Updated In 2024, 11 Tips to Make Product Ad Videos

11 Tips to Make Product Ad Videos

In the list of various video types, let’s check out product ad videos. This type of video gives more details about a product and it is normally used by businesses in promoting their products both new and old to the public. Product ad videos are videos that help to enlighten the public about products and also show them what they will gain in going for such products. These videos are best used for unveiling new products. Product ad videos have been in existence for a very long time.

Some people regard them as business ad videos, advertisement videos or even marketing videos. Not only do product ad videos help your products to stand out among the very many, but it also brings about numerous engagements from your audience by making your products to be found online by both far and near viewers. Product ad video answers every question in the heart of the audience and makes the audience build trust in the products. There are a lot of things to put into consideration while going for product ads videos and they include:

1. Good Quality Video and Picture Coverage

Now, among several things to consider in creating product ad video, is good and quality video or picture coverage which can only be possible when there is correct lighting that can help to get a very clear video or image of those products. This helps attract the attention of the customers. This also makes your products stand out among several products on sale. It also will help in creating quality videos because the quality of the pictures and the videos are not compressed.

2. Concise Videos

Another thing to put into consideration is the concise nature of your video. It must be brief and comprehensive. There should not be a lot of bulky information in the video so as not to make the customers tired and burdened.

3. Correct Colour Combination

This is something that must not be neglected in making product ad videos. The colour combination must be correct and matches very well with both the products and the things written on the products. It is better to work at most with just three colours that complement one another. This will not only attract the customers but will make the customer see how professional you are and will pay anything to get the products.

4. Short Videos

Videos are best with at most one minute depending on the platforms you want to advertise them on. This will make the customers not wait for a long time to understand the video and it will help the client to make the decision quickly without wasting a lot of time. It will help him make the decision quickly. Studies and statistics have it that attention span is only 8.5 seconds so you must try to make proper use of the first few seconds of your video.

5. Product Prize

The goals of a product ads video are to either make the announcement of a new product on sale or to also advertise particular products to sell to make great sales. Therefore, if the product needs to be sold, then the prize should be written down boldly in such a way that the buyer can see the price. The real prize and the promo size can also be written to entice the customers more to buy.

6. Text, The Font Styles, The Font Size And The Font Color

This is another important area that must not be neglected. This is another area in product ads that catches the eyes of the customers. So, the font, the font styles, and font color must go in line with the products, the text on the products and the background color of the products.

7. Aspect Ratio

This is another important thing to consider while making the video for product ads. Each social media platform has its unique aspect ratio. Aspect ratio talks about the ratio of the length and width of a video. Therefore before creating any video for any platform, first look for the aspect ratio of the platform. Facebook has its aspect ratio as also Instagram, TikTok, Facebook story and reels. This will make your video fit into the platform and make the video come out professionally and grandly.

8. Product Ads Software/Applications

Aside from knowing all that has been discussed, it is important to look out for the best software for the job. There is a lot of software that will be of help in creating product ads videos, go for the ones that you can understand and can help you create product ads video. Software like:

Kinemaster.
Imovie.
Quik.
Adobe Premiere Pro.
Wondershare Filmora.
Video ads Maker.
Video Guru.
Videolicious.
AndroVid
FiLMiC Pro.
movie.
Doodly.
WeVideo.
Vimeo Create.
Power Director.
Canva etc.

9. Good Reviews

Another important thing that makes product ad videos convert and confidence in the heart of the audience is the reviews from customers who have used such products. Therefore, try always to get reviews on the products from buyers. Now, it can come as a note, audio or video of the buyers reviewing the product. Adding these reviews from various buyers will not only draw the attention of viewers but also make them trust the authenticity of the products. So, try to add such reviews to your product ads video.

10. Graphics And Music

This is important also in creating product ad videos. You need nice and eye-catching graphics and music that goes in line with the products. Your music must be good and 100% natural.

11. Call To Action

This is a very important thing that must not be exempted in your product ads videos. Your video must have the ability to call the audience to action. Now after all has been done and the question in the heart of the audience will be, ’How can I get this product?’.The ‘call to action answers this question. So, it must be included. The call to action can be at the beginning of the video, middle of the video and end of the video but it is best placed in the middle and at end of the video.

The above and more are what should be considered and applied if you want a product ads video that can convert very well and yield massive sales.

Conclusion

Product ads video is the order of the day and it is very important as a businessman to leverage the conversions being generated by it to make a profit and to build up engagement for your business, websites etc.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Create Promotional Video

When it comes to executing video marketing campaigns, there’s an unspoken rule that holds true no matter what your goals are. Ready for it? A great video is only as good as the brand behind it. Branding is a crucial aspect of any successful video marketing campaign because your audience needs to believe in your product or service before they will invest their time and money in you. If you want to make a real impact with your promotional videos, branding should be at the top of your mind.

What is Branding

When you think of branding, what comes to mind? Maybe it’s your favorite pair of shoes or a piece of clothing with a logo on it. Or maybe you think about big companies with catchy slogans and memorable commercials that have been around for years. But branding isn’t just about logos and slogans—it’s so much more than that.

Branding is the process of creating an identity for your product or service that differentiates itself from others in its category. This can be as simple as coming up with a name for your company, or it could mean developing an entire brand strategy that encompasses every aspect of how you present yourself to the world (and potential customers). Branding is all about finding ways to stand out from other businesses in your industry by establishing trust with consumers through consistency across all channels, including social media, websites, advertising campaigns, and more.

Why Branding is Important

Branding is vital for any business. It’s the foundation of your brand and it sets up a strong structure for your business to grow on.

Branding helps to build trust and loyalty with customers, which is crucial to gaining new customers and retaining old ones.

If you want people to remember you, then branding is important because it makes sure people will never forget about you!

With great branding comes great responsibility in terms of communicating clearly who you are as a company, what kind of products/services that you provide or sell, how those products/services will benefit consumers (or clients), etc., so make sure these things are always clear when designing promotional videos meant specifically for marketing purposes.

Branding in Video Marketing

Branding is an important part of video marketing because it helps to create a memorable video.

You should make sure you have a clear understanding of your brand before you start creating promotional videos. Your brand is the personality that people associate with your business or company, and this will help them to remember you.

For example, if you’re selling food products related to health and fitness, then having a healthy lifestyle theme throughout all aspects of the production process will be essential to getting people excited about what they see in their minds when they think about your product or service.

It can be challenging to keep track of all the aspects of your brand, but you can use Brand Guidelines to make sure that everything is aligned with your goals and values.

About Video Brand Guidelines

Video brand guidelines are a set of rules and regulations that govern how your videos should look, feel and sound. By having these in place, you can maintain a consistent style and tone across all your video content, whether that be explainer videos or social media posts.

Why do you need Video Brand Guidelines

1. Keeps your videos on-brand

The most important reason for creating video brand guidelines is to keep all your videos feeling like they come from the same place. This way, no matter what type of video it is, viewers will always know it’s from your brand.

2. Make sure everyone’s on the same page.

With so many people involved in the production of a single video, it can be hard to keep everyone on the same page. By having guidelines in place, you can make sure that everyone knows exactly what your brand’s video style is, and how to stay true to it.

3. Saves time and money.

In the long run, having video brand guidelines will save you both time and money. With a clear understanding of your brand’s video style, you can avoid costly mistakes and re-dos, and produce content faster and more efficiently.

4. Helps with planning

It can be difficult to plan video content without knowing what kind of videos you want to make. By having guidelines in place, you can map out a clear strategy for your video content, helping you to stay on track and hit your goals.

5. Improves creativity

Having video brand guidelines doesn’t mean that your videos have to be boring or formulaic. In fact, it can actually help to improve creativity, as it gives you a clear framework to work within. This way, you can experiment and try new things, safe in the knowledge that you’re still staying true to your brand.

Strong Pillars of Video Brand Guidelines

There are three strong pillars that make up a set of video brand guidelines: aesthetic (how it looks), technical (how it’s made), and messaging (what it says).

AESTHETIC

The Aesthetic Pillar is all about how your videos look, from the overall style to the specific details like color schemes and fonts. This is usually determined by your company’s branding guidelines.

TECHNICAL

The Technical Pillar covers the more practical elements of your video, such as file formats and resolution. This ensures that your videos are compatible with all kinds of devices and platforms.

MESSAGING

The Messaging Pillar deals with the actual content of your video, such as the script and narration. This is where you decide what message you want to communicate, and how you’re going to do it.

When writing your video brand standards, it’s important to keep all three pillars in mind. Each one plays a vital role in the overall impact of your video, so they should all be given equal attention.

Different Elements of Video Brand

There are several elements that make up a video that reflecting your brand. These include:

Logo

When and how should your logo be used? Should it appear at the beginning, end or throughout the video? These are just a few examples of what you might want to include in your guidelines. The important thing is to be as clear and concise as possible so that there’s no confusion about what does and doesn’t represent your brand.

Apple, for example, is a fantastic brand that uses its logo in video advertising. It may always be observed at the end of every video.

Color palette

What fonts best represent your brand and should be used in your videos?

Color has a huge impact on how people perceive your brand, so you want to choose colors that match your message and tone.

Typography choices

Typography is a key element of branding. It’s more than just picking the right typeface, though that’s important, too. Typography includes the font, size and style of your title, body copy and web copy, as well as how it’s used in your logo and all other graphics.

Imagery

If you want to use images or photos in your videos, what style should they be? And are there any specific colours that need to be used?

Voice

The way you speak to your customers is referred to as brand voice. Your brand’s communication style is what determines your brand voice. Your target audience will hear your brand voice, which can be informal or formal depending on the situation and needs of the client. It may have any tone as long as it feels genuine to your company’s principles and personality—

In terms of brand voice consistency, Apple conveys confidence, quality, and closeness. In terms of distinguishing oneself from the competition, Apple has always been the company to look up to. Many people feel welcomed and overindulged by having their own gadgets.

Graphics

If you want to use animation in your videos, you must first select a design that best represents your business. Is it going to be more cartoonish or more corporate?

It’s also crucial to provide rules for the use of certain visual components. If you want to include the speaker’s name and job title in the lower thirds, for example, you must state how that should appear.

Transitions

Transitions between shots may boost brand recognition. Consider American sports networks that frequently use a rapid logo reveal! You should decide what your branding standard for transitions will be. Will it be a basic and traditional transition, or will you utilize it to emphasize your brand?

Music and Sounds

Music can play a significant role in how your video is received. It should be used to create the right atmosphere and reinforce the tone of voice. Your brand guidelines should include examples of the types of music that would and wouldn’t be appropriate, as well as any sound effects that could be used.

Format

This section should detail what type of videos you want to produce. For example, do you want interview-style videos, or more dynamic explainer videos? It’s also worth including some general information about length, aspect ratio and file format.

Shooting Style

Do you want your videos to be shot in a particular way? If so, you should include information on that in your guidelines. For example, do you want close-ups or wide shots? Do you want lots of movement or static shots?

Your video brand guidelines should also consider where your videos will be shot. If you have a preferred location or style of location, such as an office or warehouse, make sure that is included.

Lighting is another important aspect of shooting style and can really affect the look and feel of a video. Consider what sort of lighting would work best with your brand - natural light, bright light, low light etc. - and include details in your guidelines.

Tagline

A tagline is a short phrase or sentence that identifies your brand. It’s often used in conjunction with a logo and other branding elements to create an overall marketing message

Nike recognized the need to appeal to a much wider audience, and transform their brand into more than simply fitness apparel. As a result of this, “Just Do It.” was created. The slogan is easy to understand and conveys the idea effectively. More significantly, it applies to everyone, not just world-class athletes

How to create Video Brand Guidelines?

Now that we’ve gone over why you need video brand guidelines, let’s take a look at how you can create them.

1. Define your brand voice

This is perhaps the most important step in creating your guidelines, as it will determine the tone and style of all your future videos. To do this, you need to think about what makes your brand unique, and how you want it to be perceived by others. Once you have a good understanding of your brand voice, you can start to put together the rest of your guidelines.

2. Choose a video style

Depending on the kind of videos you want to make, you’ll need to choose an appropriate style. This could be anything from animation to live action, so it’s important to pick something that will work well with your brand voice.

3. Decide on a look and feel

Just like with your choice of style, the look and feel of your videos should be in line with your brand identity. This means taking into account things like colour palette, typography and overall aesthetic.

4. Write a script

Once you have all the above elements in place, you can start to write a script for your video. This will act as a blueprint for the rest of the production process, so it’s important to get it right. When writing your script, be sure to keep your brand voice in mind, and make sure that the finished product stays true to your guidelines.

5. Find the right talent

To bring your script to life, you’ll need to find the right talent. This means finding voiceover artists, actors or presenters who fit with your brand identity and can help to sell your message.

6. Record and edit your video

With all the pieces in place, you’re finally ready to record and edit your video. During this process, it’s important to stick to your guidelines, so that the finished product is on-brand and consistent with your other content.

7. Publish and promote your video

Once your video is complete, it’s time to hit publish and start promoting it to your audience. Remember to use all the channels at your disposal, from social media to email marketing, to make sure that as many people as possible see your brand-new video.

Brand Guidelines Consistency

It’s important to be consistent with your brand. One of the biggest mistakes a company can make is trying to brand itself as something it isn’t. If you’re perceived as one thing and then suddenly change, it may do more harm than good for your business or organization.

The most well-known example of a company with a consistent brand is Coca Cola. It is one of the company brands with consistent brand image and a very strong reputation. This can be attributed to the company’s efforts in marketing and advertising to create a distinct brand image. The Coca Cola Company has spent millions of dollars on advertising campaigns that focus on creating a positive image for the product and reinforcing its original taste.

You need to have consistency in all aspects of your brand: logo, voice and tone (including social media), visuals (such as color scheme), and more. Your audience will immediately identify any inconsistencies between these elements - so make sure they match up well!

Wrap-up

Creating video brand guidelines may seem like a lot of work, but it’s worth it in the long run. By taking the time to put together a comprehensive guide, you can ensure that all your future videos are on-brand, efficient and effective. So what are you waiting for? Get started today! Do you have any tips for creating video brand guidelines? Let us know in the comments below!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Tips & Tricks To Perfectly Use the Audio Mixer in Filmora

Have you seen those classic and outstanding videos of professional YouTubers? Yeah, they feel different from the videos we usually make. The reason mainly lies within the outclass audio quality of those videos.

And now, you might think it’s impossible to mess with the audio control without the support of a professional. But believe me; it’s much simpler than you think. In this brief guide, we’ll show you how to use the audio mixer of Filmora to fine-tune all of your videos skillfully.

But let’s first see what an audio mixer is.

Part 1: What is an audio mixer?

An audio mixer is a tool that gives you control over the audio quality of your videos. Using the audio mixer, you can easily give your video a cinematic feel by controlling different modes and levels.

And that’s not where it ends!!! This mixing console also allows you to mix, combine and balance audio from different sources. So control your audio and give your video that extra bit of depth.

To your surprise, you can access this excellent tool without cost using the world’s leading video editor, Filmora . Let’s see a brief intro of Wondershare Filmora, and then we’ll show you how to use the audio mixer of Filmora in a stepwise manner.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 2: An easy-to-use audio mixer - Wondershare Filmora

Wondershare Filmora is one of the world’s leading video-editor and is no less than a blessing for all creators. Its stunning editing features like split screen, motion tracking, speed ramping, and many others allow you to take your video to the next level. Moreover, the massive arsenal of video effects and AI portraits gives you various choices.

What’s more, you can tweak the audio using auto synchronization, audio duckling, an audio visualizer, and even an audio mixer. Isn’t it fantastic? Now let’s move forward and see how we can sharpen our video with the audio mixer of Filmora in detail steps.

Part 3: Steps to effectively use the audio mixer in Filmora

Here are the steps you need to follow to use the audio mixer of Filmora effectively.

Step1Download & install

First, you must have a suitable version of Filmora installed on your device. Here are the steps to install the free version.

Go to the official website of Filmora and hit the “Free Download” button. Filmora is available for Windows 11 and all the previous versions, as well as for macOS 10.14 to macOS 13

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

When the download finishes, follow the guidelines of the installation wizard to install Filmora on your computer.

Now let’s see how to prepare our video.

Step2Prepare your video

After you have installed the latest version of Filmora, you need to prepare your video for editing.

For this,

Launch the Filmora on your computer and click the “New Project” button from the starting interface.

Now let’s import our video. Click on the “Import Media” section or drag and drop your video/audio file here to import it.

Once the media file has been imported, add it to the editing panel below with the drag-and-drop method. This is important to create a workspace for your video.

Now it’s time to edit the video. Make all the editing you want with graphics and visuals to finalize your video before using the audio mixer. And once it’s done, we can move to the first-class audio mixer of Filmora.

Bonus Tip: Before using the audio mixer, ensure you have a headphone to see the changes you are making instead of relying on your desktop speaker.

Step3Start the audio mixer

To open up the audio mixer, click on the “audio mixer” icon on the toolbar below the preview window.

This is what your audio mixer will look like at the start.

Now we can start adjusting the audio settings. Let’s go with the audio levels first.

Step4Adjust the audio levels

To adjust the audio levels, look at the left side of the audio mixer. Here you’ll see two vertical bars, which are;

The audio levels for the video clip.
The audio levels for the sound and music in the music track.

You can adjust the icon up or down to make these channels louder or softer.

After the audio levels, let’s see how we can change the audio channels.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step5Adjust the audio channels

See those circles above the audio levels? These are for adjusting the audio channels.

Rotate the knob-like icon in these circles to adjust the Audio channels’ pan/bounce control. This switches the sound between the left and right channels.
On top of that, you can see these changes on the channel control panel.

To check the effect, let’s rotate the knob to the left. And to see the result hit the “Play” button on the bottom left corner of the audio mixer interface. Here’s how it looks.

Now it’s time to select the audio mode.

Step6Select the audio mode

The audio mixer of Filmora provides you with two audio mode options. These are;

● Stereo Mode

In the Stereo mode, you can pan from left to right and control your audio just like the knob of the audio channel.

● Surround Mode

You can pan from left to right and front to back in this mode by rotating the video or music icons. This provides you with complete control over the audio positions. But remember that this mode works best if your video is played with the surround sound system.

Once you have changed the audio mode, let’s look at the master levels.

Step7Adjust the master levels

On the very left of the window, you’ll find the Master levels.

This is where you can adjust the master section or all your audio files on your timeline.

Just drag the master level slider upward and downwards, and you’ll notice the changes right away.

So done with the changes? Let’s preview them.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step8Preview your changes

After carefully making all the changes to your audio, preview it for the last time before going with them. The “Play” button is still there in the bottom left corner.

Perfect!!! No? Make the changes again until you are satisfied and then hit the “Apply” button on the bottom right corner to adjust these changes.

And here we are, done!!! Now you can easily surprise your friends with your master-like audio handling. Before we wind up our guide, we’ll answer some of the frequently asked questions about the audio mixer of Filmora. So let’s dive right into it.

Part 4: Hot FAQs about the audio mixer of Filmora

1.How important is an audio mixer in video editing?

An audio mixer is necessary if you want to create impressive videos. This master volume control allows you to deepen the audio effect and merge two audio sources to get the maximum out of them. This is why most content creators give grave importance to audio mixers during video editing.

2.Where can we find the audio mixer in Filmora?

Like other highly advanced editing tools, you can also find the audio mixer in Filmora. After you’ve placed your media file on the editing panel, the “audio mixer” icon appears on the toolbar under the preview channel.

3.Is the audio mixer of Filmora available for free?

Yes, you can freely use the audio mixer of Filmora as much as you want without any cost. And unlike many other free sound control tools, you get all the latest and advanced features like the preview tool with the audio mixer of Filmora.

Conclusion

Every top-ranked video contains the best-suited audio tracks with it. And the audio mixer of Filmora comes in handy whenever you want to tweak the audio settings of a video.

In this article, we’ve covered everything you need to know about using the audio mixer in Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 2: An easy-to-use audio mixer - Wondershare Filmora