How Can Filmora Create an Audio Visualizer Project for a Song? All Steps, From Launching the App to Editing the Text, Are Detailed Here

While editing videos, the ability to edit the audio in the background is one of the key ingredients of successful video making. For this purpose, the Audio Visualizer as a resource on Wondershare Filmora is a high-quality option. With this feature, users can typically add audio effects to their video soundtrack with AI technology, aligning the sound properly with the video.

It is possible to choose out of 25 different effects for audio visualization on this software for customized audio effects. You can also drag visual-based effects to the file, which the software mechanism will automatically configure with the sound cohesively.

While this is useful as a functionality, users naturally have concerns about how to handle the Audio Visualization effect to work on video projects and podcasts. Let’s learn the main steps for this process in this post, explained stage by stage in detail.

Launch the App

The first step is downloading and installing the software into your device. For this, go to the official website of Wondershare Filmora 11 and click on the Free Download button at the top of the screen. Depending on your device’s operating system, i.e., macOS or Windows, the relevant software installer will download automatically into your device.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

You must click on the installed APK file and double-click the Agree button for the process to continue. After you carry out the instructions that appear, the software will begin installing into your device. Wait for the software to install completely, and then the main homepage will open automatically on your screen.

Make sure that the software is in the 11.3.0 or higher version. Because the feature for audio visualization will not work on any of the older software versions. So, if you have the Filmora9 software, upgrade it to the Wondershare Filmora 11.

Add the music file

Next, you should click on the “Create New Project” button from the homepage. Then, tap on the “Click here to import media” section when it opens and add the file to the software window from your internal storage.

You can also click on the My Media tab and choose Project Media. Go to All Templates and download the audio track you will make changes to. Then, drag the audio file you have imported down to the editor timeline. Add a stock image from your Stock Media section.

You can also add another pre-made background cover image that you created beforehand from the device, if available. Drag that to the editor timeline as well above the song clip you moved there and tap on the slider. Pull the slider to fit the full size of the audio length for the background alignment. Right-click on the file, and the editing window will open for basic video editing. Make changes like adjusting the Scale, Position, Opacity, etc. Press OK.

Add the Audio Visualizer Effects

Next, you should go to the Effects tab. When this window opens, you should tap on the Filmstock tab beside the Default one for advanced features like Audio Visualizer. Click on it next.

When you tap on it, you see a list of different visualizer effects in a collection. Please choose one of them that you prefer and download it.

After that, you must drag the visualizer effect selected from the collection to the editing timeline above the background image you added previously. Again, use the slider on the clip to drag it forward and fit the size of both the music clip and the image.

Edit the Audio Visualiser

The next step of the process that you must focus on is editing the audio visualizer properly for the song and its background cover. For this, you must double-click on the audio visualizer effect you dropped in the timeline- this will open the editing window for the clip.

Here, make some changes to the quality of the audio visualizer as you prefer. Adjustment options available here include position, scale, Opacity, and Intensity. Drag the sliders for them to adjust the visualizer effect as needed. Change the color of the visualizer as well from here, and then use the slider on the visualizer effect on the timeline to see the effect change. Press the OK button after you are done.

Add the Portrait Image

Go to the My Media tab next to get the Portrait image into the project. If you previously imported the image to Filmora, drag it to the timeline. Or, you can add it later by clicking on the Import Media button and adding the Portrait photo from your device.

When it is available on the media window, hold, drag, and then drop it above the visualizer. Like in the case of the previous parts, use the slider end of this image in the timeline to drag it and fit the size of the other clips.

Next, the editing window for that will open. Make changes to the size and placement of the portrait photo, with elements like scale, position, rotation, opacity, etc. Move the photo in the preview window to the section where you want the image to appear. Then, tap the OK button under the window.

Add the overlapping visualizer effect

After adding the portrait, you can add another audio visualizer effect to the project. For this, again, tap on the Effects tab and choose the Filmstock option. Select Audio Visualizer and click on the circular visualizer effect from the list. Repeat the dragging and dropping step for this effect as well.

On the timeline, you have to adjust the visualizer effect over the portrait photo to match the length of the previous clips. Then, please tap on the portrait photo in the timeline again and adjust its appearance, like reducing the image size to fit the second visualizer effect size.

After fitting the image within the visualizer, click on the Mask tab in the same editor window. Choose the circular shape preset and scroll down to find the adjustment parameters like position, scaling, horizontal/vertical lining, etc. Keep making the changes per your needs, like fitting the image to the same size as the circular visualizer.

Move it to place the image inside the visualizer. After you are done, press the OK button.

Add a Title

An attractive title is the next element you should add to the project. You have to click on the Titles tab from the top toolbar. Choose the titles option from the drop-down list and move it to the timeline below. As you did with the previous elements you added to the timeline, move the slider onward and fit it with the previous one’s length.

Next, you should click on the Title in the timeline you added for the Title editing window to open. Here, you have to tap on the Advanced button.

In the next window that opens, tap on the Customize tab and add the song name in the title area. Make other font-related changes as you see fit, like the font size, font style, indentation, color, etc. Tap on the add text icon in this window to get another text field in which you can add the artist’s name. Make sure to reduce the size of it to lower than that of the main song title text.

Following that, you can tap on the shape icon to add a shape to the project by adding the name of the streaming service provider, like Apple Music or Spotify. Choose the Rectangle option, for example, and move it to the side of the screen. Click on the shape editing option and adjust the border size of it to three.

If you want to create a rounded-off edge look to the rectangle shape, tap on the small yellow icon that you will see at its edge. Move it slightly to adjust. Then, type the information into the shape text field, like “Listen on Spotify,” and make font and shape size adjustments. After you have completed this step, press the OK button below.

Check and Export

After making the changes, you will return to the main editor timeline. Press the play button under the preview window to see how the final project looks, and tap on the Export button to download it offline. Make changes to the exporting file after clicking on the Local tab and choosing the file format you will download it as. Then, press Export again.

Conclusion

Indeed, Filmora is a high-quality editing software for video editors with effects and sound clips to optimize the project. Advanced functions like the Audio Visualizer system are available for high-quality project optimization since it instantly handles most of the heavy editing load.

You should follow the sequence mentioned accurately to make the right effects at the end. Plus, more editing features are available, so creating an interesting video project or podcast that attracts audiences is easy. So go ahead and give it a try first.

Free Download For macOS 10.14 or later

You must click on the installed APK file and double-click the Agree button for the process to continue. After you carry out the instructions that appear, the software will begin installing into your device. Wait for the software to install completely, and then the main homepage will open automatically on your screen.

Make sure that the software is in the 11.3.0 or higher version. Because the feature for audio visualization will not work on any of the older software versions. So, if you have the Filmora9 software, upgrade it to the Wondershare Filmora 11.

Add the music file

Next, you should click on the “Create New Project” button from the homepage. Then, tap on the “Click here to import media” section when it opens and add the file to the software window from your internal storage.

You can also click on the My Media tab and choose Project Media. Go to All Templates and download the audio track you will make changes to. Then, drag the audio file you have imported down to the editor timeline. Add a stock image from your Stock Media section.

You can also add another pre-made background cover image that you created beforehand from the device, if available. Drag that to the editor timeline as well above the song clip you moved there and tap on the slider. Pull the slider to fit the full size of the audio length for the background alignment. Right-click on the file, and the editing window will open for basic video editing. Make changes like adjusting the Scale, Position, Opacity, etc. Press OK.

Add the Audio Visualizer Effects

Next, you should go to the Effects tab. When this window opens, you should tap on the Filmstock tab beside the Default one for advanced features like Audio Visualizer. Click on it next.

When you tap on it, you see a list of different visualizer effects in a collection. Please choose one of them that you prefer and download it.

After that, you must drag the visualizer effect selected from the collection to the editing timeline above the background image you added previously. Again, use the slider on the clip to drag it forward and fit the size of both the music clip and the image.

Edit the Audio Visualiser

The next step of the process that you must focus on is editing the audio visualizer properly for the song and its background cover. For this, you must double-click on the audio visualizer effect you dropped in the timeline- this will open the editing window for the clip.

Here, make some changes to the quality of the audio visualizer as you prefer. Adjustment options available here include position, scale, Opacity, and Intensity. Drag the sliders for them to adjust the visualizer effect as needed. Change the color of the visualizer as well from here, and then use the slider on the visualizer effect on the timeline to see the effect change. Press the OK button after you are done.

Add the Portrait Image

Go to the My Media tab next to get the Portrait image into the project. If you previously imported the image to Filmora, drag it to the timeline. Or, you can add it later by clicking on the Import Media button and adding the Portrait photo from your device.

When it is available on the media window, hold, drag, and then drop it above the visualizer. Like in the case of the previous parts, use the slider end of this image in the timeline to drag it and fit the size of the other clips.

Next, the editing window for that will open. Make changes to the size and placement of the portrait photo, with elements like scale, position, rotation, opacity, etc. Move the photo in the preview window to the section where you want the image to appear. Then, tap the OK button under the window.

Add the overlapping visualizer effect

After adding the portrait, you can add another audio visualizer effect to the project. For this, again, tap on the Effects tab and choose the Filmstock option. Select Audio Visualizer and click on the circular visualizer effect from the list. Repeat the dragging and dropping step for this effect as well.

On the timeline, you have to adjust the visualizer effect over the portrait photo to match the length of the previous clips. Then, please tap on the portrait photo in the timeline again and adjust its appearance, like reducing the image size to fit the second visualizer effect size.

After fitting the image within the visualizer, click on the Mask tab in the same editor window. Choose the circular shape preset and scroll down to find the adjustment parameters like position, scaling, horizontal/vertical lining, etc. Keep making the changes per your needs, like fitting the image to the same size as the circular visualizer.

Move it to place the image inside the visualizer. After you are done, press the OK button.

Add a Title

An attractive title is the next element you should add to the project. You have to click on the Titles tab from the top toolbar. Choose the titles option from the drop-down list and move it to the timeline below. As you did with the previous elements you added to the timeline, move the slider onward and fit it with the previous one’s length.

Next, you should click on the Title in the timeline you added for the Title editing window to open. Here, you have to tap on the Advanced button.

In the next window that opens, tap on the Customize tab and add the song name in the title area. Make other font-related changes as you see fit, like the font size, font style, indentation, color, etc. Tap on the add text icon in this window to get another text field in which you can add the artist’s name. Make sure to reduce the size of it to lower than that of the main song title text.

Following that, you can tap on the shape icon to add a shape to the project by adding the name of the streaming service provider, like Apple Music or Spotify. Choose the Rectangle option, for example, and move it to the side of the screen. Click on the shape editing option and adjust the border size of it to three.

If you want to create a rounded-off edge look to the rectangle shape, tap on the small yellow icon that you will see at its edge. Move it slightly to adjust. Then, type the information into the shape text field, like “Listen on Spotify,” and make font and shape size adjustments. After you have completed this step, press the OK button below.

Check and Export

After making the changes, you will return to the main editor timeline. Press the play button under the preview window to see how the final project looks, and tap on the Export button to download it offline. Make changes to the exporting file after clicking on the Local tab and choosing the file format you will download it as. Then, press Export again.

Conclusion

Indeed, Filmora is a high-quality editing software for video editors with effects and sound clips to optimize the project. Advanced functions like the Audio Visualizer system are available for high-quality project optimization since it instantly handles most of the heavy editing load.

You should follow the sequence mentioned accurately to make the right effects at the end. Plus, more editing features are available, so creating an interesting video project or podcast that attracts audiences is easy. So go ahead and give it a try first.

If You’re Looking to Create a Brand Video that Makes Your Business Pop Out, We Have Put Together some Video Editing Tips and Tricks that Work

Brand Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

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Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

Try It Free Try It Free

Create a Brand Video to Make Your Business Shine

Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?

I’m sure you are looking for similar success when it comes to your brand video.

But you can’t just compel the audience by making any video!

• It has to be entertaining and inspirational.
• It has to be innovative.
• It needs to have something that grabs the audience’s attention.

And, with all this, it should also successfully share your brand’s core values.

So, how do you create such a video?

It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.

And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!

But first, let’s have a look at…

Wondershare Filmora’s Brand Video

What’s so special about it, you ask?

For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.

Here, see for yourself…

From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.

But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.

And the video quality, the content, and the flow of the video speak for themselves.

I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!

Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.

Tips to Make a Compelling Brand Video

Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.

Therefore, here are some tips that might come in handy when making your brand video:

1. Define Your Objective and Audience

The very first thing that you need to think about before starting work on your brand video is its objective and audience.

What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?

Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.

Once you have your objective and audience sorted, it’s time to get busy!

2. Video Scripting

Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.

Let’s take your video’s content, for instance:

• If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
• If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
• If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.

Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!

3. Video Recording

Now, for many people, recording simply means hitting the record button.

Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.

For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.

If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.

That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.

4. Using Your Brand Colors and Logo

Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.

As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.

But why is using your brand colors and logo so important?

Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.

5. Video Editing

Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.

Wondershare Filmora at a Glance

Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.

For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.

Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.

I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.

Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!

Creative Ideas to Make Brand Videos Using Filmora

If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!

With that sorted, here are some valuable tips and ideas to help you along the way:

1. Level Up Your Motion Tracking

As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.

But that’s quite a common practice, right? I mean, every video editor out there is doing it!

However, there are some ways in which you can get creative with the motion tracking feature using Filmora.

Like…

Using Motion-Tracked Texts

While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.

For example:

• Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
• If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.

This Fitbit commercial would be an excellent example of motion-tracked captions:

• If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
• Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.

Here’s an example:

Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.

2. Add a Fun Factor with AR Stickers

Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!

If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!

The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.

So, how can you make the most of these AR stickers?

Create Multiple Characters

If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.

For example:

If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.

Magnify Emotions

Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!

If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.

There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.

3. Ace Your Shoot with the Green Screen Effect

A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!

Make Sure the Lighting is Even

When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.

Contrasting Colors

Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.

Prevent Motion Blur with High Shutter Speed

When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.

If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.

4. Be Innovative with Effects

A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.

But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.

For example:

Tell Your Story With Split Screen Effect

If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.

Take this Lexus commercial, for example:

It shows the view from inside the car and from a viewer’s perspective.

Emphasize with Pan and Zoom Effect

As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.

You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:

Add Thrill with Transitions

To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.

Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.

With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.

You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…

5. Energize Your Videos with Speed Ramping

Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!

You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.

And here are a few tips for it!

Use Slo-Mo For Action Sequences

If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.

Don’t Use Slo-Mo For Too Long

Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.

Speed Up Footage for Long Processes

If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.

Add Music

Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.

You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.

How’s that for a thrilling video?

Speed Ramp for Transitions

Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.

So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.

Wrapping Up

Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!

With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!

And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!

So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!

Try It Free Try It Free

How to Create Educational Teaching Videos in An Outstanding Way?

Pandemic bought the toughest time for everyone. Some unpredictable decisions were made. Among those decisions, one was online education. Teachers used to record lectures and share them. It was hard for the teachers to record lectures. It was equally hard for the students to study in this way. Teachers record boring lectures, which make it difficult to study and concentrate.

Teachers can add educational background music to their lectures to maintain students’ interest. School videos are not the only educational videos. There are various tutorials on the internet teaching you something. Explainer videos and instructional videos are also kinds of educational videos. This article will share tips to improve your educational teaching videos. Stay with us and learn to make better videos.

In this article

01 Ideas for Making an Outstanding Educational Teaching Video

02 How to Edit A Teacher Introduction Video?

03 3 Recommended Sites to Download Educational Background Music for Studying

Part 1. Ideas for Making an Outstanding Educational Teaching Video

Creating an educational video is not enough. There are a few elements that should be kept in mind. Your content should be good enough. Another thing that needs attention is your viewers’ interest. Your educational video is of no use if it cannot sustain the audience’s interest.

What could be done to improve your videos? How can someone create outstanding educational teaching videos? All your questions will be answered in this section of the article. We are going to share ideas for good educational videos.

· Digital Storytelling

How can digital storytelling help in educational videos? Well, it’s simple. You need to attract and motivate students to study. For this purpose, digital storytelling is the best choice. You can merge different images and videos.

Add cute images from your institute. Insert videos of students working together. All these will attract the student to study.

· Get Dressed

Do you think someone will listen to you with interest if you don’t have a personality? What we wear, how we present ourselves show our personality. If you want to create stunning educational videos, then work a little on yourself first.

Before you start recording, make sure you are well dressed. The more formally you present yourself, the more your students will be attracted.

· Plan Everything

A pro tip for creating outstanding educational videos is your planning. Before properly planning everything, you should never start making a video. You need to gather everything you might need during the video. You should properly compose yourself before you start speaking and teaching.

You should make a mind map of how you will explain things. A storyboard for the sequence of actions should be specified well before. It helps stay on top of things.

· Busy World

What if the video you want to watch is too long and you don’t have that much time? We are very busy in different aspects. For this purpose, it is essential to keep in mind that the educational video should be concise. The video must deliver the actual concept but in a short span of time.

· Audience Hunt

You should have clear knowledge regarding your audience. You must know what content they are looking for. What platform is the most suitable for sharing your content? If you are putting effort into creating amazing educational videos, then a proper audience hunt is also necessary.

Part 2. How to Edit A Teacher Introduction Video?

Have you been searching for the best video editing tool? Let us do the honors and introduce Wondershare Filmora to you. This is the perfect blend between an editing tool and a media library. Filmora has a massive media library. You can get a variety of transitions, effects, titles, etc., from there.

If we talk about the Filmora editing tool, this is amazing for all video creators. The tool is very useful for beginners, experts everyone. With Filmora, edit classy videos. You can edit without limits. Add effects like motion tracing, keyframing from Filmora. It can also be used to edit educational videos. Let us share a step-by-step guideline for making Teachers Introduction in Filmora, shall we?

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: To start making teachers intro in Filmora, firstly, import the background music for work that you want to add to your video. After that, simply drag and drop the music to the timeline.

Step 2: Next, it’s time to add a title to your intro. For that, you need to head over to the ‘Titles’ tab. There search for ‘Back to School’ titles. Select your favorite template from all the available templates and drag it to the timeline. You can edit and customize the template if you want to.

Step 3: Now comes the fun part. Add something to introduce yourself. This will build up the viewers’ interest. You can also add school clips to make an attractive video. Drag the desired media to timeline and trim them accordingly.

Step 4: After adding all the clips, it’s time to do some classy edits. With Filmora, you can easily add Lower Thirds. They can be located in the ‘Titles’ Tab. Lower Thirds can also be customized and edited.

Step 5: With the stunning Filmora editor, you can do wonders. You can perform color correction on your images and clips. With Filmora, add ‘Motion Tracking’ in your video and whatnot.

Step 6: You can conclude your introduction video in very cute ways. For that, head over to the ‘Titles’ tab and select another template. Edit and customize the template according to the video end and drag it on the timeline.

Part 3. 3 Recommended Sites to Download Educational Background Music for Studying

Some people study songs because it helps to concentrate. In the same way, music in educational videos also helps to retain the viewers’ interest. There is appropriate background music for studying available on the internet.

The question here is how can someone find the perfect educational background music? Let us answer your question. The following section of this article will share 3 sites to download work-appropriate background music.

1. Chosic

The first site to be discussed is Chosic. It allows you to download free background music for work. You can find royalty-free MP3 music here. With Chosic, find the perfect work music according to your mood. It offers various genres. The search process is also very convenient. You can search for music by using the tags.

2. Storyblocks

Another site that offers royalty-free music is Storyblocks. It has a lot to offer. You can download your favorite educational background music with Storyblocks. It also lets you create a folder and save your music there. The best thing about Storyblocks is that you can edit the music with its ‘Maker’ feature. Search the music according to your desired genre, instrument choice, moods, etc.

3. TakeTones

With TakeTones, you can find amazing instrumental background music for studying. If you don’t know, TakeTones has royalty-free music. You can not only listen to music but can also download it. The site displays complete details about the music—the music track, its duration, tags, etc. You can either download the music or else add it to your favorites to enjoy it later.

Bottom Line

After taking notes from this article, you will surely create interesting educational teaching videos. The article has shared every bit of information that is needed to create outstanding educational videos. We also introduced the best editor, Filmora. You can take help from Wondershare Filmora to edit mind-blowing videos. In addition to that, we also shed light on sites to download background music for work.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 How to Edit A Teacher Introduction Video?

03 3 Recommended Sites to Download Educational Background Music for Studying

Part 1. Ideas for Making an Outstanding Educational Teaching Video

Creating an educational video is not enough. There are a few elements that should be kept in mind. Your content should be good enough. Another thing that needs attention is your viewers’ interest. Your educational video is of no use if it cannot sustain the audience’s interest.

What could be done to improve your videos? How can someone create outstanding educational teaching videos? All your questions will be answered in this section of the article. We are going to share ideas for good educational videos.

· Digital Storytelling

How can digital storytelling help in educational videos? Well, it’s simple. You need to attract and motivate students to study. For this purpose, digital storytelling is the best choice. You can merge different images and videos.

Add cute images from your institute. Insert videos of students working together. All these will attract the student to study.

· Get Dressed

Do you think someone will listen to you with interest if you don’t have a personality? What we wear, how we present ourselves show our personality. If you want to create stunning educational videos, then work a little on yourself first.

Before you start recording, make sure you are well dressed. The more formally you present yourself, the more your students will be attracted.

· Plan Everything

A pro tip for creating outstanding educational videos is your planning. Before properly planning everything, you should never start making a video. You need to gather everything you might need during the video. You should properly compose yourself before you start speaking and teaching.

You should make a mind map of how you will explain things. A storyboard for the sequence of actions should be specified well before. It helps stay on top of things.

· Busy World

What if the video you want to watch is too long and you don’t have that much time? We are very busy in different aspects. For this purpose, it is essential to keep in mind that the educational video should be concise. The video must deliver the actual concept but in a short span of time.

· Audience Hunt

You should have clear knowledge regarding your audience. You must know what content they are looking for. What platform is the most suitable for sharing your content? If you are putting effort into creating amazing educational videos, then a proper audience hunt is also necessary.

Part 2. How to Edit A Teacher Introduction Video?

Have you been searching for the best video editing tool? Let us do the honors and introduce Wondershare Filmora to you. This is the perfect blend between an editing tool and a media library. Filmora has a massive media library. You can get a variety of transitions, effects, titles, etc., from there.

If we talk about the Filmora editing tool, this is amazing for all video creators. The tool is very useful for beginners, experts everyone. With Filmora, edit classy videos. You can edit without limits. Add effects like motion tracing, keyframing from Filmora. It can also be used to edit educational videos. Let us share a step-by-step guideline for making Teachers Introduction in Filmora, shall we?

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: To start making teachers intro in Filmora, firstly, import the background music for work that you want to add to your video. After that, simply drag and drop the music to the timeline.

Step 2: Next, it’s time to add a title to your intro. For that, you need to head over to the ‘Titles’ tab. There search for ‘Back to School’ titles. Select your favorite template from all the available templates and drag it to the timeline. You can edit and customize the template if you want to.

Step 3: Now comes the fun part. Add something to introduce yourself. This will build up the viewers’ interest. You can also add school clips to make an attractive video. Drag the desired media to timeline and trim them accordingly.

Step 4: After adding all the clips, it’s time to do some classy edits. With Filmora, you can easily add Lower Thirds. They can be located in the ‘Titles’ Tab. Lower Thirds can also be customized and edited.

Step 5: With the stunning Filmora editor, you can do wonders. You can perform color correction on your images and clips. With Filmora, add ‘Motion Tracking’ in your video and whatnot.

Step 6: You can conclude your introduction video in very cute ways. For that, head over to the ‘Titles’ tab and select another template. Edit and customize the template according to the video end and drag it on the timeline.

Part 3. 3 Recommended Sites to Download Educational Background Music for Studying

Some people study songs because it helps to concentrate. In the same way, music in educational videos also helps to retain the viewers’ interest. There is appropriate background music for studying available on the internet.

The question here is how can someone find the perfect educational background music? Let us answer your question. The following section of this article will share 3 sites to download work-appropriate background music.

1. Chosic

The first site to be discussed is Chosic. It allows you to download free background music for work. You can find royalty-free MP3 music here. With Chosic, find the perfect work music according to your mood. It offers various genres. The search process is also very convenient. You can search for music by using the tags.

2. Storyblocks

Another site that offers royalty-free music is Storyblocks. It has a lot to offer. You can download your favorite educational background music with Storyblocks. It also lets you create a folder and save your music there. The best thing about Storyblocks is that you can edit the music with its ‘Maker’ feature. Search the music according to your desired genre, instrument choice, moods, etc.

3. TakeTones

With TakeTones, you can find amazing instrumental background music for studying. If you don’t know, TakeTones has royalty-free music. You can not only listen to music but can also download it. The site displays complete details about the music—the music track, its duration, tags, etc. You can either download the music or else add it to your favorites to enjoy it later.

Bottom Line

After taking notes from this article, you will surely create interesting educational teaching videos. The article has shared every bit of information that is needed to create outstanding educational videos. We also introduced the best editor, Filmora. You can take help from Wondershare Filmora to edit mind-blowing videos. In addition to that, we also shed light on sites to download background music for work.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 How to Edit A Teacher Introduction Video?

03 3 Recommended Sites to Download Educational Background Music for Studying

Part 1. Ideas for Making an Outstanding Educational Teaching Video

Creating an educational video is not enough. There are a few elements that should be kept in mind. Your content should be good enough. Another thing that needs attention is your viewers’ interest. Your educational video is of no use if it cannot sustain the audience’s interest.

What could be done to improve your videos? How can someone create outstanding educational teaching videos? All your questions will be answered in this section of the article. We are going to share ideas for good educational videos.

· Digital Storytelling

How can digital storytelling help in educational videos? Well, it’s simple. You need to attract and motivate students to study. For this purpose, digital storytelling is the best choice. You can merge different images and videos.

Add cute images from your institute. Insert videos of students working together. All these will attract the student to study.

· Get Dressed

Do you think someone will listen to you with interest if you don’t have a personality? What we wear, how we present ourselves show our personality. If you want to create stunning educational videos, then work a little on yourself first.

Before you start recording, make sure you are well dressed. The more formally you present yourself, the more your students will be attracted.

· Plan Everything

A pro tip for creating outstanding educational videos is your planning. Before properly planning everything, you should never start making a video. You need to gather everything you might need during the video. You should properly compose yourself before you start speaking and teaching.

You should make a mind map of how you will explain things. A storyboard for the sequence of actions should be specified well before. It helps stay on top of things.

· Busy World

What if the video you want to watch is too long and you don’t have that much time? We are very busy in different aspects. For this purpose, it is essential to keep in mind that the educational video should be concise. The video must deliver the actual concept but in a short span of time.

· Audience Hunt

You should have clear knowledge regarding your audience. You must know what content they are looking for. What platform is the most suitable for sharing your content? If you are putting effort into creating amazing educational videos, then a proper audience hunt is also necessary.

Part 2. How to Edit A Teacher Introduction Video?

Have you been searching for the best video editing tool? Let us do the honors and introduce Wondershare Filmora to you. This is the perfect blend between an editing tool and a media library. Filmora has a massive media library. You can get a variety of transitions, effects, titles, etc., from there.

If we talk about the Filmora editing tool, this is amazing for all video creators. The tool is very useful for beginners, experts everyone. With Filmora, edit classy videos. You can edit without limits. Add effects like motion tracing, keyframing from Filmora. It can also be used to edit educational videos. Let us share a step-by-step guideline for making Teachers Introduction in Filmora, shall we?

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: To start making teachers intro in Filmora, firstly, import the background music for work that you want to add to your video. After that, simply drag and drop the music to the timeline.

Step 2: Next, it’s time to add a title to your intro. For that, you need to head over to the ‘Titles’ tab. There search for ‘Back to School’ titles. Select your favorite template from all the available templates and drag it to the timeline. You can edit and customize the template if you want to.

Step 3: Now comes the fun part. Add something to introduce yourself. This will build up the viewers’ interest. You can also add school clips to make an attractive video. Drag the desired media to timeline and trim them accordingly.

Step 4: After adding all the clips, it’s time to do some classy edits. With Filmora, you can easily add Lower Thirds. They can be located in the ‘Titles’ Tab. Lower Thirds can also be customized and edited.

Step 5: With the stunning Filmora editor, you can do wonders. You can perform color correction on your images and clips. With Filmora, add ‘Motion Tracking’ in your video and whatnot.

Step 6: You can conclude your introduction video in very cute ways. For that, head over to the ‘Titles’ tab and select another template. Edit and customize the template according to the video end and drag it on the timeline.

Part 3. 3 Recommended Sites to Download Educational Background Music for Studying

Some people study songs because it helps to concentrate. In the same way, music in educational videos also helps to retain the viewers’ interest. There is appropriate background music for studying available on the internet.

The question here is how can someone find the perfect educational background music? Let us answer your question. The following section of this article will share 3 sites to download work-appropriate background music.

1. Chosic

The first site to be discussed is Chosic. It allows you to download free background music for work. You can find royalty-free MP3 music here. With Chosic, find the perfect work music according to your mood. It offers various genres. The search process is also very convenient. You can search for music by using the tags.

2. Storyblocks

Another site that offers royalty-free music is Storyblocks. It has a lot to offer. You can download your favorite educational background music with Storyblocks. It also lets you create a folder and save your music there. The best thing about Storyblocks is that you can edit the music with its ‘Maker’ feature. Search the music according to your desired genre, instrument choice, moods, etc.

3. TakeTones

With TakeTones, you can find amazing instrumental background music for studying. If you don’t know, TakeTones has royalty-free music. You can not only listen to music but can also download it. The site displays complete details about the music—the music track, its duration, tags, etc. You can either download the music or else add it to your favorites to enjoy it later.

Bottom Line

After taking notes from this article, you will surely create interesting educational teaching videos. The article has shared every bit of information that is needed to create outstanding educational videos. We also introduced the best editor, Filmora. You can take help from Wondershare Filmora to edit mind-blowing videos. In addition to that, we also shed light on sites to download background music for work.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 How to Edit A Teacher Introduction Video?

03 3 Recommended Sites to Download Educational Background Music for Studying

Part 1. Ideas for Making an Outstanding Educational Teaching Video

Creating an educational video is not enough. There are a few elements that should be kept in mind. Your content should be good enough. Another thing that needs attention is your viewers’ interest. Your educational video is of no use if it cannot sustain the audience’s interest.

What could be done to improve your videos? How can someone create outstanding educational teaching videos? All your questions will be answered in this section of the article. We are going to share ideas for good educational videos.

· Digital Storytelling

How can digital storytelling help in educational videos? Well, it’s simple. You need to attract and motivate students to study. For this purpose, digital storytelling is the best choice. You can merge different images and videos.

Add cute images from your institute. Insert videos of students working together. All these will attract the student to study.

· Get Dressed

Do you think someone will listen to you with interest if you don’t have a personality? What we wear, how we present ourselves show our personality. If you want to create stunning educational videos, then work a little on yourself first.

Before you start recording, make sure you are well dressed. The more formally you present yourself, the more your students will be attracted.

· Plan Everything

A pro tip for creating outstanding educational videos is your planning. Before properly planning everything, you should never start making a video. You need to gather everything you might need during the video. You should properly compose yourself before you start speaking and teaching.

You should make a mind map of how you will explain things. A storyboard for the sequence of actions should be specified well before. It helps stay on top of things.

· Busy World

What if the video you want to watch is too long and you don’t have that much time? We are very busy in different aspects. For this purpose, it is essential to keep in mind that the educational video should be concise. The video must deliver the actual concept but in a short span of time.

· Audience Hunt

You should have clear knowledge regarding your audience. You must know what content they are looking for. What platform is the most suitable for sharing your content? If you are putting effort into creating amazing educational videos, then a proper audience hunt is also necessary.

Part 2. How to Edit A Teacher Introduction Video?

Have you been searching for the best video editing tool? Let us do the honors and introduce Wondershare Filmora to you. This is the perfect blend between an editing tool and a media library. Filmora has a massive media library. You can get a variety of transitions, effects, titles, etc., from there.

If we talk about the Filmora editing tool, this is amazing for all video creators. The tool is very useful for beginners, experts everyone. With Filmora, edit classy videos. You can edit without limits. Add effects like motion tracing, keyframing from Filmora. It can also be used to edit educational videos. Let us share a step-by-step guideline for making Teachers Introduction in Filmora, shall we?

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: To start making teachers intro in Filmora, firstly, import the background music for work that you want to add to your video. After that, simply drag and drop the music to the timeline.

Step 2: Next, it’s time to add a title to your intro. For that, you need to head over to the ‘Titles’ tab. There search for ‘Back to School’ titles. Select your favorite template from all the available templates and drag it to the timeline. You can edit and customize the template if you want to.

Step 3: Now comes the fun part. Add something to introduce yourself. This will build up the viewers’ interest. You can also add school clips to make an attractive video. Drag the desired media to timeline and trim them accordingly.

Step 4: After adding all the clips, it’s time to do some classy edits. With Filmora, you can easily add Lower Thirds. They can be located in the ‘Titles’ Tab. Lower Thirds can also be customized and edited.

Step 5: With the stunning Filmora editor, you can do wonders. You can perform color correction on your images and clips. With Filmora, add ‘Motion Tracking’ in your video and whatnot.

Step 6: You can conclude your introduction video in very cute ways. For that, head over to the ‘Titles’ tab and select another template. Edit and customize the template according to the video end and drag it on the timeline.

Part 3. 3 Recommended Sites to Download Educational Background Music for Studying

Some people study songs because it helps to concentrate. In the same way, music in educational videos also helps to retain the viewers’ interest. There is appropriate background music for studying available on the internet.

The question here is how can someone find the perfect educational background music? Let us answer your question. The following section of this article will share 3 sites to download work-appropriate background music.

1. Chosic

The first site to be discussed is Chosic. It allows you to download free background music for work. You can find royalty-free MP3 music here. With Chosic, find the perfect work music according to your mood. It offers various genres. The search process is also very convenient. You can search for music by using the tags.

2. Storyblocks

Another site that offers royalty-free music is Storyblocks. It has a lot to offer. You can download your favorite educational background music with Storyblocks. It also lets you create a folder and save your music there. The best thing about Storyblocks is that you can edit the music with its ‘Maker’ feature. Search the music according to your desired genre, instrument choice, moods, etc.

3. TakeTones

With TakeTones, you can find amazing instrumental background music for studying. If you don’t know, TakeTones has royalty-free music. You can not only listen to music but can also download it. The site displays complete details about the music—the music track, its duration, tags, etc. You can either download the music or else add it to your favorites to enjoy it later.

Bottom Line

After taking notes from this article, you will surely create interesting educational teaching videos. The article has shared every bit of information that is needed to create outstanding educational videos. We also introduced the best editor, Filmora. You can take help from Wondershare Filmora to edit mind-blowing videos. In addition to that, we also shed light on sites to download background music for work.

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Applying the Effect of Camera Shake in Video Creation

Camera shake effects in videos showcase the instability effect. Capturing real-time camera shake videos is not an easy thing. Even professional photographers need to give more input to get beneficial output. However, you can easily find ready-made camera shake effects in this content to drive the world.

Don’t panic if you don’t know the tools to accomplish this task because Wondershare Filmora got you covered in this scenario. By the end of this article, you will learn how to add camera shake effects in videos with Filmora and another impressive editor named Premiere Pro.

Part 1: Why Should You Involve Effects in Your Videos During Video Creation?

Do you know that you can create more engaging and appealing video content by adding effects to it? Here are some benefits of using effects in your video content which you should know:

1. Quality Visuals

Your content’s visual quality can be increased using different appealing effects. These effects can make your content more eye-catching and engaging. You can use many effects in your visual content. This includes transitions and remarkable filters that can grab the viewer’s attention.

2. Innovative Presentation

If you want to express creativity in your content, using effects is a good option. This is because effects allow you to add uniqueness to your content. You can reflect your style and creativity with the help of these effects. Experimenting with different effects can help you to create unique content.

3. Emotional Resonance

With the help of different effects, you can grab the attention of your viewers. This way, you can easily convey your story or message to them effectively. Effects help you to create an atmosphere that helps to convey emotions beautifully.

4. Showcase of Professionalism

Effects give your videos a very professional look that can engage your audience. Using effects in the right way can help you showcase your production value. This can leave a very positive impact on your audience’s mind. So you can establish a good connection with them as a content creator.

5. Audience Retention

Well-placed effects can help you keep your audience interested in your visual content. They can make your video look more enjoyable and maintain good engagement with your viewers. Eventually, this will also improve your audience retention.

Part 2: Wondershare Filmora: An Epitome of Perfection in Video Editing

Do you wish to make professional-level edits in videos and want to add the smoothest camera shake effects? Nothing to be worried about because you can accomplish this goal with Wondershare Filmora . This video editor helps you make captivating edits and reinforce executive effects.

Camera Shake Effect Editor Add camera shake effects in videos with Wondershare Filmora and Premiere Pro to make cool and unique videos.

Free Download Free Download Learn More

Camera shake videos are not easy to make, and you must invest maximum time and effort to finish the work. Yet, this can be easy if you intend to utilize the feature-rich tool named Wondershare Filmora. This video editor offers timeline-based editing along with a non-destructive procedure.

You also get the fullest control over the video metrics, such as format, dimension, and length. Other than this, you can also select multiple stock media assets. As it has integrations with Giphy, Unsplash, Pexels, and other third-party media libraries, you will not face any issues.

Key Features of Wondershare Filmora

01of 04

Filmora supports integrations with ChatGPT which enhance the usage of the AI Copywriting feature . Through this, you can get inspiring AI-generated content to express better in a limited time.

02of 04

Unrequired silenced intervals in videos impact the video quality in a bad way. To cater to this, Filmora offers you to use its Silence Detection feature to get rid of silenced intervals from videos.

03of 04

You can break the monotony and correct all the colors in the color-disruptive videos. Over 40+ color presets are present in Filmora, which can make videos more outclass.

04of 04

There are more than 70 AI portraits and sticker effects added in Filmora. By this, you can remove the background from videos without affecting humans in videos.

Part 3: Create a Camera Shake Effect Using Premiere Pro

Premiere Pro stands in the top video editing platform in today’s digital market. The video editing intuition helps users develop professional videos that are of the highest quality. It integrates some of the finest functions, making it easy for users to create camera shake effect videos. To know how it is created through Premiere Pro, follow the camera shake effect Premiere Pro steps:

Step 1

In the “Effects” section on the bottom-left of the screen, look for the “Transform” effect and drag it onto the imported video.

Step 2

Continue to the effects settings that open on the top-left section of the Premiere Pro screen. Change the “Scale” and set the “Position” keyframes on the left and right side of the video frames. Do this for the frames throughout the video in Premiere Pro.

Step 3

For adding motion blur in your camera shake effect video, uncheck the “Use Composition’s Shutter Angle” and set it to “360” degrees. This completes the camera shake, which can be easily exported to the computer.

Part 4: A Step-by-Step Understanding of How To Create a Camera Shake Effect with Filmora

Now that you know the outclass capabilities of Filmora, you must be wondering about the procedure of adding a camera shake effect in videos . The instructions to make the camera shake video with Filmora are discussed here for you:

Filmora Tutorial - How to Add CAMERA SHAKE Effects to Your Videos

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1Add Video File in Filmora

To make the camera shake video with Filmora, install and open Wondershare Filmora on your device and hit the “New Project” option. Next, tap the “Click here to import media” button and then locate the video in which you want to add the camera shake effect. After importing the video, drag it to the “Timeline” to enable editing.

Step 2Add Camera Shake Effect

To add a camera shake effect, go to the “Effects” tab and click “Search Bar.” Next, search for an appropriate camera shake effect and hit the “Download” icon on the effect of your choice. Once the effect is downloaded, drag it on the video in the timeline and customize it as needed.

Step 3Export Camera Shake Video

Finally, go to “Export” and manage “Format,” “Preset,” “Frame Rate,” and other parameters of the video. Next, hit the “Export” button to save the video on your computer.

Conclusion

As discussed in this article, you can add a camera shake effect in videos to make them cinematic standards. Several reasons tell us why adding effects in videos is essential, and you can find some of the most relatable reasons above.

Moreover, Filmora can add exquisite level camera shake effects in videos, and you can also find the procedure for accomplishing this task from the above discussion. You have also worked on a method showing how to make a camera shake effect in Premiere Pro.

Free Download Free Download Learn More

Camera shake videos are not easy to make, and you must invest maximum time and effort to finish the work. Yet, this can be easy if you intend to utilize the feature-rich tool named Wondershare Filmora. This video editor offers timeline-based editing along with a non-destructive procedure.

You also get the fullest control over the video metrics, such as format, dimension, and length. Other than this, you can also select multiple stock media assets. As it has integrations with Giphy, Unsplash, Pexels, and other third-party media libraries, you will not face any issues.

Key Features of Wondershare Filmora

01of 04

Filmora supports integrations with ChatGPT which enhance the usage of the AI Copywriting feature . Through this, you can get inspiring AI-generated content to express better in a limited time.

02of 04

Unrequired silenced intervals in videos impact the video quality in a bad way. To cater to this, Filmora offers you to use its Silence Detection feature to get rid of silenced intervals from videos.

03of 04

You can break the monotony and correct all the colors in the color-disruptive videos. Over 40+ color presets are present in Filmora, which can make videos more outclass.

04of 04

There are more than 70 AI portraits and sticker effects added in Filmora. By this, you can remove the background from videos without affecting humans in videos.

Part 3: Create a Camera Shake Effect Using Premiere Pro

Premiere Pro stands in the top video editing platform in today’s digital market. The video editing intuition helps users develop professional videos that are of the highest quality. It integrates some of the finest functions, making it easy for users to create camera shake effect videos. To know how it is created through Premiere Pro, follow the camera shake effect Premiere Pro steps:

Step 1

In the “Effects” section on the bottom-left of the screen, look for the “Transform” effect and drag it onto the imported video.

Step 2

Continue to the effects settings that open on the top-left section of the Premiere Pro screen. Change the “Scale” and set the “Position” keyframes on the left and right side of the video frames. Do this for the frames throughout the video in Premiere Pro.

Step 3

For adding motion blur in your camera shake effect video, uncheck the “Use Composition’s Shutter Angle” and set it to “360” degrees. This completes the camera shake, which can be easily exported to the computer.

Part 4: A Step-by-Step Understanding of How To Create a Camera Shake Effect with Filmora

Now that you know the outclass capabilities of Filmora, you must be wondering about the procedure of adding a camera shake effect in videos . The instructions to make the camera shake video with Filmora are discussed here for you:

Filmora Tutorial - How to Add CAMERA SHAKE Effects to Your Videos

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step 1Add Video File in Filmora

To make the camera shake video with Filmora, install and open Wondershare Filmora on your device and hit the “New Project” option. Next, tap the “Click here to import media” button and then locate the video in which you want to add the camera shake effect. After importing the video, drag it to the “Timeline” to enable editing.

Step 2Add Camera Shake Effect

To add a camera shake effect, go to the “Effects” tab and click “Search Bar.” Next, search for an appropriate camera shake effect and hit the “Download” icon on the effect of your choice. Once the effect is downloaded, drag it on the video in the timeline and customize it as needed.

Step 3Export Camera Shake Video

Finally, go to “Export” and manage “Format,” “Preset,” “Frame Rate,” and other parameters of the video. Next, hit the “Export” button to save the video on your computer.

Conclusion

As discussed in this article, you can add a camera shake effect in videos to make them cinematic standards. Several reasons tell us why adding effects in videos is essential, and you can find some of the most relatable reasons above.

Moreover, Filmora can add exquisite level camera shake effects in videos, and you can also find the procedure for accomplishing this task from the above discussion. You have also worked on a method showing how to make a camera shake effect in Premiere Pro.

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