This Article Will Show You How to Clone Yourslef in Videos with Filmora

With the help of video editing programs like Filmora , you can create clones of yourself. Whether you’re looking to create a funny skit or a serious video, cloning yourself can add much production value to your project.

In this article, we’ll walk you through the process of how to clone yourself in videos using Filmora.

Part 1: How to Film Clips for Cloning Effects?

To make cloning effects, you will need to take two different shots and use a tripod to place the camera, so the frame doesn’t change.

Shooting the first clip

For the first shot, stay on one side of the frame and do the first action. For example, you can pretend to yank and take off your jacket. Then, drop the jacket to the other side of the frame.

To make it more realistic, make an interaction by reacting to the “clone” while facing the other direction.

Shooting the second clip

Then, shoot for the second clip without changing the frame. You will have to go to the place where you dropped the jacket from the first shot.

Act as if you have just appeared there and give a reaction to the other side as well.

Part 2: How to Do the Clone Effect with Filmora?

After you have shot the necessary film clips, bring the clips into Filmora 11. If you haven’t installed Filmora yet, you can go to their website and download it here:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Once you have opened Filmora 11, follow the steps below:

Step1 Bring the first clip to the timeline and cut the clip where you pretend to yank and take off the jacket. Select and delete the unnecessary clip.

Step2 After you have the first part of the effect ready, let’s start working on the clone part using masking.

First, place the second clip on a different window track, and the starting point is where you react to the “clone.”

Then, double-click the second clip and go to the Filmora setting window. Tap on the Mask section > Single line.

On the preview screen, adjust the position of the mask to only show “the clone.”

Set the blur strength on the setting to make a smoother edge transition.

Step3 If the timing of the two clips doesn’t match, you can fix it using the speed ramping feature on Filmora 11. To use it, double-click the second clip and select Speed > Speed Ramping > Customize.

Move the keyframe up to increase the speed. You can adjust it according to your needs.

Step4 Once you are satisfied, adjust the clip length on the timeline and make sure that both clips finish at the same time.

Extra tip: Add one more effect to make it more magical.

Step1 Open the Effects window and search for “up down 1.”

Step2 Drag and drop the effect onto the timeline where the first cut is set. Adjust the effect length to match the action.

Then, drag and drop the effect again in the transition between the first and the second clip. Adjust it to the appropriate length, then it will give a more dramatic effect.

Step3 You can playback and see how it looks on the preview screen.

Summary

Making a clone effect on video is easy using Filmora. You can use the same trick to create a fashion lookbook video or other creative content to make them more engaging. Let us know if you want to see more tutorials.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Once you have opened Filmora 11, follow the steps below:

Step1 Bring the first clip to the timeline and cut the clip where you pretend to yank and take off the jacket. Select and delete the unnecessary clip.

Step2 After you have the first part of the effect ready, let’s start working on the clone part using masking.

First, place the second clip on a different window track, and the starting point is where you react to the “clone.”

Then, double-click the second clip and go to the Filmora setting window. Tap on the Mask section > Single line.

On the preview screen, adjust the position of the mask to only show “the clone.”

Set the blur strength on the setting to make a smoother edge transition.

Step3 If the timing of the two clips doesn’t match, you can fix it using the speed ramping feature on Filmora 11. To use it, double-click the second clip and select Speed > Speed Ramping > Customize.

Move the keyframe up to increase the speed. You can adjust it according to your needs.

Step4 Once you are satisfied, adjust the clip length on the timeline and make sure that both clips finish at the same time.

Extra tip: Add one more effect to make it more magical.

Step1 Open the Effects window and search for “up down 1.”

Step2 Drag and drop the effect onto the timeline where the first cut is set. Adjust the effect length to match the action.

Then, drag and drop the effect again in the transition between the first and the second clip. Adjust it to the appropriate length, then it will give a more dramatic effect.

Step3 You can playback and see how it looks on the preview screen.

Summary

Making a clone effect on video is easy using Filmora. You can use the same trick to create a fashion lookbook video or other creative content to make them more engaging. Let us know if you want to see more tutorials.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

A Complete Guide to the Best Brand Story Videos |2023|

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Mastering Video Marketing: An Expert Playbook

Video marketing is the process of promoting a product, service, or brand using videos intended to attract audiences’ attention and prompt them to action. With marketers and communicators working increasingly with AI, automation, chatbots, and all sorts of generative technology in 2023 and beyond, video is one of the most common digital mediums for connecting with people.

What exactly does effective video marketing look like today? This guide will take a closer look.

• Part 2. 3 Typical Types of Marketing Videos
• Part 3. 6 Tips for Making Your Video Effective
• Part 4: Useful Video Editing Tool
• Conclusion

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Advertisement Video Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

• Simple Drag-and-Drop Timeline Interface
• Library Of Visual Effects and Transitions
• Built-In Title Templates
• Color Grading and Color Matching Tools
• Support For Keyframe Animation
• Background Audio Mixer
• The Free-Use Audio, Image, Video Library
• Instant Previews of Edits
• Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

Part 1: How to Create a Video Marketing Campaign

Launching a video marketing campaign requires considerable planning and preparation. Follow these best practices for video campaign success:

1.Set Goals and Identify Your Audience

The aim of video marketing for small businesses or large businesses should be tied to business objectives, such as raising brand awareness, educating consumers, or driving conversions. First and foremost, define these goals.

Who are you trying to reach with video content? You need a clear picture of this. Collect insights about audiences with regard to demographics, interests, values, media habits, and existing brand impressions. With these insights, you can create unique content that appeals to your target viewers.

2.Conduct Market Research

Research what kinds of videos connect with your audiences by accounting for competitors and non-competitors successfully using video. Identify videos with the most hits, shares, subscribers generated, and other metrics through channels like YouTube Analytics, Tubular Labs or SEMrush.

From the data, conclude common themes around video length, preferred formats for content, production methodologies, and so on, which should then serve to guide your own content.

3.Craft a Compelling Story

Every great marketing video is a story. Draw a story plot with rising tension and emotion leading to resolution. The story’s exposition, rising action, climax, and denouement can be outlined by famous storytelling frameworks.

Narratives that keep viewers engaged from beginning to end result in better videos. Early validation for your script ideas can be gathered through focus groups, social listening, surveys, and interviews with members of your target audience.

4.Produce Video/Audio with Quality

Bring your story to life by investing in experienced video producers. Budgets may be wildly divergent, so always aim to achieve the best production quality.

Feature crisp, bright camerawork, professional editing, and transitions. Be sure to use intense music to underscore emotional peaks and simple but eye-catching visual effects where they make sense.

For audio, manage volumes between scenes at the same level; minimize background noise; have clear dialogue and smooth mixing. Good video and audio keep viewers glued to your content.

5. Select Suitable Video Platforms

Research where video marketing is most effective in your niche, and figure out which social platforms and media sites your target audiences use.

Being present on several different platforms is every strategy’s dream. However, the real key is finding out where your audiences are most engaged and directing them there with video content tailored for the individual user experience by the platform.

6.Implement a Strong Call-to-Action

The ending of every video narrative should take the viewer toward an action. Clicks to websites? Subscriptions to YouTube channels? Form fills? App downloads?

Your final message in your video clears CTA. Add supporting calls-to-action in the form of superimposed graphics, cards, or endscreens outside of the video to direct traffic beyond that medium and give more expression to the story.

7.Track and Optimize Performance

After videos are posted, collect data on performance. Such indicators include view counts, average % viewed, changes in viewership over time, referral traffic, subscribers gained (added), conversion rates, and so on.

Feed analytics insights into an optimization road map. To inform new video projects targeting the same KPIs, look at higher versus lower-converting videos. Test repetition of the same content on different media platforms at various time intervals, with varying images of thumbnails and so forth, to improve metrics.

Part 2: 3 Typical Types of Marketing Videos

There are some video formats that particularly suit certain marketing objectives. Let’s explore some of the most versatile, effective genres with real-world examples:

1. Explainer Videos

Knowing how to simplify and explain complex products, services, or concepts is precisely what Seasoned Explainers do. They use motion graphics, cartoons, live action–it’s all good. They express it interestingly and help audiences understand value offerings they may be unfamiliar with.

2. Tutorial Videos

A good video tutorial leads audiences through a process one can use to employ the product, carry out the method, or develop the skill. Hands-on learning material meets user information needs, indirectly promoting brand owners of the know-how.

3. Behind-the-Scenes Content

These videos give audiences an insider’s perspective on making popular products. Getting a peek behind the curtain helps pique viewer curiosity while humanizing brands through interviews, b-roll footage, and more.

Part 3: 6 Tips for making your video effective

Creating personalized video marketing strategies that effectively engage your target audience and achieve your marketing goals requires careful planning and execution. You need to grab viewer attention fast, communicate your key messages clearly, and provide strong calls to action.

The key is to keep it concise, optimize for sound-off viewing, build in interactivity, showcase user-generated content, partner with influencers, and more. Apply these best practices for getting your marketing videos noticed and acted upon:

1.Keep It Concise

With a sea of content competing for viewer attention getting longer daily, shorter is better. Videos under 1 minute perform far better for driving clicks, conversions, completes, and shares. Test even 6-second bumper ads on YouTube and Facebook.

2. Capture Attention Early

You have seconds to hook audiences scrolling feeds non-stop. Dynamically edited intros with eye-catching colors, quick cuts, and dramatic questions/facts immediately grab interest versus slow fades or titles.

3.Make Sound Optional

85% of videos are now watched without sound on mobile devices. While strong audio is still important for reeled-in viewers, ensure critical info is communicated visually as well.

4.Incorporate Interactive Elements

Leverage platform tools like YouTube cards, info cards, links, hashtags, Q&As and more to keep audiences actively engaged with video content instead of passively viewing.

5. Spotlight User-Generated Content

User videos reviewing products or demonstrating branded tutorials often outperform corporate studio content now. Repurpose this UGC via reaction videos, contest highlights, and “best of” community compilations.

6.Build Influencer Partnerships

Collaborations with influencers popular with your target demos lend video credibility. Support creators with gear, access, co-promotion, etc., in exchange for branded integration and affiliate sales.

Part 4: Useful Video Editing Tool

Video Editing Now For Win 7 or later(64-bit)

Video Editing Now For macOS 10.14 or later

In creating marketing videos, the right editing software should help cut together raw material gatherings and integrate graphic elements. It must also permit an easy handling of musical components and the application of effects, among other things. The final step, polishing the product into various forms for export to a multitude of servers, should all be done with minimal effort through intelligent operating interfaces (UI). Among the options used by amateurs and professionals alike, Wondershare’s Filmora is one of the most popular.

Advertisement Video Editing in Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

More advanced video editing for veteran editors yet an easy-to-use, intuitive software for beginners. Key features of Filmora include:

• Simple Drag-and-Drop Timeline Interface
• Library Of Visual Effects and Transitions
• Built-In Title Templates
• Color Grading and Color Matching Tools
• Support For Keyframe Animation
• Background Audio Mixer
• The Free-Use Audio, Image, Video Library
• Instant Previews of Edits
• Export For All Types of Platforms

From planning and carrying out shooting to editing, rendering and output, Filmora speeds up all the steps of bringing video projects to life. For marketing teams constantly producing clips, an intriguing aspect of the software is that its wide appeal to video skill levels combines well with pro-grade tools.

Conclusion

In the future, video marketing will only grow more critical. With virtual reality moving from gaming to experiential e-commerce, it is up to marketers to drive adoption. With these strategies, your brand can get ahead of the curve and use groundbreaking video programs to win over audiences at this time and in the years that follow.

How To Make a Video Podcast

Starting a video podcast can be quite intimidating, but the truth is; having the proper knowledge will help you do things more correctly.

As we all know, knowledge is the key to success. So, for you to navigate your way around the video podcasting industry easily, you need to consume enough information that will enable you to make fewer wrong decisions.

To help you out, we took our time to do more research on how to record video podcasts, and in this post, we will share all you need to know to record a video podcast that stands out.

Part 1. But first: why record with a video?

If you’ve done a little research, you’ll notice many podcasters switched to recording with videos instead of audio. Did they decide to start doing that so we could see their faces? Well, the answer is NO. But before we discuss more on that, you should know what a video podcast is and its types.

You guessed right. A video podcast is a podcast with video. The video element could be a static image or a video recording of the podcast host and the guest. A video podcast will help you do the following;

1. Enhance the visual content

Research shows that humans learn more from what they visualize than what is heard. Yes, this is because 30% of the human brain comprises neurons dedicated to visual processing, and just 3% is dedicated to hearing. Besides, videos are always more engaging compared to audio. So why not combine both to boost your podcast performance?

2. Level up the personality and relatability

Most people have more belief in what they see than what is heard. So, video podcasts allow audiences to easily see your expression and understand your passion for the subject you discuss. It also builds a deeper level of connections between you and them. Also, it helps to add to the originality of your podcast and your brand as a whole.

3. Make the content more accessible

Your podcast show becomes more accessible when it’s in the video. You won’t be limited to just uploading it on podcast platforms but also on social media as a short TikTok trailer, Instagram post, YouTube video, etc. Doing this will get your content in front of a wide range of audience, thus prompting more people to engage with your podcast.

Part 2. Get your gear set up

The first step to starting a video podcast is getting your gear set up. We recommend you start with the following podcast equipment:

• A camera (if recording a video podcast)
• Microphone(s)
• Headphone(s)
• Memory cards
• Tripods
• Computers
• Recording software or a digital audio workstation

Let’s dig deeper into each of these. We’ve compiled the best podcast equipment for beginners and pros alike based on our extensive research.

1. DSLRs Camera – Sony A6300 ($779)

If you’re looking to record remotely, just like most podcasters in 2022, we’d advise using a DSLR camera by connecting it to your computer using an Elgato Cam link. A $30 version of the device is available on Amazon.

DSLR cameras are perfect for video podcasts, and one of the most reliable options is the Sony A6300 camera. It’s one rugged camera that feels very good at hand, and it offers excellent 4K video recording quality that allows you to shoot amazing videos for podcasts. You can never go wrong with such a camera at your fingertips.

2. Microphones - Shure SM58 ($89)

There is also other equipment – a microphone you need to start a podcast. There are many quality microphones in the market, but one of the most popular options among podcasters is the Shure SM58. It’s an XLR microphone that usually requires an interface to record. However, if you prefer a USB microphone, you can purchase either Rode, NT-USB mini, or the Shure MV7.

3. Headphones - Monoprice Premium Hi-Fi DJ Style ($26.60)

Headphones are a must for any kind of podcast. Yes, this helps you hear how everyone on your podcast sounds. One of the best choices for podcasters is the Monoprice Premium hi-fi DJ style. The headphones produce the best sound quality and are equipped with thick and comfortable padding that keeps music inside and prevents external noise.

4. Memory Card - SanDisk 128GB Ultra MicroSDXC UHS-I Memory Card ($16.35)

A memory card is also crucial when you’re recording a video podcast. It allows you to store recorded footage safely. Plus, it facilitates moving recorded videos between your computer and camera, especially when you cannot use a USB cable.

5. Tripods - Aureday 74 Camera Tripod ($36.99)

It would help if you had a tripod to shoot stable podcast videos. A tripod is a support tool that will enable you to adjust your camera height, movement, and stability to record a perfect video from any required angle. It is essential if you don’t have anyone helping you behind the camera.

6. Computers - ASUS VivoBook 15 F515 ($358.99)

A computer is just like a mastermind of the whole podcasting process. Yes, it’s where every other device is connected to, and you need it to edit the recorded podcast according to your requirements. Of course, any primary computer is perfect for the process. But if you’re looking to acquire one, the ASUS VivoBook 15 F515 is affordable.

7. Video Podcast Software - Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Your podcast gear setup isn’t complete without video podcast software. Yes, this one is also essential, as it’s required for performing podcast recording editing to spice up your videos. Wondershare Filmora is an ideal choice for anyone to edit podcast content with high quality!

Part 3. Build your set

Besides having a good quality camera and other podcast gear mentioned above, it’s also crucial to make your set look gorgeous. It makes your video podcast look more professional. Below are ideas for some techniques you can employ.

1. Depth & lighting

To make a professional-looking video podcast, you need to add as much depth as possible. So yes, there should be enough distance between you and the background (don’t be too close or too far). However, if this is impossible because you have a small space, good lighting should spice things up. Godox SL -150 is one perfect choice that you can opt for.

2. Make your background interesting

Your background shouldn’t just be left alone. It would be best to put up some fascinating stuff that will blend with the podcast’s theme and make the video look more admirable. For example, if your podcast discusses relationships, you should have a background that suits the topic.

3. Declutter

It’s never a good idea to leave unnecessary items in the background because that makes it look messy. Also, it may compromise everything you’ve done to spice it up. So, after you finish putting up an exciting background, take a few minutes to inspect the lighting, the elements, and lots more. Then, ensure it’s clean and tidy.

Part 4. Create a collaborative doc

Creating a collaborative doc is also essential for making a podcast. You might ask: “what is a collaborative doc?” Well, it’s where you jot down information on the following;

• Niche or Topic
• Brand name
• Format for the Show and each of the Episodes
• Intro and Outro Music
• Create a Cover Art
• Ideas to record the first podcast

Part 5. Create your show

Now that you have a perfect plan and setup, the next thing is to start the show. But first, what format have you chosen for your first show? Is it the static image recording? The remote interview recording? The in-studio recording? or interview & b-roll recording? Not sure of which format to start with? Worry less. We’ll walk you through the steps of the process for each process. Just keep reading;

Method 1: Static Image Podcast Recording

It is the simplest way to record a video podcast. You don’t necessarily have to show your face. Instead, record an audio podcast, then convert its file into a video file and add a static image to the background to keep playing as the viewer is listening.

You need video editing software to create this kind of video podcast - Filmora is a perfect choice. However, keep in mind that this kind of video podcast is usually less engaging, only that you’ll be able to publish it on various video platforms.

Equipment Required:

• Video editor - Filmora
• Computer

Method 2: In-studio Podcast Recording

Unlike static image recording, this kind of video podcast requires you to show in the video. It involves capturing the conversation between you and a guest or your colleague from a perfectly set up studio.

Equipment required:

• Camera
• Microphone
• Tripod (if you have nobody to stay behind the camera)
• Computer
• Headphones
• Video editing software - Filmora

Method 3: Remote Interview Podcast Recording

It is just like a live-stream podcast. It involves recording multiple speakers who are not in the same room as you. This kind of video podcast is reliable when you intend to shoot online interviews with guests across the country.

Equipment Required:

• Software that supports capturing multiple webcams. An example is Riverside.
• Microphone
• Computer
• Video Editor - Filmora

Part 6. Edit your video podcast

After creating your show, the next thing is to edit your video podcast to make it look worthy when you publish it on any platform. But for this operation, you need powerful video editing software like Filmora.

Filmora is an efficient video editor with many excellent features, including audio recording, audio effects, speech-to-text, and many more. Also, it allows users with any level of experience to create nice-looking videos using these features. With Filmora, you can;

• Record high-quality podcasts with no quality loss.
• Edit podcast videos with over 1,000 stunning effects and elements.
• Add subtitles in different languages, fonts, and formats for your podcast.
• Publish podcast videos directly to platforms like YouTube and Vimeo.
• Edit audio efficiently with audio denoise, auto beat sync, silence detection, etc.

Here is how to use Filmora to edit a video podcast

Step1 Download and Install Filmora software on your computer

Step2 Create a New Project

You can launch the Filmora app and click Create New Project.

Step3 Upload footage

Click the import button to upload your podcast video, then drag-n-drop it to the timeline.

Step4 Edit Podcast

Right-click the podcast video clip from the timeline > choose Edit Properties. Then, in the pop-up window, tick the checkbox next to Ducking and use the appropriate buttons to adjust the Fade in, Fade out, and pitch.

Step5 Use Speech-to-text

To convert your podcast voiceover into readable text, right-click on the podcast clip from the timeline and select Speech-to-text from the pop-up list.

Select the Language you wish to convert the voiceover to click OK to proceed.

Step6 Add Video & Audio Effects

To add video and audio effects to your podcast, you just need to click Effects from the top side of the screen. Then, click an option from the left side of the screen and select the effect you’d like to use in your video. After that, drag-n-drop the effect to the timeline.

Step7 Preview and Save Video

Finally, play the clip to preview the edited podcast and use the Export button at the top of the screen to save it to your computer.

For more detailed video podcast recording steps with Filmora, we advise you to refer to this video Record Podcast on Filmora

Part 7. Upload your video podcast

Firstly, you need a video platform to upload your show. Some of the excellent options you can find in the industry include YouTube, RSS, Spotify, Vimeo, Riverside.fm, and many others. Also, you can upload the show to video platforms like YouTube, Vimeo, etc. To upload the podcast video to a platform like YouTube, you just have to do the following;

Step1 Open YouTube’s official website and create or login into your account.

Step2 On the new interface, click Create New from the top-right corner and choose Upload Video.

Step3 Next, click Select Files and upload the podcast video.

Step4 Once the upload is complete, adjust the editing/settings according to your requirements and publish your video to complete the operation.

Part 8. Share and promote your video podcast

Most people think the final phase of making a video podcast is uploading to a video platform, but you still have to share and promote your content on different platforms. Nevertheless, it will help get the podcast to a wide range of audiences.

Thankfully, a video podcast allows you to upload a short clip of your show to different social media platforms like Instagram, TikTok, Twitter, etc. With this, your show will become more accessible across various platforms, thus increasing your show’s engagement. Honestly, it’s a win-win!

The Bottom Line

There you have it! Just like that, you’re ready to be a part of the top-rated video podcasters you can ever think of. With all that’s discussed in the article, we believe you can now focus on creating valuable and engaging content for your audience.

However, as you start to record video podcasts, we advise you to invest in the right marketing tools to help you gain more attraction in the industry.

Free Download For macOS 10.14 or later

Your podcast gear setup isn’t complete without video podcast software. Yes, this one is also essential, as it’s required for performing podcast recording editing to spice up your videos. Wondershare Filmora is an ideal choice for anyone to edit podcast content with high quality!

Part 3. Build your set

Besides having a good quality camera and other podcast gear mentioned above, it’s also crucial to make your set look gorgeous. It makes your video podcast look more professional. Below are ideas for some techniques you can employ.

1. Depth & lighting

To make a professional-looking video podcast, you need to add as much depth as possible. So yes, there should be enough distance between you and the background (don’t be too close or too far). However, if this is impossible because you have a small space, good lighting should spice things up. Godox SL -150 is one perfect choice that you can opt for.

2. Make your background interesting

Your background shouldn’t just be left alone. It would be best to put up some fascinating stuff that will blend with the podcast’s theme and make the video look more admirable. For example, if your podcast discusses relationships, you should have a background that suits the topic.

3. Declutter

It’s never a good idea to leave unnecessary items in the background because that makes it look messy. Also, it may compromise everything you’ve done to spice it up. So, after you finish putting up an exciting background, take a few minutes to inspect the lighting, the elements, and lots more. Then, ensure it’s clean and tidy.

Part 4. Create a collaborative doc

Creating a collaborative doc is also essential for making a podcast. You might ask: “what is a collaborative doc?” Well, it’s where you jot down information on the following;

• Niche or Topic
• Brand name
• Format for the Show and each of the Episodes
• Intro and Outro Music
• Create a Cover Art
• Ideas to record the first podcast

Part 5. Create your show

Now that you have a perfect plan and setup, the next thing is to start the show. But first, what format have you chosen for your first show? Is it the static image recording? The remote interview recording? The in-studio recording? or interview & b-roll recording? Not sure of which format to start with? Worry less. We’ll walk you through the steps of the process for each process. Just keep reading;

Method 1: Static Image Podcast Recording

It is the simplest way to record a video podcast. You don’t necessarily have to show your face. Instead, record an audio podcast, then convert its file into a video file and add a static image to the background to keep playing as the viewer is listening.

You need video editing software to create this kind of video podcast - Filmora is a perfect choice. However, keep in mind that this kind of video podcast is usually less engaging, only that you’ll be able to publish it on various video platforms.

Equipment Required:

• Video editor - Filmora
• Computer

Method 2: In-studio Podcast Recording

Unlike static image recording, this kind of video podcast requires you to show in the video. It involves capturing the conversation between you and a guest or your colleague from a perfectly set up studio.

Equipment required:

• Camera
• Microphone
• Tripod (if you have nobody to stay behind the camera)
• Computer
• Headphones
• Video editing software - Filmora

Method 3: Remote Interview Podcast Recording

It is just like a live-stream podcast. It involves recording multiple speakers who are not in the same room as you. This kind of video podcast is reliable when you intend to shoot online interviews with guests across the country.

Equipment Required:

• Software that supports capturing multiple webcams. An example is Riverside.
• Microphone
• Computer
• Video Editor - Filmora

Part 6. Edit your video podcast

After creating your show, the next thing is to edit your video podcast to make it look worthy when you publish it on any platform. But for this operation, you need powerful video editing software like Filmora.

Filmora is an efficient video editor with many excellent features, including audio recording, audio effects, speech-to-text, and many more. Also, it allows users with any level of experience to create nice-looking videos using these features. With Filmora, you can;

• Record high-quality podcasts with no quality loss.
• Edit podcast videos with over 1,000 stunning effects and elements.
• Add subtitles in different languages, fonts, and formats for your podcast.
• Publish podcast videos directly to platforms like YouTube and Vimeo.
• Edit audio efficiently with audio denoise, auto beat sync, silence detection, etc.

Here is how to use Filmora to edit a video podcast

Step1 Download and Install Filmora software on your computer

Step2 Create a New Project

You can launch the Filmora app and click Create New Project.

Step3 Upload footage

Click the import button to upload your podcast video, then drag-n-drop it to the timeline.

Step4 Edit Podcast

Right-click the podcast video clip from the timeline > choose Edit Properties. Then, in the pop-up window, tick the checkbox next to Ducking and use the appropriate buttons to adjust the Fade in, Fade out, and pitch.

Step5 Use Speech-to-text

To convert your podcast voiceover into readable text, right-click on the podcast clip from the timeline and select Speech-to-text from the pop-up list.

Select the Language you wish to convert the voiceover to click OK to proceed.

Step6 Add Video & Audio Effects

To add video and audio effects to your podcast, you just need to click Effects from the top side of the screen. Then, click an option from the left side of the screen and select the effect you’d like to use in your video. After that, drag-n-drop the effect to the timeline.

Step7 Preview and Save Video

Finally, play the clip to preview the edited podcast and use the Export button at the top of the screen to save it to your computer.

For more detailed video podcast recording steps with Filmora, we advise you to refer to this video Record Podcast on Filmora

Part 7. Upload your video podcast

Firstly, you need a video platform to upload your show. Some of the excellent options you can find in the industry include YouTube, RSS, Spotify, Vimeo, Riverside.fm, and many others. Also, you can upload the show to video platforms like YouTube, Vimeo, etc. To upload the podcast video to a platform like YouTube, you just have to do the following;

Step1 Open YouTube’s official website and create or login into your account.

Step2 On the new interface, click Create New from the top-right corner and choose Upload Video.

Step3 Next, click Select Files and upload the podcast video.

Step4 Once the upload is complete, adjust the editing/settings according to your requirements and publish your video to complete the operation.

Part 8. Share and promote your video podcast

Most people think the final phase of making a video podcast is uploading to a video platform, but you still have to share and promote your content on different platforms. Nevertheless, it will help get the podcast to a wide range of audiences.

Thankfully, a video podcast allows you to upload a short clip of your show to different social media platforms like Instagram, TikTok, Twitter, etc. With this, your show will become more accessible across various platforms, thus increasing your show’s engagement. Honestly, it’s a win-win!

The Bottom Line

There you have it! Just like that, you’re ready to be a part of the top-rated video podcasters you can ever think of. With all that’s discussed in the article, we believe you can now focus on creating valuable and engaging content for your audience.

However, as you start to record video podcasts, we advise you to invest in the right marketing tools to help you gain more attraction in the industry.

Also read: