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Updated In 2024, How to Make Glitch Effect with Filmora
How to Make Glitch Effect with Filmora
You don’t need outdated VCRs or any other broken technology to produce glitch effects. Instead, you can use a video editing program for Mac and PCs, such as Filmora , to transform your videos into glitch-effect masterpieces. You can also use the glitch effects to provide striking shot transitions or opening titles. Keep reading this article on how to apply various glitch video effects in Filmora 11:
Part 1: What is a Glitch Effect?
A glitch effect occurs when a section of your video temporarily changes look or “glitches” for a short while. Although transient glitches are typical, they can occasionally linger for a few seconds or more.
You can use a glitch effect to temporarily change the appearance of the image in the video to give the impression that a machine is processing it. Additionally, it gives your finished piece a fantastic, dreamlike aspect.
Part 2: When Should you Apply a Glitch Effect?
A few years back, we had no choice but to watch glitchy movies on rusty VCR devices. Nowadays, retro video effects are very popular in TV movies and even games. You can use these effects in many ways, like making fake vintage footage or emulating a glitching computer.
Filmmakers frequently employ glitching in their videos to give the impression that a character has been affected by a technical abnormality, is having a flashback, or is being watched by someone else via a digital camera system. Something happens when the person or image flashes, often without their knowledge. In addition, you can apply the glitch effect to a composition to evoke a feeling of dramatic irony.
Part 3: Tutorial to Chromatic Aberration Effect
Chromatic aberration refers to how old lenses tend to split colors. This effect is very common in Old media like VHS or LaserDisc.
Here is a complete breakdown of each component of the Retro look and how you can make your glitch effects in Filmora 11:
Step1 Download Wondersshare Filmora 11 on your Pc by visiting filmora.wondershare.com.
Step2 Open Filmora and click on the Effects tab.
Step3 Search Chromatic aberration and drag the effect right onto your clip. It will give you a fantastic pre-made version of the effect.
Part 4: How to Customize Glitch Effect with Filmora
You can add final touches to your video clips by customizing Filmora’s effects to take your glitch effect to the next level. You can mix and match different effects in your video to create your custom glitch effect in Filmora 11.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Once you have your clip on the timeline, select your clip and click on Edit. Now choose Duplicate to create two more copies.
Step2 Put the new copies on the layer above the others and make sure everything is lined up exactly. To create the glitch effect, separate the color channels on your Clips into the primary colors red, green, and blue.
Step3 Double-click on the top clip.
Go to Color and open the White Balance option to make this layer completely red. Next, drag both Temperature and Tint sliders to a hundred.
Step4 Now click the little eye icon on the timeline to hide the top layer and move on to the middle layer.
Step5 Double-click on your middle clip and go to Color, then select White Balance and set your Temperature to -100 and your Tint to 100.
Step6 Finally, hide this layer just like before. Repeat the same steps for the last clip but make this clip the blue layer by leaving the Temperature at zero and setting the Tint to -100.
Step7 Double-click the clip in the top layer, click the Video Tab, and open the Compositing options. Set the Blending Mode of this top layer to Soft Light.
Now click on the clip in your preview window and move the image over by pressing the left Arrow key on your keyboard a few times. Once you’re happy with the top clip, hide that layer by clicking the eye icon.
Step8 To make the middle layer visible, double-click the clip in your mid layer and set the Blending Mode of this layer to Screen.
Now click on your clip in the preview window and press the Right key as many times as you did before. Finally, make all the layers visible by clicking the eye icon.
Vignette
A vignette is a dark border that fades around the frame’s edges in Filmora. You can easily add a vignette effect to your video by using these steps:
Step1 First, click the Effects Tab and type in Vignette.
Step2 Next, drag the Vignette Radius effect to a layer above your previous three layers.
Step3 Now adjust the length to match the other clips.
VHS static effects
A VHS effect is a grainy distortion that resembles an old analog video cassette recording. To apply the VHS static effects:
Step1 Click the Effects tab.
Step2 Search for the VHS static and drag it to a new layer above everything else.
Step3 Extend one of the effects to match the length of your previous clips.
VCR Distortion
VCR Distortion effect will make your video look highly glitched. To apply this effect:
Step1 Click on the Effects tab.
Step2 Search for VCR Distortion, then drag and drop this effect over your previous layer.
Part 5: Tips to Create Awesome Glitch Effects
- One of the best ways to use the VCR Distortion effect is to cut it short and intersperse it around your video in random parts.
- The glitch Distortion effect is very intense, so we recommend cutting this effect very short and dropping it at random parts of your video.
- You can also use these effects as a sneaky way to hide Cuts in your video.
Summary
You can use glitch effects created or inspired by faulty video equipment as a powerful storytelling tool. These effects can help you change the tone of the entire video by adding a specific visual aesthetic and making the narrative simpler to convey and more approachable for the audience.
We recommend using Filmora 11 for adding built-in glitch effects. You can also use this app to create custom glitch effects within a few minutes.
Free Download For macOS 10.14 or later
Step1 Once you have your clip on the timeline, select your clip and click on Edit. Now choose Duplicate to create two more copies.
Step2 Put the new copies on the layer above the others and make sure everything is lined up exactly. To create the glitch effect, separate the color channels on your Clips into the primary colors red, green, and blue.
Step3 Double-click on the top clip.
Go to Color and open the White Balance option to make this layer completely red. Next, drag both Temperature and Tint sliders to a hundred.
Step4 Now click the little eye icon on the timeline to hide the top layer and move on to the middle layer.
Step5 Double-click on your middle clip and go to Color, then select White Balance and set your Temperature to -100 and your Tint to 100.
Step6 Finally, hide this layer just like before. Repeat the same steps for the last clip but make this clip the blue layer by leaving the Temperature at zero and setting the Tint to -100.
Step7 Double-click the clip in the top layer, click the Video Tab, and open the Compositing options. Set the Blending Mode of this top layer to Soft Light.
Now click on the clip in your preview window and move the image over by pressing the left Arrow key on your keyboard a few times. Once you’re happy with the top clip, hide that layer by clicking the eye icon.
Step8 To make the middle layer visible, double-click the clip in your mid layer and set the Blending Mode of this layer to Screen.
Now click on your clip in the preview window and press the Right key as many times as you did before. Finally, make all the layers visible by clicking the eye icon.
Vignette
A vignette is a dark border that fades around the frame’s edges in Filmora. You can easily add a vignette effect to your video by using these steps:
Step1 First, click the Effects Tab and type in Vignette.
Step2 Next, drag the Vignette Radius effect to a layer above your previous three layers.
Step3 Now adjust the length to match the other clips.
VHS static effects
A VHS effect is a grainy distortion that resembles an old analog video cassette recording. To apply the VHS static effects:
Step1 Click the Effects tab.
Step2 Search for the VHS static and drag it to a new layer above everything else.
Step3 Extend one of the effects to match the length of your previous clips.
VCR Distortion
VCR Distortion effect will make your video look highly glitched. To apply this effect:
Step1 Click on the Effects tab.
Step2 Search for VCR Distortion, then drag and drop this effect over your previous layer.
Part 5: Tips to Create Awesome Glitch Effects
- One of the best ways to use the VCR Distortion effect is to cut it short and intersperse it around your video in random parts.
- The glitch Distortion effect is very intense, so we recommend cutting this effect very short and dropping it at random parts of your video.
- You can also use these effects as a sneaky way to hide Cuts in your video.
Summary
You can use glitch effects created or inspired by faulty video equipment as a powerful storytelling tool. These effects can help you change the tone of the entire video by adding a specific visual aesthetic and making the narrative simpler to convey and more approachable for the audience.
We recommend using Filmora 11 for adding built-in glitch effects. You can also use this app to create custom glitch effects within a few minutes.
Mastering OpenCV Object Tracking: A Comprehensive Guide for Beginners and Experts
OpenCV Tracking is a popular method used for tracking objects in a video in real-time. OpenCV is a powerful library used for image processing and computer vision applications.
From real-time video analysis to Augmented Reality, OpenCV Tracking has a wide range of uses and can help both private and public sectors to detect and track the desired object in an image or video.
In this comprehensive guide, we’ll explore OpenCV Tracking and its pre-built trackers**.** We will use the OpenCV library and Python to implement this Object Tracking application.
- What Is OpenCV
- The Pre-Built Algorithms OpenCV Offers For Object Tracking
- Implementation In Python And OpenCV
Part 1. What Is Object Tracking?
Object Tracking determines the location of an object in a video and can be used for a variety of purposes, including surveillance, security, traffic control, digital forensics, anomaly detection, gesture recognition, visual surveillance, human-computer interaction, augmented reality, and robot vision.
Even though it may seem easy for an average person, object tracking is quite complex for computers because they have to analyze a set of frames and estimate the object’s trajectory based on numbers instead of images.
Because of how complicated it is, Object Tracking is considered one of the most difficult tasks in computer vision. Even though it’s a challenge, it’s not impossible to accomplish.
And there are two levels of Object Tracking that you should learn about:
1. SOT & MOT
- Single Object Tracking (SOT): SOT is a tracking algorithm that creates advanced appearance models and/or motion models to manage difficult issues like out-of-plane rotations, illumination variations, or scale changes.
- Multiple Object Tracking (MOT): MOT tracks every part of a video and is mainly concerned with mid-level tasks and serves as a foundation for high-level tasks.
2. The Difference Between Tracking And Detection
After knowing what Object Tracking is, there is another concept you should also be aware of - Object Detection.
The Object Tracking and Object Detection are two important methods in computer vision. Object Tracking tracks the position of a given object in an image in real-time, while Object Detection identifies and localizes objects in an image or video. That is the difference.
Part 2. Types Of Object Tracking
Image Tracking
Image tracking allows users to interact with digital content more naturally and helps users move and interact with digital objects in the same manner as they will with real-world physical objects.
Image tracking can be used in various augmented reality (AR) applications, such as AR gaming, shopping, and navigation. Moreover, you can also use it for educational purposes, such as teaching anatomy or providing instructions for a difficult task.
Video Tracking
Video tracking is the process of tracking objects in a video sequence and can be used for various applications, such as detecting and counting objects in a scene, understanding their motions, and recognizing activities.
Part 3. What Are The Difficulties Of Object Tracking?
As what has been mentioned above, the use of object tracking is versatile. However, there are some challenges associated with Object Tracking, such as:
Background Clutter: The background can impact extracting an object’s features. If the background is more densely populated, detecting or tracking the object of interest can be more difficult.
Occlusion: This is a phenomenon where the object being tracked is affected by the background or foreground. This causes the tracking algorithm to get confused due to multiple objects coming close together, hence, losing track of the object.
Varying spatial scales: Varying spatial scales refer to the target object being of a different size or shape, which can confuse the algorithm, leading to errors.
Training and Tracking Speed: If the object is moving too fast or is too small, it can be difficult to track. Therefore, the tracking module has to be designed to track, identify, and localize objects in a matter of seconds.
Part 4. Stages Of The Object Tracking Process
After the introduction of object tracking technically, let’s learn about its mechanism of it from two sides: periods of the working process and the way it tracks.
1. Stages Of The Object Tracking Process
Following are the stages of the Object Tracking process:
Target Initialization
Target initialization is the first step in Object Tracking and involves defining the targets or objects of interest and drawing a bounding box around them in the initial frame. After that, the tracker has to detect the position of the object in the frame while drawing the bounding box.
Appearance Modeling
Appearance modeling is important for understanding how an object will look under different circumstances. If the object being tracked changes appearance due to different lighting, angle, or speed, the tracking algorithm may lose its information and the object itself. Therefore, it has to be conducted to let the algorithm detect the changes and distortion.
Motion Estimation
Motion estimation entails the capacity of the model to anticipate an object’s future position with precision.
Target Positioning
Motion estimation is a process of approximating the most likely region where an object could be present. After the object’s location is approximated, a visual model can be used to determine the target’s location more accurately.
2. Methods Of Object Tracking
Here’re some methods of Object Tracking:
OpenCV-Based Object Tracking
OpenCV Object Tracking method is widely used because it offers several built-in functions designed specifically for this purpose, such as GOTURN, MIL, MediandFlow, and CSRT. The tracker type you select will depend on your specific application design. Each tracker has its pros and cons, so there is not a single type of tracker ideal for all applications.
MDNet
Multi-Domain Convolutional Neural Network Tracker is a convolutional neural-based visual tracker and has won the VOT2015 challenge. Moreover, it is composed of domain-specific layers, branches, and multiple shared layers.
The MDNetT tracker is a deep neural network that is trained on numerous Object Tracking datasets. The tracker is designed to work in multiple domains, including video, text, and images.
DeepSort
DeepSort algorithm can track objects in real-time and uses YOLO v3 to compute the bounding boxes around the objects in a frame.
DeepSort uses Kalman filter from Simple Online and Realtime Tracking algorithm and an identification model, ReID to interlink bounding boxes and object tracks.
ROLO
ROLO is a novel Object Tracking method that uses recurrent neural networks (RNNs) to learn object-specific Spatio-temporal representations. This method works with YOLO, an object detection algorithm, and an LTSM for determining the trajectory of an object.
Part 5. The powerful backup: OpenCV
We have demonstrated how powerful OpenCV Tracking is and how it works. However, do you wonder what OpenCV is? How it supports the tracking goals being achieved? In this part, we will focus on OpenCV and help you better understand the the underlying mechanisms.
1. What Is OpenCV?
OpenCV is a powerful library that allows you to perform image processing, deep learning, machine learning, and computer vision tasks on live video feeds. Moreover, it can be used to detect objects, track their movements, and recognize faces.
It can help process the data that have videos and images and has been used in various applications, such as object recognition and detection, autonomous cars, robots, medical image analysis, automated surveillance, and anomaly detection.
2. The Pre-Built Algorithms OpenCV Offers For Object Tracking
There are 8 pre-built algorithms that OpenCV offers for Objects Tracking. All of them have their uniquility and here we will present their pros and cons for your better understadning.
| Tracker | Pros | Cons |
|---|---|---|
| BOOSTING Tracker | Track objects accurately. | Relatively slow. Unable to stop when an object is lost. |
| MIL Tracker | Strong resistance to noise. Gives accurate results. | Low speed. Unable to stop tracking once the object is lost. |
| KCF Tracker | High speed and accuracy. Stops tracking when the object is lost. | Inability to continue tracking objects once lost. |
| TLD Tracker | Resistance to overlapping and object scaling. | Unstable in object detection and tracking. Constantly loses object. |
| MEDIANFLOW Tracker | High accuracy and speed. Accurate in determining the object’s loss. | Loses object quickly due to high speed. |
| GOTURN Tracker | Shows resistance to obstructions and noise. | If the speed of an object is high, it shifts to another object. |
| MOSSE Tracker | Able to continue tracking after the object is lost. High speed. | Loses object easily if very high speed. |
| CSRT Tracker | Good resistance to overlapping. High accuracy. | Low speed. Unstable when an object is lost. |
3. Implementation In Python And OpenCV
Now, after theoretical explanation of OpenCV and OpenCV Tracking, let’s learn Object Tracking OpenCV Python with coding and our simple and step-by-step instructions:
Install The Dependencies
Install the pycharm app on your PC, and launch it. Create a new project and go to Terminal. Install the opencv-contrib-python package by pasting the following command into the Terminal.
Set Up the Trackers
Now, create a Jupyter-notebook and set up the trackers with this code:
Tasks:
- cv2. version returns the OpenCV library version number.
- Save the name of the eight trackers.
- Check the list for the version you are working on and create a tracker object based on the number.
Capture The Video Input
For capturing the video input, write the following lines of code:
Tasks:
- Use the VideoCapture class to capture a video via the webcam or get a saved one from your PC.
- In VideoCapture - line 2, give the path to your video.
- Comment on the second line to use the webcam for tracking and uncomment the third one.
Creating The Bounding Box And Initializing The Tracker
Define an initial random bounding box or select the choices for the object you want to track with the following code:
Start The Tracker And Check The Output
Finally, write the below code lines to start the tracker:
Tasks
- Read each video frame.
- Start the timer and, through the tracker, determine the trajectory of the object.
- Use the trajectory to draw the bounding box.
- The program will start tracking. Afterward, press the space bar to stop tracking.
Video – Object Tracking with Opencv and Python
Conclusion
In this article, we’ve discussed Object Tracking in detail and how it compares with Object Detection. Furthermore, we explored the methods used for tracking objects and provided complete guidance on the OpenCV Tracking method and its built-in functionalities.
Hopefully, you find this guide helpful, and you can now track objects in real-time without any issues.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
- Image Tracking
- Video Tracking
- What Are The Difficulties Of Object Tracking
- Stages Of The Object Tracking Process
- What Is OpenCV
- The Pre-Built Algorithms OpenCV Offers For Object Tracking
- Implementation In Python And OpenCV
Part 1. What Is Object Tracking?
Object Tracking determines the location of an object in a video and can be used for a variety of purposes, including surveillance, security, traffic control, digital forensics, anomaly detection, gesture recognition, visual surveillance, human-computer interaction, augmented reality, and robot vision.
Even though it may seem easy for an average person, object tracking is quite complex for computers because they have to analyze a set of frames and estimate the object’s trajectory based on numbers instead of images.
Because of how complicated it is, Object Tracking is considered one of the most difficult tasks in computer vision. Even though it’s a challenge, it’s not impossible to accomplish.
And there are two levels of Object Tracking that you should learn about:
1. SOT & MOT
- Single Object Tracking (SOT): SOT is a tracking algorithm that creates advanced appearance models and/or motion models to manage difficult issues like out-of-plane rotations, illumination variations, or scale changes.
- Multiple Object Tracking (MOT): MOT tracks every part of a video and is mainly concerned with mid-level tasks and serves as a foundation for high-level tasks.
2. The Difference Between Tracking And Detection
After knowing what Object Tracking is, there is another concept you should also be aware of - Object Detection.
The Object Tracking and Object Detection are two important methods in computer vision. Object Tracking tracks the position of a given object in an image in real-time, while Object Detection identifies and localizes objects in an image or video. That is the difference.
Part 2. Types Of Object Tracking
Image Tracking
Image tracking allows users to interact with digital content more naturally and helps users move and interact with digital objects in the same manner as they will with real-world physical objects.
Image tracking can be used in various augmented reality (AR) applications, such as AR gaming, shopping, and navigation. Moreover, you can also use it for educational purposes, such as teaching anatomy or providing instructions for a difficult task.
Video Tracking
Video tracking is the process of tracking objects in a video sequence and can be used for various applications, such as detecting and counting objects in a scene, understanding their motions, and recognizing activities.
Part 3. What Are The Difficulties Of Object Tracking?
As what has been mentioned above, the use of object tracking is versatile. However, there are some challenges associated with Object Tracking, such as:
Background Clutter: The background can impact extracting an object’s features. If the background is more densely populated, detecting or tracking the object of interest can be more difficult.
Occlusion: This is a phenomenon where the object being tracked is affected by the background or foreground. This causes the tracking algorithm to get confused due to multiple objects coming close together, hence, losing track of the object.
Varying spatial scales: Varying spatial scales refer to the target object being of a different size or shape, which can confuse the algorithm, leading to errors.
Training and Tracking Speed: If the object is moving too fast or is too small, it can be difficult to track. Therefore, the tracking module has to be designed to track, identify, and localize objects in a matter of seconds.
Part 4. Stages Of The Object Tracking Process
After the introduction of object tracking technically, let’s learn about its mechanism of it from two sides: periods of the working process and the way it tracks.
1. Stages Of The Object Tracking Process
Following are the stages of the Object Tracking process:
Target Initialization
Target initialization is the first step in Object Tracking and involves defining the targets or objects of interest and drawing a bounding box around them in the initial frame. After that, the tracker has to detect the position of the object in the frame while drawing the bounding box.
Appearance Modeling
Appearance modeling is important for understanding how an object will look under different circumstances. If the object being tracked changes appearance due to different lighting, angle, or speed, the tracking algorithm may lose its information and the object itself. Therefore, it has to be conducted to let the algorithm detect the changes and distortion.
Motion Estimation
Motion estimation entails the capacity of the model to anticipate an object’s future position with precision.
Target Positioning
Motion estimation is a process of approximating the most likely region where an object could be present. After the object’s location is approximated, a visual model can be used to determine the target’s location more accurately.
2. Methods Of Object Tracking
Here’re some methods of Object Tracking:
OpenCV-Based Object Tracking
OpenCV Object Tracking method is widely used because it offers several built-in functions designed specifically for this purpose, such as GOTURN, MIL, MediandFlow, and CSRT. The tracker type you select will depend on your specific application design. Each tracker has its pros and cons, so there is not a single type of tracker ideal for all applications.
MDNet
Multi-Domain Convolutional Neural Network Tracker is a convolutional neural-based visual tracker and has won the VOT2015 challenge. Moreover, it is composed of domain-specific layers, branches, and multiple shared layers.
The MDNetT tracker is a deep neural network that is trained on numerous Object Tracking datasets. The tracker is designed to work in multiple domains, including video, text, and images.
DeepSort
DeepSort algorithm can track objects in real-time and uses YOLO v3 to compute the bounding boxes around the objects in a frame.
DeepSort uses Kalman filter from Simple Online and Realtime Tracking algorithm and an identification model, ReID to interlink bounding boxes and object tracks.
ROLO
ROLO is a novel Object Tracking method that uses recurrent neural networks (RNNs) to learn object-specific Spatio-temporal representations. This method works with YOLO, an object detection algorithm, and an LTSM for determining the trajectory of an object.
Part 5. The powerful backup: OpenCV
We have demonstrated how powerful OpenCV Tracking is and how it works. However, do you wonder what OpenCV is? How it supports the tracking goals being achieved? In this part, we will focus on OpenCV and help you better understand the the underlying mechanisms.
1. What Is OpenCV?
OpenCV is a powerful library that allows you to perform image processing, deep learning, machine learning, and computer vision tasks on live video feeds. Moreover, it can be used to detect objects, track their movements, and recognize faces.
It can help process the data that have videos and images and has been used in various applications, such as object recognition and detection, autonomous cars, robots, medical image analysis, automated surveillance, and anomaly detection.
2. The Pre-Built Algorithms OpenCV Offers For Object Tracking
There are 8 pre-built algorithms that OpenCV offers for Objects Tracking. All of them have their uniquility and here we will present their pros and cons for your better understadning.
| Tracker | Pros | Cons |
|---|---|---|
| BOOSTING Tracker | Track objects accurately. | Relatively slow. Unable to stop when an object is lost. |
| MIL Tracker | Strong resistance to noise. Gives accurate results. | Low speed. Unable to stop tracking once the object is lost. |
| KCF Tracker | High speed and accuracy. Stops tracking when the object is lost. | Inability to continue tracking objects once lost. |
| TLD Tracker | Resistance to overlapping and object scaling. | Unstable in object detection and tracking. Constantly loses object. |
| MEDIANFLOW Tracker | High accuracy and speed. Accurate in determining the object’s loss. | Loses object quickly due to high speed. |
| GOTURN Tracker | Shows resistance to obstructions and noise. | If the speed of an object is high, it shifts to another object. |
| MOSSE Tracker | Able to continue tracking after the object is lost. High speed. | Loses object easily if very high speed. |
| CSRT Tracker | Good resistance to overlapping. High accuracy. | Low speed. Unstable when an object is lost. |
3. Implementation In Python And OpenCV
Now, after theoretical explanation of OpenCV and OpenCV Tracking, let’s learn Object Tracking OpenCV Python with coding and our simple and step-by-step instructions:
Install The Dependencies
Install the pycharm app on your PC, and launch it. Create a new project and go to Terminal. Install the opencv-contrib-python package by pasting the following command into the Terminal.
Set Up the Trackers
Now, create a Jupyter-notebook and set up the trackers with this code:
Tasks:
- cv2. version returns the OpenCV library version number.
- Save the name of the eight trackers.
- Check the list for the version you are working on and create a tracker object based on the number.
Capture The Video Input
For capturing the video input, write the following lines of code:
Tasks:
- Use the VideoCapture class to capture a video via the webcam or get a saved one from your PC.
- In VideoCapture - line 2, give the path to your video.
- Comment on the second line to use the webcam for tracking and uncomment the third one.
Creating The Bounding Box And Initializing The Tracker
Define an initial random bounding box or select the choices for the object you want to track with the following code:
Start The Tracker And Check The Output
Finally, write the below code lines to start the tracker:
Tasks
- Read each video frame.
- Start the timer and, through the tracker, determine the trajectory of the object.
- Use the trajectory to draw the bounding box.
- The program will start tracking. Afterward, press the space bar to stop tracking.
Video – Object Tracking with Opencv and Python
Conclusion
In this article, we’ve discussed Object Tracking in detail and how it compares with Object Detection. Furthermore, we explored the methods used for tracking objects and provided complete guidance on the OpenCV Tracking method and its built-in functionalities.
Hopefully, you find this guide helpful, and you can now track objects in real-time without any issues.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Create a Brand Video to Make Your Business Shine
Brand Video Maker - Wondershare Filmora
Provide abundant video effects - A creative video editor
Powerful color correction and grading
Detailed tutorials provided by the official channel
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
Create a Brand Video to Make Your Business Shine
Did you know that 8 out of 10 people go ahead and purchase a product just by watching brand videos?
I’m sure you are looking for similar success when it comes to your brand video.
But you can’t just compel the audience by making any video!
- It has to be entertaining and inspirational.
- It has to be innovative.
- It needs to have something that grabs the audience’s attention.
And, with all this, it should also successfully share your brand’s core values.
So, how do you create such a video?
It’s not about simply whipping out a camera and pressing the record button. A lot of thought is involved in creating a brand video, but most importantly, you need a high-quality video editor to refine your video and make it more fun, entertaining, and innovative - A video editor like Wondershare Filmora.
And that’s what this article is about - How to use the various basic and advanced editing tools in Filmora to create a brand video that makes a difference!
But first, let’s have a look at…
Wondershare Filmora’s Brand Video
What’s so special about it, you ask?
For starters, it fits right into the criteria we mentioned above. It’s innovative, entertaining, vibrant, and fun and showcases all the features of Filmora 11.
Here, see for yourself…
From all the new effects to the AR sticker themes and other video editing features like speed ramping, masking, and green screen effect, the video successfully lets the audience know how creative they can get with Filmora.
But did you see that they didn’t put the features out there just like that! They actually used all the basic and advanced video editing features in the video to give us an idea of what it looks like when put in action.
And the video quality, the content, and the flow of the video speak for themselves.
I mean, I watched the video all the way to the end without getting bored for even a single second. And, being a video editor, I might as well get Filmora 11 after watching the highly compelling video!
Now, if you’re also wow-ed by the video and would like to create a similar one, here are some tips on making a successful brand video using Wondershare Filmora.
Tips to Make a Compelling Brand Video
Like I said earlier, making a video is not simply about getting out your camera and starting recording. Many aspects need to be considered for your video to make the desired impact.
Therefore, here are some tips that might come in handy when making your brand video:
1. Define Your Objective and Audience
The very first thing that you need to think about before starting work on your brand video is its objective and audience.
What are you trying to achieve from the video? Do you want to create brand awareness, or do you wish to promote a certain product?
Secondly, who’s your target audience? Is your video projected toward people who have no idea who you and your company are? Or are you addressing an existing customer base? Also, are the audience kids or adults? Because you certainly can’t make a video with cartoon characters for an audience who’s looking for something calm and relaxing, and vice versa.
Once you have your objective and audience sorted, it’s time to get busy!
2. Video Scripting
Based on what you’re trying to achieve from your brand video and the target audience, you can decide on the video’s script. This includes the content, the length, and the editing requirements.
Let’s take your video’s content, for instance:
- If you’re creating a video for an audience that doesn’t know you, you’ll have to start from the basics, explaining who you are, what you do, and the services you offer.
- If you’re trying to create a video that tells your brand’s story, you can either keep it inspirational or you could create fun content that will be remembered for years to come!
- If you’re creating something for the kids, you need to keep it short yet interesting, with many effects that help in grabbing their attention.
Once you have decided what to add to the video, how long it will be, and what its content will be like, you can finally record your video!
3. Video Recording
Now, for many people, recording simply means hitting the record button.
Yes, that might work for vlogs, but when it comes to making a brand video, you need to really put in effort when recording.
For instance, you should have all the video clips and images you want to include in the video at hand. And they should resonate with your brand voice and match with each other as well.
If we take Wondershare Filmora’s brand video as an example, you can see that the whole video has a vibrant and warm feel to it, which can be seen throughout. It’s not that one clip is darker and the other is lighter; the whole thing sort of blends into each other.
That’s what you should take care of when recording your video. Make sure the background, hues, and overall feel of the video clips and images match each other.
4. Using Your Brand Colors and Logo
Another thing that you should keep in mind when recording is to incorporate your brand colors in the video and throw in your logo. For instance, if your brand colors are red and green, make sure to use them in the text in the video. However, if you’re not using text, you can use the colors in the video frame by having a wall or something in the background of the same colors.
As for the logo, it can be placed anywhere in the video so that the audience learns to recognize it.
But why is using your brand colors and logo so important?
Because your brand colors and logo represent your brand and become its identity in the long run. For example, yellow and red are McDonald’s brand colors and its logo, the yellow ‘M’ in arch form, is recognizable even from a distance.
5. Video Editing
Now comes the most important part of making a brand video: The editing! The part where you refine your video and add final touches to it. If you’ve got a stellar video editing software like Wondershare Filmora, it can do wonders for your video.
Wondershare Filmora at a Glance
Wondershare Filmora has plenty of basic and advanced video editing features to add that wow factor to your video. It can turn a plain boring video into something fun, exciting, and watch-worthy.
For example, the motion tracking feature lets you add an object that follows a certain movement in the video. Then we have the AR stickers that help enhance emotions and add personality to your video. Also, the green screen feature lets you add amazing background to your video to give the desired effect.
Filmora also has many video effects, templates, speed ramping, masking, auto beat sync, voice recording, and other features that can really take your brand video to the next level.
I’m sure you now have the hang of how to make a brand video that makes your business pop. But, you still might be confused about how to make the most of these features using Wondershare Filmora.
Therefore, here are some helpful tips on using these features to make an effective brand video that creates brand awareness and drives sales!
Creative Ideas to Make Brand Videos Using Filmora
If you’re up for making a video just like the video we shared earlier, you’ll need to download Wondershare Filmora from the website. And, once you’re through with this guide, nothing can stop you from making a brand video that sells!
With that sorted, here are some valuable tips and ideas to help you along the way:
1. Level Up Your Motion Tracking
As we mentioned earlier, motion tracking means tracking the movement of an object in the video and then applying the same movement to a newly added object, like text, image, logo, or any clipart.
But that’s quite a common practice, right? I mean, every video editor out there is doing it!
However, there are some ways in which you can get creative with the motion tracking feature using Filmora.
Like…
Using Motion-Tracked Texts
While the text in a video looks pretty good itself, you can make it even more impressive by motion tracking it.
For example:
- Attach a piece of text to your introductory title. If there’s a logo or brand name in the introduction, you can add a tagline, a website address, or your Instagram or Twitter handle to it.
- If you want to create a context for the audience, add motion-tracked captions in your brand video. This means the captions move with the movement of the subject. It looks stylish, gives relevant information, and helps tell your brand’s story without any narration.
This Fitbit commercial would be an excellent example of motion-tracked captions:
- If your video has an introductory scene where the frame is moving from one side to the other, you can motion-track the credits so that they move along with the scene and disappear gradually instead of dedicating a single clip to the credits.
- Highlighting important aspects in a video, like places or names of objects with motion-tracked text, can make your video truly amazing and fun to watch. This would be quite essential if you’re making a video for the real estate or travel business.
Here’s an example:
Hence, when working with Filmora, you can do plenty with the motion tracking feature to make a truly amazing video.
2. Add a Fun Factor with AR Stickers
Now that you know how to use the motion tracking feature in Filmora, let me tell you a secret!
If you incorporate face-tracking AR stickers into your video, you can succeed in creating a brand video that will have the audience glued to the screen!
The purpose of adding AR stickers to your videos is to emphasize reactions, portray enhanced emotions, and add an element of fun. This feature works best if you’re creating a brand video projected toward kids.
So, how can you make the most of these AR stickers?
Create Multiple Characters
If you don’t have people to play different characters, don’t fret! With the AR sticker effect, you can create multiple characters for your video.
For example:
If your video has 3 animal characters, you can use AR stickers depicting a panda, cat, and bunny to show the different characters. Similarly, you can add the sticker with glasses to show a nerdy character. Or, if you’re really getting into the story-telling mode, you can use the pirate sticker to show a pirate.
Magnify Emotions
Sometimes it gets challenging to portray a certain emotion in your video. This is where AR stickers come to the rescue!
If you want to show someone in love, you can use the heart-eyes effect. Or, if you want to show that someone is being good, you can use the angel sticker to put a halo on their head.
There are many options! You just have to use your creative cells and conjure up something that’s unique and stands out from the rest.
3. Ace Your Shoot with the Green Screen Effect
A green-screen effect is quite important when it comes to making an exceptional brand video. It has been used in almost all blockbuster movies, and if you’re looking to make a video of a similar level, we’ve got some tried and tested tips to use the green screen effect to its fullest!
Make Sure the Lighting is Even
When it comes to a green screen, the lighting plays an important part. Make sure the green screen is one shade of green, and the lighting on the screen is even. If parts of the green screen are darker than the rest, the chroma key effect won’t be able to distinguish the different shades.
Contrasting Colors
Make sure the subject in the video isn’t wearing any green clothing, or there aren’t many green objects around, as they might disappear when you apply the green screen effect.
Prevent Motion Blur with High Shutter Speed
When shooting with a green screen background, make sure you keep the shutter speed high to avoid motion blur. Ideally, it should be 2x your frame rate for optimum results. But, at the same time, it shouldn’t be too high, as it can lead to a change in video exposure.
If you keep these tips in mind when shooting a video, you can easily use the chroma key effect in Wondershare Filmora to add your desired background and create an outstanding video.
4. Be Innovative with Effects
A video without effects is as bland as water! So, make your video innovative with the impressive variety of effects available in Wondershare Filmora.
But you can’t just add effects to your video like that! You need to understand when and where to use a certain effect properly.
For example:
Tell Your Story With Split Screen Effect
If you’re telling your brand story from the perspective of different individuals, using the split-screen effect is recommended. You can also use this effect to showcase how one thing is related to another in a cause-and-effect way.
Take this Lexus commercial, for example:
It shows the view from inside the car and from a viewer’s perspective.
Emphasize with Pan and Zoom Effect
As the topic of concern of this article is brand videos, the pan and zoom is an ideal effect for it.
You can easily emphasize its importance and give off an emotional storytelling vibe by zooming in on a person’s face or any other object in the frame. You can also use pan and zoom to add a transition to your video. Here’s an example:
Add Thrill with Transitions
To move from one shot to another, it’s important to add a transition effect in between. You can add different transition styles to link the shots with one another, for instance, the match cut transition to match scenes that are not otherwise linked visually. Or the whip pan transition, which involves a quick rotation of the camera’s axis to give the impression that the scene was shot in one take, although it is two separate clips.
Take Wondershare Filmora’s brand video, for example. You can see how seamlessly it moves from one effect to another. It adds value and makes the video fun to watch.
With the variety of transitions in Filmora’s library, you can add all the effects discussed above to your video for stunning results.
You’ve added motion tracking, used AR stickers, created a mystical background with the green screen effect, and gone innovative with effects. Now, it’s time to wrap up this article with…
5. Energize Your Videos with Speed Ramping
Did you know that speed ramping can actually improve your videos tenfold? Speeding up and slowing down the footage at certain points can have a significant impact. For example, the bullet dodge scene in “Matrix” wouldn’t have been so famous if it wasn’t for the slo-mo effect!
You can’t just randomly add speed ramps to your video. There has to be a purpose behind it! Do you want to emphasize something? Do you want to show a transition? Regardless, you need to time your speed ramping properly.
And here are a few tips for it!
Use Slo-Mo For Action Sequences
If your video has an amazing action scene in it, slow down the speed at that point to emphasize the action and movement. For example, a karate kick in slow motion very clearly shows us how the move is actually performed.
Don’t Use Slo-Mo For Too Long
Another tip is to use the slow-mo only for a few seconds to emphasize something. If you prolong it, it won’t have the desired impact and might even cause the audience to lose focus.
Speed Up Footage for Long Processes
If your video shows a long process, like a time-lapse, it is the perfect time to speed up the footage. Not only do long shots lose the viewer’s attention, but they can also get boring too. A sped up footage on the other hand makes your video aesthetically pleasing and entertaining.
Add Music
Using music in videos is quite a common practice; however, it becomes quite exciting if you speed ramp your video according to the music. For example, time the slo-mo effect with the more silent or riverbed parts of the music, and speed it up when the crescendo comes.
You can do this easily with the auto beat-sync feature in Filmora that matches the music with the footage.
How’s that for a thrilling video?
Speed Ramp for Transitions
Here’s a bonus tip! Use speed ramping at the end of one clip and the beginning of the next one to create a seamless flow between the two. It’ll also give a transition effect and make your brand video look professional.
So you see, you have ample options to add a touch of creativity to your brand videos. The key is to use a good video editor and the right video editing tools.
Wrapping Up
Shooting a brand video is easy, and it’s even easier to edit it. All you need is to let your creativity flow!
With Wondershare Filmora 11’s new and advanced editing features, making watch-worthy brand videos that give out the desired message and compel the audience to take some action has never been easier!
And, with the useful video editing tips that we have shared, you are just a click away from taking your business to new heights!
So, if you also want to create a video successfully, just like Filmora’s brand video, follow our tips, use the tricks, and edit away!
The Power of Music in Videos
No video is complete without suitable audio. Adding audio to a video is not that difficult, but choosing the right audio can be a hassle. You want something that captures the ears of the audience but, at the same time, compliments your video. The best way to do this is by adding music to your videos with Wondershare Filmora .
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
The following passage will guide you through everything you must consider while choosing music for your videos. But first, we’ll show you how easy it is to alter your video with music using Wondershare Filmora.
How different types of music affect your videos
You can easily change the viewer’s perception using different music, even with the same visuals. The right song will elevate your video to another level and assist in relaying your feelings and emotions to the viewers. The following examples will illustrate how changing the audio changes the impression of the video.
Example #1
Let’s say you have a video of someone walking through the woods. Now without music audio, your video will be boring. You can quickly fix this by adding an upbeat song to make your video more energetic.
Using the same visuals, you can add a more tense and dramatic song, like from a horror movie. You have successfully changed the entire vibe of the same video from “inspiring” to “sinister.” It proves the importance of the balance between audio and visuals.
Example #2
For a better understanding, let’s look at a movie scene we all know and love. Take the entrance scene from Avengers: Endgame. The music used by the producer aims to excite the audience while building up the hype for the upcoming battle. However, if we change the audio of this scene, we end up with a completely different set of emotions that might not go too well with the shot.
Now that we’ve seen how crucial audio can be in a video, let’s see how to choose the best music audio for your video.
Tip #1: Identify the mood
As we’ve demonstrated before, the audio can change the entire mood of the video. The right music for any video will be the one that compliments the spirit of the visuals and relays the emotions the producer intended.
Rewatch your recorded clips until you know the mood portrayed by the visuals. Select music that matches the spirit of your visuals. For example, you would use different music for a sunny day compared to a cloudy day. Once you’ve figured out the mood and understand the emotions you want to elicit, search for audio that achieves this and balances out your visuals.
Tip #2: Video and music style
We’ve already established that different styles of music complement other types of videos. So, keep the type of your video in consideration. For example, is your video fast-paced and full of action, or is it more serious in nature, like an interview or documentary?
Once you have music that matches your video style, check the audio wave. The four most common patterns are steady, ascending, descending, or furious. The audio wave will help you select the visuals that best match that audio.
For example, if you’re using audio with an ascending audio wave, you would use visuals that build up with the audio. The beat drop will signal the transition to reveal a powerful shot.
Tip #3: Don’t force the music
As emphasized before, your music should match your video. We all have a favorite music genre, but sometimes that may not go well with our visuals. For example, you love country music but have a video about the nightlife in the city. Using country music in a video about the town does not match well and will confuse your audience.
To get music that best suits our video, we must be open and explore all music genres. You’ll see how easy it is to scout a song that fits perfectly with your visuals. The easiest way is to choose a song that gives out the same emotions as intended by the visuals.
Final Words
Now, you clearly understand the importance of music in videos. The right music can uplift your video into a viral sensation, while the wrong music track will turn your video into a catastrophe. Remember to review the legalities of copyright and infringement before using any music in your videos to avoid legal issues. Make sure you have permission to use the music or use royalty-free music.
Share this article with your friends and family interested in making stunning videos with perfect music audio. Comment below on your favorite scene from a movie or show where the music perfectly matched the visuals and left you with goosebumps.
Free Download For macOS 10.14 or later
The following passage will guide you through everything you must consider while choosing music for your videos. But first, we’ll show you how easy it is to alter your video with music using Wondershare Filmora.
How different types of music affect your videos
You can easily change the viewer’s perception using different music, even with the same visuals. The right song will elevate your video to another level and assist in relaying your feelings and emotions to the viewers. The following examples will illustrate how changing the audio changes the impression of the video.
Example #1
Let’s say you have a video of someone walking through the woods. Now without music audio, your video will be boring. You can quickly fix this by adding an upbeat song to make your video more energetic.
Using the same visuals, you can add a more tense and dramatic song, like from a horror movie. You have successfully changed the entire vibe of the same video from “inspiring” to “sinister.” It proves the importance of the balance between audio and visuals.
Example #2
For a better understanding, let’s look at a movie scene we all know and love. Take the entrance scene from Avengers: Endgame. The music used by the producer aims to excite the audience while building up the hype for the upcoming battle. However, if we change the audio of this scene, we end up with a completely different set of emotions that might not go too well with the shot.
Now that we’ve seen how crucial audio can be in a video, let’s see how to choose the best music audio for your video.
Tip #1: Identify the mood
As we’ve demonstrated before, the audio can change the entire mood of the video. The right music for any video will be the one that compliments the spirit of the visuals and relays the emotions the producer intended.
Rewatch your recorded clips until you know the mood portrayed by the visuals. Select music that matches the spirit of your visuals. For example, you would use different music for a sunny day compared to a cloudy day. Once you’ve figured out the mood and understand the emotions you want to elicit, search for audio that achieves this and balances out your visuals.
Tip #2: Video and music style
We’ve already established that different styles of music complement other types of videos. So, keep the type of your video in consideration. For example, is your video fast-paced and full of action, or is it more serious in nature, like an interview or documentary?
Once you have music that matches your video style, check the audio wave. The four most common patterns are steady, ascending, descending, or furious. The audio wave will help you select the visuals that best match that audio.
For example, if you’re using audio with an ascending audio wave, you would use visuals that build up with the audio. The beat drop will signal the transition to reveal a powerful shot.
Tip #3: Don’t force the music
As emphasized before, your music should match your video. We all have a favorite music genre, but sometimes that may not go well with our visuals. For example, you love country music but have a video about the nightlife in the city. Using country music in a video about the town does not match well and will confuse your audience.
To get music that best suits our video, we must be open and explore all music genres. You’ll see how easy it is to scout a song that fits perfectly with your visuals. The easiest way is to choose a song that gives out the same emotions as intended by the visuals.
Final Words
Now, you clearly understand the importance of music in videos. The right music can uplift your video into a viral sensation, while the wrong music track will turn your video into a catastrophe. Remember to review the legalities of copyright and infringement before using any music in your videos to avoid legal issues. Make sure you have permission to use the music or use royalty-free music.
Share this article with your friends and family interested in making stunning videos with perfect music audio. Comment below on your favorite scene from a movie or show where the music perfectly matched the visuals and left you with goosebumps.
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- Title: Updated In 2024, How to Make Glitch Effect with Filmora
- Author: Morgan
- Created at : 2024-04-24 01:02:47
- Updated at : 2024-04-25 01:02:47
- Link: https://ai-video-editing.techidaily.com/updated-in-2024-how-to-make-glitch-effect-with-filmora/
- License: This work is licensed under CC BY-NC-SA 4.0.
