This Article Will Help You Understand How to Create Video Contents that Convert Sales

It is no secret that videos are a powerful marketing tool. In fact, studies have shown that including video on a landing page can increase conversion rates by up to 80%.

Powerful Marketing Tool

Sales videos are all about encouraging potential customers to buy a product or service. They usually include persuasive tactics, such as an authoritative voice, logical arguments, and emotional appeals. By effectively communicating the benefits of a product or service, sales videos can be highly effective in influencing someone to make a purchase.

Sales videos

A sales video is a powerful tool that can help you to generate sales leads and close more deals. By providing potential customers with an overview of your products or services, you can give them the information they need to make an informed purchase decision. In addition, a sales video can help to build trust and credibility with your audience. By featuring testimonials from satisfied customers, you can show potential buyers that your products or services deliver on their promises.

Moreover, a sales video can be an excellent way to showcase your company’s unique strengths and capabilities. By highlighting your company’s unique selling points, you can give potential customers a good reason to choose your business over the competition. When used effectively, a sales video can be a powerful tool for generating new sales and increasing your bottom line.

But maybe you are wondering what’s the key to creating videos that actually generate sales?

Key to Creating Videos

1. Understand Audience

The first thing that you need to do when creating a sales video is to understand your audience. Who are they? What do they want? What are their problems?

Once you know who your target audience is, it’ll be a lot easier to create a video that will appeal to them and sell your product or service.

2. Explain What It is and How It Works

Now, let’s say that you’re selling a new type of product or service. In this case, it’s best to create a video that introduces your product or service and explains what it is and how it works.

3. Case Studies

You can also use case studies or testimonials from happy customers to help boost the credibility of your product or service and convince potential buyers that it’s worth investing in.

4. Create Video Content

Once you know who your target audience are, then it’s time for you to create a video content

Target Audience

1. Start with a Strong Hook

A strong hook is the key to creating a video that converts into sales. You have to make sure that your video is engaging and informative, while also offering something that viewers can’t find elsewhere. A good hook will grab attention and keep viewers engaged throughout the entire video. There are a few different things you can do to create a strong hook for your video such as:

Strong Hook

• Attention-grabbing headline. This should be something that makes viewers want to learn more.
• Give a brief overview of what they can expect from the video.
• Targeting the most common pain of your audience.

Attention-Grabbing Headline

You only have a few seconds to make a strong impression. Use a strong wisely and you’ll soon see your sales start to climb.

2. Keep It Short And Sweet

In a fast-paced world, it can be tempting to try and pack as much information into a video as possible. However, when it comes to creating a video that converts into sales, less is definitely more. Keep your video short and sweet, focusing on one key message that you want your viewers to remember. Highlight the features and benefits of your product or service, and include a call to action that is clear and concise. By keeping your video focused and to the point, you will be more likely to engage your viewers and persuade them to take the next step.

Keep Short and Sweet

3. Focus on the Viewer

When creating a video that is designed to convert viewers into paying customers, it is important to focus on the needs and wants of the viewer. What problem are they trying to solve? What are they looking for in a solution? How can your product or service help them achieve their goals? Answering these questions will help you create a video that resonates with viewers and helps guide them through the purchase process. In addition, make sure to include a call to action at the end of the video so that viewers know how to take the next step. By focusing on the viewer and providing them with the information they need, you can create a video that leads to sales.

Focus on the Viewer

4. Use Persuasive Language

There’s no denying it – persuasive language is a powerful tool for sales. By speaking in a way that encourages your audience to take action, you can convince them to buy your product or service. And when it comes to sales, every little bit counts.

But what exactly is persuasive language? In essence, it’s a way of speaking that inspires your listeners to take action. It can be used to encourage people to buy something, sign up for a service, or even vote for a particular candidate. But whatever the goal may be, persuasive language is an incredibly effective tool.

So how can you use it effectively in your own sales pitches? Here are 35 words customers love to hear when making a decision:

Use Persuasive Language

• Free
• You
• 100%
• Value
• Opportunity
• Limited (Implies scarcity)
• Only
• Life Time
• Best Selling
• New
• Revealed
• Immediately
• Special
• Now
• Easy-to-use
• How to
• Extraordinary
• Best
• Proven Tested
• Risk-free
• Money back
• Guarantee
• Help
• One-time payment
• Without
• Results
• Discover
• Bonus
• Exclusive
• Today
• Secret
• Receive/Get
• Discount
• Cancel anytime

5. Include a Strong Call to Action

Tell audience exactly what you want them to do after watching your video - such as subscribing to your channel, visiting your website or sending a message to your social media page. Make it easy for them to take action by including clickable links.

Call to Action

The right call to action can mean the difference between a successful sale and a missed opportunity. Choose your words carefully to ensure that your message is clear and powerful. manipulate or coerce your customers into buying from you.

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.

PURPOSE	CTAs
Ecommerce	Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
Non-Profit Conversion	Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or Community	Subscribe, Join, Sign Up, Refer
Freebie Giveaway	Download, Get, Grab, Claim, Take Advantage of
General	Message us now, Learn More, See More, See How, Start, Find out, Check it Out, Click here, Continue, Swipe

Wrap Up

• Creating a video that covertly sells can be an effective way to improve your product sales.
• By starting with a strong hook, keeping the video short, and focusing on the viewer, you can create a persuasive video that encourages people to buy your product.
• Make sure to include a strong call to action so viewers know what they need to do next. Have you tried creating videos like this? What results did you see?

Powerful Marketing Tool

Sales videos are all about encouraging potential customers to buy a product or service. They usually include persuasive tactics, such as an authoritative voice, logical arguments, and emotional appeals. By effectively communicating the benefits of a product or service, sales videos can be highly effective in influencing someone to make a purchase.

Sales videos

A sales video is a powerful tool that can help you to generate sales leads and close more deals. By providing potential customers with an overview of your products or services, you can give them the information they need to make an informed purchase decision. In addition, a sales video can help to build trust and credibility with your audience. By featuring testimonials from satisfied customers, you can show potential buyers that your products or services deliver on their promises.

Moreover, a sales video can be an excellent way to showcase your company’s unique strengths and capabilities. By highlighting your company’s unique selling points, you can give potential customers a good reason to choose your business over the competition. When used effectively, a sales video can be a powerful tool for generating new sales and increasing your bottom line.

But maybe you are wondering what’s the key to creating videos that actually generate sales?

Key to Creating Videos

1. Understand Audience

The first thing that you need to do when creating a sales video is to understand your audience. Who are they? What do they want? What are their problems?

Once you know who your target audience is, it’ll be a lot easier to create a video that will appeal to them and sell your product or service.

2. Explain What It is and How It Works

Now, let’s say that you’re selling a new type of product or service. In this case, it’s best to create a video that introduces your product or service and explains what it is and how it works.

3. Case Studies

You can also use case studies or testimonials from happy customers to help boost the credibility of your product or service and convince potential buyers that it’s worth investing in.

4. Create Video Content

Once you know who your target audience are, then it’s time for you to create a video content

Target Audience

1. Start with a Strong Hook

A strong hook is the key to creating a video that converts into sales. You have to make sure that your video is engaging and informative, while also offering something that viewers can’t find elsewhere. A good hook will grab attention and keep viewers engaged throughout the entire video. There are a few different things you can do to create a strong hook for your video such as:

Strong Hook

• Attention-grabbing headline. This should be something that makes viewers want to learn more.
• Give a brief overview of what they can expect from the video.
• Targeting the most common pain of your audience.

Attention-Grabbing Headline

You only have a few seconds to make a strong impression. Use a strong wisely and you’ll soon see your sales start to climb.

2. Keep It Short And Sweet

In a fast-paced world, it can be tempting to try and pack as much information into a video as possible. However, when it comes to creating a video that converts into sales, less is definitely more. Keep your video short and sweet, focusing on one key message that you want your viewers to remember. Highlight the features and benefits of your product or service, and include a call to action that is clear and concise. By keeping your video focused and to the point, you will be more likely to engage your viewers and persuade them to take the next step.

Keep Short and Sweet

3. Focus on the Viewer

When creating a video that is designed to convert viewers into paying customers, it is important to focus on the needs and wants of the viewer. What problem are they trying to solve? What are they looking for in a solution? How can your product or service help them achieve their goals? Answering these questions will help you create a video that resonates with viewers and helps guide them through the purchase process. In addition, make sure to include a call to action at the end of the video so that viewers know how to take the next step. By focusing on the viewer and providing them with the information they need, you can create a video that leads to sales.

Focus on the Viewer

4. Use Persuasive Language

There’s no denying it – persuasive language is a powerful tool for sales. By speaking in a way that encourages your audience to take action, you can convince them to buy your product or service. And when it comes to sales, every little bit counts.

But what exactly is persuasive language? In essence, it’s a way of speaking that inspires your listeners to take action. It can be used to encourage people to buy something, sign up for a service, or even vote for a particular candidate. But whatever the goal may be, persuasive language is an incredibly effective tool.

So how can you use it effectively in your own sales pitches? Here are 35 words customers love to hear when making a decision:

Use Persuasive Language

• Free
• You
• 100%
• Value
• Opportunity
• Limited (Implies scarcity)
• Only
• Life Time
• Best Selling
• New
• Revealed
• Immediately
• Special
• Now
• Easy-to-use
• How to
• Extraordinary
• Best
• Proven Tested
• Risk-free
• Money back
• Guarantee
• Help
• One-time payment
• Without
• Results
• Discover
• Bonus
• Exclusive
• Today
• Secret
• Receive/Get
• Discount
• Cancel anytime

5. Include a Strong Call to Action

Tell audience exactly what you want them to do after watching your video - such as subscribing to your channel, visiting your website or sending a message to your social media page. Make it easy for them to take action by including clickable links.

Call to Action

The right call to action can mean the difference between a successful sale and a missed opportunity. Choose your words carefully to ensure that your message is clear and powerful. manipulate or coerce your customers into buying from you.

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.

PURPOSE	CTAs
Ecommerce	Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
Non-Profit Conversion	Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or Community	Subscribe, Join, Sign Up, Refer
Freebie Giveaway	Download, Get, Grab, Claim, Take Advantage of
General	Message us now, Learn More, See More, See How, Start, Find out, Check it Out, Click here, Continue, Swipe

Wrap Up

• Creating a video that covertly sells can be an effective way to improve your product sales.
• By starting with a strong hook, keeping the video short, and focusing on the viewer, you can create a persuasive video that encourages people to buy your product.
• Make sure to include a strong call to action so viewers know what they need to do next. Have you tried creating videos like this? What results did you see?

AVI Video Format: How to Open, Play, Edit AVI File?

Do you want to know about a file format that has high quality? We are talking about the AVI file format. The format is developed by Microsoft, but it also works well with non-Microsoft operating systems.

Do you know something interesting about the AVI video format? The format does not have any hardware or software requirements to run the file. If you want to know more about the AVI file, get ready because we are about to begin.

In this article

01 What Is AVI Video Format?

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

02 How Can You Open and Play AVI Video Format?

03 How to Edit AVI Video Files More Creatively?

Part 1. What Is AVI Video Format?

AVI file format has the abbreviation ‘Audio Video Interleave.’ AVI is a multimedia file container that was developed by Microsoft back in 1992. AVI file format is commonly used as a video file container, and it can store both audio and video. The format is a less compressed file and takes more space than other files like MPEG or MOV.

AVI video format allows synchronous audio-with-video playback even without any codec. The video format can also contain lossless files that are greater in size and keep the same quality. It is used to keep video files that are to be edited.

Part 2. How Can You Open and Play AVI Video Format?

Do you know anything about the software that supports AVI video format? If you don’t, this section is a great opportunity for you to learn. We are going to discuss a few software that can open and play AVI file format.

VLC Media Player

The VLC media player is a cross-platform media player. It is developed by the VideoLAN project to run on all platforms. Being free and open-source software, anyone can use the tool for their convenience. Do VLC Media Player work on mobile? Yes! VLC Media Player operates on Android and iOS devices as well.

The VLC Media Player has many encoding and decoding libraries. These libraries reduce the usage of proprietary plugins. It is the first to support playback of encrypted DVDs on Linux. VLC can stream media over computer networks, and multimedia files can also be transcoded. VLC Media Player allows playing many video and audio compression formats.

Elmedia Player

Elmedia Player is a media player specifically for macOS users that can handle any conceivable media file format. It offers advanced streaming and playback services. No extra codec is needed to stream files on Chromecast or AirPlay. It can also do streaming on DLNA devices and Roku while providing an exquisite audio and video experience.

The media player supports formats like AVI file format along with MOV, MP4, FLAC, and MP3. It delivers an HD experience without putting strain on the system that the consumer is using. You can control the playback. Elmedia player even allows you to watch the video frame-by-frame.

5KPlayer

Digiarty Software has created this different media player, which is one of a kind that supports AirPlay. 5KPlayer is a video player along with being a music player. It is an online downloader and media streamer. It wirelessly plays both audio and video on AirPlay and DLNA without quality loss.

5KPlayer can bridge billions of DLNA compliant devices so that the interoperation is made easy. It quickly plays 4K and 1080p videos. It allows the user to download videos from YouTube and Vimeo along with 300 plus different sites. You can also play MP3, and FLAC music perfectly with 5KPlayer.

GOM Media Player

GOM Media Player was firstly made by GOM & Company for Windows users. It is considered the most used media player in South Korea. GOM Media Player can find codecs from codec finding services if they are missing. It can also be used on macOS along with Android mobiles and iOS devices.

GOM Media Player has both free and paid versions. The paid version allows the users to do video playback without advertisements. If the subtitles of a video are not available, you can find the subtitle archive that the GOM Player supports. It can also play 360-degree videos without any issue.

Part 3. How to Edit AVI Video Files More Creatively?

If your video is creatively edited, it will spontaneously attract more viewers. Do you want to attract more and more viewers? Allow us to help you. Wondershare Filmora is wonderful editing software that will help you create mind-blowing AVI file format videos.

The video editor offers more features than anyone can even imagine. Name a single platform that can trim videos, split videos, and join videos? Like this, Filmora has many more features; let’s share them.

Key Features of Wondershare Filmora

• Silence Detection: Are you recording a video, but it has way too many silent instances? What could be done in this situation? Use the Silence Detection feature of Filmora. It will automatically detect the pauses from the video and will remove the parts from the video.
• Split Screen: Your video looks very cool if it has a split-screen effect. Wondershare Filmora offers you a Split Screen feature so that you can create and edit attractive videos. The feature lets you add multiple clips, images, or footage to a single screen and make a collage by comparing different angled shots.
• Auto Reframe: This AI-powered feature is excellent for saving time and creating quality content. With the Auto Reframe feature, Filmora spontaneously detects the focal point of the video and makes sure that it stays in the frame. At the same time, crop the extra part from the video.
• AI Portrait: If you are not satisfied with the background of your video, try the AI Portrait feature of Wondershare Filmora. This lets you add glitch effects, noise, borders, and a lot more things. The coolest thing is it removes the background without chroma key and green screen. This feature is the newest addition to Filmora.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step by Step Guideline to Use Filmora Video Editor

If you are impressed by Wondershare Filmora and want to edit your video available in AVI file format, the coming guideline is for you. Learn from us how to use Filmora.

Step 1: Import AVI Video

For creating interesting videos on Filmora, start by importing your AVI video format to the video editor. First, launch it and from the main screen, select the ‘File’ tab. A list of options will appear on the screen; hover on the ‘Import Media’ option to select ‘Import Media Files’ from the sub-menu.

Step 2: Move the File to Timeline

After you have located and imported the AVI video file to Filmora, you should drag and drop the file on the ‘Timeline’ so that you can start the editing process.

Step 3: Use Audio Effects

If you want to hide the voices in your AVI video, start by detaching the audio. Then, you can add cool sound effects from Filmora. Head to the ‘Audio’ tab and look for an excellent sound suitable sound effect for your video.

Step 4: Add Catch Transitions

If your video has different clips in it, make sure the slips have smooth transitions. This could be done by taking help from the ‘Transitions’ tab. It has different effects like Glitch, School Pack, Educational board, and whatnot.

Step 5: Export Customized Video

After you have created an exciting and attractive video, hit the ‘Export’ button. Filmora offers you to select your preferred output file format and export the video to your device.

Conclusion

You must have heard about AVI file format before, but you will have detailed knowledge about it after reading this article. We talked about the format and also ways to use it. In addition to that, we discussed Filmora Video Editor. Let’s talk a little more about it.

The software is amazing to use with great features. Users can easily understand Filmora from its simple yet intuitive interface. It offers Basic as well as Advanced Features to create eye-catching videos. Moreover, with Filmora, get your hands on crazy sound effects, transitions, elements, video effects, and much more than that.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

This Article Aims to Show You How to Improve Your Lighting in the Sun

Shooting outdoors is a challenge in most situations. We have to deal with the sun being overexposed or the background is too dark.

In this article, we’ll show you how to light with the sun the easiest way. These simple and effective tips can help you block the harsh sun and make it to your advantage!

1) Preparation

You may need those things to film under the harsh sun:

1. An ND filter for your lens
2. A flag to block the sun. It can be anything like a black poster.
3. A white poster to bounce the sunlight.
4. Artificial light equipment.

Now let’s see when and how to use them against the strong sunlight!

2) Direct to the Sun

If we want a specific background for our shot but our talent has to face the sun, here are some tips you can do to undermine the unflattering light or the blindness.

1. Pick up an ND filter on your lens

We use it outside so we can open our aperture to get nice blurry backgrounds without overexposing our footage.

2. Use a “flag” to block or shape the sunlight

Using a black piece of poster board works perfectly fine, hold it up to the sun. Also, remember to angle your “flag” to create harsh lines or fully shade your talent.

3. Adjust your camera to fit the environment

For example, you can change the exposure of your camera to match the talent’s face giving a more silhouette look.

3) Back to the Sun

Have you ever been filming outside only to see your talent dark in the frame with the background blown out with light? To fix the problem, the simplest way is to use a “bounce”.

By using a “bounce”, we can reflect the light from the sun to our talent. Make sure to lift the bounce and move it around to get the right amount of light on your talent.

This should give us a nice look with the sun backlighting our subject and the bounce filling in the shadows and giving us soft light on our talent’s face!

4) Artificial lighting

If we want to control our lighting better, we will want to use artificial lights in combination with the sun.

For example, weather changes. As you shot, the sun will move and make lighting challenging to keep consistent.

In that case, we can use the flag technique that we used before to block the harsh sunlight and then use our lights on our talent’s face, this keeps our lighting more consistent than if we relied on just the natural light.

Now, take a look at the comparison with all the lighting conditions we create:

1. Flag VS Flag & Light

1. Backlight VS Backlight & Bounce

Summary

If you shoot or film outdoors, you must learn how to cope with the unsteady natural light. Hope this article helps you with that and kindly leave your thoughts below.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

How to Save As MP4 File on Windows Movie Maker?

If you are a Windows user and you are looking for a free video editor, Windows Movie Maker is a great application. Windows Movie Maker comes pre-installed in older Windows versions though it has been discontinued in the latest Windows versions. However, if you are using the latest Windows versions, you can install MiniTool Movie Maker instead. If you are editing your video in Windows Movie Maker, you should know how to save your video in MP4 format.

MP4 file format is the most used video file format, and hence, you should know how to save Windows movie maker mp4 file. Otherwise, you won’t be able to play your video on regular video players on different devices. This is because not all video players support the native Windows Movie Maker file format, but they support MP4 format as it is very common. In this article, we will illustrate the steps for Windows Movie Maker how to save as MP4 file.

Part 1. Steps to Save Windows Movie Maker Video as MP4

There are two scenarios you may come across while dealing with Windows Movie Maker MP4 situation. First, you might be editing your video on Windows Movie Maker, and you want to save it in MP4 format. Second, you might have received a video file saved in the native Windows Movie Maker file format and you want to convert it to MP4 file format. In the second scenario, you must opt for a Windows Movie Maker to MP4 converter such as VideoConverterFactory.

For the first scenario where you are editing your video on Windows Movie Maker, the solution is simple. This is because the default file format to save a video file on Windows Movie Maker is MP4. There are other options available such as WMV, but if you opt for the recommended settings, you can easily save your video file in MP4. Here are the steps for Windows Movie Maker to mp4 file format.

Step1Launch Windows Movie Maker on your PC. Create a new project and import your video clips. Split, trim, join, add transitions, effects, and titles as per your requirements.

Step2When you are done editing your video, go to Home tab> Save Movie button available on Share section.

Step3Instead of clicking on Save Movie button, click on the small triangle icon on Save Movie button. Click on Recommended for this project option. You can hold your mouse pointer on the option for a few seconds before clicking to check out the different parameters of your video file that you are going to save.

Step4The Save Movie dialog box will open on the screen. Go to the Save as type section and make sure it is selected for “MPEG-4/ Vide File”. MP4 is the abbreviation of MPEG-4. Finally, click on Save button and your video file will be saved in MP4 file format as per the destination you have chosen.

Part 2. Windows Movie Maker Alternative to Save as MP4

We have already stated that Windows Movie Maker from Microsoft has been discontinued in Window 10 and Windows 11. Instead, there is a basic video editor available under Photos app. Therefore, if you are looking for a Windows Live Movie Maker MP4 alternative, we recommend Wondershare Filmora.

Wondershare Filmora is a professional video editor where you can edit your videos like a pro and save your edited video as MP4 file format. You get more features on Filmora in comparison to Windows Movie Maker as it is a premium video editor. In fact, Filmora is easy to operate thanks to its super intuitive user interface. Here are the steps to export a video as MP4 format.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1Download and install Wondershare Filmora. Click on New Project option on the welcome screen. Drag and drop your video clips into Project Media folder. Thereafter, bring them onto the timeline.

Step2Edit the video clips, add effects and animations as well as titles. Once your editing is done, click on Export button.

Step3Select MP4 file format on the left corner and specify the file name. Select the destination folder from Save To and other parameters as required. Finally, click on Export button.

Related FAQs of Movie Maker

• What format does Movie Maker save as?

The default file format of Windows Movie Maker is MP4. There is also an option to save video file as WMV format.

• How do I convert a movie maker file to MP4?

If you want to convert a movie maker file to MP4 file format, you can open the file in Windows Movie Maker and save the file as MP4. You can also use a video converter such as VideoConverterFactory to convert a movie maker file to MP4.

• Where does Movie Maker save files?

By default, Windows Movie Maker saves video files under My Documents or Documents folder as per Windows operating system you have on your PC. If it is not available there, you can check My Videos or My Pictures folder on your hard drive under User folder hierarchy.

If you are using Windows Movie Maker on your PC, we have stated how you can save your video file as MP4 format. We have also stated how to convert Windows Movie Maker file to MP4 format easily. We have also recommended the best Windows Movie Maker alternative as Wondershare Filmora where you get more video editing features as well as wide range of video file formats.

Free Download For macOS 10.14 or later

Step1Download and install Wondershare Filmora. Click on New Project option on the welcome screen. Drag and drop your video clips into Project Media folder. Thereafter, bring them onto the timeline.

Step2Edit the video clips, add effects and animations as well as titles. Once your editing is done, click on Export button.

Step3Select MP4 file format on the left corner and specify the file name. Select the destination folder from Save To and other parameters as required. Finally, click on Export button.

Related FAQs of Movie Maker

• What format does Movie Maker save as?

The default file format of Windows Movie Maker is MP4. There is also an option to save video file as WMV format.

• How do I convert a movie maker file to MP4?

If you want to convert a movie maker file to MP4 file format, you can open the file in Windows Movie Maker and save the file as MP4. You can also use a video converter such as VideoConverterFactory to convert a movie maker file to MP4.

• Where does Movie Maker save files?

By default, Windows Movie Maker saves video files under My Documents or Documents folder as per Windows operating system you have on your PC. If it is not available there, you can check My Videos or My Pictures folder on your hard drive under User folder hierarchy.

If you are using Windows Movie Maker on your PC, we have stated how you can save your video file as MP4 format. We have also stated how to convert Windows Movie Maker file to MP4 format easily. We have also recommended the best Windows Movie Maker alternative as Wondershare Filmora where you get more video editing features as well as wide range of video file formats.

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