2 Methods to Crop a Video Using After Effects

Cropping a video is part of the process of video edting. Not all video editing software can be obtained freely. There are some that you need to spend to get the professional output that you aim for. After Effects,a member of the Adobe tools that exist can enhance your videos to another level. This article can help you know how to crop video in After Effects and on the alternative by using Wondershare Filmora. I know that it may seem confusing to compare these two at first. But, I’ll provide an explanation to get the cropped video that you want.

Method 1: Cropping a Video using After Effects

After Effects is a professional motion graphics tool that can create outputs that are beyond the limits of reality. Like the other Adobe tools, this comes with a subscription fee to be able to maximize this product. But, is the price worth the risk? The “ Adobe” brand is known for its quality applications and customer’s satisfaction.

Let’s start with using this tool. The situation is that you want to crop your video using Adobe After Effects but you don’t know how to start. Search for the application on your computer. Launch it, then click the New Project. If you have files from your storage then select the New Composition Footage.

Check if the video is already in the interface. Find the Magnifying tab and zoom out the video into 50%. After that, click the Grid icon and Proportional Grid.

Click the Square icon, it is located beside the Pencil icon at the top section. The shape’s purpose is to crop the video section that you want to remain. If you’re done cutting then you should unclick the Proportional grid, and the video’s magnification should be 100%. Afterwards, you can check the pixel aspect ratio correction in the After Effects. You need to go through the video before saving your project. This is to avoid unnecessary errors that will make the process troublesome.

Already satisfied with the cropped video? Then, select File, Export and finally Add to Render Queue. Check on the Render Settings (located bottom of the interface) to ensure high quality output. Following that, hit the Output To part and decide the destination and folder where you want it to be.

Watch your cropped video and go ahead and repeat this with your other videos. After practicing this process many times, this will come to you as easy. If you get lost while following the instructions go back to this guide until it becomes a part of your memory.

Congratulations on making your first cropped video using After Effects! What was your experience while following through the guide? I hope that the information presented here is easy to understand and implement.

Even though it is not a free application, I hope you have experienced the advantages of using this compared to other tools. Did it come as a surprise for you that you can crop a video not just in Adobe Premiere but also in After Effects as well?

I hope that fear will not hinder you from trying this tool to crop your videos.

Method 2: Cropping a Video using Wondershare Filmora

If you didn’t know there is also an awesome video editing software called Wondershare Filmora Video Editor .

You can try it by searching the internet and downloading it on your computer. If simplicity is your priority then this may suit you perfectly. If you’re still hesitant then read the reviews and watch how others are using it.

There is no need to worry if you have a tight budget as downloading this would be free. You just need to go to the official site. Do not be scared of trying with something unfamiliar. I will guide you with using it and utilizing it to get the result that you dream of.

Wondershare Filmora just like the others that exist are video editors that will turn your raw videos into the vision that you like. Thanks to these applications, the gruesome process of manually cutting it by hand and permanently altering the footage are gone. You can make how many changes that you want without damaging the original video.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Are you done installing the application? If you have any encountered issues with installing it, you can contact customer support.

Not only does it have a straightforward and simple interface but it is also packed with useful tools that can turn your video into another level. But, you should not be overwhelmed by the number of icons and features that exist. Take a deep breath and proceed to opening it in your computer.

Preparation is a must especially if you have multiple videos on your computer. A good tip would be renaming them by the sequence you plan to have. And, you could also place them in folders to avoid repetition and double copies. Once you’re done, you can drag and drop your video or

click the Import.

Go ahead and select the video clip that you want to crop. Then, click the Crop tool and choose if you want the Crop or Pan & Zoom. Yes, you have options on what kind of crop you want it to be.

An alternative way is by right clicking the video clip .Under the Video tab you can select the Crop and Zoom or Crop to Fit then adjust to your preferred ratio.

You can review the cropped video to think through if this is the portion that you want to be included. Unlike other applications, you can go back and adjust it to your liking.

If you’re finally satisfied then you can export it. Choose the output format and you can also rename the file. Clicking the settings button will offer you additional options of your video output.

After all that, you have the cropped video that you can either upload or repurpose in another content. Did you enjoy the process of cropping it in Wondershare Filmora?

Remember, that you have the option to batch crop multiple video clips on this so no need to manually crop and export it. You can see the big picture and monitor if the flow makes sense to you.

Don’t you think that the subscription is worth it? There is a trial that you could check out to test its capabilities and awesomeness.

The Bottom Line

You are once again done with the process of checking out these two applications. After Effects and Wondershare Filmora have a different process when it comes to cropping videos. I hope that you had a clearer understanding on which of these two would suit your video editing needs. The interface also could change your mind depending if you want simplicity or a challenge. Price is also a factor that can affect your willingness to use these applications. But, this guide clearly shows you that it is worth paying for.

What are your thoughts on both of these tools? Did you find this information to be helpful?

Check if the video is already in the interface. Find the Magnifying tab and zoom out the video into 50%. After that, click the Grid icon and Proportional Grid.

Click the Square icon, it is located beside the Pencil icon at the top section. The shape’s purpose is to crop the video section that you want to remain. If you’re done cutting then you should unclick the Proportional grid, and the video’s magnification should be 100%. Afterwards, you can check the pixel aspect ratio correction in the After Effects. You need to go through the video before saving your project. This is to avoid unnecessary errors that will make the process troublesome.

Already satisfied with the cropped video? Then, select File, Export and finally Add to Render Queue. Check on the Render Settings (located bottom of the interface) to ensure high quality output. Following that, hit the Output To part and decide the destination and folder where you want it to be.

Watch your cropped video and go ahead and repeat this with your other videos. After practicing this process many times, this will come to you as easy. If you get lost while following the instructions go back to this guide until it becomes a part of your memory.

Congratulations on making your first cropped video using After Effects! What was your experience while following through the guide? I hope that the information presented here is easy to understand and implement.

Even though it is not a free application, I hope you have experienced the advantages of using this compared to other tools. Did it come as a surprise for you that you can crop a video not just in Adobe Premiere but also in After Effects as well?

I hope that fear will not hinder you from trying this tool to crop your videos.

Method 2: Cropping a Video using Wondershare Filmora

If you didn’t know there is also an awesome video editing software called Wondershare Filmora Video Editor .

You can try it by searching the internet and downloading it on your computer. If simplicity is your priority then this may suit you perfectly. If you’re still hesitant then read the reviews and watch how others are using it.

There is no need to worry if you have a tight budget as downloading this would be free. You just need to go to the official site. Do not be scared of trying with something unfamiliar. I will guide you with using it and utilizing it to get the result that you dream of.

Wondershare Filmora just like the others that exist are video editors that will turn your raw videos into the vision that you like. Thanks to these applications, the gruesome process of manually cutting it by hand and permanently altering the footage are gone. You can make how many changes that you want without damaging the original video.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Are you done installing the application? If you have any encountered issues with installing it, you can contact customer support.

Not only does it have a straightforward and simple interface but it is also packed with useful tools that can turn your video into another level. But, you should not be overwhelmed by the number of icons and features that exist. Take a deep breath and proceed to opening it in your computer.

Preparation is a must especially if you have multiple videos on your computer. A good tip would be renaming them by the sequence you plan to have. And, you could also place them in folders to avoid repetition and double copies. Once you’re done, you can drag and drop your video or

click the Import.

Go ahead and select the video clip that you want to crop. Then, click the Crop tool and choose if you want the Crop or Pan & Zoom. Yes, you have options on what kind of crop you want it to be.

An alternative way is by right clicking the video clip .Under the Video tab you can select the Crop and Zoom or Crop to Fit then adjust to your preferred ratio.

You can review the cropped video to think through if this is the portion that you want to be included. Unlike other applications, you can go back and adjust it to your liking.

If you’re finally satisfied then you can export it. Choose the output format and you can also rename the file. Clicking the settings button will offer you additional options of your video output.

After all that, you have the cropped video that you can either upload or repurpose in another content. Did you enjoy the process of cropping it in Wondershare Filmora?

Remember, that you have the option to batch crop multiple video clips on this so no need to manually crop and export it. You can see the big picture and monitor if the flow makes sense to you.

Don’t you think that the subscription is worth it? There is a trial that you could check out to test its capabilities and awesomeness.

The Bottom Line

You are once again done with the process of checking out these two applications. After Effects and Wondershare Filmora have a different process when it comes to cropping videos. I hope that you had a clearer understanding on which of these two would suit your video editing needs. The interface also could change your mind depending if you want simplicity or a challenge. Price is also a factor that can affect your willingness to use these applications. But, this guide clearly shows you that it is worth paying for.

What are your thoughts on both of these tools? Did you find this information to be helpful?

Check if the video is already in the interface. Find the Magnifying tab and zoom out the video into 50%. After that, click the Grid icon and Proportional Grid.

Click the Square icon, it is located beside the Pencil icon at the top section. The shape’s purpose is to crop the video section that you want to remain. If you’re done cutting then you should unclick the Proportional grid, and the video’s magnification should be 100%. Afterwards, you can check the pixel aspect ratio correction in the After Effects. You need to go through the video before saving your project. This is to avoid unnecessary errors that will make the process troublesome.

Already satisfied with the cropped video? Then, select File, Export and finally Add to Render Queue. Check on the Render Settings (located bottom of the interface) to ensure high quality output. Following that, hit the Output To part and decide the destination and folder where you want it to be.

Watch your cropped video and go ahead and repeat this with your other videos. After practicing this process many times, this will come to you as easy. If you get lost while following the instructions go back to this guide until it becomes a part of your memory.

Congratulations on making your first cropped video using After Effects! What was your experience while following through the guide? I hope that the information presented here is easy to understand and implement.

Even though it is not a free application, I hope you have experienced the advantages of using this compared to other tools. Did it come as a surprise for you that you can crop a video not just in Adobe Premiere but also in After Effects as well?

I hope that fear will not hinder you from trying this tool to crop your videos.

Method 2: Cropping a Video using Wondershare Filmora

If you didn’t know there is also an awesome video editing software called Wondershare Filmora Video Editor .

You can try it by searching the internet and downloading it on your computer. If simplicity is your priority then this may suit you perfectly. If you’re still hesitant then read the reviews and watch how others are using it.

There is no need to worry if you have a tight budget as downloading this would be free. You just need to go to the official site. Do not be scared of trying with something unfamiliar. I will guide you with using it and utilizing it to get the result that you dream of.

Wondershare Filmora just like the others that exist are video editors that will turn your raw videos into the vision that you like. Thanks to these applications, the gruesome process of manually cutting it by hand and permanently altering the footage are gone. You can make how many changes that you want without damaging the original video.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Are you done installing the application? If you have any encountered issues with installing it, you can contact customer support.

Not only does it have a straightforward and simple interface but it is also packed with useful tools that can turn your video into another level. But, you should not be overwhelmed by the number of icons and features that exist. Take a deep breath and proceed to opening it in your computer.

Preparation is a must especially if you have multiple videos on your computer. A good tip would be renaming them by the sequence you plan to have. And, you could also place them in folders to avoid repetition and double copies. Once you’re done, you can drag and drop your video or

click the Import.

Go ahead and select the video clip that you want to crop. Then, click the Crop tool and choose if you want the Crop or Pan & Zoom. Yes, you have options on what kind of crop you want it to be.

An alternative way is by right clicking the video clip .Under the Video tab you can select the Crop and Zoom or Crop to Fit then adjust to your preferred ratio.

You can review the cropped video to think through if this is the portion that you want to be included. Unlike other applications, you can go back and adjust it to your liking.

If you’re finally satisfied then you can export it. Choose the output format and you can also rename the file. Clicking the settings button will offer you additional options of your video output.

After all that, you have the cropped video that you can either upload or repurpose in another content. Did you enjoy the process of cropping it in Wondershare Filmora?

Remember, that you have the option to batch crop multiple video clips on this so no need to manually crop and export it. You can see the big picture and monitor if the flow makes sense to you.

Don’t you think that the subscription is worth it? There is a trial that you could check out to test its capabilities and awesomeness.

The Bottom Line

You are once again done with the process of checking out these two applications. After Effects and Wondershare Filmora have a different process when it comes to cropping videos. I hope that you had a clearer understanding on which of these two would suit your video editing needs. The interface also could change your mind depending if you want simplicity or a challenge. Price is also a factor that can affect your willingness to use these applications. But, this guide clearly shows you that it is worth paying for.

What are your thoughts on both of these tools? Did you find this information to be helpful?

Check if the video is already in the interface. Find the Magnifying tab and zoom out the video into 50%. After that, click the Grid icon and Proportional Grid.

Click the Square icon, it is located beside the Pencil icon at the top section. The shape’s purpose is to crop the video section that you want to remain. If you’re done cutting then you should unclick the Proportional grid, and the video’s magnification should be 100%. Afterwards, you can check the pixel aspect ratio correction in the After Effects. You need to go through the video before saving your project. This is to avoid unnecessary errors that will make the process troublesome.

Already satisfied with the cropped video? Then, select File, Export and finally Add to Render Queue. Check on the Render Settings (located bottom of the interface) to ensure high quality output. Following that, hit the Output To part and decide the destination and folder where you want it to be.

Watch your cropped video and go ahead and repeat this with your other videos. After practicing this process many times, this will come to you as easy. If you get lost while following the instructions go back to this guide until it becomes a part of your memory.

Congratulations on making your first cropped video using After Effects! What was your experience while following through the guide? I hope that the information presented here is easy to understand and implement.

Even though it is not a free application, I hope you have experienced the advantages of using this compared to other tools. Did it come as a surprise for you that you can crop a video not just in Adobe Premiere but also in After Effects as well?

I hope that fear will not hinder you from trying this tool to crop your videos.

Method 2: Cropping a Video using Wondershare Filmora

If you didn’t know there is also an awesome video editing software called Wondershare Filmora Video Editor .

You can try it by searching the internet and downloading it on your computer. If simplicity is your priority then this may suit you perfectly. If you’re still hesitant then read the reviews and watch how others are using it.

There is no need to worry if you have a tight budget as downloading this would be free. You just need to go to the official site. Do not be scared of trying with something unfamiliar. I will guide you with using it and utilizing it to get the result that you dream of.

Wondershare Filmora just like the others that exist are video editors that will turn your raw videos into the vision that you like. Thanks to these applications, the gruesome process of manually cutting it by hand and permanently altering the footage are gone. You can make how many changes that you want without damaging the original video.

Free Download

For Win 7 or later (64-bit)

Free Download

For macOS 10.14 or later

Are you done installing the application? If you have any encountered issues with installing it, you can contact customer support.

Not only does it have a straightforward and simple interface but it is also packed with useful tools that can turn your video into another level. But, you should not be overwhelmed by the number of icons and features that exist. Take a deep breath and proceed to opening it in your computer.

Preparation is a must especially if you have multiple videos on your computer. A good tip would be renaming them by the sequence you plan to have. And, you could also place them in folders to avoid repetition and double copies. Once you’re done, you can drag and drop your video or

click the Import.

Go ahead and select the video clip that you want to crop. Then, click the Crop tool and choose if you want the Crop or Pan & Zoom. Yes, you have options on what kind of crop you want it to be.

An alternative way is by right clicking the video clip .Under the Video tab you can select the Crop and Zoom or Crop to Fit then adjust to your preferred ratio.

You can review the cropped video to think through if this is the portion that you want to be included. Unlike other applications, you can go back and adjust it to your liking.

If you’re finally satisfied then you can export it. Choose the output format and you can also rename the file. Clicking the settings button will offer you additional options of your video output.

After all that, you have the cropped video that you can either upload or repurpose in another content. Did you enjoy the process of cropping it in Wondershare Filmora?

Remember, that you have the option to batch crop multiple video clips on this so no need to manually crop and export it. You can see the big picture and monitor if the flow makes sense to you.

Don’t you think that the subscription is worth it? There is a trial that you could check out to test its capabilities and awesomeness.

The Bottom Line

You are once again done with the process of checking out these two applications. After Effects and Wondershare Filmora have a different process when it comes to cropping videos. I hope that you had a clearer understanding on which of these two would suit your video editing needs. The interface also could change your mind depending if you want simplicity or a challenge. Price is also a factor that can affect your willingness to use these applications. But, this guide clearly shows you that it is worth paying for.

What are your thoughts on both of these tools? Did you find this information to be helpful?

A Complete Guide to the Best Brand Story Videos

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Add Text to Video

If you are making an instructional or explainer video, you will often find that you need to add text to various sections of the video. Depending on the tool you use, the process of adding text to a video can be simple or complicated.

In this article, we will share with you the different options you have when you want to add text elements to a video project.

Add Text to a Video Online

One of the easiest ways that you can add text to any video is to use a free online solution. There are many online tools to choose from but VEED is a free solution that is easy to use and offers a wide range of features to choose from.

Here’s how you can use VEED to add text to your video;

Step1Go to https://www.veed.io/ on any browser to access the video editing tool. Click on “Upload Your Video” to open a new project. In the new project screen that appears, tap on “Upload a file” to add your video.

Step2Once the video is open, click on the “Text” tab on the left and then select the type of text you want to add to the video.

Step3Type in your text and then use the options below the text box to choose the font style, size, and color of the text. You can also use the duration icons below the text to indicate where you want the text to appear during playback.

Step4When you’re happy with the changes, click on the “Export” button at the top to save the changes and download the video.

Add Text to Video on Computer

While online tools like VEED can come in handy when you want to make simple changes to a video, you will often find that they don’t have the necessary features to customize the text in various ways. For that, we recommend Wondershare Filmora, a desktop editing suite that has a lot of useful features.

Filmora combines its wealth of editing features and a simple user interface to make it one of the most effective video editors in the market. Here’s how you can add text to any video using Filmora.

Step1Download and install Wondershare Filmora onto your computer. Open the program and then click on the “Import” button to start. You can also just drag and drop the video to the main window to open it.

Step2Once the video is open in Filmora, you will need to drag it to the timeline panel before you can start to edit it.

Step3Click on the “Titles” tab at the top to open the text and title presets that you will need to add text to the document. Filmora offers more than 200 text effects to choose from. Just double-click on one of the presents to select it and then the preview window to see it in real-time.

Step4If you like the preset that you have selected, place the cursor on the position in the timeline where you would like to add the text and then drag and drop the title track above the video in the timeline.

Step5If you would like to change the duration of the text simply drag the edge of the timeline until you get the length that you desire. Filmora also allows you to edit and customize the text. To do that, double-click on the “Title” time frame to get some customization options.

Step6Once you are happy with all the changes you have made, click on “Export” and choose an output format to save and export your video.

Add text to Video on iPhone

One of the easiest ways to edit a video on an iPhone is to use iMovie. This simple and effective solution can help you edit videos on your iPhone in numerous ways including adding text and subtitles. The following are simple steps to help you use iMovie to add text to a video on an iPhone;

Step1Open the video clip that you would like to add text to. Once the video is open, click on the Text icon from the options at the bottom of the screen.

Step2Select the style you would like to use from the list of templates.

Step3A sample text will appear on the screen. Tap on it and then select “Edit” to enter the desired text. Tap “Done” once you are done typing.

Step4To move the text to the desired location, simply tap on it again and reposition it. You also have the option to increase or decrease the size of the text as desired using the pinch motion. If you want to change the color or font, tap on the “T” that will appear below the clip and choose “Aa” to change the font or the multicolored circle to change color.

You also have numerous other options in terms of effects including text-shadow. Just tap on the “three-dot icon” to access these features.

Add Text to Video on Android

The best way to add a video on Android devices is to use third-party apps. The good news is that there are several very useful video editing apps that you can use for this purpose. In this guide, we will show you how you can add text to a video on Android using two of the most effective solution.

Using the PowerDirector by Cyberlink

PowerDirector is a video editing app that allows you to edit various aspects of the video including adding text to the video. Available on the Google Play Store, this app has a wealth of additional features that include trimming, rotating clips, and even adjusting the color, brightness, and saturation.

Here’s how you can use PowerDirector to add text to your video;

Step1Install PowerDirector on your device. Open it and tap “New Project” at the top. Select an aspect ratio depending on the video project you are working on and enter a project name.

Step2Select the video that you would like to edit from the folders that show up on the screen. The video will be added to the main timeline of the project.

Step3Select the video layer and then tap on the layer mask from the left sidebar. Select the text tab at the top and then choose the text style that you want to add to the video. Tap on the “+” button inside the style to add the text style you have selected.

Step4Type in the text that you want to add to the video on the text box and then tap on the “T” icon at the top-right corner of the text box to customize the text.

You can use PowerDirector to change the font, color, and text size or even add effects like Text shadow.

Step5When you’re done editing the video, tap on the “Export” icon at the top-right corner of the screen and choose if you would like to save the video on the device or share it via a social media app.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

3 Different Methods to Correct Color Distortion in Videos

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials are provided by the official channel

Try It Free Try It Free

Nothing is more satisfying than seeing the final cut of a video and realizing that everything we filmed is crystal clear, with vibrant colors and balanced light. Unfortunately, whether you are editing on your own or collaborating with a team, this can be difficult to achieve because color problems often occur. Unlike photo editors, where one photo can easily be fixed without affecting the rest of an album, video editing requires adjusting to fix one problem. We’ll look at three different methods to correct color distortion in videos.

In this article

01 What Is Color Distortion

02 How will Color Distortion Affect Your Videos?

03 Different Methods to Correct Color Distortion in Videos

What Is Color Distortion

Color distortion, also called chromatic aberration (CA), happens when the camera’s lens cannot resolve the wavelengths of light that it is recording. It occurs due to dispersion, which is when the lens elements’ refractive index varies with the light wavelength.

The refractive index of transparent materials often reduces with increasing wavelength. Because a lens’ focal length depends on the index of refraction, this variation in refraction index affects focusing.

There are two types of CA: transverse (lateral) and axial (longitudinal). Axial aberration happens when different wavelengths of light focus at different distances from a lens (focus shift). Essentially, longitudinal aberration is often at long focal lengths.

On the other hand, transverse aberration happens when different wavelengths focus at different places in the focal plane due to the magnification or distortion of the lens varying with wavelength. Ideally, transverse aberration is often at short focal lengths.

The two types of CA have different characteristics, and they may occur together. Axial chromatic aberration occurs throughout an image, and you can reduce it by stopping down, hence increasing the depth of the field so that although the different wavelengths are focusing at different distances, they’re still in acceptable focus.

When it comes to transverse chromatic aberration, it doesn’t occur in the middle of the image, and it increases towards the edge. What’s more? Stopping down does not affect it.

How will Color Distortion Affect Your Videos?

Colour distortion displays itself as “fringes” of color on the boundaries separating bright and dark parts of the image in a video. Color distortion can also occur when adding effects to a video, such as the use of a green screen. By using the green screen to replace the real thing, the colors in the video can appear a little off.

Different Methods to Correct Color Distortion in Videos

There are several methods to correct color distortion in your video. They include.

Method 1: Correct Color Distortion in Videos Using Filmora

Filmora is user-friendly software with powerful tools that allow users to tweak the color settings and correct color distortion. Follow the steps below to learn how to correct color distortion in videos using Filmora.

Step 1. Download and Install Filmora

Head to https://filmora.wondershare.net/ and download Filmora. Once you have finished downloading the software, install Filmora on your device and launch it.

Step 2. Import Your videos to Filmora

Select the New Project option to create a new project file. Click on the Import Media Files Here to find and load your videos to the Filmora’s media library. Alternatively, you can drag and drop your video file to the media library, and then put it on the timeline.

Step 3. Correct Color Distortions with Your Preferences

Navigate to the timeline and double-click your video. You’ll see the video editing window. Select the Color panel; you’ll see several parameters that you can tweak.

• Contrast allows you to control the difference in brightness and color in different areas of your video image. The Brightness setting lets you customize the overall darkness or lightness of the video image.
• With the Saturation setting, you can make the colors in your video image appear more inconspicuous or saturated.
• If the color in your video image is set too high, it will look oversaturated. The colors will be washed out and muted if it’s set to low. The Tint control in Filmora allows you to adjust the balance between these two chroma channels.
• Additionally, you can employ Hollywood film-looking color sets for videos from Sparta 300, Walking Dead, Game of Thrones, Star Wars, and much more.
• Preview and Save Your Edited Video

Once you have finished correcting the color distortion in your video, you can hit the Play symbol to view the changes in the previewing window. Click the Export button if you are content with the results. You can click on Settings to change the settings if you want.

Filmora allows you to save your videos in different formats. To do this, navigate to the Format tab. The software has the option of uploading videos directly to Vimeo or YouTube. Alternatively, you can burn it to DVD or export it to a portable device.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Method 2: Correct Color Distortion in Videos Using Premiere Pro

Premiere Pro provides color correction tools that allow users to edit footage directly on their timeline. To learn how to correct color distortion in video using Premiere Pro, follow these steps:

Step 1. Import Your Video Files

Use the Import command to bring video files on your device into your project; this will make the video files available to the Premiere Pro project. This timeline-based video editing software application allows you to import an entire folder, multiple files, or a single file. You can import video files using the Import command or the Media Browser.

Step 2. Head to Color Correction Effect

Once you have imported your video, place it on the timeline. Apply color correction effects to the video you placed in the Timeline. You can also select your video and drag and drop the effect you want to the Video Effects selection under the Effects Control Panel. Here are some of the color correction effects you can apply:

Brightness and Contrast Effect: With this effect, you can adjust the contrast and brightness of your video. Using this effect allows you to make adjustments to all pixel values in your video image at once — mid-tones, shadows, and highlights.

Color Balance Effect: This effect changes the amount of blue, green, and red in the shadow, highlights of an image, and mid-tones. Preserve Luminosity preserves the average brightness of your video image and changes the color. It maintains the tonal balance in your video image.

Method 3: Correct Color Distortion in Videos Using Final Cut Pro

Developed by Macromedia and later Apple, Final Cut Pro is a non-linear video editing software that allows you to log and transfer videos onto a hard drive, where you can edit them, process them, and output the videos to various formats.

The software provides non-destructive and non-linear editing of QuickTime-compatible video formats. These include 8K, 5K, 4K, 2K, XDCAM (via plug-in), P2 MXF (DVCProHD), HDV, and DV film formats. Final Cut Pro can also import projects from iMovie for iPadOS and iOS. It also comes with multiple color correction tools, such as color wheels, video scopes, and sliders and curves.

With that in mind, let’s look at how to correct color distortion in videos using Final Cut Pro.

Step 1. Open Your Video in Final Cut Pro

Click on the ‘Window’ tab at the top of your screen and select the video you’d like to edit from the drop-down menu.

Step 2. Switch to Color Effects Work Space

Go to the Window panel and select the Workspaces option. Then, choose the Color & Effects option. Here, you can adjust a range of scopes, including the Luma Waveform, Vectorscope, and RGB Overlay.

Step 3. Correct the Color

Head to the color panel and click the drop-down menu next to No Corrections. Select Color Wheels, where you’ll be able to control various parts of your video clips individually.

The Shadows wheel allows you to control the darker shades of your footage, Highlights controls the bright shades of your footage, and the Midtones wheel allows you to adjust the Luma channels in the middle of your video clip. The Master wheel allows you to adjust hue, saturation, and Luma channel (exposure).

In addition to the color wheels, you’ll find more controls below that help you adjust the white balance.

Step 4. Save Your New Video File

After you’ve made these adjustments to your video, it’s time to save and export the file. Click on the ‘File’ tab at the top of your screen and choose ‘Export. Once you click ‘Export,’ you’ll be saving the file to your hard drive. Once it’s done, click ‘Save.’ The file will automatically be saved on your desktop.

Conclusion

● If you are experiencing color distortion, you can use any of the three methods above to correct it. Filmora is one of the most popular video edit tools that people use to correct color distortion videos.

Try It Free Try It Free

Nothing is more satisfying than seeing the final cut of a video and realizing that everything we filmed is crystal clear, with vibrant colors and balanced light. Unfortunately, whether you are editing on your own or collaborating with a team, this can be difficult to achieve because color problems often occur. Unlike photo editors, where one photo can easily be fixed without affecting the rest of an album, video editing requires adjusting to fix one problem. We’ll look at three different methods to correct color distortion in videos.

In this article

01 What Is Color Distortion

02 How will Color Distortion Affect Your Videos?

03 Different Methods to Correct Color Distortion in Videos

What Is Color Distortion

Color distortion, also called chromatic aberration (CA), happens when the camera’s lens cannot resolve the wavelengths of light that it is recording. It occurs due to dispersion, which is when the lens elements’ refractive index varies with the light wavelength.

The refractive index of transparent materials often reduces with increasing wavelength. Because a lens’ focal length depends on the index of refraction, this variation in refraction index affects focusing.

There are two types of CA: transverse (lateral) and axial (longitudinal). Axial aberration happens when different wavelengths of light focus at different distances from a lens (focus shift). Essentially, longitudinal aberration is often at long focal lengths.

On the other hand, transverse aberration happens when different wavelengths focus at different places in the focal plane due to the magnification or distortion of the lens varying with wavelength. Ideally, transverse aberration is often at short focal lengths.

The two types of CA have different characteristics, and they may occur together. Axial chromatic aberration occurs throughout an image, and you can reduce it by stopping down, hence increasing the depth of the field so that although the different wavelengths are focusing at different distances, they’re still in acceptable focus.

When it comes to transverse chromatic aberration, it doesn’t occur in the middle of the image, and it increases towards the edge. What’s more? Stopping down does not affect it.

How will Color Distortion Affect Your Videos?

Colour distortion displays itself as “fringes” of color on the boundaries separating bright and dark parts of the image in a video. Color distortion can also occur when adding effects to a video, such as the use of a green screen. By using the green screen to replace the real thing, the colors in the video can appear a little off.

Different Methods to Correct Color Distortion in Videos

There are several methods to correct color distortion in your video. They include.

Method 1: Correct Color Distortion in Videos Using Filmora

Filmora is user-friendly software with powerful tools that allow users to tweak the color settings and correct color distortion. Follow the steps below to learn how to correct color distortion in videos using Filmora.

Step 1. Download and Install Filmora

Head to https://filmora.wondershare.net/ and download Filmora. Once you have finished downloading the software, install Filmora on your device and launch it.

Step 2. Import Your videos to Filmora

Select the New Project option to create a new project file. Click on the Import Media Files Here to find and load your videos to the Filmora’s media library. Alternatively, you can drag and drop your video file to the media library, and then put it on the timeline.

Step 3. Correct Color Distortions with Your Preferences

Navigate to the timeline and double-click your video. You’ll see the video editing window. Select the Color panel; you’ll see several parameters that you can tweak.

• Contrast allows you to control the difference in brightness and color in different areas of your video image. The Brightness setting lets you customize the overall darkness or lightness of the video image.
• With the Saturation setting, you can make the colors in your video image appear more inconspicuous or saturated.
• If the color in your video image is set too high, it will look oversaturated. The colors will be washed out and muted if it’s set to low. The Tint control in Filmora allows you to adjust the balance between these two chroma channels.
• Additionally, you can employ Hollywood film-looking color sets for videos from Sparta 300, Walking Dead, Game of Thrones, Star Wars, and much more.
• Preview and Save Your Edited Video

Once you have finished correcting the color distortion in your video, you can hit the Play symbol to view the changes in the previewing window. Click the Export button if you are content with the results. You can click on Settings to change the settings if you want.

Filmora allows you to save your videos in different formats. To do this, navigate to the Format tab. The software has the option of uploading videos directly to Vimeo or YouTube. Alternatively, you can burn it to DVD or export it to a portable device.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Method 2: Correct Color Distortion in Videos Using Premiere Pro

Premiere Pro provides color correction tools that allow users to edit footage directly on their timeline. To learn how to correct color distortion in video using Premiere Pro, follow these steps:

Step 1. Import Your Video Files

Use the Import command to bring video files on your device into your project; this will make the video files available to the Premiere Pro project. This timeline-based video editing software application allows you to import an entire folder, multiple files, or a single file. You can import video files using the Import command or the Media Browser.

Step 2. Head to Color Correction Effect

Once you have imported your video, place it on the timeline. Apply color correction effects to the video you placed in the Timeline. You can also select your video and drag and drop the effect you want to the Video Effects selection under the Effects Control Panel. Here are some of the color correction effects you can apply:

Brightness and Contrast Effect: With this effect, you can adjust the contrast and brightness of your video. Using this effect allows you to make adjustments to all pixel values in your video image at once — mid-tones, shadows, and highlights.

Color Balance Effect: This effect changes the amount of blue, green, and red in the shadow, highlights of an image, and mid-tones. Preserve Luminosity preserves the average brightness of your video image and changes the color. It maintains the tonal balance in your video image.

Method 3: Correct Color Distortion in Videos Using Final Cut Pro

Developed by Macromedia and later Apple, Final Cut Pro is a non-linear video editing software that allows you to log and transfer videos onto a hard drive, where you can edit them, process them, and output the videos to various formats.

The software provides non-destructive and non-linear editing of QuickTime-compatible video formats. These include 8K, 5K, 4K, 2K, XDCAM (via plug-in), P2 MXF (DVCProHD), HDV, and DV film formats. Final Cut Pro can also import projects from iMovie for iPadOS and iOS. It also comes with multiple color correction tools, such as color wheels, video scopes, and sliders and curves.

With that in mind, let’s look at how to correct color distortion in videos using Final Cut Pro.

Step 1. Open Your Video in Final Cut Pro

Click on the ‘Window’ tab at the top of your screen and select the video you’d like to edit from the drop-down menu.

Step 2. Switch to Color Effects Work Space

Go to the Window panel and select the Workspaces option. Then, choose the Color & Effects option. Here, you can adjust a range of scopes, including the Luma Waveform, Vectorscope, and RGB Overlay.

Step 3. Correct the Color

Head to the color panel and click the drop-down menu next to No Corrections. Select Color Wheels, where you’ll be able to control various parts of your video clips individually.

The Shadows wheel allows you to control the darker shades of your footage, Highlights controls the bright shades of your footage, and the Midtones wheel allows you to adjust the Luma channels in the middle of your video clip. The Master wheel allows you to adjust hue, saturation, and Luma channel (exposure).

In addition to the color wheels, you’ll find more controls below that help you adjust the white balance.

Step 4. Save Your New Video File

After you’ve made these adjustments to your video, it’s time to save and export the file. Click on the ‘File’ tab at the top of your screen and choose ‘Export. Once you click ‘Export,’ you’ll be saving the file to your hard drive. Once it’s done, click ‘Save.’ The file will automatically be saved on your desktop.

Conclusion

● If you are experiencing color distortion, you can use any of the three methods above to correct it. Filmora is one of the most popular video edit tools that people use to correct color distortion videos.

Try It Free Try It Free

Nothing is more satisfying than seeing the final cut of a video and realizing that everything we filmed is crystal clear, with vibrant colors and balanced light. Unfortunately, whether you are editing on your own or collaborating with a team, this can be difficult to achieve because color problems often occur. Unlike photo editors, where one photo can easily be fixed without affecting the rest of an album, video editing requires adjusting to fix one problem. We’ll look at three different methods to correct color distortion in videos.

In this article

01 What Is Color Distortion

02 How will Color Distortion Affect Your Videos?

03 Different Methods to Correct Color Distortion in Videos

What Is Color Distortion

Color distortion, also called chromatic aberration (CA), happens when the camera’s lens cannot resolve the wavelengths of light that it is recording. It occurs due to dispersion, which is when the lens elements’ refractive index varies with the light wavelength.

The refractive index of transparent materials often reduces with increasing wavelength. Because a lens’ focal length depends on the index of refraction, this variation in refraction index affects focusing.

There are two types of CA: transverse (lateral) and axial (longitudinal). Axial aberration happens when different wavelengths of light focus at different distances from a lens (focus shift). Essentially, longitudinal aberration is often at long focal lengths.

On the other hand, transverse aberration happens when different wavelengths focus at different places in the focal plane due to the magnification or distortion of the lens varying with wavelength. Ideally, transverse aberration is often at short focal lengths.

The two types of CA have different characteristics, and they may occur together. Axial chromatic aberration occurs throughout an image, and you can reduce it by stopping down, hence increasing the depth of the field so that although the different wavelengths are focusing at different distances, they’re still in acceptable focus.

When it comes to transverse chromatic aberration, it doesn’t occur in the middle of the image, and it increases towards the edge. What’s more? Stopping down does not affect it.

How will Color Distortion Affect Your Videos?

Colour distortion displays itself as “fringes” of color on the boundaries separating bright and dark parts of the image in a video. Color distortion can also occur when adding effects to a video, such as the use of a green screen. By using the green screen to replace the real thing, the colors in the video can appear a little off.

Different Methods to Correct Color Distortion in Videos

There are several methods to correct color distortion in your video. They include.

Method 1: Correct Color Distortion in Videos Using Filmora

Filmora is user-friendly software with powerful tools that allow users to tweak the color settings and correct color distortion. Follow the steps below to learn how to correct color distortion in videos using Filmora.

Step 1. Download and Install Filmora

Head to https://filmora.wondershare.net/ and download Filmora. Once you have finished downloading the software, install Filmora on your device and launch it.

Step 2. Import Your videos to Filmora

Select the New Project option to create a new project file. Click on the Import Media Files Here to find and load your videos to the Filmora’s media library. Alternatively, you can drag and drop your video file to the media library, and then put it on the timeline.

Step 3. Correct Color Distortions with Your Preferences

Navigate to the timeline and double-click your video. You’ll see the video editing window. Select the Color panel; you’ll see several parameters that you can tweak.

• Contrast allows you to control the difference in brightness and color in different areas of your video image. The Brightness setting lets you customize the overall darkness or lightness of the video image.
• With the Saturation setting, you can make the colors in your video image appear more inconspicuous or saturated.
• If the color in your video image is set too high, it will look oversaturated. The colors will be washed out and muted if it’s set to low. The Tint control in Filmora allows you to adjust the balance between these two chroma channels.
• Additionally, you can employ Hollywood film-looking color sets for videos from Sparta 300, Walking Dead, Game of Thrones, Star Wars, and much more.
• Preview and Save Your Edited Video

Once you have finished correcting the color distortion in your video, you can hit the Play symbol to view the changes in the previewing window. Click the Export button if you are content with the results. You can click on Settings to change the settings if you want.

Filmora allows you to save your videos in different formats. To do this, navigate to the Format tab. The software has the option of uploading videos directly to Vimeo or YouTube. Alternatively, you can burn it to DVD or export it to a portable device.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Method 2: Correct Color Distortion in Videos Using Premiere Pro

Premiere Pro provides color correction tools that allow users to edit footage directly on their timeline. To learn how to correct color distortion in video using Premiere Pro, follow these steps:

Step 1. Import Your Video Files

Use the Import command to bring video files on your device into your project; this will make the video files available to the Premiere Pro project. This timeline-based video editing software application allows you to import an entire folder, multiple files, or a single file. You can import video files using the Import command or the Media Browser.

Step 2. Head to Color Correction Effect

Once you have imported your video, place it on the timeline. Apply color correction effects to the video you placed in the Timeline. You can also select your video and drag and drop the effect you want to the Video Effects selection under the Effects Control Panel. Here are some of the color correction effects you can apply:

Brightness and Contrast Effect: With this effect, you can adjust the contrast and brightness of your video. Using this effect allows you to make adjustments to all pixel values in your video image at once — mid-tones, shadows, and highlights.

Color Balance Effect: This effect changes the amount of blue, green, and red in the shadow, highlights of an image, and mid-tones. Preserve Luminosity preserves the average brightness of your video image and changes the color. It maintains the tonal balance in your video image.

Method 3: Correct Color Distortion in Videos Using Final Cut Pro

Developed by Macromedia and later Apple, Final Cut Pro is a non-linear video editing software that allows you to log and transfer videos onto a hard drive, where you can edit them, process them, and output the videos to various formats.

The software provides non-destructive and non-linear editing of QuickTime-compatible video formats. These include 8K, 5K, 4K, 2K, XDCAM (via plug-in), P2 MXF (DVCProHD), HDV, and DV film formats. Final Cut Pro can also import projects from iMovie for iPadOS and iOS. It also comes with multiple color correction tools, such as color wheels, video scopes, and sliders and curves.

With that in mind, let’s look at how to correct color distortion in videos using Final Cut Pro.

Step 1. Open Your Video in Final Cut Pro

Click on the ‘Window’ tab at the top of your screen and select the video you’d like to edit from the drop-down menu.

Step 2. Switch to Color Effects Work Space

Go to the Window panel and select the Workspaces option. Then, choose the Color & Effects option. Here, you can adjust a range of scopes, including the Luma Waveform, Vectorscope, and RGB Overlay.

Step 3. Correct the Color

Head to the color panel and click the drop-down menu next to No Corrections. Select Color Wheels, where you’ll be able to control various parts of your video clips individually.

The Shadows wheel allows you to control the darker shades of your footage, Highlights controls the bright shades of your footage, and the Midtones wheel allows you to adjust the Luma channels in the middle of your video clip. The Master wheel allows you to adjust hue, saturation, and Luma channel (exposure).

In addition to the color wheels, you’ll find more controls below that help you adjust the white balance.

Step 4. Save Your New Video File

After you’ve made these adjustments to your video, it’s time to save and export the file. Click on the ‘File’ tab at the top of your screen and choose ‘Export. Once you click ‘Export,’ you’ll be saving the file to your hard drive. Once it’s done, click ‘Save.’ The file will automatically be saved on your desktop.

Conclusion

● If you are experiencing color distortion, you can use any of the three methods above to correct it. Filmora is one of the most popular video edit tools that people use to correct color distortion videos.

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Nothing is more satisfying than seeing the final cut of a video and realizing that everything we filmed is crystal clear, with vibrant colors and balanced light. Unfortunately, whether you are editing on your own or collaborating with a team, this can be difficult to achieve because color problems often occur. Unlike photo editors, where one photo can easily be fixed without affecting the rest of an album, video editing requires adjusting to fix one problem. We’ll look at three different methods to correct color distortion in videos.

In this article

01 What Is Color Distortion

02 How will Color Distortion Affect Your Videos?

03 Different Methods to Correct Color Distortion in Videos

What Is Color Distortion

Color distortion, also called chromatic aberration (CA), happens when the camera’s lens cannot resolve the wavelengths of light that it is recording. It occurs due to dispersion, which is when the lens elements’ refractive index varies with the light wavelength.

The refractive index of transparent materials often reduces with increasing wavelength. Because a lens’ focal length depends on the index of refraction, this variation in refraction index affects focusing.

There are two types of CA: transverse (lateral) and axial (longitudinal). Axial aberration happens when different wavelengths of light focus at different distances from a lens (focus shift). Essentially, longitudinal aberration is often at long focal lengths.

On the other hand, transverse aberration happens when different wavelengths focus at different places in the focal plane due to the magnification or distortion of the lens varying with wavelength. Ideally, transverse aberration is often at short focal lengths.

The two types of CA have different characteristics, and they may occur together. Axial chromatic aberration occurs throughout an image, and you can reduce it by stopping down, hence increasing the depth of the field so that although the different wavelengths are focusing at different distances, they’re still in acceptable focus.

When it comes to transverse chromatic aberration, it doesn’t occur in the middle of the image, and it increases towards the edge. What’s more? Stopping down does not affect it.

How will Color Distortion Affect Your Videos?

Colour distortion displays itself as “fringes” of color on the boundaries separating bright and dark parts of the image in a video. Color distortion can also occur when adding effects to a video, such as the use of a green screen. By using the green screen to replace the real thing, the colors in the video can appear a little off.

Different Methods to Correct Color Distortion in Videos

There are several methods to correct color distortion in your video. They include.

Method 1: Correct Color Distortion in Videos Using Filmora

Filmora is user-friendly software with powerful tools that allow users to tweak the color settings and correct color distortion. Follow the steps below to learn how to correct color distortion in videos using Filmora.

Step 1. Download and Install Filmora

Head to https://filmora.wondershare.net/ and download Filmora. Once you have finished downloading the software, install Filmora on your device and launch it.

Step 2. Import Your videos to Filmora

Select the New Project option to create a new project file. Click on the Import Media Files Here to find and load your videos to the Filmora’s media library. Alternatively, you can drag and drop your video file to the media library, and then put it on the timeline.

Step 3. Correct Color Distortions with Your Preferences

Navigate to the timeline and double-click your video. You’ll see the video editing window. Select the Color panel; you’ll see several parameters that you can tweak.

• Contrast allows you to control the difference in brightness and color in different areas of your video image. The Brightness setting lets you customize the overall darkness or lightness of the video image.
• With the Saturation setting, you can make the colors in your video image appear more inconspicuous or saturated.
• If the color in your video image is set too high, it will look oversaturated. The colors will be washed out and muted if it’s set to low. The Tint control in Filmora allows you to adjust the balance between these two chroma channels.
• Additionally, you can employ Hollywood film-looking color sets for videos from Sparta 300, Walking Dead, Game of Thrones, Star Wars, and much more.
• Preview and Save Your Edited Video

Once you have finished correcting the color distortion in your video, you can hit the Play symbol to view the changes in the previewing window. Click the Export button if you are content with the results. You can click on Settings to change the settings if you want.

Filmora allows you to save your videos in different formats. To do this, navigate to the Format tab. The software has the option of uploading videos directly to Vimeo or YouTube. Alternatively, you can burn it to DVD or export it to a portable device.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Method 2: Correct Color Distortion in Videos Using Premiere Pro

Premiere Pro provides color correction tools that allow users to edit footage directly on their timeline. To learn how to correct color distortion in video using Premiere Pro, follow these steps:

Step 1. Import Your Video Files

Use the Import command to bring video files on your device into your project; this will make the video files available to the Premiere Pro project. This timeline-based video editing software application allows you to import an entire folder, multiple files, or a single file. You can import video files using the Import command or the Media Browser.

Step 2. Head to Color Correction Effect

Once you have imported your video, place it on the timeline. Apply color correction effects to the video you placed in the Timeline. You can also select your video and drag and drop the effect you want to the Video Effects selection under the Effects Control Panel. Here are some of the color correction effects you can apply:

Brightness and Contrast Effect: With this effect, you can adjust the contrast and brightness of your video. Using this effect allows you to make adjustments to all pixel values in your video image at once — mid-tones, shadows, and highlights.

Color Balance Effect: This effect changes the amount of blue, green, and red in the shadow, highlights of an image, and mid-tones. Preserve Luminosity preserves the average brightness of your video image and changes the color. It maintains the tonal balance in your video image.

Method 3: Correct Color Distortion in Videos Using Final Cut Pro

Developed by Macromedia and later Apple, Final Cut Pro is a non-linear video editing software that allows you to log and transfer videos onto a hard drive, where you can edit them, process them, and output the videos to various formats.

The software provides non-destructive and non-linear editing of QuickTime-compatible video formats. These include 8K, 5K, 4K, 2K, XDCAM (via plug-in), P2 MXF (DVCProHD), HDV, and DV film formats. Final Cut Pro can also import projects from iMovie for iPadOS and iOS. It also comes with multiple color correction tools, such as color wheels, video scopes, and sliders and curves.

With that in mind, let’s look at how to correct color distortion in videos using Final Cut Pro.

Step 1. Open Your Video in Final Cut Pro

Click on the ‘Window’ tab at the top of your screen and select the video you’d like to edit from the drop-down menu.

Step 2. Switch to Color Effects Work Space

Go to the Window panel and select the Workspaces option. Then, choose the Color & Effects option. Here, you can adjust a range of scopes, including the Luma Waveform, Vectorscope, and RGB Overlay.

Step 3. Correct the Color

Head to the color panel and click the drop-down menu next to No Corrections. Select Color Wheels, where you’ll be able to control various parts of your video clips individually.

The Shadows wheel allows you to control the darker shades of your footage, Highlights controls the bright shades of your footage, and the Midtones wheel allows you to adjust the Luma channels in the middle of your video clip. The Master wheel allows you to adjust hue, saturation, and Luma channel (exposure).

In addition to the color wheels, you’ll find more controls below that help you adjust the white balance.

Step 4. Save Your New Video File

After you’ve made these adjustments to your video, it’s time to save and export the file. Click on the ‘File’ tab at the top of your screen and choose ‘Export. Once you click ‘Export,’ you’ll be saving the file to your hard drive. Once it’s done, click ‘Save.’ The file will automatically be saved on your desktop.

Conclusion

● If you are experiencing color distortion, you can use any of the three methods above to correct it. Filmora is one of the most popular video edit tools that people use to correct color distortion videos.

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