How to Create a Custom Sequence Preset in Premiere Pro

You’ve probably heard of Adobe Premiere Pro – it’s a top-tier video editing software that’s widely recognized in the market. But have you delved into the nitty-gritty of sequence presets? A custom sequence preset is your best friend for maintaining consistency across projects.

It allows users to save specific settings for sequence attributes like frame rate, resolution, and audio settings. Instead of reconfiguring these settings for each new project, a custom sequence preset lets you jump right into editing. Now, how do you create one? Keep reading!

Part 1: How to Create a Custom Sequence in Premiere Pro

Creating a custom sequence is like tailoring a shirt to fit you perfectly. Here’s a step-by-step guide to help you do just that:

Step 1: Displays the New Sequence Window

Begin by launching Adobe Premiere Pro. Once opened, navigate to the top menu and select File > New > Sequence. This will open up the New Sequence window, where all the magic happens!

Step 2: Change the Editing Mode to Custom in the Settings Panel

You’ll see several tabs in the New Sequence window, but we will focus on the “Settings” tab for our purposes. Click on it.

Here, you’ll find the ‘Editing Mode’ dropdown menu. By default, it’s set to a specific format like ‘DSLR’ or ‘AVCHD.’ Change this to ‘Custom.’ This will unlock a plethora of options for you to play with.

Deep Dive into Settings:

1. Frame Size: Define your video’s width and height. Remember, 1920x1080 is Full HD, and 3840x2160 is 4K. Choose based on your project needs.
2. Frame Rate: 24fps is the cinematic standard, but if you’re creating content for TV or web, 30fps or 60fps might be more suitable.
3. Pixel Aspect Ratio: Stick with ‘Square Pixels’ unless you have a specific reason to do otherwise.
4. Fields: Choose ‘No Fields’ for progressive footage. If you’re unsure, this is a safe bet.
5. Audio Settings: Here, you can configure the sample rate, among other things. 48000Hz is standard for video.

Step 3: Give the New Preset a Name and Save It

Once you’ve customized the settings to your satisfaction, it’s time to save this configuration for future use. At the bottom of the New Sequence window, you’ll see a ‘Save Preset’ button. Click on it.

A pop-up window will show up, requesting you to provide a name for your new preset. Choose something descriptive so you can easily recognize it later. Once named, click ‘OK’.

Your custom sequence preset is now saved and will appear under the ‘Custom’ folder in the ‘Sequence Presets’ tab.

Part 2: Why Custom Sequence Presets are Essential for Efficient Editing

As you delve deeper into video editing, you’ll begin to appreciate the little things that shave off minutes from your workflow, allowing you to dedicate more time to the creative process. This is precisely where the utility of custom sequence presets in Premiere Pro comes into play. But why are these presets so crucial?

• Consistency Across Projects: If you’re managing multiple projects or a series of videos, having a standard format ensures that all your content has a uniform look and feel. Consistency is a hallmark of professional-grade content. It’s not just about the visuals – maintaining a uniform audio quality and format is equally significant. With a preset, you no longer need to remember the minutiae of each setting, ensuring consistency effortlessly.
• Speed Up Your Workflow: Every minute you spend adjusting the sequence settings is a minute less you have for cutting, color correcting, audio mixing, or adding those special effects that make your videos pop. Over time, those minutes can add up to hours. By using a custom sequence preset, you can jump straight into the creative part of editing without the preliminary setup.
• Avoid Common Mistakes: Have you ever rendered an entire project only to find that the frame rate was off or the audio was set to the wrong sample rate? These kinds of errors can occur when setting up a new sequence from scratch each time. By relying on a preset, you mitigate the risks of such oversights.
• Personalized Templates for Different Platforms: Different platforms may have varying preferred settings. For instance, the ideal video format for YouTube might differ from that of Instagram or TikTok. Instead of Googling these settings each time, you can have a custom sequence preset ready for each platform, ensuring your content is optimized wherever it’s destined.
• Ease of Collaboration: If you’re working as part of a team, having standard sequence presets ensures everyone is on the same page. This is particularly handy when multiple editors are working on different segments of the same project. With custom presets, you’re not just aligning sequences but also visions.

Incorporating this practice into your editing routine might initially seem trivial, but its benefits compound with time.

Part 3: Summary

Creating a custom sequence preset in Adobe Premiere Pro isn’t just about streamlining your workflow – it’s about ensuring consistency across your projects.

By saving your most-used settings, you’re creating a base template that can be pulled up any time, granting you more time for the creative process.

Adobe Premiere Pro’s interface is designed to make tasks like these intuitive, so even if you’re a beginner, with a bit of practice, you’ll be creating custom sequence presets like a pro.

You’ve probably heard of Adobe Premiere Pro – it’s a top-tier video editing software that’s widely recognized in the market. But have you delved into the nitty-gritty of sequence presets? A custom sequence preset is your best friend for maintaining consistency across projects.

It allows users to save specific settings for sequence attributes like frame rate, resolution, and audio settings. Instead of reconfiguring these settings for each new project, a custom sequence preset lets you jump right into editing. Now, how do you create one? Keep reading!

Part 1: How to Create a Custom Sequence in Premiere Pro

Creating a custom sequence is like tailoring a shirt to fit you perfectly. Here’s a step-by-step guide to help you do just that:

Step 1: Displays the New Sequence Window

Begin by launching Adobe Premiere Pro. Once opened, navigate to the top menu and select File > New > Sequence. This will open up the New Sequence window, where all the magic happens!

Step 2: Change the Editing Mode to Custom in the Settings Panel

You’ll see several tabs in the New Sequence window, but we will focus on the “Settings” tab for our purposes. Click on it.

Here, you’ll find the ‘Editing Mode’ dropdown menu. By default, it’s set to a specific format like ‘DSLR’ or ‘AVCHD.’ Change this to ‘Custom.’ This will unlock a plethora of options for you to play with.

Deep Dive into Settings:

1. Frame Size: Define your video’s width and height. Remember, 1920x1080 is Full HD, and 3840x2160 is 4K. Choose based on your project needs.
2. Frame Rate: 24fps is the cinematic standard, but if you’re creating content for TV or web, 30fps or 60fps might be more suitable.
3. Pixel Aspect Ratio: Stick with ‘Square Pixels’ unless you have a specific reason to do otherwise.
4. Fields: Choose ‘No Fields’ for progressive footage. If you’re unsure, this is a safe bet.
5. Audio Settings: Here, you can configure the sample rate, among other things. 48000Hz is standard for video.

Step 3: Give the New Preset a Name and Save It

Once you’ve customized the settings to your satisfaction, it’s time to save this configuration for future use. At the bottom of the New Sequence window, you’ll see a ‘Save Preset’ button. Click on it.

A pop-up window will show up, requesting you to provide a name for your new preset. Choose something descriptive so you can easily recognize it later. Once named, click ‘OK’.

Your custom sequence preset is now saved and will appear under the ‘Custom’ folder in the ‘Sequence Presets’ tab.

Part 2: Why Custom Sequence Presets are Essential for Efficient Editing

As you delve deeper into video editing, you’ll begin to appreciate the little things that shave off minutes from your workflow, allowing you to dedicate more time to the creative process. This is precisely where the utility of custom sequence presets in Premiere Pro comes into play. But why are these presets so crucial?

• Consistency Across Projects: If you’re managing multiple projects or a series of videos, having a standard format ensures that all your content has a uniform look and feel. Consistency is a hallmark of professional-grade content. It’s not just about the visuals – maintaining a uniform audio quality and format is equally significant. With a preset, you no longer need to remember the minutiae of each setting, ensuring consistency effortlessly.
• Speed Up Your Workflow: Every minute you spend adjusting the sequence settings is a minute less you have for cutting, color correcting, audio mixing, or adding those special effects that make your videos pop. Over time, those minutes can add up to hours. By using a custom sequence preset, you can jump straight into the creative part of editing without the preliminary setup.
• Avoid Common Mistakes: Have you ever rendered an entire project only to find that the frame rate was off or the audio was set to the wrong sample rate? These kinds of errors can occur when setting up a new sequence from scratch each time. By relying on a preset, you mitigate the risks of such oversights.
• Personalized Templates for Different Platforms: Different platforms may have varying preferred settings. For instance, the ideal video format for YouTube might differ from that of Instagram or TikTok. Instead of Googling these settings each time, you can have a custom sequence preset ready for each platform, ensuring your content is optimized wherever it’s destined.
• Ease of Collaboration: If you’re working as part of a team, having standard sequence presets ensures everyone is on the same page. This is particularly handy when multiple editors are working on different segments of the same project. With custom presets, you’re not just aligning sequences but also visions.

Incorporating this practice into your editing routine might initially seem trivial, but its benefits compound with time.

Part 3: Summary

Creating a custom sequence preset in Adobe Premiere Pro isn’t just about streamlining your workflow – it’s about ensuring consistency across your projects.

By saving your most-used settings, you’re creating a base template that can be pulled up any time, granting you more time for the creative process.

Adobe Premiere Pro’s interface is designed to make tasks like these intuitive, so even if you’re a beginner, with a bit of practice, you’ll be creating custom sequence presets like a pro.

How to Speed Up Video with Canva Online Tool?

Canva video speed-ups are getting popular daily, and so is the art of making viral content.

One of the crucial features that every editing software should have is the ability to adjust the video speed. This is great for those who are creating YouTube shorts or simply looking to play with the slow-motion effects in their content. Now while talking about such edits, Canva is one such name that comes to mind.

It is a popular video editor and graphic designer you probably have heard of. Canva has tons of built-in functions, accompanied by an intuitive layout that users can’t get enough of. However, in terms of things like video speed-ups, it can get a bit complicated.

That’s why today we will go through the Canva video editor in detail and figure out whether it is possible to speed up the video in Canva or not. In the end, you will also discover other alternatives that provide the same functionality without any strings attached. So, let’s get straight into the topic!

Part I. Basic Understanding of Canva

Before jumping to Canva video speed-ups, it’s best to know a little about this tool. So Canva is an online media designing tool that enables you to create amazing content without much technical knowledge. It was launched back in 2013 and, until then, has managed to empower millions of people globally.

Whether it’s image editing, CV creation, or graphic modification, Canva is the forefront of modern tools. They even have a built-in video optimization feature that lets you boost your content without compromising quality. Everything in Canva is clutter-free, and the layout of their main website is beginners friendly.

There are also tons of free templates that you can use in Canva and format according to your preferred size and needs. Besides that, Canva’s native application is now available for all major operating systems. This means you can enjoy this tool as long as you have iOS 10 or higher (<Android 4.1).

Features of Creating and Editing with Canva

Some amazing perks that you get with Filmora include:

• ✅Dozens of customizable templates
• ✅Available with its drag-and-drop layout
• ✅Ability to add custom elements and transitions
• ✅Precise graphic movement
• ✅Supports single-key shortcuts
• ✅Cut and trim access
• ✅On-site recording
• ✅Up-loadable third-party content
• ✅ Mobile phone compatibility
• ✅Wide range of download formats

Part II. How to Speed Up a Video in Canva?

Managing video duration on your preferred domain is so crucial these days, mainly because of our smaller attention spans. This is why you should be looking to change video speed in Canva as soon as you get your hands on the project. Unfortunately, at the time of writing, there are no known features in which you can speed up the video in Canva. However, there are some alternative methods for archiving sped-up videos.

An Ultimate Guide to Speed Up a Canva Video

Step1Create a New Video Project with Canva

1. Head over to Canva’s official webpage and open a new video project through the “Create“ button in the top right corner.

Step2Upload Your Speed Up Canva Video on the Console

1. Now, you can either upload your video project into the console through the “Upload“ tab or use the provided video templates from the “Videos“ section.

2. Once that’s done, drag and drop your clip on the timeline and adjust it according to your requirements.

Hit preview once you are comfortable with video positioning

Step3Download the Non-speed Up Video in Canva

After previewing the clip, you will soon realize that your video is going too slow and needs to be adjusted. Unfortunately, no feature as of right now could directly fix the issue. It needs to be revamped in a third-party program requiring video download.

1. To download the original video in Canva, move your cursor to the top and select the “share“ button.

2. Before you download the file, make sure that you have the MP4 format selected.

Step4Use Third-Party Software (Eizgif) to Change Video Speed In Canva

1. Once you’ve downloaded your video file onto the system, open a new browser tab and search for Eizgif (or related speed-up video in the Canva tool). Now upload the same video on the given window.

2. After the clip has been uploaded, a new tab will open up. Here you will find an option named “multiplier.” Changing its value from greater than one will make your video move fast.

3. Adjustust the desired multiplier value and select “change video speed.”

Eizgif also gives you the freedom to adjust sound, if your video has any

Step5Re-upload the Speed-Up Video In Canva Editor

1. When you feel like your video has a perfect speed, save it in your system directory.

2. Now re-upload your changed video speed in Canva and drag it onto the timeline through the “Videos“ tab.

3. Review the clip and notice the enhanced video speed from the Canva editor when it’s done.

So technically, you can change video speed in Canva, but the process can be time-consuming, especially for starters.

Part III. Wondershare Filmora - The Best All-in-one Video Speed-Up Alternative to Canva

Canva is no doubt a great video and graphic editor, but there are a handful of features that it needs to provide. For once, it can’t store files without internet access. Similarly, you need third-party applications even to use the most basic features, such as video speed-ups.

To work on these downsides, dozens of alternatives are available on the market; one of the better ones is Wondershare Filmora . It’s a full-proof video and audio editing app with tons of customizations under its belt. Individuals can use this powerful tool to create unique media content.

Everything is seamless in Filmora, and it’s supported on all major operating systems. There is no technical jargon in its application, and even beginners will be able to enjoy its interface.

Highlights of Filmora Compared to Canva Video Speed-Ups

• ✅Work on your speed-up projects without an internet connection
• ✅Not limited to download formats
• ✅Lack of template limitation on the free version
• ✅Beginner to advanced level UI

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Speed Up a Video Using Filmora?

Step1Create a New Project With Filmora Video Editor

1. First, if you don’t have it already, download the latest version of this tool from the web .

2. Once it’s installed, open the app and upload your new project straight into its console.

Step2Change the Speed Or Duration of Your Clip

1. Now that your video is in the timeline, right-click it and select the custom “Speed & duration“ button.

2. In the new window, change the speed value greater than 1, just like you did in the case of Eizgif. You can also adjust the speed slider for better coverage.

3. After finishing, click “Ok“ and preview your clip to see the fast video effect in-placed.

BONUS STEPEnable the Speed Ramping Effects

Speed ramp is a unique feature in Filmora which allows you to apply acceleration or deceleration at any point in your clip, creating unique effects. To use these settings, you need to:

1. Select your timeline video and choose the “Speed“ button on the bottom bar. After that, click on “Speed Ramping.”

2. You can now apply multiple speed ramping effects based on your preference. Select it (for example, flash-out effect), and it will be used for your whole video.

Step3Export the Final Speed-Up Video

1. After changing the video speed in Filmora, save it on your desktop. For that, move to the top left corner and select “File<Save Project.”

2. You can also use the “Export“ option to move it to a local folder.

Conclusion

This was our two cents on how you can speed up a video on Canva. In the end, speeding up a video is a great way to keep your audience engaged in video production. It lets you make your content short and precise or introduce dramatic effects. If you want to use such features in your videos, then Filmora is a great way to start. Not only do you get fast video effects, but you can also save them without any internet access. So, give it a try and see the difference yourself!

Free Download For macOS 10.14 or later

How to Speed Up a Video Using Filmora?

Step1Create a New Project With Filmora Video Editor

1. First, if you don’t have it already, download the latest version of this tool from the web .

2. Once it’s installed, open the app and upload your new project straight into its console.

Step2Change the Speed Or Duration of Your Clip

1. Now that your video is in the timeline, right-click it and select the custom “Speed & duration“ button.

2. In the new window, change the speed value greater than 1, just like you did in the case of Eizgif. You can also adjust the speed slider for better coverage.

3. After finishing, click “Ok“ and preview your clip to see the fast video effect in-placed.

BONUS STEPEnable the Speed Ramping Effects

Speed ramp is a unique feature in Filmora which allows you to apply acceleration or deceleration at any point in your clip, creating unique effects. To use these settings, you need to:

1. Select your timeline video and choose the “Speed“ button on the bottom bar. After that, click on “Speed Ramping.”

2. You can now apply multiple speed ramping effects based on your preference. Select it (for example, flash-out effect), and it will be used for your whole video.

Step3Export the Final Speed-Up Video

1. After changing the video speed in Filmora, save it on your desktop. For that, move to the top left corner and select “File<Save Project.”

2. You can also use the “Export“ option to move it to a local folder.

Conclusion

This was our two cents on how you can speed up a video on Canva. In the end, speeding up a video is a great way to keep your audience engaged in video production. It lets you make your content short and precise or introduce dramatic effects. If you want to use such features in your videos, then Filmora is a great way to start. Not only do you get fast video effects, but you can also save them without any internet access. So, give it a try and see the difference yourself!

Color Correction Basics (S-LOG Footage)

S-Log is a gamma curve optimized for digital cameras to maximize the image sensor’s performance. Although these videos may look flat and washed out, they contain lots of color information. Even better, video creators can use color correction to edit the S-Log videos and make them look as natural as possible. That’s what this article is all about.

How to Color-Correct an S-Log Footage

This tutorial assumes that you already have an S-Log footage. If not, you can record S-Log footage using most Canon, Sony, and Panasonic cameras.

Let’s get to the steps!

Step1 Adjust the color settings

Start by adding your video to the timeline on Wondershare Filmora and then double-click the video track. Then, click on the Color tab before tapping Advanced.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step2 Read and study the histogram

Now you’ll see the Advanced Color Correction pop-up window. Here, you’ll see a histogram with the brightest point on the right and the darkest point on the left. From our example, you can see that the video has more dark pixels than bright ones. Horizontally, the histogram shows you how many pixels are in a certain range of brightness.

Step3 Adjust the image colors

Once you’ve understood the histogram, look for pure black and white parts on the video clip. For example, in this video, you can see that the roofs are pure black and the boat at the bottom-right corner is pure white.

After finding the white and black parts in the video, go to the Light section, then adjust the Highlights to see if you can get a pure white on the boat. If the boat or any other image of your choice doesn’t look pure white, increase the Whites slide to make it whiter.

Now adjust the Shadows settings to reduce the effect and make the roofs look closer to pure black. If you want the roofs to look darker, drag the Blacks slider to the left.

Pro tip: Ensure that the darkest and brightest points don’t cross the broken lines on the edge, or the video will start losing details.

Step4 Adjust the color saturation

Does your video still look a little flat? Probably yes! In that case, click the Color section and adjust the Saturation slider to the right to make the video less flat. Saturation simply means how colorful a video clip is to the viewer. Apart from the color saturation, you can also adjust the Vibrance to make your video objects look more colorful.

Step5 Preview and compare the video

Now it’s time to check and compare the results. To make it easier, click the Eye icon at the top-right corner to switch between the original S-Log video and the color-corrected clip. You can also tap the AB icon and choose Split View-Left/Right to view the clips in the side-by-side mode.

Summary

I guess that was easy, right? Up to this juncture, you should be able to perform basic color correction on your video using Wondershare Filmora. Remember, this video editor packs many other editing tools to bring out your creativity. Give it a try!

Free Download For macOS 10.14 or later

Step2 Read and study the histogram

Now you’ll see the Advanced Color Correction pop-up window. Here, you’ll see a histogram with the brightest point on the right and the darkest point on the left. From our example, you can see that the video has more dark pixels than bright ones. Horizontally, the histogram shows you how many pixels are in a certain range of brightness.

Step3 Adjust the image colors

Once you’ve understood the histogram, look for pure black and white parts on the video clip. For example, in this video, you can see that the roofs are pure black and the boat at the bottom-right corner is pure white.

After finding the white and black parts in the video, go to the Light section, then adjust the Highlights to see if you can get a pure white on the boat. If the boat or any other image of your choice doesn’t look pure white, increase the Whites slide to make it whiter.

Now adjust the Shadows settings to reduce the effect and make the roofs look closer to pure black. If you want the roofs to look darker, drag the Blacks slider to the left.

Pro tip: Ensure that the darkest and brightest points don’t cross the broken lines on the edge, or the video will start losing details.

Step4 Adjust the color saturation

Does your video still look a little flat? Probably yes! In that case, click the Color section and adjust the Saturation slider to the right to make the video less flat. Saturation simply means how colorful a video clip is to the viewer. Apart from the color saturation, you can also adjust the Vibrance to make your video objects look more colorful.

Step5 Preview and compare the video

Now it’s time to check and compare the results. To make it easier, click the Eye icon at the top-right corner to switch between the original S-Log video and the color-corrected clip. You can also tap the AB icon and choose Split View-Left/Right to view the clips in the side-by-side mode.

Summary

I guess that was easy, right? Up to this juncture, you should be able to perform basic color correction on your video using Wondershare Filmora. Remember, this video editor packs many other editing tools to bring out your creativity. Give it a try!

Free Download For macOS 10.14 or later

Step2 Read and study the histogram

Now you’ll see the Advanced Color Correction pop-up window. Here, you’ll see a histogram with the brightest point on the right and the darkest point on the left. From our example, you can see that the video has more dark pixels than bright ones. Horizontally, the histogram shows you how many pixels are in a certain range of brightness.

Step3 Adjust the image colors

Once you’ve understood the histogram, look for pure black and white parts on the video clip. For example, in this video, you can see that the roofs are pure black and the boat at the bottom-right corner is pure white.

After finding the white and black parts in the video, go to the Light section, then adjust the Highlights to see if you can get a pure white on the boat. If the boat or any other image of your choice doesn’t look pure white, increase the Whites slide to make it whiter.

Now adjust the Shadows settings to reduce the effect and make the roofs look closer to pure black. If you want the roofs to look darker, drag the Blacks slider to the left.

Pro tip: Ensure that the darkest and brightest points don’t cross the broken lines on the edge, or the video will start losing details.

Step4 Adjust the color saturation

Does your video still look a little flat? Probably yes! In that case, click the Color section and adjust the Saturation slider to the right to make the video less flat. Saturation simply means how colorful a video clip is to the viewer. Apart from the color saturation, you can also adjust the Vibrance to make your video objects look more colorful.

Step5 Preview and compare the video

Now it’s time to check and compare the results. To make it easier, click the Eye icon at the top-right corner to switch between the original S-Log video and the color-corrected clip. You can also tap the AB icon and choose Split View-Left/Right to view the clips in the side-by-side mode.

Summary

I guess that was easy, right? Up to this juncture, you should be able to perform basic color correction on your video using Wondershare Filmora. Remember, this video editor packs many other editing tools to bring out your creativity. Give it a try!

Free Download For macOS 10.14 or later

Step2 Read and study the histogram

Now you’ll see the Advanced Color Correction pop-up window. Here, you’ll see a histogram with the brightest point on the right and the darkest point on the left. From our example, you can see that the video has more dark pixels than bright ones. Horizontally, the histogram shows you how many pixels are in a certain range of brightness.

Step3 Adjust the image colors

Once you’ve understood the histogram, look for pure black and white parts on the video clip. For example, in this video, you can see that the roofs are pure black and the boat at the bottom-right corner is pure white.

After finding the white and black parts in the video, go to the Light section, then adjust the Highlights to see if you can get a pure white on the boat. If the boat or any other image of your choice doesn’t look pure white, increase the Whites slide to make it whiter.

Now adjust the Shadows settings to reduce the effect and make the roofs look closer to pure black. If you want the roofs to look darker, drag the Blacks slider to the left.

Pro tip: Ensure that the darkest and brightest points don’t cross the broken lines on the edge, or the video will start losing details.

Step4 Adjust the color saturation

Does your video still look a little flat? Probably yes! In that case, click the Color section and adjust the Saturation slider to the right to make the video less flat. Saturation simply means how colorful a video clip is to the viewer. Apart from the color saturation, you can also adjust the Vibrance to make your video objects look more colorful.

Step5 Preview and compare the video

Now it’s time to check and compare the results. To make it easier, click the Eye icon at the top-right corner to switch between the original S-Log video and the color-corrected clip. You can also tap the AB icon and choose Split View-Left/Right to view the clips in the side-by-side mode.

Summary

I guess that was easy, right? Up to this juncture, you should be able to perform basic color correction on your video using Wondershare Filmora. Remember, this video editor packs many other editing tools to bring out your creativity. Give it a try!

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Also read: