The Best Way To Color Grading & Color Correction in Filmora

As a post-production analysis of the filmed video, you might have noticed how the color contrast in a real VS reel. The colors do not appear bright and robust on a screen as in real life.

While there are numerous reasons for the dull, uninviting look- a basic edit could fix it quickly. One of the vital, if not the first, steps in the process is color grading and color correction. However, what exactly are color grading and color correction? And how can they help fix the color ratios and balance in a video?

This article covers everything you need to know about color grading and correction and a complete guide to adjusting cinematic colors with the best video editor, Wondershare Filmora. So, without much ado, let’s dig into it!

Part 1. Color Grading VS Color Correction

These terms have often been used interchangeably; people consider them synonymous. However, they are two different artistic phenomena to adjust the color scheme.

Since we will discuss them in detail later, here is a brief description. Put simply, color correcting is a corrective procedure, while color grading is a cinematic adjustment.

Color correction diverts the colors to a relatively neutral baseline achieving a unified look for all captured shots. On the other hand, color grading is inclined more toward a creative look aimed at balancing colors that reflect the emotion of the sequence.

These two work hand in hand to dramatically uplift the overall look of the sequence. Let’s delve deeper into these techniques and see how to use them.

Part 2. What Is Color Correction?

We will start with color correction- the first step in color editing. Even with a slight glance at the raw shots, you can notice how much the tones are messed up. The crude product is oversaturated with colors.

Color correction is about making the shots look as natural as possible. It brings the sequences to the neutral baseline to achieve a unified look.

For now, we need to ignore our creative and aesthetic preferences and focus entirely on exposure and white balance. The actual end goal is to keep the colors true to life.

However, color-correcting a video is challenging if you are a beginner. There needs to be more than just understanding the fundamentals; it requires cinematic and technical skills.

Here is the basic process for a clean, color-corrected shot, irrespective of the software you use.

Essential Steps for Color Correcting a Shot

1. Set the color profile

Different video formats (HDR, LOG, RAW, HLG, etc.) have different exposure content. Therefore, select a color profile that matches your video format for the best results before starting.

2. Adjust the saturation

It is the primary step of color correction. Often the exposure of raw content is high. Next, equalize the saturation for a natural look.

3. Fix the contrast

Contrast is the difference between the light and dark areas of the image. Pictures with a higher contrast are sharper and more detailed.

However, adjust the contrast during color correcting so that the dark areas are not crushed, and you preserve the details maximally.

4. Set the white balance

It is time to adjust the white balance with the saturation and contrast fixed. The colors will shift to orange and blue hues if it is maladjusted.

Use the color curves to ensure pure whites so all colors fall correctly in place.

5. Double-check individual color tones

The final step is a secondary checking of the individual colors. Double-check the skin tones so they match in each shot.

Make sure the skin tones match their natural hues for an authentic, unfiltered look.

It is a basic walkthrough for color-correcting. More steps can vary according to the professional demands of the video. However, as a beginner, this is the best process to follow.

Once we’ve corrected the color, it is time to move to the next and primary step- color grading.

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Part 3. What Is Color Grading?

After you set all the tones to the baseline, you can start with the creative process of color grading. In this case, you do not change the colors anymore. Instead, you make artistic choices to change the moods and emotions of that particular sequence. Color grading is about manipulating the colors and contrasts that intensify the visual tone and explain your story to the world.

Color correction can be enough if you want to keep the video realistic. However, color grading is essential if you want to imply emotions and feelings in your content. Following is an essential step-by-step guide to color grading.

Basic Steps of Color Grading

If you are a beginner, the color grading process can be tricky without expertise. Hence here are the basic steps of color grading a video.

1. Color correcting

Correcting the colors and balance will always be the first step before you can color-grade footage. Next, the video must be normalized and should seem natural before you intensify the overall look.

2. Match the colors

In the next step, we balance the contours between color-corrected footage and color grading. Then, you can use LUTs (Look Up Tables) to match the individual colors to the scheme.

3. Shot-to-shot matching

The next integral step is to match the colors between all the shots so we can achieve a unified look. The contrasting appearance of shots can make them look unprofessional and poorly cinematic.

4. Adjust the mood and emotions

A well-executed color grading can potentiate the emotions in a shot. Use your artistic choices and tools from editing software to imply the director’s feelings in the video.

5. Make the final adjustments

As the final opportunity, tweak hues and chroma to ensure the colors match your palette in each scene. But, again, do not overdo anything, and play with colors to nudge the moods in the shot.

If your footage is the cake, color grading is the cherry on top that enhances the final look. You can instantly evoke connotations and bring the audience to a different page with some professional color grading.

However, while color correcting and grading, there are a few things that you should take care of. Here is a list of some To-do’s and Not To-do’s in the post-production edit.

Part 4. Things To Consider About the Editing Environment

Before you begin color-grading or color-correcting, here are some essential things to consider that can dramatically improve the results.

1. Neutral editing environment

Funky neon lights or fluorescent lights in the background can dominate your vision. As compensation, you will be over-saturating your footage with colors.

Make sure to use only white, neutral light with a CRI (color rendering Index) of at least 90. It will decrease inconsistencies as much as possible.

2. Using might shifts/orange screen

People often activate night shifts or orange screens to protect their eyes from excessive strain. Resultantly, the screen appears dull and orange-y.

Since this alters the actual colors of the video, the results are undermined. So make sure to turn off all technologies that can sabotage the grading.

3. Control the light

It is necessary to control the amount of light that enters your working space area. Excessive light alters your color perception and hence obstructs achieving a balanced contour.

Ensure that the light does not directly falls on the screen or your eyes. You must maintain an adequate distance from the screen to see nuances as you grade.

After completing all the fundamentals of color correcting and color grading, let’s demonstrate how to do it in real-time.

Choosing good software can be chaos. There are plenty of options in the market with the best features, but we will be using Wondershare Filmora . Read on for a step-by-step guide on color correcting and grading.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 5. How To Color Correct and Color Grade A Video With Wondershare Filmora?

To color-correct and color-grade a video, we recommend using Wondershare Filmora , one of the finest video editing apps on the market. Equipped with various tools, Filmora allows professional color correction with a few quick steps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the super simple interface, the software is easy to use for beginners and professionals alike. In addition, Filmora offers extensive tools to manipulate colors and color grade your footage professionally. Here is how to color correct and color grade your video with Filmora post-production.

Step1Open Wondershare Filmora

Before we start, Install Wondersahare Filmora on your device. If you already have it downloaded, launch the software so we can begin.

Step2Color correcting the video

Drag and drop the video to the timeline from the Projects menu. Then, follow these steps to color-correct the video:

• Double-click on the video to open the editing panel. Four options are available: Video, Audio, Color, and Speed. Open the color tab.

• From the Basics menu, adjust the Exposure, Light Color, Contrast, White Balance, and Vibrance. Then, move the slider or add a LUT value to apply.

• Filmora offers a wide variety of 3D LUTs with mapped color spaces that project your preferences on the video with a single click. Select a pre-made LUT to apply to your video in the Preset tab. Or custom builds a Look Up Table and saves it for future use.

• Turn on the Color Match toggle and tap View Comparison to match your current video with a reference shot.

Step3Color grading the video

In the color editing panel, use the other two tabs, HSL and Curves, to create the aesthetics of your video.

• In the HSL panel, select a color from the seven colors of the rainbow. Then, set the hue, luminance, and saturation for each. Next, you can use the slider to nudge the colors or directly input a LUT value.

• The shadow areas are dark and crushed. To fix this, add the Curves effect to the video. Go to the Curves tab, choose a primary color, and move the curves to balance the color scheme.

Step4Save and export the file

Once you finish the final touches, save your footage to a local folder.

• Click the Export button. A pop-up screen will open.
• Select the File type. (MP4, WMV, GIF, etc.)
• Choose a local destination for the file.
• Click Export.

Conclusion

Hopefully, this post has given you a good understanding of the differences between color grading and color correction. But ultimately, it is all about your thought process and intuitions.

Filmora’s extensive collection of color editing tools makes color correction and grading a five-finger thing. You can also follow our guide to create some unique and professional-looking masterpieces. Turn on the artistic side and start creating mystical shots!

Try It Free Try It Free Learn More

Part 3. What Is Color Grading?

After you set all the tones to the baseline, you can start with the creative process of color grading. In this case, you do not change the colors anymore. Instead, you make artistic choices to change the moods and emotions of that particular sequence. Color grading is about manipulating the colors and contrasts that intensify the visual tone and explain your story to the world.

Color correction can be enough if you want to keep the video realistic. However, color grading is essential if you want to imply emotions and feelings in your content. Following is an essential step-by-step guide to color grading.

Basic Steps of Color Grading

If you are a beginner, the color grading process can be tricky without expertise. Hence here are the basic steps of color grading a video.

1. Color correcting

Correcting the colors and balance will always be the first step before you can color-grade footage. Next, the video must be normalized and should seem natural before you intensify the overall look.

2. Match the colors

In the next step, we balance the contours between color-corrected footage and color grading. Then, you can use LUTs (Look Up Tables) to match the individual colors to the scheme.

3. Shot-to-shot matching

The next integral step is to match the colors between all the shots so we can achieve a unified look. The contrasting appearance of shots can make them look unprofessional and poorly cinematic.

4. Adjust the mood and emotions

A well-executed color grading can potentiate the emotions in a shot. Use your artistic choices and tools from editing software to imply the director’s feelings in the video.

5. Make the final adjustments

As the final opportunity, tweak hues and chroma to ensure the colors match your palette in each scene. But, again, do not overdo anything, and play with colors to nudge the moods in the shot.

If your footage is the cake, color grading is the cherry on top that enhances the final look. You can instantly evoke connotations and bring the audience to a different page with some professional color grading.

However, while color correcting and grading, there are a few things that you should take care of. Here is a list of some To-do’s and Not To-do’s in the post-production edit.

Part 4. Things To Consider About the Editing Environment

Before you begin color-grading or color-correcting, here are some essential things to consider that can dramatically improve the results.

1. Neutral editing environment

Funky neon lights or fluorescent lights in the background can dominate your vision. As compensation, you will be over-saturating your footage with colors.

Make sure to use only white, neutral light with a CRI (color rendering Index) of at least 90. It will decrease inconsistencies as much as possible.

2. Using might shifts/orange screen

People often activate night shifts or orange screens to protect their eyes from excessive strain. Resultantly, the screen appears dull and orange-y.

Since this alters the actual colors of the video, the results are undermined. So make sure to turn off all technologies that can sabotage the grading.

3. Control the light

It is necessary to control the amount of light that enters your working space area. Excessive light alters your color perception and hence obstructs achieving a balanced contour.

Ensure that the light does not directly falls on the screen or your eyes. You must maintain an adequate distance from the screen to see nuances as you grade.

After completing all the fundamentals of color correcting and color grading, let’s demonstrate how to do it in real-time.

Choosing good software can be chaos. There are plenty of options in the market with the best features, but we will be using Wondershare Filmora . Read on for a step-by-step guide on color correcting and grading.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 5. How To Color Correct and Color Grade A Video With Wondershare Filmora?

To color-correct and color-grade a video, we recommend using Wondershare Filmora , one of the finest video editing apps on the market. Equipped with various tools, Filmora allows professional color correction with a few quick steps.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

With the super simple interface, the software is easy to use for beginners and professionals alike. In addition, Filmora offers extensive tools to manipulate colors and color grade your footage professionally. Here is how to color correct and color grade your video with Filmora post-production.

Step1Open Wondershare Filmora

Before we start, Install Wondersahare Filmora on your device. If you already have it downloaded, launch the software so we can begin.

Step2Color correcting the video

Drag and drop the video to the timeline from the Projects menu. Then, follow these steps to color-correct the video:

• Double-click on the video to open the editing panel. Four options are available: Video, Audio, Color, and Speed. Open the color tab.

• From the Basics menu, adjust the Exposure, Light Color, Contrast, White Balance, and Vibrance. Then, move the slider or add a LUT value to apply.

• Filmora offers a wide variety of 3D LUTs with mapped color spaces that project your preferences on the video with a single click. Select a pre-made LUT to apply to your video in the Preset tab. Or custom builds a Look Up Table and saves it for future use.

• Turn on the Color Match toggle and tap View Comparison to match your current video with a reference shot.

Step3Color grading the video

In the color editing panel, use the other two tabs, HSL and Curves, to create the aesthetics of your video.

• In the HSL panel, select a color from the seven colors of the rainbow. Then, set the hue, luminance, and saturation for each. Next, you can use the slider to nudge the colors or directly input a LUT value.

• The shadow areas are dark and crushed. To fix this, add the Curves effect to the video. Go to the Curves tab, choose a primary color, and move the curves to balance the color scheme.

Step4Save and export the file

Once you finish the final touches, save your footage to a local folder.

• Click the Export button. A pop-up screen will open.
• Select the File type. (MP4, WMV, GIF, etc.)
• Choose a local destination for the file.
• Click Export.

Conclusion

Hopefully, this post has given you a good understanding of the differences between color grading and color correction. But ultimately, it is all about your thought process and intuitions.

Filmora’s extensive collection of color editing tools makes color correction and grading a five-finger thing. You can also follow our guide to create some unique and professional-looking masterpieces. Turn on the artistic side and start creating mystical shots!

Change Background Color in After Effects

Adobe After Effects is a powerful video editor. After Effects is particularly popular for its special effects that you can add to your videos and blow the mind of your audience. In any video, the background plays a major role in enhancing the overall frame and scene. If you are planning to change background color After Effects or add special effects, you must shoot your video with a solid color background.

During the post-production phase, you can change the background uniformly to any color scheme or special effect as per the requirement of the scene. Since the learning curve for After Effects is slightly steeper, you should know the exact steps to change After Effects background color. We will explain the process in simple steps and provide you with an alternative way to change background color.

Part 1. How to change video BG color in After Effects?

After Effects is widely used for professionals to add animations and special effects to videos during video editing phase. Starting from editing social media videos and YouTube videos to short films and even movies, After Effects finds its application in every field of video editing. Changing background color in After Effects is super simple even though other video editing techniques could be slightly complex for beginners. Here are the steps on how to change background color in After Effects.

Step1 Open After Effects on your computer. Go to File> Import> File. Select the video file from your hard drive and it will appear under Project tab.

Step2 Drag and drop your video into Timeline. Select the video clip and right-click on Video Composition option located below Project tab.

Step3 From the menu, click on Composition Settings option. You can also use Ctrl + K(Windows) or Command + K(Mac) key combination to open Composition Settings directly.

Step4 On Composition Settings window, go to Background Color and set the color as per your preference. You can also use a color picker as well to select any color from the video directly.

Step5 Click on Ok to set the new background color. Depending on the transparency of your video scene or the transition effect such as fade in and out, the background color will be more prominent.

Part 2. Alternative way to change background color

The best alternative to After Effects is Wondershare Filmora as Filmora has a wide range of special effects and animations. Filmora is a professional video editor where you can perform all basic as well as advanced video editing work. Most importantly, Filmora comes with an intuitive user interface so that even amateurs can use it easily.

There are several ways you can change background color in your video. For example, you can remove background color even when you do not have a solid color. If your video has a solid color, you can change background color to any color or graphical element using Chroma key. Here are the steps to change background color in Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download and install Filmora and it is available for Windows and Mac. Launch Filmora and click on New Project.

Step2 Import your video under Project Media folder and drag and drop into Timeline.

Step3 Double-click on the video clip and go to Video tab and turn on Chroma Key option. Select the solid color present in the background of the video and click on Ok button.

Step4 You will see the background color of the video disappear. Go to Elements> Background and drag and drop any background into Timeline. Make sure it is placed below the video clip and extend the duration of the background color as per your requirements.

Step5 Finally, play the video and click on Export button to save the video.

Part 3. FAQs about Video Background Colors

1. How do I remove background color in After Effects?

Import your video clip with a solid background color and place it on Timeline. Go to Effect menu> Keying> Keylight option. In Effects window and under Keylight, you will see Screen Colour option. Click on the eyedropper icon and select the background color you want to remove.

2. How do I change a solid background in After Effects?

The steps for After Effects how to change background color solid involve removing the background color and adding a layer of solid color to replace the transparency of the video. Go to Layer> New> Solid. Under Solid Settings window, go to Color and select the desired color from Color option and click on OK button. The new color will get reflected in the background of the video.

3. How do you add a white background in After Effects?

Go to Layer> New> Solid and add a white color solid first. However, this white color layer will not be visible unless you turn the background of your video transparent. Go to Effects & Presets and search for Luma Key and drop Luma Key on your video. Set Key type as Brighter and the threshold of the Lema key as per suitability on your video to see the white background appear.

Free Download For macOS 10.14 or later

Step1 Download and install Filmora and it is available for Windows and Mac. Launch Filmora and click on New Project.

Step2 Import your video under Project Media folder and drag and drop into Timeline.

Step3 Double-click on the video clip and go to Video tab and turn on Chroma Key option. Select the solid color present in the background of the video and click on Ok button.

Step4 You will see the background color of the video disappear. Go to Elements> Background and drag and drop any background into Timeline. Make sure it is placed below the video clip and extend the duration of the background color as per your requirements.

Step5 Finally, play the video and click on Export button to save the video.

Part 3. FAQs about Video Background Colors

1. How do I remove background color in After Effects?

Import your video clip with a solid background color and place it on Timeline. Go to Effect menu> Keying> Keylight option. In Effects window and under Keylight, you will see Screen Colour option. Click on the eyedropper icon and select the background color you want to remove.

2. How do I change a solid background in After Effects?

The steps for After Effects how to change background color solid involve removing the background color and adding a layer of solid color to replace the transparency of the video. Go to Layer> New> Solid. Under Solid Settings window, go to Color and select the desired color from Color option and click on OK button. The new color will get reflected in the background of the video.

3. How do you add a white background in After Effects?

Go to Layer> New> Solid and add a white color solid first. However, this white color layer will not be visible unless you turn the background of your video transparent. Go to Effects & Presets and search for Luma Key and drop Luma Key on your video. Set Key type as Brighter and the threshold of the Lema key as per suitability on your video to see the white background appear.

A Complete Guide to the Best Brand Story Videos

With the advent of streaming content accessible anytime, anywhere, conventional marketing has somewhat lost grip on its performance. Consumers are now savvy as they now take a step further, like using ad blockers or tuning out ads.

However, it doesn’t imply the end of advertising as a brand promotion tool altogether. Individuals still desire best-in-class deals and products and spend their money shopping. All they need is to get informed about the product or service more entertainingly and innovatively.

This is one of the reasons why many established brands are now shifting toward their brand storytelling. And there’s no better and highly effective way to portray your brand story than with video. Simply making a video resembling any conventional TV commercial ad with an irritating ‘Call Today’ voiceover won’t be enough to get results.

Modern-day consumers are much more educated and sophisticated than before. You must learn how many creative and successful brands are infusing their branding and storytelling strategies to engage their customers. If you’re reading this article, you’re aiming to build your own brand storytelling video and are wondering how to make it a successful one.

Take no worries as the further sections will clear all your doubts and give you the perfect answer. So, let’s start.

Source : https://www.pexels.com/photo/business-plan-printed-on-paper-on-a-clipboard-8970679/

1. Spotify - All Ears On You
2. Airbnb - The Story of a Symbol of Belonging
3. Apple - Chase
4. Nike - Most Powerful Brand Story Videos
5. Bells - Reader
6. Dove - You’re More Beautiful Than You Think
7. El Gordo - The Spanish Christmas Lottery Ad 2021

• Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market!

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part I. The Most Successful Video Practises of Brand Storytelling

1. Spotify - All Ears On You

Since 2008, Spotify has continued gathering as much information (personal preferences, likes, and dislikes) about their audiences as possible. It has helped them set personalized ad campaigns that will best fit their customers’ interests.

One of their latest, popular campaigns is ‘All Ears On You.’ Take a glimpse of this video to check how the video ad appears. Launched in June, this campaign focuses on celebrating your weird listening habits. It leveraged the users’ in-app experience to let them be proud of their unique choices. This helped Spotify to strengthen its emotional relationship with its listeners.

Learn From Spotify’s Famous Marketing Practices:

• Get the Most Out of Big Data: The customer insights and data helped Spotify make precise, on-point ads. Your firm should also acquire customers’ data and later leverage it to amplify the user experience and make marketing campaigns more relatable.
• Leverage User-Generated Content: Your audience is more interested in what other customers think and say about your business. The most successful video ads don’t involve facts about the company but the customers instead. Make a video using clips where your customers tell a story about themselves and their experience with your brand.
• Utilize The Trending Hashtags & Topics: Social medial trends and news feed is what attracts today’s customers the most. Spotify’s advertisement team always wraps their ad campaigns into a package of top-events-and-stories. Find the most popular and trending hashtags and topics related to your business niche and incorporate them in your brand storytelling video.

Some other marketing practices that teach valuable lessons to businesses for brand video marketing include:

• Leveraging the mentions on social media platforms
• Going for a customer-centric marketing approach with personalized interactions

2. Airbnb - The Story of a Symbol of Belonging

The center of focus of Airbnb’s brand story revolves around the basic ideology of ‘belonging.’ The brand found its mission - to shape the world into a place where individuals can ‘belong anywhere.’

Their official tagline also turned out to be ‘Belong Anywhere,’ which eventually led to the development of their whole brand story and new logo. This symbol was created to make sure it’s instantly recognizable.

Valuable Storytelling Lessons From Airbnb’s Marketing Practices:

• Let Your Customers Be At The Heart Of Your Organization: After interviewing users, Airbnb found out that no one can better inform them about their company than the community of their regular users. The conversations and interviews with such users helped Airbnb to prepare its entire brand story. Thus, you should, too, keep your customers at your core.
• It’s Never Too Late To Discover Your Story: Although launched in 2008, the company Airbnb realized they’d need to discover their business mission to scale and progress. They are an example that it’s never too late for your brand to find the brand story.
• Content Is The King: Airbnb always keeps posting content on its own blog and YouTube channel. Most of their content is based on user experiences and revolves around stories from within the brand’s community. Such high-quality content helped them to engage with the customers more efficiently.

3. Apple - Chase

Chase recently announced via email their latest introduction to the market - Apple Pay. They introduced it in collaboration with Apple as the new mode to pay. Chase leveraged this email communication to inform people about their latest collaboration with Apple.

They also used email to reinforce their commitment to helping people to buy Apple products like the iPhone 14 pro with accessible funds. While ensuring to align with Apple’s marketing strategy for the Apple Pay service announcement (primarily based on social media), Chase put more emphasis on real-time media.

Their marketing practice used direct, real-time media to connect with the on-the-go audience seemingly ready to buy an Apple product with a quick source of funds. Their brand story ad focused more on the ‘on-the-go’ audience who would readily agree to make such a purchase.

4. Nike - Most Powerful Brand Story Videos

If you’ve watched a Nike video ad featuring LeBron James or others, you’ll know how much emphasis on emotions and inspiration. They don’t go for the direct marketing of their brand and products. Instead, they produce video ads with a powerful message drawn from a compelling storyline.

This makes Nike unique from numerous other brands as it has been an expert in brand storytelling for years now. Every piece of video ad from their collection triggers the audience’s feelings and emotions, which can only be met and satisfied by using Nike products.

There’s a lot of power within emotional branding, and Nike has shaped and transformed its whole marketing model into a storytelling form that motivates the audience to take action - ‘Just do it with Nike products. Some of the marketing strategies that have helped them grow over the years include the following:

• They promote the advantages of their product’s features rather than simply highlighting and promoting the features. This is called benefit-based marketing practice.
• They sell brand stories more than their products, which has always been their primary marketing strategy.
• Nike is very strong in the social media game. They leverage user-generated content to create their video ads.
• Collaborating with influencers like LeBron James and Cristiano Ronaldo has always been at the core of their marketing strategy.

5. Bells - Reader

The marketing manager of Bell - Thami Silwana - revealed that the idea behind the ‘Bells-Reader’ campaign is to assist men in acknowledging, comprehending, and speaking about their personal victories.

They realized that sometimes it could be troublesome for men to interact with one another and acknowledge their inside feeling and emotions when one of them have achieved something. Their tagline, ‘Give That Man a Bell, ’ best fits in terms of a man-to-man acknowledging something worth the celebration.

Here is what the video ad director Greg incorporated in the video to make it hit the marketing campaign’s motto:

Sentimentality:

• Greg incorporated an excellent blend of drama, emotion, and sentimentality in this two minutes video ad, which was as good as a two-hour Hollywood movie.
• The video hit the emotions on so many levels that you’ll feel like drinking a glass of whisky at the end of the ad.
• Your brand should also create a brand story video where you help your customers to acknowledge themselves by hitting their emotions at different levels.
• To know how just take a look at the ad yourself: https://www.youtube.com/watch .

6. Dove - You’re More Beautiful Than You Think

The Real Beauty Ad Campaign by Dove focuses on women’s natural charisma and beauty. The ad emphasizes promoting the self-esteem of every woman. In their ‘Dove Real Beauty Sketches’ video ad, you’ll find the events to be chosen, arranged, connected, and assessed as meaningful for a specific set of audience.

Although the video ad’s primary focus is women’s empowerment, it’s still a commercial that promotes Dove products. The ad ends with the phrase ‘you’re more beautiful than you think,’ and a Dove brand logo appears.

Significantly, Dove desires women to know that they are always encouraged, supported, and acknowledged for their real beauty. This storytelling helped Dove boost its product sales without making any direct references.

7. El Gordo - The Spanish Christmas Lottery Ad 2021

Conventionally, you’ll get to know about the arrival of Christmas in Spain when you’ll find the Spanish Christmas Lottery hitting the screens as a commercial. The Christmas Lottery’s 2021 ad version was recorded and created in the picturesque and snowy town of Elizondo.

The ad signifies the spirit of the Christmas festive season and amazingly resonates with the motto of El Gordo - the greatest prize is to share it. They used aesthetics and scenic beauty to allure the viewers and drive them into buying the lottery.

They used the marketing practice of hitting people’s emotions during Christmas when they could truly immerse themselves into enjoying things like winning the lottery.

Part 2. Need Pro-Quality Video Result From Your Video Maker? Try Filmora - The Best in the Market

If you seek pro-quality video results from your video maker for the ‘best-in-class’ brand story videos, use Filmora. It has emerged as the leading video-making tool for global marketers where you can create, edit, and save all sorts of ‘state-of-the-art,’ ‘next-level’ marketing brand videos.

Try Filmora to ensure brand awareness, advertise your business, introduce the audience to your brand and its products, and boost sales. One software, multiple benefits. Here are some features of Filmora that can effectively help you make your brand story videos.

• Numerous Resources: Filmora is an excellent platform to explore your inner creativity as it has thousands of video assets accessible to its users. The widespread availability of unique advanced and basic features will help you create the most appealing brand story video.
• Green Screen: Your brand storytelling videos will become bland if you miss out on adding a unique background. Thanks to the Green Screen feature by Filmora, it takes only a few simple clicks to add such attractive backgrounds to your videos.
• Split Screen: When making your brand story video, it’s more likely that you’ll want to show a comparison of two products side-by-side. In that case, the Split Screen feature from Filmora comes in handy. It lets you incorporate two or more video footage or clips in the video.
• Audio Ducking: Your brand story will involve several key pointers that you’ll want to highlight for the audience. With Filmora’s Audio Ducking feature, you can easily highlight the dialogues and speeches during the video. This will help you to emphasize those video parts so that the audience can hear them with clarity. Of course, the feature fades the background music for those speech and dialogue parts.
• Color Grading: The more appealing the brand story video, the more the viewers. That’s precisely what the color grading feature does for you. It allows you to adjust the tint, 3D Luts, temperature, and lights in all your marketing videos. Introduce mesmerizing cinematographic effects in your videos with Fimora’s ‘state-of-the-art’ color tuning features.

Telling your brand story via videos has just become simpler and faster than ever with Filmora. Try the software for magical results.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

Telling your brand story is more crucial than ever as it lets you reach new levels of personalization and establish deeper bonds and connections with your clients or customers.

With the ideal brand storytelling strategy and the best video maker tool, you can easily connect with the audience and let them know all about your brand, its products, and its purpose. So, get started today!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

List of Supported Whatsapp Video Format You May Want to Know

Among the different communication platforms, WhatsApp is very famous. The application lets you communicate with your loved ones living far away via messages, audio, and video calls. Unlike other platforms, WhatsApp has a lot of happy users.

With WhatsApp, you can not only communicate but also offers media file sharing. You can share your favorite meme, funny videos, and other things through WhatsApp. If you want to share a video but can’t, the WhatsApp video format is not supported. To learn about WhatsApp-supported video formats, keep reading the article.

In this article

01 Introduction About WhatsApp Supported Video Formats

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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02 Tips About How to Convert Video for WhatsApp

03 Tricks About How to Edit Video for WhatsApp

Part 1. Introduction About WhatsApp Supported Video Formats

Are you facing trouble with WhatsApp videos and sharing them? It might be because of the video format WhatsApp as WhatsApp supports certain video formats. You should have the video in the supported format for using videos on WhatsApp and sharing them.

WhatsApp supports a maximum file size of 16MB is approximately a video of 90 seconds to 3 minutes. Whereas if we talk about WhatsApp status, it allows 30 seconds duration for the video. WhatsApp supports and MPEG-4 codec for videos and audio, and AC3.

Moving on, the WhatsApp-supported video formats include MP4, MKV, AVI, MOV, and also 3GP. Do you want to know more about these formats? Let’s help you.

MP4

This is the most commonly used format for both video and audio files. Other than this, MP4 also stores data like subtitles, still images, etc. Interesting, it also allows streaming.

MKV

MKV is an open container, free format. The format can hold videos, pictures, audio, and also an unlimited number of subtitles. Additionally, the format is universally used to store multimedia content like your favorite TV show or movies.

AVI

Audio Video Interleave is another video format supported by WhatsApp. Do you know that the AVI format supports synchronous audio-with-video playback? The file format stores both video and audio data in a file container.

MOV

Apple developed a MOV file format that can hold a wide range of media content like your audio, video, and even text. It stores data in the same file but on different tracks. The file format is commonly used in video editing software.

3GP

3GP is Third Generation Partnership Project (3GPP), a multimedia container for multimedia services. The format works great on 3G mobile phones, but it can also be used on 2G and 4G phones. 3GP is also a video format supported by WhatsApp.

Part 2. Tips About How to Convert Video for WhatsApp

Now that you know about video formats supported by WhatsApp, shall we introduce tips to convert the file format? In case you have a video that is not supported by WhatsApp, the following section of this article will assist as we are about to introduce Wondershare UniConverter . The video converter software is GPU accelerated, and it promises to maintain the original video quality.

UniConverter offers 90x faster conversion speed. You can convert video from and to different formats and also for different devices. Moreover, with UniConverter, you can convert multiple media files at once. Do you know what else UniConverter has to offer? The software is not just a video converter; it’s much more than that; you can use its Background Remover, Subtitle Editor, Smart Trimmer, etc.

Apart from converting your videos to WhatsApp video format, with UniConverter, you can also convert them into various popular web formats like Facebook, Instagram, Vimeo, YouTube, Amazon, and also eBay. Do you know an exciting thing about UniConverter? Well, it also supports various 4K and 3D files. If you are impressed with UniConverter, let’s move on and share the steps to use the software:

Step 1: To start, launch Wondershare UniConverter on your device and make sure that you have selected the ‘Converter’ option from the left menu. After this, from the right window, import the video files that you plan to work with.

Step 2: Now, head to the bottom of the main screen and look for the ‘Output Format’ option. Open it and go to the ‘Video’ section. There, from the list of various file formats, select the supported video format for WhatsApp from the left and the right, select a resolution.

Step 3: UniConverter is famous for its speedy conversion; for this, hit on the ‘High-Speed Conversion’ from the top right corner. Next, select your desired location to save the file from the bottom by using the ‘File Location’ field. Once done, hit the ‘Convert’ button to get the video format converted.

Part 3. Tricks About How to Edit Video for WhatsApp

Do you plan to edit your WhatsApp videos? If you do, then we have a little treat for you; let us introduce Wondershare Filmora Video Editor . The software can change your editing game with its phenomenal features and amazing editing elements.

Do you want to know what features and elements we are talking about? Let’s tell you. Wondershare Filmora offers high-quality effects and transitions that can transform your video. Along with this, you get a wide variety of titles and other editing elements that could be used.

Filmora has a clean and straight interface; users can understand the software very quickly and work with it. Moreover, the video editor lets you select your preferred output format and then export the file. You get various cool features like green screen background, split-screen, join video, and a lot more.

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Interestingly, the software offers elements according to the latest trends and events around, like Christmas, Valentine’s, birthday, etc. Do you want to use Filmora to edit your WhatsApp video? For guidance, follow the steps shared below:

Step 1: For editing, launch Wondershare Filmora on your device and import the video file by heading to the ‘File’ tab. After that, hover on to the ‘Import Media’ option and select the ‘Import Media Files’ option.

Step 2: After locating your desired file, import it. Once successfully imported, then drag the file from the ‘Project Media’ section to the ‘Timeline’ so that you can start the editing.

Step 3: Let the fun begins! You can edit and transform your video file by adding various sound effects to it that Filmora offers you. Users can access the effects from the ‘Audio’ tab.

Step 4: Are you worried about titles? Don’t worry because Filmora offers a wide range of title templates that you can select from and customize too. Just head to the ‘Titles’ tab from the top menu bar and enjoy.

Step 5: What is editing without cool transitions and effects? Filmora comes with unique and distinct video effects and transitions that you can use by accessing the ‘Effects’ and ‘Transitions’ tabs.

Step 6: Once you are satisfied with all the editing, it’s time to export the video file. Hit on the ‘Export’ button and select WhatsApp-supported video format to save the file.

Wrapping Up

If you have been struggling with WhatsApp videos, this article is for you. We have discussed in detail WhatsApp-supported video formats. Not just this, we also talked about a video converter that could be used to convert video formats. Moreover, we shared a video editor to edit your WhatsApp videos. Are you ready for a bit of surprise?

Let’s talk about Wondershare Filmora Video Editor, the editing king to drastically change your videos and make them shine. The software is not an ordinary editor; it lets you trim, cut, join, split your video along with other editing options.

Do you know any good software for motion tracking? Wondershare Filmora offers many brilliant features like Key Framing, Silence Detection, Green Screen, Color Match, and whatnot. If you want to create exciting videos with exciting effects and features, then Filmora is a must-try.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

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