Tips to Make Cinematic Color Grading

New modern color grading software allows you to do point-and-click color grading right in your browser. Color changes are as easy and intuitive as painting or sketching.

You can choose from many different look presets and movie emulations based on Hollywood movies plus real-time previews of your favorite LUTs with this software.

Part 1. What is Cinematic Color Grading?

The cinematic look is all the rage these days and aims to mimic images captured on real film rather than digitally created. To achieve this effect, film directors use various means from lighting to cinematic color gradation. The latter is a powerful tool for bringing a cool or warm tone to a video and providing smooth color transitions to fall on an image that doesn’t look too real but feels emotional.

This kind of post-production processing, which produces beautiful results when used by color magicians, requires a deep understanding of colors and their effect on our psyche and even physiology. It’s not enough to watch a color grading video and use a LUT to get where you want. You should at the very least have an understanding of:

• Color wheel
• Color quality
• Color harmony and discord
• Warm and cool colors
• Color context

Part 2. Tips to make cinematic color grading

Here are three helpful tips to create cinematic-looking images in DaVinci Resolve.

In my 10-year career as a colorist, I’ve worked on every type of content imaginable: short, long, commercial, educational, episodic—you name it. And while each of these formats requires its approach, the one constant that spans them all is the client’s desire for a cinematic look.

Virtually all of us aspire to more cinematic color, but we often come up short—in part because the term itself has become too broad to effectively target. To focus on the goal, I like to think of “cinematic” as “an image whose key visual properties are consistent with those of printed film.”

The print film was the primary medium through which we consumed cinematic images for the first century of filmmaking and is therefore at the very heart of cinematic aesthetics. In this video, I’ll show you my top three secrets to achieving this aesthetic quickly and consistently in Davinci Resolve.

Tips1: Create Color Density

The first secret to film color is to create color density. Another key aesthetic property of film images is that colors can be either highly saturated or highly luminescent but cannot be both.

We can mimic this visual characteristic by identifying strongly saturated colors in our image and using the Hue vs. Lum to reduce their brightness. This simple technique is especially effective on pure primary colors (red, green, and blue).

Tips2: Separation Beats Saturation

The second secret to film color is prioritizing separation over saturation. When you feel like an image lacks overall color or pop, it’s all too easy to reach for the saturation knob, but that’s not a very cinematic solution.

Instead, try using split toning—pushing cool colors into shadows and warm colors into highlights—to increase tonal separation and add depth to an image. This characteristic is present in virtually every film print and is deeply evocative when applied correctly.

Tips3: Strong Contrast is Your Friend

The third secret of film colors is a strong contrast. This is not always easy, as a higher contrast look inherently requires more precision with exposure placement. Too often we pump up some contrast, end up with an image that looks blown out or too crisp, and then immediately back away from editing.

However, if you stick with high contrast long enough to improve your exposure, you’ll get a very different result and be well on your way to a more cinematic image.

Part 3. How to add color cinematic grading by using Filmora?

New modern color grading software allows you to do point-and-click color grading right in your browser. Color changes are as easy and intuitive as painting or sketching.

You can choose from many different look presets and movie emulations based on Hollywood movies plus real-time previews of your favorite LUTs with this software.

Wondershare Filmora is an option if you want to easily change the colors of your projects. You may just double-click the media after dragging it onto the editing timeline to change the contrast, saturation, brightness, and hue.

Despite its speed, it also allows you to merge, edit audio, divide, rotate, and apply as many cool video effects as you like.

Step1Add the media

After installing Wondershare Filmora, click the New Project and Import button to easily find and load your videos.

Step2Correct the color [Basic and Advanced]

In the timeline, double-click the video editing window. Select the “Color” panel and make adjustments.

• Contrast: By adjusting this setting, you can control the brightness and color in different parts of the image.
• Saturation: This setting highlights the gray part of the video to a shade. You can adjust it to make the colors of the entire video image appear more saturated or more subdued.
• Brightness: You can change this setting to adjust the overall darkness and lightness of your project.
• Hue: Hue is generally the lightness of a color. Let’s say that when red is saturated with white, it creates a shade of pink.
• 3D LUT: 3D lookup tables provide your media with Hollywood movie color sets like the 007 series, Batman, Harry Porter, etc.

Hover over the indicator to adjust the color correction settings. Then left click on it and move the slider. The corresponding value stabilizes after releasing the mouse button.

With Filmora, you also have access to advanced color correction. Click the Advanced Color Tuning icon to enter the appropriate window where you can fine-tune the color or use preset templates.

The Preferences tab has a variety of templates, including Movie, Normal, 3D LUT, and Vignette. In the Edit tab, you can adjust color temperature, white balance, hue, 3D LUT, color, HSL, light, vignette, etc.

Step3Preview and save the new video

When you are satisfied with your creation, click “Export”. Then click the Settings button and save the new videos in different formats in the Format tab. You can also export the video directly to Vimeo or YouTube or burn it to DVD for better preservation.

Filmora’s color correction tools will make your videos look natural, more attractive, more vibrant, consistent, and professional.

Color Correction Presets

Color correction presets help your video achieve an enhanced cinematic look. Adjust gives you control over fine-tuning the colors in your shots. You can make various adjustments such as color temperature and exposure.

In the “Effects > LUT” tab, you’ll see an extensive selection of preset color settings. These include Vignettes, Movie Looks Like Old Movies, and Cinematic 3D LUT effects such as Harry Potter, Game of Thrones, House of Cards, and Mission Impossible.

Filmora’s Color Correction Advanced Tool also categorizes your presets. Click on All Presents to see six categories: Favorites, Custom, 3D Lut, Common, Film, and Vignette.

Double-click a preset to apply it to your video. You can see how it looks in the Advanced Color Correction preview window. If you are satisfied with the results, click OK.

Conclusion

Above are the steps to give your video a cinematic look using Wondershare Filmora, hope this helps if you are wondering how to do it. As we can see above, using Filmora video editor will make you more creative in making videos with a suitable emotional tone.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Make a Neon Dance Effect With Filmora

Neon colors in videos are constantly attracting and compelling the scenes. So how it looks if dancing videos have this feature? For sure, it’ll be dreamier and more classy.

After moving toward, the following steps of processing neon effects, you will find different effects to make your video filmier. Wondershare Filmora provides all types of products on one platform. Then try it out and enjoy the rest. Scroll more to learn about the neon effect before editing your video!

Neon Dance Effects in Wondershare Filmora

You often watch viral dance videos or commercials in which a neon highlight of a person dances aside from them in the video. Yes! You can also make that just in a few minutes.

In this case, Wondershare Filmora is considered to be your partner. Filmora is a fantastic tool that you can have at your disposal to edit a range of videos. There are tons of neon effects in Filmora, including neon frames, neon swings, or even multiple neon overlays.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Steps to Make a Neon Dance Effect With Filmora

The public is tired now of seeing old video graphics in dancing videos. It’s time to add neon colors to give a fascinating look. Follow the step-by-step guide mentioned below, and let’s get going!

Step1 Import Clips into the Timeline

Before we begin to edit our video, make sure you download Wondershare Filmora. First, you need to create a timeline to edit our dancing clips. For this, take a look at the below steps!

• Click on the Import icon in the main window when you open Wondershare Filmora.
• Then, import the video clips you want to edit.
• Now, drag the Video and drop it in the editing timeline below.

Step2 Add the Same Video again

We aim to create a black background for the original video we imported above. To do so, follow the steps mentioned below.

• Drag and drop the same video on the timeline.
• Make sure to drag and drop it above the original video.

Step3 Go into the Compositing Mode

After adding the same video, now convert BG into a black screen. For this, follow the given steps:

• Double-Click on the video we added later.
• A video editing panel will open up in the Import
• Scroll down till you see the compositing tab.
• Here will have to change the Blending mode.
• Click on the tab ahead that is labeled “Norma“
• A drop-down option will open up.
• In this drop-down option, scroll below to “Difference“.

• As soon as you click on the Difference option, you will notice a change in the main play window; it will all turn to a black screen.

Step4 Add the Pixelated Edges effect

Our target is to outline the individual in the video, so we can move on to create the Neon Highlight effect. To do so, follow these steps!

• First, go into the effects option that you can select from the tab above the import window.
• In the effects panel, search for the Pixelated edges
• You will notice a search bar in the top right corner. Type “Pixelated edges,“ and you will see some effects pop up in the import window.

• Select the Pixelated edges effect. Then, click and drag it below the video that we turned to black using the Difference
• The edges of the individual dancing in the video will be outlined.

Step5 Change the outline color

You may not like the default color with the Pixelated edges effect. But no worries, you can change that to whatever color you desire by following these steps:

• Double-Click on the video in which you added the effect.
• An editing panel will pop up.
• Click on the Effect option below the Video
• Here, you can see the color option.
• Click on the color and select whatever suits you the best.

Step6 Create Multiple Outlines

It would help if you created multiple outlines to achieve the Neon Dance effect. These multiple outlines will be produced by exporting them multiple times with the color you want. Follow the below points to get it instantly!

• When you have selected the color for your outline, export the video by clicking on the Export icon in the top right corner.

• When you have exported the video, move back to the timeline to edit again.
• As we had selected the Blue color for reference, now choose another color you wish.
• After changing the video, export it again.

Note: Export as many times as you want with the color of your choice. E.g., 5 colors = 5 exports.

Step7 Import the exported videos

• Now you have to import the videos that you exported.
• Before doing that, first, delete the video in track 2. (The video on which we applied the Difference)
• Now select all the exports from your library and import them onto the import window.
• Please select all of them and drag them on the timeline.

Note: You don’t want all the outlines to play simultaneously. Otherwise, the outlines will not appear to be separate.

• To do so, stack the videos on each other on different tracks.

Tip: The trick here will be to offset the video by a few seconds so that each video plays a little later than the other.

To efficiently blend the outlines with the green screen, you can change the blending mode of each of the exported videos to “Lighten.”

• Double-click on each video.
• In the editing panel, choose compositing.
• From there, select the “Lighten“ option.

Step8 Add the Glow effect

To make the outlines glow like Neon lights, we will need to add another effect from the effects library.

• Go to the effects tab and search for “Glow.”
• Click and drag the glow effect to each of the exported videos.

You can make it more fun by going one step further!

• Double-click on each of the glow effects that you added.
• In effect, the editing panel goes to the video effects.
• Here, you can change the radius of the Glow effect you added.
• Similarly, you can do it in all the other videos.

Step9 Apply the Green screen effect

We will change our green screen for the final part. Follow the last steps, and then enjoy!

• Move the green screen footage below them all to the top track.
• Double-click the video to enter the editing panel.
• Go to the chroma key (Green Screen) in the editing panel**.**
• Click on the arrow aside from the tab.

You will immediately see changes to your video in the main play window. Play the video from the start and notice the changes.

Congratulations! You have successfully created Neon Dance effects by using the user-friendly Wondershare Filmora.

Conclusion

Wondershare Filmora offers a variety of editing features that you can use to create very innovative videos. You can quickly create Neon effects in your dance videos next time by following the above steps! Add more creativity to attract more audience. Have fun and explore more effects to get unique results!

Free Download For macOS 10.14 or later

Steps to Make a Neon Dance Effect With Filmora

The public is tired now of seeing old video graphics in dancing videos. It’s time to add neon colors to give a fascinating look. Follow the step-by-step guide mentioned below, and let’s get going!

Step1 Import Clips into the Timeline

Before we begin to edit our video, make sure you download Wondershare Filmora. First, you need to create a timeline to edit our dancing clips. For this, take a look at the below steps!

• Click on the Import icon in the main window when you open Wondershare Filmora.
• Then, import the video clips you want to edit.
• Now, drag the Video and drop it in the editing timeline below.

Step2 Add the Same Video again

We aim to create a black background for the original video we imported above. To do so, follow the steps mentioned below.

• Drag and drop the same video on the timeline.
• Make sure to drag and drop it above the original video.

Step3 Go into the Compositing Mode

After adding the same video, now convert BG into a black screen. For this, follow the given steps:

• Double-Click on the video we added later.
• A video editing panel will open up in the Import
• Scroll down till you see the compositing tab.
• Here will have to change the Blending mode.
• Click on the tab ahead that is labeled “Norma“
• A drop-down option will open up.
• In this drop-down option, scroll below to “Difference“.

• As soon as you click on the Difference option, you will notice a change in the main play window; it will all turn to a black screen.

Step4 Add the Pixelated Edges effect

Our target is to outline the individual in the video, so we can move on to create the Neon Highlight effect. To do so, follow these steps!

• First, go into the effects option that you can select from the tab above the import window.
• In the effects panel, search for the Pixelated edges
• You will notice a search bar in the top right corner. Type “Pixelated edges,“ and you will see some effects pop up in the import window.

• Select the Pixelated edges effect. Then, click and drag it below the video that we turned to black using the Difference
• The edges of the individual dancing in the video will be outlined.

Step5 Change the outline color

You may not like the default color with the Pixelated edges effect. But no worries, you can change that to whatever color you desire by following these steps:

• Double-Click on the video in which you added the effect.
• An editing panel will pop up.
• Click on the Effect option below the Video
• Here, you can see the color option.
• Click on the color and select whatever suits you the best.

Step6 Create Multiple Outlines

It would help if you created multiple outlines to achieve the Neon Dance effect. These multiple outlines will be produced by exporting them multiple times with the color you want. Follow the below points to get it instantly!

• When you have selected the color for your outline, export the video by clicking on the Export icon in the top right corner.

• When you have exported the video, move back to the timeline to edit again.
• As we had selected the Blue color for reference, now choose another color you wish.
• After changing the video, export it again.

Note: Export as many times as you want with the color of your choice. E.g., 5 colors = 5 exports.

Step7 Import the exported videos

• Now you have to import the videos that you exported.
• Before doing that, first, delete the video in track 2. (The video on which we applied the Difference)
• Now select all the exports from your library and import them onto the import window.
• Please select all of them and drag them on the timeline.

Note: You don’t want all the outlines to play simultaneously. Otherwise, the outlines will not appear to be separate.

• To do so, stack the videos on each other on different tracks.

Tip: The trick here will be to offset the video by a few seconds so that each video plays a little later than the other.

To efficiently blend the outlines with the green screen, you can change the blending mode of each of the exported videos to “Lighten.”

• Double-click on each video.
• In the editing panel, choose compositing.
• From there, select the “Lighten“ option.

Step8 Add the Glow effect

To make the outlines glow like Neon lights, we will need to add another effect from the effects library.

• Go to the effects tab and search for “Glow.”
• Click and drag the glow effect to each of the exported videos.

You can make it more fun by going one step further!

• Double-click on each of the glow effects that you added.
• In effect, the editing panel goes to the video effects.
• Here, you can change the radius of the Glow effect you added.
• Similarly, you can do it in all the other videos.

Step9 Apply the Green screen effect

We will change our green screen for the final part. Follow the last steps, and then enjoy!

• Move the green screen footage below them all to the top track.
• Double-click the video to enter the editing panel.
• Go to the chroma key (Green Screen) in the editing panel**.**
• Click on the arrow aside from the tab.

You will immediately see changes to your video in the main play window. Play the video from the start and notice the changes.

Congratulations! You have successfully created Neon Dance effects by using the user-friendly Wondershare Filmora.

Conclusion

Wondershare Filmora offers a variety of editing features that you can use to create very innovative videos. You can quickly create Neon effects in your dance videos next time by following the above steps! Add more creativity to attract more audience. Have fun and explore more effects to get unique results!

What Is Animated GIF

What Is Animated GIF | GIF Example & Advantages of GIF

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

Try It Free Try It Free

Gifs today have become an indispensable part of our social media conversations. Be it Whatsapp, Facebook, Instagram, or any other online messaging platform, no conversations are complete without using Gifs. These animated images can express the whole emotion during a conversation which cannot be expressed by a text message.

You all might have used or been using Gifs but most people never try to know and learn the different ways you can use Gifs. Gifs could be used in marketing and business to boost the attractiveness of your products.

So in this article we bring you all about Gifs, all your questions like What Are Gifs?, What are Different Kinds of Gifs?, How to Use Cool Gifs as Part of Your Marketing?, How to create animated custom Gifs? Which is the best gif template maker? And many more will be cleared after reading the whole article.

In this article

01 [What Is Animated GIF](#Part 1)

02 [10 Amazing Examples of Animated Gifs in Email Marketing Templates](#Part 2)

03 [5 GIF Makers That Lets You Create Unique Custom Animations](#Part 3)

Part 1 What Is Animated GIF

01What Are Gifs?

To begin with, we will start by understanding what is a Gif. Gif stands for Graphics Interface Format and the kind of animation you use today has had a presence on the internet for more than 30 years as of now. A Gif named “flying airplane” was first created by Steve Wilhite and his team of developers in 1987 while working for Compuserve. At the time of their inception, Gifs were small-sized normal moving images placed on any kind of background.

The early Gifs came into use with the increase in popularity of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr. Today we are using the most advanced versions of Gifs, these can be downloaded or embedded on your website, we can use them on almost every messaging platform and creating Gifs today has become a child’s play.

02Different Kinds of Gifs

Now the question comes about what are different types of Gifs. After their creation, Gifs are now used for various purposes and hence then began a custom to define them according to their use.

● Reaction GIFs

These are the most widely used Gifs in social media and messaging platforms. You might have used them to comment to express your feelings. These help to convey your message by animation and you don’t need to type all the stuff. reaction GIFs are bits and pieces of videos or movies looped into a GIF. Almost all the emotions and feelings like applause, happiness, sadness, etc can be expressed by them.

● Illustration and Cartoon Gifs

GIFs that were illustrated specifically to be turned into a GIF comes under this category. These are mostly used to explain something in simple visual form rather than typing all the stuff. Very attractive animation and bright colors are used here to make them seamless.

● Gif Art

You might have not noticed but Gifs can be used very efficiently to showcase art. Many digital artists use the .gif format to create cool GIFs of their own to present their art. On the Gif website like Giphy, you can find thousands of artistic Gifs.

● Optical illusion GIFs

These kinds of Gifs create an illusion to the human eyes and are very attractive. You can use them while the conversation with your friends for a fun purpose.

● Branded Gifs

You might have noticed, nowadays almost all the brands use cool Gifs to promote their products online. Out of all, the apparel brands have made use of this feature in a very wide spectrum to promote their sales.

● Cinemagraphs

These are very special kinds of animated images. These are normal moving images that are continuously looped and make us feel like a real live image. Kevin Burg and Jamie Beck in 2011 created the first cinematograph Gif.

03Different Ways to Use Cool Gifs in Marketing

Gifs could be a fun way of using interesting and cool animations in your marketing. There are thousands of Gifs available on websites like Giphy from where you can choose the suitable Gif. You can also create a dedicated brand Gifs for your particular use. Just keep some of the important things in mind while selecting Gifs for your products and brand.

● It must deliver an appropriate message from your brand and product.

● It must be under legal circumference. Do not try to use copyrighted Gifs or celebrity faces Gifs without obtaining due permission.

● It must match your branding style on other platforms.

● Must be visually understandable and appealing.

04How to Use Cool Gifs as Part of Your Marketing

As you already know that apart from being a source of fun during social media conversations, Gifs could also be used in marketing. You can use very cool Gifs to promote your product and boost up your sales. Following are some creative ideas in which you can use Gifs to market your products.

● You can arrange a contest asking the participants to create a Gif based on your product.

● You can create cool Gifs related to your products and circulate them over different social media platforms, information on social media receives very quick attention.

● Cinemagraphs could be a great option when you want to showcase details about your product in an innovative form. This kind of Gifs could be very useful in fashion-related marketing.

● Create your brand Gifs and add cool emojis to them. Emojis in a Gif make it more attractive.

● You can use Gif for the “thank you” purpose. You can send a Gif “thank you” Gif when someone shares something about your product on social media.

● Infographics and Virtual representation are an important part of marketing today. You can use Gif to design creative infographics.

● The logo of your brand is like soul to product. Using Gifs you can design a catchy and attractive logo that helps in boosting the marketing of your product.

Part 2 10 Amazing Examples of Animated Gifs in Email Marketing Templates

Gif has become a cool and easy way of expressing your feelings so now you don’t need to type all those long boring messages. Nowadays, email marketers are using a wide range of Gifs to market their products to customers. These Gifs attract the interest of viewers and lead to an increase in sales. You too can use animated GIFs to display your products and services in action. Here you will see 10 amazing examples of marketing gif templates.

01ShoeMint

ShoeMint, a colored socks company has used very catchy Gif to market their socks. ShoeMint goes by email marketing template – “C’mon, Get Happy!” as their tag line and when you look at the Gif of colorful socks you will have a smile on your face.

02Modcloth

Modcloth markets the dresses which can be combined and paired with different trendy and stylish outfits. Their email marketing template attracts viewers’ attention when they see the same dress paired with different other dresses in an animated form.

03Bed Bath & Beyond

This brand markets a unique Ziploc Space Bag which can be folded and rolled up. The tag line of the email template is “dorm space savers that easily roll up and out to make room for more” and their animated Gifs very well explains the purpose and advantages of these bags.

04Bonobos

To promote their tearaway trousers, Bonobos uses a Gif in which the man removes his pants by just tearing them away. This email marketing template attracts viewers’ attention exactly in the way the company desires.

05Jack Spade

If you are a branded garment lover then you might have received email marketing templates from Jack Spade in the form of Gifs. This brand uses Gif at a wide range to promote its products online.

06Mr. Porter

Mr. Porter, a brand which is known for its warm and cozy comfort wears. This email marketing template shows a man sitting in a very comfortable position near the fire. This Gif puts the urge for the same comfort level in the viewer’s mind.

07Anthropologie

Anthropologie makes use of octopus made out of paper and flapping its tentacles around in a joyous and happy manner. This catchy Gif abates the viewer to go for the product marketed by the email.

08West Elm

The modern furniture and home decoration company West Elm showcases various lamps in Gif form in their email newsletter. This Gif creates an urge in the viewer’s mind about their need for the home decoration.

09Chanel

The Watch making company Chanel showcases their triple row watches using wonderful animated Gif.

10 Singer 22

This company uses a party-type email marketing template to attract customers who’ve just reached the next level of their rewards program.

Part 3 5 GIF Makers That Lets You Create Unique Custom Animations

Now you might want to know which the best and easiest Gif maker to design unique custom animation is. If you search on Google for an online Gif maker, then your search result will be filled with hundreds of such Gifs makers. But here we have shortlisted the 5 best and easy-to-use Gif makers using which you can create unique custom animation as per your requirements.

01**Wondershare Filmora Video Editor **

To feature at the top of our list is Filmora. Filmora is one of the best video editing tools to turn videos into GIF images. This app uses fabulous text and animation effects to turn your video and images into catchy Gifs. This tool works very smoothly with various OS like Windows 7/Windows 8.1/Windows 10/Windows 11 ( 64 bit OS).

Wondershare Filmora - Best Video Editor for Mac/Windows

Try It Free Try It Free

5,481,435 people have downloaded it.

Build unique custom animations without breaking a sweat.

Focus on creating epic stories and leave the details to Filmora’s auto features.

Start a creative adventure with drag & drop effects and endless possibilities.

Filmora simplifies advanced features to save you time and effort.

Filmora cuts out repetition so you can move on to your next creative breakthrough.

The best thing about this gif template maker is that you don’t need any technical expertise to use it. You can create gif from all popular video formats like .wmv, .mp4, .mkv, .evo, .dat, .wav, .mpeg and .avi etc. as per your requirements.

02Imgflip

Next on our list is Imgflip, apart from being an efficient Gif creator the main highlight of this tool is that you can create animated GIFs from your pictures or even a Facebook or YouTube video URL. You can also use webcam video directly and rearrange the image to create Gifs.

03GIFMaker.me

Another great gif template maker isGIFMaker.me. This tool enables the generation of quick and attractive Gifs in a matter of a few minutes. No matter you use Mac, Windows, or Linux, this tool will effortlessly create GIFs from images and videos.

04Gifs.com

Next on our list of best gif template makers is Gifs.com. The website claims to be “the fastest way to make and edit Gifs and short videos”. Gifs.com allows you to access a free and easy-to-use media editor which makes it the fastest GIF creator.

05Imgur

Last but not least to feature in our list of Imgur. Imgur is both a Gif gallery as well as a creator. This tool offers various functions to edit the GIFs you create with features like crop, rotate, resize, etc.

● Ending Thoughts →

● So guys, now it’s time to end the article. After reading this article you might have understood the meaning of Gifs. Gifs could be a fun way to interact on social media and also they could be an important tool in the marketing of your products.

● You can learn to design email templates from the examples provided in the articles. This will help you to boost the marketing of your products online.

● If you want to create Gifs as per your requirements then you can go for any of the five Gif makers suggested in the article but we suggest to go with Filmora first as it is the best and easiest of all the mentioned Gifs makers.

How To Make a Video Podcast

Starting a video podcast can be quite intimidating, but the truth is; having the proper knowledge will help you do things more correctly.

As we all know, knowledge is the key to success. So, for you to navigate your way around the video podcasting industry easily, you need to consume enough information that will enable you to make fewer wrong decisions.

To help you out, we took our time to do more research on how to record video podcasts, and in this post, we will share all you need to know to record a video podcast that stands out.

Part 1. But first: why record with a video?

If you’ve done a little research, you’ll notice many podcasters switched to recording with videos instead of audio. Did they decide to start doing that so we could see their faces? Well, the answer is NO. But before we discuss more on that, you should know what a video podcast is and its types.

You guessed right. A video podcast is a podcast with video. The video element could be a static image or a video recording of the podcast host and the guest. A video podcast will help you do the following;

1. Enhance the visual content

Research shows that humans learn more from what they visualize than what is heard. Yes, this is because 30% of the human brain comprises neurons dedicated to visual processing, and just 3% is dedicated to hearing. Besides, videos are always more engaging compared to audio. So why not combine both to boost your podcast performance?

2. Level up the personality and relatability

Most people have more belief in what they see than what is heard. So, video podcasts allow audiences to easily see your expression and understand your passion for the subject you discuss. It also builds a deeper level of connections between you and them. Also, it helps to add to the originality of your podcast and your brand as a whole.

3. Make the content more accessible

Your podcast show becomes more accessible when it’s in the video. You won’t be limited to just uploading it on podcast platforms but also on social media as a short TikTok trailer, Instagram post, YouTube video, etc. Doing this will get your content in front of a wide range of audience, thus prompting more people to engage with your podcast.

Part 2. Get your gear set up

The first step to starting a video podcast is getting your gear set up. We recommend you start with the following podcast equipment:

• A camera (if recording a video podcast)
• Microphone(s)
• Headphone(s)
• Memory cards
• Tripods
• Computers
• Recording software or a digital audio workstation

Let’s dig deeper into each of these. We’ve compiled the best podcast equipment for beginners and pros alike based on our extensive research.

1. DSLRs Camera – Sony A6300 ($779)

If you’re looking to record remotely, just like most podcasters in 2022, we’d advise using a DSLR camera by connecting it to your computer using an Elgato Cam link. A $30 version of the device is available on Amazon.

DSLR cameras are perfect for video podcasts, and one of the most reliable options is the Sony A6300 camera. It’s one rugged camera that feels very good at hand, and it offers excellent 4K video recording quality that allows you to shoot amazing videos for podcasts. You can never go wrong with such a camera at your fingertips.

2. Microphones - Shure SM58 ($89)

There is also other equipment – a microphone you need to start a podcast. There are many quality microphones in the market, but one of the most popular options among podcasters is the Shure SM58. It’s an XLR microphone that usually requires an interface to record. However, if you prefer a USB microphone, you can purchase either Rode, NT-USB mini, or the Shure MV7.

3. Headphones - Monoprice Premium Hi-Fi DJ Style ($26.60)

Headphones are a must for any kind of podcast. Yes, this helps you hear how everyone on your podcast sounds. One of the best choices for podcasters is the Monoprice Premium hi-fi DJ style. The headphones produce the best sound quality and are equipped with thick and comfortable padding that keeps music inside and prevents external noise.

4. Memory Card - SanDisk 128GB Ultra MicroSDXC UHS-I Memory Card ($16.35)

A memory card is also crucial when you’re recording a video podcast. It allows you to store recorded footage safely. Plus, it facilitates moving recorded videos between your computer and camera, especially when you cannot use a USB cable.

5. Tripods - Aureday 74 Camera Tripod ($36.99)

It would help if you had a tripod to shoot stable podcast videos. A tripod is a support tool that will enable you to adjust your camera height, movement, and stability to record a perfect video from any required angle. It is essential if you don’t have anyone helping you behind the camera.

6. Computers - ASUS VivoBook 15 F515 ($358.99)

A computer is just like a mastermind of the whole podcasting process. Yes, it’s where every other device is connected to, and you need it to edit the recorded podcast according to your requirements. Of course, any primary computer is perfect for the process. But if you’re looking to acquire one, the ASUS VivoBook 15 F515 is affordable.

7. Video Podcast Software - Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Your podcast gear setup isn’t complete without video podcast software. Yes, this one is also essential, as it’s required for performing podcast recording editing to spice up your videos. Wondershare Filmora is an ideal choice for anyone to edit podcast content with high quality!

Part 3. Build your set

Besides having a good quality camera and other podcast gear mentioned above, it’s also crucial to make your set look gorgeous. It makes your video podcast look more professional. Below are ideas for some techniques you can employ.

1. Depth & lighting

To make a professional-looking video podcast, you need to add as much depth as possible. So yes, there should be enough distance between you and the background (don’t be too close or too far). However, if this is impossible because you have a small space, good lighting should spice things up. Godox SL -150 is one perfect choice that you can opt for.

2. Make your background interesting

Your background shouldn’t just be left alone. It would be best to put up some fascinating stuff that will blend with the podcast’s theme and make the video look more admirable. For example, if your podcast discusses relationships, you should have a background that suits the topic.

3. Declutter

It’s never a good idea to leave unnecessary items in the background because that makes it look messy. Also, it may compromise everything you’ve done to spice it up. So, after you finish putting up an exciting background, take a few minutes to inspect the lighting, the elements, and lots more. Then, ensure it’s clean and tidy.

Part 4. Create a collaborative doc

Creating a collaborative doc is also essential for making a podcast. You might ask: “what is a collaborative doc?” Well, it’s where you jot down information on the following;

• Niche or Topic
• Brand name
• Format for the Show and each of the Episodes
• Intro and Outro Music
• Create a Cover Art
• Ideas to record the first podcast

Part 5. Create your show

Now that you have a perfect plan and setup, the next thing is to start the show. But first, what format have you chosen for your first show? Is it the static image recording? The remote interview recording? The in-studio recording? or interview & b-roll recording? Not sure of which format to start with? Worry less. We’ll walk you through the steps of the process for each process. Just keep reading;

Method 1: Static Image Podcast Recording

It is the simplest way to record a video podcast. You don’t necessarily have to show your face. Instead, record an audio podcast, then convert its file into a video file and add a static image to the background to keep playing as the viewer is listening.

You need video editing software to create this kind of video podcast - Filmora is a perfect choice. However, keep in mind that this kind of video podcast is usually less engaging, only that you’ll be able to publish it on various video platforms.

Equipment Required:

• Video editor - Filmora
• Computer

Method 2: In-studio Podcast Recording

Unlike static image recording, this kind of video podcast requires you to show in the video. It involves capturing the conversation between you and a guest or your colleague from a perfectly set up studio.

Equipment required:

• Camera
• Microphone
• Tripod (if you have nobody to stay behind the camera)
• Computer
• Headphones
• Video editing software - Filmora

Method 3: Remote Interview Podcast Recording

It is just like a live-stream podcast. It involves recording multiple speakers who are not in the same room as you. This kind of video podcast is reliable when you intend to shoot online interviews with guests across the country.

Equipment Required:

• Software that supports capturing multiple webcams. An example is Riverside.
• Microphone
• Computer
• Video Editor - Filmora

Part 6. Edit your video podcast

After creating your show, the next thing is to edit your video podcast to make it look worthy when you publish it on any platform. But for this operation, you need powerful video editing software like Filmora.

Filmora is an efficient video editor with many excellent features, including audio recording, audio effects, speech-to-text, and many more. Also, it allows users with any level of experience to create nice-looking videos using these features. With Filmora, you can;

• Record high-quality podcasts with no quality loss.
• Edit podcast videos with over 1,000 stunning effects and elements.
• Add subtitles in different languages, fonts, and formats for your podcast.
• Publish podcast videos directly to platforms like YouTube and Vimeo.
• Edit audio efficiently with audio denoise, auto beat sync, silence detection, etc.

Here is how to use Filmora to edit a video podcast

Step1 Download and Install Filmora software on your computer

Step2 Create a New Project

You can launch the Filmora app and click Create New Project.

Step3 Upload footage

Click the import button to upload your podcast video, then drag-n-drop it to the timeline.

Step4 Edit Podcast

Right-click the podcast video clip from the timeline > choose Edit Properties. Then, in the pop-up window, tick the checkbox next to Ducking and use the appropriate buttons to adjust the Fade in, Fade out, and pitch.

Step5 Use Speech-to-text

To convert your podcast voiceover into readable text, right-click on the podcast clip from the timeline and select Speech-to-text from the pop-up list.

Select the Language you wish to convert the voiceover to click OK to proceed.

Step6 Add Video & Audio Effects

To add video and audio effects to your podcast, you just need to click Effects from the top side of the screen. Then, click an option from the left side of the screen and select the effect you’d like to use in your video. After that, drag-n-drop the effect to the timeline.

Step7 Preview and Save Video

Finally, play the clip to preview the edited podcast and use the Export button at the top of the screen to save it to your computer.

For more detailed video podcast recording steps with Filmora, we advise you to refer to this video Record Podcast on Filmora

Part 7. Upload your video podcast

Firstly, you need a video platform to upload your show. Some of the excellent options you can find in the industry include YouTube, RSS, Spotify, Vimeo, Riverside.fm, and many others. Also, you can upload the show to video platforms like YouTube, Vimeo, etc. To upload the podcast video to a platform like YouTube, you just have to do the following;

Step1 Open YouTube’s official website and create or login into your account.

Step2 On the new interface, click Create New from the top-right corner and choose Upload Video.

Step3 Next, click Select Files and upload the podcast video.

Step4 Once the upload is complete, adjust the editing/settings according to your requirements and publish your video to complete the operation.

Part 8. Share and promote your video podcast

Most people think the final phase of making a video podcast is uploading to a video platform, but you still have to share and promote your content on different platforms. Nevertheless, it will help get the podcast to a wide range of audiences.

Thankfully, a video podcast allows you to upload a short clip of your show to different social media platforms like Instagram, TikTok, Twitter, etc. With this, your show will become more accessible across various platforms, thus increasing your show’s engagement. Honestly, it’s a win-win!

The Bottom Line

There you have it! Just like that, you’re ready to be a part of the top-rated video podcasters you can ever think of. With all that’s discussed in the article, we believe you can now focus on creating valuable and engaging content for your audience.

However, as you start to record video podcasts, we advise you to invest in the right marketing tools to help you gain more attraction in the industry.

Free Download For macOS 10.14 or later

Your podcast gear setup isn’t complete without video podcast software. Yes, this one is also essential, as it’s required for performing podcast recording editing to spice up your videos. Wondershare Filmora is an ideal choice for anyone to edit podcast content with high quality!

Part 3. Build your set

Besides having a good quality camera and other podcast gear mentioned above, it’s also crucial to make your set look gorgeous. It makes your video podcast look more professional. Below are ideas for some techniques you can employ.

1. Depth & lighting

To make a professional-looking video podcast, you need to add as much depth as possible. So yes, there should be enough distance between you and the background (don’t be too close or too far). However, if this is impossible because you have a small space, good lighting should spice things up. Godox SL -150 is one perfect choice that you can opt for.

2. Make your background interesting

Your background shouldn’t just be left alone. It would be best to put up some fascinating stuff that will blend with the podcast’s theme and make the video look more admirable. For example, if your podcast discusses relationships, you should have a background that suits the topic.

3. Declutter

It’s never a good idea to leave unnecessary items in the background because that makes it look messy. Also, it may compromise everything you’ve done to spice it up. So, after you finish putting up an exciting background, take a few minutes to inspect the lighting, the elements, and lots more. Then, ensure it’s clean and tidy.

Part 4. Create a collaborative doc

Creating a collaborative doc is also essential for making a podcast. You might ask: “what is a collaborative doc?” Well, it’s where you jot down information on the following;

• Niche or Topic
• Brand name
• Format for the Show and each of the Episodes
• Intro and Outro Music
• Create a Cover Art
• Ideas to record the first podcast

Part 5. Create your show

Now that you have a perfect plan and setup, the next thing is to start the show. But first, what format have you chosen for your first show? Is it the static image recording? The remote interview recording? The in-studio recording? or interview & b-roll recording? Not sure of which format to start with? Worry less. We’ll walk you through the steps of the process for each process. Just keep reading;

Method 1: Static Image Podcast Recording

It is the simplest way to record a video podcast. You don’t necessarily have to show your face. Instead, record an audio podcast, then convert its file into a video file and add a static image to the background to keep playing as the viewer is listening.

You need video editing software to create this kind of video podcast - Filmora is a perfect choice. However, keep in mind that this kind of video podcast is usually less engaging, only that you’ll be able to publish it on various video platforms.

Equipment Required:

• Video editor - Filmora
• Computer

Method 2: In-studio Podcast Recording

Unlike static image recording, this kind of video podcast requires you to show in the video. It involves capturing the conversation between you and a guest or your colleague from a perfectly set up studio.

Equipment required:

• Camera
• Microphone
• Tripod (if you have nobody to stay behind the camera)
• Computer
• Headphones
• Video editing software - Filmora

Method 3: Remote Interview Podcast Recording

It is just like a live-stream podcast. It involves recording multiple speakers who are not in the same room as you. This kind of video podcast is reliable when you intend to shoot online interviews with guests across the country.

Equipment Required:

• Software that supports capturing multiple webcams. An example is Riverside.
• Microphone
• Computer
• Video Editor - Filmora

Part 6. Edit your video podcast

After creating your show, the next thing is to edit your video podcast to make it look worthy when you publish it on any platform. But for this operation, you need powerful video editing software like Filmora.

Filmora is an efficient video editor with many excellent features, including audio recording, audio effects, speech-to-text, and many more. Also, it allows users with any level of experience to create nice-looking videos using these features. With Filmora, you can;

• Record high-quality podcasts with no quality loss.
• Edit podcast videos with over 1,000 stunning effects and elements.
• Add subtitles in different languages, fonts, and formats for your podcast.
• Publish podcast videos directly to platforms like YouTube and Vimeo.
• Edit audio efficiently with audio denoise, auto beat sync, silence detection, etc.

Here is how to use Filmora to edit a video podcast

Step1 Download and Install Filmora software on your computer

Step2 Create a New Project

You can launch the Filmora app and click Create New Project.

Step3 Upload footage

Click the import button to upload your podcast video, then drag-n-drop it to the timeline.

Step4 Edit Podcast

Right-click the podcast video clip from the timeline > choose Edit Properties. Then, in the pop-up window, tick the checkbox next to Ducking and use the appropriate buttons to adjust the Fade in, Fade out, and pitch.

Step5 Use Speech-to-text

To convert your podcast voiceover into readable text, right-click on the podcast clip from the timeline and select Speech-to-text from the pop-up list.

Select the Language you wish to convert the voiceover to click OK to proceed.

Step6 Add Video & Audio Effects

To add video and audio effects to your podcast, you just need to click Effects from the top side of the screen. Then, click an option from the left side of the screen and select the effect you’d like to use in your video. After that, drag-n-drop the effect to the timeline.

Step7 Preview and Save Video

Finally, play the clip to preview the edited podcast and use the Export button at the top of the screen to save it to your computer.

For more detailed video podcast recording steps with Filmora, we advise you to refer to this video Record Podcast on Filmora

Part 7. Upload your video podcast

Firstly, you need a video platform to upload your show. Some of the excellent options you can find in the industry include YouTube, RSS, Spotify, Vimeo, Riverside.fm, and many others. Also, you can upload the show to video platforms like YouTube, Vimeo, etc. To upload the podcast video to a platform like YouTube, you just have to do the following;

Step1 Open YouTube’s official website and create or login into your account.

Step2 On the new interface, click Create New from the top-right corner and choose Upload Video.

Step3 Next, click Select Files and upload the podcast video.

Step4 Once the upload is complete, adjust the editing/settings according to your requirements and publish your video to complete the operation.

Part 8. Share and promote your video podcast

Most people think the final phase of making a video podcast is uploading to a video platform, but you still have to share and promote your content on different platforms. Nevertheless, it will help get the podcast to a wide range of audiences.

Thankfully, a video podcast allows you to upload a short clip of your show to different social media platforms like Instagram, TikTok, Twitter, etc. With this, your show will become more accessible across various platforms, thus increasing your show’s engagement. Honestly, it’s a win-win!

The Bottom Line

There you have it! Just like that, you’re ready to be a part of the top-rated video podcasters you can ever think of. With all that’s discussed in the article, we believe you can now focus on creating valuable and engaging content for your audience.

However, as you start to record video podcasts, we advise you to invest in the right marketing tools to help you gain more attraction in the industry.

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