This Article Shares Valuable Insight Into the Best Brand Story Videos. Also, It Highlights the Importance of a Video Maker in Your Brand Story Video Ad-Making Process and Why Filmora Should Be Your Go-To Choice

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Dollar-Store DIY Hacks to Use for Filmmaking

Filmmaking is usually an expensive hobby, but slowly over time, it’s become more affordable. Regular gear like cameras and lights are slightly cheaper, but there are plenty of ways to DIY regular items to use as film gear.

Making DIY film gear may not give you the same look as professional gear, but it could be a fun project and give you similar looks on a budget. In this article, let’s look at some dollar-store DIY hacks that you can use for filmmaking on a budget.

Tip 1. Add foreground elements to improve the frame of videos

Let’s start with something we can do to enhance your framing. Sometimes we want to direct our audience’s attention to a specific part of the frame. In this case, it’s the talent of placing an object in the shot’s foreground that can help us do that. While also making a more attractive frame. At the dollar store, try using something like these fake plants.

You can place it in front of your lens. Then focus on the talent behind it, giving a blurry foreground that perfectly frames the talent. Here’s how the shot looks with and without foreground elements.

Note: Remember, you can also use a different angle than simply approaching the object from the front. You can try and use different perspectives until you find the shot or footage you are looking for.

Tip 2. Adjust lights with poster boards

The shot below looks dark and boring because the background has no light. Here’s the shot with and without the lights.

A practical light is a light that shows up on screen rather than lighting talent from off-screen. For example, some dollar stores have small LED accent lights for around three dollars.

Others even have lights with adhesive backings that allow you to place them all over the room—creating great lighting accents with small eye-catching pockets of light.

On film sets, crews use a bounce to reflect light from one light source in another direction. At the dollar store, we can find something like this poster board to get a similar effect.

By reflecting the light onto the bounce, we get softer, more spread-out light when it’s reflected. Then you will get the result in a nicer look. Using poster boards, you can do multiple things with light.

• Use white to bounce light.
• Use black as a flag to shape or block light.

• You can also use green for a small green screen when filming a product video

You might have seen how big production companies create those alienated landscapes, such as in the movie Avatar and many more.

The concept is recording your object in front of a green screen behind it. Then, it’s much easier to add a separately filmed background to the final footage with a video editor like Filmora.

Tip 3. Smooth audio with felt pads or socks

Do you ever have audio pop while you are recording? It can get annoying. So, to fix the issues, we are now teaching you three practical ways.

1. Felt pads

Felt pads with adhesive backs can be stuck onto noisy props like a coffee mug. This way, we won’t hear the mug hitting the table when we’re recording sound.

2. Socks as pop filters

Professionals use what they call a pop filter because a pop filter can reduce the loud pops from their mouths. But what is pop? Pops usually occur when people say words that start with the letter P or B.

Then what is a pop filter? You might have seen in some YouTube videos, especially live streamers, where they use a microphone with a plate on its head; that’s called a pop filter. You can purchase pricey gear like a pop filter, or we can get a pack of cheap socks at the dollar store and place them over the mic.

It will make your voiceover slightly quieter, but it should also get rid of the popping. So keep adding socks until you hear no more pops in your voiceover.

Conclusion

See how easy it was! Keep in mind these dollar store hacks in your next video. And you can edit your footage like a pro with an easy-to-use video editor like Wondershare Filmora . Keep exploring different ideas and perspectives to record.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Tip 2. Adjust lights with poster boards

The shot below looks dark and boring because the background has no light. Here’s the shot with and without the lights.

A practical light is a light that shows up on screen rather than lighting talent from off-screen. For example, some dollar stores have small LED accent lights for around three dollars.

Others even have lights with adhesive backings that allow you to place them all over the room—creating great lighting accents with small eye-catching pockets of light.

On film sets, crews use a bounce to reflect light from one light source in another direction. At the dollar store, we can find something like this poster board to get a similar effect.

By reflecting the light onto the bounce, we get softer, more spread-out light when it’s reflected. Then you will get the result in a nicer look. Using poster boards, you can do multiple things with light.

• Use white to bounce light.
• Use black as a flag to shape or block light.

• You can also use green for a small green screen when filming a product video

You might have seen how big production companies create those alienated landscapes, such as in the movie Avatar and many more.

The concept is recording your object in front of a green screen behind it. Then, it’s much easier to add a separately filmed background to the final footage with a video editor like Filmora.

Tip 3. Smooth audio with felt pads or socks

Do you ever have audio pop while you are recording? It can get annoying. So, to fix the issues, we are now teaching you three practical ways.

1. Felt pads

Felt pads with adhesive backs can be stuck onto noisy props like a coffee mug. This way, we won’t hear the mug hitting the table when we’re recording sound.

2. Socks as pop filters

Professionals use what they call a pop filter because a pop filter can reduce the loud pops from their mouths. But what is pop? Pops usually occur when people say words that start with the letter P or B.

Then what is a pop filter? You might have seen in some YouTube videos, especially live streamers, where they use a microphone with a plate on its head; that’s called a pop filter. You can purchase pricey gear like a pop filter, or we can get a pack of cheap socks at the dollar store and place them over the mic.

It will make your voiceover slightly quieter, but it should also get rid of the popping. So keep adding socks until you hear no more pops in your voiceover.

Conclusion

See how easy it was! Keep in mind these dollar store hacks in your next video. And you can edit your footage like a pro with an easy-to-use video editor like Wondershare Filmora . Keep exploring different ideas and perspectives to record.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How Does the YouTube AI Algorithm Work

How Does the YouTube AI Algorithm Work - AI EXPLAINED

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

Try It Free Try It Free

YouTube is a video sharing platform that is popular among people of all age groups. It was launched back in the year 2007 by 3 PayPal employees. Now, it has become the world’s largest search engine and visited websites after Google. It is the abode of the modern world that has something for everyone.

Per day, people spend approximately 1 billion hours watching videos on YouTube. At the same time, the users of YouTube upload approximately 300 hours of video per minute. But, do you know like Google, this video platform works on a technique known as the YouTube AI algorithm? The platform highly depends on these algorithms to deliver content to the viewers. As YouTube is overloaded with content, AI is a powerful weapon that helps to decide the video recommendation for the huge number of users. This recommendation system for YouTube works on certain factors.

In this article

01 [The Aim of YouTube’s Algorithm](#Part 1)

02 [How the YouTube Algorithm Works](#Part 2)

03 [Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm](#Part 3)

04 [Ways to Improve Your Video Quality](#Part 4)

Part 1 The Aim of YouTube’s Algorithm

YouTube’s algorithms work with 2 major aims. Its first aim is helping the viewers easily get what they want to watch. The second aim of YouTube’s algorithm is to maximize the satisfaction rate of viewers which ultimately leads to long term engagement.

Part 2 How the YouTube Algorithm Works

YouTube has a well defined AI-based algorithm. The working of the YouTube algorithm AI depends on several factors. It decides the position of videos at 6 different places as per the viewer’s interest. These locations include:

Notifications, Channel subscriptions, Trending streams, YouTube’s homepage, Recommended streams, and Search results.

Let’s understand some more facts about the working of the YouTube algorithm.

01How YouTube Determines The Algorithm

The traffic source for each video might be different. But YouTube’s approach to determine the algorithm for video recommendation is decided by:

● External factors i.e. the overall audience or market

● Performance i.e. the success rate of video

● Personalization i.e. the history and preferences of viewers

02How YouTube Determines Its Homepage Algorithm

You might have found a large array of videos when you type Youtube.com or open the app. YouTube shows these videos thinking that person might be interested in watching any video from the list. The selection of these videos is based on performance and personalization. Performance is measured depending on the metrics such as viewer surveys, likes, dislikes, average percentage viewed, average view duration, and click-through rates. Personalization means the selection of videos based on the past behavior of the viewers.

03How YouTube Determines Its Suggested Video Algorithm

When a person watches any video on YouTube, they always find some video options to watch on the right side. These videos are decided by the suggested videos algorithm. Such videos are decided by AI based on the viewer’s interest in a particular visit. The recommendations for these videos are decided by the following:

● Performance

● Personalization

● Videos watched by the user in the past

● Topically related videos

● Videos that are often watched together

04How YouTube Determines Its Search Algorithm

Just like Google, YouTube is also a search engine. Its search algorithm works when a user comes to search for a particular video or keyword. When the viewer types something on the search bar, it decides the recommendation based on:

● Keywords used on the metadata of video

● Performance of the video

Part 3 Ways to Improve the Odds of Your Video = Ranking Well With the YouTube Algorithm

Algorithms work following the actions of the audience and the creator’s intelligence. If you are planning to do YouTube marketing or are struggling to get your video ranked or appear trending, then let us help you with it. Here, we will let you know about the ways to increase the views. These ways will increase the odds of your video ranking well with the YouTube algorithm. So, let’s understand what all you need to do:

01Keyword Research Is Important

YouTube decides the recommendations based on the user’s action. What they type to search for a particular video keyword plays a very important role. So, you need to understand your target audience and research the keyword that the target audience might be interested in.

The YouTube AI algorithm follows the metadata to decide the category of your video and the target audience. Use the language which the people are using while explaining your video to the AI.

Do proper keyword research and put the keywords in the following places:

● The filename of the video

● Title of the video

● Description of the video (first 2 lines)

● Script of the video (subtitle and closed caption)

Note: It is not required to put the keyword in the video tags.

Methods to Identify Right Keywords

There are numerous techniques available to do keyword research, both free as well as paid. Here, we will discuss some of the options to find keywords for YouTube videos:

YouTube’s Search Bar

Go to YouTube’s search bar and enter the word or term of your interest. The autocomplete feature of YouTube will present the list of related keywords. These are the terms that people are searching for and you can use them in your future videos.

View Page Source

Look for a video that contains the terms that you wish to rank for. Load it on the desktop computer. Tap on “view source” by right-clicking on the page. The HTML code of the YouTube page will appear on your screen. Press CTRL + F, and enter the “Keywords” on the search bar. You will get the list of keywords for that particular video.

Tubebuddy

Tubebuddy is a browser extension that is available both for paid and free. It is useful for the optimization of YouTube videos.

02Optimize Video Titles

Optimization of YouTube video titles is very essential to get more clicks. There are 4 key elements that make a title effective. These 4 key elements are Urgency, Useful, Unique, and Ultra-specific. Use at least 3 among them to create an attractive and powerful title.

03Create a Compelling Description

The description of YouTube videos is the write-ups that details the content of your video. It contains the information that makes the viewer understand the content of your video. Creating a compelling description is easy, you just need to put the details.

04Transcribe Your Videos

Transcription is the process of converting video into text. It is very beneficial to include a transcript or subtitles in the video. According to the researchers, approximately 69% of viewers watch videos by muting them. They understand the video through the subtitles. You can add a transcript to the video both while and after uploading the video.

05Create Custom Thumbnails

Custom thumbnails are necessary to enhance the experience of the video. There are some steps that are required to follow to create a custom thumbnail. These steps are as follows:

● Capture an action-driven still image from the video

● Use a human face to express emotions

● Pique curiosity

● Add color contrast

● Brand your videos

Following these steps, you will be able to create interesting as well as captivating thumbnails.

06Use Pattern Interrupts

Watch time is an important factor to rank your videos on YouTube. The viewers should watch the video wholly, which means it should appeal to the audience throughout. Pattern interrupts are the perfect key for this purpose. It makes the viewers pause the video and pay more attention in between binge-watching. Pattern interrupt is just the method of introducing graphics, B-roll footage, full shot, close-up shot, etc in between the video.

07Include Call to Action

Call to action sounds like something which is not so important. But it plays a crucial role that triggers actions from the viewers. It should be added at the conclusion part of the video. There are many ways to ask the users to take calls to action, according to your particular aim. For example, you can ask them to like, share, subscribe, etc.

08Promote, promote, promote

Promotion is the most important step to getting your work noticed by the audience. Promote the video as much as possible. Some of the techniques for video promotion are:

● Cross-pollinate on social media

● Send to email subscribers

● Add videos to your website

09Engage Your Audience

To grow on YouTube as a brand, you must plan for the long term engagement of the viewers. Also, you can engage the audience by asking questions, answers and commenting on the comments. There are 3 quick tips that are essential to engage your viewers and they are:

● Dedicate time

● Always keep it positive

● Answer all questions

10Pay Attention to Your Analytics

YouTube analytics gives the overall information about the performance of your video or channel. The analytics show results based on Revenue, Audience, Engagement, and Reach. It will help you to understand where you need to invest your time for better performance.

Part 4 Ways to Improve Your Video Quality

The quality of a video has a great impact on its performance as well as user engagement. There are many tools available using which you can enhance the quality of your video. Some of the good video editing software options are Adobe Premiere Pro CC, PowerDirector, Studio, etc. But, Wondershare Filmora is the best of all the tools.

Wondershare Filmora Video Editor is an easy to use tool with lots of features that help to make your video look great. One can use it for free or buy a paid version. Its features such as saturation controls, tint, contrast, brightness, and stabilization help to enhance the video quality. The software also offers a lot of title templates, motion graphics, overlays, etc. Moreover, Filmora supports various video formats. You can export the video in an optimized format to post on YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● So, we have shared all the required information when it comes to YouTube and YouTube algorithm AI.

● You might get an idea of what you need to do to impress the AI of YouTube and appear on the user YouTube page.

● It is very easy to perform well and get success if you understand the working of AI correctly.

● Moreover, never compromise on the quality of the video as it is a vital factor.

● Wondershare Filmora is a handy tool that will enhance your video quality like a pro.

3 Methods to Combine 2 or 3 Videos Into 1

You’ll need to combine the video segments you just recorded to create a beautiful video most of the time. You may mix and merge multiple video clips using a variety of desktop applications, smartphone apps, and web resources. You don’t have to try each one to see which one is the best for merging video clips in multiple formats, frame rates, or even aspect ratios.

This guide is to help you select the ways that meet your needs, and it is easy for you to combine 2 or more videos into one video. Therefore, the four ways to combine 2 or 3 videos or more into one include the following with a step-by-step guide:

Combining 2 or 3 Videos into 1 Using Filmora

Filmora Video Editor is a video editing software which allows you to merge multiple videos and edit them in the best way you can. Filmora Video Merger makes adding videos, audio files, and images simple. You can effortlessly combine numerous films into one with Filmora video editing software and apply transitions, overlays, filters, and many other features.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Follow the step-by-step guide to merge videos using filmora:

Step 1: Import Video Files

You must load the video clips into Filmora after it has been installed. Then, to upload your video files, click Import or drag them directly to the media library. They’ll appear as thumbnails in the left pane when you’ve imported all of them.

Step 2: Drag and Drop

Drag & drop the files you wish to merge from the media library to the timeline, and the merged video will appear in real-time. The Preview window can be viewed by pressing the Play button. You can export it immediately if you’re happy with it, but you can also improve it by adding transitions, filters, or overlays.

Step 3: Trim or Add Transition (Optional)

Please click the video clip in the timeline to cut your videos. To cut, first, move the play head to the desired location, then click the slipt icon in the toolbar. After that, shift the play to a different frame. Then, finally, click the split icon again.

Select Transition from the top menu and drag your preferred transition effect between two clips. You can also Apply to Favourite any transition by right-clicking on it.

Step 4: Export Combined Video File

After making all the adjustments, click the EXPORT tab to export your videos. You may export or convert your original video formats to iPhone, iPad, HTC, Samsung Galaxy, and other portable devices. On your devices, they’ll run without a hitch.

Combining 2 or 3 Videos into 1 Using Photos App on Windows 10

Photos App on Windows 10 empowers you to experiment with the photos and videos to make them look better. It allows you to merge multiple videos and edit the video content, compare videos, and create films. It is easy to use and offers all basic viewing and fixing options.

Follow the step-by-step guide to merge videos using Photos App on Windows 10:

Step 1: Lauch the Photos App

You might wish to put all of the films or photographs you want to merge into one folder on your computer before going to the Photos app. It will aid in the speeding up of the entire procedure.

Type ‘Photos’ into your computer’s search bar, then click on the program that appears.

Step 2: Start a New Video Project

You want to start your video production after launching the Photos app. To do so, go to the top right corner of your screen and select New Video Project, which will take you to the editor mode.

The second part of this procedure is known by several titles in different versions of Windows 10’s Photos app, such as creating a video with music, creating a film with text, and a new video project.

Launching the editor mode directly from the photo if you’re using photos in your video project is also possible. In that case, consider the following:

• Open your file in the Photos app
• Select Edit & Create
• Select Create a movie with text from the drop-down menu.

You can name the project by typing it in the name tab in the top left corner of your screen. Then, by clicking the pencil icon next to your project’s name, you can alter your title at any moment.

The video editor in the Photos app won’t allow you to upload files until you’ve given your project a title. When you try to add a file, a pop-up choice will display, and you may write in the project’s name and then click OK or Create a Video to continue.

Step 3: Import Files

To add files to your video project, go to the Project Library portion of your screen and click the + icon that you see in the top left corner.

If you have all of the files you wish to merge into one video in one folder, you can select them all and add them to your project using the ‘This PC’ option. Alternatively, you can add the files one by one.

The tool will automatically combine all of your files into a single video. Then, you can alter the video order in the Storyboard and edit them.

Go to your Project Library and drag all of the files you added to the video editor into the Storyboard section to get started on your project.

Step 4: Trim Video Clips

You can also trim your clip in the Photos app if necessary. Here’s how to do it:

• On your Storyboard, select the Trim icon.
• Using the handlebar, shorten or prolong the duration of your clip as desired.
• Select “Done” from the drop-down menu.

Step 5: Remove/Add Sound

You can now select numerous music options from the Windows library or upload your own.

Select the Background Music option in the top-right corner of the screen. Then, mute or adjust the volume of your video.

Or select Add an audio file from the Custom Audio menu in the top-right corner of your screen, select the file you want to Import, click Open, make any necessary changes to the audio file, and select Done.

Step 6: Add Text

You can add text to your video project using the Windows video editor, but there aren’t many font styles to choose from. You’ll also have to add and optimize your text for each clip separately, which isn’t the most time-efficient approach.

To add text to your clips, follow these steps:

• Choose Text
• Select the small box icon on the clip you want to add text to
• In the empty box, type the text you wish to add.
• Select the font style you want to use.
• Choose where your text should show in the video.

Step 7: Export/Save Merged File

You can save your video project to your computer after being happy with it. To do so, follow these steps:

• Click the Export, Share, or Finish movie option in the top right corner of your screen.
• Select the video resolution in which you want your video to be saved.

Combining 2 or 3 Videos into 1 Using VLC

VLC is a widely used media player that is free to download and use on various platforms, including Linux, Mac OS X, Windows, and others. In addition, this open-source utility includes a wide range of editing tools, including converting, combining, and others, in addition to video playing. As a result, VLC is an excellent program to use if you’re seeking a cheap way to merge videos quickly and efficiently.

Step 1: Import files

VLC Media Player is a free media player that you can download, install, and use on your computer. First, click the Media tab on the main screen, then pick Open Multiple Files from the drop-down menu.

Step 2: Open Video Files

Select the File tab from the pop-up box, then click the +Add button to browse and load the videos to be merged. Here you can upload multiple files.

You can upload as many videos as you want. There are no such limitations to merge video files.

Step 3: Convert

Go to the Play menu and select the Convert option from the drop-down menu.

Step 4: Save Merged Video Files

You’ll be taken to a new Convert window, where you can save the merged file to your desktop. Finally, Click on the Play button to begin the VLC video merge process.

Once the process is completed, you can export your merged video files to any platform you like.

FAQs

Q1. How to merge two MP4 videos into 1?

Whether you have two MP4 clips or videos with different extensions, you can easily merge them into one with Filmora. To do that, position both videos on the same track without space. Then, export the project in your desired output format, such as MP4.

Q2. What is the best app for combining videos?

For fast video joining, you can choose Filmora or Adobe Premiere Pro. Both apps are available on Windows and Mac operating systems. Moreover, the combining process is also trouble-free.

Q3. How to merge two videos without losing quality?

Professionals with years of video editing experience choose Premiere Pro to maintain the quality of the merged videos. But remember, any mistakes in the export settings can reduce the calibre. Contrarily, Filmora offers user-friendly and uncomplicated export options so you can save combined videos in the highest quality possible.

The Bottom Line

Different methods of merging videos depend primarily on the type of program you intend to use. The step-by-step guide is to help beginners move ahead in their careers and choose the best method that they find easy. Each method is easy-to-use and accessible by all users. Also, it doesn’t require you to invest money to purchase premium versions of video merging softwares.

However, there are some other softwares that can also be used to merge videos. But they are complex and makes it challenging for a beginner to merge videos easily.

Free Download

For macOS 10.14 or later

Follow the step-by-step guide to merge videos using filmora:

Step 1: Import Video Files

You must load the video clips into Filmora after it has been installed. Then, to upload your video files, click Import or drag them directly to the media library. They’ll appear as thumbnails in the left pane when you’ve imported all of them.

Step 2: Drag and Drop

Drag & drop the files you wish to merge from the media library to the timeline, and the merged video will appear in real-time. The Preview window can be viewed by pressing the Play button. You can export it immediately if you’re happy with it, but you can also improve it by adding transitions, filters, or overlays.

Step 3: Trim or Add Transition (Optional)

Please click the video clip in the timeline to cut your videos. To cut, first, move the play head to the desired location, then click the slipt icon in the toolbar. After that, shift the play to a different frame. Then, finally, click the split icon again.

Select Transition from the top menu and drag your preferred transition effect between two clips. You can also Apply to Favourite any transition by right-clicking on it.

Step 4: Export Combined Video File

After making all the adjustments, click the EXPORT tab to export your videos. You may export or convert your original video formats to iPhone, iPad, HTC, Samsung Galaxy, and other portable devices. On your devices, they’ll run without a hitch.

Combining 2 or 3 Videos into 1 Using Photos App on Windows 10

Photos App on Windows 10 empowers you to experiment with the photos and videos to make them look better. It allows you to merge multiple videos and edit the video content, compare videos, and create films. It is easy to use and offers all basic viewing and fixing options.

Follow the step-by-step guide to merge videos using Photos App on Windows 10:

Step 1: Lauch the Photos App

You might wish to put all of the films or photographs you want to merge into one folder on your computer before going to the Photos app. It will aid in the speeding up of the entire procedure.

Type ‘Photos’ into your computer’s search bar, then click on the program that appears.

Step 2: Start a New Video Project

You want to start your video production after launching the Photos app. To do so, go to the top right corner of your screen and select New Video Project, which will take you to the editor mode.

The second part of this procedure is known by several titles in different versions of Windows 10’s Photos app, such as creating a video with music, creating a film with text, and a new video project.

Launching the editor mode directly from the photo if you’re using photos in your video project is also possible. In that case, consider the following:

• Open your file in the Photos app
• Select Edit & Create
• Select Create a movie with text from the drop-down menu.

You can name the project by typing it in the name tab in the top left corner of your screen. Then, by clicking the pencil icon next to your project’s name, you can alter your title at any moment.

The video editor in the Photos app won’t allow you to upload files until you’ve given your project a title. When you try to add a file, a pop-up choice will display, and you may write in the project’s name and then click OK or Create a Video to continue.

Step 3: Import Files

To add files to your video project, go to the Project Library portion of your screen and click the + icon that you see in the top left corner.

If you have all of the files you wish to merge into one video in one folder, you can select them all and add them to your project using the ‘This PC’ option. Alternatively, you can add the files one by one.

The tool will automatically combine all of your files into a single video. Then, you can alter the video order in the Storyboard and edit them.

Go to your Project Library and drag all of the files you added to the video editor into the Storyboard section to get started on your project.

Step 4: Trim Video Clips

You can also trim your clip in the Photos app if necessary. Here’s how to do it:

• On your Storyboard, select the Trim icon.
• Using the handlebar, shorten or prolong the duration of your clip as desired.
• Select “Done” from the drop-down menu.

Step 5: Remove/Add Sound

You can now select numerous music options from the Windows library or upload your own.

Select the Background Music option in the top-right corner of the screen. Then, mute or adjust the volume of your video.

Or select Add an audio file from the Custom Audio menu in the top-right corner of your screen, select the file you want to Import, click Open, make any necessary changes to the audio file, and select Done.

Step 6: Add Text

You can add text to your video project using the Windows video editor, but there aren’t many font styles to choose from. You’ll also have to add and optimize your text for each clip separately, which isn’t the most time-efficient approach.

To add text to your clips, follow these steps:

• Choose Text
• Select the small box icon on the clip you want to add text to
• In the empty box, type the text you wish to add.
• Select the font style you want to use.
• Choose where your text should show in the video.

Step 7: Export/Save Merged File

You can save your video project to your computer after being happy with it. To do so, follow these steps:

• Click the Export, Share, or Finish movie option in the top right corner of your screen.
• Select the video resolution in which you want your video to be saved.

Combining 2 or 3 Videos into 1 Using VLC

VLC is a widely used media player that is free to download and use on various platforms, including Linux, Mac OS X, Windows, and others. In addition, this open-source utility includes a wide range of editing tools, including converting, combining, and others, in addition to video playing. As a result, VLC is an excellent program to use if you’re seeking a cheap way to merge videos quickly and efficiently.

Step 1: Import files

VLC Media Player is a free media player that you can download, install, and use on your computer. First, click the Media tab on the main screen, then pick Open Multiple Files from the drop-down menu.

Step 2: Open Video Files

Select the File tab from the pop-up box, then click the +Add button to browse and load the videos to be merged. Here you can upload multiple files.

You can upload as many videos as you want. There are no such limitations to merge video files.

Step 3: Convert

Go to the Play menu and select the Convert option from the drop-down menu.

Step 4: Save Merged Video Files

You’ll be taken to a new Convert window, where you can save the merged file to your desktop. Finally, Click on the Play button to begin the VLC video merge process.

Once the process is completed, you can export your merged video files to any platform you like.

FAQs

Q1. How to merge two MP4 videos into 1?

Whether you have two MP4 clips or videos with different extensions, you can easily merge them into one with Filmora. To do that, position both videos on the same track without space. Then, export the project in your desired output format, such as MP4.

Q2. What is the best app for combining videos?

For fast video joining, you can choose Filmora or Adobe Premiere Pro. Both apps are available on Windows and Mac operating systems. Moreover, the combining process is also trouble-free.

Q3. How to merge two videos without losing quality?

Professionals with years of video editing experience choose Premiere Pro to maintain the quality of the merged videos. But remember, any mistakes in the export settings can reduce the calibre. Contrarily, Filmora offers user-friendly and uncomplicated export options so you can save combined videos in the highest quality possible.

The Bottom Line

Different methods of merging videos depend primarily on the type of program you intend to use. The step-by-step guide is to help beginners move ahead in their careers and choose the best method that they find easy. Each method is easy-to-use and accessible by all users. Also, it doesn’t require you to invest money to purchase premium versions of video merging softwares.

However, there are some other softwares that can also be used to merge videos. But they are complex and makes it challenging for a beginner to merge videos easily.

Free Download

For macOS 10.14 or later

Follow the step-by-step guide to merge videos using filmora:

Step 1: Import Video Files

You must load the video clips into Filmora after it has been installed. Then, to upload your video files, click Import or drag them directly to the media library. They’ll appear as thumbnails in the left pane when you’ve imported all of them.

Step 2: Drag and Drop

Drag & drop the files you wish to merge from the media library to the timeline, and the merged video will appear in real-time. The Preview window can be viewed by pressing the Play button. You can export it immediately if you’re happy with it, but you can also improve it by adding transitions, filters, or overlays.

Step 3: Trim or Add Transition (Optional)

Please click the video clip in the timeline to cut your videos. To cut, first, move the play head to the desired location, then click the slipt icon in the toolbar. After that, shift the play to a different frame. Then, finally, click the split icon again.

Select Transition from the top menu and drag your preferred transition effect between two clips. You can also Apply to Favourite any transition by right-clicking on it.

Step 4: Export Combined Video File

After making all the adjustments, click the EXPORT tab to export your videos. You may export or convert your original video formats to iPhone, iPad, HTC, Samsung Galaxy, and other portable devices. On your devices, they’ll run without a hitch.

Combining 2 or 3 Videos into 1 Using Photos App on Windows 10

Photos App on Windows 10 empowers you to experiment with the photos and videos to make them look better. It allows you to merge multiple videos and edit the video content, compare videos, and create films. It is easy to use and offers all basic viewing and fixing options.

Follow the step-by-step guide to merge videos using Photos App on Windows 10:

Step 1: Lauch the Photos App

You might wish to put all of the films or photographs you want to merge into one folder on your computer before going to the Photos app. It will aid in the speeding up of the entire procedure.

Type ‘Photos’ into your computer’s search bar, then click on the program that appears.

Step 2: Start a New Video Project

You want to start your video production after launching the Photos app. To do so, go to the top right corner of your screen and select New Video Project, which will take you to the editor mode.

The second part of this procedure is known by several titles in different versions of Windows 10’s Photos app, such as creating a video with music, creating a film with text, and a new video project.

Launching the editor mode directly from the photo if you’re using photos in your video project is also possible. In that case, consider the following:

• Open your file in the Photos app
• Select Edit & Create
• Select Create a movie with text from the drop-down menu.

You can name the project by typing it in the name tab in the top left corner of your screen. Then, by clicking the pencil icon next to your project’s name, you can alter your title at any moment.

The video editor in the Photos app won’t allow you to upload files until you’ve given your project a title. When you try to add a file, a pop-up choice will display, and you may write in the project’s name and then click OK or Create a Video to continue.

Step 3: Import Files

To add files to your video project, go to the Project Library portion of your screen and click the + icon that you see in the top left corner.

If you have all of the files you wish to merge into one video in one folder, you can select them all and add them to your project using the ‘This PC’ option. Alternatively, you can add the files one by one.

The tool will automatically combine all of your files into a single video. Then, you can alter the video order in the Storyboard and edit them.

Go to your Project Library and drag all of the files you added to the video editor into the Storyboard section to get started on your project.

Step 4: Trim Video Clips

You can also trim your clip in the Photos app if necessary. Here’s how to do it:

• On your Storyboard, select the Trim icon.
• Using the handlebar, shorten or prolong the duration of your clip as desired.
• Select “Done” from the drop-down menu.

Step 5: Remove/Add Sound

You can now select numerous music options from the Windows library or upload your own.

Select the Background Music option in the top-right corner of the screen. Then, mute or adjust the volume of your video.

Or select Add an audio file from the Custom Audio menu in the top-right corner of your screen, select the file you want to Import, click Open, make any necessary changes to the audio file, and select Done.

Step 6: Add Text

You can add text to your video project using the Windows video editor, but there aren’t many font styles to choose from. You’ll also have to add and optimize your text for each clip separately, which isn’t the most time-efficient approach.

To add text to your clips, follow these steps:

• Choose Text
• Select the small box icon on the clip you want to add text to
• In the empty box, type the text you wish to add.
• Select the font style you want to use.
• Choose where your text should show in the video.

Step 7: Export/Save Merged File

You can save your video project to your computer after being happy with it. To do so, follow these steps:

• Click the Export, Share, or Finish movie option in the top right corner of your screen.
• Select the video resolution in which you want your video to be saved.

Combining 2 or 3 Videos into 1 Using VLC

VLC is a widely used media player that is free to download and use on various platforms, including Linux, Mac OS X, Windows, and others. In addition, this open-source utility includes a wide range of editing tools, including converting, combining, and others, in addition to video playing. As a result, VLC is an excellent program to use if you’re seeking a cheap way to merge videos quickly and efficiently.

Step 1: Import files

VLC Media Player is a free media player that you can download, install, and use on your computer. First, click the Media tab on the main screen, then pick Open Multiple Files from the drop-down menu.

Step 2: Open Video Files

Select the File tab from the pop-up box, then click the +Add button to browse and load the videos to be merged. Here you can upload multiple files.

You can upload as many videos as you want. There are no such limitations to merge video files.

Step 3: Convert

Go to the Play menu and select the Convert option from the drop-down menu.

Step 4: Save Merged Video Files

You’ll be taken to a new Convert window, where you can save the merged file to your desktop. Finally, Click on the Play button to begin the VLC video merge process.

Once the process is completed, you can export your merged video files to any platform you like.

FAQs

Q1. How to merge two MP4 videos into 1?

Whether you have two MP4 clips or videos with different extensions, you can easily merge them into one with Filmora. To do that, position both videos on the same track without space. Then, export the project in your desired output format, such as MP4.

Q2. What is the best app for combining videos?

For fast video joining, you can choose Filmora or Adobe Premiere Pro. Both apps are available on Windows and Mac operating systems. Moreover, the combining process is also trouble-free.

Q3. How to merge two videos without losing quality?

Professionals with years of video editing experience choose Premiere Pro to maintain the quality of the merged videos. But remember, any mistakes in the export settings can reduce the calibre. Contrarily, Filmora offers user-friendly and uncomplicated export options so you can save combined videos in the highest quality possible.

The Bottom Line

Different methods of merging videos depend primarily on the type of program you intend to use. The step-by-step guide is to help beginners move ahead in their careers and choose the best method that they find easy. Each method is easy-to-use and accessible by all users. Also, it doesn’t require you to invest money to purchase premium versions of video merging softwares.

However, there are some other softwares that can also be used to merge videos. But they are complex and makes it challenging for a beginner to merge videos easily.

Free Download

For macOS 10.14 or later

Follow the step-by-step guide to merge videos using filmora:

Step 1: Import Video Files

You must load the video clips into Filmora after it has been installed. Then, to upload your video files, click Import or drag them directly to the media library. They’ll appear as thumbnails in the left pane when you’ve imported all of them.

Step 2: Drag and Drop

Drag & drop the files you wish to merge from the media library to the timeline, and the merged video will appear in real-time. The Preview window can be viewed by pressing the Play button. You can export it immediately if you’re happy with it, but you can also improve it by adding transitions, filters, or overlays.

Step 3: Trim or Add Transition (Optional)

Please click the video clip in the timeline to cut your videos. To cut, first, move the play head to the desired location, then click the slipt icon in the toolbar. After that, shift the play to a different frame. Then, finally, click the split icon again.

Select Transition from the top menu and drag your preferred transition effect between two clips. You can also Apply to Favourite any transition by right-clicking on it.

Step 4: Export Combined Video File

After making all the adjustments, click the EXPORT tab to export your videos. You may export or convert your original video formats to iPhone, iPad, HTC, Samsung Galaxy, and other portable devices. On your devices, they’ll run without a hitch.

Combining 2 or 3 Videos into 1 Using Photos App on Windows 10

Photos App on Windows 10 empowers you to experiment with the photos and videos to make them look better. It allows you to merge multiple videos and edit the video content, compare videos, and create films. It is easy to use and offers all basic viewing and fixing options.

Follow the step-by-step guide to merge videos using Photos App on Windows 10:

Step 1: Lauch the Photos App

You might wish to put all of the films or photographs you want to merge into one folder on your computer before going to the Photos app. It will aid in the speeding up of the entire procedure.

Type ‘Photos’ into your computer’s search bar, then click on the program that appears.

Step 2: Start a New Video Project

You want to start your video production after launching the Photos app. To do so, go to the top right corner of your screen and select New Video Project, which will take you to the editor mode.

The second part of this procedure is known by several titles in different versions of Windows 10’s Photos app, such as creating a video with music, creating a film with text, and a new video project.

Launching the editor mode directly from the photo if you’re using photos in your video project is also possible. In that case, consider the following:

• Open your file in the Photos app
• Select Edit & Create
• Select Create a movie with text from the drop-down menu.

You can name the project by typing it in the name tab in the top left corner of your screen. Then, by clicking the pencil icon next to your project’s name, you can alter your title at any moment.

The video editor in the Photos app won’t allow you to upload files until you’ve given your project a title. When you try to add a file, a pop-up choice will display, and you may write in the project’s name and then click OK or Create a Video to continue.

Step 3: Import Files

To add files to your video project, go to the Project Library portion of your screen and click the + icon that you see in the top left corner.

If you have all of the files you wish to merge into one video in one folder, you can select them all and add them to your project using the ‘This PC’ option. Alternatively, you can add the files one by one.

The tool will automatically combine all of your files into a single video. Then, you can alter the video order in the Storyboard and edit them.

Go to your Project Library and drag all of the files you added to the video editor into the Storyboard section to get started on your project.

Step 4: Trim Video Clips

You can also trim your clip in the Photos app if necessary. Here’s how to do it:

• On your Storyboard, select the Trim icon.
• Using the handlebar, shorten or prolong the duration of your clip as desired.
• Select “Done” from the drop-down menu.

Step 5: Remove/Add Sound

You can now select numerous music options from the Windows library or upload your own.

Select the Background Music option in the top-right corner of the screen. Then, mute or adjust the volume of your video.

Or select Add an audio file from the Custom Audio menu in the top-right corner of your screen, select the file you want to Import, click Open, make any necessary changes to the audio file, and select Done.

Step 6: Add Text

You can add text to your video project using the Windows video editor, but there aren’t many font styles to choose from. You’ll also have to add and optimize your text for each clip separately, which isn’t the most time-efficient approach.

To add text to your clips, follow these steps:

• Choose Text
• Select the small box icon on the clip you want to add text to
• In the empty box, type the text you wish to add.
• Select the font style you want to use.
• Choose where your text should show in the video.

Step 7: Export/Save Merged File

You can save your video project to your computer after being happy with it. To do so, follow these steps:

• Click the Export, Share, or Finish movie option in the top right corner of your screen.
• Select the video resolution in which you want your video to be saved.

Combining 2 or 3 Videos into 1 Using VLC

VLC is a widely used media player that is free to download and use on various platforms, including Linux, Mac OS X, Windows, and others. In addition, this open-source utility includes a wide range of editing tools, including converting, combining, and others, in addition to video playing. As a result, VLC is an excellent program to use if you’re seeking a cheap way to merge videos quickly and efficiently.

Step 1: Import files

VLC Media Player is a free media player that you can download, install, and use on your computer. First, click the Media tab on the main screen, then pick Open Multiple Files from the drop-down menu.

Step 2: Open Video Files

Select the File tab from the pop-up box, then click the +Add button to browse and load the videos to be merged. Here you can upload multiple files.

You can upload as many videos as you want. There are no such limitations to merge video files.

Step 3: Convert

Go to the Play menu and select the Convert option from the drop-down menu.

Step 4: Save Merged Video Files

You’ll be taken to a new Convert window, where you can save the merged file to your desktop. Finally, Click on the Play button to begin the VLC video merge process.

Once the process is completed, you can export your merged video files to any platform you like.

FAQs

Q1. How to merge two MP4 videos into 1?

Whether you have two MP4 clips or videos with different extensions, you can easily merge them into one with Filmora. To do that, position both videos on the same track without space. Then, export the project in your desired output format, such as MP4.

Q2. What is the best app for combining videos?

For fast video joining, you can choose Filmora or Adobe Premiere Pro. Both apps are available on Windows and Mac operating systems. Moreover, the combining process is also trouble-free.

Q3. How to merge two videos without losing quality?

Professionals with years of video editing experience choose Premiere Pro to maintain the quality of the merged videos. But remember, any mistakes in the export settings can reduce the calibre. Contrarily, Filmora offers user-friendly and uncomplicated export options so you can save combined videos in the highest quality possible.

The Bottom Line

Different methods of merging videos depend primarily on the type of program you intend to use. The step-by-step guide is to help beginners move ahead in their careers and choose the best method that they find easy. Each method is easy-to-use and accessible by all users. Also, it doesn’t require you to invest money to purchase premium versions of video merging softwares.

However, there are some other softwares that can also be used to merge videos. But they are complex and makes it challenging for a beginner to merge videos easily.

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