Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

M31 LUT (Teal and Orange LUT) Free Download

Today’s article will be fascinating for all those who want to shoot their films at home and become a filmmaker. As upon M31, LUT (teal and orange) is one of the most used LUTs in various films. It was first introduced in Hollywood, and there are many movies that use this style for color correction, such as the well-known Transformers, Star Trek, Mad Max, and Wonder Woman. The spectator can rapidly comprehend the information in the image and quickly tell the topic from the backdrop thanks to the two contrasting hues of teal and orange, which are more common in nature. These colors can also merge more smoothly with the rest of the image. In this article, we will discuss how to use it and other amazing LUTs in your videos. So let’s begin!

Part 1. What is M31 LUT (Teal & Orange LUT)?

M31 LUT (Teal & Orange Lut) is one of the most used LUTs in Hollywood and other cinematic industries. This LUT help to get your video the cinematic colors of teal and orange. The contrast between the two colors teal and orange is clear, but there are also other colors present in nature. For example, human skin is mostly composed of the colors yellow, red, and brown. Because blue is the complement of these colors, teal is their contrast color.

Other quality features are Color Remapping, Skin Toning, Saturation, etc. In other words, it helps your videos look like popular Hollywood films as they also use this same LUT in their movies. Its popularity in Hollywood films may be due to a number of factors, but one of the most crucial ones is that it gives the scene a cohesive mood by allowing disparate aspects to mirror one another and emphasize the overall qualities of the scene.

Why is it necessary to discuss the Teal & Orange LUT separately since they are now so popular? The fact that you may utilize this approach for a very long time to enhance the color quality of your own work and your own use of color is what matters most.

The following sections discuss downloading and using these LUTs in your videos.

Part 2. M31 LUT (Teal & Orange LUT) free download

1. Orange and Teal Lightroom Presets by SparkleStock (Lite)

SparkleStock is well-known for its variety of LUTs with its featured appearance on many brands. This Sparkle stock pack contains the M31 Teal and Orange LUT with seven other LUTs.

The download link of the LUT is here .

2. Orange-and-Teal-LUTs-Pack-by-Navpreet-Singh-ShareAE.com

Navpreet Singh is a growing designer. However, he offers some good packs of LUTs. One of which is the Orange and Teal LUTs pack. There are eight variations of M31 LUT available in the pack.

The download link of the LUT is here .

3. Orange and Teal - Kevin Aryal Tutorial

This pack also has nearly six various M31 Orange and Teal LUT. Kevin Aryal Tutorial, a source of many effects and LUTs, offers this pack.

The download link of the LUT is here .

4. DaVinci Resolve 18

DaVinci Resolve 18 also has a good name in providing LUTs and effects. They also offer the M31 Orange and Teal LUT with a variety of many more effects.

The download link of the LUT is here .

5. FG-Free-Cine-LUTs-Pack-v2

Filtergrade is another trusted source to get different LUT packs. This pack by Filtergrade has various cinematic effects, including the M31 Teal and Orange LUT.

The download link of the LUT is here .

Part 3. How to use LUTs in Filmora Video Editor?

In addition to M31 LUTs, Filmora offers more than 100 LUT packages to pick from when color grading your videos. Select the LUT that best suits your video, then use Filmora to add it. To add a sophisticated effect to your clips, follow these steps:

1. Once your video clips have been imported, select LUT from the Effects tab. Here, you may view more than 100 different LUT styles to match various themes and moods.

1. Or you can just click on the “Tools > Color > Color correction”. You may improve the picture quality by adjusting the color details, contrast, light, and shadows here.

1. If you want to use other preset LUTs, click on the drop-down menu and select the Load LUT option. Then, choose the downloaded LUT and click OK button.

Conclusion

Therefore, to help those who want to add amazing LUTs like M31 (teal and orange) in their videos to give them a cinematic look, we hope this article will be helpful. You can use the traditional LUTs that we suggest, and if you’re still having some difficulty with color grading, you’re welcome to try Filmora’s color grading tool to help you out.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

List of Whatsapp Video Format That You May Need to Know

Among the different communication platforms, WhatsApp is very famous. The application lets you communicate with your loved ones living far away via messages, audio, and video calls. Unlike other platforms, WhatsApp has a lot of happy users.

With WhatsApp, you can not only communicate but also offers media file sharing. You can share your favorite meme, funny videos, and other things through WhatsApp. If you want to share a video but can’t, the WhatsApp video format is not supported. To learn about WhatsApp-supported video formats, keep reading the article.

In this article

01 Introduction About WhatsApp Supported Video Formats

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

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