• Support for 4K editing and GIFs
• Effects for camera shaking, noise reduction, and reversing the color
• Free to use elements and transitions to make jump cuts look epic.

2. Windows Movie Maker

Supported Platforms: Windows

Description: For those who want to go back to the fundamentals, Windows Video Editor, a built-in editor from Microsoft, is a useful program. It’s fantastic for quickly editing brief video footage that you need available right away. While it includes the fundamental editing capabilities like cropping, cutting, and adding text or music, Windows Video Editor is more of a picture editor. The free Video Editor program, which comes with Windows 10 and later, is useful for simple video editing.

No editor simplifies the process more, whether trimming home movies or creating YouTube videos that go popular. You won’t have any trouble using this tool, even if you’re a newbie. The user interface is quite simple to use. All the capabilities and resources you need to edit your films are easily accessible.

Pros

• Auto-movie features for cutting your video clips into bespoke lengths
• Adding music, titles, and credits is simple using the animation tab.
• portion of 3D effects with little modification

Cons

• Certain playback choices eliminate special effects.
• Jump Cuts & Picture in Picture may be challenging
• a resource-intensive program

3. Adobe Premiere Pro

Supported Platforms: Windows and Mac

Description: A timeline-based video editor called Adobe Premiere Pro was created by the renowned Adobe Systems. It features a wide range of video editing tools, including the Ripple Edit, Rolling Edit, and Slip Tools. It’s a wonderful option for YouTubers because of features like Multiple Sequence Support, Multi-Camera Editing, Time Remapping, Color Correction Tools, and Audio Mixer Interface.

The program has a user-friendly interface and runs on both Windows and Mac. Its responsive user interface aids in achieving peak performance. Beginners may find working with it a bit confusing, but the good news is that there are many tutorials available. The timeline-based video editing program in the Creative Cloud is called Adobe Premiere Pro. Programs for web development and graphic design are among the other Adobe CC products. It has several fantastic capabilities, like the capacity to automatically color-correct your video, create multi-camera sequences, include audio effects, and more.

Pros

• Excellent capabilities for editing videos
• Capable of handling big tasks
• Renowned color-matching and correcting tools

Cons

• High system specifications
• Demands a pricey subscription
• If you are new to video editing, learning Premiere might be difficult.

4. VEGAS Pro

Supported Platforms: Windows

Description: Vegas Pro is a video editing program that is well-liked by seasoned video amateurs since it falls short of being professional software but isn’t the best choice for everyday users.

It provides a variety of tools and features that enable users to produce high-quality films. Vegas Pro may be difficult to learn, and it is not the most affordable video editing program. For it to function properly, a strong computer is also needed. So, Vegas Pro may not be your best choice if you don’t have a more recent PC.

Pros

• Direct YouTube upload
• Burning CD option available for films
• Color Rectification for Jump cuts

Cons

• Quite few cutting-edge features
• Outmoded UI
• Learning curve is there.

5. iMovie

Supported Platforms: Mac, iOS

Description: Apple-iOS based video editing software is available from iMovie, allowing you to begin editing on an iPhone or iPad and complete it on a Mac. iMovie is straightforward and offers a straightforward drag-and-drop interface to transfer files from your disk to your desktop, as many native Apple products do. It’s a simple approach to create effective films that can help your YouTube marketing efforts.

The basic capabilities of video editing software are included; however, the more complex functions are not very excellent. Any Mac user should check it out however since it is free. Apple makes the video editing program iMovie, which is compatible with iOS, macOS, and iPad OS devices. You may create 4K resolution videos using the program, which is free, straightforward, and simple to use.

Pros

• Choose from a variety of styles to include gorgeously animated titles and credits.
• Picture-in-picture and split-screen techniques may give your school report a broadcast vibe.
• Pick from 10 inventive video filters to give your videos a more dramatic feel.

Cons

• iMovie might be difficult to learn. Not “beginner user-friendly” is the layout.
• Due to its simplicity, iMovie cannot be considered a professional video editing program.
• Audio may sometimes spill into transitions.

6. Final Cut Pro X

Supported Platforms: Mac Only

Description: A popular editing program for GoPro footage, FINAL CUT PRO X’s desktop video editing software is offered in both a free and a paid version. Despite the free version’s fewer features, it still includes the full video editing suite, including a mask tool and chroma key functionality for green-screen video effects.

Final Cut Pro X is an effective option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also provides credit scrolling, frame stepping, time mapping, audio editing, and real-time preview. If you have the money to splash out for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Pros

• picture filters that are simple to apply and resemble those on Instagram
• Masking tools for obscuring, distorting, or emphasizing certain components
• Tools for color correcting for a more professional appearance

Cons

• accessible for only one platform
• less settings for background animation

On iPhone

7. iMovie

With iMovie, you may work on your project interchangeably on an iPhone, iPad, or Mac thanks to the fact that data are maintained on Apple’s cloud. Additionally, iMovie is always being updated, so you can always anticipate new features and enhancements.

Key Characteristics:

• Support for 4K resolution, enabling users to produce movies with a cinematic quality
• Working on the same project from your iPad, iPhone, and Mac thanks to cloud storage
• Numerous studio-quality title animations for credits that look professional

8. Jumpcut

Anyone who wants to make high-quality videos without spending any money should consider Jumpcut, which has a ton of straightforward and user-friendly features, including 3D video editing and a sound effects library, to experiment with various video compositions and styles.

You can quickly and easily export your finished video to YouTube, Facebook, Google Drive, and other mobile devices after finishing your video editing with special effects, overlays, texts, and transitions.

Key Characteristics:

• Online publishing and sharing tools for social media that allow for instant video sharing
• a sizable collection of visual effects and video transitions for customizing videos
• Tools for optimizing videos, such stabilizing

9. VlogEasy

VlogEasy is a powerful HD video and photo editor with professional features that is one of the most well-known name brands among mobile video editing apps for creators. The free version grants access to many of the features and effects, but not all, in exchange for having to view in-app advertisements.

This free video editing program offers the simplest way to edit a video; you can cut, merge, and enhance videos on any device — even on your camera or smartphone — through its non-destructive processing, and you can quickly create a high-definition video. VlogEasy is a freemium video editor with all video editing features: cut video, trim video, crop video, merge video, edit video with music, edit video for YouTube, add stickers to video, add text to video,

Key Characteristics:

• Rapid and simple video trimming and deletion
• 4K video assistance
• A variety of video features

Part 5: How is a Jump Cut Used in Social Media Videos

Jump from your lodge to the Subtropical Swimming Paradise to Archery to exploring the forest - the possibilities are endless - using the Jump Cut in social media videos, it’s a unique way to capture all those experiences for you and your family to look back on later.

Jump Cuts on TikTok

Jump cuts are quite simple to master and apply to almost all of the other transitions. After shooting your first clip, change the subject or the action in preparation for shooting your second clip. Try to keep the new action or subject in the same position. The magic will happen in the edit, when you combine the clips.

Jump Cuts on Instagram

You will need a smartphone to film your jump cut and a tool to “edit” your video to help you put it all together. Once all your video clips are in order, the next step is to cut down each video to just your jumps. You need to crop the video as you land in the location and as you jump out. You will need to use Instagram to film your separate clips on your smartphone first, then put them together in Instagram Reels.

Part 6: Creative Ways to Jump Cuts Like a Pro

Jump cuts can enhance your videos’ quality, making them worthwhile to learn for any content creator who wants to use editing as a tool rather than a barrier.

Way 1: Add shots and cutaways

When it comes to integrating jump cuts, think about immersing your audience in the story. Jump cuts are the opposite of continuity editing. instead of a seamless and immersive progression, we create something that feels less natural by chopping up a single clip. If you need even more convincing, keep in mind that boosting your content will also improve the experience of your viewers. And focusing on that will make them keep coming back to your videos for the foreseeable future.

Way 2: Intentionally Using Jump Cuts

While this editing method does serve that purpose, a good jump cut is more of a stylistic choice, and stylistic choices are what make a film stronger as long as they are planned and integrated, rather than thrown together during editing. Of course, the added benefit is that you’ll likely get some advice on other types of cuts you can use in your videos.

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Do You Know Anything About the Video Format Supported by WhatsApp? If Not, Then This Is the Right Time to Learn About WhatsApp-Supported Video Formats

Among the different communication platforms, WhatsApp is very famous. The application lets you communicate with your loved ones living far away via messages, audio, and video calls. Unlike other platforms, WhatsApp has a lot of happy users.

With WhatsApp, you can not only communicate but also offers media file sharing. You can share your favorite meme, funny videos, and other things through WhatsApp. If you want to share a video but can’t, the WhatsApp video format is not supported. To learn about WhatsApp-supported video formats, keep reading the article.

In this article

01 Introduction About WhatsApp Supported Video Formats

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

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