Updated How to Delete White Background in Photoshop. How to Create a Transparent Background in Photoshop? Steps to Get Rid of White Background in Photoshop for 2024

Morgan Lv12

2024-04-24 01:10:04 2024-04-24 01:10:04 Created 2024-04-25 01:10:04 2024-04-25 01:10:04 Updated

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How to Delete White Background in Photoshop. How to Create a Transparent Background in Photoshop? Steps to Get Rid of White Background in Photoshop

Deleting White Background in Photoshop Is Hard? No

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

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Know how Photoshop make white background transparent. Learn to create transparent background in Photoshop in simple steps. How to delete white background in image?

Part 1 Why Shooting with a White Background Makes Sense

Products have gone online with E-commerce and people explore the products over internet more than they pick it from the stores. So, every business needs to showcase their products in a attractive way to get more customers. This needs an attractive photography by experts. Photography for e-commerce products requires expert product photography or commercial photography. They are very important for a business to get success in long run. To do branding the product image should be accurate and attractive.

So, if your company is going online, your products photography should be attractive enough to make buyers purchase your products. Background is essential part of any photography or video making. Whether it is product catalogue, shoot, advertising or commercial videos, white backdrop and white background are always good. With white background one can pay attention to the product. Every details of the product are highlighted when a white background is used.

When you need bright and highlighted images for any commercial videos, using a right technique for background color is must. White background creates a clean and bright commercial photo. If the same is not done correctly, the white background may turn to be off white or grey. A white background is good for isolating an object in the picture.

So, let’s know why shooting with white background make sense. Here are some reasons for it:

Removal of background becomes Easy and quick:

The most important benefit of applying white background is that it can be easily removed or replaced. In place of the blank white background, one can easily apply other background color or make it transparent. The white background has a speciality that it reflects the color of the product better which makes the product image visually good. This can be done with the help of any tool or application. Thus, using a white background gives an opportunity to apply any other background on it.

Promoting product in every occasion: An image with colorful background may not be useful to present in every event or occasion. For example a simple image with colorful background will not look good in a promotional event, while a colorful background will look happening in any festival event celebration. This, a blank background has the option to change as per the need of the occasion.

An image with white background can be changed as per the occasion. This helps a business to use a single image throughout the year without any additional cost for making a different picture. You can just change the white background of any image through various application or software.

Time saving: Removing white background is easy and streamlined as compared to any other color. The reason is that it does not require much editing and work on the edges. So, the steps in removing the white background are less and thus it saves time of the artist and the editors.

Saves location and bulk shooting expenses: When shooting with a white background is done; the same picture with some changes can be reused for number of times in several occasions. Thus, it saves the cost of shooting different in pictures in different location.

Good to celebrate every special day: A picture with white background is perfect and ready to edit for any special day. Whether it I a father’s day, mother’s day or any special day, a single picture can be edited as per the requirement. It will be a great gifting idea also after changing white background of the picture as per the special day.

Part 2 When We Need to Delete White Background and when Not?

A single picture of a person or product cannot be used for a single instance or purpose. Especially when it is a promotional campaign or commercial advertisements, a product is required to be showcased in several marketing campaign for different categories of consumers. Thus, a white background image is good for several purposes while in some circumstances, it requires changes. So, let’s see when to delete white background and when not:

When a picture requires special editing: When a picture requires some special effects like reflection, highlights and shadow effects, the picture with white background is required to be changed. When improvement in picture is requires, the white, transparent and color background can be changed accordingly.

Enhancing the visual impact of the picture: A white background picture grab the attention of the customers. So, it is good for advertising and promotion. While this needs to be removed when one desire to add some visual impact on the pictures or deliver some message to the viewers. So, it requires adding colorful and visually good background in a picture.

Adding more items to a picture: A white background need to be removed when more items are required to be included in it. Special edits and enhancing the pictures requires removing or adding a white background as per the purpose of the picture.

Part 3 How to Delete White Background in Photoshop (5 Fast Ways)

Editing a picture with white background can be done in easy steps through various applications. Deleting white background in Photoshop can be done through various tools. Some of the top 5 fast ways to clear background Photoshop are**:**

With the object selection tool:

● Start Photoshop and open the picture. Select the “object selection” from the tool bar. Hover cursor over subject till it turns blue. The subject is selected.

● Press the shift key to remove the background while selecting the objects which you want in the picture.

● To invert the selection go to Select>Inverse.

● Unlock the image based on what you want in the background. It will no longer be a background. It can be also used to create transparent background Photoshop.

● Click on Erase tool and start erasing the background.

Removing background with quick action

This is the quick method for removing a background when a user is going for own purpose. It is in-built quick action in Photoshop for removing the background. Although it is good for performing work, but the same cannot meet the perfection level that any other method does. It can be done by following the mentioned steps:

● Open the image in Photoshop, right click on background layer and click Duplicate layer. Then click on OK.

● Always try to open the properties panel by going to Window>Properties.

● Click on new layer at Layer panel. Go to Quick action and click on Remove Background.

● The background gets removed with quick action.

● At this point refinements and adjustments can be made.

Using pen tool to remove the background

● Open image in Photoshop, right click on background layer and go to Duplicate Layer. Name the layer and click OK.

● Select the Pen tool from the toolbox. Zoom the area. Start at the edge of subject. Start working on the object; add anchors which will outline the subject.

● Click-hold-drag to produce a curved line.

● Use the Direct Selection tool in the toolbox if you want to adjust an anchor point or directional lines for fine tuning

● Complete the path from where you started and save it by going to Windows>paths. Go to three bar menu, click New Path to name it and then save.

● Go to path panel and right click New Path. Choose Make selection and click OK. This will give the outline of the path.

● Go to Select> Inverse if you don’t want to delete what is inside the selection. An outline can be seen around the image.

● Press delete to delete the background. It can be also done to add Adobe Photoshop transparent background.

With Magnetic Lasso Tool

● Right click Background layer and click duplicate layer on the image opened in Photoshop. Name the layer and then click OK. From the toolbox, select Magic Lasso tool. Start drawing at the edges of subject.

● Move around the subject and complete till the start point. Marching ants can be seen around the selection.

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. Photoshop checkered background is visible now.

With quick selection tool

● Click on Duplicate Layer by right clicking on background layer of the picture opened on the Photoshop. Name the layer and click OK.

● Go to the tool box and select quick selection tool.

● Paint the subject by using tool.

● Clean up the selection path with click by holding the Option key (macOS) or Alt key (Windows).

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. The white background can be seen now.

Part 4 Which Photoshop Selection Tool is Best for White Backdrop Removal

There are various tools available at Photoshop to turn a background white. Each one of them has great utility based on the applications. Background Eraser tool is one of the good tools if there is need of more control over removing the background in Photoshop. It is highly effective and saves time of the user. It gives the desired outcome with perfection to an image. The visualization of image becomes better when the background is turned into white with the help of Background Eraser tool.

The other application that is very helpful in making background white to any image is Filmora.

Filmora is an excellent image and video editing software which helps the users in creating some amazing images and videos. It has wide range of image and video editing tools that can make any user a professional in image and video editing. It has features to add or remove background of an image to make it more visually good. Changing background and adding special effects to images and videos can be easily done through filmora.

Wondershare Filmora Video Editor allows transformation of pictures and videos in a better way by adding filters and graphics. Availability of support, drawing tools, editing tools, special effects and sound make it a complete application for both beginners and professionals. It can be used with various other applications also. Those who wish to know how to make a layer transparent in Photoshop can learn it from Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

● Making white background or transparent background adobe photoshop has many benefits like it highlight the picture and make it good for various applications and occasions. It saves money and cost for the image editors and video makers.

● One should also know when to use the white background for images, catalogue and video shoot. Adding and deleting white background can only be done when required as per the demand of the occasion and the category of the user like marketing, media, customers etc.

● Various tools on Photoshop make it easy for the users to add or remove white background of images. Filmora is one of the applications that is very popular for its image editing features. It can be used to give special effects to any image or video.

Try It Free Try It Free

Know how Photoshop make white background transparent. Learn to create transparent background in Photoshop in simple steps. How to delete white background in image?

Part 1 Why Shooting with a White Background Makes Sense

So, let’s know why shooting with white background make sense. Here are some reasons for it:

Removal of background becomes Easy and quick:

Part 2 When We Need to Delete White Background and when Not?

Part 3 How to Delete White Background in Photoshop (5 Fast Ways)

With the object selection tool:

● Start Photoshop and open the picture. Select the “object selection” from the tool bar. Hover cursor over subject till it turns blue. The subject is selected.

● Press the shift key to remove the background while selecting the objects which you want in the picture.

● To invert the selection go to Select>Inverse.

● Unlock the image based on what you want in the background. It will no longer be a background. It can be also used to create transparent background Photoshop.

● Click on Erase tool and start erasing the background.

Removing background with quick action

● Open the image in Photoshop, right click on background layer and click Duplicate layer. Then click on OK.

● Always try to open the properties panel by going to Window>Properties.

● Click on new layer at Layer panel. Go to Quick action and click on Remove Background.

● The background gets removed with quick action.

● At this point refinements and adjustments can be made.

Using pen tool to remove the background

● Open image in Photoshop, right click on background layer and go to Duplicate Layer. Name the layer and click OK.

● Select the Pen tool from the toolbox. Zoom the area. Start at the edge of subject. Start working on the object; add anchors which will outline the subject.

● Click-hold-drag to produce a curved line.

● Use the Direct Selection tool in the toolbox if you want to adjust an anchor point or directional lines for fine tuning

● Complete the path from where you started and save it by going to Windows>paths. Go to three bar menu, click New Path to name it and then save.

● Go to path panel and right click New Path. Choose Make selection and click OK. This will give the outline of the path.

● Go to Select> Inverse if you don’t want to delete what is inside the selection. An outline can be seen around the image.

● Press delete to delete the background. It can be also done to add Adobe Photoshop transparent background.

With Magnetic Lasso Tool

● Move around the subject and complete till the start point. Marching ants can be seen around the selection.

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. Photoshop checkered background is visible now.

With quick selection tool

● Click on Duplicate Layer by right clicking on background layer of the picture opened on the Photoshop. Name the layer and click OK.

● Go to the tool box and select quick selection tool.

● Paint the subject by using tool.

● Clean up the selection path with click by holding the Option key (macOS) or Alt key (Windows).

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. The white background can be seen now.

Part 4 Which Photoshop Selection Tool is Best for White Backdrop Removal

The other application that is very helpful in making background white to any image is Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

Try It Free Try It Free

Know how Photoshop make white background transparent. Learn to create transparent background in Photoshop in simple steps. How to delete white background in image?

Part 1 Why Shooting with a White Background Makes Sense

So, let’s know why shooting with white background make sense. Here are some reasons for it:

Removal of background becomes Easy and quick:

Part 2 When We Need to Delete White Background and when Not?

Part 3 How to Delete White Background in Photoshop (5 Fast Ways)

With the object selection tool:

● Start Photoshop and open the picture. Select the “object selection” from the tool bar. Hover cursor over subject till it turns blue. The subject is selected.

● Press the shift key to remove the background while selecting the objects which you want in the picture.

● To invert the selection go to Select>Inverse.

● Unlock the image based on what you want in the background. It will no longer be a background. It can be also used to create transparent background Photoshop.

● Click on Erase tool and start erasing the background.

Removing background with quick action

● Open the image in Photoshop, right click on background layer and click Duplicate layer. Then click on OK.

● Always try to open the properties panel by going to Window>Properties.

● Click on new layer at Layer panel. Go to Quick action and click on Remove Background.

● The background gets removed with quick action.

● At this point refinements and adjustments can be made.

Using pen tool to remove the background

● Open image in Photoshop, right click on background layer and go to Duplicate Layer. Name the layer and click OK.

● Select the Pen tool from the toolbox. Zoom the area. Start at the edge of subject. Start working on the object; add anchors which will outline the subject.

● Click-hold-drag to produce a curved line.

● Use the Direct Selection tool in the toolbox if you want to adjust an anchor point or directional lines for fine tuning

● Complete the path from where you started and save it by going to Windows>paths. Go to three bar menu, click New Path to name it and then save.

● Go to path panel and right click New Path. Choose Make selection and click OK. This will give the outline of the path.

● Go to Select> Inverse if you don’t want to delete what is inside the selection. An outline can be seen around the image.

● Press delete to delete the background. It can be also done to add Adobe Photoshop transparent background.

With Magnetic Lasso Tool

● Move around the subject and complete till the start point. Marching ants can be seen around the selection.

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. Photoshop checkered background is visible now.

With quick selection tool

● Click on Duplicate Layer by right clicking on background layer of the picture opened on the Photoshop. Name the layer and click OK.

● Go to the tool box and select quick selection tool.

● Paint the subject by using tool.

● Clean up the selection path with click by holding the Option key (macOS) or Alt key (Windows).

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. The white background can be seen now.

Part 4 Which Photoshop Selection Tool is Best for White Backdrop Removal

The other application that is very helpful in making background white to any image is Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

Try It Free Try It Free

Know how Photoshop make white background transparent. Learn to create transparent background in Photoshop in simple steps. How to delete white background in image?

Part 1 Why Shooting with a White Background Makes Sense

So, let’s know why shooting with white background make sense. Here are some reasons for it:

Removal of background becomes Easy and quick:

Part 2 When We Need to Delete White Background and when Not?

Part 3 How to Delete White Background in Photoshop (5 Fast Ways)

With the object selection tool:

● Start Photoshop and open the picture. Select the “object selection” from the tool bar. Hover cursor over subject till it turns blue. The subject is selected.

● Press the shift key to remove the background while selecting the objects which you want in the picture.

● To invert the selection go to Select>Inverse.

● Unlock the image based on what you want in the background. It will no longer be a background. It can be also used to create transparent background Photoshop.

● Click on Erase tool and start erasing the background.

Removing background with quick action

● Open the image in Photoshop, right click on background layer and click Duplicate layer. Then click on OK.

● Always try to open the properties panel by going to Window>Properties.

● Click on new layer at Layer panel. Go to Quick action and click on Remove Background.

● The background gets removed with quick action.

● At this point refinements and adjustments can be made.

Using pen tool to remove the background

● Open image in Photoshop, right click on background layer and go to Duplicate Layer. Name the layer and click OK.

● Select the Pen tool from the toolbox. Zoom the area. Start at the edge of subject. Start working on the object; add anchors which will outline the subject.

● Click-hold-drag to produce a curved line.

● Use the Direct Selection tool in the toolbox if you want to adjust an anchor point or directional lines for fine tuning

● Complete the path from where you started and save it by going to Windows>paths. Go to three bar menu, click New Path to name it and then save.

● Go to path panel and right click New Path. Choose Make selection and click OK. This will give the outline of the path.

● Go to Select> Inverse if you don’t want to delete what is inside the selection. An outline can be seen around the image.

● Press delete to delete the background. It can be also done to add Adobe Photoshop transparent background.

With Magnetic Lasso Tool

● Move around the subject and complete till the start point. Marching ants can be seen around the selection.

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. Photoshop checkered background is visible now.

With quick selection tool

● Click on Duplicate Layer by right clicking on background layer of the picture opened on the Photoshop. Name the layer and click OK.

● Go to the tool box and select quick selection tool.

● Paint the subject by using tool.

● Clean up the selection path with click by holding the Option key (macOS) or Alt key (Windows).

● Go to Selection>Save selection to save and give it a name.

● Select>Inverse to delete the background. The white background can be seen now.

Part 4 Which Photoshop Selection Tool is Best for White Backdrop Removal

The other application that is very helpful in making background white to any image is Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

● Ending Thoughts →

Create a Brand Video to Make Your Business Shine

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

It has to be entertaining and inspirational.
It has to be innovative.
It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

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Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

It has to be entertaining and inspirational.
It has to be innovative.
It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

And the video quality, the content, and the flow of the video speak for themselves.

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video: