Speed Control Is Frequently Used in Video Editing. By Speed up or Slow Down the Video Speed, You Can Achieve Different Visual Results. This Article Will Show You How to Control the Speed of a Video

Speed doesn’t course at the same level for everyone. You can change momentum. You can slow it down and speed it up to convey a particular mood. In this article, you will learn how and when to control the speed of the video and its importance.

Importance of Speeding up/Slowing Down Your video?

Speeding up or slowing it down, known as slow or fast motion, can make your video faster or slower than its actual speed, called speed ramping. Overall, adjusting the speed of video clips can enhance the video’s visual effects, especially if you want to convey a particular mood to the audience. Speeding up your video may create a comical and dramatic impact, while slowing down your video can give viewers a time-lapse feel or an emotional mood.

This video speed controlling software can instantly speed up video up to 50x times. On the contrary, you can also slow down the video up to 0.1x, which means a one-minute video will run for 10 minutes.

How important is this Feature? The technique plays an essential role in adjusting the video’s speed. You will appreciate this technique once you’ve started editing your video. At first, controlling the speed of your video without music will give you a plain or bare impression. Based on my experience, I cannot quickly identify which video part needs to control the speed. Still, once you’ve added music at the start, you can quickly determine when and where you should maintain the momentum based on the beat of the music.

How to Speed up/Slow down a Video?

Nowadays, most video editing software offers an effortless way of giving special cinematic effects through speed ramping? Speed ramping is an approach to adjusting the clip’s speed to send the message across and provide the audience with an element of confusion. Since speed ramp is a gradual increase in the acceleration or deceleration of a video clip, reasons to slow down or speed up video vary from merely decorative to practical, but whatever your reasons, speed effects can add some production value to your projects.

This article gives you a guide on how to slow down or speed up video on your video editing software, for example, using Wondershare Filmora on your device.

In this tutorial, you will learn how to change the speed of your video using Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Open your Video editing software

Launch Wondershare Filmora from your system and select New Project.

Import the selected videos and open them in the program to enhance the speed and duration of the video. The video can also be dragged and dropped to the interface.

Drag the selected video clip on Timeline Panel. You can click the + button or drag the video.

Step2 Change the Speed of your video

In Wondershare Filmora there are two available features you can use, first is using the Uniform Speed Feature.

Uniform Speed - Uniform Speed feature in Filmora is used to change the speed of your video or audio clips. Compared to Speed Ramping function, Uniform speed will change the whole clip’s speed evenly, instead of parts of your clips. How to use this Feature?

Using the Uniform Speed

1. After adding the video on your timeline, drag the play head line and choose where will the uniform speed start.

1. Right-click on the video or audio clip, or go to Speed>Uniform Speed then choose Uniform Speed.

1. Uniform Speed window will pop up then adjust the slider to your desired speed. Click ok once you’re done.

1. You can observe that the video from where you set your playback has indicator of how fast does the video will play which is 6.50x.

1. You can also revert back or customize the set Uniform Speed by clicking the arrow down on the Uniform Speed Indicator or click the Speed button on the left side of the screen. There are also options whether you want to set the speed to slow, fast and normal.

Speed ramping - In Filmora, you can choose to change speed uniformly or speedily. To change the rate of the video or audio clip speed, you need to use the Filmora Speed Ramping feature.

In the Speed Ramping panel, you can customize the speed or select the speed preset such as Montage, Hero Moment, Bullet Time, Jumper, Flash in, and Flash out. You can choose the Preset speed ramps.

Evenly change the speed of the video clip to match another clip. Much software available will give you the option to speed ramp.

The importance of speed controls Having control over the speed of your motors and machinery is vital for you to get the full potential of your tools. Giving yourself complete speed control will ensure you experience little to no tool chatter and a perfect machined finish every time.

Playing with speed controls can help displeasure interest and guide focus when editing your video. You might have used slow motion to overemphasize a scene, or maybe you’ve sped up a clip to create a time-lapse—but have you tried to speed ramping?

If you want to add cinematic to your video. The speed ramp effect describes a smooth transition between speeds, resulting in a video that dips in and out of slow-mo. and high-speed playback. You can ramp up, down, or do a mix of both for multiple speed adjustments throughout a video!

Visualize you’re trying to bring a simple pan shot of a product to life, energize the transitions in your latest travel video, emphasize the beat drop in a music video, or keep eyes affix to your content.

Speed ramping can give your video. style. It can help you do anything from excitement up B-roll to infuse otherwise unremarkable footage with personality.

Proper timing and speed make videos more useful and spectacular. You can enable slow motion to add enthusiasm to dramatics or speed up a video to spur the action. No matter your idea, you can fulfill it with some video editing software.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Step1 Open your Video editing software

Launch Wondershare Filmora from your system and select New Project.

Import the selected videos and open them in the program to enhance the speed and duration of the video. The video can also be dragged and dropped to the interface.

Drag the selected video clip on Timeline Panel. You can click the + button or drag the video.

Step2 Change the Speed of your video

In Wondershare Filmora there are two available features you can use, first is using the Uniform Speed Feature.

Uniform Speed - Uniform Speed feature in Filmora is used to change the speed of your video or audio clips. Compared to Speed Ramping function, Uniform speed will change the whole clip’s speed evenly, instead of parts of your clips. How to use this Feature?

Using the Uniform Speed

1. After adding the video on your timeline, drag the play head line and choose where will the uniform speed start.

1. Right-click on the video or audio clip, or go to Speed>Uniform Speed then choose Uniform Speed.

1. Uniform Speed window will pop up then adjust the slider to your desired speed. Click ok once you’re done.

1. You can observe that the video from where you set your playback has indicator of how fast does the video will play which is 6.50x.

1. You can also revert back or customize the set Uniform Speed by clicking the arrow down on the Uniform Speed Indicator or click the Speed button on the left side of the screen. There are also options whether you want to set the speed to slow, fast and normal.

Speed ramping - In Filmora, you can choose to change speed uniformly or speedily. To change the rate of the video or audio clip speed, you need to use the Filmora Speed Ramping feature.

In the Speed Ramping panel, you can customize the speed or select the speed preset such as Montage, Hero Moment, Bullet Time, Jumper, Flash in, and Flash out. You can choose the Preset speed ramps.

Evenly change the speed of the video clip to match another clip. Much software available will give you the option to speed ramp.

The importance of speed controls Having control over the speed of your motors and machinery is vital for you to get the full potential of your tools. Giving yourself complete speed control will ensure you experience little to no tool chatter and a perfect machined finish every time.

Playing with speed controls can help displeasure interest and guide focus when editing your video. You might have used slow motion to overemphasize a scene, or maybe you’ve sped up a clip to create a time-lapse—but have you tried to speed ramping?

If you want to add cinematic to your video. The speed ramp effect describes a smooth transition between speeds, resulting in a video that dips in and out of slow-mo. and high-speed playback. You can ramp up, down, or do a mix of both for multiple speed adjustments throughout a video!

Visualize you’re trying to bring a simple pan shot of a product to life, energize the transitions in your latest travel video, emphasize the beat drop in a music video, or keep eyes affix to your content.

Speed ramping can give your video. style. It can help you do anything from excitement up B-roll to infuse otherwise unremarkable footage with personality.

Proper timing and speed make videos more useful and spectacular. You can enable slow motion to add enthusiasm to dramatics or speed up a video to spur the action. No matter your idea, you can fulfill it with some video editing software.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

A Complete Guide to the Best Brand Story Videos

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Add Filter to Video in Premiere Pro?

When it comes to editing recorded videos like professionals, Adobe Premiere Pro is the most preferred video editor. Editing a video consists of trimming video clips, merging them, adding transitions and video effects, as well as inserting texts and overlays. Another important aspect of video editing is adding filters to your video to enhance the video quality.

Video filters are widely used in the editing phase to correct the color and light imbalances and set the mood for a particular scene so that the audience can reach the desired state of emotion. Premiere Pro has a wide range of preset filters that you can add to your videos to enhance them like never before. We will illustrate how to add filters on Premiere Pro and suggest an alternative way to add video filters for Windows and Mac users.

Part 1. Steps to Add Filter in Premiere Pro?

Premiere Pro comes with a wide range of present filters so that you can adjust the color grading for different scenes in your video. If you are new to using Premiere Pro and you are not a professional video editor, you could find its learning curve on the steeper side. However, you can add video filters in Premiere Pro instantly. Here are the steps on how to add a filter in Premiere Pro.

Step1Launch Premiere Pro on your computer. Go to File> Import to bring in the video clip that you want to edit. Move the video clip from Project panel into Timeline.

Step2Go to Effects tab from the top and open Lumetri Presets folder. You will find different categories of filters and effects such Cinematic, Desaturation, Style, Temperature and much more. Open up these categories and drag and drop any desired filter into the Timeline. The video filter will get applied to your video automatically.

Step3If you are looking for color grading, go to Color tab from the top. Go to Lumetri Color on the right side, go to Creative> Look > select any Preset filter present.

Step4Thereafter, you can adjust certain parameters like intensity, saturation, sharpen as per requirements. You can also go for Basic correction which acts like applying a filter to your videos.

Part 2. Alternative Way to Add Video Filters

If you find the steps on how to add colour filter in Premiere Pro difficult or the filters are not appealing to you, you can opt for an alternative. We recommend Wondershare Filmora as the best alternative to Premiere Pro to add video filters. Filmora comes with a super easy and intuitive and applying filter to your videos cannot get any easier.

The wide range of filters available on Filmora outshines Premiere Pro. Most importantly, trending filters are also available to make your videos follow the current trend on social media and video streaming sites. You can add multiple video filters to one video clip as per your preference. Here are the steps on how to add video filters on Filmora.

Step1Download and install Wondershare Filmora which is available for Windows and Mac users. Launch Filmora and click on New Project option.

Step2Drag and drop your video into Project Media folder and thereafter, into Timeline.

Step3Go Effects located at the top and go to Filters option from the left panel.

Step4Drag the desired filter into Timeline to apply to your video. You can set the duration of the video filter as per your preference. Play the video and click on Export button to save the edited video.

Part 3. Free Premiere Filter Presets to Use

Adobe Premiere Pro comes with a handful of video filters. However, you can add various free Premiere Pro filter presets and apply them to your video. Here is the list of the free Premiere Pro filter presets to use on your video.

Retro Preset Pack -

There is a craze to have retro filters on the video so that the video looks different and takes the audience back to the golden old days. This is a collection of filter presets where you can get different old-school styles. Starting from VHS filter effect to RGB split, there are ample filter presets to make your video look retro.

Cinematic LUT Pack -

There is no doubt that cinematic videos always look class apart from the rest of the videos and this is the perfect collection of video filters you need. Use these filters to deepen and sharpen colors and cut down brightness so that the video becomes eye-catching and eye-soothing. This is a must-have video filter you should have in Premiere Pro so that you can make regular videos look extraordinary.

Panoramic Transitions Pack -

Transitions are a part of video filters in Premiere Pro and if you want something different in transition effects, you should opt for Panoramic transitions. Starting from fish-eye effect to spinning effect, you can apply them when you move from one scene to another or one clip to another.

Free Animated Text Preset Pack -

Text is an important part of any video and you need video filter presets to apply to the textual part. Instead of the regular text filters, the animated text presets are extremely eye-catching. Starting from shake animations to bounce animations, 13 free animation titles can transform your video especially the part where texts are the main highlights.

Glitch Effects Pack -

If you make videos for social media or you make informational videos, glitch effects must be in your videos. You can get quick attention of your audience with glitch effects, make scene transitions, and add some comedy scenes. Your video will have some extra kick and look more interesting to watch.

Conclusion

If you are using Adobe Premiere Pro to edit your videos, adding filters to your videos could be quite common. We have illustrated how to add filter to video in Premiere Pro to enhance your video quality and outlook. We have also listed the must-have free Premiere Pro filter presents. If you are looking for an alternative to add video filters, we recommend Wondershare Filmora.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Demystifying the Vectorscope: A Comprehensive Guide for Premiere Pro Color Correction

Our eyes process colors differently. When two people look at the same picture, they may see different shades of colors. In post-production, Vectorscopes help to color grade and make sure you get your images exactly right. This means that you will process the exact color that you want across devices. Premiere Vectorscope is a great choice for anyone looking to correct and grade colors. Using Vectorscope Premiere allows you to get quantitative data about your image for a more accurate assessment of colors within the film. In this article, we explore what comprises Premiere Pro Vectorscope and how to use them in video editing.

Color Correction Editor An easy-to-use video editor helps you make color correction and color grading experience for videos!

Free Download Use Vectorscope in Filmora Try Color Correction

Part 1. Vectorscope: What is It and How to Read

Vectorscopes provide a great post-production way for color correction. It is video scope that provides greater data about the color properties of an image. Another way to look at it is that a Vectorscope is a circular graph, which monitors the following information of an image. By looking at it, you can measure saturation outward from the center while hue is measured in a circular pattern.

The Vectorscope contains markings indicating the degree of saturation and hue in an image. The distance of the markings from the center indicates how saturated the color is in your image. In simple terms, the further the markings, the more saturated the color. The two main options of Vectorscope are HLS and YUV. The HLS displays the hue, lightness, saturation, and signal information at a glance. On the other hand, the YUV mode contains several color boxes, giving accurate levels of hue and saturation.

Vectorscopes are useful to filmmakers and editors to ensure greater conformity in a film as they transition from one shot to the next. When the camera captures an image with too much saturation, using a Vectorscope helps to reduce the said saturation. This makes Vectorscope a useful feature for color correction and color grading. Color correction involves altering the colors of an image within a film to provide consistency and tone for the film. On the other hand, color grading is more like a supercharged version of color correction. It refers to altering a film so that it matches a tone or theme. Since the two, grading and correction are important, more video editing will use a combination of both.

How to Read a Vectorscope

Learning how to read a Vectorscope will make your video editing fun and easier. The best way is to view the Vectorscope in relation to the color wheel. When using Premiere Vectorscope, the colors are nicely labeled for anyone to understand. You only need to understand the primary colors of saturation and hue to accurately read a Vectorscope.

The hue color is the direction to which the marketer points. For instance, a marker pointing toward the boxes labeled “R” indicates that the hue is predominantly red. On the other hand, the saturation correlates to the length of the marker. The image is more saturated when the marker is furthest from the center of the wheel.

Keep note of the two boxes in each main color. The box that is close to the center indicates 75%, and you will normally avoid the marker extending beyond this first box. Any marketer that extends beyond this is known as non-broadcast safe or illegal colors. Although you may need to go beyond the first box in some projects for stylistic reasons, the general rule of thumb is to avoid that.

Without proper calibration, your images may end up looking too red or too blue. They will not look natural at all and will affect the overall quality of your video. Therefore, using the features within the vectorsope will help you color-grade your images to perfection.

Part 2. Vectorscope in Premiere Pro : A Brief Guide

Just like many other video editing software, Adobe Premiere Pro offers Vectorscope to help in post-production. The best way to look at Vectorscope in Premiere Pro is to use the Color Correction workspace. Once you have launched the software, Click Window, followed by Workspace, and then Color Correction. Access the reference monitor directly to deliver the program.

The reference monitor will first display composite video. Clicking on the setting icon allows you to access the panel and choose the video scope you want to use. Now, this is how you use the Vectorscope in Premiere Pro:

1. Reading a Vectorscope on Premiere Pro

A Vectorscope is similar to a color wheel. It displays colors in the same places as the wheel, with cyan to the bottom right and red to the top left. When you see a dot or line in the Vectorscope, you can tell it is giving you information about the color or chrominance of a shot. Essentially, this information is the hue (specific color) and the saturation (the strength of that hue).

As you examine the Vectorscope, you get to see how strong a particular color is by the length of the line from the center of the wheel. A longer line indicates that the color is more saturated. However, all Vectorscopes have small color targets. The Vectorscope points are lined with a drop-down used to read the scope. The default is set to 75%, which is a good limit for a typical broadcast system.

2. Adjusting Skin Tones

A commonly used feature of the Premier Pro Vectorscope is the Skin Tone Line. With this feature, you get the line on the scope between the Yellow and the Red sections at about 10.30 or 11 o’clock position.

The Vectorscope skin tone line represents the color of blood flowing through the skin. You can use this line to check the accuracy of skin tone color representation regardless of the ethnicity of the person you’re filming. In particular, video images are more accurate

The major problem is figuring out how to look at skin tones in a shot with many other colors. With the skin tons line in Premiere Pro, color correction becomes easy and quick. You only need to use a garbage matte, which is found under video effects then keying. Adjust the points so that they cover the skin of the person on the shot, then look at the Premiere Pro Vectorscope to see your end results.

Part 3. How to Use Vectorscope in Filmora : Step-by-Step Guide

The choice of video editing software can have an impact on how well you use your Vectorscopes. Wondershare Filmora is a great choice for anyone who wants to achieve great results with their videos. The versatile video editing software offers four types of video scopes, including the Vectorscope. This gives you more flexibility in video editing and achieving accurate results in color correction and grading. With the recent V13, you also get access to a range of AI features that make video editing quicker and easier.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Access Vectorscope on Filmora

Accessing Vectorscope in Filmora is straightforward. As part of the four available video scopes, Filmora has made it easy to use Vectorscope during video editing. Here is a step-by-step guide to follow:

Step 1Create a New Project on Filmora

Once you have downloaded and installed the Filmora software on your desktop, launch it and click Create a New Project.

Step 2Access Video Scopes

After starting a new project, head to the top right corner of the main interface. Click on the Video Scope button to launch the video scope bar on the preview screen.

Step 3Customize Video Scopes Layout Bar

Customizing the layout of the video scope bar allows you to have more freedom in using the feature. You have the option to choose from four layouts or expand the button to display the video scope’s name. The purpose of this step is to modify the display option of the video scopes, allowing you to have a clear view of what you are editing.

Step 4Manage the Vectorscope as Desired

On the preview screen, choose the Vectorscope option. This video scope allows you to define the skin tone indication for better color grading and correction.

Step 5Change Other Video Scopes

To achieve more accurate and better results, explore the other video scopes in the same window. View the color changes in your image through parade, histogram, and waveform video scopes. You can also change the color channels to view specific color changes across the video.

Conclusion

Vectorscopes are great for post-production color correction. Although lesser-known features to many people, they are widely used in video production. They ensure that the colors in your video are consistent across all clips or shots of your film. Since filming will often involve different shots and settings, we recommend using Wondershare Filmora for your video editing. It comes with an easy-to-use Vectorscope and other video scopes that help you achieve great results with color correction and grading.

Free Download Use Vectorscope in Filmora Try Color Correction

Part 1. Vectorscope: What is It and How to Read

Vectorscopes provide a great post-production way for color correction. It is video scope that provides greater data about the color properties of an image. Another way to look at it is that a Vectorscope is a circular graph, which monitors the following information of an image. By looking at it, you can measure saturation outward from the center while hue is measured in a circular pattern.

The Vectorscope contains markings indicating the degree of saturation and hue in an image. The distance of the markings from the center indicates how saturated the color is in your image. In simple terms, the further the markings, the more saturated the color. The two main options of Vectorscope are HLS and YUV. The HLS displays the hue, lightness, saturation, and signal information at a glance. On the other hand, the YUV mode contains several color boxes, giving accurate levels of hue and saturation.

Vectorscopes are useful to filmmakers and editors to ensure greater conformity in a film as they transition from one shot to the next. When the camera captures an image with too much saturation, using a Vectorscope helps to reduce the said saturation. This makes Vectorscope a useful feature for color correction and color grading. Color correction involves altering the colors of an image within a film to provide consistency and tone for the film. On the other hand, color grading is more like a supercharged version of color correction. It refers to altering a film so that it matches a tone or theme. Since the two, grading and correction are important, more video editing will use a combination of both.

How to Read a Vectorscope

Learning how to read a Vectorscope will make your video editing fun and easier. The best way is to view the Vectorscope in relation to the color wheel. When using Premiere Vectorscope, the colors are nicely labeled for anyone to understand. You only need to understand the primary colors of saturation and hue to accurately read a Vectorscope.

The hue color is the direction to which the marketer points. For instance, a marker pointing toward the boxes labeled “R” indicates that the hue is predominantly red. On the other hand, the saturation correlates to the length of the marker. The image is more saturated when the marker is furthest from the center of the wheel.

Keep note of the two boxes in each main color. The box that is close to the center indicates 75%, and you will normally avoid the marker extending beyond this first box. Any marketer that extends beyond this is known as non-broadcast safe or illegal colors. Although you may need to go beyond the first box in some projects for stylistic reasons, the general rule of thumb is to avoid that.

Without proper calibration, your images may end up looking too red or too blue. They will not look natural at all and will affect the overall quality of your video. Therefore, using the features within the vectorsope will help you color-grade your images to perfection.

Part 2. Vectorscope in Premiere Pro : A Brief Guide

Just like many other video editing software, Adobe Premiere Pro offers Vectorscope to help in post-production. The best way to look at Vectorscope in Premiere Pro is to use the Color Correction workspace. Once you have launched the software, Click Window, followed by Workspace, and then Color Correction. Access the reference monitor directly to deliver the program.

The reference monitor will first display composite video. Clicking on the setting icon allows you to access the panel and choose the video scope you want to use. Now, this is how you use the Vectorscope in Premiere Pro:

1. Reading a Vectorscope on Premiere Pro

A Vectorscope is similar to a color wheel. It displays colors in the same places as the wheel, with cyan to the bottom right and red to the top left. When you see a dot or line in the Vectorscope, you can tell it is giving you information about the color or chrominance of a shot. Essentially, this information is the hue (specific color) and the saturation (the strength of that hue).

As you examine the Vectorscope, you get to see how strong a particular color is by the length of the line from the center of the wheel. A longer line indicates that the color is more saturated. However, all Vectorscopes have small color targets. The Vectorscope points are lined with a drop-down used to read the scope. The default is set to 75%, which is a good limit for a typical broadcast system.

2. Adjusting Skin Tones

A commonly used feature of the Premier Pro Vectorscope is the Skin Tone Line. With this feature, you get the line on the scope between the Yellow and the Red sections at about 10.30 or 11 o’clock position.

The Vectorscope skin tone line represents the color of blood flowing through the skin. You can use this line to check the accuracy of skin tone color representation regardless of the ethnicity of the person you’re filming. In particular, video images are more accurate

The major problem is figuring out how to look at skin tones in a shot with many other colors. With the skin tons line in Premiere Pro, color correction becomes easy and quick. You only need to use a garbage matte, which is found under video effects then keying. Adjust the points so that they cover the skin of the person on the shot, then look at the Premiere Pro Vectorscope to see your end results.

Part 3. How to Use Vectorscope in Filmora : Step-by-Step Guide

The choice of video editing software can have an impact on how well you use your Vectorscopes. Wondershare Filmora is a great choice for anyone who wants to achieve great results with their videos. The versatile video editing software offers four types of video scopes, including the Vectorscope. This gives you more flexibility in video editing and achieving accurate results in color correction and grading. With the recent V13, you also get access to a range of AI features that make video editing quicker and easier.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Access Vectorscope on Filmora

Accessing Vectorscope in Filmora is straightforward. As part of the four available video scopes, Filmora has made it easy to use Vectorscope during video editing. Here is a step-by-step guide to follow:

Step 1Create a New Project on Filmora

Once you have downloaded and installed the Filmora software on your desktop, launch it and click Create a New Project.

Step 2Access Video Scopes

After starting a new project, head to the top right corner of the main interface. Click on the Video Scope button to launch the video scope bar on the preview screen.

Step 3Customize Video Scopes Layout Bar

Customizing the layout of the video scope bar allows you to have more freedom in using the feature. You have the option to choose from four layouts or expand the button to display the video scope’s name. The purpose of this step is to modify the display option of the video scopes, allowing you to have a clear view of what you are editing.

Step 4Manage the Vectorscope as Desired

On the preview screen, choose the Vectorscope option. This video scope allows you to define the skin tone indication for better color grading and correction.

Step 5Change Other Video Scopes

To achieve more accurate and better results, explore the other video scopes in the same window. View the color changes in your image through parade, histogram, and waveform video scopes. You can also change the color channels to view specific color changes across the video.

Conclusion

Vectorscopes are great for post-production color correction. Although lesser-known features to many people, they are widely used in video production. They ensure that the colors in your video are consistent across all clips or shots of your film. Since filming will often involve different shots and settings, we recommend using Wondershare Filmora for your video editing. It comes with an easy-to-use Vectorscope and other video scopes that help you achieve great results with color correction and grading.

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