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This Post Will Make You Learn Anything and Everything About Animated GIFs, the Ways to Use Cool Gifs in My Marketing, and How to Create Unique Custom Animated Gifs
This Post Will Make You Learn Anything and Everything About Animated GIFs, the Ways to Use Cool Gifs in My Marketing, and How to Create Unique Custom Animated Gifs
What Is Animated GIF | GIF Example & Advantages of GIF
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.
You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.
So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.
In this article
01 [What Is Animated GIF](#Part 1)
02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)
03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)
Part 1 What Is Animated GIF
01What Are Gifs?
To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.
The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.
02Different Kinds of Gifs
Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.
● Reaction GIFs
These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.
● Illustration and Cartoon Gifs
GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.
● Gif Art
You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.
● Optical illusion GIFs
These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.
● Branded Gifs
You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.
● Cinemagraphs
These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.
03Different Ways to Use Cool Gifs in Marketing
Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.
● It must deliver an appropriate message from your brand and product.
● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.
● It must match your branding style on other platforms.
● Must be visually understandable and appealing.
04How to Use Cool Gifs as Part of Your Marketing
As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.
● You can arrange a contest asking the participants to create a Gif based on your product.
● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.
● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.
● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.
● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.
● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.
● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.
Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates
Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.
01ShoeMint
ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.
02Modcloth
Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.
03Bed Bath & Beyond
This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.
04Bonobos
To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.
05Jack Spade
If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.
06Mr. Porter
Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.
07Anthropologie
Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.
08West Elm
The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.
09Chanel
The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.
10 Singer 22
This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.
Part 3 5 GIF Makers That Lets You Create Unique Custom Animations
Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.
01**Wondershare Filmora Video Editor **
To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.
02Imgflip
Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.
03GIFMaker.me
Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.
04Gifs.com
Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.
05Imgur
Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.
● Ending Thoughts →
● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.
● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.
● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.
Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.
You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.
So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.
In this article
01 [What Is Animated GIF](#Part 1)
02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)
03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)
Part 1 What Is Animated GIF
01What Are Gifs?
To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.
The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.
02Different Kinds of Gifs
Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.
● Reaction GIFs
These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.
● Illustration and Cartoon Gifs
GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.
● Gif Art
You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.
● Optical illusion GIFs
These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.
● Branded Gifs
You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.
● Cinemagraphs
These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.
03Different Ways to Use Cool Gifs in Marketing
Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.
● It must deliver an appropriate message from your brand and product.
● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.
● It must match your branding style on other platforms.
● Must be visually understandable and appealing.
04How to Use Cool Gifs as Part of Your Marketing
As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.
● You can arrange a contest asking the participants to create a Gif based on your product.
● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.
● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.
● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.
● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.
● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.
● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.
Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates
Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.
01ShoeMint
ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.
02Modcloth
Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.
03Bed Bath & Beyond
This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.
04Bonobos
To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.
05Jack Spade
If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.
06Mr. Porter
Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.
07Anthropologie
Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.
08West Elm
The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.
09Chanel
The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.
10 Singer 22
This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.
Part 3 5 GIF Makers That Lets You Create Unique Custom Animations
Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.
01**Wondershare Filmora Video Editor **
To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.
02Imgflip
Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.
03GIFMaker.me
Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.
04Gifs.com
Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.
05Imgur
Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.
● Ending Thoughts →
● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.
● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.
● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.
Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.
You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.
So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.
In this article
01 [What Is Animated GIF](#Part 1)
02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)
03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)
Part 1 What Is Animated GIF
01What Are Gifs?
To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.
The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.
02Different Kinds of Gifs
Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.
● Reaction GIFs
These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.
● Illustration and Cartoon Gifs
GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.
● Gif Art
You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.
● Optical illusion GIFs
These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.
● Branded Gifs
You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.
● Cinemagraphs
These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.
03Different Ways to Use Cool Gifs in Marketing
Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.
● It must deliver an appropriate message from your brand and product.
● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.
● It must match your branding style on other platforms.
● Must be visually understandable and appealing.
04How to Use Cool Gifs as Part of Your Marketing
As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.
● You can arrange a contest asking the participants to create a Gif based on your product.
● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.
● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.
● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.
● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.
● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.
● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.
Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates
Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.
01ShoeMint
ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.
02Modcloth
Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.
03Bed Bath & Beyond
This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.
04Bonobos
To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.
05Jack Spade
If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.
06Mr. Porter
Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.
07Anthropologie
Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.
08West Elm
The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.
09Chanel
The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.
10 Singer 22
This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.
Part 3 5 GIF Makers That Lets You Create Unique Custom Animations
Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.
01**Wondershare Filmora Video Editor **
To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.
02Imgflip
Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.
03GIFMaker.me
Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.
04Gifs.com
Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.
05Imgur
Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.
● Ending Thoughts →
● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.
● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.
● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.
Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.
You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.
So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.
In this article
01 [What Is Animated GIF](#Part 1)
02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)
03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)
Part 1 What Is Animated GIF
01What Are Gifs?
To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.
The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.
02Different Kinds of Gifs
Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.
● Reaction GIFs
These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.
● Illustration and Cartoon Gifs
GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.
● Gif Art
You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.
● Optical illusion GIFs
These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.
● Branded Gifs
You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.
● Cinemagraphs
These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.
03Different Ways to Use Cool Gifs in Marketing
Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.
● It must deliver an appropriate message from your brand and product.
● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.
● It must match your branding style on other platforms.
● Must be visually understandable and appealing.
04How to Use Cool Gifs as Part of Your Marketing
As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.
● You can arrange a contest asking the participants to create a Gif based on your product.
● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.
● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.
● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.
● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.
● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.
● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.
Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates
Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.
01ShoeMint
ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.
02Modcloth
Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.
03Bed Bath & Beyond
This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.
04Bonobos
To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.
05Jack Spade
If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.
06Mr. Porter
Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.
07Anthropologie
Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.
08West Elm
The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.
09Chanel
The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.
10 Singer 22
This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.
Part 3 5 GIF Makers That Lets You Create Unique Custom Animations
Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.
01**Wondershare Filmora Video Editor **
To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).
Wondershare Filmora - Best Video Editor for Mac/Windows
5,481,435 people have downloaded it.
Build unique custom animations without breaking a sweat.
Focus on creating epic stories and leave the details to Filmora’s auto features.
Start a creative adventure with drag & drop effects and endless possibilities.
Filmora simplifies advanced features to save you time and effort.
Filmora cuts out repetition so you can move on to your next creative breakthrough.
The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.
02Imgflip
Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.
03GIFMaker.me
Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.
04Gifs.com
Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.
05Imgur
Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.
● Ending Thoughts →
● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.
● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.
● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.
Benefits of Live Streaming on YouTube
Maybe you already heard of the word live streaming people use in different social media platforms. Whether it is about something that you want your audiences to participate in, or whether you want to sell something, to discuss something or even to showcase something to the virtual world. If you’re a YouTuber like me, you can definitely go on live streaming on your YouTube Channel. But before we go ahead and broadcast ourselves on YouTube, let’s first discuss what is live streaming for you to have an idea beforehand.
Live streaming is a streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs and YouTube videos are technically are streamed, but not live streamed. Live stream services encompass a wide variety of topics, from social media to video games (e.g., overwatch) to professional sports. Platform such as YouTube, Facebook, Twitch, and Instagram can be one of your biggest choices to showcase any of your talent.
How to go on Live on YouTube?
- Go to your YouTube Channel.
- On the upper left corner of your Channel, click the video icon and you’ll see the word “Create”. Click it.
- Next is you’ll see a drop-down box, choose Go Live.
- And since I’m not using the live streaming a very long time ago, I was amazed that it has now options that you can choose from. Whether you want to go on live right away, or you can pick up the time where you’re most comfortable with.
- I chose the second one since we’re not going on live at this very moment. As you can see in the image below. There you have options to choose from. Whether to use the built-in webcam of your laptop or the computer you’re using or you can use a personal computer screen recorder like OBS Studio (Open Broadcaster Software). I already break down the whereabouts of this particular screen recorder on my previous article. But, let me just discuss you a little bit, maybe it’ll be helpful if you want to go on live with a more powerful and engaging live streaming.
What is OBS Studio?
Open Broadcaster Software or OBS Studio is s free, open-source and cross-platform screencasting and streaming app. It is available for windows, macOS, Linux distributions, and BSD. OBS Studio provides real-time capture, encoding and broadcasting for YouTube, Twitch, Facebook, Instagram and many other social media platforms. You can download the application itself for FREE.
- If you’re a rookie and you want to go on live for the very first time, YouTube provides the step-by-step process. But if you’re already a pro when it comes to live streaming, then you can always choose the use of a screen recorder software because it has many useful tools for you to offer. You just need to learn it firsthand.
Next step, you just need to click the “Allow” button and you’re ready to the next step.
- You just need to simplify what is your live stream all about. Make a catchy title so that your audiences will be curious and will wait for you to be on live. Be specific with your description and find a topic that will be helpful to others. You know, everyone’s time is gold. We need to make the most out of it.
- I changed the Title and the Description as an example and the thumbnail as well. You can edit it when you continue to scroll down. You’ll choose what kind of category it fits in. If you want, you can also add it to your Playlist and you’ll choose your audience, if it’s suitable for kids or not.
- And since my YouTube Channel was already monetized, I have the options to monetize the live streaming too.
- As what it says, you need to customize the live stream according to your preference.
- And the final step before you can actually go on live, you will choose the visibility of your live broadcast. Usually, most of the people choose Public located at the bottom area of the options listed in the image below.
- The image below shows how it looks like after you click the “DONE” button. And the only thing that you need is to click the “GO LIVE” button and everyone can participate on your live streaming.
And here’s an actual example of a Live streaming that I’ve already done before on my YouTube Channel. I used OBS Studio in presenting the information that I needed, to convey the message to the audiences that are interested in learning Hebrew language to be exact.
During the live streaming, you can see people interacting with you on live and that’s totally awesome!
Live streaming is essential for your YouTube Channel success for two main reasons:
- You can minimize the part of editing a raw vlog and that is time consuming, you can just click the “Go Live” button and follow all the required steps and you can share all your ideas through everyone who will watch your live streaming. You can exchange thoughts, interact with them right away. You can also enhance your speaking skills in front of the camera. A very much needed ability if you want to be a YouTuber like us.
- If you’re a newbie in vlogging, YouTube set its requirements for you to be their YouTube Partner; which includes 1000 subscribers and 4000 watch hours (240,000 minutes). So, if you want to get pass above it as fast as you could, YouTube livestreaming could be the best key to achieve it. Imagine you’re going to be on live for about 3 hours in a row, so that’s 180 minutes already.
To sum it up, if you’re someone who wants to share your ability to the virtual world out there; then YouTube platform can be one of your go-to-stage. You can also choose Facebook if you want to target large audiences. Although YouTube is the second largest search engine next to Google, I think Facebook are a way ahead when it comes to reaching potential viewers or audiences because Facebook statistics show that more than two billion users have an account, 65 million businesses have Facebook pages and advertisers are crazy about it. Most of our friends and relatives are on Facebook. And that’s freaking insane. So, what are you waiting for, choose your social platform and GO ON LIVE!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download For macOS 10.14 or later
How To Be A Successful YouTuber
Over the last few years, YouTube has gone from being a small video website containing funny videos, to the world’s second-largest search engine. YouTube currently boasts more than 2 billion video views per week. It can also provide a low-cost to no-cost solution to making a social marketing channel for your hobby or business. Most of the time, success is not achieved overnight.
Creating a YouTube channel that will be successful takes a lot of time, effort, planning, and work to kickstart it from zero. In this article, we will be covering the most important topics you have to remember when becoming a successful YouTube star.
- Promotion and Marketing
With that said, let’s get into it!
Successful YouTuber
1. Understand ‘Success’ Means
YouTube’s success is based on the premise that all visitors need the same thing. Search, find, and leave as fast as possible. Kind of like a store. But YouTube visitors have much more diverse needs than you might think. Some come to watch short clips of cats doing silly things, others to view TV shows or how to learn an instrument, cooking, maintain a car, and so much more.
The way your success is measured is by the number of viewers you get onto your channel. No matter what kind of content you upload, whether it’s about music, education, when you turn viewers into subscribers, dedicated fans, and supporters, that is how you can measure your success and how you can get as many new people through the door and make them stick around because they love what you do and what value you are to them. We are going more in-depth in the other stages of this article about analytics and measurements.
Understand What ‘Success’ Means
2. Create Your Plan
When it comes to building a successful YouTube channel, consistency is super important. You are more likely to gain success if you have a well-thought-out plan and a strategy for uploading content. Instead of uploading once per month, try once per week if your time schedule allows it so your new viewers know when to expect a new video. Planning is super important because it will allow you to stick to a schedule. If you have a lot of time to create videos, people tend to get used to that schedule. Once you’re planning becomes less structured because of lack of time, it can confuse viewers as consistency is important. People do not like change, or it will take time for them to get used to a new schedule, especially if it changes often.
Create Your Plan
3. Make Your YouTube Videos
After you created your plan, your strategy, and all the preparation, it is time to start filming! We highly recommend working with an upload schedule, so you know which videos to create and when they have to be finished. Try to have a good overall layout and theme for your videos from the start so people know who you are and what you do. Once you started filming you can continue the process and keep producing.
Note: If you have less time, you can create more videos in one filming session so you have a bulk library you can release over the period when you don’t have time for creating content.
Make Your YouTube Videos
It’s highly recommended to write down a list of topics for videos so you can have your same recording set ready to go for whenever you start shooting. If you are able to keep a dedicated space to keep your set, that’s a huge plus instead of having to tear everything down and setting up again each time you film and it gives your viewers a consistent idea of what they can expect any time new video releases onto your YouTube channel.
4. Use Analytics to Improve
Some marketers could have an unhealthy relationship with analytics. They track too many of the numbers. Maybe we think we can prove any marketing campaign is producing results if there’s an eye-catching percentage. But we all know that some metrics are a lot more revealing than other types of statistics.
We have listed 3 important types of metrics you have to study to truly understand your audience.
❶ Watch Time
The Watch Time is the total amount of minutes viewers have spent watching your content. It’s a key metric because YouTube pushes videos and channels with higher Watch Times in their search results and recommendations section. YouTube does this because the more Watch Time a video has, the more engaging their algorithm knows it is and YouTube like to recommend videos that keep viewers as long as possible on the platform.
Watch Time
In the Watch Time section, you can see the amount of Watch Time your videos have generated. You can also rank each of your videos by Watch Time and group your videos by styles, lengths and themes to determine your most engaging videos.
❷ Average view duration
Your Average view duration is the total Watch Time of your video divided by the total number of video playbacks, also including replays. This metric measures your video’s ability to engage people. If your video can’t engage new visitors, they’ll jump off from your video quite fast, leaving you with an unimpressive average view duration. If you create a high-performing video, your Average view duration and total Watch Time will increase over time and boost your search and recommendations rankings by a lot.
Average View Duration
❸ Audience Retention
Let’s talk about Audience Retention. If your video is longer than five minutes, and Audience Retention is more than 50%, you are going in the right direction. A hook is something that grabs a viewer’s attention and will result in them staying longer on your video or browsing your other content. We recommend regularly reviewing your videos to ensure you aren’t attracting visitors to outdated content. Older videos can turn them away and they may view your YouTube channel as less trustworthy or valuable as a source for the information that they are looking for. Updated videos are high-quality videos.
Audience Retention
5. Promotion and Marketing
Now it is time to let all your hard work pay off! There is one last thing to focus on so your videos will generate your desired results. Promoting your video is important when it comes to letting it find the target audience. We have listed a few options for promoting and marketing your content.
Promotion and Marketing
❶ YouTube’s Community Tab
Tips for You
1. Make a Post
To create a YouTube Community post on your computer or smartphone, go navigate to your YouTube channel, and look for the tab called “Community.”
2. Tag Content Creators
Now you can make a post and add either an image or a video to it to promote it! You can also tag other content creators by writing an @ symbol in front of the channel’s name.
To create a YouTube Community post on your computer or smartphone, go navigate to your YouTube channel, and look for the tab called “Community.” Now you can make a post and add either an image or a video to it to promote it! You can also tag other content creators by writing an @ symbol in front of the channel’s name.
❷ Social Media Advertisements
Tips for You
1. Targeting Teens at Tiktok
When choosing where to place your advertisements, it’s helpful to understand which networks are most popular with your target audience. Targeting teens? TikTok is where to find them. Older generations love Facebook, YouTube, Twitter, and Instagram.
2. Find Social Networks for Your Brand
Try looking at which social networks perform well organically for your brand. Where does your content naturally strike a chord with fans? This is an obvious choice for your first social ad campaign.
With that said, let’s get into it!
Successful YouTuber
1. Understand ‘Success’ Means
YouTube’s success is based on the premise that all visitors need the same thing. Search, find, and leave as fast as possible. Kind of like a store. But YouTube visitors have much more diverse needs than you might think. Some come to watch short clips of cats doing silly things, others to view TV shows or how to learn an instrument, cooking, maintain a car, and so much more.
The way your success is measured is by the number of viewers you get onto your channel. No matter what kind of content you upload, whether it’s about music, education, when you turn viewers into subscribers, dedicated fans, and supporters, that is how you can measure your success and how you can get as many new people through the door and make them stick around because they love what you do and what value you are to them. We are going more in-depth in the other stages of this article about analytics and measurements.
Understand What ‘Success’ Means
2. Create Your Plan
When it comes to building a successful YouTube channel, consistency is super important. You are more likely to gain success if you have a well-thought-out plan and a strategy for uploading content. Instead of uploading once per month, try once per week if your time schedule allows it so your new viewers know when to expect a new video. Planning is super important because it will allow you to stick to a schedule. If you have a lot of time to create videos, people tend to get used to that schedule. Once you’re planning becomes less structured because of lack of time, it can confuse viewers as consistency is important. People do not like change, or it will take time for them to get used to a new schedule, especially if it changes often.
Create Your Plan
3. Make Your YouTube Videos
After you created your plan, your strategy, and all the preparation, it is time to start filming! We highly recommend working with an upload schedule, so you know which videos to create and when they have to be finished. Try to have a good overall layout and theme for your videos from the start so people know who you are and what you do. Once you started filming you can continue the process and keep producing.
Note: If you have less time, you can create more videos in one filming session so you have a bulk library you can release over the period when you don’t have time for creating content.
Make Your YouTube Videos
It’s highly recommended to write down a list of topics for videos so you can have your same recording set ready to go for whenever you start shooting. If you are able to keep a dedicated space to keep your set, that’s a huge plus instead of having to tear everything down and setting up again each time you film and it gives your viewers a consistent idea of what they can expect any time new video releases onto your YouTube channel.
4. Use Analytics to Improve
Some marketers could have an unhealthy relationship with analytics. They track too many of the numbers. Maybe we think we can prove any marketing campaign is producing results if there’s an eye-catching percentage. But we all know that some metrics are a lot more revealing than other types of statistics.
We have listed 3 important types of metrics you have to study to truly understand your audience.
❶ Watch Time
The Watch Time is the total amount of minutes viewers have spent watching your content. It’s a key metric because YouTube pushes videos and channels with higher Watch Times in their search results and recommendations section. YouTube does this because the more Watch Time a video has, the more engaging their algorithm knows it is and YouTube like to recommend videos that keep viewers as long as possible on the platform.
Watch Time
In the Watch Time section, you can see the amount of Watch Time your videos have generated. You can also rank each of your videos by Watch Time and group your videos by styles, lengths and themes to determine your most engaging videos.
❷ Average view duration
Your Average view duration is the total Watch Time of your video divided by the total number of video playbacks, also including replays. This metric measures your video’s ability to engage people. If your video can’t engage new visitors, they’ll jump off from your video quite fast, leaving you with an unimpressive average view duration. If you create a high-performing video, your Average view duration and total Watch Time will increase over time and boost your search and recommendations rankings by a lot.
Average View Duration
❸ Audience Retention
Let’s talk about Audience Retention. If your video is longer than five minutes, and Audience Retention is more than 50%, you are going in the right direction. A hook is something that grabs a viewer’s attention and will result in them staying longer on your video or browsing your other content. We recommend regularly reviewing your videos to ensure you aren’t attracting visitors to outdated content. Older videos can turn them away and they may view your YouTube channel as less trustworthy or valuable as a source for the information that they are looking for. Updated videos are high-quality videos.
Audience Retention
5. Promotion and Marketing
Now it is time to let all your hard work pay off! There is one last thing to focus on so your videos will generate your desired results. Promoting your video is important when it comes to letting it find the target audience. We have listed a few options for promoting and marketing your content.
Promotion and Marketing
❶ YouTube’s Community Tab
Tips for You
1. Make a Post
To create a YouTube Community post on your computer or smartphone, go navigate to your YouTube channel, and look for the tab called “Community.”
2. Tag Content Creators
Now you can make a post and add either an image or a video to it to promote it! You can also tag other content creators by writing an @ symbol in front of the channel’s name.
To create a YouTube Community post on your computer or smartphone, go navigate to your YouTube channel, and look for the tab called “Community.” Now you can make a post and add either an image or a video to it to promote it! You can also tag other content creators by writing an @ symbol in front of the channel’s name.
❷ Social Media Advertisements
Tips for You
1. Targeting Teens at Tiktok
When choosing where to place your advertisements, it’s helpful to understand which networks are most popular with your target audience. Targeting teens? TikTok is where to find them. Older generations love Facebook, YouTube, Twitter, and Instagram.
2. Find Social Networks for Your Brand
Try looking at which social networks perform well organically for your brand. Where does your content naturally strike a chord with fans? This is an obvious choice for your first social ad campaign.
Mastering OpenCV Object Tracking: A Comprehensive Guide for Beginners and Experts
OpenCV Tracking is a popular method used for tracking objects in a video in real-time. OpenCV is a powerful library used for image processing and computer vision applications.
From real-time video analysis to Augmented Reality, OpenCV Tracking has a wide range of uses and can help both private and public sectors to detect and track the desired object in an image or video.
In this comprehensive guide, we’ll explore OpenCV Tracking and its pre-built trackers**.** We will use the OpenCV library and Python to implement this Object Tracking application.
- What Is OpenCV
- The Pre-Built Algorithms OpenCV Offers For Object Tracking
- Implementation In Python And OpenCV
Part 1. What Is Object Tracking?
Object Tracking determines the location of an object in a video and can be used for a variety of purposes, including surveillance, security, traffic control, digital forensics, anomaly detection, gesture recognition, visual surveillance, human-computer interaction, augmented reality, and robot vision.
Even though it may seem easy for an average person, object tracking is quite complex for computers because they have to analyze a set of frames and estimate the object’s trajectory based on numbers instead of images.
Because of how complicated it is, Object Tracking is considered one of the most difficult tasks in computer vision. Even though it’s a challenge, it’s not impossible to accomplish.
And there are two levels of Object Tracking that you should learn about:
1. SOT & MOT
- Single Object Tracking (SOT): SOT is a tracking algorithm that creates advanced appearance models and/or motion models to manage difficult issues like out-of-plane rotations, illumination variations, or scale changes.
- Multiple Object Tracking (MOT): MOT tracks every part of a video and is mainly concerned with mid-level tasks and serves as a foundation for high-level tasks.
2. The Difference Between Tracking And Detection
After knowing what Object Tracking is, there is another concept you should also be aware of - Object Detection.
The Object Tracking and Object Detection are two important methods in computer vision. Object Tracking tracks the position of a given object in an image in real-time, while Object Detection identifies and localizes objects in an image or video. That is the difference.
Part 2. Types Of Object Tracking
Image Tracking
Image tracking allows users to interact with digital content more naturally and helps users move and interact with digital objects in the same manner as they will with real-world physical objects.
Image tracking can be used in various augmented reality (AR) applications, such as AR gaming, shopping, and navigation. Moreover, you can also use it for educational purposes, such as teaching anatomy or providing instructions for a difficult task.
Video Tracking
Video tracking is the process of tracking objects in a video sequence and can be used for various applications, such as detecting and counting objects in a scene, understanding their motions, and recognizing activities.
Part 3. What Are The Difficulties Of Object Tracking?
As what has been mentioned above, the use of object tracking is versatile. However, there are some challenges associated with Object Tracking, such as:
Background Clutter: The background can impact extracting an object’s features. If the background is more densely populated, detecting or tracking the object of interest can be more difficult.
Occlusion: This is a phenomenon where the object being tracked is affected by the background or foreground. This causes the tracking algorithm to get confused due to multiple objects coming close together, hence, losing track of the object.
Varying spatial scales: Varying spatial scales refer to the target object being of a different size or shape, which can confuse the algorithm, leading to errors.
Training and Tracking Speed: If the object is moving too fast or is too small, it can be difficult to track. Therefore, the tracking module has to be designed to track, identify, and localize objects in a matter of seconds.
Part 4. Stages Of The Object Tracking Process
After the introduction of object tracking technically, let’s learn about its mechanism of it from two sides: periods of the working process and the way it tracks.
1. Stages Of The Object Tracking Process
Following are the stages of the Object Tracking process:
Target Initialization
Target initialization is the first step in Object Tracking and involves defining the targets or objects of interest and drawing a bounding box around them in the initial frame. After that, the tracker has to detect the position of the object in the frame while drawing the bounding box.
Appearance Modeling
Appearance modeling is important for understanding how an object will look under different circumstances. If the object being tracked changes appearance due to different lighting, angle, or speed, the tracking algorithm may lose its information and the object itself. Therefore, it has to be conducted to let the algorithm detect the changes and distortion.
Motion Estimation
Motion estimation entails the capacity of the model to anticipate an object’s future position with precision.
Target Positioning
Motion estimation is a process of approximating the most likely region where an object could be present. After the object’s location is approximated, a visual model can be used to determine the target’s location more accurately.
2. Methods Of Object Tracking
Here’re some methods of Object Tracking:
OpenCV-Based Object Tracking
OpenCV Object Tracking method is widely used because it offers several built-in functions designed specifically for this purpose, such as GOTURN, MIL, MediandFlow, and CSRT. The tracker type you select will depend on your specific application design. Each tracker has its pros and cons, so there is not a single type of tracker ideal for all applications.
MDNet
Multi-Domain Convolutional Neural Network Tracker is a convolutional neural-based visual tracker and has won the VOT2015 challenge. Moreover, it is composed of domain-specific layers, branches, and multiple shared layers.
The MDNetT tracker is a deep neural network that is trained on numerous Object Tracking datasets. The tracker is designed to work in multiple domains, including video, text, and images.
DeepSort
DeepSort algorithm can track objects in real-time and uses YOLO v3 to compute the bounding boxes around the objects in a frame.
DeepSort uses Kalman filter from Simple Online and Realtime Tracking algorithm and an identification model, ReID to interlink bounding boxes and object tracks.
ROLO
ROLO is a novel Object Tracking method that uses recurrent neural networks (RNNs) to learn object-specific Spatio-temporal representations. This method works with YOLO, an object detection algorithm, and an LTSM for determining the trajectory of an object.
Part 5. The powerful backup: OpenCV
We have demonstrated how powerful OpenCV Tracking is and how it works. However, do you wonder what OpenCV is? How it supports the tracking goals being achieved? In this part, we will focus on OpenCV and help you better understand the the underlying mechanisms.
1. What Is OpenCV?
OpenCV is a powerful library that allows you to perform image processing, deep learning, machine learning, and computer vision tasks on live video feeds. Moreover, it can be used to detect objects, track their movements, and recognize faces.
It can help process the data that have videos and images and has been used in various applications, such as object recognition and detection, autonomous cars, robots, medical image analysis, automated surveillance, and anomaly detection.
2. The Pre-Built Algorithms OpenCV Offers For Object Tracking
There are 8 pre-built algorithms that OpenCV offers for Objects Tracking. All of them have their uniquility and here we will present their pros and cons for your better understadning.
| Tracker | Pros | Cons |
|---|---|---|
| BOOSTING Tracker | Track objects accurately. | Relatively slow. Unable to stop when an object is lost. |
| MIL Tracker | Strong resistance to noise. Gives accurate results. | Low speed. Unable to stop tracking once the object is lost. |
| KCF Tracker | High speed and accuracy. Stops tracking when the object is lost. | Inability to continue tracking objects once lost. |
| TLD Tracker | Resistance to overlapping and object scaling. | Unstable in object detection and tracking. Constantly loses object. |
| MEDIANFLOW Tracker | High accuracy and speed. Accurate in determining the object’s loss. | Loses object quickly due to high speed. |
| GOTURN Tracker | Shows resistance to obstructions and noise. | If the speed of an object is high, it shifts to another object. |
| MOSSE Tracker | Able to continue tracking after the object is lost. High speed. | Loses object easily if very high speed. |
| CSRT Tracker | Good resistance to overlapping. High accuracy. | Low speed. Unstable when an object is lost. |
3. Implementation In Python And OpenCV
Now, after theoretical explanation of OpenCV and OpenCV Tracking, let’s learn Object Tracking OpenCV Python with coding and our simple and step-by-step instructions:
Install The Dependencies
Install the pycharm app on your PC, and launch it. Create a new project and go to Terminal. Install the opencv-contrib-python package by pasting the following command into the Terminal.
Set Up the Trackers
Now, create a Jupyter-notebook and set up the trackers with this code:
Tasks:
- cv2. version returns the OpenCV library version number.
- Save the name of the eight trackers.
- Check the list for the version you are working on and create a tracker object based on the number.
Capture The Video Input
For capturing the video input, write the following lines of code:
Tasks:
- Use the VideoCapture class to capture a video via the webcam or get a saved one from your PC.
- In VideoCapture - line 2, give the path to your video.
- Comment on the second line to use the webcam for tracking and uncomment the third one.
Creating The Bounding Box And Initializing The Tracker
Define an initial random bounding box or select the choices for the object you want to track with the following code:
Start The Tracker And Check The Output
Finally, write the below code lines to start the tracker:
Tasks
- Read each video frame.
- Start the timer and, through the tracker, determine the trajectory of the object.
- Use the trajectory to draw the bounding box.
- The program will start tracking. Afterward, press the space bar to stop tracking.
Video – Object Tracking with Opencv and Python
Conclusion
In this article, we’ve discussed Object Tracking in detail and how it compares with Object Detection. Furthermore, we explored the methods used for tracking objects and provided complete guidance on the OpenCV Tracking method and its built-in functionalities.
Hopefully, you find this guide helpful, and you can now track objects in real-time without any issues.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
- Image Tracking
- Video Tracking
- What Are The Difficulties Of Object Tracking
- Stages Of The Object Tracking Process
- What Is OpenCV
- The Pre-Built Algorithms OpenCV Offers For Object Tracking
- Implementation In Python And OpenCV
Part 1. What Is Object Tracking?
Object Tracking determines the location of an object in a video and can be used for a variety of purposes, including surveillance, security, traffic control, digital forensics, anomaly detection, gesture recognition, visual surveillance, human-computer interaction, augmented reality, and robot vision.
Even though it may seem easy for an average person, object tracking is quite complex for computers because they have to analyze a set of frames and estimate the object’s trajectory based on numbers instead of images.
Because of how complicated it is, Object Tracking is considered one of the most difficult tasks in computer vision. Even though it’s a challenge, it’s not impossible to accomplish.
And there are two levels of Object Tracking that you should learn about:
1. SOT & MOT
- Single Object Tracking (SOT): SOT is a tracking algorithm that creates advanced appearance models and/or motion models to manage difficult issues like out-of-plane rotations, illumination variations, or scale changes.
- Multiple Object Tracking (MOT): MOT tracks every part of a video and is mainly concerned with mid-level tasks and serves as a foundation for high-level tasks.
2. The Difference Between Tracking And Detection
After knowing what Object Tracking is, there is another concept you should also be aware of - Object Detection.
The Object Tracking and Object Detection are two important methods in computer vision. Object Tracking tracks the position of a given object in an image in real-time, while Object Detection identifies and localizes objects in an image or video. That is the difference.
Part 2. Types Of Object Tracking
Image Tracking
Image tracking allows users to interact with digital content more naturally and helps users move and interact with digital objects in the same manner as they will with real-world physical objects.
Image tracking can be used in various augmented reality (AR) applications, such as AR gaming, shopping, and navigation. Moreover, you can also use it for educational purposes, such as teaching anatomy or providing instructions for a difficult task.
Video Tracking
Video tracking is the process of tracking objects in a video sequence and can be used for various applications, such as detecting and counting objects in a scene, understanding their motions, and recognizing activities.
Part 3. What Are The Difficulties Of Object Tracking?
As what has been mentioned above, the use of object tracking is versatile. However, there are some challenges associated with Object Tracking, such as:
Background Clutter: The background can impact extracting an object’s features. If the background is more densely populated, detecting or tracking the object of interest can be more difficult.
Occlusion: This is a phenomenon where the object being tracked is affected by the background or foreground. This causes the tracking algorithm to get confused due to multiple objects coming close together, hence, losing track of the object.
Varying spatial scales: Varying spatial scales refer to the target object being of a different size or shape, which can confuse the algorithm, leading to errors.
Training and Tracking Speed: If the object is moving too fast or is too small, it can be difficult to track. Therefore, the tracking module has to be designed to track, identify, and localize objects in a matter of seconds.
Part 4. Stages Of The Object Tracking Process
After the introduction of object tracking technically, let’s learn about its mechanism of it from two sides: periods of the working process and the way it tracks.
1. Stages Of The Object Tracking Process
Following are the stages of the Object Tracking process:
Target Initialization
Target initialization is the first step in Object Tracking and involves defining the targets or objects of interest and drawing a bounding box around them in the initial frame. After that, the tracker has to detect the position of the object in the frame while drawing the bounding box.
Appearance Modeling
Appearance modeling is important for understanding how an object will look under different circumstances. If the object being tracked changes appearance due to different lighting, angle, or speed, the tracking algorithm may lose its information and the object itself. Therefore, it has to be conducted to let the algorithm detect the changes and distortion.
Motion Estimation
Motion estimation entails the capacity of the model to anticipate an object’s future position with precision.
Target Positioning
Motion estimation is a process of approximating the most likely region where an object could be present. After the object’s location is approximated, a visual model can be used to determine the target’s location more accurately.
2. Methods Of Object Tracking
Here’re some methods of Object Tracking:
OpenCV-Based Object Tracking
OpenCV Object Tracking method is widely used because it offers several built-in functions designed specifically for this purpose, such as GOTURN, MIL, MediandFlow, and CSRT. The tracker type you select will depend on your specific application design. Each tracker has its pros and cons, so there is not a single type of tracker ideal for all applications.
MDNet
Multi-Domain Convolutional Neural Network Tracker is a convolutional neural-based visual tracker and has won the VOT2015 challenge. Moreover, it is composed of domain-specific layers, branches, and multiple shared layers.
The MDNetT tracker is a deep neural network that is trained on numerous Object Tracking datasets. The tracker is designed to work in multiple domains, including video, text, and images.
DeepSort
DeepSort algorithm can track objects in real-time and uses YOLO v3 to compute the bounding boxes around the objects in a frame.
DeepSort uses Kalman filter from Simple Online and Realtime Tracking algorithm and an identification model, ReID to interlink bounding boxes and object tracks.
ROLO
ROLO is a novel Object Tracking method that uses recurrent neural networks (RNNs) to learn object-specific Spatio-temporal representations. This method works with YOLO, an object detection algorithm, and an LTSM for determining the trajectory of an object.
Part 5. The powerful backup: OpenCV
We have demonstrated how powerful OpenCV Tracking is and how it works. However, do you wonder what OpenCV is? How it supports the tracking goals being achieved? In this part, we will focus on OpenCV and help you better understand the the underlying mechanisms.
1. What Is OpenCV?
OpenCV is a powerful library that allows you to perform image processing, deep learning, machine learning, and computer vision tasks on live video feeds. Moreover, it can be used to detect objects, track their movements, and recognize faces.
It can help process the data that have videos and images and has been used in various applications, such as object recognition and detection, autonomous cars, robots, medical image analysis, automated surveillance, and anomaly detection.
2. The Pre-Built Algorithms OpenCV Offers For Object Tracking
There are 8 pre-built algorithms that OpenCV offers for Objects Tracking. All of them have their uniquility and here we will present their pros and cons for your better understadning.
| Tracker | Pros | Cons |
|---|---|---|
| BOOSTING Tracker | Track objects accurately. | Relatively slow. Unable to stop when an object is lost. |
| MIL Tracker | Strong resistance to noise. Gives accurate results. | Low speed. Unable to stop tracking once the object is lost. |
| KCF Tracker | High speed and accuracy. Stops tracking when the object is lost. | Inability to continue tracking objects once lost. |
| TLD Tracker | Resistance to overlapping and object scaling. | Unstable in object detection and tracking. Constantly loses object. |
| MEDIANFLOW Tracker | High accuracy and speed. Accurate in determining the object’s loss. | Loses object quickly due to high speed. |
| GOTURN Tracker | Shows resistance to obstructions and noise. | If the speed of an object is high, it shifts to another object. |
| MOSSE Tracker | Able to continue tracking after the object is lost. High speed. | Loses object easily if very high speed. |
| CSRT Tracker | Good resistance to overlapping. High accuracy. | Low speed. Unstable when an object is lost. |
3. Implementation In Python And OpenCV
Now, after theoretical explanation of OpenCV and OpenCV Tracking, let’s learn Object Tracking OpenCV Python with coding and our simple and step-by-step instructions:
Install The Dependencies
Install the pycharm app on your PC, and launch it. Create a new project and go to Terminal. Install the opencv-contrib-python package by pasting the following command into the Terminal.
Set Up the Trackers
Now, create a Jupyter-notebook and set up the trackers with this code:
Tasks:
- cv2. version returns the OpenCV library version number.
- Save the name of the eight trackers.
- Check the list for the version you are working on and create a tracker object based on the number.
Capture The Video Input
For capturing the video input, write the following lines of code:
Tasks:
- Use the VideoCapture class to capture a video via the webcam or get a saved one from your PC.
- In VideoCapture - line 2, give the path to your video.
- Comment on the second line to use the webcam for tracking and uncomment the third one.
Creating The Bounding Box And Initializing The Tracker
Define an initial random bounding box or select the choices for the object you want to track with the following code:
Start The Tracker And Check The Output
Finally, write the below code lines to start the tracker:
Tasks
- Read each video frame.
- Start the timer and, through the tracker, determine the trajectory of the object.
- Use the trajectory to draw the bounding box.
- The program will start tracking. Afterward, press the space bar to stop tracking.
Video – Object Tracking with Opencv and Python
Conclusion
In this article, we’ve discussed Object Tracking in detail and how it compares with Object Detection. Furthermore, we explored the methods used for tracking objects and provided complete guidance on the OpenCV Tracking method and its built-in functionalities.
Hopefully, you find this guide helpful, and you can now track objects in real-time without any issues.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
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- Link: https://ai-video-editing.techidaily.com/this-post-will-make-you-learn-anything-and-everything-about-animated-gifs-the-ways-to-use-cool-gifs-in-my-marketing-and-how-to-create-unique-custom-animated/
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